{"id":191380,"date":"2025-09-16T07:50:09","date_gmt":"2025-09-16T12:50:09","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=191380"},"modified":"2025-12-22T16:21:48","modified_gmt":"2025-12-22T21:21:48","slug":"ai-visibility","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-visibility\/","title":{"rendered":"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners"},"content":{"rendered":"<div class=\"intro-txt\">\n<p>Visibility in AI search is still in its early stages, which means you\u2019re not late to the game\u2014you\u2019re actually early. Most businesses haven\u2019t even started tracking their AI mentions, let alone optimizing for them. This creates a genuine first-mover advantage for those who act&nbsp;now.<\/p>\n<p>This guide will walk you through everything you need to know about building and improving your AI visibility.<\/p>\n<\/div>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is AI visibility and why it matters now\" data-section=\"what-is-ai-visibility-and-why-it-matters-now\">\n<h2><a id=\"post-191380-_2l8wt1cb01eq\"><\/a>What is AI visibility and why it matters now<\/h2>\n<\/div><\/div>\n\n\n\n<p>AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity.<\/p>\n\n\n\n<p>For example, here I\u2019m using <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 Brand Radar<\/a> to analyze Tesla\u2019s AI visibility and benchmark it against competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1882\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png\" alt=\"A dashboard screenshot from Ahrefs Brand Radar showing an overview of Tesla's AI visibility. It displays key metrics like AI Share of Voice (65.0%), and a line graph comparing Tesla's share of voice against competitors like BYD, Lucid, and Rivian over the past year. \" class=\"wp-image-191381\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho-462x425.png 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho-768x706.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho-1536x1412.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The data tells us that while Tesla has dominated the AI Share of Voice for the past year, its leadership is narrowing. The primary story is BYD\u2019s explosive growth since March 2025, which has fundamentally shifted the competitive landscape from a single dominant brand to a two-brand race. Meanwhile, Lucid and Rivian remain marginal players with negligible AI visibility.<\/p>\n\n\n\n<p>This rise of AI search and AI visibility is creating some important changes in marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You may get fewer visitors, but they may be more likely to buy<\/strong>. That\u2019s because AI answers most basic questions directly, filtering out \u201ctire-kickers\u201d who were just browsing for information. So, people who actually click through to your site have moved past the research phase and are closer to making a decision.<\/li>\n\n\n\n<li><strong>AI can provide personalized recommendations in a way traditional search never could<\/strong>. Instead of showing the same results to everyone, it can suggest solutions tailored to a person\u2019s exact budget, industry, or use case. This opens up new opportunities for niche tools and services aimed at very specific audiences. But there\u2019s a trade-off: unlike search results where your brand appears alongside many others, AI may only present a single recommendation\u2014without showing all the alternatives it considered. That means less visibility for some businesses.<\/li>\n\n\n\n<li><strong>Attribution is getting trickier <\/strong>because AI often drives traffic or awareness without leaving the usual digital footprints. In many cases, people hear about your brand through AI mentions, but those interactions don\u2019t show up in traditional web analytics. Here\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/heatonsimon\/\">Simon Heaton<\/a>, Director of Growth at Buffer, explaining why and how they deal with&nbsp;that:&nbsp;<\/li>\n<\/ul>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Attribution is challenging because not all referrals happen linearly from LLMs. Right now, the cleanest quantitative method we have is by capturing the referrer sources from sessions landing on our site. Looking up domains like chatgtp, perplexity, etc.<\/p>\n<p>We\u2019re also looking at qualitative methods to augment this as well: asking users how did they hear about us? This is emerging so less of how we landed on the data&nbsp;above.<\/p>\n<p>The reality is that how users get to your site often involves various touchpoints. LLM visibility helps generate awareness, though only some of that is quantifiable. We realize the influence is much larger than what we\u2019re able to&nbsp;track.&nbsp;<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Simon Heaton\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/simon-heaton-buffer.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Simon Heaton,<\/span> <span class=\"quote-author-job\">Director of Growth, <a href=\"https:\/\/buffer.com\" target=\"_blank\">Buffer<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>The rise of AI visibility has sparked conversations about <a href=\"https:\/\/ahrefs.com\/blog\/geo-generative-engine-optimization\/\">Generative Engine Optimization (GEO) <\/a>and even <a href=\"https:\/\/ahrefs.com\/blog\/is-seo-dead\/\">doubts about the future of traditional SEO<\/a>. Instead of just trying to rank high on search engines, the goal now is to get your brand mentioned and recommended by AI assistants when people ask questions related to your business.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Who should care about AI visibility\" data-section=\"who-should-care-about-ai-visibility\">\n<h2><a id=\"post-191380-_abkgerb2b4m8\"><\/a>Who should care about AI visibility<\/h2>\n<\/div><\/div>\n\n\n\n<p>SEOs, this is mostly for you. The <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">metrics<\/a> you rely on\u2014click-through rates, organic impressions, rank tracking\u2014miss this entire discovery channel.<\/p>\n\n\n\n<p>GEO requires new tactics: earning mentions instead of just rankings, building authority through PR and media coverage, and optimizing for being cited rather than just being found. The tactics that worked for traditional search still matter, but they\u2019re not enough anymore.<\/p>\n\n\n\n<p>This is also a first-mover opportunity. Companies that figure out how to show up in AI recommendations early will have a big competitive edge\u2014long before everyone else catches on.<\/p>\n\n\n\n<p>Brand managers, executives, and business owners should also understand this shift. While you focus on traditional channels, competitors who figure out AI visibility first could build advantages before you realize what\u2019s happening. Again, this requires coordination across PR, content, and marketing teams.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Getting to know AI-powered search\" data-section=\"ai-search-basics\">\n<h2><a id=\"post-191380-_ym2o2ge3r6t2\"><\/a>Getting to know AI-powered search<\/h2>\n<\/div><\/div>\n\n\n\n<p>This section covers the three fundamentals that will shape your AI visibility strategy: how people search differently now, which AI platforms actually matter for your business, and how AI platforms source their information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_swcvf5kfx754\"><\/a>How AI search changes customer behavior<\/h3>\n\n\n\n<p>Traditional search gives you a list of links to click to get answers. AI search gives you direct answers immediately.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-a-google-search-resul.jpg\" alt=\"A side-by-side comparison of a Google search results page and a ChatGPT results page for the query &quot;best vpn&quot;. The Google page shows a list of links, while the ChatGPT page provides a direct, summarized answer with a table comparing different VPN providers.\" class=\"wp-image-191382\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-a-google-search-resul.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-a-google-search-resul-680x290.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-a-google-search-resul-768x328.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-a-google-search-resul-1536x656.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>This changes user behavior. People get conversational with their queries (e.g., \u201cI have a budget of around $200 and I\u2019m looking for the best email tool. Can you compare some options and recommend which one gives the best value?\u201d) and can ask follow-ups (\u201cWhat about one with social media add-on?\u201d). Most importantly, they get comprehensive answers without clicking through to websites, which means fewer visits overall but potentially higher-quality visitors who do click through.<\/p>\n\n\n\n<p>This seems to be confirmed by the <a href=\"https:\/\/www.growth-memo.com\/p\/trust-still-lives-in-blue-links\">latest study from Kevin Indig<\/a>. People use the new AI answers as a shortcut for simple facts, like a quick definition or a measurement conversion. It saves them a&nbsp;click.<\/p>\n\n\n\n<p>But for anything important, anything involving a purchase, a big decision, or high-stakes topics like health and finance, they don\u2019t fully trust the AI. They see the AI summary as a starting point, and then they scroll down to the traditional blue links to find a trusted brand or authoritative site to get the real&nbsp;story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_fm4d4e453a26\"><\/a>Major AI platforms you need to&nbsp;know<\/h3>\n\n\n\n<p>When it comes to sending traffic, a few AI search platforms stand&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT<\/strong>. The dominant player, driving 0.21% of total website traffic.<\/li>\n\n\n\n<li><strong>Perplexity<\/strong>. Smaller but growing fast, contributing 0.02% of traffic share.<\/li>\n<\/ul>\n\n\n\n<p>Together, these tools account for nearly all AI-driven traffic today.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1361\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-all-traffic-sources-comparison.jpg\" alt=\"A screenshot of an &quot;All Traffic Sources Comparison&quot; dashboard. It uses bar charts and percentages to compare traffic from traditional search engines like Google (41.13%) and Bing (1.59%) with AI assistants like ChatGPT (0.21%) and Perplexity (0.02%). \" class=\"wp-image-191383\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-all-traffic-sources-comparison.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-all-traffic-sources-comparison-640x425.jpg 640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-all-traffic-sources-comparison-768x510.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-all-traffic-sources-comparison-1536x1021.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The numbers come from our <a href=\"https:\/\/chatgpt-vs-google.com\">AI vs. Search Traffic Analysis dashboard<\/a> (based on over 50k sites), where you can explore the data yourself for free and track how the trends shift over&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-showing-the-month-over-month-growth.jpg\" alt=\"A data table showing the &quot;Month-over-Month Growth Details&quot; for various AI assistants, including ChatGPT, Claude, and Perplexity. It lists the percentage growth for each platform from January to August 2025, with average growth rates at the bottom. \" class=\"wp-image-191384\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-showing-the-month-over-month-growth.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-showing-the-month-over-month-growth-680x327.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-showing-the-month-over-month-growth-768x370.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-showing-the-month-over-month-growth-1536x740.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Another AI system to watch is <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">Google\u2019s AI Overviews (AIOs)<\/a>\u2014a new AI feature built directly into Google Search. As of May 2025, AIOs appear for 9.46% of all desktop keywords, and in the US, that number jumps to&nbsp;16%.<\/p>\n\n\n\n<p>According to Ahrefs Brand Radar, their presence is steadily increasing, showing a clear upward trend.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-from-ahrefs-brand-radar-illustrating.png\" alt=\"A line graph from Ahrefs Brand Radar illustrating the total number of AI responses across all platforms over time. The graph shows a steep upward trend, reaching nearly 120 million responses by September 2025. \" class=\"wp-image-191385\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-from-ahrefs-brand-radar-illustrating.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-from-ahrefs-brand-radar-illustrating-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-from-ahrefs-brand-radar-illustrating-768x328.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-from-ahrefs-brand-radar-illustrating-1536x656.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>AIOs mostly show for informational queries and source <a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">76% of citations from top-10 ranking pages<\/a>. When present on a search engine result page, they <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">reduce clicks by ~34.5%<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-titled-impact-of-aios-on-position-1.png\" alt=\"A bar chart titled &quot;Impact of AIOs on Position #1 CTR,&quot; which shows that the average click-through rate for the first organic result dropped by 34.5% (from 0.040 to 0.026) after the introduction of AI Overviews. \" class=\"wp-image-191386\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-titled-impact-of-aios-on-position-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-titled-impact-of-aios-on-position-1-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-titled-impact-of-aios-on-position-1-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-titled-impact-of-aios-on-position-1-1536x1189.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>At the same time, AIOs may increase organic search impressions, creating what the industry calls the <a href=\"https:\/\/ahrefs.com\/blog\/the-great-decoupling\/\">great decoupling<\/a>\u2014more visibility doesn\u2019t mean more clicks anymore.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"532\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-comparing-clicks-blue-line-versus-i.png\" alt=\"A line graph comparing clicks (blue line) versus impressions (purple line) over time. The graph shows that after March 2025, impressions began to rise sharply while clicks trended downward, illustrating the &quot;great decoupling&quot; effect. \" class=\"wp-image-191387\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-comparing-clicks-blue-line-versus-i.png 1720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-comparing-clicks-blue-line-versus-i-680x210.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-comparing-clicks-blue-line-versus-i-768x238.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-line-graph-comparing-clicks-blue-line-versus-i-1536x475.png 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_gdtqo6umgq1z\"><\/a>Training data vs. real-time search in AI search<\/h3>\n\n\n\n<p>AI platforms use two information sources, sometimes combining both:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Training data:<\/strong> Foundational knowledge with cutoff dates\u2014this is the information AI learned during its initial training, which typically includes content from across the web up to a specific point in time (often 6-12 months ago). Established brands with strong historical presence have advantages here because they were well-represented in the training data and tend to be mentioned more frequently in AI responses about established topics.<\/li>\n\n\n\n<li><strong>Real-time search:<\/strong> Current information for recent events, products, and pricing. This levels the playing field for newer companies with effective SEO and GEO strategies.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1724\" height=\"1450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-chatgpt-response-explaining-that.jpeg\" alt=\"A screenshot of a ChatGPT response explaining that AI Overviews reduce clicks to websites. The response includes bullet points with research findings and citations from sources like Ahrefs and Ars Technica. An arrow points to text indicating the AI used real-time search across 27 sources. \" class=\"wp-image-191388\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-chatgpt-response-explaining-that.jpeg 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-chatgpt-response-explaining-that-505x425.jpeg 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-chatgpt-response-explaining-that-768x646.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-a-chatgpt-response-explaining-that-1536x1292.jpeg 1536w\" sizes=\"auto, (max-width: 1724px) 100vw, 1724px\"><\/figure>\n\n\n\n<p>Future models starting from GPT-5 will probably rely more heavily on real-time search, making optimization more important.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/dejan.ai\/blog\/gpt-5-made-seo-irreplaceable\/\">GPT-5 Made SEO Irreplaceable<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to manually check your AI visibility for free\" data-section=\"how-to-manually-check-your-ai-visibility-for-free\">\n<h2><a id=\"post-191380-_lhz10j5p12el\"><\/a>How to manually check your AI visibility for&nbsp;free<\/h2>\n<\/div><\/div>\n\n\n\n<p>Start with simple questions your customers might ask. Try obvious ones first: \u201cWhat\u2019s the best [your type of business]?\u201d or \u201cHow do I choose [your product category]?\u201d Then get more specific based on what you actually do. If you sell email marketing software, try \u201caffordable email marketing for small businesses\u201d or \u201cemail marketing vs newsletters.\u201d<\/p>\n\n\n\n<p>Don\u2019t know what to test? Here are some&nbsp;ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check the top search terms your site ranks for. You can use the free <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> or <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a> for that. If you use AWT, head to the Site Explorer tool and open the Organic keywords tab (screenshot below).<\/li>\n\n\n\n<li>Use a free keyword tool like <a href=\"https:\/\/ahrefs.com\/keyword-generator\/?country=us&amp;input=keyword%20research\">Ahrefs\u2019 Free Keyword Generator<\/a> or <a href=\"https:\/\/alsoasked.com\">AlsoAsked<\/a> to see what search terms people may use to find your&nbsp;site.<\/li>\n\n\n\n<li>Think about the questions customers ask you most&nbsp;often.<\/li>\n\n\n\n<li>Check Google\u2019s autocomplete suggestions for keywords related to your business.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1389\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-interface.jpg\" alt=\"A screenshot of the Ahrefs Site Explorer interface. Arrows point to the &quot;Organic search&quot; menu and the &quot;Organic keywords&quot; report, showing a user how to find the keywords a website ranks for. \" class=\"wp-image-191389\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-interface.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-interface-627x425.jpg 627w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-interface-768x521.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-interface-1536x1042.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Organic keywords report in Ahrefs\u2019 Site Explorer (free in Ahrefs Webmaster Tools).&nbsp;<\/figcaption><\/figure>\n\n\n\n<p><strong>Test on different AI platforms.<\/strong> Create a free account on ChatGPT, Claude, and Perplexity (Google AI Overviews appear automatically in some Google searches). Ask the same question on each platform\u2014you\u2019ll be surprised how different the answers can be. One might mention your brand, while another completely ignores you.<\/p>\n\n\n\n<p>Also, AI assistants may recommend different products from your lineup for the same query, as in the example below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"827\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-ass.jpg\" alt=\" A side-by-side comparison of two different AI assistants answering the prompt &quot;best free seo tools&quot;. Both list Ahrefs Webmaster Tools, but they categorize the tools differently and recommend other distinct options, showing platform variability. \" class=\"wp-image-191390\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-ass.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-ass-680x275.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-ass-768x310.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-side-by-side-comparison-of-two-different-ai-ass-1536x620.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Ask the same question multiple times.<\/strong> This sounds weird, but AI gives different answers even to identical questions. Try the same prompt 2-3 times on each platform. Yes, this means a lot of conversations, but you can spread this over a few weeks, and it gives you a realistic picture.<\/p>\n\n\n\n<p>For example, when I ran the same prompt again in ChatGPT, it gave me a slightly different response; this time with a new way of categorizing the tools and offering different recommendations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1097\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-two-different-responses-from.png\" alt=\"A screenshot showing two different responses from ChatGPT to the identical prompt &quot;best free seo tools&quot;. The layout, categories, and specific tool recommendations differ between the two responses, highlighting AI's inconsistency. \" class=\"wp-image-191391\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-two-different-responses-from.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-two-different-responses-from-680x364.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-two-different-responses-from-768x411.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-two-different-responses-from-1536x823.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Take a close look at how visitors referred by AI behave<\/strong>. They may act differently from regular search traffic. In <a href=\"https:\/\/ahrefs.com\/blog\/ai-search-traffic-conversions-ahrefs\/\">our recent study<\/a>, we found that these visitors stayed longer on our site and were likely to convert\u2014probably, they\u2019ve usually done their research before clicking through.<\/p>\n\n\n\n<p>Another thing you can do with Ahrefs\u2019 free Webmaster Tools is check which types of content drive visitors to your site and how they interact with it (do they stay longer, do they click through). For context, I recently ran this check on ahrefs.com, looking at a 3-month data period:<\/p>\n\n\n\n<table id=\"tablepress-456\" class=\"tablepress tablepress-id-456 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Content category<\/th><th class=\"column-2\">Total views<\/th><th class=\"column-3\">Engagement<\/th><th class=\"column-4\">Strategic insight<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">How-to guides<\/td><td class=\"column-2\">7315<\/td><td class=\"column-3\">184 sec time on&nbsp;page<\/td><td class=\"column-4\">Bread-and-butter traffic drivers; AI assistants favor clear, actionable guides.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Data studies<\/td><td class=\"column-2\">6134<\/td><td class=\"column-3\">207 sec time on&nbsp;page<\/td><td class=\"column-4\">High engagement; authoritative research performs well in AI results and invites further clicks.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Homepage<\/td><td class=\"column-2\">2875<\/td><td class=\"column-3\">0.53 bounce rate (low)<\/td><td class=\"column-4\">Captures navigational queries; AI assistants surface brand entry points.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Listicles (tools)<\/td><td class=\"column-2\">976<\/td><td class=\"column-3\">0.84 bounce rate (high)<\/td><td class=\"column-4\">Strong time on page; useful for tool discovery via AI assistants, but high bounce suggests single-visit utility.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Definition<\/td><td class=\"column-2\">747<\/td><td class=\"column-3\">173 sec time on&nbsp;page<\/td><td class=\"column-4\">Fulfills direct informational queries; AI assistants use these for concise answers.<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Listicles<\/td><td class=\"column-2\">585<\/td><td class=\"column-3\">0.79 bounce rate (high)<\/td><td class=\"column-4\">Good at attracting curiosity clicks from AI summaries.<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Product<\/td><td class=\"column-2\">530<\/td><td class=\"column-3\">0.24 bounce rate (low)<\/td><td class=\"column-4\">Low bounce rate; AI assistants can drive qualified visitors directly to product-related pages.<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Opinion \/ thought leadership<\/td><td class=\"column-2\">282<\/td><td class=\"column-3\">214 sec time on&nbsp;page<\/td><td class=\"column-4\">Engaging for deeper reads; niche but valuable for brand authority in AI contexts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p>To get this data, click on AI Search in the <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a> tool (part of AWT). Then, you can export it and ask your favorite AI assistant to help you do the data analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"867\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-web-analytics-dashboard.png\" alt=\"A screenshot of the Ahrefs Web Analytics dashboard. An arrow points to &quot;AI search&quot; as a traffic source in the left panel, while the right panel lists the top pages receiving traffic on the website\" class=\"wp-image-191392\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-web-analytics-dashboard.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-web-analytics-dashboard-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-web-analytics-dashboard-768x325.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-web-analytics-dashboard-1536x650.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to track AI visibility at scale\" data-section=\"how-to-track-ai-visibility-at-scale\">\n<h2><a id=\"post-191380-_xfxt2kvgpr04\"><\/a>How to track AI visibility at&nbsp;scale<\/h2>\n<\/div><\/div>\n\n\n\n<p>Manual tracking becomes unmanageable very quickly. You\u2019re dealing with multiple platforms, hundreds of query variations, and a lot of response variability. For competitive analysis, you need consistent tracking over time, which is almost impossible to do by&nbsp;hand.<\/p>\n\n\n\n<p>However, the bigger limitation is discovery versus tracking. When you manually test \u201cbest email marketing tools,\u201d you\u2019re only checking one specific query you already thought of. You\u2019re tracking what you know to look for, not discovering what you&nbsp;don\u2019t.<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> automate monitoring across millions of prompts and various AI platforms, which means they can uncover opportunities you never would have found manually. They reveal queries where your competitors get mentioned, but you had no idea those conversations were even happening.<\/p>\n\n\n\n<p>To start using Brand Radar, just enter your brand name and your competitors\u2019 names (the tool can even use AI to suggest similar brands).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"830\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-setup-screen-for-ahrefs-brand-radar-2-0-it-s.png\" alt=\" The setup screen for Ahrefs Brand Radar 2.0. It shows input fields for &quot;Your brand&quot; and &quot;Your competitors,&quot; with an arrow pointing to the &quot;Suggest more&quot; feature to help identify competitors. \" class=\"wp-image-191393\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-setup-screen-for-ahrefs-brand-radar-2-0-it-s.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-setup-screen-for-ahrefs-brand-radar-2-0-it-s-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-setup-screen-for-ahrefs-brand-radar-2-0-it-s-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-setup-screen-for-ahrefs-brand-radar-2-0-it-s-1536x623.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You\u2019ll get a dashboard with data&nbsp;on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI mentions:<\/strong> When your brand appears in AI responses.<\/li>\n\n\n\n<li><strong>Impressions:<\/strong> Mentions weighted by search volume to estimate reach.<\/li>\n\n\n\n<li><strong>AI share of voice:<\/strong> Your brand\u2019s reach percentage versus competitors.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1977\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-overview-dashboard-in-ahrefs-brand-radar-for-t.jpeg\" alt=\"The overview dashboard in Ahrefs Brand Radar for the brand Notion. It displays metrics for AI Share of Voice and breaks down AI mentions by platform, including AI Overviews, AI Mode, ChatGPT, and Gemini. \" class=\"wp-image-191394\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-overview-dashboard-in-ahrefs-brand-radar-for-t.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-overview-dashboard-in-ahrefs-brand-radar-for-t-440x425.jpeg 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-overview-dashboard-in-ahrefs-brand-radar-for-t-768x741.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-overview-dashboard-in-ahrefs-brand-radar-for-t-1536x1483.jpeg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>For example, imagine you\u2019ve just launched a new product that expands your brand into a bigger market, and now you want to see how your AI visibility stacks up against new competitors. That\u2019s exactly what happened with Monday.com when they introduced their CRM feature\u2014up until then, they were mainly known as a project management tool.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your brand and competitors.<\/li>\n\n\n\n<li>Go to the Topics report.<\/li>\n\n\n\n<li>Enter the topic in the Filter window.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-demonstrating-how-to-filter-the-topi.png\" alt=\"A screenshot demonstrating how to filter the &quot;Topics&quot; report in Ahrefs Brand Radar. Numbered callouts guide the user through selecting competitors, navigating to the report, and filtering for topics that contain the word &quot;crm.&quot; \" class=\"wp-image-191395\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-demonstrating-how-to-filter-the-topi.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-demonstrating-how-to-filter-the-topi-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-demonstrating-how-to-filter-the-topi-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-demonstrating-how-to-filter-the-topi-1536x655.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can also save your reports, so you\u2019ll always have access to the same data whenever you need&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-save-a-report-in-ahref.jpg\" alt=\"A screenshot showing how to save a report in Ahrefs Brand Radar. An arrow points to the &quot;Save report&quot; button, and a pop-up window prompts the user to name the new report and confirm the brands being tracked. \" class=\"wp-image-191396\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-save-a-report-in-ahref.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-save-a-report-in-ahref-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-save-a-report-in-ahref-768x449.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-save-a-report-in-ahref-1536x898.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you need to share updates with stakeholders or clients, you can add AI visibility data to a live dashboard using the <a href=\"https:\/\/ahrefs.com\/blog\/reports\/\">Report Builder<\/a>. It will keep everything updated automatically, so the data is always current.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2612\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/brand-radar-in-report-builder.jpg\" alt=\"How to add data from Brand Radar to dashboard in Report Builder.\" class=\"wp-image-191419\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/brand-radar-in-report-builder.jpg 2612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/brand-radar-in-report-builder-680x309.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/brand-radar-in-report-builder-768x349.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/brand-radar-in-report-builder-1536x699.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/brand-radar-in-report-builder-2048x931.jpg 2048w\" sizes=\"auto, (max-width: 2612px) 100vw, 2612px\"><\/figure>\n\n\n\n<p>In <a href=\"https:\/\/ahrefs.com\/blog\/brand-radar-use-cases\/\">this article<\/a>, we cover even more use cases of Brand Radar, including how&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure how closely AI links your brand to a topic or product category.<\/li>\n\n\n\n<li>Identify which of your pages get the most visibility in AI search.<\/li>\n\n\n\n<li>See which content formats AI tends to cite most often for your&nbsp;topic.<\/li>\n\n\n\n<li>Find the most-cited pages in your niche\u2014and learn how to get mentioned in&nbsp;them.<\/li>\n<\/ul>\n\n\n\n<p>Another handy tool is <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>. One of its many features lets you quickly check the AI visibility of any website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1758\" height=\"978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-overview-2.jpg\" alt=\"A screenshot of the Ahrefs Site Explorer overview page for ahrefs.com. The &quot;AI citations&quot; section is highlighted, showing the total number of citations the website has received from AI platforms like AI Overview, ChatGPT, and Perplexity. \" class=\"wp-image-191397\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-overview-2.jpg 1758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-overview-2-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-overview-2-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-overview-2-1536x854.jpg 1536w\" sizes=\"auto, (max-width: 1758px) 100vw, 1758px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_qz8s7oh6math\"><\/a>AI tracking tools are not perfect<\/h3>\n\n\n\n<p>The AI search landscape is still developing, which means the data and methodologies have some significant constraints you should be aware&nbsp;of.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No real demand data exists.<\/strong> No company has access to actual search volume data for ChatGPT or other AI platforms (yet).<\/li>\n\n\n\n<li><strong>All tools use synthetic prompts<\/strong> since real user query data isn\u2019t available. At Ahrefs, we base our prompts on real questions from our keyword database and People Also Ask data, but they\u2019re still \u201cartificial\u201d.<\/li>\n\n\n\n<li><strong>AI responses vary significantly<\/strong> due to personalization, different models, and inconsistent responses.<\/li>\n\n\n\n<li><strong>Attribution remains challenging.<\/strong> Tracking direct conversions from AI mentions is nearly impossible due to complex user journeys.<\/li>\n<\/ul>\n\n\n\n<p>Bottom line: While no tool is perfect, dedicated AI visibility tools remain your best option for systematic tracking and competitive analysis at&nbsp;scale.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key AI visibility optimization principles\" data-section=\"key-ai-visibility-optimization-principles\">\n<h2><a id=\"post-191380-_7j3xs17k057\"><\/a>Key AI visibility optimization principles<\/h2>\n<\/div><\/div>\n\n\n\n<p>This new practice of optimizing for AI search is known as <a href=\"https:\/\/ahrefs.com\/blog\/geo-generative-engine-optimization\/\">Generative Engine Optimization (GEO)<\/a>. The idea is to ensure your brand is visible and accurately represented in AI-generated answers\u2014so it shows up even when users don\u2019t click a&nbsp;link.<\/p>\n\n\n\n<p>You might also see it referred to as <a href=\"https:\/\/ahrefs.com\/blog\/llm-optimization\/\">LLMO<\/a> or <a href=\"https:\/\/ahrefs.com\/blog\/answer-engine-optimization\/\">AEO<\/a>, but the goal is the same: making sure AI assistants include your brand in their responses.<\/p>\n\n\n\n<p>Think of it this way: traditional SEO was like competing to have the best storefront on a busy street. GEO is like making sure the local tour guide knows about your business and recommends it to visitors.<\/p>\n\n\n\n<p>The good news is that GEO builds on traditional SEO fundamentals\u2014great content, clear structure, and topical authority work for both. You\u2019re just expanding your definition of success beyond clicks to include AI citations and brand mentions.<\/p>\n\n\n\n<p>Finally, you don\u2019t always need it to get mentioned or cited by AI. Take Ahrefs, for example\u2014our content and product pages have been referenced 7,470 times across 2,309 pages, all without any effort to optimize for AI visibility. It\u2019s a good reminder that AI isn\u2019t really a brand-new marketing channel; it\u2019s built on the content that\u2019s already out&nbsp;there.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-the-ahrefs-site-explorer-overview-pa.png\" alt=\"Screenshot of the Ahrefs Site Explorer overview page for ahrefs.com, with the &quot;AI citations&quot; section highlighted to show citation counts from various AI platforms. \" class=\"wp-image-191398\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-the-ahrefs-site-explorer-overview-pa.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-the-ahrefs-site-explorer-overview-pa-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-the-ahrefs-site-explorer-overview-pa-768x564.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n\n\n\n<p>Back to the core principles that drive AI visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_7qism5j30mi7\"><\/a>Build third-party authority<\/h3>\n\n\n\n<p>Most brand mentions will come from third-party sites, not your own domain. AI platforms seem to trust external validation over self-promotion. To illustrate, here are the top sources of our brand mentions (no ahrefs.com):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"681\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-listing-the-top-third-party-web-pages.png\" alt=\"A data table listing the top third-party web pages that provide brand mentions for Ahrefs in AI responses.\" class=\"wp-image-191399\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-listing-the-top-third-party-web-pages.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-listing-the-top-third-party-web-pages-680x226.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-listing-the-top-third-party-web-pages-768x255.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-data-table-listing-the-top-third-party-web-pages-1536x511.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>So, focus your efforts on getting featured in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry rankings and \u201cbest of\u201d lists<\/strong> from authoritative publications. You can use <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> to find those with high AI citation counts and domain authority.<\/li>\n\n\n\n<li><strong>PR and media coverage<\/strong> in relevant trade publications.<\/li>\n\n\n\n<li><strong>Customer reviews and case studies<\/strong> on third-party platforms.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_2b4d6j5bmdit\"><\/a>Focus on high-citation content formats<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\">According to our research<\/a>, certain content types get cited by AI more frequently:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cBest\u201d and \u201ctop\u201d lists<\/strong>. These comparison formats are exactly what AI needs to make recommendations.<\/li>\n\n\n\n<li><strong>\u201cVs\u201d comparisons and how-to guides<\/strong> help AI answer specific user questions about choosing between options or solving problems.<\/li>\n\n\n\n<li><strong>Product and service pages<\/strong> with clear, factual descriptions get cited when AI needs to explain what companies offer.<\/li>\n\n\n\n<li><strong>Data studies and authoritative research<\/strong> provide the facts and figures AI platforms love to reference.<\/li>\n\n\n\n<li><strong>Definition and FAQ content<\/strong> answer the basic questions AI gets asked most frequently.<\/li>\n<\/ul>\n\n\n\n<p>One more important note: compared to traditional search results, <a href=\"https:\/\/ahrefs.com\/blog\/do-ai-assistants-prefer-to-cite-fresh-content\/\">AI assistants tend to favor fresher content<\/a>. Once you create these assets, make sure to keep them updated.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-comparing-the-average-age-of-cited-co.png\" alt=\"A bar chart comparing the &quot;Average age of cited content&quot; between organic search results and AI assistants. The chart shows that AI assistants (red bars) tend to cite newer content than traditional organic search results (blue bars).\" class=\"wp-image-191400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-comparing-the-average-age-of-cited-co.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-comparing-the-average-age-of-cited-co-413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-comparing-the-average-age-of-cited-co-768x791.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-bar-chart-comparing-the-average-age-of-cited-co-1491x1536.png 1491w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_ne0m9vqfnbu\"><\/a>Perfect your primary touchpoints<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/\">We found that over 80% of AI traffic goes to homepages, product pages, and key tools. <\/a> Chances are, AI traffic share on your site will look similar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1852\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-pie-chart-titled-percentage-of-visitors-by-pag.jpeg\" alt=\" A pie chart titled &quot;Percentage of visitors by page type from AI Assistants.&quot; It shows that the vast majority of AI-referred traffic goes to &quot;Free Tool&quot; (36.45%), &quot;Product page&quot; (23.12%), and &quot;Homepage&quot; (20.41%).\" class=\"wp-image-191401\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-pie-chart-titled-percentage-of-visitors-by-pag.jpeg 1720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-pie-chart-titled-percentage-of-visitors-by-pag-395x425.jpeg 395w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-pie-chart-titled-percentage-of-visitors-by-pag-768x827.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-pie-chart-titled-percentage-of-visitors-by-pag-1427x1536.jpeg 1427w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\"><\/figure>\n\n\n\n<p>Make these pages AI-friendly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make your value proposition immediately clear<\/strong> in the first paragraph.<\/li>\n\n\n\n<li><strong>Create factual descriptions AI can easily parse and cite<\/strong>, avoid marketing fluff.<\/li>\n\n\n\n<li><strong>Use structured formatting<\/strong> with headers, bullet points, and clear sections.<\/li>\n\n\n\n<li><strong>Include easy-to-find contact information<\/strong> and key business details.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_bqjvx8yt576h\"><\/a>Format for AI readability<\/h3>\n\n\n\n<p>AI platforms prefer content that\u2019s easy to understand and&nbsp;cite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use hierarchical headings<\/strong> (H1, H2, H3) and bullet points for structure.<\/li>\n\n\n\n<li><strong>Write in simple, direct language<\/strong> with short paragraphs. Answer common questions explicitly rather than making readers infer answers.<\/li>\n\n\n\n<li><strong>Include specific facts and figures<\/strong> that AI can quote with confidence.<\/li>\n\n\n\n<li><strong>Ensure fast loading speeds and mobile optimization. <\/strong>Likely more important for Google\u2019s AI than other ones and by extension, AI assistants that use Google Search to improve results.<\/li>\n\n\n\n<li><strong>Add schema markup<\/strong> for FAQs and product information.<\/li>\n\n\n\n<li><strong>Finally, make sure you\u2019re not blocking AI bots<\/strong> in your robots.txt file or in your firewall settings.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_yjhprvf66izp\"><\/a>Post on high-authority user-generated content platforms<\/h3>\n\n\n\n<p>AI platforms clearly favor certain websites when pulling citations, which means you can lean on the platforms AI already trusts.<\/p>\n\n\n\n<p>The data highlights some big winners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube is the <a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">second most-cited domain in AI answers<\/a>, with <a href=\"https:\/\/ahrefs.com\/websites\">3.7 billion monthly organic visits<\/a>.<\/li>\n\n\n\n<li>Reddit shows up in <a href=\"https:\/\/detailed.com\/forum-serps\/\">77% of product review searches<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">ranks third<\/a> overall for AI citations.<\/li>\n<\/ul>\n\n\n\n<p>The takeaway? Go where your audience already spends their time. If they\u2019re asking questions in specific subreddits, that\u2019s where you should show up. If they\u2019re watching YouTube to learn about your industry, that\u2019s where your focus should be.<\/p>\n\n\n\n<p>Here\u2019s how you can use Ahrefs to find relevant Reddit threads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>, enter \u201c<a href=\"http:\/\/reddit.com\/\">reddit.com<\/a>\u201d, and open the Organic keywords report.<\/li>\n\n\n\n<li>Use filters: positions 1-10, keyword includes (enter phrases related to your site). You can select a preferred location, too.<\/li>\n\n\n\n<li>Look for relevant keywords with a lot of traffic.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1267\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-ahrefs-site-explorer-showing-how-to.jpeg\" alt=\"Screenshot of Ahrefs Site Explorer showing how to find high-traffic Reddit threads. The 'Organic keywords' report is filtered to show keywords containing &quot;seo&quot; for which reddit.com ranks in the top 10 on Google.\" class=\"wp-image-191402\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-ahrefs-site-explorer-showing-how-to.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-ahrefs-site-explorer-showing-how-to-680x421.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-ahrefs-site-explorer-showing-how-to-768x475.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-ahrefs-site-explorer-showing-how-to-1536x950.jpeg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>As for YouTube, here\u2019s how to find topics where Google cites this platform in AI Overviews:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Site Explorer and enter <a href=\"http:\/\/youtube.com\">youtube.com<\/a> as the target.<\/li>\n\n\n\n<li>Set SERP features filter to \u201cCurrent include target in AI Overviews\u201d.<\/li>\n\n\n\n<li>Set the keyword filter to \u201cContain [your topics]\u201d.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-tool-demo.jpg\" alt=\"A screenshot of the Ahrefs Site Explorer tool demonstrating how to find YouTube videos cited in Google AI Overviews. The interface shows filters set to find keywords related to &quot;digital marketing&quot; where youtube.com is featured in the AI response.\" class=\"wp-image-191403\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-tool-demo.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-tool-demo-657x425.jpg 657w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-tool-demo-768x497.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-site-explorer-tool-demo-1536x993.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191380-_z1l8hgnjgtwq\"><\/a>Find your AI mentions and citation gaps<\/h3>\n\n\n\n<p><strong>AI mentions gaps <\/strong>are AI responses where competitors are mentioned, but you\u2019re not.<\/p>\n\n\n\n<p>By analyzing your AI mention gap, you\u2019ll discover industry publications, review sites, and expert roundups that are warm leads for PR outreach because they\u2019ve already demonstrated interest in covering your market.<\/p>\n\n\n\n<p>Here\u2019s how to find your AI mention gap using Ahrefs\u2019 Brand&nbsp;Radar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your brand and competitors.<\/li>\n\n\n\n<li>Hover on your brand in the mentions graph section and click on \u201cOthers only\u201d.<\/li>\n\n\n\n<li>Go to the Cited pages report.<\/li>\n\n\n\n<li>Repeat for each AI&nbsp;index.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1241\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-ahrefs-brand-radar-overview-for-mailchimp-an.png\" alt=\"The Ahrefs Brand Radar overview for Mailchimp. An arrow highlights the &quot;Others only&quot; filter, which isolates AI responses where competitors are mentioned but Mailchimp is not, helping to identify mention gaps. \" class=\"wp-image-191404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-ahrefs-brand-radar-overview-for-mailchimp-an.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-ahrefs-brand-radar-overview-for-mailchimp-an-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-ahrefs-brand-radar-overview-for-mailchimp-an-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-ahrefs-brand-radar-overview-for-mailchimp-an-1536x931.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Steps 1 and&nbsp;2.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-cited-pages-report-in-ahrefs-brand-radar-it.png\" alt=\"The &quot;Cited pages&quot; report in Ahrefs Brand Radar. It shows a list of web pages that cite Mailchimp's competitors but do not mention Mailchimp itself, which is highlighted by an empty column for the brand. \" class=\"wp-image-191405\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-cited-pages-report-in-ahrefs-brand-radar-it.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-cited-pages-report-in-ahrefs-brand-radar-it-621x425.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-cited-pages-report-in-ahrefs-brand-radar-it-768x526.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-cited-pages-report-in-ahrefs-brand-radar-it-1536x1052.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Steps 3 and&nbsp;4.<\/figcaption><\/figure>\n\n\n\n<p><strong>AI citation gaps <\/strong>are AI responses where competitors\u2019 content gets cited, but yours does&nbsp;not.<\/p>\n\n\n\n<p>When AI cites your competitor\u2019s research or quotes their expert opinion, it\u2019s positioning them as the thought leader in your space. Over time, this builds their brand authority while yours remains invisible.<\/p>\n\n\n\n<p>Use Brand Radar to show competitor citations without your brand, then identify high-search-volume queries where competitors dominate. Create superior content targeting these specific topics to earn your own citations.<\/p>\n\n\n\n<p>To identify your AI citation gap with Brand&nbsp;Radar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make sure top-level filters are left&nbsp;blank.<\/li>\n\n\n\n<li>Go to the cited pages report.<\/li>\n\n\n\n<li>Set the lower filters to AND. Then, set the first rule to \u201cCited domain doesn\u2019t contain [your domain]\u201d. Add a new Group and set it to OR. Inside that Group, add separate rules for each competitor domain, using: \u201cCited domain contains [competitor\u2019s domain].\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-advanced-filters.png\" alt=\" A screenshot showing how to use advanced filters in Ahrefs Brand Radar's &quot;Cited pages&quot; report. The filters are configured to find pages that cite competitors like HubSpot or Brevo but do not cite the user's brand, Mailchimp, to find citation gaps. \" class=\"wp-image-191406\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-advanced-filters.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-advanced-filters-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-advanced-filters-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-showing-how-to-use-advanced-filters-1536x1007.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-191380-_jzgzejhocb7i\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>AI search isn\u2019t a <em>completely<\/em> separate marketing channel you need to add to your already-packed strategy. It\u2019s how your existing efforts\u2014content creation, PR, SEO, brand building\u2014now have additional impact you weren\u2019t measuring before.<\/p>\n\n\n\n<p>The content you\u2019re already creating can get cited by AI platforms. The PR coverage you\u2019re already pursuing can lead to AI mentions. The industry relationships you\u2019re already building can result in AI recommendations. You don\u2019t need to start from scratch; you need to expand how you define success.<\/p>\n\n\n\n<p>So, this isn\u2019t about panicking or dropping everything to chase AI search. It\u2019s about recognizing a timing opportunity and acting while the barrier to entry is still low. So, start testing, learning, and optimizing while there\u2019s still room to make an impact.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I\u2019m using Ahrefs\u2019 Brand Radar to analyze Tesla\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469],"tags":[],"coauthors":[412],"class_list":["post-191380","post","type-post","status-publish","format-standard","hentry","category-ai-search","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners<\/title>\n<meta name=\"description\" content=\"AI visibility is just beginning\u2014most brands aren\u2019t tracking or optimizing for it yet. Learn how to build early momentum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners\" \/>\n<meta property=\"og:description\" content=\"AI visibility is just beginning\u2014most brands aren\u2019t tracking or optimizing for it yet. Learn how to build early momentum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T12:50:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T21:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners\",\"datePublished\":\"2025-09-16T12:50:09+00:00\",\"dateModified\":\"2025-12-22T21:21:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/\"},\"wordCount\":3587,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/the-complete-ai-visibility-guide-for-by-mateusz-makosiewicz-ai-search.jpg\",\"articleSection\":[\"AI Search\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/\",\"name\":\"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png\",\"datePublished\":\"2025-09-16T12:50:09+00:00\",\"dateModified\":\"2025-12-22T21:21:48+00:00\",\"description\":\"AI visibility is just beginning\u2014most brands aren\u2019t tracking or optimizing for it yet. Learn how to build early momentum.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-visibility\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png\",\"width\":2048,\"height\":1882,\"caption\":\"A dashboard screenshot from Ahrefs Brand Radar showing an overview of Tesla's AI visibility. It displays key metrics like AI Share of Voice (65.0%), and a line graph comparing Tesla's share of voice against competitors like BYD, Lucid, and Rivian over the past year.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\",\"name\":\"Mateusz Makosiewicz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"caption\":\"Mateusz Makosiewicz\"},\"description\":\"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mateusz-makosiewicz-38154b67\\\/\",\"https:\\\/\\\/x.com\\\/m_makosiewicz\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/mateusz-makosiewicz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners","description":"AI visibility is just beginning\u2014most brands aren\u2019t tracking or optimizing for it yet. Learn how to build early momentum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/ai-visibility\/","og_locale":"en_US","og_type":"article","og_title":"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners","og_description":"AI visibility is just beginning\u2014most brands aren\u2019t tracking or optimizing for it yet. Learn how to build early momentum.","og_url":"https:\/\/ahrefs.com\/blog\/ai-visibility\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2025-09-16T12:50:09+00:00","article_modified_time":"2025-12-22T21:21:48+00:00","og_image":[{"width":2048,"height":1882,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png","type":"image\/png"}],"author":"Mateusz Makosiewicz","twitter_card":"summary_large_image","twitter_creator":"@m_makosiewicz","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/"},"author":{"name":"Mateusz Makosiewicz","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c"},"headline":"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners","datePublished":"2025-09-16T12:50:09+00:00","dateModified":"2025-12-22T21:21:48+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/"},"wordCount":3587,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/the-complete-ai-visibility-guide-for-by-mateusz-makosiewicz-ai-search.jpg","articleSection":["AI Search"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/","url":"https:\/\/ahrefs.com\/blog\/ai-visibility\/","name":"The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png","datePublished":"2025-09-16T12:50:09+00:00","dateModified":"2025-12-22T21:21:48+00:00","description":"AI visibility is just beginning\u2014most brands aren\u2019t tracking or optimizing for it yet. Learn how to build early momentum.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/ai-visibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/ai-visibility\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-dashboard-screenshot-from-ahrefs-brand-radar-sho.png","width":2048,"height":1882,"caption":"A dashboard screenshot from Ahrefs Brand Radar showing an overview of Tesla's AI visibility. It displays key metrics like AI Share of Voice (65.0%), and a line graph comparing Tesla's share of voice against competitors like BYD, Lucid, and Rivian over the past year."},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c","name":"Mateusz Makosiewicz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","caption":"Mateusz Makosiewicz"},"description":"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.","sameAs":["https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/","https:\/\/x.com\/m_makosiewicz"],"url":"https:\/\/ahrefs.com\/blog\/author\/mateusz-makosiewicz\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/191380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=191380"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/191380\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=191380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=191380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=191380"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=191380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}