{"id":192861,"date":"2025-11-13T09:08:03","date_gmt":"2025-11-13T14:08:03","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=192861"},"modified":"2025-11-13T09:08:03","modified_gmt":"2025-11-13T14:08:03","slug":"ai-search-competitor-analysis","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-search-competitor-analysis\/","title":{"rendered":"How to Compare Your AI Visibility Against Your Competitors"},"content":{"rendered":"<div class=\"intro-txt\"> If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you&nbsp;exist.<\/div>\n<p>This guide shows you how to run an AI search competitor analysis that reveals:<\/p>\n<ul>\n<li>Which brands in your industry dominate AI search today<\/li>\n<li>Where your competitors earn visibility, but you don\u2019t<\/li>\n<li>Which topics, pages, and sources drive their advantage<\/li>\n<li>What to prioritize to close the gap&nbsp;fast<\/li>\n<\/ul>\n<p>It\u2019s a step-by-step process you can repeat quarterly, or whenever a new competitor, model update, or internal priority change (such as when you launch a new product) hits your&nbsp;radar.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Want to turn this analysis into a report for stakeholders?<\/div><div class=\"recommendation-content\">\n<p>Download the <a href=\"https:\/\/docs.google.com\/document\/u\/6\/d\/1yhY4i782Xb-8492MHcXyvb3WEoBNIpCFE6mG6rU3tTA\/copy\">AI Search Competitor Analysis Report Template<\/a>, a ready-made framework to document visibility gaps, ranking strength, and where your competitors are winning in AI search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"617\" class=\"wp-image-192862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ.png\" alt=\"Ahrefs' AI Search Competitor Analysis Report template, screenshot of executive summary.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ.png 1149w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ-768x412.png 768w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\"><\/p>\n<p>It includes:<\/p>\n<ul>\n<li>A competitor SWOT analysis for AI visibility<\/li>\n<li>A topic gap matrix to show who owns which themes<\/li>\n<li>An action plan section with priority ratings for stakeholders<\/li>\n<\/ul>\n<p>Use the step-by-step process in this guide to fill it in with real insights and turn raw data into a clear plan your team can act&nbsp;on.<\/p>\n<\/div><\/div>\n<h2><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 1. Find direct and meaningful competitors in AI search&nbsp;<\/div><\/div><\/h2>\n<p>There are three main types of competitors you compete with for AI visibility:<\/p>\n<ul>\n<li>Those that AI mentions you alongside<\/li>\n<li>Those that AI cites as a source instead of&nbsp;you<\/li>\n<li>Those that your audience compares to you when using AI search<\/li>\n<\/ul>\n<p>You can find all three in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>. For instance, if you enter your brand, you can use the AI suggest feature to list other similar brands to&nbsp;yours:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"111\" class=\"wp-image-192863\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-search-bar-with-toyota-added-a.png\" alt=\"Ahrefs' Brand Radar search bar with Toyota added as &quot;your brand&quot; and competitors like Chevrolet, Ford and Honda suggested but the AI tool.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-search-bar-with-toyota-added-a.png 918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-search-bar-with-toyota-added-a-680x82.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-search-bar-with-toyota-added-a-768x93.png 768w\" sizes=\"auto, (max-width: 918px) 100vw, 918px\"><\/p>\n<p>These will typically be competitors you\u2019re aware of and that you compete with for brand mentions in AI responses.<\/p>\n<p>If you check out the <strong>Search queries<\/strong> report, you\u2019ll be able to find the competitors that your audience frequently compares you to. You can filter the data by looking for queries that contain your brand and words with comparative intent, like \u201cvs\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"326\" class=\"wp-image-192864\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-combination-set-to-quer.png\" alt=\"Ahrefs' Brand Radar filter combination set to queries that contain &quot;vs&quot; and &quot;Toyota&quot;.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-combination-set-to-quer.png 825w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-combination-set-to-quer-680x269.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-filter-combination-set-to-quer-768x303.png 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\"><\/p>\n<p>For example, Honda is a strong competitor of Toyota\u2019s that searchers frequently compare:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"769\" class=\"wp-image-192865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/list-of-keywords-using-ahrefs-brand-radar-compari.png\" alt=\"List of keywords using Ahrefs' Brand Radar comparing Toyota and Honda to each other.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/list-of-keywords-using-ahrefs-brand-radar-compari.png 1141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/list-of-keywords-using-ahrefs-brand-radar-compari-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/list-of-keywords-using-ahrefs-brand-radar-compari-768x518.png 768w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\"><\/p>\n<p>Other brands that are commonly compared to Toyota include Nissan, Mazda, Ford, Lexus, Suzuki, and Subaru:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"400\" class=\"wp-image-192866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/list-of-keywords-in-ahrefs-brand-radar-that-compa.png\" alt=\"List of keywords in Ahrefs' Brand Radar that compare Toyota to brands like Nissan, Mazda, Ford, Lexus, Suzuki and Subaru.\"><\/p>\n<p>To find competitors that are cited as sources, check out the <strong>Cited domains<\/strong> report.<\/p>\n<p>More often than not, you\u2019ll see general sites like Wikipedia, Reddit, or social media in the top spots. These sites are too large and authoritative to compare against in most&nbsp;cases.<\/p>\n<p>But you\u2019ll also spot other sites in your industry that get cited more than your brand. Sometimes they\u2019ll be industry publications. Other times, they\u2019ll be direct competitors, like Ford, Nissan, and Honda, in the example below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"926\" class=\"wp-image-192867\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-cited-domains-report-in-brand-radar-lookin.jpeg\" alt=\"Ahrefs' Cited Domains report in Brand Radar looking for Toyota's competitors that get cited for similar queries in AI search.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-cited-domains-report-in-brand-radar-lookin.jpeg 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-cited-domains-report-in-brand-radar-lookin-408x425.jpeg 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-cited-domains-report-in-brand-radar-lookin-768x799.jpeg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\"><\/p>\n<p>Select the ones that make the most sense for your analysis or that your stakeholders care about the&nbsp;most.<\/p>\n<h2><a id=\"post-192861-_chls4qd94jar\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 2. Clarify the brand entities you\u2019ll compare for the analysis&nbsp;<\/div><\/div><\/h2>\n<p>After you finalize the list of brands and websites to compare for your competitor analysis, you\u2019ll need to define the entities you\u2019d like to receive data for. Entities are the core people, brands, products, and topics that search engines can uniquely identify and connect to your business.<\/p>\n<p>You can do this in the search bar by clicking the option to add variations as you enter each&nbsp;brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"212\" class=\"wp-image-192868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-search-bar-showing-how-to.png\" alt=\"Ahrefs' Brand Radar main search bar showing how to add a brand's variations.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-search-bar-showing-how-to.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-search-bar-showing-how-to-680x160.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-search-bar-showing-how-to-768x181.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>For a simple analysis, add the main brand and its domain:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"571\" class=\"wp-image-192869\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-feature-to-edit-an-entity-by-a.png\" alt=\"Ahrefs' Brand Radar feature to edit an entity by adding name and domain variations as one group.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-feature-to-edit-an-entity-by-a.png 851w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-feature-to-edit-an-entity-by-a-633x425.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-feature-to-edit-an-entity-by-a-768x515.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\"><\/p>\n<p>Do this for your brand and each of your competitors.<\/p>\n<p>For a more comprehensive analysis, you can also add all products, sub-brands, and other owned websites to these fields. This will give you deeper insights into each brand\u2019s visibility at a detailed level.<\/p>\n<p>For example, for Honda, you could include products that are searched for directly, such as the Honda CR-V, Honda Accord, and Honda Civic. You could also add its domains like honda.com, global.honda and honda.com.au :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"658\" class=\"wp-image-192870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-a-brand-entity-in-ahrefs-brand-radar-f.png\" alt=\"Example of a brand entity in Ahrefs' Brand Radar for Honda which includes product names (like Honda CR-v, Accord and Civic) and global websites alongside it's main site honda.com.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-a-brand-entity-in-ahrefs-brand-radar-f.png 856w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-a-brand-entity-in-ahrefs-brand-radar-f-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-a-brand-entity-in-ahrefs-brand-radar-f-768x590.png 768w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\"><\/p>\n<p>This is a limited example to give you an idea of what you can add for your brand and competitors. Take the time to fill these out entirely if you\u2019re seeking a comprehensive analysis of each&nbsp;brand.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Remember, if you\u2019re in a hurry or your team only needs high-level visibility, keep it simple. Stick with the main brand and domain only and skip sub-entities for&nbsp;now.<\/div>\n<p>Once you\u2019re done, save the report so it becomes a preset you can return to at any time to compare changes in AI visibility:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"797\" class=\"wp-image-192871\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-side-menu-where-you-can-save-a.png\" alt=\"Ahrefs' Brand Radar side menu where you can save a report for future use.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-side-menu-where-you-can-save-a.png 334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-side-menu-where-you-can-save-a-178x425.png 178w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\"><\/p>\n<p>It will then show up on the main screen of Brand Radar alongside any other saved reports that you can always revisit in the future:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1407\" height=\"322\" class=\"wp-image-192872\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-dashboard-where-you-can-e.png\" alt=\"Ahrefs' Brand Radar main dashboard where you can easily access any saved reports.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-dashboard-where-you-can-e.png 1407w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-dashboard-where-you-can-e-680x156.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-main-dashboard-where-you-can-e-768x176.png 768w\" sizes=\"auto, (max-width: 1407px) 100vw, 1407px\"><\/p>\n<p>This completes the setup, and you can now start benchmarking and analyzing the&nbsp;data.<\/p>\n<h2><a id=\"post-192861-_gy6x2y7yr0yl\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 3. Benchmark each brand\u2019s AI visibility&nbsp;<\/div><\/div><\/h2>\n<p>To start benchmarking, check out the <strong>Overview<\/strong> report in Brand Radar. Take note of how metrics like your brand\u2019s mentions, citations, impressions, and Share of Voice change across various AI search platforms:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"299\" class=\"wp-image-192873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-overview-report-in-ahrefs-brand-radar-where-y.png\" alt=\"The Overview report in Ahrefs' Brand Radar where you can select which metrics you'd like to see in which AI search platforms, like AI Overviews, ChatGPT, Perplexity and more.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-overview-report-in-ahrefs-brand-radar-where-y.png 1049w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-overview-report-in-ahrefs-brand-radar-where-y-680x194.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-overview-report-in-ahrefs-brand-radar-where-y-768x219.png 768w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\"><\/p>\n<ul>\n<li><strong>Mentions<\/strong>: The number of times your brand is mentioned in AI responses.<\/li>\n<li><strong>Citations<\/strong>: The number of times your brand\u2019s website is cited as a source in AI responses.<\/li>\n<li><strong>Impressions<\/strong>: An estimation of exposure based on how often responses containing your brand are shown in search results.<\/li>\n<li><strong>AI Share of Voice<\/strong>: How often your brand is mentioned in AI responses compared to competitors.<\/li>\n<\/ul>\n<p>You can also directly compare your brand to competitors for each AI search platform:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"347\" class=\"wp-image-192874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon.png\" alt=\"Comparing Toyota and Honda's mentions in AI responses on Google's AI Overviews, AI Mode and ChatGPT using Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon-680x167.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon-768x189.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/p>\n<p>And also for each metric:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"654\" class=\"wp-image-192875\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyotas-and-hondas-mentions-in-ai-resp.png\" alt=\"Comparing Toyota's and Honda's mentions in AI responses over time in Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyotas-and-hondas-mentions-in-ai-resp.png 1408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyotas-and-hondas-mentions-in-ai-resp-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyotas-and-hondas-mentions-in-ai-resp-768x357.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/p>\n<p>Keep a record of all these benchmark metrics so you can compare them against each other in the future.<\/p>\n<h2><a id=\"post-192861-_vo1nssucmg3\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 4. Check out how AI mentions you compared to competitors&nbsp;<\/div><\/div><\/h2>\n<p>Once you\u2019ve benchmarked the basic visibility metrics, it\u2019s time to look deeper. Unlike traditional SEO metrics, AI visibility extends beyond measuring <em>if<\/em> you appear. <em>How<\/em> you show up is equally important.<\/p>\n<p>Open the <strong>AI Responses<\/strong> report in Brand Radar to see how each of the brands in your analysis is mentioned in AI-generated answers.<\/p>\n<p>Start by hovering over one of the brands and selecting the \u201cOnly brand\u201d option:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"754\" class=\"wp-image-192876\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-ai-responses-report-in-ahrefs-brand-radar-all.png\" alt=\"The AI responses report in Ahrefs' Brand Radar allows you to filter results to only your brand, all brands or only competitor brands.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-ai-responses-report-in-ahrefs-brand-radar-all.png 1415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-ai-responses-report-in-ahrefs-brand-radar-all-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/the-ai-responses-report-in-ahrefs-brand-radar-all-768x409.png 768w\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\"><\/p>\n<p>You can also select the other options depending on what type of analysis you want to&nbsp;do:<\/p>\n<ul>\n<li><strong>Only brand<\/strong>: This report will show you queries and AI answers where the only brand mentioned is the one you\u2019ve selected. It is great for assessing brand-specific queries and responses.<\/li>\n<li><strong>With others<\/strong>: This report shows queries and\/or responses that contain all the brands you\u2019re comparing. It is great for assessing topics that are likely to mention you alongside competitors.<\/li>\n<li><strong>Others only<\/strong>: This report shows queries that only mention the other brands you\u2019re comparing against. It is great for finding topics that mention your competitors but not&nbsp;you.<\/li>\n<\/ul>\n<p>Look for common language patterns for each brand and how AI differentiates one brand from another:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1301\" height=\"475\" class=\"wp-image-192877\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-an-ai-overview-response-as-show-in-in-a.png\" alt=\"Example of an AI Overview response as show in in Ahrefs' Brand Radar which connects brands to product categories, features and attributes consumers care most about.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-an-ai-overview-response-as-show-in-in-a.png 1301w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-an-ai-overview-response-as-show-in-in-a-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/example-of-an-ai-overview-response-as-show-in-in-a-768x280.png 768w\" sizes=\"auto, (max-width: 1301px) 100vw, 1301px\"><\/p>\n<p>For instance, when comparing Toyota and Honda, you might notice patterns, such as Honda is often mentioned first, with attributes like <em>affordability<\/em> or <em>compact cars <\/em>being the most popular. Or that Toyota may appear second, framed around <em>reliability<\/em> and <em>SUVs<\/em>.<\/p>\n<p>These differences enhance your analysis by providing a deeper understanding beyond top-level visibility. They show you (and stakeholders) each brand\u2019s positioning and perceived authority in AI answers.<\/p>\n<p>As you review these responses, pay attention to elements like:<\/p>\n<ul>\n<li><strong>Volume of Mentions<\/strong>: Are you mentioned more or less often than your competitors across the topics your audience searches for?<\/li>\n<li><strong>Placement Within the Response<\/strong>: Do you appear before or after competitors? Which brand gets the lion\u2019s share of visibility in the response, better capturing a searcher\u2019s attention?<\/li>\n<li><strong>Depth of Coverage<\/strong>: Are you summarized in one line or described with detailed context like features, use cases, and benefits?<\/li>\n<li><strong>Positioning and Framing<\/strong>: How does AI describe you (as the leader, an alternative, or just another option)?<\/li>\n<li><strong>Sentiment:<\/strong> Does the language around your brand feel positive, neutral, or negative?<\/li>\n<li><strong>Credibility<\/strong>: Does the response include strong credibility cues around your brand or a competitor\u2019s (e.g., \u201cindustry-leading,\u201d \u201caward-winning\u201d)?<\/li>\n<\/ul>\n<p>This type of analysis gives you the qualitative layer behind the numbers, showing how AI models frame, prioritize, and describe each&nbsp;brand.<\/p>\n<h2><a id=\"post-192861-_c1vinegjwknp\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 5. Analyze AI Share of Voice for your core topics&nbsp;<\/div><\/div><\/h2>\n<p>You can go even deeper in your analysis by comparing each brand\u2019s topic ownership.<\/p>\n<p>Take a moment to list out the topics or product categories that you would like your brand to be seen as a leader for. Once you have a list, add them to the <strong>Market or niche<\/strong> search box in Brand&nbsp;Radar:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"150\" class=\"wp-image-192878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-mian-search-bar-where-you-can.png\" alt=\"Ahrefs' Brand Radar mian search bar where you can search your brand, a competitor's brand and a market or niche to compare your visibility for a specific topic or product category.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-mian-search-bar-where-you-can.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-mian-search-bar-where-you-can-680x86.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-brand-radar-mian-search-bar-where-you-can-768x97.png 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/p>\n<p>It\u2019s easier to search these one at a&nbsp;time.<\/p>\n<p>For each topic, check out the <strong>Overview<\/strong> &gt; <strong>AI Share of voice <\/strong>metrics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"721\" class=\"wp-image-192879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-ai-share-of-voice-for-a-topic-in-ahrefs.png\" alt=\"Comparing AI Share of Voice for a topic in Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-ai-share-of-voice-for-a-topic-in-ahrefs.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-ai-share-of-voice-for-a-topic-in-ahrefs-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-ai-share-of-voice-for-a-topic-in-ahrefs-768x389.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/p>\n<p>It\u2019s worth benchmarking your AI Share of Voice for each of the topics you\u2019d like to lead and how you compare against other brands in AI search.<\/p>\n<p>You can also track changes over&nbsp;time:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"543\" class=\"wp-image-192880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-changes-in-ai-share-of-voice-using-ahrefs.png\" alt=\"Tracking changes in AI Share of Voice using Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-changes-in-ai-share-of-voice-using-ahrefs.png 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-changes-in-ai-share-of-voice-using-ahrefs-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-changes-in-ai-share-of-voice-using-ahrefs-768x352.png 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/p>\n<p>You can also check out the <strong>Topics<\/strong> report to compare each brand side by side for common themes and sub-topics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1109\" height=\"826\" class=\"wp-image-192881\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon-1.png\" alt=\"Comparing Toyota and Honda's mentions in AI responses using Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon-1.png 1109w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon-1-571x425.png 571w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/comparing-toyota-and-hondas-mentions-in-ai-respon-1-768x572.png 768w\" sizes=\"auto, (max-width: 1109px) 100vw, 1109px\"><\/p>\n<p>For example, you could uncover insights like:<\/p>\n<ul>\n<li><strong>Irrelevant topics to exclude with filters<\/strong>. For example, queries about garage doors may be relevant to the topic of SUVs, but it\u2019s unlikely any car brand will earn meaningful mentions in those responses.<\/li>\n<li><strong>Other competitors that are connected to the topic<\/strong>. For example, searchers frequently connect brands like Honda, Lexus, Ford, and Tesla to SUVs. These may be additional competitors to keep an eye&nbsp;on.<\/li>\n<li><strong>Unbranded topics to improve your visibility for.<\/strong> For example, Toyota is mentioned in more responses about \u201cbest SUVs,\u201d while Honda is mentioned more for \u201ccompact SUVs\u201d.<\/li>\n<li><strong>Specific attributes connected to the topic<\/strong>. For example, Honda could optimize its relevant products to increase visibility for \u201cMPG SUV\u201d or \u201cSUV for towing\u201d queries.<\/li>\n<\/ul>\n<h2><a id=\"post-192861-_m9n5cb35iycg\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 6. Find top-cited pages on each site and close gaps in your content&nbsp;<\/div><\/div><\/h2>\n<p>To find each brand\u2019s top-cited pages in AI search, check out the <strong>Cited Pages <\/strong>report and apply the domain filter right above the list of&nbsp;pages:<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"313\" class=\"wp-image-192882\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-domain-filter-in-the-cited-pages-repor.png\" alt=\"Setting the domain filter in the Cited Pages report in Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-domain-filter-in-the-cited-pages-repor.png 1137w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-domain-filter-in-the-cited-pages-repor-680x187.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-domain-filter-in-the-cited-pages-repor-768x211.png 768w\" sizes=\"auto, (max-width: 1137px) 100vw, 1137px\"><\/strong><\/p>\n<p>Add your brand first. Then check each competitor one at a time so that you can more easily see each brand\u2019s best&nbsp;pages.<\/p>\n<p>If you\u2019re doing a detailed analysis, add each of the competitors\u2019 websites that you scoped out in Step 2 of this process to see citations across all of&nbsp;them.<\/p>\n<p>You can also try out different filter settings to focus on the most relevant pages or broaden the scope to make sure you haven\u2019t missed anything.<\/p>\n<p>For instance, I like to use the <strong>Domain scope<\/strong> setting, which automatically includes the entered domain and its subdomains. I also switch the and\/or toggle to \u201cOR\u201d to broaden the results of this analysis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"342\" class=\"wp-image-192883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/adjusting-the-domain-scope-filters-in-ahrefs-bran.png\" alt=\"Adjusting the domain scope filters in Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/adjusting-the-domain-scope-filters-in-ahrefs-bran.png 753w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/adjusting-the-domain-scope-filters-in-ahrefs-bran-680x309.png 680w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\"><\/p>\n<p>Depending on how deep you want to go, you can also adjust the filters at the top. For example, say we wanted to see Honda\u2019s top citations for unbranded queries only, we could apply this filter:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"369\" class=\"wp-image-192884\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-filter-to-query-does-not-contain-to.png\" alt=\"Setting the filter to &quot;query does not contain&quot; to remove your competitor's brand mentions in Ahrefs' Brand Radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-filter-to-query-does-not-contain-to.png 1290w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-filter-to-query-does-not-contain-to-680x195.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/setting-the-filter-to-query-does-not-contain-to-768x220.png 768w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><\/p>\n<p>Once you\u2019ve added all the filters you want, you\u2019ll be left with a list of the top-cited pages in AI responses for each&nbsp;brand.<\/p>\n<p>Gather this list for each AI search platform you care about getting visibility for (like AI Overviews, ChatGPT etc).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"380\" class=\"wp-image-192885\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/selecting-which-ai-platform-to-view-responses-for.png\" alt=\"Selecting which AI platform to view responses for in Ahrefs' Brand Radar.\"><\/p>\n<p>Then, repeat for any other competitors.<\/p>\n<p>When analyzing these lists, look for content opportunities and gaps you can close on your website. For example, your content may&nbsp;have:<\/p>\n<ul>\n<li><strong>A visibility gap:<\/strong> Your brand appears less often than competitors in AI citations.<\/li>\n<li><strong>A topic gap<\/strong>: A competitor covers a topic, and you don\u2019t. Create a new page to close the&nbsp;gap.<\/li>\n<li><strong>A format gap<\/strong>: AI often cites a particular type of content format (e.g., guides, videos, reviews) that you\u2019re missing.<\/li>\n<li><strong>A freshness gap<\/strong>: A competitor wrote about the topic more recently and gets more visibility as a result.<\/li>\n<\/ul>\n<p>To close these gaps, you\u2019ll likely need to create new content or update existing content. Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">AI Content Helper<\/a> can help with this. It analyzes your content as you type, allowing you to cover essential gaps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"871\" class=\"wp-image-192886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/using-ai-content-helper-to-optimize-an-article-and.png\" alt=\"Using AI Content Helper to optimize an article and cover all sub-topics within it.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/using-ai-content-helper-to-optimize-an-article-and.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/using-ai-content-helper-to-optimize-an-article-and-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/using-ai-content-helper-to-optimize-an-article-and-768x436.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/p>\n<h2><a id=\"post-192861-_3y61zdhvz5gv\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 7. Compare each brand\u2019s mentions around the&nbsp;web&nbsp;<\/div><\/div><\/h2>\n<p>The final check worth doing is to analyze how your competitors are mentioned around the web. Brand mentions in third-party content are a <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/#:~:text=Brand%20web%20mentions,in%20AI%20Overviews.\">strong factor that influences visibility in AI responses<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1447\" height=\"1600\" class=\"wp-image-192887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-factors-that-correlate-with-brand-appearan.jpg\" alt=\"Ahrefs' factors that correlate with brand appearance in AI Overviews indicating branded web mentions as the strongest correlation.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-factors-that-correlate-with-brand-appearan.jpg 1447w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-factors-that-correlate-with-brand-appearan-384x425.jpg 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-factors-that-correlate-with-brand-appearan-768x849.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-factors-that-correlate-with-brand-appearan-1389x1536.jpg 1389w\" sizes=\"auto, (max-width: 1447px) 100vw, 1447px\"><\/p>\n<p>More often than not, AI will cite someone else\u2019s content (even for queries about your brand) than&nbsp;yours.<\/p>\n<p>So, it\u2019s worth checking which sources influence information about your brand and competitors. In Brand Radar, you can check out the <strong>Web pages<\/strong> report to find all mentions of any brand online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"702\" class=\"wp-image-192888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/identifying-all-the-places-around-the-web-that-men.png\" alt=\"Identifying all the places around the web that mention your brand name in Ahrefs' Brand Radar, using the Web Pages report.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/identifying-all-the-places-around-the-web-that-men.png 1133w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/identifying-all-the-places-around-the-web-that-men-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/identifying-all-the-places-around-the-web-that-men-768x476.png 768w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\"><\/p>\n<p>To find gaps in web mentions, I like to search each competitor individually in the main search bar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"193\" class=\"wp-image-192889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/searching-competitors-individually-in-ahrefs-bran.png\" alt=\"Searching competitors individually in Ahrefs' Brand radar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/searching-competitors-individually-in-ahrefs-bran.png 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/searching-competitors-individually-in-ahrefs-bran-680x108.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/searching-competitors-individually-in-ahrefs-bran-768x121.png 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\"><\/p>\n<p>Then I use the filters in the <strong>Web pages <\/strong>report to remove mentions on their own websites and then export the results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"1426\" class=\"wp-image-192890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-list-of-advanced-search-operators-.png\" alt=\"Ahrefs' list of advanced search operators.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-list-of-advanced-search-operators-.png 1048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-list-of-advanced-search-operators--312x425.png 312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-list-of-advanced-search-operators--768x1045.png 768w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\"><\/p>\n<p>For instance, you can use \u201c-site:yourcompetitor.com\u201d to remove a competitor\u2019s brand mentions on their own website.<\/p>\n<p>Once you\u2019ve removed irrelevant results, export the list so you can compare it against your brand and other competitors in a spreadsheet. Try out <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1cJTZgE98QxBSgJo47Vct_bhUcaNx-ePct0Q1ZiLzK0w\/copy\">this simple template<\/a>. Add your exported data to columns B\u2013H, ensuring they are aligned correctly. Then manually fill in the brand in column A.<\/p>\n<p>Keep adding each brand\u2019s export to the bottom of the&nbsp;list.<\/p>\n<p>Once you\u2019ve added data for a few brands, here\u2019s what the comparison view will look&nbsp;like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"611\" class=\"wp-image-192891\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/how-to-find-webpages-that-mention-competitors-but.png\" alt=\"How to find webpages that mention competitors but not you.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/how-to-find-webpages-that-mention-competitors-but.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/how-to-find-webpages-that-mention-competitors-but-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/how-to-find-webpages-that-mention-competitors-but-120x120.png 120w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\"><\/p>\n<p>The empty cells point to missed opportunities. Start by scanning for posts or responses that highlight several competitors but leave your brand out; these are likely your fastest wins.<\/p>\n<p>Next, analyze how your competitors earned their most impactful mentions:<\/p>\n<ul>\n<li><strong>Content types<\/strong>: Are their mentions embedded in blog posts, research reports, or case studies? These formats might be worth replicating or targeting in your outreach efforts.<\/li>\n<li><strong>Publications and sources<\/strong>: Are the same authors or websites referencing them consistently? If so, they may be trusted voices in your space and suitable candidates for outreach or collaboration.<\/li>\n<li><strong>Campaign triggers<\/strong>: Was the mention associated with a product release, viral post, or a unique framework? Identify what sparked the attention to guide your own strategic moves.<\/li>\n<li><strong>Distribution tactics<\/strong>: Guest articles, joint content, or partner campaigns might be amplifying their presence.<\/li>\n<\/ul>\n<p>Reverse engineering what\u2019s working for your competitors helps you close visibility gaps, understand which tactics actually move the needle in your category, and how to make them work for your&nbsp;brand.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p><a href=\"https:\/\/ahrefs.com\/blog\/audit-brand-mentions\/\">How to Audit Brand Mentions for Modern SEO<\/a><\/p>\n<\/div><\/div>\n<h2><a id=\"post-192861-_xc2jhh10gg11\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 8. Share your insights with key stakeholders&nbsp;<\/div><\/div><\/h2>\n<p>By this point, your competitor analysis will reveal how each brand performs across AI search; who dominates visibility, who\u2019s catching up, and where you have room to move. The final step is packaging these findings into a story your team can act&nbsp;on.<\/p>\n<p>Start by translating your observations into clear, actionable priorities:<\/p>\n<ul>\n<li><strong>Fix:<\/strong> Close visibility or perception gaps compared to competitors. These cost you brand authority in AI responses, often due to inaccurate descriptions, missing brand data, or underperforming topics.<\/li>\n<li><strong>Build:<\/strong> Strengthen content and topical coverage where competitors lead. Create or update pages that align with the formats and attributes AI rewards most.<\/li>\n<li><strong>Influence:<\/strong> Strengthen relationships with publications, creators, and data sources that frequently feed AI answers in your category and mention competitors more than&nbsp;you.<\/li>\n<\/ul>\n<p>Then, summarize your findings in a stakeholder-ready report. Download our <a href=\"https:\/\/docs.google.com\/document\/u\/6\/d\/1yhY4i782Xb-8492MHcXyvb3WEoBNIpCFE6mG6rU3tTA\/copy\">AI Search Competitor Analysis Report template<\/a> if you don\u2019t already have&nbsp;one.<\/p>\n<p>Replace all the pink sections and summarize your key findings in scorecards and quick snapshots of key points.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"821\" class=\"wp-image-192892\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ-1.png\" alt=\"Ahrefs' AI Search Competitor Analysis report template for stakeholders, featuring a brand visibility scorecard. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ-1.png 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ-1-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-ai-search-competitor-analysis-report-templ-1-768x651.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"><br>\nAlso, it\u2019s worth making competitor tracking a recurring workflow.<\/p>\n<p>Run the same analysis monthly or quarterly to measure how share of voice and brand framing evolve across AI models and markets.<\/p>\n<p>AI search changes fast, and regular benchmarking turns your one-off study into an ongoing strategic advantage.<\/p>\n<h2><a id=\"post-192861-_kwmbujjpld3e\"><\/a>Final thoughts<\/h2>\n<p>An AI search competitor analysis goes beyond measuring who\u2019s winning visibility by explaining <em>why<\/em> they\u2019re winning.<\/p>\n<p>By combining quantitative data (mentions, citations, impressions, share of voice) with qualitative context (framing, sentiment, credibility), you can pinpoint the levers that influence AI perception for your brand compared with competitors.<\/p>\n<p>Over time, these insights help you refine positioning, content strategy, and digital PR, not just for Google, but for every AI system interpreting your&nbsp;brand.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/brand-mentions\/\">How to Monitor and Win Brand Mentions in AI Answers<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/answer-engine-optimization\/\">Answer Engine Optimization: How to Win in AI-Powered Search<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-search-checklist\/\">The Ultimate 82-Point Checklist for SEO &amp; AI Visibility<\/a><\/li><\/ul><\/div><\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don\u2019t Which topics, pages, and sources drive their advantage What<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,335],"tags":[],"coauthors":[458],"class_list":["post-192861","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Compare Your AI Visibility Against Your Competitors<\/title>\n<meta name=\"description\" content=\"If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide shows you how to run a competitor analysis for AI search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-search-competitor-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Compare Your AI Visibility Against Your Competitors\" \/>\n<meta property=\"og:description\" content=\"If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. 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