{"id":191592,"date":"2025-09-27T00:22:15","date_gmt":"2025-09-27T05:22:15","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=191592"},"modified":"2025-09-27T00:22:20","modified_gmt":"2025-09-27T05:22:20","slug":"brand-mentions","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/brand-mentions\/","title":{"rendered":"How to Monitor and Win Brand Mentions in AI Answers"},"content":{"rendered":"\n<div class=\"intro-txt\">Brand mentions happen when people talk about your company online without necessarily linking to your website.<\/div>\n\n\n\n<p>They\u2019ve always happened on social media, forums, news sites, and blogs. But now they\u2019re happening in AI responses\u2014and these mentions influence how millions of people discover and perceive your&nbsp;brand.<\/p>\n\n\n\n<p>Welcome to the new era of brand mention monitoring.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why it matters when AI mentions your brand\" data-section=\"why-it-matters\">\n<h2><a id=\"post-191592-_nlgjepjvwsab\"><\/a>Why it matters when AI mentions your&nbsp;brand<\/h2>\n<\/div><\/div>\n\n\n\n<p>Right now, traffic from AI assistants makes up only a very small share of overall website visits\u2014<a href=\"https:\/\/chatgpt-vs-google.com\/\">ChatGPT, the most popular one, accounts for just 0.21%<\/a>. Still, there are at least three good reasons why this small number matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_i8vstwrhayi9\"><\/a>AI recommendations reach millions<\/h3>\n\n\n\n<p>People turn to AI to solve problems and to decide what to buy. If that AI recommends a competitor, you risk losing customers.<\/p>\n\n\n\n<p>In July 2025, ChatGPT had more than 700 million weekly users around the world. If we focus just on users looking for how-to advice or products to buy, <a href=\"https:\/\/openai.com\/index\/how-people-are-using-chatgpt\/\">as stated by their usage report<\/a>, that means brand recommendations could show up in conversations with at least 74.2 million people every&nbsp;week.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"864\" class=\"wp-image-191593\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-treemap-chart-detailing-the-percentage-breakdow.jpg\" alt=\" A treemap chart detailing the percentage breakdown of how people use AI assistants. The largest categories are &quot;Practical Guidance&quot; at 28.3%, &quot;Writing&quot; at 28.1%, and &quot;Seeking Information&quot; at 21.3%.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-treemap-chart-detailing-the-percentage-breakdow.jpg 1742w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-treemap-chart-detailing-the-percentage-breakdow-680x337.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-treemap-chart-detailing-the-percentage-breakdow-768x381.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-treemap-chart-detailing-the-percentage-breakdow-1536x762.jpg 1536w\" sizes=\"auto, (max-width: 1742px) 100vw, 1742px\"><\/p>\n\n\n\n<p>A brand mention doesn\u2019t always mean someone asked directly for a specific brand or product recommendation. Brands can come up naturally, even when people are just asking for how-to advice.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"1924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-online-guide-on-how-to-do-keyw.jpg\" alt=\"A screenshot of an online guide on &quot;how to do keyword research.&quot; The third step, &quot;Use keyword research tools,&quot; is highlighted and lists examples such as Ahrefs Keywords Explorer, SEMRush, and Google Keyword Planner.\" class=\"wp-image-191594\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-online-guide-on-how-to-do-keyw.jpg 1484w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-online-guide-on-how-to-do-keyw-328x425.jpg 328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-online-guide-on-how-to-do-keyw-768x996.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-online-guide-on-how-to-do-keyw-1185x1536.jpg 1185w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_6ehg0osb1f4h\"><\/a>Nearly half of people trust AI recommendations<\/h3>\n\n\n\n<p>A study by the <a href=\"https:\/\/mbs.edu\/-\/media\/PDF\/Research\/Trust_in_AI_Report.pdf?rev=0ee82285b2b0439bba524dbddc58214a\">University of Melbourne<\/a> has shown that nearly half of people trust AI. That half may be convinced by how the expert and tailored AI recommendations feel. Just share your requirements in a prompt, and the AI can scan dozens of sites to find the best option.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1630\" height=\"1454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-an-ais-answer-to-a-detailed.jpg\" alt=\"A screenshot showing an AI's answer to a detailed query for a family SUV. The response includes a list of recommended vehicles like the Toyota Highlander Hybrid, along with images and links to car review websites.\" class=\"wp-image-191595\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-an-ais-answer-to-a-detailed.jpg 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-an-ais-answer-to-a-detailed-476x425.jpg 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-an-ais-answer-to-a-detailed-768x685.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-an-ais-answer-to-a-detailed-1536x1370.jpg 1536w\" sizes=\"auto, (max-width: 1630px) 100vw, 1630px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_p911x8u0z88f\"><\/a>AI mentions stick around<\/h3>\n\n\n\n<p>Unlike social posts that fade quickly from feeds, brand mentions on the open web can have long-lasting effects. Your old content can stay indexed and searchable for&nbsp;years.<\/p>\n\n\n\n<p>What\u2019s different with AI is that these mentions don\u2019t just live quietly online\u2014they can shape how AI tools talk about your brand. That\u2019s because models pull from both historical training data and fresh web searches. So a single mention today could keep resurfacing in answers months or even years from&nbsp;now.<\/p>\n\n\n\n<p>For example, Perplexity has consistently highlighted Ahrefs as the top SEO software for more than two months straight, showing how repeated mentions can reinforce a brand\u2019s position inside AI-generated responses.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis.jpg\" alt=\" A screenshot from the Ahrefs Brand Radar tool displaying an AI response from June 2025 to the query &quot;what is the best seo software,&quot; where Ahrefs is listed as the number one recommendation.\" class=\"wp-image-191596\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis-646x425.jpg 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis-768x505.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis-1536x1010.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis.png\" alt=\" A screenshot from the Ahrefs Brand Radar tool displaying an AI response from August 2025 to the query &quot;what is the best software for SEO,&quot; where Ahrefs is highlighted within the bulleted list of recommendations.\" class=\"wp-image-191597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-brand-radar-tool-dis-1536x839.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Monitoring brand mentions in AI is different\" data-section=\"monitoring-ai-is-different\">\n<h2><a id=\"post-191592-_co24eqanywcu\"><\/a>Monitoring brand mentions in AI is different<\/h2>\n<\/div><\/div>\n\n\n\n<p>If you\u2019re thinking, \u201cgreat, another thing for our social media manager to track,\u201d stop right there. AI brand mention monitoring is fundamentally different from the social media monitoring you already know, and it may even belong on someone else\u2019s plate.<\/p>\n\n\n\n<p>Social media mentions are fleeting and unpredictable\u2014they can spike overnight and then fade just as quickly. By contrast, AI mentions are more stable. If ChatGPT highlights a competitor instead of you, it\u2019s not about a passing trend; it reflects the deeper, long-term signals AI has learned from authoritative content over&nbsp;time.<\/p>\n\n\n\n<p>And unlike social media, this is not something you can <em>reply<\/em> to directly.<\/p>\n\n\n\n<p>That\u2019s why monitoring AI is more about strategy than \u201cfirefighting\u201d. You\u2019re tracking visibility trends, spotting positioning gaps, and deciding what content to create next.<\/p>\n\n\n\n<p>And since AI systems update on their own schedules\u2014in case of AI assistants in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 Brand Radar<\/a>, on a monthly basis\u2014your monitoring should follow those cycles, making AI mention tracking more like competitive research than customer service.<\/p>\n\n\n\n<p>To sum&nbsp;up:<\/p>\n\n\n\n<table id=\"tablepress-470\" class=\"tablepress tablepress-id-470 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Aspect<\/th><th class=\"column-2\">Traditional brand monitoring (social media\/forums)<\/th><th class=\"column-3\">AI brand mention monitoring<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Owner<\/td><td class=\"column-2\">Social media managers, community managers<\/td><td class=\"column-3\">Content marketing, brand marketing, or SEO&nbsp;teams<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Frequency<\/td><td class=\"column-2\">24\/7 monitoring with real-time alerts<\/td><td class=\"column-3\">Weekly visibility checks, monthly strategic reviews<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Purpose<\/td><td class=\"column-2\">Crisis prevention, customer service, engagement<\/td><td class=\"column-3\">Market positioning, content strategy, competitive intelligence<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Response<\/td><td class=\"column-2\">Direct replies, immediate damage control<\/td><td class=\"column-3\">Strategic content creation, PR, influencer marketing<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mindset<\/td><td class=\"column-2\">Reactive firefighting<\/td><td class=\"column-3\">Proactive market research<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-470 from cache -->\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to monitor and understand AI brand mentions\" data-section=\"how-to-monitor\">\n<h2><a id=\"post-191592-_fb71vz1bbabm\"><\/a>How to monitor and understand AI brand mentions<\/h2>\n<\/div><\/div>\n\n\n\n<p>Since AI mentions are invisible to most typical monitoring tools, you need specialized tracking. Look for tools like <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 Brand Radar<\/a> with a large index of prompts and answers from different AI indexes, giving you broad visibility into how AI assistants understand and discuss your&nbsp;brand.<\/p>\n\n\n\n<p>In the case of Brand Radar, that\u2019s over 150M prompts in six AI indexes: AI Overviews, AI mode, ChatGPT, Perplexity, Copilot, and Gemini. Here\u2019s how you can navigate that&nbsp;data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_dvlcnxh0rx0n\"><\/a>Track the growth of brand mentions<\/h3>\n\n\n\n<p>You can track how your brand\u2019s presence in AI changes over time, which makes it easier to see whether your marketing efforts are paying off.<\/p>\n\n\n\n<p>It\u2019s like measuring brand awareness, but within the AI space. You\u2019ll notice spikes after a big campaign or product launch, and you\u2019ll also be able to catch sudden drops that could point to an issue that needs attention.<\/p>\n\n\n\n<p>In Brand Radar, simply enter your brand name along with any common variations, and you\u2019ll know the number of mentions and their change in time right&nbsp;away.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-line-graph-from-ahrefs-brand-rad.png\" alt=\"A screenshot of a line graph from Ahrefs Brand Radar, tracking the AI mentions for the brand &quot;ahrefs.&quot; The graph shows consistent growth, reaching over 12,000 mentions by September 2025.\" class=\"wp-image-191598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-line-graph-from-ahrefs-brand-rad.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-line-graph-from-ahrefs-brand-rad-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-line-graph-from-ahrefs-brand-rad-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-line-graph-from-ahrefs-brand-rad-1536x926.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_1jl7a5gxv1v\"><\/a>See what topics AI tools associate with your&nbsp;brand<\/h3>\n\n\n\n<p>You can see which problems or topics naturally prompt AI systems to mention your brand. For example, your company might come up often in conversations about \u201csustainable packaging,\u201d but be missing from discussions about \u201cbudget-friendly alternatives\u201d where you\u2019d want to appear. Insights like these show you where to focus your content strategy.<\/p>\n\n\n\n<p>To get this data, open the Topics report on the right-hand side.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-topics-report-in-the-ahrefs.png\" alt=\"A screenshot of the &quot;Topics&quot; report in the Ahrefs Brand Radar tool. The report lists topics like &quot;keyword research&quot; and &quot;backlink checker&quot; and shows the number of AI responses associated with each.\" class=\"wp-image-191599\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-topics-report-in-the-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-topics-report-in-the-ahrefs-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-topics-report-in-the-ahrefs-768x321.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-topics-report-in-the-ahrefs-1536x642.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_pmqgryqzhfi7\"><\/a>See how closely AI connects your brand to a topic or product category<\/h3>\n\n\n\n<p>If your brand spans multiple product categories, it\u2019s important to track how often AI mentions you in each&nbsp;one.<\/p>\n\n\n\n<p>For example, the Subaru car brand wants to be top-of-mind when it comes to SUVs <em>and <\/em>crossovers. If we put these categories next to their brand name in Brand Radar and add some competitors, we\u2019ll see that they are slightly more often mentioned as the crossover brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"993\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard.png\" alt=\" A screenshot of the Ahrefs Brand Radar dashboard that analyzes the AI visibility of the Subaru brand within the SUV market, showing its 3.0% AI Share of Voice compared to competitors like Toyota and Ford.\" class=\"wp-image-191600\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-1536x745.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-1.png\" alt=\" A screenshot of the Ahrefs Brand Radar dashboard analyzing the AI visibility of the Subaru brand within the crossover market, showing a stronger AI Share of Voice of 4.2%.\" class=\"wp-image-191601\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-1-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-1-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-1-1536x732.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And right below the bar charts, we can see a graph showing how their AI visibility changed in time compared to competitors:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"643\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-multi-colored-line-graph-that-compares-the-ai-vi.jpg\" alt=\"A multi-colored line graph that compares the AI visibility share of voice for several car brands, including Toyota, Ford, and Subaru, over the course of a year.\" class=\"wp-image-191602\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-multi-colored-line-graph-that-compares-the-ai-vi.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-multi-colored-line-graph-that-compares-the-ai-vi-680x213.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-multi-colored-line-graph-that-compares-the-ai-vi-768x241.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-multi-colored-line-graph-that-compares-the-ai-vi-1536x482.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_6bl77u397t6d\"><\/a>Find out what AI says about your brand (and step in when needed)<\/h3>\n\n\n\n<p>You can fact-check how AI describes your brand and catch mistakes before they spread.<\/p>\n\n\n\n<p>Sometimes AI gets simple details wrong, like your founding date, main products, or even your prices, while still citing your pricing page. Here\u2019s a fresh example of AI citing the wrong prices.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-191603\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-that-disp.png\" alt=\"A screenshot of an AI-generated response that displays a table with incorrect pricing information for an Ahrefs subscription.\" class=\"wp-image-191603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-that-disp.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-that-disp-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-that-disp-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-that-disp-1536x850.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Here\u2019s a fresh example of AI citing the wrong prices.<\/figcaption><\/figure>\n\n\n\n<p>By spotting these errors, you get clear problems to work on, whether that means reaching out to the AI companies directly or creating content that sets the record straight.<\/p>\n\n\n\n<p>In the AI responses report, enter your brand in the filters like&nbsp;so:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-the-filter-feature.png\" alt=\"A screenshot showing how to use the filter feature in Ahrefs Brand Radar to find AI responses from ChatGPT that specifically contain the brand name &quot;ahrefs.&quot;\" class=\"wp-image-191604\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-the-filter-feature.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-the-filter-feature-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-the-filter-feature-768x332.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-the-filter-feature-1536x665.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_q32hdw6k29y7\"><\/a>Measure and track your AI share of&nbsp;voice<\/h3>\n\n\n\n<p>Think of this as your slice of the AI conversation pie. You can see what percentage of AI mentions in your industry actually go to you versus your competitors. It\u2019s especially useful for tracking progress over time\u2014are you gaining ground or losing it?<\/p>\n\n\n\n<p>Enter your brand and your competitors. Your overall AI share of voice is the number at the&nbsp;top.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-d.jpg\" alt=\"A screenshot of the Ahrefs Brand Radar dashboard displaying Nissan's 14.8% AI Share of Voice against its competitors. Bar charts provide a detailed breakdown of its performance on different AI platforms.\" class=\"wp-image-191605\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-d.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-d-680x324.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-d-768x366.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-d-1536x732.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Below, you\u2019ll get your share of voice in each of the six AI indexes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-that-tracks-the-ai-share-of-voice-tre.jpg\" alt=\"A line graph that tracks the AI Share of Voice trend for major car brands like Toyota, Honda, and Nissan over a one-year period, with Toyota consistently holding the largest share.\" class=\"wp-image-191606\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-that-tracks-the-ai-share-of-voice-tre.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-that-tracks-the-ai-share-of-voice-tre-680x205.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-that-tracks-the-ai-share-of-voice-tre-768x232.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-that-tracks-the-ai-share-of-voice-tre-1536x464.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_cghf6uucfd97\"><\/a>Compare your AI visibility against competitors in specific topics<\/h3>\n\n\n\n<p>This goes deeper than the overall share of voice. You might find that your brand dominates AI mentions for \u201centerprise solutions\u201d but barely shows up for \u201csmall business tools\u201d, while a competitor has the opposite pattern.<\/p>\n\n\n\n<p>Knowing your topic-specific strengths and gaps helps you refine your content strategy. For topics where you need to double down, you can secure more mentions on third-party sites (like product reviews) or create more of your own content (like how-to guides), or revise your own product marketing materials.<\/p>\n\n\n\n<p>For example, when Monday.com launched its CRM feature, it was stepping into a bigger market with new competitors. Until then, the brand was mostly recognized for project management. Tracking their AI visibility showed how well they were breaking into this new&nbsp;space.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your brand and competitors.<\/li>\n\n\n\n<li>Go to the Topics report.<\/li>\n\n\n\n<li>Enter the topic in the Filter window.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-mailchimp-brand-overview-in-a.png\" alt=\" A screenshot of the Mailchimp brand overview in Ahrefs Brand Radar. An arrow points to the &quot;Others only&quot; metric, which is used to find instances where competitors are mentioned without Mailchimp.\" class=\"wp-image-191607\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-mailchimp-brand-overview-in-a.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-mailchimp-brand-overview-in-a-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-mailchimp-brand-overview-in-a-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-mailchimp-brand-overview-in-a-1536x655.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_p49cre5mm1xb\"><\/a>Identify brand mention gaps where competitors get mentioned, but you&nbsp;don\u2019t<\/h3>\n\n\n\n<p>For example, AI might regularly recommend your competitors for \u201cintegration with Slack\u201d or \u201cGDPR compliance,\u201d while your brand never appears, even though you offer those features too. These gaps are immediate opportunities to create new content, optimize existing pages, or adjust your messaging so your brand gets included in those AI conversations.<\/p>\n\n\n\n<p>Here\u2019s how to spot pages that talk about your competitors but don\u2019t mention you\u2014perfect opportunities to pitch your solution.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your brand and competitors.<\/li>\n\n\n\n<li>Hover on your brand in the mentions graph section and click on \u201cOthers only\u201d.<\/li>\n\n\n\n<li>Go to the Cited pages report.<\/li>\n\n\n\n<li>Repeat for each AI&nbsp;index.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-cited-pages-report-in-ahrefs.png\" alt=\"A screenshot of the &quot;Cited pages&quot; report in Ahrefs Brand Radar, which has been filtered to display a list of webpages that mention competitors but do not include the user's brand, Mailchimp.\" class=\"wp-image-191608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-cited-pages-report-in-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-cited-pages-report-in-ahrefs-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-cited-pages-report-in-ahrefs-768x474.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-cited-pages-report-in-ahrefs-1536x948.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1122\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-2.png\" alt=\"A screenshot of the Ahrefs Brand Radar dashboard, which compares Tesla to its competitors using key metrics like AI Share of Voice and Search Demand, and includes a graph illustrating search volume trends over time.\" class=\"wp-image-191609\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-2.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-2-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-2-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-brand-radar-dashboard-2-1536x842.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p><a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> also tracks your search demand and web visibility.<\/p>\n<p>It taps into one of the largest keyword databases in the industry (28.7B keywords) and uses a bot that crawls the web more frequently than any other marketing tool (learn more about <a href=\"https:\/\/ahrefs.com\/big-data\">Ahrefs\u2019 data<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1205\" class=\"wp-image-191610\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-chat.jpg\" alt=\"A side-by-side comparison of two different AI chat interfaces responding to the query &quot;best free seo tools.&quot; Both AI assistants include Ahrefs' free tools in their recommendations.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-chat.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-chat-680x400.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-chat-768x452.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-chat-1536x904.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Search demand and web visibility tell&nbsp;you:<\/p>\n<ul>\n<li>How often people search for your&nbsp;brand.<\/li>\n<li>How many search queries include your brand\u2014and whether that number is growing.<\/li>\n<li>How many pages mention your brand, and how much visibility those pages&nbsp;get.<\/li>\n<\/ul>\n<p>By the way, your search performance and web mentions directly shape how AI systems understand and represent your brand. Strong search demand and brand mentions usually lead to better AI visibility as well. That means you can approach AI brand building from multiple angles\u2014improving search rankings, earning credible mentions, and seeing both drive stronger AI representation of your&nbsp;brand.<\/p>\n<\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/brand-radar-use-cases\/\">10 Ways to Use Ahrefs\u2019 Brand Radar to Grow AI Visibility<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_z0bzm4cf41hb\"><\/a>Manual AI monitoring (free but limited)<\/h3>\n\n\n\n<p>If you\u2019re not ready for professional tools, start with manual checks. Spend some time each month asking different AI assistants questions related to your industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhat are the best [your product category] tools?\u201d<\/li>\n\n\n\n<li>\u201cHow do I choose between [your brand] and [competitor]?\u201d<\/li>\n\n\n\n<li>\u201cWhat should I know about [your industry] solutions?\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"827\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-linkedin-post-by-a-marketing-st.jpg\" alt=\" A screenshot of a LinkedIn post by a marketing strategist from Common Room, where he explains the &quot;Answer Engine Optimization&quot; process his team used to improve the brand's visibility in LLMs.\" class=\"wp-image-191611\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-linkedin-post-by-a-marketing-st.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-linkedin-post-by-a-marketing-st-680x275.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-linkedin-post-by-a-marketing-st-768x310.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-linkedin-post-by-a-marketing-st-1536x620.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>It\u2019s a good idea to ask the same question a few times and see if you\u2019re featured each time (take the average number, if&nbsp;not).<\/p>\n\n\n\n<p>As you can imagine, this process is time-consuming, and you\u2019ll still miss most AI mentions happening across thousands of daily conversations. But it can give you a basic sense of how AI currently represents your&nbsp;brand.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4 key strategies to influence and increase AI brand mentions\" data-section=\"four-strategies\">\n<h2><a id=\"post-191592-_ot0hp5m3duus\"><\/a>4 key strategies to influence and increase AI brand mentions<\/h2>\n<\/div><\/div>\n\n\n\n<p>Here\u2019s a timeless truth: the best way to get people talking about you is to create something they can\u2019t ignore. When you deliver a great product, offer standout service, or create an experience people love, word spreads naturally. That buzz shows up in reviews, social posts, and articles.<\/p>\n\n\n\n<p>All that momentum influences search engines, too. Google tends to reward brands that are mentioned often, trusted widely, and seen as relevant. And by extension, large language models like ChatGPT lean on those same signals.<\/p>\n\n\n\n<p>The most popular LLMs use a process called retrieval-augmented generation (RAG), which pulls in information from the web through search engines. If Google already considers your brand trustworthy and worth ranking, there\u2019s a much higher chance those same pages will be surfaced by AI systems.<\/p>\n\n\n\n<p>And while building a great product or service is the foundation, there are a few extra steps you can take to get your brand noticed even&nbsp;more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_766s6yuppedq\"><\/a>1. Create comprehensive brand information: vs pages, faq,&nbsp;etc.<\/h3>\n\n\n\n<p>AI assistants need clear, detailed information about who you are, what you do, and why you\u2019re different. Ensure your website clearly explains your value proposition, use cases, and competitive advantages.<\/p>\n\n\n\n<p>Here\u2019s how Common Room did&nbsp;it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cleaned up outdated high-authority content, e.g., removed or redirected old pages that still influence LLMs.<\/li>\n\n\n\n<li>Aligned external signals, e.g., made sure third-party sites and channels reflect their new positioning.<\/li>\n\n\n\n<li>Removed irrelevant G2\/LinkedIn categories and reorganized YouTube videos.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"1906\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-site-explorer-tool-th.jpg\" alt=\"A screenshot from the Ahrefs Site Explorer tool that displays the AI citation metrics for Venmo's help center, showing a high number of mentions in Google's AI Overview.\" class=\"wp-image-191612\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-site-explorer-tool-th.jpg 705w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-site-explorer-tool-th-157x425.jpg 157w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-the-ahrefs-site-explorer-tool-th-568x1536.jpg 568w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\"><\/figure>\n\n\n\n<p>A good idea is to answer questions about your brand quite literally. You can create dedicated FAQ pages in your knowledge base, like&nbsp;Venmo:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-comparing.png\" alt=\"A screenshot of an AI-generated response comparing Moosend and Mailchimp. The AI suggests Moosend as a better alternative and provides a link to a comparison page on Moosend's website.\" class=\"wp-image-191613\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-comparing.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-comparing-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-comparing-768x273.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ai-generated-response-comparing-1536x546.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And to have a say in product comparisons, you can do with the good old \u201cvs\u201d landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1002\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-the-top-10-ex.png\" alt=\" A screenshot of a report that lists the top 10 external websites, including Zapier and Reddit, that are most frequently cited by AI when mentioning the Ahrefs brand.\" class=\"wp-image-191614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-the-top-10-ex.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-the-top-10-ex-680x333.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-the-top-10-ex-768x376.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-the-top-10-ex-1536x752.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_7sqruwg10za0\"><\/a>2. Get featured on other&nbsp;sites<\/h3>\n\n\n\n<p>Whenever I check the top sources of mentions for a brand, most of them come from other websites. LLMs scan across these sites, looking for patterns and building confidence. So if multiple sites\u2014especially more popular sites\u2014agree that a brand is a good solution, the AI is likely to echo that same stance in its answers.<\/p>\n\n\n\n<p>To illustrate, none of our own pages appeared in the top 10 sources cited for our&nbsp;brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"681\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1.png\" alt=\"A screenshot of an Ahrefs report listing the top third-party web pages that mention the brand &quot;Ahrefs&quot; in AI responses. The list includes pages from zapier.com, https:\/\/www.google.com\/search?q=google.com, and reddit.com.\" class=\"wp-image-191615\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1-680x226.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1-768x255.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1-1536x511.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Industry rankings, \u201cbest of\u201d lists, reviews, PR coverage, customer feedback, case studies, and influencer partnerships can all increase the chances of AI mentioning your brand. Here are two ways to prioritize the opportunities with the highest impact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run a mention gap analysis in Brand Radar, as I described above.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a> to evaluate a site before pitching. Check its number of AI citations and review its Domain Rating (a measure of site authority).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-that-evalu.png\" alt=\" A screenshot from Ahrefs Site Explorer that evaluates the authority of a webpage. It highlights the page's high number of AI citations and a strong Domain Rating of 86.\" class=\"wp-image-191616\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-that-evalu.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-that-evalu-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-that-evalu-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-that-evalu-1536x671.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pr-pitching-opportunities-chatgpt\/\">The 50 Best PR Pitching Opportunities in ChatGPT<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_mfzay97v46ji\"><\/a>3. Offer solutions via free tools and how-to guides<\/h3>\n\n\n\n<p>While analyzing Ahrefs\u2019 AI visibility, I noticed a pattern: most mentions of our brand coming from our own content were tied to free tools and how-to guides. If you\u2019re a tech company, especially SaaS, this approach could work for you too. It\u2019s like in that earlier ChatGPT screenshot\u2014when a tool is directly part of the solution to a problem, AI is likely to mention it.<\/p>\n\n\n\n<p>Here are some of our free tools mentioned in AI Overviews:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-ahrefs-own-we.png\" alt=\"A screenshot of a report that lists Ahrefs' own webpages, primarily free tools like a keyword rank checker and website authority checker, that are frequently mentioned in AI responses.\" class=\"wp-image-191617\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-ahrefs-own-we.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-ahrefs-own-we-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-ahrefs-own-we-768x430.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-that-lists-ahrefs-own-we-1536x860.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>As for the how-to content, like how to do keyword research or check your competitor traffic, these appeared on 20 to 28 of the top 50 pages in AI Mode, AI Overviews, and Copilot in our&nbsp;case.<\/p>\n\n\n\n<p>So, how do you find proven ideas for free tools and how-tos?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a> to find relevant topics with strong search demand (<a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">here\u2019s how<\/a>).<\/li>\n\n\n\n<li>Analyze your competitors\u2019 content in Site Explorer to see which topics bring both traffic and AI visibility.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"827\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-a.png\" alt=\"A screenshot from Ahrefs Site Explorer analyzing an Adobe webpage. The analysis shows that the page receives a high volume of both organic traffic and AI citations.\" class=\"wp-image-191618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-a.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-a-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-a-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-a-1536x620.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p>Don\u2019t feel like you need to chase only the biggest topics with massive search demand. Not every niche has thousands of buyers waiting. If you see clear signs that your audience would truly benefit from a specific topic, it\u2019s worth covering.<\/p>\n<p>One unique thing about AI search is that people often use long, detailed prompts. These prompts are broken into numerous <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail queries<\/a> in a process called <a href=\"https:\/\/dantaylor.online\/blog\/how-do-we-adapt-to-query-fan-out\/\">query fan-out<\/a>. That means you can show up in front of the right people with very specific, targeted content.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191592-_4b7tpyvsf0bx\"><\/a>4. Increase presence on YouTube, Reddit and&nbsp;Quora<\/h3>\n\n\n\n<p>This is a snapshot from Brand Radar showing the top-cited domains in all of the six AI indexes it tracks. YouTube, Reddit and Quora are in the top 5. It\u2019s clear that AI strongly favors platforms built around user-generated content.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-table-listing-the-top-fiv.png\" alt=\"A screenshot of a report table listing the top five most cited domains in AI responses, with YouTube, Wikipedia, and Reddit occupying the top three spots.\" class=\"wp-image-191619\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-table-listing-the-top-fiv.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-table-listing-the-top-fiv-680x173.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-table-listing-the-top-fiv-768x195.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-report-table-listing-the-top-fiv-1536x390.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>When we zoom in, we can find that these numbers vary based on the AI system. You\u2019ll get high numbers across the board for YouTube and Reddit, whereas Quora will have a strong presence in Google\u2019s AI Overviews, and far less in other platforms (compared to other AI assistants).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t.png\" alt=\"A screenshot from Ahrefs Site Explorer analyzing the AI citation profile for Quora.com. It shows that Quora is heavily cited by Google's AI Overview but not by other AI assistants like Perplexity.\" class=\"wp-image-191620\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t.png 1104w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t-768x673.png 768w\" sizes=\"auto, (max-width: 1104px) 100vw, 1104px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t-1.png\" alt=\"A screenshot from Ahrefs Site Explorer analyzing the AI citation profile for Reddit.com, demonstrating its strong presence and high number of mentions across all major AI assistants.\" class=\"wp-image-191621\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t-1.png 1230w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t-1-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-from-ahrefs-site-explorer-analyzing-t-1-768x604.png 768w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\"><\/figure>\n\n\n\n<p>To save you hours of manually browsing these platforms for topics and threads, you can use a mention gap analysis to find places to increase your presence in one&nbsp;go.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your brand and competitors.<\/li>\n\n\n\n<li>Hover on your brand in the mentions graph section and click on \u201cOthers only\u201d.<\/li>\n\n\n\n<li>Go to the Cited pages report.<\/li>\n\n\n\n<li>Set additional filters for each platform, like in the screenshot below.<\/li>\n\n\n\n<li>Repeat for each AI&nbsp;index.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1101\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-configure-advanced-fil.png\" alt=\"A screenshot showing how to configure advanced filters in Ahrefs Brand Radar to find mentions of competitors specifically on YouTube, Reddit, and Quora.\" class=\"wp-image-191622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-configure-advanced-fil.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-configure-advanced-fil-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-configure-advanced-fil-768x413.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-configure-advanced-fil-1536x826.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Additionally, for all three platforms, you can look for topics where they already rank in AI Overviews and make better content, or join the conversation; they don\u2019t necessarily need to mention your competitors as long as they are relevant to your business.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Site Explorer and enter youtube.com, reddit.com, or quora.com as the target.<\/li>\n\n\n\n<li>Set SERP features filter to \u201cCurrent include target in AI Overviews\u201d.<\/li>\n\n\n\n<li>Set the keyword filter to \u201cContain [your topics]\u201d.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-tutorial-illustrating-how-to-use-ahre.jpeg\" alt=\"A screenshot tutorial illustrating how to use Ahrefs Site Explorer to find keywords on YouTube that trigger an AI Overview in search results for a specific topic like &quot;digital marketing.&quot;\" class=\"wp-image-191623\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-tutorial-illustrating-how-to-use-ahre.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-tutorial-illustrating-how-to-use-ahre-657x425.jpeg 657w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-tutorial-illustrating-how-to-use-ahre-768x497.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-tutorial-illustrating-how-to-use-ahre-1536x993.jpeg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Traditional brand mention tracking is still important\" data-section=\"traditional-tracking\">\n<h2><a id=\"post-191592-_lrmsuw8c2atd\"><\/a>Traditional brand mention tracking is still important<\/h2>\n<\/div><\/div>\n\n\n\n<p>Before we wrap this up, I want to make sure one thing is clear: \u201ctraditional\u201d brand mention monitoring is still critical. At the very least, set up Google Alerts for your brand name and regularly check your social media platforms for mention notifications.<\/p>\n\n\n\n<p>And if your audience is strong on social media, you probably won\u2019t regret investing in a tool like Mention or Brand24. The premium features can really come in&nbsp;handy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time social media monitoring<\/strong>. Automatically scans all major platforms 24\/7 instead of manual daily checks.<\/li>\n\n\n\n<li><strong>Sentiment analysis across platforms<\/strong>. AI automatically sorts mentions as positive, negative, or neutral, so you can quickly prioritize urgent responses over celebratory posts.<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong>. Spots users with high follower counts and engagement when they mention your brand. Helps you prioritize responses.<\/li>\n\n\n\n<li><strong>Crisis detection<\/strong>. Sends immediate notifications when mention volume spikes or negative sentiment crosses thresholds.<\/li>\n\n\n\n<li><strong>Reporting features<\/strong>. Makes it easier to show what\u2019s happening to your boss, client or your&nbsp;team.<\/li>\n<\/ul>\n\n\n\n<p>By the way, if you\u2019re an Ahrefs user, you can set up advanced mention tracking with the <a href=\"https:\/\/ahrefs.com\/alerts\">Alerts<\/a> tool. For example, an alert for web mentions that include your competitors but not you, and at the same time come from a site with authority and considerable organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-alert-creation-tool-th.png\" alt=\"A screenshot of the Ahrefs alert creation tool. The alert is being configured to send a notification when new web content from a high-authority site mentions competitors like Aweber and Mailchimp but excludes the user's brand.\" class=\"wp-image-191624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-alert-creation-tool-th.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-alert-creation-tool-th-426x425.png 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-alert-creation-tool-th-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-alert-creation-tool-th-120x120.png 120w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-191592-_691zgeft1yql\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>What I\u2019ve covered here is one piece of the broader AI visibility puzzle. If you want to go further, these two guides make a great next step. They show you how to move beyond brand mentions to actual content citations, boost your chances of being referenced by LLMs, and connect it all back to traditional SEO strategies.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\">The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/llm-search\/\">What We Actually Know About Optimizing for LLM Search<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They\u2019ve always happened on social media, forums, news sites, and blogs. But now they\u2019re happening in AI responses\u2014and these mentions influence how millions of people discover and perceive your&nbsp;brand. Welcome to the new era of brand mention monitoring. Right now,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,390],"tags":[],"coauthors":[412],"class_list":["post-191592","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Monitor and Win Brand Mentions in AI Answers<\/title>\n<meta name=\"description\" content=\"AI is already shaping how people see your brand. Learn how to monitor and influence AI-driven mentions to win customers and protect reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/brand-mentions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Monitor and Win Brand Mentions in AI Answers\" \/>\n<meta property=\"og:description\" content=\"AI is already shaping how people see your brand. 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