{"id":189366,"date":"2025-07-07T05:00:00","date_gmt":"2025-07-07T10:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=189366"},"modified":"2025-08-26T09:51:06","modified_gmt":"2025-08-26T14:51:06","slug":"branded-web-mentions-visibility-ai-search","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/","title":{"rendered":"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity"},"content":{"rendered":"\n<div class=\"intro-txt\">Does being mentioned more on the web lead to more mentions in AI assistants? I\u2019m defining mentions as the number of web pages that mention an entity at least&nbsp;once.<\/div>\n\n\n\n<p>I looked at the top 50 websites mentioned in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> for Google AI Overviews, ChatGPT, and Perplexity.<\/p>\n\n\n\n<p>This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June&nbsp;2025.<\/p>\n\n\n\n<p>Let\u2019s dig&nbsp;in.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<p><a id=\"post-187899-_gjdgxs\"><\/a><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key takeaways\" data-section=\"key-takeaways\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-189366-_54uuh72k78lu\"><\/a>Key takeaways<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I\u2019ll give the usual correlation does not equal causation disclaimer.<\/p>\n\n\n\n<p>Google has a strong correlation, where it seems like branded web mentions lead to more visibility. The others did not correlate as&nbsp;well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1519\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png\" alt=\"branded web mentions vs AI visibility correlations\" class=\"wp-image-189367\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1-448x425.png 448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1-768x729.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1-1536x1458.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>We saw nearly the same correlation for <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">AI Overviews across 75,000 websites<\/a>. In fact, Branded web mentions were the highest correlating factor. Here\u2019s the data from that&nbsp;study.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1769\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2.png\" alt=\"Factors that correlate with brand appearance in AI Overviews across 75k brands\" class=\"wp-image-189368\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-768x849.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-1389x1536.png 1389w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>However, Perplexity and ChatGPT did not correlate nearly as much. Perplexity had a weak correlation and ChatGPT a very weak correlation.<\/p>\n\n\n\n<p>Google has favored brands for a long time, and the other AI assistants may not have the same built-in systems for it that Google does. Google favors brands to fight false information, to lean into trusted content. Google\u2019s former CEO Eric Schmidt was once <a href=\"https:\/\/adage.com\/article\/media\/google-s-schmidt-internet-cesspool-brands\/131569\/#:~:text=MOUNTAIN%20VIEW%2C%20Calif.,'\">asked about the internet becoming a cesspool where false information thrives<\/a>. He&nbsp;said:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">Brands are the solution, not the problem.<\/div><div class=\"quote-info clearfix\"><span class=\"quote-author\">Eric Schmidt,<\/span> <span class=\"quote-author-job\">Former Google CEO<\/span><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The nerdy data\" data-section=\"nerdy-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-189366-_13gq0cyeeppu\"><\/a>The nerdy&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Spearman%27s_rank_correlation_coefficient\">Spearman rank correlations<\/a> for branded web mentions vs. AI visibility across the top 50 domains in each system:<\/p>\n\n\n\n<table id=\"tablepress-432\" class=\"tablepress tablepress-id-432 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">AI Assistant<\/th><th class=\"column-2\">\u03c1 (Mentions vs Visibility)<\/th><th class=\"column-3\">Correlation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Google AI Overviews<\/td><td class=\"column-2\">0.65<\/td><td class=\"column-3\">Strong<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">ChatGPT<\/td><td class=\"column-2\">0.15<\/td><td class=\"column-3\">Very Weak<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Perplexity<\/td><td class=\"column-2\">0.30<\/td><td class=\"column-3\">Weak<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-432 from cache -->\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-189366-_pkpq73ta5xm\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>We\u2019ll run this on a larger sample of sites and see if anything changes, but considering how well the results for Google AI Overviews lined up with the larger study, I\u2019m not sure they will change much.<\/p>\n\n\n\n<p>In the meantime, check out <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>. Brand Radar isn\u2019t just another LLM visibility monitor, we track a large amount of queries across all of these systems and you can query for any product, service, or brand and compare vs competitors. It\u2019s more like Site Explorer than it is Rank Tracker. Plus we have the web visibility index so that you can see how you\u2019re talked about online and the search demand index to see how popular you are in searches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1273\" height=\"2500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4.jpg\" alt class=\"wp-image-189550\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4.jpg 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-216x425.jpg 216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-768x1508.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-782x1536.jpg 782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-1043x2048.jpg 1043w\" sizes=\"auto, (max-width: 1273px) 100vw, 1273px\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June&nbsp;2025. Let\u2019s dig&nbsp;in. I\u2019ll<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,414],"tags":[],"coauthors":[377],"class_list":["post-189366","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity<\/title>\n<meta name=\"description\" content=\"I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity\" \/>\n<meta property=\"og:description\" content=\"I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"patrickstox\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T14:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1519\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patrick Stox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@patrickstox\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/\"},\"author\":{\"name\":\"Patrick Stox\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\"},\"headline\":\"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity\",\"datePublished\":\"2025-07-07T10:00:00+00:00\",\"dateModified\":\"2025-08-26T14:51:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/google-seems-more-biased-towards-big-by-patrick-stox-data-studies.jpg\",\"articleSection\":[\"AI Search\",\"Data &amp; Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/\",\"name\":\"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/word-image-189366-1.png\",\"datePublished\":\"2025-07-07T10:00:00+00:00\",\"dateModified\":\"2025-08-26T14:51:06+00:00\",\"description\":\"I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/branded-web-mentions-visibility-ai-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/word-image-189366-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/word-image-189366-1.png\",\"width\":1600,\"height\":1519},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\",\"name\":\"Patrick Stox\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screenshot-2019-11-06-at-00.57.29.pngbade1fd182f70b6825c334271c12533e\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screenshot-2019-11-06-at-00.57.29.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screenshot-2019-11-06-at-00.57.29.png\",\"caption\":\"Patrick Stox\"},\"description\":\"Patrick Stox is a Product Advisor, Technical SEO, &amp; Brand Ambassador at Ahrefs. He was the lead author for the SEO chapter of the 2021 Web Almanac and a reviewer for the 2022 SEO chapter. He also co-wrote the SEO Book For Beginners by Ahrefs and was the Technical Review Editor for The Art of SEO 4th Edition. He\u2019s an organizer for the Triangle SEO Meetup, the Tech SEO Connect conference, he runs a Technical SEO Slack group, and is a moderator for \\\/r\\\/TechSEO on Reddit.\",\"sameAs\":[\"https:\\\/\\\/patrickstox.com\\\/\",\"patrickstox\",\"https:\\\/\\\/x.com\\\/patrickstox\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/patrick-stox\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity","description":"I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/","og_locale":"en_US","og_type":"article","og_title":"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity","og_description":"I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k","og_url":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_author":"patrickstox","article_published_time":"2025-07-07T10:00:00+00:00","article_modified_time":"2025-08-26T14:51:06+00:00","og_image":[{"width":1600,"height":1519,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png","type":"image\/png"}],"author":"Patrick Stox","twitter_card":"summary_large_image","twitter_creator":"@patrickstox","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/"},"author":{"name":"Patrick Stox","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/14bf754248f3c561786477e4e5fd2067"},"headline":"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity","datePublished":"2025-07-07T10:00:00+00:00","dateModified":"2025-08-26T14:51:06+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/"},"wordCount":425,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-seems-more-biased-towards-big-by-patrick-stox-data-studies.jpg","articleSection":["AI Search","Data &amp; Studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/","url":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/","name":"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png","datePublished":"2025-07-07T10:00:00+00:00","dateModified":"2025-08-26T14:51:06+00:00","description":"I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png","width":1600,"height":1519},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/14bf754248f3c561786477e4e5fd2067","name":"Patrick Stox","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-06-at-00.57.29.pngbade1fd182f70b6825c334271c12533e","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-06-at-00.57.29.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-06-at-00.57.29.png","caption":"Patrick Stox"},"description":"Patrick Stox is a Product Advisor, Technical SEO, &amp; Brand Ambassador at Ahrefs. He was the lead author for the SEO chapter of the 2021 Web Almanac and a reviewer for the 2022 SEO chapter. He also co-wrote the SEO Book For Beginners by Ahrefs and was the Technical Review Editor for The Art of SEO 4th Edition. He\u2019s an organizer for the Triangle SEO Meetup, the Tech SEO Connect conference, he runs a Technical SEO Slack group, and is a moderator for \/r\/TechSEO on Reddit.","sameAs":["https:\/\/patrickstox.com\/","patrickstox","https:\/\/x.com\/patrickstox"],"url":"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/"}]}},"as_json":null,"json_reviewers":[194],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/189366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=189366"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/189366\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=189366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=189366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=189366"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=189366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}