{"id":189334,"date":"2025-06-27T07:04:23","date_gmt":"2025-06-27T12:04:23","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=189334"},"modified":"2025-06-27T07:04:28","modified_gmt":"2025-06-27T12:04:28","slug":"product-research","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/product-research\/","title":{"rendered":"The Lean Guide to Product Research"},"content":{"rendered":"<div class=\"intro-txt\">\n<p>Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You\u2019re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets.<\/p>\n<\/div>\n\n\n\n<p>The good news is that\u2019s no longer true.<\/p>\n\n\n\n<p>Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show you&nbsp;how.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is product research (and why should you care)?\" data-section=\"product-research\">\n<h2><a id=\"post-189334-_21icv5c18idw\"><\/a>What is product research (and why should you&nbsp;care)?<\/h2>\n<\/div><\/div>\n\n\n\n<p>In simple terms, product research is the process of gathering information to figure out if your product idea is likely to succeed. It\u2019s about replacing guesswork with real-world evidence.<\/p>\n\n\n\n<p>The goal is to answer a few critical questions before you invest your time and&nbsp;money:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does anyone actually want&nbsp;this?<\/li>\n\n\n\n<li>Are people willing to pay for&nbsp;it?<\/li>\n\n\n\n<li>Who are my competitors, and can I do better?<\/li>\n<\/ul>\n\n\n\n<p>Putting in the effort early is the smartest way to avoid the frustration, not to mention wasted money, of building something people don\u2019t actually want.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to know if your product idea is any good: key criteria\" data-section=\"idea-criteria\">\n<h2><a id=\"post-189334-_ohnnhef5c9qz\"><\/a>How to know if your product idea is any good: key criteria<\/h2>\n<\/div><\/div>\n\n\n\n<p>Before diving into research, run your idea through this simple checklist. A great product idea usually checks all these&nbsp;boxes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It solves a real problem.<\/strong> Does your product save people time, reduce frustration, make them more money, or help them feel better? The strongest products are \u201cpainkillers,\u201d not just \u201cvitamins\u201d; they solve urgent, painful problems that people are actively trying to fix \u2014 not just nice-to-have improvements<\/li>\n\n\n\n<li><strong>There\u2019s a specific audience.<\/strong> Can you clearly picture who would buy this? \u201cEveryone\u201d is not an audience. \u201cBusy remote workers who struggle with time management\u201d is an audience.<\/li>\n\n\n\n<li><strong>People are already looking for a solution.<\/strong> Are people actively searching for answers on Google or asking for recommendations in online communities? Existing interest is a powerful sign of demand.<\/li>\n\n\n\n<li><strong>It has profit potential.<\/strong> Can you realistically build and sell the product for more than it costs&nbsp;you?<\/li>\n\n\n\n<li><strong>You can beat the competition.<\/strong> You don\u2019t have to be the first, but you need to be different or better in some meaningful way (e.g., easier to use, better customer service, more affordable).<\/li>\n<\/ol>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Real-world examples of product validation in action\" data-section=\"validation-examples\">\n<h2><a id=\"post-189334-_11p4qo7w07bd\"><\/a>Real-world examples of product validation in action<\/h2>\n<\/div><\/div>\n\n\n\n<p>The table below summarizes four well-known products, Calendly, Oura Ring, Notion, and HelloFresh, showing how each one meets the five key validation criteria mentioned above.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_3c4st73v26hz\"><\/a>Calendly<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/calendly-screenshot-.jpg\" alt=\"Calendly screenshot.\" class=\"wp-image-189335\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/calendly-screenshot-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/calendly-screenshot--680x369.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/calendly-screenshot--768x417.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/calendly-screenshot--1536x834.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Calendly is a scheduling tool that eliminates the back-and-forth of setting up meetings. It integrates with your calendar and lets others book available time with a single link\u2014no email ping-pong required.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem<\/strong>: Scheduling meetings sucks.<\/li>\n\n\n\n<li><strong>Audience<\/strong>: Consultants, recruiters, and remote teams.<\/li>\n\n\n\n<li><strong>Demand<\/strong>: People actively complained in forums and blog&nbsp;posts.<\/li>\n\n\n\n<li><strong>Profit<\/strong>: Free plan with paid upgrade available (known as \u201cfreemium\u201d)<\/li>\n\n\n\n<li><strong>Differentiator<\/strong>: Dead-simple UX: everything feels intuitive, even for first-time users.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_7my4tgt4df4i\"><\/a>Oura Ring<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/02-Oura-Ring-4-Product-Imagery.jpg\" alt=\"Oura Ring product photo\" class=\"wp-image-189359\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/02-Oura-Ring-4-Product-Imagery.jpg 1000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/02-Oura-Ring-4-Product-Imagery-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/02-Oura-Ring-4-Product-Imagery-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/02-Oura-Ring-4-Product-Imagery-120x120.jpg 120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n\n\n<p> The Oura Ring is a sleek, smart ring that tracks sleep, activity, and recovery. Unlike watches or fitness bands, it\u2019s comfortable to wear at night\u2014ideal for people serious about optimizing their&nbsp;sleep.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem<\/strong>: Bulky fitness wearables are bad for sleep tracking.<\/li>\n\n\n\n<li><strong>Audience<\/strong>: Biohackers, wellness enthusiasts, health conscious people.<\/li>\n\n\n\n<li><strong>Demand<\/strong>: Surging interest in sleep optimization.<\/li>\n\n\n\n<li><strong>Profit<\/strong>: Sells for a premium price and charges a monthly fee for advanced features.<\/li>\n\n\n\n<li><strong>Differentiator<\/strong>: Comfortable ring form factor, accurate.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_qi50p2hrl8\"><\/a>Notion<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/notion-screenshot-.jpg\" alt=\"Notion screenshot. \" class=\"wp-image-189337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/notion-screenshot-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/notion-screenshot--638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/notion-screenshot--768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/notion-screenshot--1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Notion is an all-in-one workspace where users can take notes, manage tasks, and organize databases\u2014all with total flexibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem<\/strong>: Switching between productivity tools is chaotic.<\/li>\n\n\n\n<li><strong>Audience<\/strong>: Creators, remote teams, productivity hackers.<\/li>\n\n\n\n<li><strong>Demand<\/strong>: People were already searching for ways to organize their work, using multiple tools like Trello, Evernote, and Google Docs.<\/li>\n\n\n\n<li><strong>Profit<\/strong>: Freemium to business subscriptions.<\/li>\n\n\n\n<li><strong>Differentiator<\/strong>: Notion\u2019s flexible \u201cbuilding block\u201d UX lets users create exactly what they need \u2014 from simple to-do lists to complex databases \u2014 all within one&nbsp;tool.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_97dhs1ku5qm1\"><\/a>HelloFresh<\/h3>\n\n\n\n<p>HelloFresh is a meal kit delivery service that sends pre-portioned ingredients and easy recipes to your door. It targets people who want home-cooked meals without the planning or grocery shopping.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hello-fresh-product-photo-.jpeg\" alt=\"Hello Fresh product photo. \" class=\"wp-image-189338\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hello-fresh-product-photo-.jpeg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hello-fresh-product-photo--638x425.jpeg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hello-fresh-product-photo--768x512.jpeg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem<\/strong>: Grocery shopping and meal planning suck.<\/li>\n\n\n\n<li><strong>Audience<\/strong>: Busy families, professionals, new parents.<\/li>\n\n\n\n<li><strong>Demand<\/strong>: Meal kits became a booming search trend.<\/li>\n\n\n\n<li><strong>Profit<\/strong>: Customers subscribe to regular meal deliveries, which creates predictable monthly income. Many stick around for months, making each customer quite valuable over time (i.e., high lifetime value).<\/li>\n\n\n\n<li><strong>Differentiator<\/strong>: Recipe simplicity and user-friendly packaging.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-189334-_tluinj6uahb7\"><\/a>When to do research: three key stages<\/h2>\n\n\n\n<p>Product research isn\u2019t a one-time task. It happens at three main stages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Before you build (discovery &amp; validation).<\/strong> This is the most critical stage. You\u2019re exploring your idea, understanding the market, and confirming there\u2019s real demand.<\/li>\n\n\n\n<li><strong>While you build (feedback &amp; refinement).<\/strong> As you develop the product, you share early versions (prototypes) with potential users to get feedback and fix issues early.<\/li>\n\n\n\n<li><strong>After you launch (monitoring &amp; improvement).<\/strong> Once your product is live, you continue to listen to customers and watch the market to find ways to improve.<\/li>\n<\/ol>\n\n\n\n<p>This guide focuses primarily on the first stage: discovery and validation.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Your research toolkit: low-cost methods &amp; tools\" data-section=\"toolkit\">\n<h2><a id=\"post-189334-_vf5ks9iu45dr\"><\/a>Your research toolkit: low-cost methods &amp;&nbsp;tools<\/h2>\n<\/div><\/div>\n\n\n\n<p>Here are five powerful, affordable research methods you can start using&nbsp;today.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Uncover demand &amp; trends with search query analysis\" data-section=\"search-trends\">\n<h3><a id=\"post-189334-_w8bww5ubftf8\"><\/a>Uncover demand &amp; trends with search query analysis<\/h3>\n<\/div><\/div>\n\n\n\n<p>What people search for on Google is a direct window into their problems and desires. If people are searching for a solution, there is a market for&nbsp;it.<\/p>\n\n\n\n<p>Your go-to tool: a marketing platform like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>. Ahrefs is like a search engine for search engines. It shows you what people are searching for, how often, and what\u2019s growing in popularity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_xo6tlil9p16\"><\/a>How to use Ahrefs for finding trends<\/h4>\n\n\n\n<p>First, use your favorite AI model to brainstorm keywords related to your product idea.<\/p>\n\n\n\n<p>Say, the product idea is \u201cQuietHub\u201d \u2013 a portable, noise-dampening desk divider for remote workers (I just made that up). Your prompt could look something like&nbsp;this:<\/p>\n\n\n\n<p>\u201cGive me a comma-separated list of informational search keywords related to the problems faced by remote workers trying to focus in noisy or shared workspaces. Avoid brand names or overly specific phrases. Keep the keywords broad enough to reflect common user intent and search behavior.\u201d<\/p>\n\n\n\n<p>Next, plug the keywords into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-keywords-explorer-.png\" alt=\"Ahrefs' Keywords Explorer. \" class=\"wp-image-189339\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-keywords-explorer-.png 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-keywords-explorer--680x405.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-keywords-explorer--768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-keywords-explorer--1536x915.png 1536w\" sizes=\"auto, (max-width: 1612px) 100vw, 1612px\"><\/figure>\n\n\n\n<p>Hit \u201cSearch\u201d and go to the \u201cMatching terms\u201d report to see related search queries.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/matching-terms-report-.png\" alt=\"Matching terms report. \" class=\"wp-image-189340\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/matching-terms-report-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/matching-terms-report--680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/matching-terms-report--768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/matching-terms-report--1536x903.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Most of the keywords you\u2019ll see here include a search volume graph and a forecast (the orange part). Use them to spot trends, like whether demand for your product is growing, if it\u2019s seasonal, and what the outlook looks like based on past&nbsp;data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/overview-report-showing-search-volume-historical-d.png\" alt=\"Overview report showing search volume historical data. \" class=\"wp-image-189341\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/overview-report-showing-search-volume-historical-d.png 1290w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/overview-report-showing-search-volume-historical-d-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/overview-report-showing-search-volume-historical-d-768x512.png 768w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><\/figure>\n\n\n\n<p>Free alternative: <a href=\"https:\/\/trends.google.com\/\">Google Trends<\/a> lets you see if interest in a topic is growing or shrinking over&nbsp;time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_lp06osx5ejba\"><\/a>How to find trending products on Amazon<\/h4>\n\n\n\n<p>If you\u2019re doing product research to find trending products to sell online on marketplaces like Amazon, Ahrefs can help with that,&nbsp;too.<\/p>\n\n\n\n<p>Start by running a blank search in the Keywords Explorer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-do-an-empty-search-in-keywords-explorer-.png\" alt=\"How to do an empty search in Keywords Explorer. \" class=\"wp-image-189342\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-do-an-empty-search-in-keywords-explorer-.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-do-an-empty-search-in-keywords-explorer--680x281.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-do-an-empty-search-in-keywords-explorer--768x318.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-do-an-empty-search-in-keywords-explorer--1536x635.png 1536w\" sizes=\"auto, (max-width: 1596px) 100vw, 1596px\"><\/figure>\n\n\n\n<p>Then, enable the Ecommerce filter you can find in Presets, and set the target to \u201c<a href=\"http:\/\/amazon.com\">amazon.com<\/a> ranks in top&nbsp;10\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/setting-up-filters-to-see-high-demand-products-.jpg\" alt=\"Setting up filters to see high demand products. \" class=\"wp-image-189343\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/setting-up-filters-to-see-high-demand-products-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/setting-up-filters-to-see-high-demand-products--680x222.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/setting-up-filters-to-see-high-demand-products--768x251.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/setting-up-filters-to-see-high-demand-products--1536x503.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Finally, sort the keywords by growth rate\u2014over the past 3, 6, or 12 months\u2014depending on how new the product is or how long the trend has been around.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1480\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/sorting-keywords-by-growth-rate-.png\" alt=\"Sorting keywords by growth rate. \" class=\"wp-image-189344\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/sorting-keywords-by-growth-rate-.png 1480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/sorting-keywords-by-growth-rate--680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/sorting-keywords-by-growth-rate--768x446.png 768w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\"><\/figure>\n\n\n\n<p>You can further refine results with the Trending filter.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"840\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/new-trending-filter-in-ahrefs-.png\" alt=\"New trending filter in Ahrefs. \" class=\"wp-image-189345\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/new-trending-filter-in-ahrefs-.png 936w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/new-trending-filter-in-ahrefs--474x425.png 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/new-trending-filter-in-ahrefs--768x689.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Linear growth<\/strong>: Demand increases steadily over time at a consistent rate.<\/li>\n\n\n\n<li><strong>Exponential growth<\/strong>: Demand starts off slow but then surges rapidly.<\/li>\n\n\n\n<li><strong>S-curve growth<\/strong>: Demand builds gradually, takes off quickly, then levels out as the market saturates.<\/li>\n\n\n\n<li><strong>Damped growth<\/strong>: Demand spikes early but quickly loses momentum and flattens.<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Find customer insights in communities\" data-section=\"social-media-insight\">\n<h3>Find customer insights in communities<\/h3>\n<\/div><\/div>\n\n\n\n<p>The best insights often come from observing people in their \u201cnatural habitat\u201d. Online communities are where your potential customers share their frustrations, ask for advice, and review products with unfiltered honesty.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-customer-review-.png\" alt=\"Example of a customer review. \" class=\"wp-image-189346\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-customer-review-.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-customer-review--649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-customer-review--768x503.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_b9hoo0v7kyrz\"><\/a>Where to&nbsp;look<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reddit:<\/strong> Find \u201csubreddits\u201d (forums) related to your audience or problem. For example, if you\u2019re building a tool for writers, check r\/writing or r\/freelanceWriters.<\/li>\n\n\n\n<li><strong>Facebook groups:<\/strong> Search for groups dedicated to your&nbsp;niche.<\/li>\n\n\n\n<li><strong>Industry forums:<\/strong> Every industry, from photography to software development, has its own online forums.<\/li>\n\n\n\n<li><strong>Quora:<\/strong> Look for questions people are asking about your&nbsp;topic.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_ijajgcms2vmv\"><\/a>What to look&nbsp;for<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complaints:<\/strong> What are people complaining about? Note the exact words they&nbsp;use.<\/li>\n\n\n\n<li><strong>Workarounds:<\/strong> What clunky spreadsheets or multi-tool processes have people created? This signals a clear need for a better solution.<\/li>\n\n\n\n<li><strong>Recommendations:<\/strong> When someone asks for a tool, which products get recommended and why? What are the pros and cons people mention?<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Analyze your competitors\" data-section=\"competitor-analysis\">\n<h3><a id=\"post-189334-_lq41ggh83v1i\"><\/a>Analyze your competitors<\/h3>\n<\/div><\/div>\n\n\n\n<p>Your competitors have already done much of the heavy lifting. By studying them, you can see what\u2019s working, what\u2019s not, and how to make your product stand&nbsp;out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_3mao87d9olvr\"><\/a>Free methods to get started<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Their website:<\/strong> How do they describe their product? Who are they targeting? What features do they highlight?<\/li>\n\n\n\n<li><strong>Their pricing:<\/strong> How do they structure their plans? What features are included in each tier? This tells you what they consider most valuable.<\/li>\n\n\n\n<li><strong>Customer reviews:<\/strong> Read reviews on sites like G2, Capterra, or Trustpilot. In general, 3- and 4-star reviews tend to offer more nuanced feedback; unless the product is clearly terrible or universally loved, in which case you\u2019ll get the real story in the extremes.<\/li>\n\n\n\n<li><strong>Social media:<\/strong> See what their customers are saying to them directly.<\/li>\n<\/ul>\n\n\n\n<p>To illustrate, I shared a screenshot of a popular email-marketing tool\u2019s pricing and asked what issues a small team might spot. Now I understand how that kind of audience might view my product if I chose to follow the same approach as my competitor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1794\" height=\"1816\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-criticizing-a-pricing-model-.jpg\" alt=\"ChatGPT criticizing a pricing model. \" class=\"wp-image-189347\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-criticizing-a-pricing-model-.jpg 1794w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-criticizing-a-pricing-model--420x425.jpg 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-criticizing-a-pricing-model--768x777.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-criticizing-a-pricing-model--1517x1536.jpg 1517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-criticizing-a-pricing-model--120x120.jpg 120w\" sizes=\"auto, (max-width: 1794px) 100vw, 1794px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_car6encknpy3\"><\/a>Supercharge your competitor analysis with Ahrefs<\/h4>\n\n\n\n<p>Search behaviour is raw market demand. Organic keywords reveal what people struggle with when no brand nudges them; paid keywords typically reveal what they\u2019ll open their wallet for. Looking at both together gives you evidence, rather than intuition, about which problems are worth solving and what buyers are prepared to pay&nbsp;for.<\/p>\n\n\n\n<p>Here are some research questions <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a> can answer for&nbsp;you:<\/p>\n\n\n\n<p><strong>Which problems are screaming for a solution?<\/strong><\/p>\n\n\n\n<p>Look for organic keywords with strong volume and up to 30 Keyword Difficulty (KD). These are pain points lots of people have, yet few sites solve them&nbsp;well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"763\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/organic-keywords-report-in-ahrefs-.jpg\" alt=\"Organic keywords report in Ahrefs. \" class=\"wp-image-189348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/organic-keywords-report-in-ahrefs-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/organic-keywords-report-in-ahrefs--680x253.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/organic-keywords-report-in-ahrefs--768x286.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/organic-keywords-report-in-ahrefs--1536x572.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Where is real money already exchanging hands?<\/strong><\/p>\n\n\n\n<p>Sort your competitors\u2019 paid keywords by descending CPC and set the Paid position filter to \u201cImproved, no change\u201d. A high CPC signals buyers are willing to pay; consistent ad spend means it converts (click on the position history button to see the bidding timeline).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"896\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-report-in-ahrefs-.jpg\" alt=\"Paid keywords report in Ahrefs. \" class=\"wp-image-189349\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-report-in-ahrefs-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-report-in-ahrefs--680x298.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-report-in-ahrefs--768x336.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-report-in-ahrefs--1536x672.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>What features do competitors double-down on?&nbsp;<\/strong><\/p>\n\n\n\n<p>Scroll down to the bottom of the Overview report to find keywords that a rival both ranks top-10 and keeps bidding on. That overlap could reveal mission-critical features or use-cases.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1764\" height=\"656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-with-organic-positions-in-top-10-.png\" alt=\"Paid keywords with organic positions in top 10. \" class=\"wp-image-189350\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-with-organic-positions-in-top-10-.png 1764w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-with-organic-positions-in-top-10--680x253.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-with-organic-positions-in-top-10--768x286.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/paid-keywords-with-organic-positions-in-top-10--1536x571.png 1536w\" sizes=\"auto, (max-width: 1764px) 100vw, 1764px\"><\/figure>\n\n\n\n<p><strong>How should we message at launch?<\/strong><\/p>\n\n\n\n<p>Scan ad copy and top-ranking page titles. Note phrases that recur (e.g., \u201cno-code,\u201d \u201cAI-powered,\u201d \u201clifetime access\u201d).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"1298\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ads-report-in-ahrefs-.jpg\" alt=\"Ads report in Ahrefs. \" class=\"wp-image-189351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ads-report-in-ahrefs-.jpg 1674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ads-report-in-ahrefs--548x425.jpg 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ads-report-in-ahrefs--768x595.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ads-report-in-ahrefs--1536x1191.jpg 1536w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Use AI as your research assistant\" data-section=\"ai-assistant\">\n<h3><a id=\"post-189334-_3ulh6i9v83y3\"><\/a>Use AI as your research assistant<\/h3>\n<\/div><\/div>\n\n\n\n<p>Generative AI tools like Gemini and Claude can analyze, summarize, and brainstorm with you at superhuman speed\u2014but you already know this. So, let me now show you a few ideas on using those superpowers for product research.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_ambpnbxum7k\"><\/a>Summarize customer feedback instantly<\/h4>\n\n\n\n<p>Manually reading hundreds of reviews is slow. Instead, copy and paste reviews from Amazon, Reddit, or G2 into the&nbsp;AI.<\/p>\n\n\n\n<p>I discovered this use case two years ago when working on the <a href=\"https:\/\/ahrefs.com\/blog\/competitive-analysis-guide\/\">Competitive Analysis: The Lean Guide (With Template)<\/a>. It was good then and now with more capable models, it works even better.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-chatgpt-categorizing-and-visualizing-cu.png\" alt=\"Example of ChatGPT categorizing and visualizing customer reviews. \" class=\"wp-image-189352\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-chatgpt-categorizing-and-visualizing-cu.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-chatgpt-categorizing-and-visualizing-cu-680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-chatgpt-categorizing-and-visualizing-cu-768x393.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-chatgpt-categorizing-and-visualizing-cu-1536x787.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">ChatGTP made this visualization of customer reviews based on its own analysis of review sentiments.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Prompt idea: \u201cI\u2019ve pasted 50 customer reviews for [Competitor\u2019s Product] below. Summarize the most common complaints and the most frequently praised features.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_v6acvomde24i\"><\/a>Create instant customer personas<\/h4>\n\n\n\n<p>After a few interviews, you can turn your notes into a clear persona. Then use it as a \u201csparring partner\u201d to polish your product idea. Here\u2019s a quick example ChatGPT just made for&nbsp;me.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-generating-a-persona-for-product-research-.png\" alt=\"ChatGPT generating a persona for product research. \" class=\"wp-image-189353\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-generating-a-persona-for-product-research-.png 1642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-generating-a-persona-for-product-research--587x425.png 587w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-generating-a-persona-for-product-research--768x556.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-generating-a-persona-for-product-research--1536x1111.png 1536w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\"><\/figure>\n\n\n\n<p>Prompt idea: \u201cBased on the following interview notes, create a detailed buyer persona. Include their goals, frustrations, and motivations.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_1zh96vr018o2\"><\/a>Draft surveys and interview questions<\/h4>\n\n\n\n<p>Overcome writer\u2019s block by having the AI create your research materials.<\/p>\n\n\n\n<p>Prompt idea: \u201cI\u2019m building a project management tool for freelance graphic designers. Generate 10 open-ended interview questions I can ask them to understand their biggest challenges.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_154fkq6hk2iy\"><\/a>Create product prototypes<\/h4>\n\n\n\n<p>Turning a text prompt into a believable product image in seconds lets you vet ideas before any money leaves the&nbsp;bank.<\/p>\n\n\n\n<p>You can show a realistic mock-up to teammates, potential customers, or suppliers, gather concrete feedback instead of guesses, and iterate on the look, size, or materials the same afternoon.<\/p>\n\n\n\n<p>If I were to gather feedback on the QuietHub idea, I\u2019d definitely share what ChatGPT came up&nbsp;with.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-prototype-generated-by-chatgpt-.jpg\" alt=\"Product prototype generated by ChatGPT. \" class=\"wp-image-189354\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-prototype-generated-by-chatgpt-.jpg 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-prototype-generated-by-chatgpt--425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-prototype-generated-by-chatgpt--768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-prototype-generated-by-chatgpt--120x120.jpg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Just ask! (Simple surveys and interviews)\" data-section=\"simple-surveys\">\n<h3><a id=\"post-189334-_sxdxwbf55z70\"><\/a>Just ask! (Simple surveys and interviews)<\/h3>\n<\/div><\/div>\n\n\n\n<p>Sometimes the most direct path is the best&nbsp;one.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_1hfdllbvvjgq\"><\/a>Simple surveys<\/h4>\n\n\n\n<p>Use a free tool like Google Forms to create a short survey (5-7 questions). Share it in the online communities you found. Ask questions about the problem, not your solution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bad question<\/strong>: \u201cWould you buy a smart notebook for $50?\u201d<\/li>\n\n\n\n<li><strong>Good question<\/strong>: \u201cHow do you currently take and organize your notes? What\u2019s the most frustrating part of that process?\u201d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189334-_kh418mdh4db9\"><\/a>Talk to five people (at an industry event)<\/h4>\n\n\n\n<p>Attend an industry event and look for people who match your target audience. Reach out to at least five of them and offer a coffee or a virtual gift card in exchange for 10 minutes of their time. Ask about their challenges and workflows. These chats can lead to some of the most valuable insights you\u2019ll get.<\/p>\n\n\n\n<p>How do you choose them from the crowd? Here are a few&nbsp;ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attend sessions or booths related to your space<\/strong>. If someone\u2019s interested in topics related to your product, they might be a good&nbsp;fit.<\/li>\n\n\n\n<li><strong>Ask questions or share problems<\/strong>. During Q&amp;As or networking, pay attention to people who voice challenges your product could&nbsp;solve.<\/li>\n\n\n\n<li><strong>Engage with competitors<\/strong>. If they\u2019re checking out competing products, they\u2019re likely in your target market.<\/li>\n<\/ul>\n\n\n\n<p>I do a similar thing at every event\u2014I always ask people who stop by our booth, \u201cWhat\u2019s your favorite feature?\u201d and \u201cWhat would you like us to change?\u201d Here\u2019s a photo of me at last year\u2019s Evolve (we\u2019re hosting it <a href=\"https:\/\/ahrefsevolve.com\/\">again this year<\/a>, too!).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/me-at-evolve-conference-where-i-was-doing-product.jpg\" alt=\"Me at Evolve conference where I was doing  product research. \" class=\"wp-image-189355\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/me-at-evolve-conference-where-i-was-doing-product.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/me-at-evolve-conference-where-i-was-doing-product-680x332.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/me-at-evolve-conference-where-i-was-doing-product-768x375.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/me-at-evolve-conference-where-i-was-doing-product-1536x750.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tips and best practices\" data-section=\"tips\">\n<h2><a id=\"post-189334-_yq9spl6y24t4\"><\/a>Tips and best practices<\/h2>\n<\/div><\/div>\n\n\n\n<p>Before we wrap this article up, here are a few last words of advice.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fall in love with the problem, not your solution. <\/strong>Be open to changing your idea based on what you&nbsp;learn.<\/li>\n\n\n\n<li><strong>Focus on a niche. <\/strong>It\u2019s easier to be the best solution for a small, specific group than a mediocre solution for everyone.<\/li>\n\n\n\n<li><strong>Don\u2019t ask \u201cWould you use this?\u201d.<\/strong> People will almost always say yes to be nice. Instead, ask about their past behavior and current problems.<\/li>\n\n\n\n<li><strong>Done is better than perfect.<\/strong> You don\u2019t need a 100-page report. A few hours of focused research is infinitely better than&nbsp;none.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-189334-_534larbdsezv\"><\/a>Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_bi2mi1ghae6h\"><\/a>How much time should I spend on research?<\/h3>\n\n\n\n<p>Start with a weekend. A few focused days of research can give you 80% of the clarity you need to move forward or pivot. It\u2019s an ongoing process, but the initial phase doesn\u2019t have to be a massive project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_wwjhkhvfy57e\"><\/a>What if I find a lot of competitors?<\/h3>\n\n\n\n<p>Competition is a good thing! It means there\u2019s an existing market. Your job isn\u2019t to be the only one, but to find a way to be different. Look for a niche they are ignoring or a pain point they don\u2019t solve&nbsp;well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189334-_jhyl2tl8bybh\"><\/a>What if I find no demand for my&nbsp;idea?<\/h3>\n\n\n\n<p>This is a win! You just saved yourself months or years of wasted effort. You can either pivot your idea to solve a related, validated problem or move on to the next idea, smarter and more experienced than before.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The good news is that\u2019s no longer true. Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show you&nbsp;how. In simple terms, product research is the process of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-189334","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Lean Guide to Product Research<\/title>\n<meta name=\"description\" content=\"Discover how to validate product ideas by analyzing market signals, online conversations, and competitor insights, without breaking the bank.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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