{"id":192992,"date":"2025-11-20T04:51:58","date_gmt":"2025-11-20T09:51:58","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=192992"},"modified":"2026-02-27T10:55:14","modified_gmt":"2026-02-27T15:55:14","slug":"monitor-youtube-video-mentions","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/monitor-youtube-video-mentions\/","title":{"rendered":"How to Monitor Your YouTube Video Mentions"},"content":{"rendered":"<div class=\"intro-txt\"> Your brand is being talked about on YouTube right now\u2014and you probably have no idea what\u2019s being&nbsp;said.<\/div>\n\n\n\n<p>YouTube is the second-largest search engine, where users spend roughly <a href=\"https:\/\/www.demandsage.com\/youtube-stats\/\">50 minutes daily<\/a> (and growing).<\/p>\n\n\n\n<p>It\u2019s also the <a href=\"https:\/\/ahrefs.com\/blog\/most-cited-domains-ai-mode\/\">2nd most cited source by LLMs<\/a>, meaning video mentions don\u2019t just reach human audiences\u2014they teach AI how to recommend your&nbsp;brand.<\/p>\n\n\n\n<p>YouTube creators are shaping brand narratives in front of millions of viewers.<\/p>\n\n\n\n<p>Take Canva: it picked up around 460 YouTube mentions this month (according to the YouTube report in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart.png\" alt=\"Ahrefs Brand Radar YouTube monthly mentions chart for Canva showing steady growth from October 2025 to November 2025, reaching 459 cumulative mentions\" class=\"wp-image-192993\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-680x418.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-768x472.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/figure>\n\n\n\n<p>That might not sound like much, until you realize those 460 mentions translate to 3.4 million views.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"635\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-chart-for-c.png\" alt=\"Ahrefs Brand Radar YouTube impressions chart for Canva showing cumulative growth to 3.4 million impressions over 30 days\" class=\"wp-image-192994\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-chart-for-c.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-chart-for-c-680x418.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-chart-for-c-768x472.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/figure>\n\n\n\n<p>If you\u2019re not monitoring your YouTube mentions, you\u2019re leaving your reputation in someone else\u2019s hands.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are YouTube mentions?\" data-section=\"youtube-mentions\">\n<h2><a id=\"post-192992-_5jpdfr7t6jxr\"><\/a>What are YouTube mentions?<\/h2>\n<\/div><\/div>\n\n\n\n<p>YouTube mentions are any instance where your brand name appears in a channel name, title, description, transcript, or&nbsp;link.<\/p>\n\n\n\n<p>There are two distinct types:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tagged mentions<\/h3>\n\n\n\n<p>Tagged mentions work like social media tags (e.g. @channelname). They link to your channel, and trigger notifications in YouTube whenever you\u2019re mentioned in titles, descriptions, or comments.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"245\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-tagged-youtube-mention-showing-freych.png\" alt=\"Example of tagged YouTube mention showing '@freychu' channel handle with red YouTube icon and arrow pointing to text 'A tagged YouTube mention'\" class=\"wp-image-192995\"><\/figure>\n\n\n\n<p>One thing to remember about tagged mentions is that the creator has to <em>intentionally<\/em> tag you\u2014they aren\u2019t just casual passing mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Untagged mentions<\/h3>\n\n\n\n<p>Untagged mentions, on the other hand, are organic mentions. They don\u2019t link back to your channel and you won\u2019t get notified when you land one. Untagged mentions can appear anywhere: in channel names, thumbnails, titles, descriptions, transcripts, and&nbsp;links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"1203\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-4-rules.png\" alt=\"Ahrefs Brand Radar YouTube filter showing 4 rules to find videos where Ahrefs appears in channel name, title, description, and links, yielding 112 results with highlighted brand mentions in transcript column\" class=\"wp-image-192996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-4-rules.png 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-4-rules-534x425.png 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-4-rules-768x611.png 768w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\"><\/figure>\n\n\n\n<p>YouTube mentions can take the form&nbsp;of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>References to your product\/service<\/strong> even without using the exact brand&nbsp;name<\/li>\n\n\n\n<li><strong>Comparisons or reviews<\/strong> that feature your brand alongside others<\/li>\n\n\n\n<li><strong>Casual name-drops<\/strong> in tutorials, vlogs, or commentary content<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How do you monitor your YouTube mentions?\" data-section=\"how-to-monitor-youtube-mentions\">\n<h2><a id=\"post-192992-_ug04u6g1oxiw\"><\/a>How do you monitor your YouTube mentions?<\/h2>\n<\/div><\/div>\n\n\n\n<p>You can monitor mentions in tagged posts natively within YouTube Studio.<\/p>\n\n\n\n<p>Just head to \u201cCommunity\u201d in the menu on the left, and look for the \u201cMentions\u201d tab on the dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1071\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-studio-community-tab-showing-mentions-sect.png\" alt=\"YouTube Studio Community tab showing Mentions section with arrow pointing to tab\" class=\"wp-image-192997\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-studio-community-tab-showing-mentions-sect.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-studio-community-tab-showing-mentions-sect-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-studio-community-tab-showing-mentions-sect-768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-studio-community-tab-showing-mentions-sect-1536x803.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>But for untagged mentions, you\u2019ll need a social media monitoring tool.<\/p>\n\n\n\n<p>Brand Radar\u2019s YouTube monitoring tool does exactly this\u2014tracking your brand across ~15M videos (and growing) by scanning titles, descriptions, and transcripts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-report-show.jpg\" alt=\"Ahrefs Brand Radar YouTube impressions report showing 219 Ahrefs mentions with 3.33 million cumulative impressions over 2-year period with steady growth curve\" class=\"wp-image-192998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-report-show.jpg 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-report-show-492x425.jpg 492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-impressions-report-show-768x664.jpg 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n\n\n\n<p>In this guide, I\u2019ll walk you through monitoring YouTube mentions with this tool, using real examples from Ahrefs.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Monitor your mention volume every month\" data-section=\"monitor-monthly\">\n<h2><a id=\"post-192992-_rvh7a5h058xf\"><\/a>1. Monitor your mention volume every&nbsp;month<\/h2>\n<\/div><\/div>\n\n\n\n<p>YouTube mentions are a leading indicator of brand health.<\/p>\n\n\n\n<p>When more creators talk about you organically, it signals awareness is growing around your&nbsp;brand.<\/p>\n\n\n\n<p>Often that translates as increased search volume, AI citations and, ultimately, business growth.<\/p>\n\n\n\n<p>If you monitor your mentions every month, you can see if awareness is growing or declining, find out what\u2019s driving spikes in conversation, and prove the ROI of your brand-building with concrete data.<\/p>\n\n\n\n<p>And there are tons more use cases and benefits\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Measure brand buzz:<\/strong> Track mention volume month-over-month to see if awareness is accelerating or stalling. For example, if mentions doubled after your rebrand, you know it\u2019s working<\/li>\n\n\n\n<li><strong>Assess campaign impact:<\/strong> Compare mention spikes to campaign launch dates to prove which initiatives actually moved the needle\u2014if mentions jumped 3x during your product launch week, that\u2019s your proof of impact<\/li>\n\n\n\n<li><strong>Benchmark against goals:<\/strong> Set quarterly mention targets (e.g. 500 mentions in Q1) to hold your team accountable and guide budget decisions<\/li>\n\n\n\n<li><strong>Justify investment:<\/strong> Show stakeholders concrete evidence of growing brand presence (e.g. 150% YoY growth in impressions), to secure next year\u2019s budget<\/li>\n\n\n\n<li><strong>Identify breakout moments:<\/strong> Pinpoint what caused sudden mention spikes (e.g. product launches, viral videos, PR hits) to replicate that success again and&nbsp;again<\/li>\n\n\n\n<li><strong>Forecast future visibility:<\/strong> Watch for sustained YouTube mention growth as an early indicator of rising search rankings and AI citations<\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-measure-brand-awareness\/\">How to Measure Brand Awareness in&nbsp;2025<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/share-of-search\/\">Share of Search: How to Calculate, Use, And Improve It<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to monitor your YouTube mentions consistently<\/h3>\n\n\n\n<p>Add your brand name and variants to Brand Radar\u2019s YouTube monitoring tool, then use the report view to track your total YouTube mentions month-over-month.<\/p>\n\n\n\n<p>Start off by dropping your brand name\u2014plus any pronunciation variations\u2014into the \u201c<code>Your brand<\/code>\u201d field.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Track brand name variations<\/div><div class=\"recommendation-content\"> Check transcripts to find spelling variations based on how your brand name is <em>pronounced<\/em>. Luckily for us, we have a video on \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=twUX_0D_Omc\">how to pronounce Ahrefs<\/a>\u201d, where our global community of users have shared how they say our brand name. I mined the transcript, and found several \u201cAhrefs\u201d variations (like \u201cArafs\u201d and \u201cAh rifs\u201d), to help me track down more YouTube mentions of our brand. <img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"639\" class=\"wp-image-192999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam.png\" alt=\"Ahrefs Brand Radar entity editor showing brand name pronunciation variations including Ahrefs, arafs, h refs, ah rifs, a hres, atrs, adris, and ah refs for tracking YouTube mentions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam.png 775w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam-515x425.png 515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam-768x633.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\"> <\/div><\/div>\n\n\n\n<p>If your brand name is also tricky to pronounce, think about tracking for mentions of your brand\u2019s features, products, or services.<\/p>\n\n\n\n<p>For example, \u201cKeyword difficulty\u201d and \u201cDomain rating\u201d are both uniquely developed Ahrefs scores, so we might want to think about tracking those to get a better sense of where our brand is referenced.<\/p>\n\n\n\n<p>You can save these variations by hitting the \u201cSave report\u201d button on the main Brand Radar dashboard:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"915\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam-1.png\" alt=\"Ahrefs Brand Radar entity editor showing brand name variations (Ahrefs, arafs, h refs, ah rifs, a href, atrs, adris, ah refs) with Save report button highlighted below\" class=\"wp-image-193000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam-1.png 977w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam-1-454x425.png 454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-entity-editor-showing-brand-nam-1-768x719.png 768w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\"><\/figure>\n\n\n\n<p>In return, you\u2019ll get a monthly view of your YouTube brand mentions, which you can track periodically to assess growth or decline.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"715\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-1.png\" alt=\"Ahrefs Brand Radar YouTube monthly mentions chart showing Ahrefs received 584 mentions generating 38.7 million impressions over 10-year period from November 2015 to November 2025, with peak of 32 mentions in August 2025\" class=\"wp-image-193001\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-1.png 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-1-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-1-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart-1-768x488.png 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/figure>\n\n\n\n<p>Beneath that, you\u2019ll see a list of videos organically mentioning your brand, ordered by \u201crelevance\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1261\" height=\"1348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-245-ahre.png\" alt=\"Ahrefs Brand Radar YouTube report showing 245 Ahrefs mentions generating 4.58 million impressions over 2-year period, with 'By relevance' sort dropdown highlighted and top results listed below\" class=\"wp-image-193002\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-245-ahre.png 1261w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-245-ahre-398x425.png 398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-245-ahre-768x821.png 768w\" sizes=\"auto, (max-width: 1261px) 100vw, 1261px\"><\/figure>\n\n\n\n<p>Results that are considered \u201crelevant\u201d are ranked based on a combination of <strong>mention frequency<\/strong> and <strong>view count<\/strong>.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Find organic word-of-mouth mentions\" data-section=\"organic-mentions\">\n<h2><a id=\"post-192992-_wqu34urgbul\"><\/a>2. Find organic word-of-mouth mentions<\/h2>\n<\/div><\/div>\n\n\n\n<p>Unprompted brand mentions tell you what\u2019s working, how people naturally describe your brand, and which use cases resonate so much that creators can\u2019t help but share&nbsp;them.<\/p>\n\n\n\n<p>And, best of all, none of it costs you a&nbsp;cent.<\/p>\n\n\n\n<p>When you monitor organic brand mentions, you&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get unfiltered perception: <\/strong>Read organic mentions to catch honest opinions (e.g. \u201cclunky UI\u201d or \u201camazing support\u201d), then address recurring criticisms in product updates (e.g. fix UI issues) and fold praise into your marketing (e.g. homepage copy)<\/li>\n\n\n\n<li><strong>Market the right use cases:<\/strong> Discover new and novel ways audiences use your product, then build campaigns around them. For example, if creators use your project management tool for podcast production, create a landing page targeting that&nbsp;niche<\/li>\n\n\n\n<li><strong>Shape messaging:<\/strong> Note the phrases audiences use, then adopt them in your web or ad copy. For instance, if reviewers call you \u201cstupid simple,\u201d swap out generic lines like \u201cintuitive platform\u201d for their exact language<\/li>\n\n\n\n<li><strong>Spot content gaps:<\/strong> See which topics appear alongside your mentions, then create content for them. For example, if \u201cSEO audits\u201d comes up frequently, publish a how-to guide on that&nbsp;topic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to do find organic video mentions<\/h3>\n\n\n\n<p>Finding organic mentions is not just a case of searching for your brand name. You need to filter out <strong>partners<\/strong> and <strong>competitors<\/strong>, if you want to see mentions that are truly organic.<\/p>\n\n\n\n<p>Start by adding a \u201c<code>doesn't contain<\/code>\u201d filter, to rule&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your owned channels (e.g. Ahrefs)<\/li>\n\n\n\n<li>Sponsored keywords in descriptions (e.g. #spon, #ad)<\/li>\n\n\n\n<li>Partner URL fragments (e.g. \/partner\/)<\/li>\n<\/ul>\n\n\n\n<p>For example, below I\u2019ve excluded our owned YouTube channels with a <code>channel name &gt; doesn\u2019t contain&gt; Ahrefs<\/code> filter.<\/p>\n\n\n\n<p>Then I\u2019ve ruled out certain elements our partners typically include in their video descriptions, like partner links containing <code>yt.<\/code>, or specific products that we\u2019ve been working with them to promote like <code>awt<\/code> (i.e. <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"637\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-showing-doesn.png\" alt=\"Ahrefs Brand Radar filter settings showing 'doesn't contain' rules to exclude partner links (yt., ahrefs channel, awt) from YouTube mention results\" class=\"wp-image-193003\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-showing-doesn.png 1266w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-showing-doesn-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-showing-doesn-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-showing-doesn-400x200.png 400w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\"><\/figure>\n\n\n\n<p>That filter takes us from 1,482 results to 229 word of mouth mentions. But we\u2019re not done&nbsp;yet.<\/p>\n\n\n\n<p>Some of these mentions are showcasing alternatives to Ahrefs, or pitting us against our competitors.<\/p>\n\n\n\n<p>For now, we want to focus on UGC that is centered around our brand\u2014not our competitors.<\/p>\n\n\n\n<p>So, we need to add a <code>Title &gt; doesn\u2019t contain &gt; partial match &gt; [competitor name]<\/code>. This leaves us with 201 mentions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"463\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-excluding-compe.png\" alt=\"Ahrefs Brand Radar filter settings excluding competitor Semrush from title field, showing 201 results after applying organic mention filters\" class=\"wp-image-193004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-excluding-compe.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-excluding-compe-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-settings-excluding-compe-768x280.png 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p>If you\u2019ve followed along so far, you can continue filtering even further to see which videos your brand is the <strong>primary<\/strong> <strong>focus of <\/strong>(e.g. <code>Title &gt; contains &gt; partial match &gt; [brand name]<\/code>)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-videos-w.png\" alt=\"Ahrefs Brand Radar YouTube filter showing videos where Ahrefs appears in title, filtered to exclude competitor Semrush and partner links, yielding 64 results with 369,044 impressions\" class=\"wp-image-193005\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-videos-w.png 1149w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-videos-w-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-videos-w-768x465.png 768w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\"><\/figure>\n\n\n\n<p>Versus the videos that mention it <strong>in passing<\/strong> (e.g. <code>Title &gt; Doesn\u2019t contain &gt; partial match &gt; [brand name]<\/code>)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-with-nested-rule.png\" alt=\"Ahrefs Brand Radar YouTube filter with nested rules to find videos where Ahrefs appears in transcript but not in title, showing 105 results for passing mentions\" class=\"wp-image-193006\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-with-nested-rule.png 1365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-with-nested-rule-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-with-nested-rule-768x294.png 768w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\"><\/figure>\n\n\n\n<p>This kind of analysis can show you how customers actually <em>use<\/em> your products and services.<\/p>\n\n\n\n<p>For example, the video below shows that people particularly use our tool Brand Radar for AI competitor gap analysis\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1305\" height=\"829\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-showing-ahrefs-brand-radar-ai-overvi.jpg\" alt=\"YouTube video showing Ahrefs Brand Radar AI Overview analysis with competitive table displaying DocuSign leading with 1,269 mentions and 280,636 impressions, followed by Adobe Sign, HelloSign, PandaDoc, and SignNow, with filters for 'docusign' and excluding 'pandadoc\" class=\"wp-image-193007\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-showing-ahrefs-brand-radar-ai-overvi.jpg 1305w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-showing-ahrefs-brand-radar-ai-overvi-669x425.jpg 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-showing-ahrefs-brand-radar-ai-overvi-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-showing-ahrefs-brand-radar-ai-overvi-768x488.jpg 768w\" sizes=\"auto, (max-width: 1305px) 100vw, 1305px\"><\/figure>\n\n\n\n<p>While the next video shows that some users would like to see more actionable recommendations within the platform\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"831\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-from-youtube-video-i-tested-every-seo.jpg\" alt=\"Screenshot from YouTube video 'I Tested Every SEO Tool on the Market' showing critical commentary about Ahrefs causing 'analysis paralysis'\" class=\"wp-image-193008\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-from-youtube-video-i-tested-every-seo.jpg 1294w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-from-youtube-video-i-tested-every-seo-662x425.jpg 662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-from-youtube-video-i-tested-every-seo-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-from-youtube-video-i-tested-every-seo-768x493.jpg 768w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\"><\/figure>\n\n\n\n<p>You can use these kinds of insights to shape your content, and pass them over to the product team to inform your roadmap.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Find influencer partnership opportunities\" data-section=\"find-partners\">\n<h2><a id=\"post-192992-_9v4kqjjyn63u\"><\/a>3. Find influencer partnership opportunities<\/h2>\n<\/div><\/div>\n\n\n\n<p>Instead of cold-pitching influencers, start with creators that are already discussing your brand or topics in your&nbsp;space.<\/p>\n\n\n\n<p>This will help you track down high-potential partners whose audiences and niche naturally align with your&nbsp;own.<\/p>\n\n\n\n<p><a id=\"post-192992-_jpgo164ucdjj\"><\/a>There are a ton of benefits to monitoring influencer mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find creator fans<\/strong>: Track down influencers already mentioning your brand organically, then send them  early access to features or paid partnership offers they\u2019re likely to accept<\/li>\n\n\n\n<li><strong>Assess audience fit:<\/strong> Before reaching out, see if their viewers match your target market, so you only pitch to channels where your product actually resonates<\/li>\n\n\n\n<li><strong>Prioritize high-impact creators: <\/strong>Sort by view counts and engagement, then allocate your sponsorship budget to the top performers<\/li>\n\n\n\n<li><strong>Tailor your pitch: <\/strong>Pull specific quotes like \u201cI love how [Brand] handles X,\u201d then open your email with \u201cSaw you praised our X feature in your recent video\u2014interested in test-driving the upgrade?\u201d<\/li>\n\n\n\n<li><strong>Save time and budget<\/strong>: Build a shortlist of pre-vetted creators who actually align with your brand, instead of cold-pitching dozens and hoping something sticks<\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/sponsoring-creators\/\">We Spent &gt;$1 Million Sponsoring Creators<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">Influencer Marketing: Definition, Examples, and Tactics<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to find relevant influencers to sponsor<\/h3>\n\n\n\n<p>Find creators worth partnering with by sorting organic mentions based on your goals, then zero in on videos and audiences that actually align with your&nbsp;brand.<\/p>\n\n\n\n<p>Start with the report you\u2019ve already configured to find organic word-of-mouth mentions (i.e. the one that filters out your brand channels and the partners you already sponsor).<\/p>\n\n\n\n<p>The aim is to discover the <em>most visible <\/em>creators, with audiences that are <em>relevant<\/em> to your&nbsp;brand.<\/p>\n\n\n\n<p>As I said earlier, your YouTube mentions are sorted by \u201crelevance\u201d\u2014which is a combination of <strong>mention frequency<\/strong> and <strong>view count<\/strong> by default.&nbsp;<\/p>\n\n\n\n<p>That means you should be able to find quality influencer mentions right off the&nbsp;bat.<\/p>\n\n\n\n<p>But some great opportunities may be trickier to track&nbsp;down.<\/p>\n\n\n\n<p>For instance, you might land just <strong>one<\/strong> mention in a <strong>highly visible<\/strong> video that ends up being hyper-relevant.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to test out different sorting options\u2014e.g. order \u201cBy views\u201d vs. \u201cBy relevance\u201d.<\/p>\n\n\n\n<p>Then, when you come across a creator that looks interesting, you can read the transcript and watch the video to better understand the context of your brand mention.<\/p>\n\n\n\n<p>Here\u2019s an example of what I&nbsp;mean.<\/p>\n\n\n\n<p>I set the chart in Brand Radar\u2019s YouTube report to Impressions, and found one mention that bumped up our brand awareness by 115% overnight.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"571\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-cumulative-impressions.png\" alt=\"Ahrefs Brand Radar YouTube cumulative impressions chart showing dramatic spike on September 9, 2025 to 2.06 million impressions, with Ahrefs receiving 105 total mentions and 2.08 million total impressions\" class=\"wp-image-193009\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-cumulative-impressions.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-cumulative-impressions-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-cumulative-impressions-768x316.png 768w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\"><\/figure>\n\n\n\n<p>I tracked it down in the list view (by sorting \u201cBy views\u201d), then clicked the transcript timecode to watch the video and understand the mention context.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-sorted-by-views.png\" alt=\"Ahrefs Brand Radar YouTube report sorted by views showing top video with 1.1M views mentioning Ahrefs in the transcript\" class=\"wp-image-193010\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-sorted-by-views.png 963w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-sorted-by-views-680x215.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-sorted-by-views-768x243.png 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\"><\/figure>\n\n\n\n<p>Ultimately, the creator briefly recommended Ahrefs as a long-tail keyword tool for solopreneurs looking to start SEO-monetized blogs.<\/p>\n\n\n\n<p>Understanding the context helps you get a better idea of <a href=\"https:\/\/ahrefs.com\/blog\/sponsoring-creators\/\">whether an influencer is worth sponsoring<\/a>. You can quickly assess:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is this an audience you want to&nbsp;reach?<\/li>\n\n\n\n<li>Is the recommended product\/service valuable to your business?<\/li>\n\n\n\n<li>Does the channel or video topic align with your marketing goals?<\/li>\n<\/ul>\n\n\n\n<p>In this example, the audience probably isn\u2019t right for Ahrefs. The video primarily targets beginners who are more likely to be interested in our free keyword tools.<\/p>\n\n\n\n<p>Our priority, on the other hand, is promoting our more advanced tools to mature SEOs and marketers in medium-sized to enterprise businesses.<\/p>\n\n\n\n<p>Which brings me on to the next&nbsp;video\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-result-showing-grace-leungs-proven.png\" alt=\"YouTube video result showing Grace Leung's 'Proven ChatGPT 5 Workflows' video with 25.3K views, with transcript excerpt mentioning Ahrefs at timestamp 8:22\" class=\"wp-image-193011\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-result-showing-grace-leungs-proven.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-result-showing-grace-leungs-proven-680x93.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/youtube-video-result-showing-grace-leungs-proven-768x105.png 768w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\"><\/figure>\n\n\n\n<p>While it has fewer views, it features Ahrefs in workflows that appeal to our actual target audience: mature marketers in corporate brands.<\/p>\n\n\n\n<p>It also covers a topic that is a big product focus for us right now:&nbsp;AI.<\/p>\n\n\n\n<p>Plus the creator shows off a use case that could be even better handled by our new <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-seo-tools\/\">ChatGPT SEO tool<\/a>: <a href=\"https:\/\/ahrefs.com\/blog\/mcp-use-cases\/\">Ahrefs MCP<\/a>.<\/p>\n\n\n\n<p>Diving even deeper, I can see the creator has ~98K subscribers, and that her channel aligns with our topic focus: Digital marketing, AI strategy, professional growth, tech &amp; business.<\/p>\n\n\n\n<p>So that\u2019s an:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience match<\/li>\n\n\n\n<li>Product match<\/li>\n\n\n\n<li>Marketing\/topic match<\/li>\n<\/ul>\n\n\n\n<p>To me, this looks like a much better partnership opportunity.<\/p>\n\n\n\n<p>If you want to cast an even wider net, you can repeat this whole process, but remove your own brand mentions from the equation, and instead filter by the market\/industry you\u2019re aiming to get mentioned in.<\/p>\n\n\n\n<p>For example, here\u2019s a detailed filter I built to find relevant creators in the \u201cAI marketing space\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-with-1.jpg\" alt=\"Ahrefs Brand Radar YouTube filter interface with 12 nested filters searching for AI platform mentions (ChatGPT, Perplexity, Gemini, Copilot, Google) and SEO-related terms (marketing, SEO, monitoring, tracking, rank, MCP)\" class=\"wp-image-193012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-with-1.jpg 1141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-with-1-547x425.jpg 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-with-1-768x597.jpg 768w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\"><figcaption class=\"wp-element-caption\">Video titles mentioning AI\/AI platforms (ChatGPT, Perplexity, Gemini) AND SEO-related terms (marketing, SEO,&nbsp;MCP).<\/figcaption><\/figure>\n\n\n\n<p>Use the filters to sort through your mentions until you find creators worth partnering with.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Find bottom-of-the-funnel mentions\" data-section=\"bofu-mentions\">\n<h2><a id=\"post-192992-_68hag3c4wsfo\"><\/a>4. Find bottom-of-the-funnel mentions<\/h2>\n<\/div><\/div>\n\n\n\n<p>Before people open their wallets, they\u2019re on YouTube watching reviews and checking if your product or service actually solves their problem.<a href=\"https:\/\/www.emarketer.com\/content\/social-media-users-research-on-social-before-purchasing\">\u00b9<\/a><\/p>\n\n\n\n<p>These mentions reveal what draws buyers to your brand, or sends them to a competitor.<\/p>\n\n\n\n<p>Tracking bottom-of-funnel YouTube mentions helps&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Address common objections:<\/strong> Spot recurring concerns in reviews, then publish blog posts, update your FAQ page, or ship product fixes that directly counter them<\/li>\n\n\n\n<li><strong>Double down on differentiators:<\/strong> When creators say one of your features beats your competitors, spotlight it on your homepage, product pages, paid ads, and sales&nbsp;decks<\/li>\n\n\n\n<li><strong>Train your sales team:<\/strong> Give sales reps responses to the exact objections, questions, and problems appearing in these videos<\/li>\n\n\n\n<li><strong>Mine testimonials:<\/strong> Find authentic customer stories in video mentions, then screenshot quotes for your website, repurpose clips for social proof ads, or build case studies around them<\/li>\n\n\n\n<li><strong>Sponsor strategic comparisons:<\/strong> Find creators who position you favorably against competitors, then reach out with sponsorship offers or new talking points to reinforce<\/li>\n\n\n\n<li><strong>Correct misinformation:<\/strong> Catch inaccurate comparisons in videos, email the creator with accurate info, or offer to collaborate on an updated video<\/li>\n\n\n\n<li><strong>Improve feature priorities:<\/strong> See which competitor features consistently win over buyers, then bump similar capabilities up your product roadmap or sunset features nobody mentions<\/li>\n\n\n\n<li><strong>Optimize comparison pages:<\/strong> Note what buyers actually care about in video comparisons, then rewrite your \u201cBrand vs Competitor\u201d landing pages to lead with those exact pain points and features<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to find high purchase intent mentions on YouTube<\/h3>\n\n\n\n<p>The easiest way to find mentions of your brand in buyer-focused content is to search for comparison videos featuring your brand and competitors.<\/p>\n\n\n\n<p>Keep your earlier \u201c<code>doesn\u2019t contain<\/code>\u201d filters active (i.e. the ones excluding your own brand channel and partners), then reintroduce the competitors that you filtered out.<\/p>\n\n\n\n<p>In this example, I\u2019ve simply removed the <code>Title &gt; doesn\u2019t contain &gt; partial match &gt; [competitor name]<\/code> filter.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-showin.png\" alt=\"Ahrefs Brand Radar YouTube filter interface showing four filter rules to find comparison videos: excluding yt. links, Ahrefs channel, awt links, and 'free' in titles, yielding 205 results\" class=\"wp-image-193013\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-showin.png 1275w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-showin-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-interface-showin-768x389.png 768w\" sizes=\"auto, (max-width: 1275px) 100vw, 1275px\"><\/figure>\n\n\n\n<p>I\u2019ve also excluded mentions of the word \u201cfree\u201d in the video title, just so I can focus on creators reviewing our paid&nbsp;tools.<\/p>\n\n\n\n<p>Now all of our competitors are back in the&nbsp;game.<\/p>\n\n\n\n<p>If you have a larger brand with more mentions, you can add extra keyword modifiers to zero in on comparison content\u2014e.g.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>versus\/vs<\/li>\n\n\n\n<li>alternative<\/li>\n\n\n\n<li>compares\/compared\/comparison<\/li>\n\n\n\n<li>review<\/li>\n\n\n\n<li>pros and&nbsp;cons<\/li>\n\n\n\n<li>worth it<\/li>\n\n\n\n<li>best<\/li>\n\n\n\n<li>top<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-title-filter-searching.png\" alt=\"Ahrefs Brand Radar YouTube title filter searching for comparison video keywords: 'alternative', 'versus' or 'vs', and variations of 'comparison'\" class=\"wp-image-193014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-title-filter-searching.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-title-filter-searching-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-title-filter-searching-768x306.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\"><\/figure>\n\n\n\n<p>This wasn\u2019t necessary for us, as our most popular mentions tend to come from head-to-head reviews, so they\u2019re pretty easy to&nbsp;find.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Analyze your video mentions in NotebookLM<\/div><div class=\"recommendation-content\"> Take your YouTube video mentions over to NotebookLM if you don\u2019t have time to watch every review. You can get a super quick summary, gauge the sentiment of your mention, and decide whether you need to actually <em>do<\/em> something about it. <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1142\" class=\"wp-image-193015\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/notebooklm-workspace-analyzing-semrush-versus-ahre.png\" alt=\"NotebookLM workspace analyzing Semrush versus Ahrefs comparison video with transcript, chat interface, and mindmap showing key comparison topics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/notebooklm-workspace-analyzing-semrush-versus-ahre.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/notebooklm-workspace-analyzing-semrush-versus-ahre-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/notebooklm-workspace-analyzing-semrush-versus-ahre-768x428.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/notebooklm-workspace-analyzing-semrush-versus-ahre-1536x857.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"> <\/div><\/div>\n\n\n\n<p>After setting up my filters, I immediately found two reviews pitting Ahrefs against Semrush.<\/p>\n\n\n\n<p>The first came from \u201cMarketing Island\u201d, published back in May 2024. To date, it\u2019s been viewed 10.2K&nbsp;times.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"289\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-a-video.png\" alt=\"Ahrefs Brand Radar YouTube report showing a video titled 'Semrush Vs Ahrefs 2024' by Marketing Island with 10.2K views\" class=\"wp-image-193016\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-a-video.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-a-video-680x176.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-showing-a-video-768x199.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\"><\/figure>\n\n\n\n<p>The second was from \u201cJaume Ros\u201d, published back in August 2024 and viewed 3.4K&nbsp;times.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-result-showing-jaume-ros-video.png\" alt=\"Ahrefs Brand Radar result showing Jaume Ros video 'Ahrefs Vs Semrush (Best All-in-one SEO Tool?)' with 3.4K views published August 27, 2024\" class=\"wp-image-193017\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-result-showing-jaume-ros-video.png 1275w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-result-showing-jaume-ros-video-680x143.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-result-showing-jaume-ros-video-768x161.png 768w\" sizes=\"auto, (max-width: 1275px) 100vw, 1275px\"><\/figure>\n\n\n\n<p>When you run them through NotebookLM, it becomes clear one recommends Semrush, and the other Ahrefs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1045\" height=\"663\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/side-by-side-notebooklm-analysis-comparing-two-ahr.jpg\" alt=\"Side-by-side NotebookLM analysis comparing two Ahrefs vs Semrush YouTube videos: left video by Marketing Island recommends Semrush citing Ahrefs' restrictive credit-based pricing, right video by Jaume Ros recommends Ahrefs for highest quality data, with both videos showing embedded YouTube players and source guide summaries\" class=\"wp-image-193018\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/side-by-side-notebooklm-analysis-comparing-two-ahr.jpg 1045w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/side-by-side-notebooklm-analysis-comparing-two-ahr-670x425.jpg 670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/side-by-side-notebooklm-analysis-comparing-two-ahr-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/side-by-side-notebooklm-analysis-comparing-two-ahr-768x487.jpg 768w\" sizes=\"auto, (max-width: 1045px) 100vw, 1045px\"><\/figure>\n\n\n\n<p>But in both cases, the creators review Ahrefs negatively due to our old \u201ccredits\u201d based payment system, and the fact that we lack a broader range of marketing tools.<\/p>\n\n\n\n<p>Our platform and pricing has changed a lot since these videos were created.<\/p>\n\n\n\n<p>We\u2019ve done away with credits, and added much more versatile marketing features like <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> for AI monitoring, <a href=\"https:\/\/ahrefs.com\/social-media-manager\">Social Media Manager<\/a> for scheduling social posts, and <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a>\u2014our GA4 alternative for analyzing all-site traffic.<\/p>\n\n\n\n<p>One action we might take here is to reach out to these creators, update them on Ahrefs\u2019 product developments, and ask if they\u2019d be interested in filming new reviews.<\/p>\n\n\n\n<p>This way we can improve the accuracy of the information surrounding our brand, and hopefully encourage more conversions.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Analyze sponsored mentions\" data-section=\"sponsored-mentions\">\n<h2><a id=\"post-192992-_tqh11ux9mlmr\"><\/a>5. Analyze sponsored mentions<\/h2>\n<\/div><\/div>\n\n\n\n<p>Sponsored content often represents a big chunk of marketing investment.<\/p>\n\n\n\n<p>Tracking your sponsored mentions helps you confirm whether content went live and measure which partnerships drove the best engagement.<\/p>\n\n\n\n<p>Specifically, you&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check deliverables<\/strong>: Confirm creators actually published the content they were paid for, and follow up on any missing or delayed content<\/li>\n\n\n\n<li><strong>Assess the quality of the mention<\/strong>: Evaluate how authentically and prominently they featured your brand\u2014did they mention you in the title and thumbnail or just once at the 8-minute mark in a 20-minute video?<\/li>\n\n\n\n<li><strong>Track longevity<\/strong>: See if sponsored videos continue driving mentions over time or fade quickly. For example, if a video still generates mentions six months down the line, that creator delivered lasting value and is worth working with&nbsp;again<\/li>\n\n\n\n<li><strong>Competitive intelligence<\/strong>: Track which creators your competitors are sponsoring, then learn from their strategy. Does it seem to be working? Could you go after similar influencers? Or differentiate your brand with distinct niche influencers?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to analyze the YouTube mentions you sponsor<\/h3>\n\n\n\n<p>Once you\u2019ve secured sponsorships, use Brand Radar to monitor them and make sure your budget is going to good&nbsp;use.<\/p>\n\n\n\n<p>Remember all of the \u201c<code>does not contain<\/code>\u201d parameters you set up earlier (to filter out sponsored mentions)?<\/p>\n\n\n\n<p>Switch them over to \u201c<code>contains<\/code>\u201d.<\/p>\n\n\n\n<p>Make sure you\u2019ve accounted for all the phrases or links you\u2019ve asked your sponsors to include in their descriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-5-nested.png\" alt=\"Ahrefs Brand Radar YouTube filter showing 5 nested rules to detect sponsored content by searching description field for partner-related phrases: 'ahrefs.com\/awt', 'ahrefs for sp...', 'check out ahr...', 'sponsor: http...', and 'thanks Ahrefs'\" class=\"wp-image-193019\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-5-nested.png 764w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-5-nested-622x425.png 622w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\"><\/figure>\n\n\n\n<p>This will help you keep track on output, assess the relevance of your sponsored mentions, and compare the engagement generated by different partners.<\/p>\n\n\n\n<p>You can also study how the partners of your competitors highlight their sponsor relationships (e.g. semrush encourages creators to promote their free&nbsp;trial).<\/p>\n\n\n\n<p>Then use those findings to build out a query, so you can track rival sponsorships.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-competit.png\" alt=\"Ahrefs Brand Radar YouTube filter showing competitor Semrush sponsorship detection using description phrases like 'free semrush trial' and 'semrush for free', returning 72 results\" class=\"wp-image-193020\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-competit.png 1049w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-competit-680x407.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-filter-showing-competit-768x460.png 768w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\"><\/figure>\n\n\n\n<p>This kind of setup will help you find your competitors\u2019 top creators and swoop in with better offers, or spot niches they\u2019re ignoring, then own those spaces before they catch&nbsp;on.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Tie YouTube mentions to AI visibility\" data-section=\"AI-mentions\">\n<h2><a id=\"post-192992-_4xqv56wc0ni5\"><\/a>6. Tie YouTube mentions to AI visibility<\/h2>\n<\/div><\/div>\n\n\n\n<p>YouTube is the 2nd most-cited source by LLMs\u2014so video mentions directly influence how AI assistants position your&nbsp;brand.<\/p>\n\n\n\n<p>Here\u2019s what you gain from monitoring AI-cited content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spot AI-driving mentions:<\/strong> See which video mentions lead to AI citations. For example, if a tutorial from \u201cMarketingPro\u201d generated 180 ChatGPT citations while your other sponsored video landed &lt;20, prioritize \u201cMarketingPro\u201d for your next campaign\u2014or replicate their tutorial format in your owned content<\/li>\n\n\n\n<li><strong>Understand AI preferences:<\/strong> Learn which topics, formats, or creators AI favors most. Say AI cites 10-minute tutorial videos 5x more than 2-minute product demos, then you need to shift your video strategy to prioritize longer, educational formats<\/li>\n\n\n\n<li><strong>Find the best AI partners:<\/strong> Target creators whose content is frequently cited in AI. For instance, if \u201cTechReviewer101\u201d appears in 70% of relevant AI responses, add them to your top-tier sponsorship list and consider allocating more budget to that partnership<\/li>\n\n\n\n<li><strong>Create AI-led video content:<\/strong> Produce more of the video types AI references. For example, if AI consistently cites \u201cHow to do X with [Your Tool]\u201d videos, script and produce five tutorial videos with that exact title format<\/li>\n\n\n\n<li><strong>Measure dual impact:<\/strong> Track how YouTube presence boosts AI visibility. You can do this by monitoring your total AI citations post-sponsorship. If visibility jumps from 200 to 500 mentions, for example, then your partner is worth working with&nbsp;again<\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/brand-mentions\/\">How to Monitor and Win Brand Mentions in AI Answers<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/audit-brand-mentions\/\">How to Audit Brand Mentions for Modern SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to see whether your YouTube mentions drive up AI mentions<\/h3>\n\n\n\n<p>You can easily see if a video mentioning your brand has been cited in AI using the \u201cCited in AI\u201d column.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"961\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/Ahrefs-Cited-In-AI-YouTube-Mention-Tracking-Feature.jpg\" alt=\"A screenshot of Ahrefs' YouTube visibility tool, with a list of videos that mention &quot;Ahrefs&quot; in the transcript. Highlighted in the image is the column &quot;Cited in AI&quot; with relevant AI platform icons showing the number of citations each video has earned across Google, Gemini, Perplexity, and ChatGPT.\" class=\"wp-image-195499\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/Ahrefs-Cited-In-AI-YouTube-Mention-Tracking-Feature.jpg 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/Ahrefs-Cited-In-AI-YouTube-Mention-Tracking-Feature-632x425.jpg 632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/Ahrefs-Cited-In-AI-YouTube-Mention-Tracking-Feature-768x517.jpg 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<p>This will show you which of your YouTube mentions are <em>also<\/em> responsible for AI visibility across seven different AI assistants.<\/p>\n\n\n\n<p>If you want to see the prompts behind those citations, just click on the AI assistant icon, and you\u2019ll be taken to the full AI Responses report in Brand&nbsp;Radar.&nbsp;<\/p>\n\n\n\n<p>For instance, while analyzing how Ahrefs appears in recent \u201cbest tool\u201d videos, I spotted this LearnWire mention:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-search-results-showing.png\" alt=\"Ahrefs Brand Radar YouTube search results showing 'Best SEO Tools for 2025' video by LearnWire with 288 views and transcript timestamps showing multiple Ahrefs mentions\" class=\"wp-image-193021\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-search-results-showing.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-search-results-showing-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-search-results-showing-768x283.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<p>I navigated to the AI Responses report to dissect its visibility.&nbsp;<\/p>\n\n\n\n<p>As it happened, this one video triggered 41 mentions of Ahrefs in AI Overviews for some pretty valuable bottom-funnel queries like \u201cBest SEO software\u201d and \u201cSEO software comparison\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Overview-responses-for-a-YouTube-Video-mentioning-Ahrefs.png\" alt=\"Ahrefs AI Responses report in Brand Radar showing a URL filter for a YouTube video on &quot;Best SEO Software&quot;, and the associated AI Overview prompts the video is showing up for. The video appears for 41 prompts, including high value bottom-funnel queries.\" class=\"wp-image-195500\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Overview-responses-for-a-YouTube-Video-mentioning-Ahrefs.png 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Overview-responses-for-a-YouTube-Video-mentioning-Ahrefs-499x425.png 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Overview-responses-for-a-YouTube-Video-mentioning-Ahrefs-768x654.png 768w\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\"><\/figure>\n\n\n\n<p>You can scale this analysis to find out which topics, formats, and creators AI cites most often\u2014then run the same check on competitor mentions.<\/p>\n\n\n\n<p>Then it\u2019s just a case of producing and sponsoring more of that content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-192992-_5d3qsxqltdji\"><\/a>Wrapping up<\/h2>\n\n\n\n<p>Your brand is being discussed on YouTube whether you\u2019re watching or&nbsp;not.<\/p>\n\n\n\n<p>Monitoring your video mentions will help you work out how creators position you, spot partnership opportunities, and connect your YouTube presence to AI visibility.<\/p>\n\n\n\n<p>Start with monthly <a href=\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\">brand monitoring<\/a> in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> to see where you&nbsp;stand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-for-canva-showin.jpg\" alt=\"Ahrefs Brand Radar YouTube report for Canva showing 11,698 total mentions and 345 million cumulative impressions over 10-year period from November 2015 to November 2025\" class=\"wp-image-193024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-for-canva-showin.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-for-canva-showin-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-for-canva-showin-768x639.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-report-for-canva-showin-1536x1277.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It\u2019s also the 2nd most cited source by LLMs, meaning video mentions don\u2019t just reach human audiences\u2014they teach AI how to recommend your&nbsp;brand. YouTube creators<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,335],"tags":[],"coauthors":[464],"class_list":["post-192992","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Monitor Your YouTube Video Mentions<\/title>\n<meta name=\"description\" content=\"Your brand is being talked about on YouTube right now. Here&#039;s how to monitor video mentions, vet influencers, and measure AI impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/monitor-youtube-video-mentions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Monitor Your YouTube Video Mentions\" \/>\n<meta property=\"og:description\" content=\"Your brand is being talked about on YouTube right now. Here&#039;s how to monitor video mentions, vet influencers, and measure AI impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/monitor-youtube-video-mentions\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T09:51:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T15:55:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-youtube-monthly-mentions-chart.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1034\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Louise Linehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"How to Monitor Your YouTube Video Mentions\",\"datePublished\":\"2025-11-20T09:51:58+00:00\",\"dateModified\":\"2026-02-27T15:55:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/\"},\"wordCount\":3672,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/how-to-monitor-your-youtube-video-by-louise-linehan-ai-search.jpg\",\"articleSection\":[\"AI Search\",\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/\",\"name\":\"How to Monitor Your YouTube Video Mentions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/monitor-youtube-video-mentions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ahrefs-brand-radar-youtube-monthly-mentions-chart.png\",\"datePublished\":\"2025-11-20T09:51:58+00:00\",\"dateModified\":\"2026-02-27T15:55:14+00:00\",\"description\":\"Your brand is being talked about on YouTube right now. 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