{"id":192822,"date":"2025-11-12T06:52:27","date_gmt":"2025-11-12T11:52:27","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=192822"},"modified":"2025-12-02T07:22:32","modified_gmt":"2025-12-02T12:22:32","slug":"b2b-seo-statistics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/b2b-seo-statistics\/","title":{"rendered":"43 B2B SEO Statistics for&nbsp;2025"},"content":{"rendered":"\n<div class=\"intro-txt\">If you\u2019re looking for fresh numbers you can paste into a slide and defend in your budget\/RFP meetings, this is the place for&nbsp;you.<\/div>\n\n\n\n<p>We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B&nbsp;SEO.<\/p>\n\n\n\n<p>Below are the stats worth citing in&nbsp;2025.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Traffic and organic search\u2019s role in B2B\" data-section=\"b2b-organic-search\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-192822-_nwsaj2xq92wy\"><\/a>Traffic and organic search\u2019s role in&nbsp;B2B<\/h2>\n<\/div><\/div>\n\n\n\n<p>Organic search is still a top B2B discovery and pipeline driver.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average conversion rate for organic search is 5.0%. (<a href=\"https:\/\/www.ruleranalytics.com\/blog\/insight\/marketing-attribution-stats\/\">Ruler Analytics<\/a>)<\/li>\n\n\n\n<li>27% of marketers who can identify a top channel cite organic search as #1. (<a href=\"https:\/\/www.binarydemand.com\/insights\/b2b-lead-generation-trends\/\">Binary Demand<\/a>)<\/li>\n\n\n\n<li>B2B SaaS SEO shows ~702% average ROI with ~7\u2011month break\u2011even across a 3\u2011year window. (<a href=\"https:\/\/firstpagesage.com\/reports\/seo-roi-statistics-fc\/\">First Page Sage<\/a>)<\/li>\n\n\n\n<li>Organic traffic typically produces lower CPL ($147) than paid search ($280) in SaaS. (<a href=\"https:\/\/firstpagesage.com\/reports\/seo-roi-statistics-fc\/\">First Page Sage<\/a>)<\/li>\n\n\n\n<li>Google sends 345x more traffic to websites than ChatGPT, Gemini, and Perplexity combined. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>96.98% of clicks happen in the top 10 search results. (<a href=\"https:\/\/ahrefs.com\/blog\/almost-all-clicks-happen-in-the-top-10-results\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>45.7% of Google searches are branded. (<a href=\"https:\/\/ahrefs.com\/blog\/almost-half-of-google-searches-are-branded-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews reduce clicks to websites by 34.5%. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>26% of brands have zero mentions in AI Overviews. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>28% of ChatGPT\u2019s most-cited pages have zero organic visibility in Google search. (<a href=\"https:\/\/ahrefs.com\/blog\/chatgpts-most-cited-pages\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI search platforms prefer to cite content that is 25.7% fresher than content cited in traditional organic results. (<a href=\"https:\/\/ahrefs.com\/blog\/do-ai-assistants-prefer-to-cite-fresh-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The top 50 brands appearing in AI Overviews account for 28.9% of all citations. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>76% of AI Overview citations are pulled from the pages, ranking in Google\u2019s top 10 organic results. (<a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>ChatGPT has driven AI traffic growth to websites almost single-handedly, growing 85% since January. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>ChatGPT is the top AI referrer, accounting for over 80% of AI traffic to websites. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">Ahrefs<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1239\" class=\"wp-image-192823\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-impact-of-aios-on-position-1-ctr.png\" alt=\"Chart showing impact of AIOs on position #1 CTR\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-impact-of-aios-on-position-1-ctr.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-impact-of-aios-on-position-1-ctr-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-impact-of-aios-on-position-1-ctr-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-impact-of-aios-on-position-1-ctr-1536x1189.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Technical SEO for B2B\" data-section=\"b2b-technical-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-192822-_r8efs7t6yhkw\"><\/a>Technical SEO for&nbsp;B2B<\/h2>\n<\/div><\/div>\n\n\n\n<p>AI may have changed the game for SEO, but great technical health still matters. If you can\u2019t be crawled or indexed, you can\u2019t appear in Google or other&nbsp;LLMs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>55.6% of SEO professionals say technical SEO is often undervalued. (<a href=\"https:\/\/www.tripledart.com\/b2b-seo\/statistics\">TripleDart<\/a>)<\/li>\n\n\n\n<li>40% of B2B companies say they lack the internal expertise needed to manage technical SEO. (<a href=\"https:\/\/www.statista.com\/statistics\/1291254\/b2b-account-marketing-challenges-us\/\">Statista<\/a>)<\/li>\n\n\n\n<li>78% of websites use some form of schema\/markup. (<a href=\"https:\/\/w3techs.com\/technologies\/overview\/structured_data\">W3 Tech<\/a>)<\/li>\n\n\n\n<li>80% of B2B buyers are using mobile at work, and more than 60% report that mobile played a significant role in a recent purchase. (<a href=\"https:\/\/www.bcg.com\/publications\/2017\/marketing-sales-digital-go-to-market-transformation-mobile-marketing-new-b2b-buyer\">BCG<\/a>)<\/li>\n\n\n\n<li>Around 40% of websites now pass all Core Web Vitals thresholds. (<a href=\"https:\/\/addyosmani.com\/blog\/core-web-vitals\/\">Addy Osmani<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1490\" height=\"980\" class=\"wp-image-192824\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-websites-using-structured-data-forma.png\" alt=\"Chart showing websites using structured data formats\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-websites-using-structured-data-forma.png 1490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-websites-using-structured-data-forma-646x425.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-websites-using-structured-data-forma-768x505.png 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"B2B content marketing and link building\" data-section=\"b2b-content-links\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-192822-_f9gipcenkq4b\"><\/a>B2B content marketing and link building<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n\n\n\n<p>More marketers are using AI to create content. Yet, the one thing that matters in B2B is still high-quality thought leadership content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>46% of B2B marketers think their content marketing budget will increase in 2025. (<a href=\"https:\/\/contentmarketinginstitute.com\/content-marketing-strategy\/content-marketing-statistics\">Content Marketing Institute<\/a>)<\/li>\n\n\n\n<li>40% of B2B marketers say their biggest challenge in content marketing is conversion. 39% say it\u2019s resource constraints, and 33% say it\u2019s measuring content effectiveness. (<a href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research\">Content Marketing Institute<\/a>)<\/li>\n\n\n\n<li>87% of marketers use AI to help create content. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI content is 4.7x cheaper than human-written content. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-5x-cheaper-than-human-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Companies spend an average of $188 per month on AI tools for content creation and marketing. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>51% of companies plan to increase their spend on AI-generated content. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-5x-cheaper-than-human-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Marketers using AI publish 42% more content: the median monthly publishing frequency using AI was 17 articles, compared to 12 for those not using AI. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Blog posts are the most common type of AI-generated content (87%). Brainstorming (76%), outlining (73%), and content updates (67%) are the top AI-assisted SEO tasks. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>48.6% of SEOs believe digital PR is the most effective tactic for 2025. (<a href=\"https:\/\/editorial.link\/link-building-statistics\/\">Editorial.Link<\/a>)<\/li>\n\n\n\n<li>The average cost of a high-quality or top-tier guest post is $692 \u2013 $957. (<a href=\"https:\/\/www.buzzstream.com\/blog\/link-building-statistics\/\">Buzzstream<\/a>)<\/li>\n\n\n\n<li>95% of B2B decision makers say that strong thought leadership makes them more receptive to sales and marketing outreach. (<a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2025-07\/2025%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report_FINAL.pdf\">Edelman-LinkedIn<\/a>)<\/li>\n\n\n\n<li>51% of B2B decision makers say that high-quality thought leadership helps them convince C-level executives to support their choice of vendor. (<a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2025-07\/2025%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report_FINAL.pdf\">Edelman-LinkedIn<\/a>)<\/li>\n\n\n\n<li>79% of B2B decision makers say that during the RFP process, they\u2019re more likely to advocate for proposals from companies that consistently produce high-quality thought leadership. (<a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2025-07\/2025%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report_FINAL.pdf\">Edelman-LinkedIn<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1536\" class=\"wp-image-192825\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-many-marketers-use-ai-to-create.png\" alt=\"Chart showing how many marketers use AI to create content\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-many-marketers-use-ai-to-create.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-many-marketers-use-ai-to-create-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-many-marketers-use-ai-to-create-768x737.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-many-marketers-use-ai-to-create-1536x1475.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The B2B buyer journey\" data-section=\"b2b-buyer-journey\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-192822-_47v1dneucj23\"><\/a>The B2B buyer journey<\/h2>\n<\/div><\/div>\n\n\n\n<p>Buying cycles are longer, yet buyers are making shorter lists and buying from their preferred vendors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>61% of B2B buyers prefer a rep-free buying experience; 73% actively avoid suppliers that send irrelevant outreach. (<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience\">Gartner<\/a>)<\/li>\n\n\n\n<li>Shortlists are shrinking: 45% of buyers had 4 to 7 products on their shortlists in 2023, but 49% had 1 to 3 products in 2024. (<a href=\"https:\/\/research.g2.com\/hubfs\/2024-buyer-behavior-report.pdf\">G2<\/a>)<\/li>\n\n\n\n<li>34% of B2B buyers say that research is the longest stage in their buying process, but AI power-users are less likely to focus on it. (<a href=\"https:\/\/research.g2.com\/hubfs\/2024-buyer-behavior-report.pdf\">G2<\/a>)<\/li>\n\n\n\n<li>31% of B2B buyers consult review sites more often than other sources. (<a href=\"https:\/\/research.g2.com\/2024-buyer-behavior-report\">G2<\/a>)<\/li>\n\n\n\n<li>B2B customers use an average of ten interaction channels in their buying journey (up from five in 2016). (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/five-fundamental-truths-how-b2b-winners-keep-growing\">McKinsey<\/a>)<\/li>\n\n\n\n<li>Only 5% of B2B customers are \u201cin-market\u201d at any time. (<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2024\/pdf\/breaking-out-from-the-crowd-report.pdf\">LinkedIn<\/a>)<\/li>\n\n\n\n<li>81% of B2B buyers report having a preferred vendor on first outreach. (<a href=\"https:\/\/www.demandgenreport.com\/industry-news\/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey\/48394\/\">Demand Gen Report<\/a>)<\/li>\n\n\n\n<li>The average buying group has grown to include at least 10-11 stakeholders. (<a href=\"https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/\">6Sense<\/a>)<\/li>\n\n\n\n<li>The typical B2B buying cycle now spans 11.5 months. (<a href=\"https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/\">6Sense<\/a>)<\/li>\n\n\n\n<li>71% of buyers went with their first choice product after creating their short list. (<a href=\"https:\/\/go.trustradius.com\/rs\/827-FOI-687\/images\/2024%20B2B%20Buying%20Disconnect%20Year%20of%20the%20Brand%20Crisis.pdf\">TrustRadius<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1864\" height=\"1468\" class=\"wp-image-192826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-most-decision-makers-use-ten-or.jpg\" alt=\"Chart showing how most decision makers use ten or more distinct channels to interact with suppliers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-most-decision-makers-use-ten-or.jpg 1864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-most-decision-makers-use-ten-or-540x425.jpg 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-most-decision-makers-use-ten-or-768x605.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/chart-showing-how-most-decision-makers-use-ten-or-1536x1210.jpg 1536w\" sizes=\"auto, (max-width: 1864px) 100vw, 1864px\"><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-192822-_625rs8ryycwy\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>These B2B stats point to the same direction: Despite the growth of AI, organic search still remains a primary discovery and conversion channel. So, while you\u2019re focused on gaining more <a href=\"https:\/\/ahrefs.com\/blog\/llm-visibility\/\">AI visibility<\/a>, don\u2019t forget the basics.<\/p>\n\n\n\n<p>SEO is still important.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B&nbsp;SEO. Below are the stats worth citing in&nbsp;2025. Organic search is still a top B2B discovery and pipeline driver. AI may have changed the<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414,335],"tags":[],"coauthors":[339],"class_list":["post-192822","post","type-post","status-publish","format-standard","hentry","category-data-studies","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>43 B2B SEO Statistics for 2025<\/title>\n<meta name=\"description\" content=\"The top B2B SEO statistics you need to know. If you\u2019re looking for fresh numbers you can paste into a slide and defend in your budget\/RFP meetings, this is the place for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/b2b-seo-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"43 B2B SEO Statistics for 2025\" \/>\n<meta property=\"og:description\" content=\"The top B2B SEO statistics you need to know. 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