{"id":18977,"date":"2023-09-27T06:11:00","date_gmt":"2023-09-27T11:11:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=18977"},"modified":"2025-02-04T06:28:51","modified_gmt":"2025-02-04T11:28:51","slug":"title-tag-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/title-tag-seo\/","title":{"rendered":"What&nbsp;Are&nbsp;Title&nbsp;Tags? How&nbsp;To&nbsp;Write&nbsp;Them&nbsp;for&nbsp;SEO"},"content":{"rendered":"\n<div class=\"intro-txt\">A title tag is a bit of HTML code used to specify the title of a webpage. It appears in Google\u2019s search results, social media posts (if you don\u2019t have <a href=\"https:\/\/ahrefs.com\/blog\/open-graph-meta-tags\/\">OG tags<\/a>), and in the browser tab.<\/div>\n\n\n\n<p>Here\u2019s an example of how the code&nbsp;looks:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;title&gt;SEO: The Complete Guide for Beginners&lt;\/title&gt;<\/code><\/pre>\n\n\n\n<p>And here\u2019s how it looks on social media:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"938\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-on-social-media.jpg\" alt=\"How title tags look on social media\" class=\"wp-image-167972\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-on-social-media.jpg 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-on-social-media-446x425.jpg 446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-on-social-media-768x732.jpg 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n\n\n\n<p>\u2026 in the browser tab:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-in-the-browser.png\" alt=\"How title tags look in the browser\" class=\"wp-image-167973\" style=\"width:512px;height:undefinedpx\"><\/figure>\n\n\n\n<p>\u2026 and (sometimes) in Google\u2019s search results:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-in-googles-search-results.png\" alt=\"How title tags look in Google's search results\" class=\"wp-image-167974\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-in-googles-search-results.png 1212w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-in-googles-search-results-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-title-tags-look-in-googles-search-results-768x171.png 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\"><\/figure>\n\n\n\n<p>For SEO, title tags are important for two reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They\u2019re a tiny ranking factor.<\/strong> Google\u2019s John Mueller <a href=\"https:\/\/www.youtube.com\/watch?v=mrKcjUn27bI&amp;t=935s\">confirmed this<\/a> in&nbsp;2021.<\/li>\n\n\n\n<li><strong>They impact how many clicks you get. <\/strong>It doesn\u2019t take a genius to work out that an enticing title tag will get more clicks than a dull and uninteresting one.<\/li>\n<\/ul>\n\n\n\n<p>In this guide, you\u2019ll learn how to craft the perfect title tag for SEO. I\u2019ll also show you how to audit and improve the title tags you already have.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to write title tags\" data-section=\"how-to-write-the-perfect-title-tag-for-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">How to write the perfect title tag for&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before you start this process, you should know what your target keyword is. If that\u2019s not the case, <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">do keyword research<\/a>. Otherwise, let\u2019s get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_yv01a4kfspd2\"><\/a>Step 1: Look to see if you\u2019re targeting the best keyword<\/h3>\n\n\n\n<p>Given that title tags are still a small ranking factor, it\u2019s best to include your target keyword in your title tag. But before you skip to the next step, it\u2019s worth taking a second to make sure you\u2019re actually targeting the best keyword.<\/p>\n\n\n\n<p>The best way to do this is to check the Parent Topic in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>If you\u2019re unfamiliar with Parent Topic, it\u2019s the keyword sending the most traffic to the top-ranking page for your keyword. It\u2019s often better to target this keyword to maximize your page\u2019s traffic potential.<\/p>\n\n\n\n<p>For example, let\u2019s assume you put together a list of the best smart doorbells to target the keyword \u201cbest smart doorbell.\u201d If you check this keyword\u2019s Parent Topic, it\u2019s \u201cbest video doorbell\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/in-ahrefs-keywords-explorer-the-parent-topic-for.png\" alt=\"In Ahrefs' Keywords Explorer, the Parent Topic for &quot;best smart doorbell&quot; is &quot;best video doorbell&quot;\" class=\"wp-image-167975\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/in-ahrefs-keywords-explorer-the-parent-topic-for.png 1698w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/in-ahrefs-keywords-explorer-the-parent-topic-for-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/in-ahrefs-keywords-explorer-the-parent-topic-for-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/in-ahrefs-keywords-explorer-the-parent-topic-for-1536x858.png 1536w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\"><\/figure>\n\n\n\n<p>These keywords basically mean the same thing, but it probably makes more sense to target \u201cbest video doorbell\u201d as it has an estimated 19K monthly searches vs. just 1.5K for \u201cbest smart doorbell.\u201d<\/p>\n\n\n\n<p>Here\u2019s our working title so&nbsp;far:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>8 <strong>Best Video Doorbell<\/strong>s<\/p>\n<\/blockquote>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not an Ahrefs user?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Google your target keyword and plug the top-ranking page into <a href=\"https:\/\/ahrefs.com\/traffic-checker\">our free traffic checker<\/a>. The first keyword on the list of \u201cTop keywords\u201d is the same as the Parent Topic:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-keyword-sending.png\" alt=\"Our free traffic checker shows the keyword sending the most traffic to the page in the country with the most traffic\" class=\"wp-image-167976\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-keyword-sending.png 1892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-keyword-sending-574x425.png 574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-keyword-sending-768x568.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-keyword-sending-1536x1137.png 1536w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\"><\/figure>\n\n\n\n<\/div><\/div><a id=\"post-167971-_kgqqxeowhh0g\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Find potential \u2018secondary\u2019 keywords to&nbsp;add<\/h3>\n\n\n\n<p>Different people search for things in different ways. You can cater to this by including popular terms in your title tags where natural.<\/p>\n\n\n\n<p>To find these terms, look at the keywords sending the most traffic to the top-ranking page. You can do this by plugging the top-ranking page for your target keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Organic Keywords <\/strong>report.<\/p>\n\n\n\n<p>For example, the top-ranking page for \u201cbest video doorbell\u201d gets lots of traffic from keywords mentioning \u201ccamera\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"1028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ahrefs-shows-that-the-top-ranking-age-for-best-vi.png\" alt=\"Ahrefs shows that the top-ranking age for &quot;best video doorbell&quot; gets lots of traffic from other keywords mentioning &quot;camera&quot;\" class=\"wp-image-167977\" style=\"width:550px;height:undefinedpx\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ahrefs-shows-that-the-top-ranking-age-for-best-vi.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ahrefs-shows-that-the-top-ranking-age-for-best-vi-402x425.png 402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ahrefs-shows-that-the-top-ranking-age-for-best-vi-768x812.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/figure>\n\n\n\n<p>This is something we can naturally incorporate into our title&nbsp;tag:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>8 <strong>Best Video Doorbell Cameras<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>The key word here is \u201cnatural.\u201d Don\u2019t shoehorn words into your title tags that make them sound weird. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does it make&nbsp;sense?<\/li>\n\n\n\n<li>Does it read&nbsp;well?<\/li>\n\n\n\n<li>Does it keep the meaning?<\/li>\n<\/ul>\n\n\n\n<p>If you answer \u201cyes\u201d to all three questions, go ahead and add&nbsp;it.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not an Ahrefs user?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Plug the top-ranking page into <a href=\"https:\/\/ahrefs.com\/traffic-checker\">our free traffic checker<\/a> and check the \u201ctop keywords.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-top-5-keywords.png\" alt=\"Our free traffic checker shows the top 5 keywords sending the most traffic to a page\" class=\"wp-image-167978\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-top-5-keywords.png 1892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-top-5-keywords-574x425.png 574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-top-5-keywords-768x568.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/our-free-traffic-checker-shows-the-top-5-keywords-1536x1137.png 1536w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_7wq240soxi0s\"><\/a>Step 3: Make your title more clickable (ABC formula)<\/h3>\n\n\n\n<p>More clicks equals more traffic, which is why crafting an enticing title tag is so important. There\u2019s no one-size-fits-all approach for this, but the ABC formula is a good starting point.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/the-abc-formula-for-making-title-tags-more-clickab.png\" alt=\"The ABC formula for making title tags more clickable\" class=\"wp-image-167979\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/the-abc-formula-for-making-title-tags-more-clickab.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/the-abc-formula-for-making-title-tags-more-clickab-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/the-abc-formula-for-making-title-tags-more-clickab-768x131.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/the-abc-formula-for-making-title-tags-more-clickab-1536x263.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Don\u2019t choose these things randomly, though. Take inspiration from the current top-ranking results as these can give insight into what searchers care&nbsp;about.<\/p>\n\n\n\n<p>In our example, the working title (\u201c8 Best Video Doorbell Cameras\u201d) already contains an adjective (\u201cbest\u201d), so let\u2019s move on to the <strong>benefit<\/strong>.<\/p>\n\n\n\n<p>Here\u2019s one I spotted in the top&nbsp;10:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-benefit-in-a-title-tag.png\" alt=\"Example of a &quot;benefit&quot; in a title tag\" class=\"wp-image-167980\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-benefit-in-a-title-tag.png 1086w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-benefit-in-a-title-tag-680x182.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-benefit-in-a-title-tag-768x205.png 768w\" sizes=\"auto, (max-width: 1086px) 100vw, 1086px\"><\/figure>\n\n\n\n<p>This makes a lot of sense, but it\u2019s best not to copy it word for word or you won\u2019t stand out. Think how to put it another way,&nbsp;like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>8 Best Video Doorbell Cameras <strong>To Keep You&nbsp;Safe<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>For the <strong>confidence booster<\/strong>, the top-ranking results give a pretty clear indication that searchers want up-to-date recommendations based on actual tests:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"1660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-confidence-booster-in-a-title-tag.png\" alt=\"Example of a &quot;confidence booster&quot; in a title tag\" class=\"wp-image-167981\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-confidence-booster-in-a-title-tag.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-confidence-booster-in-a-title-tag-288x425.png 288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-confidence-booster-in-a-title-tag-768x1132.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-confidence-booster-in-a-title-tag-1042x1536.png 1042w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<p>Both of these are easy to&nbsp;add:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>8 Best Video Doorbell Cameras To Keep You Safe<strong> in 2023 (Tried &amp; Tested)<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Finally, you need to check the length of your title tag as Google cuts long ones&nbsp;short:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-title-tag-truncation-in-googles-search.png\" alt=\"Example of title tag truncation in Google's search results\" class=\"wp-image-167982\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-title-tag-truncation-in-googles-search.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-title-tag-truncation-in-googles-search-680x77.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-title-tag-truncation-in-googles-search-768x87.png 768w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\"><\/figure>\n\n\n\n<p>Most people recommend a title tag length checker for this, but they\u2019re all set up slightly differently and give contradictory results. Instead, I recommend pasting it into <a href=\"https:\/\/hemingwayapp.com\/\">Hemingway<\/a> and checking the character count. In general, anything under 60 characters is&nbsp;fine.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"514\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac.png\" alt=\"Using Hemingway to keep title tags under 70 characters\" class=\"wp-image-167983\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac-768x366.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>If you see that it\u2019s too long, try rewording it. It\u2019s not always possible to keep all the important elements, but you can usually get&nbsp;close.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac-1.png\" alt=\"Using Hemingway to keep title tags under 70 characters\" class=\"wp-image-167984\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac-1.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac-1-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-hemingway-to-keep-title-tags-under-70-charac-1-768x361.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Common mistakes\" data-section=\"common-title-tag-mistakes\">\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Best practice tips for optimizing your SEO titles\" data-section=\"best-practice-tips-seo-titles\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Best practice tips for optimizing your SEO titles<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are loads of things you can do to better optimize your title tags. Here\u2019s a quick fire list of best practice tips to follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get your title tag formatting right<\/h3>\n\n\n\n<p>Correctly formatted SEO titles can improve UX, readability, and make your brand seem more professional in the eyes of your reader.<\/p>\n\n\n\n<p>Make sure your title tags include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent casing<\/li>\n\n\n\n<li>Correct punctuation&nbsp;<\/li>\n\n\n\n<li>Front-loaded keywords<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Review and improve title tags post-publication<\/h3>\n\n\n\n<p>Optimizing your title tags isn\u2019t a one and done process. Make sure you review and refresh them on a regular basis\u2014especially if they\u2019re tied to top pages that have experienced a drop in traffic.&nbsp;<\/p>\n\n\n\n<p>Drops often indicate a <a href=\"https:\/\/ahrefs.com\/blog\/search-intent-shift\/\">shift in search intent<\/a>, which can be rectified by title rewrites.<\/p>\n\n\n\n<p>Here\u2019s an example of intent shifting from \u201chow to\u201d guides, to \u201cfree tools\u201d compilations for the keyword \u201cWebsite traffic\u201d in Ahrefs Identify Intents tool.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1105\" height=\"593\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image-4.png\" alt=\"Shifting search intent for &quot;Website Traffic&quot; shown in Ahrefs Identifying Intents tool\" class=\"wp-image-181846\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image-4.png 1105w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-768x412.png 768w\" sizes=\"auto, (max-width: 1105px) 100vw, 1105px\"><\/figure>\n\n\n\n<p>If you ranked in this SERP, and your page title originally focused on \u201csteps for checking website traffic\u201d, you\u2019d need to re-nose it on the topic of \u201ctraffic tools\u201d to reclaim that lost traffic (providing your content covers that&nbsp;topic).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prioritize title width over length<\/h3>\n\n\n\n<p>We all know the optimal length of a title tag is ~60 characters, but that\u2019s not actually how Google determines the presentation of your page titles in the SERPs. Instead, it measures based on pixel width, and truncates or rewrites any titles that exceed 600 pixels.&nbsp;<\/p>\n\n\n\n<p>As an example, the title of this very blog has a <a href=\"https:\/\/searchwilderness.com\/tools\/pixel-length\/\">pixel width<\/a> of 440, and a character count of 46, meaning there\u2019s no risk of it being cut off in the&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2718\" height=\"228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2024-11-06-at-15.29.11.png\" alt=\"Pixel width for the SEO title &quot;What Are Title Tags? How To Write Them For SEO&quot;\" class=\"wp-image-181847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2024-11-06-at-15.29.11.png 2718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2024-11-06-at-15.29.11-680x57.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2024-11-06-at-15.29.11-768x64.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2024-11-06-at-15.29.11-1536x129.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2024-11-06-at-15.29.11-2048x172.png 2048w\" sizes=\"auto, (max-width: 2718px) 100vw, 2718px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Include power&nbsp;words<\/h3>\n\n\n\n<p>Power words evoke certain emotions in readers, which can trigger them to&nbsp;click.&nbsp;<\/p>\n\n\n\n<p>Here are some examples of power words you can use in your own titles, as suggested by ChatGPT:<\/p>\n\n\n\n<table id=\"tablepress-357\" class=\"tablepress tablepress-id-357 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Urgency and exclusivity<\/b><\/td><td class=\"column-2\"><b>Emotional appeal<\/b><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">- Now<\/td><td class=\"column-2\">- Love<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">- Limited<\/td><td class=\"column-2\">- Astonishing<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">- Exclusive<\/td><td class=\"column-2\">- Inspiring<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">- Instant<\/td><td class=\"column-2\">- Jaw-Dropping<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">- Hurry<\/td><td class=\"column-2\">- Shocking<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><b>Encouraging action<\/b><\/td><td class=\"column-2\"><b>Authority and&nbsp;trust<\/b><\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">- Boost<\/td><td class=\"column-2\">- Proven<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">- Increase<\/td><td class=\"column-2\">- Tested<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">- Discover<\/td><td class=\"column-2\">- Guaranteed<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">- Master<\/td><td class=\"column-2\">- Expert<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">- Learn<\/td><td class=\"column-2\">- Official<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\"><b>Curiosity and intrigue<\/b><\/td><td class=\"column-2\"><b>Value and benefits<\/b><\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">- Surprising<\/td><td class=\"column-2\">- Free<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">- Hidden<\/td><td class=\"column-2\">- Bonus<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">- Unknown<\/td><td class=\"column-2\">- Win<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">- Uncommon<\/td><td class=\"column-2\">- Value<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">- Little-Known<\/td><td class=\"column-2\">- Essential<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\"><b>Convenience and simplicity<\/b><\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">- Effortless<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">- Simple<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">- Quick<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">- Easy<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">- Instant<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-357 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\">Prioritize your \u201copportunity\u201d pages<\/h3>\n\n\n\n<p>SEO titles have a huge impact on CTR and, in turn, rankings.&nbsp;<\/p>\n\n\n\n<p>Using Google Search Console or Ahrefs Organic Keywords report, find pages sitting in middling positions (e.g. rankings 4 - 10). This is the kind of content that\u2019s ripe for title tag optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t confuse SEO titles and post titles<\/h3>\n\n\n\n<p>Your page\u2019s title tag and its <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 tag<\/a> are two very different things. As you know, an SEO tag is HTML code that goes in the <code>&lt;head&gt;<\/code> section of a webpage, and determines how a title appears on search engine results pages.<\/p>\n\n\n\n<p>A H1, on the other hand, is an on-page heading that\u2019s located in the body of the webpage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1100\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Title-tag-vs-h1.jpg\" alt=\"A screenshot showing the difference between a H1 and an SEO title tag\" class=\"wp-image-181850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Title-tag-vs-h1.jpg 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Title-tag-vs-h1-680x312.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Title-tag-vs-h1-768x352.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Title-tag-vs-h1-1536x704.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/Title-tag-vs-h1-2048x939.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"><\/figure>\n\n\n\n<p>A title tag has a bigger impact on rankings. It\u2019s the headline a user sees first in the SERPs, and ultimately determines whether or not they\u2019ll click.<\/p>\n\n\n\n<p>You can differentiate your title tag and H1 for keyword targeting, CTR, or branding reasons. If you do, just make sure they align in terms of topic and intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-167971-_cf7p95eqpdg0\"><\/a>Common title tag mistakes and issues (across 1 million+ domains)<\/h2>\n\n\n\n[\/post_nav_link]\n\n\n\n<p>Most sites have issues with title tags on at least one of their&nbsp;pages.<\/p>\n\n\n\n<p>How do we&nbsp;know?<\/p>\n\n\n\n<p>In Ahrefs, we have a tool called <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> that analyzes your website for 140+ SEO issues including various title tag issues. It\u2019s completely free to use with an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> account, which means we have data on over a million websites.<\/p>\n\n\n\n<p>When we analyzed this data, we found the most common title tag issues affecting site owners.<\/p>\n\n\n\n<p>Let\u2019s go through them, starting with the most common.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_6p154g94bdhs\"><\/a>Having pages with mismatched title tags and SERP titles (affects 68.54% of&nbsp;sites)<\/h3>\n\n\n\n<p>Google has a habit of \u201crewriting\u201d title tags for their search results.<\/p>\n\n\n\n<p>For example, the title tag for one of our posts is&nbsp;this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Google\u2019s New Search Console URL Inspection API: What It Is &amp; How to Use&nbsp;It<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>But Google completely rewrites it in the search results:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-rewritten-title-tag-in-googles-searc.png\" alt=\"Example of a rewritten title tag in Google's search results\" class=\"wp-image-167985\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-rewritten-title-tag-in-googles-searc.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-rewritten-title-tag-in-googles-searc-680x160.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-rewritten-title-tag-in-googles-searc-768x180.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<p>When <a href=\"https:\/\/twitter.com\/methode\">Gary Illyes<\/a> was asked about Google\u2019s incessant rewriting of title tags in 2016, he&nbsp;said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We will never quit rewriting titles. We\u2019ve seen so many sites whose title really suck. A lot of sites have no title; a lot of sites have a title saying \u201cTop&nbsp;Page\u201d.<\/em><\/p>\n\n\n\n<p><em>In fact, Google almost always rewrites titles. We couldn\u2019t provide useful results to our users if we quit rewriting titles. Experiments showed us users preferred written titles. So, we\u2019ll continue to write titles.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>In short, Google rewrites most titles and isn\u2019t going to stop anytime soon. If you notice Google rewriting one of your titles to something less than ideal, all you can really do is rewrite them in the hope that Google will start to \u201ctrust\u201d and use them&nbsp;again.<\/p>\n\n\n\n<p>To see the pages on your site that this issue affects, look for the \u201cPage and SERP titles do not match\u201d notice in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-where-google.png\" alt=\"Issue in Ahrefs' Site Audit for pages where Google shows a different title to the title tag in the search results\" class=\"wp-image-167986\" style=\"width:495px;height:undefinedpx\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-where-google.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-where-google-680x106.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-where-google-768x119.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Google doesn\u2019t always rewrite titles to the point of it being an issue. They often just cut the brand name or superfluous information. As frustrating as this might be, it\u2019s rarely worth worrying about or trying to \u201cfix\u201d these issues.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_7ymrgau92z5k\"><\/a>Having pages with title tags that are too long (affects 63.19% of&nbsp;sites)<\/h3>\n\n\n\n<p>As mentioned earlier, Google truncates title tags that are too long in the search results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-truncating-title-tag.png\" alt=\"Example of a truncating title tag\" class=\"wp-image-167987\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-truncating-title-tag.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-truncating-title-tag-680x163.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-a-truncating-title-tag-768x184.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<p>This isn\u2019t always the end of the world as Google may only be cutting off superfluous details, but it\u2019s best practice to keep title tags between 50 and 60 characters to reduce the risk of truncation.<\/p>\n\n\n\n<p>To see the pages on your site that this issue affects, look for the \u201cTitle too long\u201d warning in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t.png\" alt=\"Issue in Ahrefs' Site Audit for pages with title tags that are too long\" class=\"wp-image-167988\" style=\"width:495px;height:undefinedpx\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t.png 778w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-680x121.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-768x136.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_67qecc292ytv\"><\/a>Having pages with title tags that are too short (affects 32.76% of&nbsp;sites)<\/h3>\n\n\n\n<p>Short title tags run the risk of not describing the page\u2019s content as best they&nbsp;could.<\/p>\n\n\n\n<p>There are two reasons this is an&nbsp;issue:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It\u2019s a missed opportunity.<\/strong> People are more likely to click a result with a descriptive title that tells them exactly what to expect from the&nbsp;page.<\/li>\n\n\n\n<li><strong>It may increase the chances of Google \u201crewriting\u201d it.<\/strong> Google could look towards the page\u2019s anchor text, on-page text, or other sources for a better title.<\/li>\n<\/ol>\n\n\n\n<p>To see the pages on your site that this issue affects, look for the \u201cTitle too short\u201d warning in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-1.png\" alt=\"Issue in Ahrefs' Site Audit for pages with title tags that are too short\" class=\"wp-image-167989\" style=\"width:495px;height:undefinedpx\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-1.png 794w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-1-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-1-768x132.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_l73sub9278ai\"><\/a>Having pages with missing or empty title tags (affects 5.55% of&nbsp;sites)<\/h3>\n\n\n\n<p>Google can\u2019t show your title tag in the search results if you don\u2019t have&nbsp;one.<\/p>\n\n\n\n<p>For pages that aren\u2019t important for SEO, this isn\u2019t a big deal. But if you want a page to stand the best chance of ranking, it should always have a title tag. Otherwise, Google will look elsewhere to generate a SERP title and what it comes up with is rarely ideal.<\/p>\n\n\n\n<p>To see the pages on your site that this issue affects, look for the \u201cTitle tag missing or empty\u201d error in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-2.png\" alt=\"Issue in Ahrefs' Site Audit for pages with title tags that are missing or empty\" class=\"wp-image-167990\" style=\"width:495px;height:undefinedpx\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-2.png 792w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-2-680x110.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-title-t-2-768x124.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_ymawctispkkc\"><\/a>Having pages with multiple title tags (affects 3.04% of&nbsp;sites)<\/h3>\n\n\n\n<p>Google\u2019s John Mueller <a href=\"https:\/\/www.youtube.com\/watch?v=W9xWTYPqgaU&amp;t=2927s\">says<\/a> that Google treats extra title tags as extensions of the first title tag, and will probably just combine them. This isn\u2019t ideal for obvious reasons.<\/p>\n\n\n\n<p>To see the pages on your site that this issue affects, look for the \u201cMultiple title tags\u201d error in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-multipl.png\" alt=\"Issue in Ahrefs' Site Audit for pages with multiple title tags\" class=\"wp-image-167991\" style=\"width:495px;height:undefinedpx\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-multipl.png 784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-multipl-680x118.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/issue-in-ahrefs-site-audit-for-pages-with-multipl-768x133.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_4pfv9tus9f5\"><\/a>Having pages with clickbait titles<\/h3>\n\n\n\n<p>We don\u2019t have data on this one because it\u2019s not exactly a quantifiable issue, but Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\">helpful content system<\/a> aims to reward content that gives visitors a positive experience. Overpromising in your titles and under-delivering in your content is a surefire way not to get rewarded.<\/p>\n\n\n\n<p>Even worse, Google\u2019s system generates a sitewide signal so even if you\u2019re only doing this on a few pages, it could affect rankings of other pages, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-167971-_c6yu7oo6apvv\"><\/a>Having pages with keyword-stuffed titles<\/h3>\n\n\n\n<p>Keyword stuffing is where you fill a title tag with keywords in an effort to manipulate rankings. It doesn\u2019t work and is actually listed under <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#keyword-stuffing\">Google\u2019s spam policies<\/a>, so doing it could trigger a <a href=\"https:\/\/ahrefs.com\/blog\/google-penalties\/\">Google penalty<\/a>.<\/p>\n\n\n\n<p>Again, this is not an issue we have data on, but it\u2019s something I still see SEO beginners doing from time to&nbsp;time.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Do I need them for every page?\" data-section=\"do-i-really-need-to-write-a-unique-title-tag-for-every-page\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-167971-_fxgpivxtkvr9\"><\/a>Do I really need to write a unique title tag for every&nbsp;page?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It depends. If you have a blog then, yes, you should write a compelling title and use that as the title tag for each post. But if you have an ecommerce site with thousands or millions of products, it\u2019s perfectly fine to auto-generate unique titles tags using templates.<\/p>\n\n\n\n<p>For example, you might use a template like this for product pages:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Product Name | Category<\/p>\n<\/blockquote>\n\n\n\n<p>This is exactly what UK retailer Superdrug does:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"318\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format.png\" alt=\"Example of the Product | Category title tag format \" class=\"wp-image-167992\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format-680x182.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format-768x205.png 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format-1.png\" alt=\"Example of the Product | Category title tag format \" class=\"wp-image-167993\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format-1.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format-1-680x190.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-product-or-category-title-tag-format-1-768x215.png 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\"><\/figure>\n\n\n\n<p>For category pages, you can use something similar like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Subcategory | Category<\/p>\n<\/blockquote>\n\n\n\n<p>Again, this is what Superdrug does:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-subcategory-or-category-title-tag-fo.png\" alt=\"Example of the Subcategory | Category title tag format \" class=\"wp-image-167994\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-subcategory-or-category-title-tag-fo.png 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-subcategory-or-category-title-tag-fo-680x159.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-subcategory-or-category-title-tag-fo-768x180.png 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/figure>\n\n\n\n<p>If you run a business with multiple stores or service areas and landing pages for each, you can use a template like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Service | Location<\/p>\n<\/blockquote>\n\n\n\n<p>Enterprise Rent-A-Car does something similar here in the&nbsp;UK:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format.png\" alt=\"Example of the Service | Location title tag format \" class=\"wp-image-167995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format-680x155.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format-768x175.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format-1.png\" alt=\"Example of the Service | Location title tag format \" class=\"wp-image-167996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format-1.png 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format-1-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/example-of-the-service-or-location-title-tag-format-1-768x177.png 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/figure>\n\n\n\n<p>If you\u2019re using WordPress, you can use Yoast or RankMath to create title tag templates for different types of pages. You just enter variables or static copy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"262\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-variables-in-title-tags-in-wordpress.png\" alt=\"Using variables in title tags in WordPress\" class=\"wp-image-167997\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-variables-in-title-tags-in-wordpress.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/using-variables-in-title-tags-in-wordpress-400x200.png 400w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\"><\/figure>\n\n\n\n<p>Many other CMS\u2019s have similar functionality built-in too.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Give top-performing pages the VIP treatment<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If a page with a templated title tag ranks high and gets a lot of organic traffic, it might be worth giving it a custom title to maximize clicks. You can find pages with the most traffic in Google Search Console, or see the top pages by estimated search traffic in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"1146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/top-pages-by-estimated-search-traffic-in-ahrefs-s.png\" alt=\"Top pages by estimated search traffic in Ahrefs' Site Audit. It might be worth optimizing the title tags for these pages\" class=\"wp-image-167998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/top-pages-by-estimated-search-traffic-in-ahrefs-s.png 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/top-pages-by-estimated-search-traffic-in-ahrefs-s-437x425.png 437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/top-pages-by-estimated-search-traffic-in-ahrefs-s-768x747.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why you need to optimize title tags\u2014even if Google rewrites them\" data-section=\"why-optimize-seo-titles\">\n\n\n\n<h2 class=\"wp-block-heading\">Why you need to optimize title tags\u2014even if Google rewrites them<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We already know that Google rewrites your title tags if they\u2019re not up to scratch.<\/p>\n\n\n\n<p>So, what\u2019s the point in worrying about them? Why not just duplicate your H1s and save yourself the hassle?<\/p>\n\n\n\n<p>Well, there\u2019s a couple of key reasons you should still optimize your SEO titles manually.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Users (and therefore Google) might prefer your version<\/h4>\n\n\n\n<p>Google relies on user click data when ranking your content\u2014meaning, the more \u201cclickable\u201d your SEO title is on the SERPs, the more likely you are to earn strong and consistent rankings.<\/p>\n\n\n\n<p>The search engine uses this click data in its continuous A\/B testing. If your original title outperforms Google\u2019s rewrite, it may well revert back to&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s still important to give your SEO titles some proper thought.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">You can exert more brand control\u2014which is especially important in AI search<\/h4>\n\n\n\n<p>AI search is developing at the rate of knots, creating new customer conversations and commercial opportunities.&nbsp;<\/p>\n\n\n\n<p>Brand has never been so important.&nbsp;<\/p>\n\n\n\n<p>Speaking at <a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">Ahrefs Evolve<\/a>, Cyrus Shepherd told the audience to \u201cbrand everything\u201d in the new Google reality.&nbsp;<\/p>\n\n\n\n<p>Content with structured data, like title tags and schema markup, can provide helpful context for AI-led search.<\/p>\n\n\n\n<p>Even if Google displays a modified version of your SEO title in search results, the original tag remains in the page\u2019s HTML code, and can potentially work its way into AI training datasets, depending on the model\u2019s data sources.<\/p>\n\n\n\n<p>Managing your page titles, and including your brand name, may just influence how an AI recognizes and references your brand in customer conversations.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-167971-_d2an0jw4gmsu\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>SEO isn\u2019t just about ranking. It\u2019s also about convincing searchers to click on your page in the search results. This is why it\u2019s important to craft compelling title tags that attract clicks.<\/p>\n\n\n\n<p>But title tags are just one part of on-page SEO. Read <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">our beginner\u2019s guide<\/a> to learn how you can perfectly optimize your page for search every&nbsp;time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s an example of how the code&nbsp;looks: And here\u2019s how it looks on social media: \u2026 in the browser tab: \u2026 and (sometimes) in Google\u2019s search results: For SEO, title tags are important for two reasons: In this guide, you\u2019ll<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[413],"tags":[],"coauthors":[336,464],"class_list":["post-18977","post","type-post","status-publish","format-standard","hentry","category-on-page-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u00a0Are\u00a0Title\u00a0Tags? 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