{"id":191463,"date":"2025-09-22T04:34:02","date_gmt":"2025-09-22T09:34:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=191463"},"modified":"2025-09-22T04:34:02","modified_gmt":"2025-09-22T09:34:02","slug":"ux-and-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ux-and-seo\/","title":{"rendered":"UX and SEO: A Guide for Winning the Searcher, Not Just the&nbsp;SERP"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"intro-txt\">UX and SEO are interconnected in more ways than many people realize.<span style=\"font-weight: 400;\"><\/span><\/div>\n<p>User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results.<\/p>\n<p>Here\u2019s everything you need to know about merging UX and SEO to win over searchers and the algorithms and models that use their interactions as a data source.<\/p>\n<h2><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> Why user experience matters for&nbsp;SEO&nbsp;<\/div><\/div><\/h2>\n<p>User interactions aren\u2019t direct ranking factors. For instance, more clicks don\u2019t automatically mean higher rankings.<\/p>\n<p>But user experience still plays a critical role in search.<\/p>\n<p>During the DOJ\u2019s 2023 antitrust trial against Google, <a href=\"https:\/\/searchengineland.com\/google-search-ranking-documents-434141\">internal Google documents<\/a> confirmed that user interaction data is one of the three core pillars of search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"731\" class=\"wp-image-191464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/googles-three-pillar-of-ranking-include-the-body.jpg\" alt=\"Google's three pillar of ranking include the body of a document, anchors around the web about the document and user interactions.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/googles-three-pillar-of-ranking-include-the-body.jpg 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/googles-three-pillar-of-ranking-include-the-body-680x386.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/googles-three-pillar-of-ranking-include-the-body-768x436.jpg 768w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\"><\/p>\n<p>The easiest way to think about it is as a data source. Every click, scroll, or bounce feeds back into search systems.<\/p>\n<p>Every search is an intricate giving and receiving act between the searcher and the platform they\u2019re using.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1541\" class=\"wp-image-191465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-users-and-google-give-and-receive-information.jpg\" alt=\"How users and Google give and receive information in the moments a search occurs; users give Google a query to which it gives it's best search results and any interactions users take provide feedback Google can use to improve future results.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-users-and-google-give-and-receive-information.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-users-and-google-give-and-receive-information-565x425.jpg 565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-users-and-google-give-and-receive-information-768x578.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-users-and-google-give-and-receive-information-1536x1156.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>These user interaction signals don\u2019t shift your rankings in real time, but they train learning-to-rank models\u2014the machine learning frameworks search engines use to predict which results will satisfy future queries.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">What is Learning to&nbsp;Rank?<\/div><div class=\"recommendation-content\"> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Learning_to_rank\">Learning to Rank (LTR)<\/a> is a type of machine learning used in search engines. It combines many signals (like relevance, authority, and user behavior) into a model that predicts the best types and order of results for a given query. User interactions help supply the data that makes these predictions smarter over&nbsp;time.&nbsp;<\/div><\/div>\n<p>In other words, UX signals influence the long-term evolution of search results.<\/p>\n<p>When it comes to AI search, the link is less direct. Your website\u2019s UX doesn\u2019t currently decide whether you\u2019re cited in an AI response.<\/p>\n<p>However, AI platforms already use interaction data within their platform to refine their models and personalize responses to users. It\u2019s logical to assume that user engagement patterns may therefore influence which sources are trusted and surfaced more often over&nbsp;time.<\/p>\n<p>In traditional and AI search, the outcome of good UX comes down to the patterns machine learning models detect from user interactions. Their goal is to provide quality results that satisfy their users\u2019 needs following a search.<\/p>\n<p>The websites that provide the best experience will be the ones that feature in future results.<\/p>\n<h2><a id=\"post-191463-_pzhcnpubwjdi\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> How to combine SEO and&nbsp;UX&nbsp;<\/div><\/div><\/h2>\n<p>Bringing UX and SEO together is about designing pages that work for both humans and search engines.<\/p>\n<p>The two disciplines share the same end goal: helping people find and use information effectively.<\/p>\n<p>Below, we\u2019ll walk through a step-by-step process that aligns strong UX principles with proven SEO practices, so your site can rank well and keep users engaged.<\/p>\n<h3><a id=\"post-191463-_sn3au37dps4p\"><\/a>1. Map out your information architecture<\/h3>\n<p>A solid information architecture is the foundation of every search-friendly and user-friendly website. It\u2019s how you plan, organize, and label your pages so they make sense to both people and search engines.<\/p>\n<p>This step is integral to both SEO and UX design processes.<\/p>\n<p>Unfortunately, most SEOs treat this task as simply adding keywords to URLs, ignoring other elements like navigation and accessibility.<\/p>\n<p>On the other hand, many designers neglect keywords altogether, making costly mistakes during redesigns when search performance is negatively affected.<\/p>\n<p>To do it right, you should incorporate the best practices of both disciplines:<\/p>\n\n<table id=\"tablepress-467\" class=\"tablepress tablepress-id-467 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">SEO<\/th><th class=\"column-2\">UX<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Start with keyword research<\/td><td class=\"column-2\">Make the main navigation intuitive<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Map out SEO topic&nbsp;hubs<\/td><td class=\"column-2\">Use simple, clear labels for each&nbsp;page<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Add keywords to&nbsp;URLs<\/td><td class=\"column-2\">Don\u2019t cram keywords on brand&nbsp;pages<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Use keywords in internal links<\/td><td class=\"column-2\">Ensure URLs are easy to understand<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Make every page accessible within three clicks from the homepage<\/td><td class=\"column-2\">Add links where users are likely to need&nbsp;them<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-467 from cache -->\n<p>No matter whether you\u2019re a designer or an SEO professional, <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> and topic mapping are the first things you should do when planning your information architecture.<\/p>\n<p>Keywords are a form of user&nbsp;data.<\/p>\n<p>You can use them to identify patterns in people\u2019s language when they\u2019re looking for information and match your site\u2019s structure accordingly.<\/p>\n<p>This is where Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> comes in handy. You can enter any topic and find the exact keywords people search for. For instance, there are over 65,000 keywords about gardening that people search for in the US, getting almost 700,000 searches per&nbsp;month:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"1057\" class=\"wp-image-191466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-ahrefs-keywords-explorer-for-the-keywo.png\" alt=\"Example of Ahrefs' Keywords Explorer for the keyword 'gardening' which has 65,808 keywords being searched 691,000 times a month in the United States.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-ahrefs-keywords-explorer-for-the-keywo.png 1349w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-ahrefs-keywords-explorer-for-the-keywo-542x425.png 542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-ahrefs-keywords-explorer-for-the-keywo-768x602.png 768w\" sizes=\"auto, (max-width: 1349px) 100vw, 1349px\"><\/p>\n<p>Check out my full process for building out an <a href=\"https:\/\/ahrefs.com\/blog\/seo-topical-map\/\">SEO topic map<\/a> to help you find the best keywords to target.<\/p>\n<p>As you identify relevant keywords and topics, you\u2019ll need to decide which ones are worth adding as pages on your website. It helps to use a visual planning tool like <a href=\"https:\/\/www.flowmapp.com\/\">Flowmapp<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"973\" class=\"wp-image-191467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/visual-sitemap-for-a-small-local-business-designed.png\" alt=\"Visual sitemap for a small local business designed using Flowmapp with pages like about, services, reviews, portfolio, locations, blogs and contact nested under the homepage.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/visual-sitemap-for-a-small-local-business-designed.png 1906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/visual-sitemap-for-a-small-local-business-designed-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/visual-sitemap-for-a-small-local-business-designed-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/visual-sitemap-for-a-small-local-business-designed-1536x784.png 1536w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\"><\/p>\n<p>Each page has its own card where you can add SEO and design information, like:<\/p>\n<ul>\n<li>Keywords to target<\/li>\n<li>Page title and description<\/li>\n<li>Internal links to&nbsp;add<\/li>\n<li>Ideal URL permalink<\/li>\n<li>Design wireframes to&nbsp;use<\/li>\n<li>Essential branded elements<\/li>\n<li>Notes for content angles or direction<\/li>\n<\/ul>\n<p>You can also use tags to map out each page\u2019s intent.<\/p>\n<p>Not all pages serve the same purpose. Some exist to capture organic traffic, while others are about brand building, lead nurturing, or support.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"590\" class=\"wp-image-191468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/project-labels-feature-in-flowmapp-allowing-users.png\" alt=\"Project labels feature in Flowmapp allowing users to tag pages according to their core purpose.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/project-labels-feature-in-flowmapp-allowing-users.png 659w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/project-labels-feature-in-flowmapp-allowing-users-475x425.png 475w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\"><\/p>\n<p>Once you know what pages you\u2019ll be creating and how they will fit on your website, you\u2019ll need to plan out the URL structure.<\/p>\n<p>Make sure to use keywords naturally, avoid going deeper than three levels, and keep things clean and descriptive.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>Check out these helpful guides on best practices for URLs and website structure if you get&nbsp;stuck:<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">How to Structure Your Website Architecture for&nbsp;SEO<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">How to Create SEO-Friendly URLs (Step-by-Step)<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n<h3><a id=\"post-191463-_oyxefe2b6mba\"><\/a>2. Build intuitive navigation elements<\/h3>\n<p>Navigation is where your information architecture becomes real for users. It\u2019s the set of cues that tells visitors where they are, where they can go next, and how to get&nbsp;there.<\/p>\n<p>Done well, it keeps people engaged and reduces bounce rates. Done poorly, it overwhelms users and creates crawl inefficiencies that hurt&nbsp;SEO.<\/p>\n<p>Common types of navigation elements used on websites include:<\/p>\n<ul>\n<li>Main menu (the unmissable one at the top of most websites)<\/li>\n<li>Utility menu (an optional slimline menu above the main menu with pages of secondary importance)<\/li>\n<li>Footer menu (the one right at the bottom of every&nbsp;page)<\/li>\n<li>Filter navigation (like those on the left of ecommerce pages to filter the products)<\/li>\n<li>Table of contents (usually on blog posts to help users jump to specific sections they care&nbsp;about)<\/li>\n<li>Breadcrumbs (at the top of deep pages to help users find other pages in the same category)<\/li>\n<\/ul>\n<p>Your main navigation should be clean and purposeful.<\/p>\n<p>For example, this is what it currently looks like for Ahrefs:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"106\" class=\"wp-image-191469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-main-menu-navigation.png\" alt=\"Ahrefs' main menu navigation\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-main-menu-navigation.png 1430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-main-menu-navigation-680x50.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-main-menu-navigation-768x57.png 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\"><\/p>\n<p>For best UX, keep the number of horizontal items to a maximum of seven. Seven is a magic number in menu engineering. It provides enough choice without being excessive. This is based on cognitive load theory and the fact that too many options can lead to analysis paralysis.<\/p>\n<p>You can, however, use drop-downs to add more pages without overwhelming users.<\/p>\n<p>For instance, Ahrefs\u2019 products are featured in a drop-down as a mega-menu style:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1263\" height=\"1112\" class=\"wp-image-191470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-product-menu-drop-down-designed-in-a-mega.png\" alt=\"Ahrefs' product menu drop down designed in a mega menu style.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-product-menu-drop-down-designed-in-a-mega.png 1263w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-product-menu-drop-down-designed-in-a-mega-483x425.png 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-product-menu-drop-down-designed-in-a-mega-768x676.png 768w\" sizes=\"auto, (max-width: 1263px) 100vw, 1263px\"><\/p>\n<p>You can also use a list design like we do on the&nbsp;blog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"721\" class=\"wp-image-191471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-menu-drop-down-designed-as-a-simple-l.png\" alt=\"Ahrefs' blog menu drop down designed as a simple list.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-menu-drop-down-designed-as-a-simple-l.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-menu-drop-down-designed-as-a-simple-l-373x425.png 373w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\"><\/p>\n<p>In general, it\u2019s best to limit the number of top-level links to avoid decision fatigue.<\/p>\n<p>Every extra item increases cognitive load. So, prioritize your highest-value SEO and conversion pages&nbsp;here.<\/p>\n<p>For example, service-based businesses often highlight \u201cServices,\u201d \u201cIndustries,\u201d and \u201cCase Studies,\u201d while e-commerce sites might use \u201cShop,\u201d \u201cCategories,\u201d and \u201cSale&nbsp;Items.\u201d<\/p>\n<p>The footer navigation plays a different role.<\/p>\n<p>It\u2019s the place to include medium-tier SEO pages that don\u2019t deserve main menu space but still need visibility. It\u2019s also a great place for legal pages, credibility building, and essential brand information.<\/p>\n<p>For example, here\u2019s a simple footer design for a local plumbing business:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"535\" class=\"wp-image-191472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-local-business-footer-menu-containing-contact-i.png\" alt=\"A local business' footer menu containing contact information, all it's licenses and insurances and links to relevant service pages.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-local-business-footer-menu-containing-contact-i.png 1360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-local-business-footer-menu-containing-contact-i-680x268.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-local-business-footer-menu-containing-contact-i-768x302.png 768w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\"><\/p>\n<p>For a blog, you may decide to switch things up by adding blog categories, a search function, or resources.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1419\" height=\"620\" class=\"wp-image-191473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-footer-menu-containing-links-to-post.png\" alt=\"Ahrefs' blog footer menu containing links to post categories and popular tools.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-footer-menu-containing-links-to-post.png 1419w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-footer-menu-containing-links-to-post-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-blog-footer-menu-containing-links-to-post-768x336.png 768w\" sizes=\"auto, (max-width: 1419px) 100vw, 1419px\"><\/p>\n<p>Other internal navigation elements within the page are just as important. Sidebars, breadcrumbs, and in-content links guide users deeper into your&nbsp;site.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/breadcrumb-navigation\">Breadcrumb navigation<\/a>, in particular, supports both UX and SEO by reinforcing hierarchy, clarifying location, and giving search engines a map of your structure. Here\u2019s what that may look&nbsp;like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"72\" class=\"wp-image-191474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-breadcrumb-navigation-.png\" alt=\"Example of breadcrumb navigation.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-breadcrumb-navigation-.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-breadcrumb-navigation--680x45.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-breadcrumb-navigation--768x50.png 768w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\"><\/p>\n<p>Check out our <a href=\"https:\/\/ahrefs.com\/blog\/website-navigation\/\">ultimate guide on website navigation<\/a> for more&nbsp;tips.<\/p>\n<p>And always remember that clarity is more important than creativity when designing any navigation element. Overly clever or vague labels or experimental menu designs might look trendy, but they confuse visitors and frustrate crawlers.<\/p>\n<p>For example, this book publisher\u2019s navigation sounds exciting:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"343\" class=\"wp-image-191475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-broken-bindings-main-menu-containing-items-li.png\" alt=\"The Broken Binding's main menu containing items like &quot;Beyond the Gates&quot;, &quot;Dragon's Hoard&quot;, &quot;To the Stars&quot; and &quot;The Armoury&quot; which sound fun but make it very difficult for users to find what they're looking for on the website.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-broken-bindings-main-menu-containing-items-li.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-broken-bindings-main-menu-containing-items-li-680x178.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-broken-bindings-main-menu-containing-items-li-768x201.png 768w\" sizes=\"auto, (max-width: 1312px) 100vw, 1312px\"><\/p>\n<p>But it was very difficult for users to find what they were looking for before the company changed it to clearer menu options!<\/p>\n<p>Moral of the story: stick with familiar conventions, use keywords where it makes sense, and make the flow from one page to another intuitive.<\/p>\n<h3><a id=\"post-191463-_l56nnq1bvef6\"><\/a>3. Design UX and SEO-friendly page layouts<\/h3>\n<p>Once your site structure is in place, the next step is designing page layouts that work for both users and search engines.<\/p>\n<p>Layouts dictate how information is presented, how easily people can engage with it, and how search engines interpret the content. A strong design balances clarity, scannability, and relevance without overwhelming the visitor or stripping out the elements SEO&nbsp;needs.<\/p>\n<p>Unfortunately, this step is where most people go wrong (designers and SEO professionals alike).<\/p>\n<p>Designers often prioritize minimal designs with little text, which gives search engines very little context to work with. Chanel\u2019s home page, for instance, has fewer than 100 words, prioritizing visuals over content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1421\" height=\"1217\" class=\"wp-image-191476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-chanels-homepage-with-a-full-screen.jpg\" alt=\"Screenshot of Chanel's homepage with a full screen image and very little text.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-chanels-homepage-with-a-full-screen.jpg 1421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-chanels-homepage-with-a-full-screen-496x425.jpg 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-chanels-homepage-with-a-full-screen-768x658.jpg 768w\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\"><\/p>\n<p>It\u2019s great for aesthetics, poor for search visibility.<\/p>\n<p>SEOs, on the other hand, often swing too far in the opposite direction, creating walls of text that overwhelm visitors\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"706\" class=\"wp-image-191477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-a-webpage-about-seo-services-that-is.png\" alt=\"Screenshot of a webpage about SEO services that is a big block of text with minimal whitespace or visual hierarchy applied, creating a wall-of-text experience for the reader.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-a-webpage-about-seo-services-that-is.png 1196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-a-webpage-about-seo-services-that-is-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-a-webpage-about-seo-services-that-is-768x453.png 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/p>\n<p>\u2026 or designing very cluttered layouts:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1166\" class=\"wp-image-191478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-a-website-designed-by-seo-professional.jpg\" alt=\"Example of a website designed by SEO professional that is visually overwhelming and cluttered providing an overwhelming experience for users.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-a-website-designed-by-seo-professional.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-a-website-designed-by-seo-professional-680x387.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-a-website-designed-by-seo-professional-768x437.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-a-website-designed-by-seo-professional-1536x875.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>So, think of yourself as Goldilocks in this exercise, finding the ideal balance between design and SEO needs for each&nbsp;page.<\/p>\n<p>Start by applying core UX principles to your page layouts:<\/p>\n<ul>\n<li><strong>Aesthetic-usability effect<\/strong>: users perceive beautiful designs as easier to use. Clean, attractive layouts inspire trust, but only if they also provide substance.<\/li>\n<li><strong>Cognitive load theory<\/strong>: when a page demands too much mental effort, people disengage. Structuring content into smaller, digestible sections (50\u2013100 words each, separated by headings and supported by visuals) reduces overwhelm.<\/li>\n<li><strong>Principle of least effort<\/strong>: users will choose the path of least resistance. Layouts should make it obvious where to click, scroll, or convert, without forcing people to hunt for answers.<\/li>\n<li><strong>\u201c<\/strong><a href=\"https:\/\/theuserisdrunk.com\/\"><strong>User is drunk<\/strong><\/a><strong>\u201d or \u201c<\/strong><a href=\"https:\/\/theuserismymom.com\/\"><strong>user is my mom<\/strong><\/a><strong>\u201d tests<\/strong>: if your design only works for tech-savvy users, it\u2019s too complex. Aim for layouts that are so intuitive that anyone can navigate them.<\/li>\n<\/ul>\n<p>With these essentials in mind, move on to wireframing.<\/p>\n<p>A wireframe is a basic sketch of a webpage that shows where things like headlines, text, and buttons will go before the final design is created.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1455\" height=\"783\" class=\"wp-image-191479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-wireframe-for-a-dentists-landing-page-wit.png\" alt=\"Example wireframe for a dentist's landing page with boxes indicating image placement, lines for paragraph placement and notes on the side for designers.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-wireframe-for-a-dentists-landing-page-wit.png 1455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-wireframe-for-a-dentists-landing-page-wit-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-wireframe-for-a-dentists-landing-page-wit-768x413.png 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\"><\/p>\n<p>You can use any whiteboard or sketching tool like FigJam or Miro to create something like&nbsp;this.<\/p>\n<p>This step is critical because it forces you to think about user intent and SEO goals at the same&nbsp;time.<\/p>\n<p>For example, an SEO page targeting \u201ccommercial plumbing services\u201d should lead with a strong hero section answering the query, then build credibility with supporting sections like case studies, FAQs, or reviews layered in logical order.<\/p>\n<p>A strong page layout usually includes:<\/p>\n<ul>\n<li><strong>Hero section<\/strong>: clear headline and value proposition (with the main keyword) above the&nbsp;fold.<\/li>\n<li><strong>Calls-to-action<\/strong>: buttons or forms positioned to convert.<\/li>\n<li><strong>Internal linking areas<\/strong>: related resources or services that guide users to explore your website.<\/li>\n<li><strong>Content blocks<\/strong>: organized under descriptive headings, written for users and crawlers.<\/li>\n<li><strong>Images and visuals<\/strong>: breaking up text and reinforcing content meaning.<\/li>\n<\/ul>\n<p>Not sure how much content your page needs? Tools like <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">Ahrefs\u2019 AI Content Helper<\/a> can give you a precise word count recommendation based on what\u2019s currently ranking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"667\" class=\"wp-image-191480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-word-count-estimations-.png\" alt=\"Ahrefs' AI Content Helper word count estimations.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-word-count-estimations-.png 868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-word-count-estimations--553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-word-count-estimations--768x590.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\"><\/p>\n<p>You\u2019ll also get an idea of what content is needed for SEO sections on the page to cover the topic deeply.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"924\" class=\"wp-image-191481\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-topic-suggestions-.png\" alt=\"Ahrefs' AI Content Helper topic suggestions.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-topic-suggestions-.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-ai-content-helper-topic-suggestions--226x425.png 226w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\"><\/p>\n<p>That way, you\u2019re not guessing. Instead, you\u2019re building layouts that balance search competitiveness with user-friendly design.<\/p>\n<p>This balance between UX and SEO best practices ensures your content not only ranks well but also delivers experiences that keep visitors on-site and convert.<\/p>\n<h3><a id=\"post-191463-_rwa3gcj50v8n\"><\/a>4. Use internal linking strategically<\/h3>\n<p>Internal links are the pathways that connect your pages together. They help users move through your site naturally and show search engines which pages are most important.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1070\" class=\"wp-image-191482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-internal-links-works-for-seo-by-connecting-one.png\" alt=\"How internal links works for SEO by connecting one page on your website to another page also on your website.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-internal-links-works-for-seo-by-connecting-one.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-internal-links-works-for-seo-by-connecting-one-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-internal-links-works-for-seo-by-connecting-one-768x514.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-internal-links-works-for-seo-by-connecting-one-1536x1027.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>From an SEO perspective, internal links distribute authority across your site and show search engines which pages are your most important ones.<\/p>\n<p>You can plan out your internal links visually by connecting the pages you think could link to each other, even if they\u2019re from different sections of your&nbsp;site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"2048\" class=\"wp-image-191483\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/aways-internally-link-between-relevant-pages-that.jpg\" alt=\"Aways internally link between relevant pages that provide a good user experience, even if they're in different sections of your website.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/aways-internally-link-between-relevant-pages-that.jpg 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/aways-internally-link-between-relevant-pages-that-327x425.jpg 327w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/aways-internally-link-between-relevant-pages-that-768x999.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/aways-internally-link-between-relevant-pages-that-1181x1536.jpg 1181w\" sizes=\"auto, (max-width: 1574px) 100vw, 1574px\"><\/p>\n<p>The first principle of internal linking is relevance. Links should feel natural, pointing to pages that genuinely help the reader take the next&nbsp;step.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">Anchor text<\/a> also matters. This is the clickable text that is turned into a link. For instance, in this further reading widget, the anchor text is \u201cbeginner-friendly guide\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"202\" class=\"wp-image-191484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-an-internal-link-from-one-of-our-blogs.png\" alt=\"Example of an internal link from one of our blogs on Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-an-internal-link-from-one-of-our-blogs.png 873w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-an-internal-link-from-one-of-our-blogs-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/example-of-an-internal-link-from-one-of-our-blogs-768x178.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\"><\/p>\n<p>Instead of vague anchors like <em>click here<\/em>, use descriptive wording that tells people (and search engines) what to expect.<\/p>\n<p>When linking to SEO pages, it helps to incorporate keywords where possible, as long as they read naturally with the sentence. Don\u2019t force them just for the sake of&nbsp;SEO.<\/p>\n<p>Also, make sure you don\u2019t always just include the exact keyword all the time. Switch it up from time to&nbsp;time.<\/p>\n<p>If you have an existing website, you can find easy internal link opportunities in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"359\" class=\"wp-image-191485\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-containing-a-report-for-interna.png\" alt=\"Ahrefs' Site Audit containing a report for internal link opportunities.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-containing-a-report-for-interna.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-containing-a-report-for-interna-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-containing-a-report-for-interna-768x231.png 768w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\"><\/p>\n<p>This report tells you exactly where to add internal links to help rank your pages higher in Google.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>Check out our guide on <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO<\/a> for more detailed tips to improve your website\u2019s links for SEO and&nbsp;UX.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n<h3><a id=\"post-191463-_yhaiimmgdu0u\"><\/a>5. Optimize performance for users and search engines<\/h3>\n<p>Optimizing your website\u2019s performance is as much about user experience as&nbsp;SEO.<\/p>\n<p>Even the best-designed site can fail if it performs poorly. Search engines want to reward pages that are fast, accessible, and engaging, because those are the ones users&nbsp;trust.<\/p>\n<p>The best place to start is running a crawl in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to uncover potential usability issues your site may&nbsp;have.<\/p>\n<p>It goes beyond surface-level checks by flagging issues that frustrate visitors and undermine rankings:<\/p>\n<ul>\n<li>Slow load&nbsp;times<\/li>\n<li>Crawlability problems<\/li>\n<li>Broken links and&nbsp;pages<\/li>\n<li>Insecure content<\/li>\n<li>Core Web Vitals<\/li>\n<\/ul>\n<p>With over 170 technical factors checked for each page, it\u2019s a comprehensive look at your website. Once you run a crawl for your website, check the <strong>All issues <\/strong>report for any usability and performance errors:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"839\" class=\"wp-image-191486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-errors-report-contains-a-sectio.png\" alt=\"Ahrefs' Site Audit errors report contains a section for identifying usability and performance issues.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-errors-report-contains-a-sectio.png 911w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-errors-report-contains-a-sectio-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-errors-report-contains-a-sectio-768x707.png 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\"><\/p>\n<p>These measure your website\u2019s UX performance.<\/p>\n<p>If you\u2019re unsure how to fix any issues that show up for your website, click the question mark symbols for an explanation:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1235\" height=\"718\" class=\"wp-image-191487\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-contains-instructions-on-how-to.png\" alt=\"Ahrefs' Site Audit contains instructions on how to fix errors you find on your website.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-contains-instructions-on-how-to.png 1235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-contains-instructions-on-how-to-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/ahrefs-site-audit-contains-instructions-on-how-to-768x446.png 768w\" sizes=\"auto, (max-width: 1235px) 100vw, 1235px\"><\/p>\n<p>You can also get data directly from Google PageSpeed Insights by enabling Core Web Vitals in your crawl settings:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"359\" class=\"wp-image-191488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/connecting-page-speed-insights-to-ahrefs-site-aud.png\" alt=\"Connecting Page Speed Insights to Ahrefs' Site Audit to see Lighthouse and Core Web Vitals metrics in your dashboard.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/connecting-page-speed-insights-to-ahrefs-site-aud.png 1095w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/connecting-page-speed-insights-to-ahrefs-site-aud-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/connecting-page-speed-insights-to-ahrefs-site-aud-768x252.png 768w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\"><\/p>\n<p>This will unlock more insights into any usability issues on your website.<\/p>\n<p>For instance, the <strong>Performance<\/strong> report becomes a nice dashboard giving you a bird\u2019s-eye view of your site\u2019s UX performance:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1255\" height=\"1198\" class=\"wp-image-191489\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/performance-metrics-and-coreweb-vitals-dashboard-i.png\" alt=\"Performance metrics and CoreWeb Vitals dashboard in Ahrefs' Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/performance-metrics-and-coreweb-vitals-dashboard-i.png 1255w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/performance-metrics-and-coreweb-vitals-dashboard-i-445x425.png 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/performance-metrics-and-coreweb-vitals-dashboard-i-768x733.png 768w\" sizes=\"auto, (max-width: 1255px) 100vw, 1255px\"><\/p>\n<p>These metrics aren\u2019t direct ranking factors on their own, but they reveal friction points that lead to poor engagement, exactly the kind of signals that can erode search visibility over&nbsp;time.<\/p>\n<p>You can also use behavioral analytics tools like <a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a> or <a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a> to see how people interact with your&nbsp;site.<\/p>\n<p>Patterns such as <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/understanding-dead-space-and-rage-clicks\/\"><em>rage clicks<\/em>, <em>dead clicks<\/em><\/a>, or <em>quick backs<\/em> (when users return immediately to search results) highlight where a searcher\u2019s intent and your content don\u2019t match. Quick backs, in particular, are an SEO red flag: they often signal that your content ranks but doesn\u2019t satisfy the searcher, a problem that can cost you visibility in the long&nbsp;run.<\/p>\n<p>The goal isn\u2019t just hitting technical benchmarks.<\/p>\n<p>It\u2019s creating a site that feels seamless: fast to load, easy to navigate, and reliable on any device. By using Ahrefs\u2019 Site Audit to monitor technical health alongside user engagement data, you\u2019ll ensure your site stays both search-friendly and genuinely enjoyable to&nbsp;use.<\/p>\n<h2><a id=\"post-191463-_gqcpg7q01brb\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> UX and SEO mistakes to avoid (from both&nbsp;sides)&nbsp;<\/div><\/div><\/h2>\n<p>Bringing UX and SEO together works best when both disciplines respect each other\u2019s strengths.<\/p>\n<p>Problems often arise when one side dominates the process, leading to sites that look polished but can\u2019t rank, or sites that rank but frustrate visitors.<\/p>\n<p>Here are the most common mistakes to watch out&nbsp;for.<\/p>\n<h3><a id=\"post-191463-_7ng08gt66vth\"><\/a>SEO mistakes designers often&nbsp;make<\/h3>\n<ul>\n<li><strong>Wrong keyword selection:<\/strong> selecting keywords that are too competitive, mapped to another page, or not a good fit for the brand, reducing the chance of visibility in search.<\/li>\n<li><strong>Intent misalignment<\/strong>: selecting keywords without considering what users really want, leading to content that ranks but doesn\u2019t convert.<\/li>\n<li><strong>Over-optimizing<\/strong>: cramming in keywords or creating awkward layouts \u201cfor SEO,\u201d which harms readability and&nbsp;trust.<\/li>\n<li><strong>Under-optimizing<\/strong>: avoiding visible content because \u201cSEO is ugly,\u201d leaving search engines with little to&nbsp;crawl.<\/li>\n<li><strong>Minimal designs with no text<\/strong>: pages that look sleek but contain fewer than 100 words, making it nearly impossible to compete in search.<\/li>\n<li><strong>Trendy experiments<\/strong>: overly \u201cvogue\u201d layouts or unexpected navigation patterns that look cool but confuse both users and crawlers.<\/li>\n<li><strong>Undoing previous SEO work<\/strong>: redesigns that strip out optimized headings, links, or content that was supporting rankings.<\/li>\n<li><strong>Misusing headings<\/strong>: treating H1s and H2s as stylistic choices rather than structural elements, which disrupts content hierarchy.<\/li>\n<\/ul>\n<h3><a id=\"post-191463-_n7ey7brib9eb\"><\/a>Design mistakes SEOs often&nbsp;make<\/h3>\n<ul>\n<li><strong>Overwhelming layouts<\/strong>: stuffing pages with too many elements or&nbsp;CTAs.<\/li>\n<li><strong>Walls of text<\/strong>: prioritizing keyword coverage over readability, leading to blocks of unscannable content.<\/li>\n<li><strong>Inconsistent messaging<\/strong>: mismatches between what\u2019s promised in search snippets and what appears on-page.<\/li>\n<li><strong>Unclear brand experience<\/strong>: focusing on technical SEO while neglecting branding, tone, and visual cohesion.<\/li>\n<li><strong>Breaking flow<\/strong>: interrupting the searcher\u2019s natural journey with pop-ups, irrelevant links, or poorly placed CTAs.<\/li>\n<li><strong>Poor layout choices<\/strong>: ignoring visual hierarchy, making it hard for users to know where to look&nbsp;first.<\/li>\n<li><strong>Too much \u201ctelling and selling\u201d<\/strong>: pushing products or services aggressively instead of guiding users toward the right solution.<\/li>\n<\/ul>\n<p>The takeaway? SEO and UX are complementary and must work in tandem. Avoiding extremes on both ends creates a discoverable, engaging website that\u2019s built to convert.<\/p>\n<h2><a id=\"post-191463-_xtpugie77whu\"><\/a>Final thoughts<\/h2>\n<p>UX and SEO shouldn\u2019t be separate checkboxes on your website to-do list. They\u2019re interconnected forces that determine how people find, experience, and trust your brand online.<\/p>\n<p>By aligning structure, navigation, page layouts, internal links, and performance, you create a site that\u2019s both discoverable in search and delightful to&nbsp;use.<\/p>\n<p>Ahrefs\u2019 tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">AI Content Helper<\/a>, and <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> make it easier to bridge the gap, showing you what pages to build, how to structure them, and where to optimize.<\/p>\n<p>The result: pages that rank higher, convert better, and give good&nbsp;UX.<\/p>\n<p>If you\u2019ve got any questions, <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">reach out on LinkedIn<\/a> anytime!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here\u2019s everything<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[458],"class_list":["post-191463","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX and SEO: A Guide for Winning the Searcher, Not Just the SERP<\/title>\n<meta name=\"description\" content=\"Here\u2019s everything you need to know about merging UX and SEO to win over searchers, and the algorithms and models that use their interactions as a data source.\" \/>\n<meta name=\"robots\" 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