{"id":190152,"date":"2025-07-22T08:34:10","date_gmt":"2025-07-22T13:34:10","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=190152"},"modified":"2025-08-26T09:46:34","modified_gmt":"2025-08-26T14:46:34","slug":"how-serp-features-have-evolved-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-serp-features-have-evolved-in-the-ai-era\/","title":{"rendered":"Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI&nbsp;Era"},"content":{"rendered":"<div class=\"intro-txt\">We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the&nbsp;year.<\/div>\n<p>AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they\u2019re much more prevalent for informational keywords).<\/p>\n<p>Functionally, AI Overviews seem to overlap with existing SERP features, especially Featured snippets. This is corroborated by our early research that found that <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\">AI Overviews and Featured snippets commonly appeared alongside one another<\/a>.<\/p>\n<p>So I wanted to know: are AI Overviews replacing existing SERP features? As AI gets incorporated throughout the search experience, which SERP features are growing in prominence, and which can we stop caring about?<\/p>\n<div id=\"attachment_190153\" style=\"width: 1980px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-190153\" class=\"wp-image-190153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-1.jpg\" alt width=\"1970\" height=\"2048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-1.jpg 1970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-1-409x425.jpg 409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-1-768x798.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-1-1478x1536.jpg 1478w\" sizes=\"auto, (max-width: 1970px) 100vw, 1970px\"><p id=\"caption-attachment-190153\" class=\"wp-caption-text\">Trend lines for major SERP features since December 2023.<\/p><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Findings\" data-section=\"findings\">\n<h2><a id=\"post-190152-_ifd7qu9ft0oi\"><\/a>Findings<\/h2>\n<\/div><\/div>\n<p>We analyzed the presence of 15 different SERP features across 1,000,000 randomly chosen US Desktop SERPs from our <a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><strong>Keywords Explorer<\/strong><\/a> database.<\/p>\n<p>We compared the presence of each SERP feature between January and June 2025. Here\u2019s how it&nbsp;looks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1955\" class=\"wp-image-190154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-2-348x425.png 348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-2-768x938.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-2-1257x1536.png 1257w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Not all SERP features were included in this analysis.<\/div>\n<p>And here\u2019s how the relative visibility of each SERP feature has changed since the start of this year, January 2025:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"2048\" class=\"wp-image-190155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-3.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-3.jpg 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-3-313x425.jpg 313w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-3-768x1042.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-3-1133x1536.jpg 1133w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/p>\n<p>And here\u2019s the&nbsp;data:<\/p>\n\n<table id=\"tablepress-444\" class=\"tablepress tablepress-id-444 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">SERP feature<\/th><th class=\"column-2\">Current SERP visibility (June 2025)<\/th><th class=\"column-3\">Previous SERP visibility (January 2025)<\/th><th class=\"column-4\">Relative change since January 2025<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">sitelink<\/td><td class=\"column-2\">84.95%<\/td><td class=\"column-3\">8.44%<\/td><td class=\"column-4\">906%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">question<\/td><td class=\"column-2\">79.13%<\/td><td class=\"column-3\">73.73%<\/td><td class=\"column-4\">7%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">ai_overview<\/td><td class=\"column-2\">27.43%<\/td><td class=\"column-3\">3.93%<\/td><td class=\"column-4\">598%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">ai_overview_sitelink<\/td><td class=\"column-2\">25.00%<\/td><td class=\"column-3\">3.90%<\/td><td class=\"column-4\">541%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">discussion<\/td><td class=\"column-2\">20.26%<\/td><td class=\"column-3\">19.49%<\/td><td class=\"column-4\">4%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">news<\/td><td class=\"column-2\">14.20%<\/td><td class=\"column-3\">14.94%<\/td><td class=\"column-4\">-5%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">knowledge_panel<\/td><td class=\"column-2\">12.95%<\/td><td class=\"column-3\">14.09%<\/td><td class=\"column-4\">-8%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">organic_shopping<\/td><td class=\"column-2\">10.40%<\/td><td class=\"column-3\">11.24%<\/td><td class=\"column-4\">-7%<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">snippet<\/td><td class=\"column-2\">5.53%<\/td><td class=\"column-3\">15.41%<\/td><td class=\"column-4\">-64%<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">local_pack<\/td><td class=\"column-2\">2.96%<\/td><td class=\"column-3\">3.48%<\/td><td class=\"column-4\">-15%<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">knowledge_card<\/td><td class=\"column-2\">2.30%<\/td><td class=\"column-3\">1.50%<\/td><td class=\"column-4\">54%<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">local_teaser<\/td><td class=\"column-2\">1.96%<\/td><td class=\"column-3\">2.55%<\/td><td class=\"column-4\">-23%<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">shopping<\/td><td class=\"column-2\">0.99%<\/td><td class=\"column-3\">3.14%<\/td><td class=\"column-4\">-68%<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">paid<\/td><td class=\"column-2\">0.91%<\/td><td class=\"column-3\">1.95%<\/td><td class=\"column-4\">-53%<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">paid_sitelink<\/td><td class=\"column-2\">0.66%<\/td><td class=\"column-3\">1.48%<\/td><td class=\"column-4\">-55%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-444 from cache -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Losers: Shopping, featured snippets, paid sitelinks\" data-section=\"losers\">\n<h2>Losers: Shopping, featured snippets, paid sitelinks<\/h2>\n<\/div><\/div>\n<p>Nine of nineteen SERP features declined in appearance. While some of these declines were negligible, several showed substantial drops in visibility:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190183\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/4-how-serp-features-have-changed-1.png\" alt width=\"1600\" height=\"1662\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/4-how-serp-features-have-changed-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/4-how-serp-features-have-changed-1-409x425.png 409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/4-how-serp-features-have-changed-1-768x798.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/4-how-serp-features-have-changed-1-1479x1536.png 1479w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Shopping, Featured Snippet, Paid Sitelink, and Paid SERP features saw the greatest relative decline. Of these, Featured snippet is the most significant, appearing on 5.53% of SERPs in June, down from 15.41% in January:<\/p>\n\n<table id=\"tablepress-445\" class=\"tablepress tablepress-id-445 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">SERP feature<\/th><th class=\"column-2\">Current SERP visibility (June 2025)<\/th><th class=\"column-3\">Previous SERP visibility (January 2025)<\/th><th class=\"column-4\">Relative change since January 2025<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">shopping<\/td><td class=\"column-2\">0.99%<\/td><td class=\"column-3\">3.14%<\/td><td class=\"column-4\">-68%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">snippet<\/td><td class=\"column-2\">5.53%<\/td><td class=\"column-3\">15.41%<\/td><td class=\"column-4\">-64%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">paid_sitelink<\/td><td class=\"column-2\">0.66%<\/td><td class=\"column-3\">1.48%<\/td><td class=\"column-4\">-55%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">paid<\/td><td class=\"column-2\">0.91%<\/td><td class=\"column-3\">1.95%<\/td><td class=\"column-4\">-53%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">local_teaser<\/td><td class=\"column-2\">1.96%<\/td><td class=\"column-3\">2.55%<\/td><td class=\"column-4\">-23%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">local_pack<\/td><td class=\"column-2\">2.96%<\/td><td class=\"column-3\">3.48%<\/td><td class=\"column-4\">-15%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">knowledge_panel<\/td><td class=\"column-2\">12.95%<\/td><td class=\"column-3\">14.09%<\/td><td class=\"column-4\">-8%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">organic_shopping<\/td><td class=\"column-2\">10.40%<\/td><td class=\"column-3\">11.24%<\/td><td class=\"column-4\">-7%<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">news<\/td><td class=\"column-2\">14.20%<\/td><td class=\"column-3\">14.94%<\/td><td class=\"column-4\">-5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-445 from cache -->\n<p>The decline in Featured snippets correlates very strongly (0.9) with the growth in AI Overviews (but as always, correlation is not causation):<\/p>\n\n<table id=\"tablepress-446\" class=\"tablepress tablepress-id-446 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">SERP Feature<\/th><th class=\"column-2\">Correlation with AI Overview Growth<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">snippet<\/td><td class=\"column-2\">-0.9053<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">local_teaser<\/td><td class=\"column-2\">-0.8571<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">shopping<\/td><td class=\"column-2\">-0.7512<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">local_pack<\/td><td class=\"column-2\">-0.7438<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">paid<\/td><td class=\"column-2\">-0.699<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">paid_sitelink<\/td><td class=\"column-2\">-0.6803<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">knowledge_panel<\/td><td class=\"column-2\">0.7886<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-446 from cache -->\n<p>In fact, plotting the visibility of both SERP features on the same graph shows a very clear \u201cswitch over\u201d point in March. We noted that <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">March saw AI overviews grow by 116%<\/a>, and it seems that Featured snippets saw a corresponding decline in visibility at the same&nbsp;time:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1689\" class=\"wp-image-190157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-5.png 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-5-503x425.png 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-5-768x649.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-5-1536x1297.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Winners: Sitelinks, AI Overviews, Knowledge Card\" data-section=\"winners\">\n<h2><a id=\"post-190152-_t5gihzru5kax\"><\/a>Winners: Sitelinks, AI Overviews, Knowledge Card<\/h2>\n<\/div><\/div>\n<p>Six of fifteen SERP features appear more often. Knowledge cards increased by 54%, while AI Overviews (and the related AI Overviews Sitelinks SERP feature) experienced huge growth between January and June, increasing by 598% and 541% respectively.<\/p>\n<p>But, surprisingly, they weren\u2019t the biggest winners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1324\" class=\"wp-image-190158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-6-514x425.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-6-768x636.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-6-1536x1271.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Sitelinks increased by 906% between January and June 2025, appearing on 84.95% of SERPs, up from 8.44%:<\/p>\n\n<table id=\"tablepress-447\" class=\"tablepress tablepress-id-447 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">SERP Feature<\/th><th class=\"column-2\">Current SERP visibility (June 2025)<\/th><th class=\"column-3\">Previous SERP visibility (January 2025)<\/th><th class=\"column-4\">Relative change since January 2025<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">sitelink<\/td><td class=\"column-2\">84.95%<\/td><td class=\"column-3\">8.44%<\/td><td class=\"column-4\">906%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">ai_overview<\/td><td class=\"column-2\">27.43%<\/td><td class=\"column-3\">3.93%<\/td><td class=\"column-4\">598%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">ai_overview_sitelink<\/td><td class=\"column-2\">25.00%<\/td><td class=\"column-3\">3.90%<\/td><td class=\"column-4\">541%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">knowledge_card<\/td><td class=\"column-2\">2.30%<\/td><td class=\"column-3\">1.50%<\/td><td class=\"column-4\">54%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">question<\/td><td class=\"column-2\">79.13%<\/td><td class=\"column-3\">73.73%<\/td><td class=\"column-4\">7%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">discussion<\/td><td class=\"column-2\">20.26%<\/td><td class=\"column-3\">19.49%<\/td><td class=\"column-4\">4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-447 from cache -->\n<p>Looking closer, Sitelinks saw a huge spike in appearance around the time of Google\u2019s March Core update, mainly affecting non-branded keywords:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1581\" class=\"wp-image-190159\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-7.png 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-7-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-7-768x607.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-7-1536x1214.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><\/p>\n<p>Our data scientist, Xibeijia, hypothesizes that before March, most sitelinks were Internal Sitelinks, which usually only appear on brand keywords. After March, we see more <a href=\"https:\/\/brodieclark.com\/scroll-to-sitelinks-google\/\">Scroll-to Sitelinks (as reported by Brodie Clark)<\/a>, which can appear for both branded and non-branded queries.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">How to analyze your SERP features in Ahrefs<\/div><div class=\"recommendation-content\">\n<p>You can find all of this SERP feature data in Ahrefs. Just head to <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a>, enter your domain, and click the <strong>Organic keywords<\/strong> report. From there, you can filter your keyword rankings to see where different SERP features appear:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1858\" height=\"1230\" class=\"wp-image-190160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-8.png 1858w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-8-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-8-768x508.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-8-1536x1017.png 1536w\" sizes=\"auto, (max-width: 1858px) 100vw, 1858px\"><\/p>\n<p>When I filter the organic keywords for <a href=\"http:\/\/ahrefs.com\">ahrefs.com<\/a> to show AI Overviews, I can find almost 67,000 keywords that we rank for, and trigger an AI Overview:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"1046\" class=\"wp-image-190161\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-9.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-9-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-9-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-9-1536x870.png 1536w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\"><\/p>\n<\/div><\/div>\n<h2><a id=\"post-190152-_hikg42rwdojd\"><\/a>Final thoughts<\/h2>\n<p>It seems very likely that AI Overviews have superseded Featured snippets. They serve similar functions\u2014encouraging <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">zero-click searches<\/a>, and resolving the searcher\u2019s intent directly in the SERP\u2014and the growth in AI Overviews is matched by a decline in Featured snippets.<\/p>\n<p>As far as SERP features go, AI Overviews are uniquely flexible, able to accommodate a vast number of different search intents. My hunch is that AI Overviews may be able to replace other SERP features, so I\u2019ll keep checking to see if other declining SERP features continue their trend over the next few months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they\u2019re much more prevalent for informational keywords). Functionally, AI Overviews seem to overlap with existing SERP features, especially<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,414],"tags":[],"coauthors":[457,467],"class_list":["post-190152","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era<\/title>\n<meta name=\"description\" content=\"We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-serp-features-have-evolved-in-the-ai-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era\" \/>\n<meta property=\"og:description\" content=\"We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-serp-features-have-evolved-in-the-ai-era\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T13:34:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T14:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190152-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1970\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Law, Xibeijia Guan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-serp-features-have-evolved-in-the-ai-era\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-serp-features-have-evolved-in-the-ai-era\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI&nbsp;Era\",\"datePublished\":\"2025-07-22T13:34:10+00:00\",\"dateModified\":\"2025-08-26T14:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-serp-features-have-evolved-in-the-ai-era\\\/\"},\"wordCount\":699,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-serp-features-have-evolved-in-the-ai-era\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/goodbye-featured-snippets-how-serp-features-by-ryan-law-data-studies.jpg\",\"articleSection\":[\"AI Search\",\"Data &amp; 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