{"id":192340,"date":"2025-10-30T09:26:34","date_gmt":"2025-10-30T14:26:34","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=192340"},"modified":"2025-10-30T09:26:34","modified_gmt":"2025-10-30T14:26:34","slug":"ai-visibility-audit","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-visibility-audit\/","title":{"rendered":"AI Visibility Audit: How to Measure Your Brand\u2019s Presence in AI Search"},"content":{"rendered":"<div class=\"intro-txt\">An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google\u2019s AI Overviews, ChatGPT, and Perplexity.<\/div>\n<p>It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources.<\/p>\n<p>Here\u2019s a step-by-step process for how you audit your brand\u2019s AI visibility today.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Want to turn your AI visibility audit into a report for stakeholders?<\/div><div class=\"recommendation-content\">\n<p>Download the <a href=\"https:\/\/docs.google.com\/document\/d\/1pEzJuAblfeyGfakCeQGdiLgQR9Vo0yiZkd3CBi3iSjU\/copy\">AI Visibility Audit Report Template<\/a>, a free resource to share visibility gaps, AI mentions, and opportunities for growth with stakeholders.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"583\" class=\"wp-image-192341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/screenshot-of-ahrefs-brand-gap-analysis-template-1.png\" alt=\"Screenshot of Ahrefs' Brand Gap Analysis template, showing the executive summary.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/screenshot-of-ahrefs-brand-gap-analysis-template-1.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/screenshot-of-ahrefs-brand-gap-analysis-template-1-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/screenshot-of-ahrefs-brand-gap-analysis-template-1-768x400.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\"><\/p>\n<p>It includes:<\/p>\n<ul>\n<li>An executive summary format for leadership reporting<\/li>\n<li>Scoring tables for AI + search visibility<\/li>\n<li>Competitor insights stakeholders may be interested in<\/li>\n<li>An action plan and notes section to document next&nbsp;steps<\/li>\n<\/ul>\n<p>Follow the process below to help you fill out each section with valuable insights.<\/p>\n<\/div><\/div>\n<h2><a id=\"post-192340-_m998y2u4auea\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 1. Define the scope of your AI visibility audit&nbsp;<\/div><\/div><\/h2>\n<p>Before benchmarking your <a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\">AI visibility<\/a>, start by defining exactly what you\u2019re auditing and&nbsp;where.<\/p>\n<p>This scope determines how consistent and comparable your data will be across platforms and time periods.<\/p>\n<p>Here\u2019s what to clarify:<\/p>\n<ul>\n<li><strong>AI platforms<\/strong>: Which platforms will you include in the audit? (e.g., Google AI Overviews, Gemini, ChatGPT, Perplexity, Claude, Copilot)<\/li>\n<li><strong>Entities<\/strong>: <a href=\"https:\/\/ahrefs.com\/blog\/brand-gap-analysis#:~:text=1.%20Define%20your%20branded%20entities%20and%20connect%20them%20to%20key%20topics%C2%A0\">List all the brand entities and sub-entities to analyze<\/a>, such as your company, products, authors, thought leaders, or executives.<\/li>\n<li><strong>Regions and languages<\/strong>: Define geographic or linguistic scopes, especially if your brand operates internationally.<\/li>\n<\/ul>\n<p>Listing this information upfront avoids inconsistent baselines when comparing visibility across different AI models or reporting cycles.<\/p>\n<p>For example, there\u2019s a difference between only tracking mentions of your main brand and tracking all connected sub-brands or entities as well. For Ahrefs, it could include:<\/p>\n\n<table id=\"tablepress-482\" class=\"tablepress tablepress-id-482 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Entity Type<\/th><th class=\"column-2\">Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Main brand<\/td><td class=\"column-2\">Ahrefs<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Product brands<\/td><td class=\"column-2\">Site Explorer, Brand Radar, AI Content Helper<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Proprietary features<\/td><td class=\"column-2\">Patches, Keyword Intents, AI Keyword Translator<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Proprietary metrics<\/td><td class=\"column-2\">Domain Rating, Traffic Potential<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Personal brands<\/td><td class=\"column-2\">Tim Soulo, Patrick Stox, Ryan Law, Glen Allsopp<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Sub-brands<\/td><td class=\"column-2\">Yep, Detailed SEO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-482 from cache -->\n<p>Once your scope is defined, you\u2019ll have a clear foundation for benchmarking and a repeatable structure you can use for future audits.<\/p>\n<h2><a id=\"post-192340-_qnpc0yjwppan\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 2. Benchmark your current brand visibility in AI search&nbsp;<\/div><\/div><\/h2>\n<p>The next step is to assess your current brand visibility in search.<\/p>\n<p>You can <a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/#how-to-manually-check-your-ai-visibility-for-free\">manually check your brand\u2019s search visibility for free<\/a> by:<\/p>\n<ul>\n<li>Asking similar questions as your customers on ChatGPT, Perplexity, and Google.<\/li>\n<li>Comparing whether your brand appears in the AI responses, what\u2019s cited, and how results differ.<\/li>\n<li>Checking monthly or quarterly to track visibility changes.<\/li>\n<\/ul>\n<p>However, manual checks can\u2019t scale and are easily skewed by model updates or personalized responses.<\/p>\n<p>For consistent, comparable data, you can use a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to track visibility across multiple AI platforms in one go. Enter your brand and select the region you\u2019d like to receive data&nbsp;for:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"626\" class=\"wp-image-192342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/entering-a-brand-and-country-location-in-ahrefs-b.png\" alt=\"Entering a brand and country location in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/entering-a-brand-and-country-location-in-ahrefs-b.png 1063w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/entering-a-brand-and-country-location-in-ahrefs-b-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/entering-a-brand-and-country-location-in-ahrefs-b-768x452.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\"><\/p>\n<p>Take note of how metrics like your brand\u2019s mentions, citations, impressions, and Share of Voice change across various AI search platforms:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"299\" class=\"wp-image-192343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-settings-to-show-metrics-for-a-1.png\" alt=\"Ahrefs' Brand Radar settings to show metrics for a brand's metrics, citations, impressions or AI Share of Voice across various AI search platforms.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-settings-to-show-metrics-for-a-1.png 1049w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-settings-to-show-metrics-for-a-1-680x194.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-settings-to-show-metrics-for-a-1-768x219.png 768w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\"><\/p>\n<ul>\n<li><strong>Mentions<\/strong>: The number of times your brand is mentioned in AI responses.<\/li>\n<li><strong>Citations<\/strong>: The number of times your brand\u2019s website is cited as a source in AI responses.<\/li>\n<li><strong>Impressions<\/strong>: An estimation of exposure based on how often responses containing your brand are shown in search results.<\/li>\n<li><strong>AI Share of Voice<\/strong>: How often your brand is mentioned in AI responses compared to competitors.<\/li>\n<\/ul>\n<p>You can also benchmark whether people are searching for your brand in the <strong>Search demand<\/strong> tab:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"946\" class=\"wp-image-192344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-search-demand-report-with-grap.png\" alt=\"Ahrefs' Brand Radar search demand report with graphs for search queries and search volume\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-search-demand-report-with-grap.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-search-demand-report-with-grap-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-search-demand-report-with-grap-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-search-demand-report-with-grap-1536x908.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>This graph shows how branded search interest changes over time. A rise in search volume means more people are actively seeking your brand, while growth in search query count indicates users are asking a wider range of questions about you (from brand-level queries to specific product or feature searches).<\/p>\n<p>Check out these metrics periodically to see how your brand\u2019s visibility changes over time and to report the results of your optimization efforts.<\/p>\n<h2><a id=\"post-192340-_28ey8agefv8r\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 3. Analyze branded AI responses for accuracy and sentiment&nbsp;<\/div><\/div><\/h2>\n<p>Once you\u2019ve gathered your benchmarks, it\u2019s time to go deeper. Start by looking at all of the AI responses that mention your brand in the platforms you care&nbsp;about.<\/p>\n<p>Navigate to the <strong>AI responses<\/strong> report, selecting the AI index you care most about to begin your analysis:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"559\" class=\"wp-image-192345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-ai-responses-report-allowing-s.png\" alt=\"Ahrefs' Brand Radar AI Responses report allowing selection of multiple AI search platforms\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-ai-responses-report-allowing-s.png 632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-ai-responses-report-allowing-s-481x425.png 481w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\"><\/p>\n<p>The responses will look like this in the dashboard, with bolded mentions of your&nbsp;brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1409\" height=\"602\" class=\"wp-image-192346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-an-ai-response-in-ahrefs-brand-radar.png\" alt=\"Example of an AI response in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-an-ai-response-in-ahrefs-brand-radar.png 1409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-an-ai-response-in-ahrefs-brand-radar-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-an-ai-response-in-ahrefs-brand-radar-768x328.png 768w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\"><\/p>\n<p>Try using these filters to help make the analysis easier:<\/p>\n\n<table id=\"tablepress-483\" class=\"tablepress tablepress-id-483 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Use Case<\/th><th class=\"column-2\">Filter Settings<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">See what AI says about you for branded searches<\/td><td class=\"column-2\">Query contains {your&nbsp;brand}<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">See how AI talks about your brand in general<\/td><td class=\"column-2\">Response contains {your&nbsp;brand}<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Analyze when AI uses your content as a source<\/td><td class=\"column-2\">Citation contains {your domain}<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-483 from cache -->\n<p>You can mix and match filters to deepen your analysis. Here\u2019s a <a href=\"https:\/\/ahrefs.com\/blog\/brand-radar-use-cases\/#:~:text=But%2C%20at%20the,by%20creating%20groups.\">helpful guide<\/a> with more filter combinations and tips worth trying out.<\/p>\n<p>As you go through the responses, you\u2019ll start to notice patterns about how AI mentions your&nbsp;brand.<\/p>\n<p>For example, you might notice that your brand appears in a lot of comparative searches, but your content isn\u2019t cited. This means that the AI platform sources information about your brand from competitors or third-party, neutral sites that have compared you to competitors.<\/p>\n<p>Other patterns worth paying attention to include:<\/p>\n<ul>\n<li><strong>Accuracy<\/strong>: Is your brand information in the response accurate?<\/li>\n<li><strong>Sentiment and framing<\/strong>: Is your brand presented in a positive, neutral, or negative light?<\/li>\n<li><strong>Differentiation<\/strong>: Are any unique attributes and positioning of your brand present in the response, or is it generic information?<\/li>\n<li><strong>Authority<\/strong>: Is your brand presented as the lead mention with the most authority compared to others?<\/li>\n<li><strong>Call-to-action:<\/strong> Does the response make you the recommended source to guide the user on the next step in their journey?<\/li>\n<\/ul>\n<p>If you notice incorrect, outdated, or potentially harmful information about your brand, make a list of the queries, responses, and cited sources so you can <a href=\"https:\/\/ahrefs.com\/blog\/answer-engine-optimization\/#:~:text=Fix%20incorrect%20information%20about%20your%20brand%20in%20AI%20Answers\">overcome misinformation and brand inconsistencies<\/a>.<\/p>\n<p>Repeat this process for every AI search platform you want to analyze. You may notice that different patterns emerge for each platform.<\/p>\n<h2><a id=\"post-192340-_bzegixhvtcdm\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 4. Analyze AI visibility for unbranded queries and topic associations&nbsp;<\/div><\/div><\/h2>\n<p>There are two types of analysis you can do here. The first is to search for your brand and filter out queries that do not contain your brand name. In the filter settings, set it to \u201cQuery doesn\u2019t contain {your&nbsp;brand}\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"604\" class=\"wp-image-192347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/applying-filters-to-find-unbranded-queries-earning.png\" alt=\"Applying filters to find unbranded queries earning visibility in AI search with Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/applying-filters-to-find-unbranded-queries-earning.png 1141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/applying-filters-to-find-unbranded-queries-earning-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/applying-filters-to-find-unbranded-queries-earning-768x407.png 768w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\"><\/p>\n<p>Then, analyze the <strong>Topics<\/strong> report to see what your brand is commonly associated with. You can see the exact responses about the topic that also mention your&nbsp;brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"778\" class=\"wp-image-192348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-topics-report-in-ahrefs-brand-radar.png\" alt=\"Using the Topics report in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-topics-report-in-ahrefs-brand-radar.png 989w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-topics-report-in-ahrefs-brand-radar-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-topics-report-in-ahrefs-brand-radar-768x604.png 768w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\"><\/p>\n<p>For example, Ahrefs is closely associated with SEO topics such as keyword research, backlinks, and website traffic. In most cases, if you\u2019re visible in AI responses, the core topics you want to be aligned with will be reflected here.<\/p>\n<p>But you can also follow through with the next step to help you identify topics you might be missing. Instead of doing a brand search, this time, only include the main topics you want to be found&nbsp;for:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"614\" class=\"wp-image-192349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-search-only-for-a-topic-with-no-brand-in-ah.png\" alt=\"How to search only for a topic with no brand in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-search-only-for-a-topic-with-no-brand-in-ah.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-search-only-for-a-topic-with-no-brand-in-ah-598x425.png 598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-search-only-for-a-topic-with-no-brand-in-ah-768x546.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\"><\/p>\n<p>It can help to analyze one topic at a time if there are a few you want to check out. Then use the filters to remove any results that mention your brand in the query, response, and citations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"333\" class=\"wp-image-192350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-brand-radars-filters-to-remove-quer.png\" alt=\"Using Ahrefs' Brand Radar's filters to remove queries, responses and citations that contain your brand to find unbranded topics you could optimize for\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-brand-radars-filters-to-remove-quer.png 943w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-brand-radars-filters-to-remove-quer-680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-brand-radars-filters-to-remove-quer-768x271.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\"><\/p>\n<p>Check out the <strong>Topics<\/strong> report again to find sub-themes you may want to connect to your brand. Look for gaps you\u2019d like to close, like where your brand&nbsp;is:<\/p>\n<ul>\n<li>Not mentioned, but a competitor is<\/li>\n<li>Not strongly associated with important sub-topics in AI responses<\/li>\n<li>Missing content formats AI frequently cites (like guides, videos, reviews)<\/li>\n<\/ul>\n<p>Then, you can close the gaps on your website by either publishing new pages or improving the topic coverage of existing ones.<\/p>\n<p>You can use <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">AI Content Helper<\/a> for this. It analyzes your content and helps you identify essential topics to cover on each&nbsp;page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"907\" class=\"wp-image-192351\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ai-content-helper-to-close-topic-gaps-within-1.png\" alt=\"Using AI Content Helper to close topic gaps within existing content or with new content.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ai-content-helper-to-close-topic-gaps-within-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ai-content-helper-to-close-topic-gaps-within-1-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ai-content-helper-to-close-topic-gaps-within-1-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ai-content-helper-to-close-topic-gaps-within-1-1536x871.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h2><a id=\"post-192340-_i4byworqdmuc\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 5. Find your top-cited pages in AI responses&nbsp;<\/div><\/div><\/h2>\n<p>Analyzing your brand\u2019s top-cited pages reveals which content AI systems consider most authoritative, helping you understand, replicate, and expand the signals driving your visibility in AI search.<\/p>\n<p>There are two ways to find your most popular pages that are cited in AI responses.<\/p>\n<p>The first is to use a tool like Brand Radar, which shows you the exact queries and responses you\u2019re cited for. The second is to analyze your page-level traffic from AI by using a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a> or&nbsp;GA4.<\/p>\n<h3><a id=\"post-192340-_aqpkvz2wjcx0\"><\/a>Check your top-cited pages in Ahrefs\u2019 Brand&nbsp;Radar<\/h3>\n<p>Start typing your brand in Brand Radar and select the option to add variations:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"384\" class=\"wp-image-192352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/creating-a-brand-entity-in-ahrefs-brand-radar-by.png\" alt=\"Creating a brand entity in Ahrefs' Brand Radar by adding brand variations as a group\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/creating-a-brand-entity-in-ahrefs-brand-radar-by.png 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/creating-a-brand-entity-in-ahrefs-brand-radar-by-680x362.png 680w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\"><\/p>\n<p>This will allow you to add your website as part of your brand entity:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"781\" class=\"wp-image-192353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/adding-your-brands-domain-to-track-ai-citations-i.png\" alt=\"Adding your brand's domain to track AI citations in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/adding-your-brands-domain-to-track-ai-citations-i.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/adding-your-brands-domain-to-track-ai-citations-i-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/adding-your-brands-domain-to-track-ai-citations-i-768x444.png 768w\" sizes=\"auto, (max-width: 1352px) 100vw, 1352px\"><\/p>\n<p>You can only see data about citations if you add a domain to track, so always double-check this setting if you can\u2019t see any citation data in the dashboard.<\/p>\n<p>Then, navigate to the <strong>Citations <\/strong>tab in the dashboard and check out how many citations your brand has earned across different platforms:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1324\" height=\"426\" class=\"wp-image-192354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/measuring-citations-in-various-ai-search-platforms.png\" alt=\"Measuring citations in various AI search platforms in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/measuring-citations-in-various-ai-search-platforms.png 1324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/measuring-citations-in-various-ai-search-platforms-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/measuring-citations-in-various-ai-search-platforms-768x247.png 768w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\"><\/p>\n<p>Clicking these values will take you to the responses that include citations. However, you can also check out the <strong>Cited Pages <\/strong>report if you just want to see the list of top-cited pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"848\" class=\"wp-image-192355\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report.png\" alt=\"Ahrefs' Brand Radar Cited Pages report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report.png 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report-768x457.png 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/p>\n<p>In some cases, you\u2019ll see a list of pages from your site and others that are cited in the same responses where your brand is mentioned. Use the filter to show only your domain:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"475\" class=\"wp-image-192356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-filter-in-ahrefs-brand-radar-cited-page.png\" alt=\"Using the filter in Ahrefs' Brand Radar Cited Pages report to only show your top-cited pages in AI search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-filter-in-ahrefs-brand-radar-cited-page.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-filter-in-ahrefs-brand-radar-cited-page-680x270.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-filter-in-ahrefs-brand-radar-cited-page-768x305.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/p>\n<p>You\u2019ll end up with a list of top-cited pages in descending order based on how many responses used the page as a source:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1404\" height=\"518\" class=\"wp-image-192357\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report-example.png\" alt=\"Ahrefs' Brand Radar Cited Pages report example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report-example.png 1404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report-example-680x251.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-cited-pages-report-example-768x283.png 768w\" sizes=\"auto, (max-width: 1404px) 100vw, 1404px\"><\/p>\n<h3><a id=\"post-192340-_e5vehhflljin\"><\/a>Cross-check the top pages earning AI traffic in your analytics data<\/h3>\n<p>The second method you can try is to check out your web analytics platform and analyze which pages are getting the most traffic from&nbsp;AI.<\/p>\n<p>Although you won\u2019t be able to see the exact queries and responses driving these clicks to your website, you can still get an idea of which pages actually earn clicks. Just because a page is well-cited among AI responses does not mean people will click on&nbsp;it.<\/p>\n<p>You\u2019ll need to have AI tracking in your analytics tool already set up to get this data. If you use Ahrefs\u2019 Web Analytics, this is set up for you automatically:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"597\" class=\"wp-image-192358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-web-analytics-tracking-traffic-from-ai-sea.png\" alt=\"Ahrefs' Web Analytics tracking traffic from AI search to your website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-web-analytics-tracking-traffic-from-ai-sea.png 801w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-web-analytics-tracking-traffic-from-ai-sea-570x425.png 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-web-analytics-tracking-traffic-from-ai-sea-768x572.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\"><\/p>\n<p>Look for a list of the top pages visited most from AI platforms:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"955\" class=\"wp-image-192359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-web-analytics-to-find-the-top-pages.png\" alt=\"Using Ahrefs' Web Analytics to find the top pages earning traffic from AI search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-web-analytics-to-find-the-top-pages.png 1090w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-web-analytics-to-find-the-top-pages-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-ahrefs-web-analytics-to-find-the-top-pages-768x673.png 768w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\"><\/p>\n<p>Cross-check these pages against those in Brand Radar. For each one, check the responses the page is cited&nbsp;in:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"357\" class=\"wp-image-192360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-connecting-the-ai-responses-yo.png\" alt=\"Ahrefs' Brand Radar connecting the AI responses you're pages are cited in to traffic they earn from AI search.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-connecting-the-ai-responses-yo.png 1026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-connecting-the-ai-responses-yo-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-brand-radar-connecting-the-ai-responses-yo-768x267.png 768w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\"><\/p>\n<p>This helps you spot which queries and responses drive the most clicks from AI search results to your&nbsp;site.<\/p>\n<p>Repeat the process across different AI platforms (e.g., AI Overviews, ChatGPT, Perplexity) to compare click-through patterns.<\/p>\n<h2><a id=\"post-192340-_o53e14wsbsa6\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 6. Identify your best brand mentions that enhance AI visibility&nbsp;<\/div><\/div><\/h2>\n<p>A major aspect of earning brand visibility in AI is how others talk about your brand online. You can run a full audit to <a href=\"https:\/\/ahrefs.com\/blog\/audit-brand-mentions\/\">analyze your brand mentions<\/a> everywhere people talk about&nbsp;you.<\/p>\n<p>Doing this will give you a holistic idea of the language patterns and knowledge about your brand that AI is likely to include in responses about&nbsp;you.<\/p>\n<p>If you\u2019re working agency-side or just don\u2019t have time to do the full process, try out this shortcut that will help you prioritize which online mentions to analyze first.<\/p>\n<p>Run an empty search in Brand Radar and use the filters to only include the AI responses that mention your&nbsp;brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1441\" height=\"401\" class=\"wp-image-192361\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/running-a-blank-search-in-ahrefs-brand-radar-and.png\" alt=\"Running a blank search in Ahrefs' Brand Radar and using the filters to refine the dataset to only include responses with your brand \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/running-a-blank-search-in-ahrefs-brand-radar-and.png 1441w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/running-a-blank-search-in-ahrefs-brand-radar-and-680x189.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/running-a-blank-search-in-ahrefs-brand-radar-and-768x214.png 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p>Then, check out the <strong>Cited pages<\/strong> report. You will get a list of all pages that AI cites for responses that mention your brand. For instance, Zapier and Reddit are frequently cited in responses that mention Ahrefs:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"768\" class=\"wp-image-192362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-top-cited-content-from-zapier-and-reddi.png\" alt=\"Example of top-cited content from Zapier and Reddit that is cited in AI responses featuring Ahrefs' brand\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-top-cited-content-from-zapier-and-reddi.png 1110w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-top-cited-content-from-zapier-and-reddi-614x425.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/example-of-top-cited-content-from-zapier-and-reddi-768x531.png 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\"><\/p>\n<p>You can check out the responses themselves for an idea of how your brand was mentioned.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"920\" class=\"wp-image-192363\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/analyzing-ai-search-responses-in-ahrefs-brand-rad.png\" alt=\"Analyzing AI search responses in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/analyzing-ai-search-responses-in-ahrefs-brand-rad.png 1157w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/analyzing-ai-search-responses-in-ahrefs-brand-rad-534x425.png 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/analyzing-ai-search-responses-in-ahrefs-brand-rad-768x611.png 768w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\"><\/p>\n<p>Then check out the content cited on these websites to see exactly if (and how) they mention your&nbsp;brand.<\/p>\n<p>This analysis is useful for:<\/p>\n<ul>\n<li><strong>Spotting your best web mentions<\/strong> and how they influence the way AI also talks about&nbsp;you<\/li>\n<li><strong>Identifying misinformation in AI responses<\/strong> and tracking down the exact source<\/li>\n<li><strong>Seeing what content formats are frequently cited <\/strong>in your industry (and publishing similar posts)<\/li>\n<li><strong>Partnering with websites that frequently get cited<\/strong> and often mention you favorably<\/li>\n<li><strong>Learning how people (and AI) position you<\/strong> against your competitors<\/li>\n<\/ul>\n<p>This provides a prioritized list of web mentions that significantly impact how AI describes your brand. Replicate the best ones for quick-win visibility gains while also reaching out to those that may need updating.<\/p>\n<p>Once you\u2019ve identified these influential mentions, the next step is to find gaps you can close or opportunities your competitors have yet to tap&nbsp;into.<\/p>\n<h2><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 7. Compare your visibility to competitors to close&nbsp;gaps&nbsp;<\/div><\/div><\/h2>\n<p>To benchmark your brand\u2019s AI visibility against competitors, search your brand and then add one or more competitors like&nbsp;so:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1033\" height=\"605\" class=\"wp-image-192364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/searching-your-brand-and-competitors-in-ahrefs-br.png\" alt=\"Searching your brand and competitors in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/searching-your-brand-and-competitors-in-ahrefs-br.png 1033w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/searching-your-brand-and-competitors-in-ahrefs-br-680x398.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/searching-your-brand-and-competitors-in-ahrefs-br-768x450.png 768w\" sizes=\"auto, (max-width: 1033px) 100vw, 1033px\"><\/p>\n<p>You can also try out the AI suggestions to auto-populate your top competitors in AI search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1409\" height=\"545\" class=\"wp-image-192365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-ai-suggestion-feature-to-auto-populate-y.png\" alt=\"Using the AI suggestion feature to auto-populate your top competitors in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-ai-suggestion-feature-to-auto-populate-y.png 1409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-ai-suggestion-feature-to-auto-populate-y-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/using-the-ai-suggestion-feature-to-auto-populate-y-768x297.png 768w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\"><\/p>\n<p>In the <strong>Overview <\/strong>tab, you\u2019ll be able to compare your AI visibility directly to each competitor you entered. You can see each brand\u2019s visibility metrics like mentions, impressions, citations, and AI Share of Voice for each AI search platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1425\" height=\"235\" class=\"wp-image-192366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-search-visibility-to-competitors.png\" alt=\"Comparing your AI search visibility to competitors in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-search-visibility-to-competitors.png 1425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-search-visibility-to-competitors-680x112.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-search-visibility-to-competitors-768x127.png 768w\" sizes=\"auto, (max-width: 1425px) 100vw, 1425px\"><\/p>\n<p>Hover over the platforms you care most about until you see this window pop&nbsp;up:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"404\" class=\"wp-image-192367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/compare-ai-search-responses-that-only-feature-your.png\" alt=\"Compare AI search responses that only feature your brand, feature all brands search or only feature competitor brands in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/compare-ai-search-responses-that-only-feature-your.png 1003w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/compare-ai-search-responses-that-only-feature-your-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/compare-ai-search-responses-that-only-feature-your-768x309.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\"><\/p>\n<p>Each option will take you to a pre-filtered view of the AI responses report.<\/p>\n<ul>\n<li><strong>Only brand<\/strong>: This report will show you queries and AI answers where the only brand mentioned is the one you\u2019ve selected. It is great for assessing brand-specific queries and responses.<\/li>\n<li><strong>With others<\/strong>: This report shows queries and\/or responses that contain all the brands you\u2019re comparing. It is great for assessing topics that are likely to mention you alongside competitors.<\/li>\n<li><strong>Others only<\/strong>: This report shows queries that only mention the other brands you\u2019re comparing against. It is great for finding topics that mention your competitors but not&nbsp;you.<\/li>\n<\/ul>\n<p>Check out these reports periodically for insights into which competitors might be growing their AI visibility quickly.<\/p>\n<p>If you add a topic as part of the main search, you can also hone in on any specific topics where competitors are mentioned but your brand isn\u2019t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1343\" height=\"687\" class=\"wp-image-192368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-visibility-to-a-competitors-for.png\" alt=\"Comparing your AI visibility to a competitor's for a specific topic in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-visibility-to-a-competitors-for.png 1343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-visibility-to-a-competitors-for-680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/comparing-your-ai-visibility-to-a-competitors-for-768x393.png 768w\" sizes=\"auto, (max-width: 1343px) 100vw, 1343px\"><\/p>\n<p>Pay attention to the AI Share of Voice metrics to see who has the highest visibility share in responses about that&nbsp;topic.<\/p>\n<p>It\u2019s also worth checking out the <strong>Cited domains<\/strong> and <strong>Cited pages<\/strong> reports to identify the top sources mentioning each&nbsp;brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"451\" class=\"wp-image-192369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/identify-the-top-sources-mentioning-your-brand-com.png\" alt=\"Identify the top sources mentioning your brand compared to your competitor in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/identify-the-top-sources-mentioning-your-brand-com.png 1131w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/identify-the-top-sources-mentioning-your-brand-com-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/identify-the-top-sources-mentioning-your-brand-com-768x306.png 768w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\"><\/p>\n<p>Look for websites that mention competitors more than you and see how you can increase your mentions within them,&nbsp;too.<\/p>\n<p>There are numerous possibilities here, depending on which competitive insights matter most to your stakeholders.<\/p>\n<h2><a id=\"post-192340-_4msbl4jtt56m\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 8. Turn these insights into a strategy for AI visibility&nbsp;<\/div><\/div><\/h2>\n<p>By this point, you\u2019ll have a clear picture of how your brand appears in AI search: what\u2019s working, where you\u2019re absent, and how you compare to competitors. The final step is turning those insights into action.<\/p>\n<p>Use your findings to prioritize next steps based on impact and effort:<\/p>\n<ul>\n<li><strong>Fix:<\/strong> Correct misinformation or outdated brand descriptions<\/li>\n<li><strong>Build:<\/strong> Expand content coverage for missing topics and formats that AI cites&nbsp;most<\/li>\n<li><strong>Influence:<\/strong> Strengthen relationships with authoritative sites that AI relies on for citations<\/li>\n<\/ul>\n<p>Depending on the task, you may need to collaborate with other teams to help you implement these actions. For example, if you have a PR team, they may be able to reach out to publications and correct misinformation about the brand in other people\u2019s content.<\/p>\n<p>If you need to seek approval before you can start implementing these actions, take the time to create a report for your stakeholders.<\/p>\n<p>Download our free <a href=\"https:\/\/docs.google.com\/document\/d\/1pEzJuAblfeyGfakCeQGdiLgQR9Vo0yiZkd3CBi3iSjU\/copy\">AI Visibility Audit Report Template<\/a> if you don\u2019t already have one. Replace all the pink sections and summarize your key findings in scorecards and quick snapshots of key points.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"821\" class=\"wp-image-192370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-ai-visibility-audit-report-template-for-st.png\" alt=\"Ahrefs' AI Visibility Audit report template for stakeholders, featuring a brand visibility scorecard \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-ai-visibility-audit-report-template-for-st.png 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-ai-visibility-audit-report-template-for-st-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-ai-visibility-audit-report-template-for-st-768x651.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"><\/p>\n<p>Finally, turn your audit into an ongoing cycle, ideally monthly if you have the bandwidth. Otherwise, quarterly will&nbsp;do.<\/p>\n<p>With AI search platforms changing as quickly as they are, and competitors scrambling to win the largest share of voice, it\u2019s worth checking your visibility frequently.<\/p>\n<p>Record the same metrics as you did in step two so you can see how your visibility shifts over&nbsp;time.<\/p>\n<h2><a id=\"post-192340-_kv3ffenhh1vc\"><\/a>Final thoughts<\/h2>\n<p>An AI visibility audit tracks how your brand is presented in AI search over time. It measures the volume of responses that mention your brand name or cite your website as a source. However, it also assesses qualitative signals like how your brand is represented.<\/p>\n<p>To improve your visibility in AI search, check out the following guides:<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/brand-mentions\/\">How to Monitor and Win Brand Mentions in AI Answers<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/answer-engine-optimization\/\">Answer Engine Optimization: How to Win in AI-Powered Search<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-search-checklist\/\">The Ultimate 82-Point Checklist for SEO &amp; AI Visibility<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here\u2019s a step-by-step process for how you audit your brand\u2019s AI visibility today. Before benchmarking your AI visibility, start by<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,335],"tags":[],"coauthors":[458],"class_list":["post-192340","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Visibility Audit: How to Measure Your Brand\u2019s Presence in AI Search<\/title>\n<meta name=\"description\" content=\"Learn how to run an AI visibility audit to track your brand\u2019s mentions, citations, and share of voice across Google\u2019s AI 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