{"id":190494,"date":"2025-08-11T05:00:00","date_gmt":"2025-08-11T10:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=190494"},"modified":"2025-09-03T05:23:25","modified_gmt":"2025-09-03T10:23:25","slug":"ai-search-overlap","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-search-overlap\/","title":{"rendered":"Only 12% of AI Cited URLs Rank in Google\u2019s Top 10 for the Original Prompt"},"content":{"rendered":"<div class=\"intro-txt\">In a dataset of 15,000 prompts, we found that\u2014on average\u2014only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google\u2019s top 10 results for the same prompt.<\/div>\n\n\n\n<p>Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query.<\/p>\n\n\n\n<p>We analyzed four AI assistants\u2014ChatGPT, Gemini, Copilot, and Perplexity\u2014to measure how often the URLs they cite or reference overlap with what Google or Bing ranks for the same&nbsp;query.<\/p>\n\n\n\n<p>On average, the citation overlap between AI assistants and Google and Bing\u2019s top 10 stands at&nbsp;11%.<\/p>\n\n\n\n<p><code>((Google AI overlap total + Bing AI overlap total) \/ 10) = 10.96%<\/code><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"1515\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/3-ai-search-overlap-1.png\" alt=\"Ahrefs research using Brand Radar: Only 11% of AI citations overlap with Google\u2019s and Bing\u2019s top 10\" class=\"wp-image-191205\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/3-ai-search-overlap-1.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/3-ai-search-overlap-1-487x425.png 487w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/3-ai-search-overlap-1-768x670.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/3-ai-search-overlap-1-1536x1340.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/figure>\n\n\n\n<p>Further down, we look at this broken down by individual search engine.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Methodology\" data-section=\"methodology\">\n<h2><a id=\"post-190494-_xv0pp1c0ruq3\"><\/a>Methodology<\/h2>\n<\/div><\/div>\n\n\n\n<p>Using data from <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>, our data scientist, <a href=\"https:\/\/sg.linkedin.com\/in\/xibeijia-guan\">Xibeijia Guan<\/a>, searched 15,000 long-tail queries in Google and Bing, then asked those same questions to AI assistants.<\/p>\n\n\n\n<p>Example queries included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cHow much does it cost to install a security camera?\u201d<\/li>\n\n\n\n<li>\u201cHow to get enough protein when you can\u2019t eat&nbsp;dairy?\u201d<\/li>\n\n\n\n<li>\u201cWhat is the cheapest full comprehensive insurance?\u201d<\/li>\n\n\n\n<li>\u201c\u00bfCu\u00e1l es el mejor suplemento para la recuperaci\u00f3n muscular?\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"1181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Brand-radar-long-tail-query.png\" alt=\"Search for query &quot;How much does it cost to install a security camera&quot; in Ahrefs Brand Radar\" class=\"wp-image-190541\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Brand-radar-long-tail-query.png 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Brand-radar-long-tail-query-439x425.png 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Brand-radar-long-tail-query-768x743.png 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Xibeijia then extracted every visible citation returned for each question across both search and AI indices.<\/p>\n\n\n\n<p>In the search dataset, she recorded the ranking positions of the cited URLs\u2014then categorized them based on whether they appeared in the top 10, or top 100 results.<\/p>\n\n\n\n<p>The AI assistants tested include ChatGPT (both in-text citations and bottom-of-response references), Gemini, Copilot, and Perplexity.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12% of AI citations are present in Google\u2019s top 10\" data-section=\"section-two\">\n<h2><a id=\"post-190494-_6f64vwumvv6q\"><\/a>12% of AI citations are present in Google\u2019s top&nbsp;10<\/h2>\n<\/div><\/div>\n\n\n\n<p>According to research carried out by our data scientist, <a href=\"https:\/\/sg.linkedin.com\/in\/xibeijia-guan\">Xibeijia Guan<\/a>, just 12% of citations in AI assistants also rank in Google\u2019s top 10, on average.<\/p>\n\n\n\n<p><code>((28.6 + 8 + 6.1 + 8.6 + 8.2) \/ 5) = 11.9%<\/code><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/1-ai-search-overlap-1-1.png\" alt=\"Ahrefs research using Brand Radar: 12% of AI citations are present in Google\u2019s top 10\" class=\"wp-image-191211\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/1-ai-search-overlap-1-1.png 1720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/1-ai-search-overlap-1-1-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/1-ai-search-overlap-1-1-768x590.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/1-ai-search-overlap-1-1-1536x1181.png 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>80% of those citations don\u2019t rank anywhere in Google for the original query\u201480% is essentially the average of all the \u201cred\u201d columns in the chart&nbsp;above.<\/p>\n\n\n\n<p>The overlap between AI and search citations is smaller than we anticipated, but we have a couple of theories as to why that might&nbsp;be.<\/p>\n\n\n\n<p>We\u2019ll get into them a little later&nbsp;on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-190494-_ail91w2f72rc\"><\/a>Perplexity aligns closest to Google<\/h3>\n\n\n\n<p>Perplexity is an AI assistant that was literally <a href=\"https:\/\/www.perplexity.ai\/hub\/blog\/getting-started-with-perplexity\">built to cite<\/a>\u2014its goal is to support nearly every statement with a source.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Perplexity is the world\u2019s first answer engine. It searches the internet in real time to deliver fast, clear answers to any question\u2014with sources and citations included\u2026Every answer comes with clickable citations, making it easy to verify the information and dig deeper if you want.<br><\/em><br><a href=\"https:\/\/www.perplexity.ai\/hub\/blog\/getting-started-with-perplexity\">Perplexity Team<\/a>, Oct&nbsp;2024<\/p>\n<\/blockquote>\n\n\n\n<p>ChatGPT and Gemini, on the other hand, don\u2019t always link&nbsp;out.<\/p>\n\n\n\n<p>Their citation process is very much query-dependent, and their internal systems trigger searches based on different criteria.<\/p>\n\n\n\n<p>ChatGPT, for example, seems to use something called the <a href=\"https:\/\/www.linkedin.com\/posts\/mihir23192_the-seo-community-will-soon-start-discussing-activity-7353609394435117057-4sqT\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACFVHncB5jqhKHk56xrmoTazEwPvJ01c_Ig\">sonic classifier<\/a>\u2014if the prompt \u201cprobability\u201d exceeds a certain threshold (i.e. if the response is less easy to \u201cpredict\u201d based on training data), then ChatGPT will perform a web search.<\/p>\n\n\n\n<p>Perplexity consistently favors content that ranks well in Google, with 28.6% of its cited URLs landing in the top&nbsp;10.<\/p>\n\n\n\n<p>For the other AI assistants, that number hovers around 8%\u2014and more than 80% of their citations come from pages that don\u2019t rank at all for the target query.<\/p>\n\n\n\n<p>Since Perplexity focuses heavily on citations, it seems logical that its results would align closely with Google\u2019s.<\/p>\n\n\n\n<p>But, unlike Gemini and other AI assistants, Perplexity doesn\u2019t draw on Google <em>or<\/em> Bing\u2019s index. In fact, it has its own search index, based on its crawler: <a href=\"https:\/\/docs.perplexity.ai\/guides\/bots\">perplexitybot<\/a>.<\/p>\n\n\n\n<p>AI assistants\u2014even those that draw on Google and Bing\u2014appear to query search indexes in a fundamentally different way. This explains why we\u2019re seeing minimal crossover.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10% of AI citations overlap with Bing\u2019s top 10 results\" data-section=\"section-three\">\n<h2><a id=\"post-190494-_248kel8x5gmi\"><\/a>10% of AI citations overlap with Bing\u2019s top 10 results<\/h2>\n<\/div><\/div>\n\n\n\n<p>When measuring against Bing results, overlap remains low in the top 10\u2014hitting roughly 10% on average.<\/p>\n\n\n\n<p><code>((16.6 + 14 + 8.1 + 8.1 + 3.3) \/ 5) = 10.02%<\/code><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1719\" height=\"1322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/2-ai-search-overlap-1.png\" alt=\"Ahrefs research using Brand Radar: 10% of AI citations overlap with Bing\u2019s top 10 results\" class=\"wp-image-191212\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/2-ai-search-overlap-1.png 1719w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/2-ai-search-overlap-1-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/2-ai-search-overlap-1-768x591.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/2-ai-search-overlap-1-1536x1181.png 1536w\" sizes=\"auto, (max-width: 1719px) 100vw, 1719px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Copilot rises to the top of the list, which is to be expected since it is a Microsoft-owned product that <a href=\"https:\/\/www.zdnet.com\/article\/what-is-copilot-formerly-bing-chat-heres-everything-you-need-to-know\/\">draws on Bing search results<\/a> when generating its responses.<\/p>\n\n\n\n<p>Perplexity still remains one of the most SEO-aligned AI assistants, while ChatGPT and Gemini show the least overlap.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"76% of AI Overview citations pull from top 10 pages\" data-section=\"section-four\">\n<h2><a id=\"post-190494-_bjjzq9asyv3u\"><\/a>76% of AI Overview citations pull from top 10&nbsp;pages<\/h2>\n<\/div><\/div>\n\n\n\n<p>This study builds on our earlier research into how often high-ranking pages get cited in Google\u2019s AI Overviews.<\/p>\n\n\n\n<p>Further reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">76% of AI Overview Citations Pull From Top 10&nbsp;Pages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/does-ranking-higher-on-google-mean-youll-get-cited-in-ai-overviews\/\">Does Ranking Higher on Google Mean You\u2019ll Get Cited in AI Overviews?<\/a><\/li>\n<\/ul>\n\n\n\n<p>In those studies, we found a moderate positive correlation between Google rankings and citations in AI Overviews, with 76% of cited URLs coming from pages in the top&nbsp;10.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"1835\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-190494-4.png\" alt=\"Ahrefs AI Overview research: 76% of AI Overview citations pull from top 10 pages\" class=\"wp-image-190498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-190494-4.png 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-190494-4-345x425.png 345w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-190494-4-768x947.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-190494-4-1246x1536.png 1246w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Based on the data, it seems as if AI Overviews function like an extension of traditional search\u2014surfacing results that mostly reflect the&nbsp;SERP.<\/p>\n\n\n\n<p>In other words, AI Overviews follow the SERPs\u2014AI assistants don\u2019t.<\/p>\n\n\n\n<p>Even the assistants built <em>by<\/em> Google aren\u2019t closely aligned with Google\u2019s SERPs.<\/p>\n\n\n\n<p>There are clearly other factors influencing what gets cited, beyond just search rankings.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why AI citations might differ from Google or Bing results\" data-section=\"section-five\">\n<h2><a id=\"post-190494-_optwgqenz9il\"><\/a>Why AI citations might differ from Google or Bing results<\/h2>\n<\/div><\/div>\n\n\n\n<p>Our data shows that the URLs cited by AI assistants rarely match what Google and Bing&nbsp;ranks.<\/p>\n\n\n\n<p>In most cases, they don\u2019t appear in the top 10 for the target prompt\u2014often, they aren\u2019t in the top 100 at&nbsp;all.<\/p>\n\n\n\n<p>This is because AI assistants don\u2019t rank results in the same way search engines do.<\/p>\n\n\n\n<p>Instead of processing just one user query when deciding what to cite, they tend to retrieve pages based on multiple variations of that query\u2014a technique known as \u201c<strong>query fan-out<\/strong>.\u201d<\/p>\n\n\n\n<p>These variations then get merged using methods like <a href=\"https:\/\/metehan.ai\/blog\/chatgpt-is-using-reciprocal-rank-fusion-rrf\/?s=09\">Reciprocal Rank Fusion<\/a> (<strong>RRF<\/strong>), where the pages that appear consistently are favored more.<\/p>\n\n\n\n<p>For example, a page that ranks around #6 for \u201chow to descale a coffee machine,\u201d \u201ccleaning a Nespresso machine,\u201d and \u201cremove limescale from coffee maker\u201d might be cited over one that ranks #1 for only one of&nbsp;those.<\/p>\n\n\n\n<p>In fact, it\u2019s possible that AI assistants may never search for the <strong>actual<\/strong> prompt that the user inputs\u2014instead it just acts as a catalyst for other fan-out queries.<\/p>\n\n\n\n<p>This is why eventual citations won\u2019t always rank for the original prompt.<\/p>\n\n\n\n<p>Personalization can also play a role: the exact same search query run through AI can lead to wholly different citations, due to factors like the user\u2019s prompt or conversation history.<\/p>\n\n\n\n<p>All of this may explain why AI citations don\u2019t always mirror the&nbsp;SERPs.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p>You can optimize for multiple, long-tail query variations using Parent Topics in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keyword Explorer<\/a>.<\/p>\n<p>Just search a keyword, head to the Matching Terms or Related Terms report, and check out the Parent Topics on the left, or hit the Clusters by Parent Topic&nbsp;tab.<\/p>\n<p>Then hit the Questions tab for long-tail queries to target in your content\u2026<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-yuixpls0vk4\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:4\/3\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:75.000000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-yuixpls0vk4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/YUIxpLs0Vk4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"675\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YUIxpLs0Vk4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>And to see how much ownership you have over existing long-tail query permutations, add a Target filter for your domain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-190499 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Target-in-Parent-Topics.jpg\" alt=\"Adding a target to Ahrefs Parent Topics report to see where a site ranks for related keywords. Screenshot shows a view of the Matching Terms report, with various different sized and coloured boxes representing the size of the keyword cluster group. \" width=\"2312\" height=\"2622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Target-in-Parent-Topics.jpg 2312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Target-in-Parent-Topics-375x425.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Target-in-Parent-Topics-768x871.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Target-in-Parent-Topics-1354x1536.jpg 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/Target-in-Parent-Topics-1806x2048.jpg 1806w\" sizes=\"auto, (max-width: 2312px) 100vw, 2312px\"><\/p>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Does ChatGPT draw on Bing or Google?\" data-section=\"section-six\">\n<h2>Does ChatGPT draw on Bing or Google?<\/h2>\n<\/div><\/div>\n\n\n\n<p>Recent tests by <a href=\"https:\/\/newsletter-alekseo-com.translate.goog\/p\/searchgpt-bing-google?_x_tr_sl=fr&amp;_x_tr_tl=en&amp;_x_tr_hist=true\">Aleksis Rylko<\/a> suggests that SearchGPT citations closely resemble Google citations.<\/p>\n\n\n\n<p>Rylko believes ChatGPT may now quietly pull from Google\u2019s search index.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-appears-to-use-google-search-as-a-fallback\/552089\/#:~:text=Aleyda%20Sol%C3%ADs%20conducted%20an%20experiment,not%20yet%20indexed%20on%20Bing.\">Aleyda Sol\u00eds corroborated this<\/a>\u2014she discovered that ChatGPT uses Google as a fallback when Bing pages are inaccessible.<\/p>\n\n\n\n<p>These findings came as a surprise to many, because ChatGPT\u2019s built-in provider is&nbsp;Bing.<\/p>\n\n\n\n<p>From our own dataset, we aren\u2019t seeing much differentiation in how ChatGPT surfaces both Google and Bing results.<\/p>\n\n\n\n<table id=\"tablepress-451\" class=\"tablepress tablepress-id-451 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Google (top 10)<\/th><th class=\"column-3\">Bing (top 10)<\/th><th class=\"column-4\">Google (top 100)<\/th><th class=\"column-5\">Bing (top&nbsp;100)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">ChatGPT (in-text citations)<\/td><td class=\"column-2\">8.00%<\/td><td class=\"column-3\">8.10%<\/td><td class=\"column-4\">8.80%<\/td><td class=\"column-5\">5.00%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">ChatGPT (references)<\/td><td class=\"column-2\">6.10%<\/td><td class=\"column-3\">8.10%<\/td><td class=\"column-4\">9.20%<\/td><td class=\"column-5\">5.20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-451 from cache -->\n\n\n<p>That said, we collected this data in early July, so results may have changed\u2014especially given that OpenAI is planning to release its <a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/openai-release-web-browser-challenge-google-chrome-2025-07-09\/\">AI-first web browser<\/a>, and potentially even build its own search index, going by the recent memo <a href=\"https:\/\/drive.google.com\/file\/d\/1WfKxSJIJLnYfxEpyjfwtsyBUNI8XazY0\/view\">leak<\/a>.<\/p>\n\n\n\n<p>We\u2019ll be doing further research to study any citation shifts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-190494-_rfc085opcpn7\"><\/a>Wrapping up<\/h2>\n\n\n\n<p>From our research, it seems that ranking well does help, but not necessarily for the queries you might assume you\u2019d need to rank well&nbsp;for.<\/p>\n\n\n\n<p>We\u2019ll keep studying citation overlap in traditional search and AI to see if anything changes.<\/p>\n\n\n\n<p>In the meantime, optimizing for query variations, building topic clusters, and \u201cowning the entity\u201d seems to be the way to go if you are hoping to get cited in&nbsp;AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants\u2014ChatGPT, Gemini, Copilot, and Perplexity\u2014to measure how often the URLs they cite<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,414],"tags":[],"coauthors":[464,467],"class_list":["post-190494","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Only 12% of AI Cited URLs Rank in Google&#039;s Top 10 for the Original Prompt<\/title>\n<meta name=\"description\" content=\"We analyzed four AI assistants\u2014ChatGPT, Gemini, Copilot, and Perplexity\u2014to measure how often the URLs they cite or reference overlap with what Google or Bing ranks for the same query.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-search-overlap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Only 12% of AI Cited URLs Rank in Google&#039;s Top 10 for the Original Prompt\" \/>\n<meta property=\"og:description\" content=\"We analyzed four AI assistants\u2014ChatGPT, Gemini, Copilot, and Perplexity\u2014to measure how often the URLs they cite or reference overlap with what Google or Bing ranks for the same query.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-search-overlap\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T10:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/08\/3-ai-search-overlap-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1736\" \/>\n\t<meta property=\"og:image:height\" content=\"1515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Louise Linehan, Xibeijia Guan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-search-overlap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-search-overlap\\\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"Only 12% of AI Cited URLs Rank in Google\u2019s Top 10 for the Original Prompt\",\"datePublished\":\"2025-08-11T10:00:00+00:00\",\"dateModified\":\"2025-09-03T10:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-search-overlap\\\/\"},\"wordCount\":1464,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-search-overlap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/only-12-of-ai-cited-urls-by-louise-linehan-data-studies-1.jpg\",\"articleSection\":[\"AI Search\",\"Data &amp; 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