{"id":191425,"date":"2025-09-19T03:45:17","date_gmt":"2025-09-19T08:45:17","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=191425"},"modified":"2025-09-24T11:10:13","modified_gmt":"2025-09-24T16:10:13","slug":"llm-visibility","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/llm-visibility\/","title":{"rendered":"LLM Visibility: What It Is and How to Optimize for&nbsp;It"},"content":{"rendered":"\n<div class=\"intro-txt\"><!-- notionvc: 64aed6b4-6d3b-4e65-9ac3-2f472f48b5e2 -->Millions of people still turn to Google for answers. But there\u2019s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for answers and getting their tasks&nbsp;done.<\/div><!-- notionvc: ca6524ce-dfea-43a6-aeca-b1a66dcac624 -->\n\n\n\n<p>If your brand isn\u2019t appearing in these AI responses, you\u2019re becoming invisible to an increasingly important segment of your audience.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: 063965b6-3d86-4a15-a3fd-a3cdc743ba2e -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is LLM visibility and why should you care about it?\" data-section=\"what-is-llm-visibility\">\n<h2 class=\"wp-block-heading\"><a id=\"post-191425-_tcem19q9j60b\"><\/a>What is LLM visibility and why should you care about&nbsp;it?<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>LLM visibility is about making sure you\u2019re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">Google\u2019s AI Overviews<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-mode\/\">AI Mode<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1602\" class=\"wp-image-191426\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/getting-your-brand-mentioned-and-cited-in-llms-lik.jpg\" alt=\"Getting your brand mentioned and cited in LLMs like ChatGPT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/getting-your-brand-mentioned-and-cited-in-llms-lik.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/getting-your-brand-mentioned-and-cited-in-llms-lik-543x425.jpg 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/getting-your-brand-mentioned-and-cited-in-llms-lik-768x601.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/getting-your-brand-mentioned-and-cited-in-llms-lik-1536x1202.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>Tracking LLM visibility is important because more and more people are using LLMs to ask questions, get recommendations, and do things for&nbsp;them.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/sparktoro.com\/blog\/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped\/\">SparkToro found<\/a> that over 20% of Americans are now heavy users of AI tools (employing them 10X or more each month), and nearly 40% use AI tools at least once a&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" class=\"wp-image-191427\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/traditional-search-vs-ai-tool-visits-in-the-usa-20.png\" alt=\"Traditional search vs AI tool visits in the USA 2023-2025\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/traditional-search-vs-ai-tool-visits-in-the-usa-20.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/traditional-search-vs-ai-tool-visits-in-the-usa-20-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/traditional-search-vs-ai-tool-visits-in-the-usa-20-120x120.png 120w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"><\/figure>\n\n\n\n\n\n<p>Simply put: If you\u2019re not appearing in LLM summaries or citations, you\u2019re missing out on potential leads, sales, and conversions.<\/p>\n\n\n\n<p>For Ahrefs, for example, <a href=\"https:\/\/ahrefs.com\/blog\/ai-search-traffic-conversions-ahrefs\/\">AI search visitors convert at a 23x higher rate<\/a> than traditional organic search visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1097\" class=\"wp-image-191428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/signups-coming-from-ai-search-for-ahrefs.png\" alt=\"Signups coming from AI search for Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/signups-coming-from-ai-search-for-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/signups-coming-from-ai-search-for-ahrefs-680x364.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/signups-coming-from-ai-search-for-ahrefs-768x411.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/signups-coming-from-ai-search-for-ahrefs-1536x823.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How does LLM visibility differ from search engine visibility?\" data-section=\"llm-visibility-difference\">\n<h2 class=\"wp-block-heading\"><a id=\"post-191425-_lzrf50kfdi4d\"><\/a>How does LLM visibility differ from search engine visibility?<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>Search engine visibility is about ranking higher in search engines like Google. Generally speaking, the higher you rank, the more clicks you\u2019ll get to your website.<\/p>\n\n\n\n<p>SEOs and digital marketers measure this by looking at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much search traffic they&nbsp;get<\/li>\n\n\n\n<li>What keywords they rank&nbsp;for<\/li>\n\n\n\n<li>What positions they\u2019re ranking for<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1780\" class=\"wp-image-191429\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/organic-search-traffic-and-keywords-for-ahrefs.jpg\" alt=\"Organic search traffic and keywords for Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/organic-search-traffic-and-keywords-for-ahrefs.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/organic-search-traffic-and-keywords-for-ahrefs-489x425.jpg 489w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/organic-search-traffic-and-keywords-for-ahrefs-768x668.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/organic-search-traffic-and-keywords-for-ahrefs-1536x1335.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>On the other hand, LLM visibility is about showing up in the generated responses or citations by&nbsp;LLMs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1978\" height=\"1474\" class=\"wp-image-191430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/perplexity-mentions-ahrefs-as-the-best-seo-tool.jpg\" alt=\"Perplexity mentions Ahrefs as the best SEO tool\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/perplexity-mentions-ahrefs-as-the-best-seo-tool.jpg 1978w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/perplexity-mentions-ahrefs-as-the-best-seo-tool-570x425.jpg 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/perplexity-mentions-ahrefs-as-the-best-seo-tool-768x572.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/perplexity-mentions-ahrefs-as-the-best-seo-tool-1536x1145.jpg 1536w\" sizes=\"auto, (max-width: 1978px) 100vw, 1978px\"><\/figure>\n\n\n\n\n\n<p>Most of the time, there\u2019s no click as there\u2019s no need to. Although that doesn\u2019t mean you\u2019re not getting conversions or&nbsp;sales.<\/p>\n\n\n\n<p>People might still remember your brand (if mentioned). Or they might belong to the tiny group of people who <em>actually <\/em>click on the citations and navigate to your website. Or they might see your brand in a generated response and do a search for you on Google.<\/p>\n\n\n\n<p>In the last scenario, even though the \u2018click\u2019 originated from LLMs, your analytics tool might attribute it to search engines, giving you the false impression that LLMs do nothing for&nbsp;you.<\/p>\n\n\n\n<p>Although LLM visibility is the new kid on the block, it doesn\u2019t mean it\u2019s more important or that search engine visibility is&nbsp;dead.<\/p>\n\n\n\n<p>Firstly, people are <strong>still using <\/strong>traditional search engines. According to <a href=\"https:\/\/sparktoro.com\/blog\/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped\/\">SparkToro<\/a>, 95% of Americans continue to use them each month, and 86% are heavy&nbsp;users.<\/p>\n\n\n\n<p>Secondly, because of how LLMs work (see next section), you\u2019ll likely still need to rank high in search engines in order to be&nbsp;cited.<\/p>\n\n\n\n<p>For example, we found a <a href=\"https:\/\/ahrefs.com\/blog\/does-ranking-higher-on-google-mean-youll-get-cited-in-ai-overviews\/\">positive moderate correlation<\/a> between ranking high on the SERPs versus being cited in AI Overviews (AIOs). This suggests that the higher you rank, the more likely you\u2019ll appear in&nbsp;AIOs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1782\" class=\"wp-image-191431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-percentage-of-pages-cited-in-ai-over.png\" alt=\"Chart showing percentage of pages cited in AI Overviews by organic ranking position\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-percentage-of-pages-cited-in-ai-over.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-percentage-of-pages-cited-in-ai-over-382x425.png 382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-percentage-of-pages-cited-in-ai-over-768x855.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-percentage-of-pages-cited-in-ai-over-1379x1536.png 1379w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n\n\n<p>Benji Hyam of Grow&amp;Convert, a content marketing agency, also <a href=\"https:\/\/www.linkedin.com\/posts\/benjihyam_what-gets-you-into-ai-search-results-activity-7369323661964558337-QRKK\/\">found the same<\/a>. When they analyzed 400+ high-intent keywords where their clients ranked on page one, they found that, on average, their clients were mentioned 67% of the time in ChatGPT and 77% of the time in Perplexity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"1186\" class=\"wp-image-191432\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/benji-hyam-saying-that-on-average-their-clients-w.png\" alt=\"Benji Hyam saying that on average, their clients were mentioned 67% of the time in ChatGPT and 77% of the time in Perplexity.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/benji-hyam-saying-that-on-average-their-clients-w.png 1214w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/benji-hyam-saying-that-on-average-their-clients-w-435x425.png 435w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/benji-hyam-saying-that-on-average-their-clients-w-768x750.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\"><\/figure>\n\n\n\n\n\n<p>In fact, according to Dan Petrovic of Dejan Marketing, an SEO agency, OpenAI has likely <a href=\"https:\/\/dejan.ai\/blog\/gpt-5-made-seo-irreplaceable\/\">made the executive decision to make GPT-5<\/a> more reliant on retrieving from search engines, rather than trying to contain all information.<\/p>\n\n\n\n<p>Let me translate: SEO is <strong>not <\/strong>dead. Search engine visibility is still as important as&nbsp;ever.<\/p>\n\n\n\n<p>But I don\u2019t want to say that SE visibility is 100% LLM visibility. There are still some gaps. For example, AI Mode (using Gemini) uses <a href=\"https:\/\/blog.google\/products\/search\/google-search-ai-mode-update\/#ai-mode-search\">query fan-out (QFO)<\/a> to uncover subqueries and long-tail keywords, which eventually gets combined into one generated answer.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<div id=\"attachment_191433\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-191433\" class=\"wp-image-191433\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-ai-mode-works.png\" alt=\"Flowchart showing how AI Mode works\" width=\"1024\" height=\"483\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-ai-mode-works.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-ai-mode-works-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-ai-mode-works-768x362.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><p id=\"caption-attachment-191433\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/ipullrank.com\/ai-search-manual\">iPullRank<\/a><\/p><\/div>\n<\/figure>\n\n\n\n\n\n<p>Which means: They might end up even selecting pages that would have typically ranked on the second or third page of Google for the primary keywords. Traditionally, these pages would <em>never <\/em>get any visibility, but now they&nbsp;might.<\/p>\n\n\n\n<p>To sum up: Both search engine and LLM visibility are important. Think of it this way: SEO is your foundation and <a href=\"https:\/\/ahrefs.com\/blog\/geo-generative-engine-optimization\/\">generative engine optimization (GEO)<\/a> is future-proofing your online presence.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to optimize for LLM visibility\" data-section=\"how-to-optimize\">\n<h2 class=\"wp-block-heading\"><a id=\"post-191425-_s8jvr46ou9ng\"><\/a>How to optimize for LLM visibility<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>In order to optimize for LLM visibility, we need to go back to first principles.<\/p>\n\n\n\n<p>How do LLMs get their information?<\/p>\n\n\n\n<p>In essence, two main&nbsp;ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They ingest new training data to update their knowledge<\/strong> \u2014 This happens infrequently. For example, GPT-5\u2019s cut-off was September 2024 and Gemini 2.5 Pro was January 2025.<\/li>\n\n\n\n<li><strong>They rely on search indices<\/strong> \u2014 LLMs use <a href=\"https:\/\/en.wikipedia.org\/wiki\/Retrieval-augmented_generation\">retrieval-augmented generation (RAG)<\/a> to retrieve information from search indices like Google and Bing, then incorporate that information into their generated answers.<\/li>\n<\/ul>\n\n\n\n<p>So, all <a href=\"https:\/\/ahrefs.com\/blog\/llm-optimization\/\">LLM optimization<\/a> tactics revolve around these two methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increasing your visibility in training data<\/strong> \u2014 If your brand is commonly mentioned in the data sources these LLMs use, then it\u2019s likely your brand will appear where relevant. However, this may not be the most feasible in reality, as we have no way to know or control which data sources LLMs use to train their models<\/li>\n\n\n\n<li><strong>Increasing your visibility in search indices<\/strong> \u2014 Aka <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a>!<\/li>\n<\/ul>\n\n\n\n<p>How do we do this? Here are some tactics that\u2019ll help:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_k6gjx2q3im10\"><\/a>1. Build off-site mentions<\/h3>\n\n\n\n<p>This is probably the single most important thing you can do to improve your visibility in LLM outputs.<\/p>\n\n\n\n<p>That\u2019s because one way LLMs understand your brand and when it should recommend you, is by understanding how many other places in its dataset mention you and you in the correct context.<\/p>\n\n\n\n<p>In fact, in our <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">study of 75,000 brands<\/a> to see which factors are most likely to influence brand mentions in AI Overviews, we found that brand web mentions showed the strongest correlation with AI Overview brand visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1769\" class=\"wp-image-191434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-factors-that-correlate-with-bran.png\" alt=\"Chart showing the factors that correlate with brand appearance in AI Overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-factors-that-correlate-with-bran.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-factors-that-correlate-with-bran-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-factors-that-correlate-with-bran-768x849.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-factors-that-correlate-with-bran-1389x1536.png 1389w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n\n\n<p>So, if you can get your brand or products mentioned many times in many places in relevant context, you dramatically increase the likelihood that LLMs will recommend you on those topics.<\/p>\n\n\n\n<p>While you\u2019ll want your brand to be mentioned on every relevant page in the world, a good way to start is to focus and get your brand mentioned on the most commonly cited domains on the Internet.<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/ai-assistants-bias-winners-losers\/\">Every LLM has their own preferences<\/a> on the type of websites they tend to include, but there are strong commonalities amongst all of&nbsp;them.<\/p>\n\n\n\n<p>For examples, they all seem to prioritize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User-generated content sites<\/strong> like Reddit and&nbsp;Quora<\/li>\n\n\n\n<li><strong>Third-party review sites<\/strong> like G2 and&nbsp;CNET<\/li>\n\n\n\n<li>YouTube<\/li>\n<\/ul>\n\n\n\n<p>You\u2019d want to be present on these sites: make videos, participate in communities, and get your customers to leave good reviews for&nbsp;you.<\/p>\n\n\n\n<p>Yes, if you\u2019ve caught on by now, SEO\/GEO\/AEO is just good digital marketing.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-plus-lazy-marketing-wont-cut-it-anymore\/\">Good SEO Plus Lazy Marketing Won\u2019t Cut It Anymore<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Another way is to look at the most commonly cited domains for your desired topics and make sure you\u2019re mentioned in those websites too.<\/p>\n\n\n\n<p>Here\u2019s how you can do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a><\/li>\n\n\n\n<li>Enter your&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Cited domains<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1676\" class=\"wp-image-191435\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-commonly-cited-domains-in-brand-radar.jpg\" alt=\"How to find commonly cited domains in Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-commonly-cited-domains-in-brand-radar.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-commonly-cited-domains-in-brand-radar-519x425.jpg 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-commonly-cited-domains-in-brand-radar-768x629.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-commonly-cited-domains-in-brand-radar-1536x1257.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>These websites are all great candidates for outreach\u2014you can guest post, sponsor them, or any other way to get your brand talked about or mentioned on those&nbsp;sites.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\"><!-- notionvc: a2cbdc9b-8b44-4796-9dac-a892804d5144 -->\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/llm-optimization\/\">LLMO: 10 Ways to Work Your Brand Into AI Answers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/geo-generative-engine-optimization\/\">Generative Engine Optimization: Growth Strategies and Metrics For the AI&nbsp;Era<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/answer-engine-optimization\/\">Answer Engine Optimization: How to Win in AI-Powered Search<\/a><\/li>\n<\/ul>\n<\/div><\/div><!-- notionvc: a2cbdc9b-8b44-4796-9dac-a892804d5144 -->\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_o9x2m4fv3gz9\"><\/a>2. Optimize LLM-preferred content<\/h3>\n\n\n\n<p>Some page types are more likely to be cited by LLMs. Understanding these preferences can help you prioritize which pages to optimize and what new content to create.<\/p>\n\n\n\n<p>When we analyzed AI traffic received by 35,000 websites to find the most common N-grams in page URLs, we saw these commonly cited page&nbsp;types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blog posts and guides<\/strong><\/li>\n\n\n\n<li><strong>Comparison content (e.g. \u201ctop\u201d, \u201cbest\u201d, \u201cvs\u201d)<\/strong> as LLMs often need to present multiple options to&nbsp;users<\/li>\n\n\n\n<li><strong>Core website pages<\/strong> like contact us, about us, and product pages<\/li>\n\n\n\n<li><strong>Original research, studies, and data<\/strong> as LLMs frequently seek evidence and research to back up their claims<\/li>\n\n\n\n<li><strong>PDF documents<\/strong><\/li>\n\n\n\n<li><strong>Video content<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1453\" height=\"2048\" class=\"wp-image-191436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-common-words-in-urls-earning-ai.jpg\" alt=\"Chart showing the common words in URLs earning AI traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-common-words-in-urls-earning-ai.jpg 1453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-common-words-in-urls-earning-ai-302x425.jpg 302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-common-words-in-urls-earning-ai-768x1082.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-the-common-words-in-urls-earning-ai-1090x1536.jpg 1090w\" sizes=\"auto, (max-width: 1453px) 100vw, 1453px\"><\/figure>\n\n\n\n\n\n<p>What do you do after you\u2019ve identified these pages on your website?<\/p>\n\n\n\n<p>Well, LLM optimization is still evolving and it\u2019s impossible to guarantee anything, these techniques do show some promise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep content fresh<\/strong> \u2014 Our <a href=\"https:\/\/ahrefs.com\/blog\/do-ai-assistants-prefer-to-cite-fresh-content\/\">analysis of 17 million citations<\/a> found that ChatGPT, Copilot, Gemini, and Perplexity all prefer to cite content that\u2019s newer than what typically appears in traditional search results. This likely reflects how RAG works as LLMs are more likely to retrieve information about topics not included in their original training data. Focus on updating pages that cover fresh, modern, or novel topics rather than updating everything constantly.<\/li>\n\n\n\n<li><strong>Use <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/seo-chunk-optimization\/\"><strong>\u201cBottom Line Up Front\u201d (BLUF)<\/strong><\/a> \u2014 Lead with your most important ideas as quickly as possible. This helps both readers and LLMs understand your content\u2019s value immediately.<\/li>\n\n\n\n<li><strong>Write declarative sentences<\/strong> \u2014 LLMs prefer confident, definitive statements when gathering evidence. Instead of wishy-washy language, write in opinionated sentences that sound authoritative.<\/li>\n\n\n\n<li><strong>Keep sentence structure simple<\/strong> \u2014 Don\u2019t start a paragraph about a topic but wait until the end to actually name what you\u2019re discussing. Simple, clear sentence structures are easier for both readers and LLMs to understand.<\/li>\n\n\n\n<li><strong>Increase entity richness<\/strong> \u2014 LLMs seem to prefer content that\u2019s \u201centity rich\u201d, i.e. text that includes many related products, topics, and concepts packed together. Mention different related entities clearly and frequently throughout your writing.<\/li>\n\n\n\n<li><strong>Provide global document context<\/strong> \u2014 For longer documents, periodically remind readers (and AI) what the document is about. Include contextual reminders about the article\u2019s main topic, especially in lengthy PDFs or comprehensive guides.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_6tbk7sb8ybkv\"><\/a>3. Monitor hallucinated URLs<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/ahrefs.com\/blog\/how-often-do-ai-assistants-hallucinate-links\/\">our study of 16 million URLs<\/a> cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral, we found that AI assistants send visitors to 404 pages <strong>2.87x more often<\/strong> than Google Search.<\/p>\n\n\n\n<p>Yes, LLMs hallucinate a lot. Even URLs. So, even if they\u2019re sending traffic to your site, they could be sending visitors to a page that doesn\u2019t exist.<\/p>\n\n\n\n<p>For example, a common hallucinated URL for our site was <a href=\"http:\/\/ahrefs.com\/keywords\">ahrefs.com\/keywords<\/a>. We write about keywords a lot, so LLMs expect that we have a page like that. But we don\u2019t. So, those clicks are \u2018lost\u2019.<\/p>\n\n\n\n<p>You\u2019d want to find these hallucinated URLs with repeated LLM visits and redirect them to actual pages.<\/p>\n\n\n\n<p>Here\u2019s how to find made-up URLs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a><\/li>\n\n\n\n<li>In the <strong>Pages<\/strong> block, click <strong>Exit pages<\/strong> and select <strong>Possible 404. <\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"856\" class=\"wp-image-191437\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/finding-possible-404s-in-ahrefs-web-analytics.png\" alt=\"Finding Possible 404s in Ahrefs' Web Analytics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/finding-possible-404s-in-ahrefs-web-analytics.png 1482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/finding-possible-404s-in-ahrefs-web-analytics-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/finding-possible-404s-in-ahrefs-web-analytics-768x444.png 768w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\"><\/figure>\n\n\n\n\n\n<p>This will show you pages that receive visits but have a title containing \u201c404\u2033 or \u201cnot found,\u201d suggesting they may not&nbsp;exist.<\/p>\n\n\n\n<p>Look through the list and set up 301 redirects from the hallucinated URLs to the best-fit pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_li2o4t2g8slb\"><\/a>4. Optimize for novel training data<\/h3>\n\n\n\n<p>LLMs are also trained on data that didn\u2019t impact SEO or that SEOs didn\u2019t care about. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GitHub<\/li>\n\n\n\n<li>Wikipedia<\/li>\n\n\n\n<li>Research papers (e.g., arXiv, PubMed)<\/li>\n\n\n\n<li>Patents<\/li>\n\n\n\n<li>Books<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1555\" height=\"926\" class=\"wp-image-191438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/tweet-saying-llms-is-guaranteed-to-be-trainde-on-p.png\" alt=\"Tweet saying LLMs is guaranteed to be trainde on public GitHub content\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/tweet-saying-llms-is-guaranteed-to-be-trainde-on-p.png 1555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/tweet-saying-llms-is-guaranteed-to-be-trainde-on-p-680x405.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/tweet-saying-llms-is-guaranteed-to-be-trainde-on-p-768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/tweet-saying-llms-is-guaranteed-to-be-trainde-on-p-1536x915.png 1536w\" sizes=\"auto, (max-width: 1555px) 100vw, 1555px\"><\/figure>\n\n\n\n\n\n<p>While your goal is not to spam these sites, if they\u2019re relevant to you in anyway, you\u2019d want to make sure information about your brand on these sites is accurate and consistent. If it\u2019s even possible, make sure it references your brand too (where it makes&nbsp;sense).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_aot9ji483wol\"><\/a>5. Plug your entity gaps<\/h3>\n\n\n\n<p>Generally speaking, LLMs mention your brand based on their understanding of your <a href=\"https:\/\/ahrefs.com\/blog\/entity-seo\/\">entity relationships<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1521\" height=\"2048\" class=\"wp-image-191439\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-the-knowledge-graph-works.jpg\" alt=\"Flowchart showing how the knowledge graph works\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-the-knowledge-graph-works.jpg 1521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-the-knowledge-graph-works-316x425.jpg 316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-the-knowledge-graph-works-768x1034.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/flowchart-showing-how-the-knowledge-graph-works-1141x1536.jpg 1141w\" sizes=\"auto, (max-width: 1521px) 100vw, 1521px\"><\/figure>\n\n\n\n\n\n<p>The words used near your brand actually influence LLMs\u2019 understanding of your brand. They\u2019re known as co-mentions.<\/p>\n\n\n\n<p>It\u2019s possible for your brand to have a disconnect between the topics you\u2019d like to be visible for versus the topics you\u2019re actually visible for.<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to see your visibility for key topics. You\u2019d want to look for outputs that reference your competitors, but not you, and decide if this is a context you want to be associated with.<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019re fashion brand Aim\u00e9 Leon Dore. Enter your brand into <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> and your competitors in the \u201cYour Competitors\u201d section. Then, click on the specific LLM you want to analyze, hover over your brand, and choose \u201cOthers only\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1360\" class=\"wp-image-191440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-topics-that-mention-your-competitors-b.jpg\" alt=\"How to find topics that mention your competitors but not you in Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-topics-that-mention-your-competitors-b.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-topics-that-mention-your-competitors-b-640x425.jpg 640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-topics-that-mention-your-competitors-b-768x510.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-find-topics-that-mention-your-competitors-b-1536x1020.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>This will show you all the queries that feature your competitors, but not you. You\u2019d want to look through these topics and see if you want to be associated with&nbsp;them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1796\" height=\"914\" class=\"wp-image-191441\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/topics-that-mention-your-competitors-but-not-you-i.png\" alt=\"Topics that mention your competitors but not you in Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/topics-that-mention-your-competitors-but-not-you-i.png 1796w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/topics-that-mention-your-competitors-but-not-you-i-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/topics-that-mention-your-competitors-but-not-you-i-768x391.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/topics-that-mention-your-competitors-but-not-you-i-1536x782.png 1536w\" sizes=\"auto, (max-width: 1796px) 100vw, 1796px\"><\/figure>\n\n\n\n\n\n<p>If yes, we can plug these entity gaps by creating on-site and off-site content about those topics.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/semantic-seo\/\">Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:post-content -->\n\n<!-- wp:heading {\"level\":3} --><\/p>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_9q8mcggmhk1u\"><\/a>6. Avoid too much JavaScript<\/h3>\n<!-- \/wp:list-item -->\n\n<!-- wp:paragraph -->\n<p>Most AI crawlers do not render JavaScript.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, if you have important parts of your website that are entirely JavaScript-based, there\u2019s a high chance that they\u2019re actually invisible to LLMs and will not get cited or included in AI conversations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t panic though. AI crawlers are ramping up and we\u2019ve seen <a href=\"https:\/\/ahrefs.com\/blog\/ai-bot-block-rates\/\">huge increases in AI bot activity<\/a> on the Internet.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, do expect this to change at some point and LLMs will start to render JavaScript. But for now, avoid putting your important pages in JavaScript.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/semking.com\/ai-crawlers-do-not-render-javascript-sign-your-texts\/\">AI Crawlers Do Not Render Javascript, So Sign Your&nbsp;Texts!<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<\/div><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-191425-_ubb5gmewxt78\"><\/a>7. Avoid&nbsp;spam<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Yes, AI has made content creation infinitely easier and cheaper.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, <a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-5x-cheaper-than-human-content\/\">87% of AI users reported<\/a> a cost of $0\u2013100 per blog post, compared to 39% of non-AI users.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":191442} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1291\" class=\"wp-image-191442\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-how-much-content-marketers-pay-for-t.jpg\" alt=\"Chart showing how much content marketers pay for the average blog post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-how-much-content-marketers-pay-for-t.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-how-much-content-marketers-pay-for-t-674x425.jpg 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-how-much-content-marketers-pay-for-t-768x484.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/chart-showing-how-much-content-marketers-pay-for-t-1536x968.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>It\u2019s very tempting for any company to just spam content for every imaginable topic or keyword and hope that they get crawled, indexed, and referenced by&nbsp;LLMs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But we caution against this for a few reasons.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Firstly, Google is much less susceptible to this type of gaming. They\u2019ve had years of practice filtering out spam content like this. And Google is still by far the most dominant source of traffic for most websites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Second, even if it \u201cworks\u201d right now on LLMs like ChatGPT, it\u2019s only a matter of time before they catch up with this level of sophistication. Especially if they\u2019re going to make RAG their primary method of getting up-to-date information.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Finally, even if you\u2019ve successfully spammed LLMs, what now? The ultimate goal of LLM visibility, like any other channel, is to earn customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You might have hit your KPIs internally as the marketing team, but spammy AI content will never get you new business or earn the goodwill, trust, and affinity from people.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to track your visibility in LLMs\" data-section=\"track-llm-visibility\">\n<h2 class=\"wp-block-heading\"><a id=\"post-191425-_hvap9mmxuh7l\"><\/a>How to track your visibility in&nbsp;LLMs<\/h2>\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading \/-->\n\n<!-- wp:paragraph -->\n<p>To track your brand\u2019s presence in LLMs, you\u2019ll have to use a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Enter your brand and you\u2019ll see all how many times you appear across different LLMs:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":191443} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1521\" class=\"wp-image-191443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-mentions-in-llms-in-brand-ra.jpg\" alt=\"How to see your brand mentions in LLMs in Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-mentions-in-llms-in-brand-ra.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-mentions-in-llms-in-brand-ra-572x425.jpg 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-mentions-in-llms-in-brand-ra-768x570.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-mentions-in-llms-in-brand-ra-1536x1141.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>To see how you\u2019re comparing against your competitors, enter their brands in the \u201cYour competitors\u201d section.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":191444} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1666\" class=\"wp-image-191444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-and-competitor-mentions-in-l.jpg\" alt=\"How to see your brand and competitor mentions in LLMs in Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-and-competitor-mentions-in-l.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-and-competitor-mentions-in-l-522x425.jpg 522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-and-competitor-mentions-in-l-768x625.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-your-brand-and-competitor-mentions-in-l-1536x1250.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>To track how many visitors you\u2019re getting from LLMs or AI search, install <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a> on your website. You\u2019ll be able to see the amount of traffic you\u2019re getting from AI search:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":191445} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"862\" class=\"wp-image-191445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-ai-search-traffic-in-web-analytics.png\" alt=\"How to see AI search traffic in Web Analytics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-ai-search-traffic-in-web-analytics.png 1110w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-ai-search-traffic-in-web-analytics-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-see-ai-search-traffic-in-web-analytics-768x596.png 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-191425-_roh7ovkx3itv\"><\/a>What about llms.txt?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t bother.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>LLMs already use most of the same infrastructure search engines use to crawl and understand your content (e.g. robots.txt). So, there\u2019s no need for another standard like llms.text.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There is simply no current evidence that shows that using llms.text improves AI retrieval, boosts traffic, or enhances model accuracy. And no single LLM has committed to parsing it.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-llms-txt\/\">What Is llms.txt, and Should You Care About&nbsp;It?<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<\/div><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-191425-_qdkux022ct4z\"><\/a>Final thoughts<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The question isn\u2019t whether AI search will become mainstream\u2014it already is. The question is whether your brand will be part of the conversation when it happens.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The good news is that many of the tactics for improving LLM visibility are built on solid SEO and digital marketing fundamentals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, even though LLM optimization is still evolving rapidly, we can still count on one core principle: build a great&nbsp;brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->","protected":false},"excerpt":{"rendered":"<p>If your brand isn\u2019t appearing in these AI responses, you\u2019re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you\u2019re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469],"tags":[],"coauthors":[339],"class_list":["post-191425","post","type-post","status-publish","format-standard","hentry","category-ai-search","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LLM Visibility: What It Is and How to Optimize for It<\/title>\n<meta name=\"description\" content=\"If your brand isn&#039;t appearing in ChatGPT, Claude, or AI search results, you&#039;re missing customers. 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