{"id":189128,"date":"2025-06-24T06:02:04","date_gmt":"2025-06-24T11:02:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=189128"},"modified":"2025-07-18T09:06:12","modified_gmt":"2025-07-18T14:06:12","slug":"automotive-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/automotive-seo\/","title":{"rendered":"The Expert-Reviewed Guide to Automotive SEO"},"content":{"rendered":"<div class=\"intro-txt\"> I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair shops that helped me out, as well as the car that I bought, through Google.&nbsp;<\/div>\n\n\n\n<p>If they hadn\u2019t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses.<\/p>\n\n\n\n<p>This article isn\u2019t just my take on automotive SEO. It\u2019s been reviewed, enriched, and inspired by seven experts with hands-on experience in this niche. Their insights helped me keep this guide grounded in real-world experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/michelle-tansey\/\">Michelle Tansey<\/a>, Founder, <a href=\"https:\/\/www.redqueenmarketing.com\/\">Red Queen Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/edwardtbate\/\">Edward Bate<\/a>, SEO Consultant, <a href=\"http:\/\/edwardbate.com\">edwardbate.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">Despina Gavoyannins<\/a>, Senior SEO, <a href=\"http:\/\/ahrefs.com\">Ahrefs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jose-luis-rivolta\/\">Jos\u00e9 Luis Rivolta<\/a>, SEO Director, <a href=\"https:\/\/refindable.com\/\">Refindable<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/danielelofaso\/\">Daniel Lofaso<\/a>, CEO and Founder, <a href=\"https:\/\/thedigitalelevator.com\/\">Digital Elevator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAB8I6b8B12H6visNUouj9JvTXDrcCADBNZ0\">Harpreet Munjal<\/a>, founder of <a href=\"https:\/\/loudgrowth.com\">LoudGrowth<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/parkerevensen\/\">Parker Evensen<\/a>, CEO &amp; Founder, <a href=\"https:\/\/honestdigital.com\/best-seo-agency-award-winner\/\">Honest Digital<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190019\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/automotive-seo-experts.jpg\" alt=\"Automotive seo experts\" width=\"1820\" height=\"1618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/automotive-seo-experts.jpg 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/automotive-seo-experts-478x425.jpg 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/automotive-seo-experts-768x683.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/automotive-seo-experts-1536x1366.jpg 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/p>\n\n\n\n\n\n<p>The automotive industry covers a lot of ground: dealerships, repair shops, auto parts sellers, manufacturers, and more. While I\u2019ve focused on SEO tactics that apply universally across most automotive businesses, I\u2019ll call out specific strategies where needed. If you\u2019re looking for in-depth guidance tailored to your business type, I\u2019ll point you to more focused resources along the&nbsp;way.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is automotive SEO, really?\" data-section=\"what-is-automotive-seo\">\n<h2><a id=\"post-189128-_xbyn8cphs2ri\"><\/a>What is automotive SEO, really?<\/h2>\n<\/div><\/div>\n\n\n\n<p>Think of automotive SEO as making sure you show up when people search for cars or auto services online. It\u2019s different from regular SEO because car shopping is\u2026 well, it\u2019s pretty unique.<\/p>\n\n\n\n<p>Here\u2019s what makes it special:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People search locally first.<\/strong> When someone needs a car or repair work, they\u2019re usually thinking \u201cnear me\u201d from the get-go. They want something close to&nbsp;home.<\/li>\n\n\n\n<li><strong>Your inventory never stops changing.<\/strong> Unlike a restaurant that keeps the same menu for months, you\u2019re constantly getting new cars and selling others, and your website needs to keep up with&nbsp;that.<\/li>\n\n\n\n<li><strong>You\u2019re really running multiple businesses.<\/strong> Sales, service, parts, financing\u2013each department attracts different customers who search in different ways.<\/li>\n\n\n\n<li><strong>Trust is everything.<\/strong> Nobody impulse-buys a $30,000 car. People need to feel confident about you before they\u2019ll even visit your&nbsp;lot.<\/li>\n\n\n\n<li><strong>Franchising is a double-edged sword<\/strong>. If you\u2019re a franchise dealer, the manufacturer likely imposes strict rules on what you can and can\u2019t do with your website and marketing. That can limit your ability to optimize freely. But on the flip side, being able to use an automaker\u2019s brand in your business name, domain, and on-page content can give you a significant SEO advantage\u2014especially for branded searches like \u201cused toyota\u201d.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1052\" class=\"wp-image-189130\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-map-pack-showing-toyota-dealership-location.jpg\" alt=\"Google Map Pack showing Toyota dealership locations. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-map-pack-showing-toyota-dealership-location.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-map-pack-showing-toyota-dealership-location-680x349.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-map-pack-showing-toyota-dealership-location-768x395.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-map-pack-showing-toyota-dealership-location-1536x789.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why SEO matters in the automotive industry\" data-section=\"why-seo-matters\">\n<h2><a id=\"post-189128-_8j2ay7euk1k2\"><\/a>Why SEO matters for the automotive industry?<\/h2>\n<\/div><\/div>\n\n\n\n<p>Every page you optimize adds to your ability to attract customers. The results work for you 24\/7, and build on each other over time. But that\u2019s not&nbsp;all:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You catch people wherever they are in their journey.<\/strong> Some folks are just starting to research cars, while others are ready to buy tomorrow. Good SEO content lets you connect with all of them by providing helpful information that naturally showcases what you&nbsp;know.<\/li>\n\n\n\n<li><strong>You steal customers from competitors.<\/strong> It\u2019s that simple. If you\u2019re ranking #1 for \u201cused cars in Dallas\u201d and your competitor is #8, guess who\u2019s getting that customer?<\/li>\n\n\n\n<li><strong>It pays for itself over time.<\/strong> SEO takes work upfront, but unlike paid ads that cost you every month, good content can keep bringing in customers for years. That\u2019s huge in the car business, where people research for weeks before buying and need ongoing service.<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Get your local presence locked down\" data-section=\"local-seo\">\n<h2><a id=\"post-189128-_yfh32hmmyuc\"><\/a>Get your local presence locked down<\/h2>\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">Local SEO<\/a> gets you into Google Maps and those local results that show up before the regular website listings. Even if searchers don\u2019t include location names in their searches, Google might still interpret them as local <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> and prioritize the best results in the nearby area.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1215\" class=\"wp-image-189131\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-serp-for-used-forester-.png\" alt=\"Google SERP for &quot;used forester&quot;. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-serp-for-used-forester-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-serp-for-used-forester--680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-serp-for-used-forester--768x456.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-serp-for-used-forester--1536x911.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_f7i2nb499us2\"><\/a>Give each location its own page and Google Business Profile<\/h3>\n\n\n\n<p>Google sees each of your locations as its own separate business, so each one needs to be optimized individually. That means creating a dedicated page for every location, complete with unique content, local reviews, contact details, and photos of that specific spot and&nbsp;team.<\/p>\n\n\n\n<p>Take Christian Brothers Automotive, for example. They have dozens of locations, each with its own optimized landing page and <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">Google Business Profile<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1230\" class=\"wp-image-189132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-happy-valley-landing-p.jpg\" alt=\"Christian Bros Automotive - Happy Valley landing page.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-happy-valley-landing-p.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-happy-valley-landing-p-680x408.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-happy-valley-landing-p-768x461.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-happy-valley-landing-p-1536x923.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Each location from this repair shop chain has its own landing page. Notice the location name, address, and phone number.<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1037\" class=\"wp-image-189133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-gilbert-landing-page-.jpg\" alt=\"Christian Bros Automotive - Gilbert landing page.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-gilbert-landing-page-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-gilbert-landing-page--680x344.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-gilbert-landing-page--768x389.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/christian-bros-automotive-gilbert-landing-page--1536x778.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Another landing page from the same chain. The layout stays the same, just the key location information changed, but that\u2019s enough for the users and search engines.<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1312\" class=\"wp-image-189134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-maps-showing-different-car-repair-shops-fro.jpg\" alt=\"Google Maps showing different car repair shops from the same brand. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-maps-showing-different-car-repair-shops-fro.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-maps-showing-different-car-repair-shops-fro-663x425.jpg 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-maps-showing-different-car-repair-shops-fro-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-maps-showing-different-car-repair-shops-fro-768x492.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-maps-showing-different-car-repair-shops-fro-1536x984.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Moreover, each of the location has its own Google Business Profile\u2014that\u2019s exactly how you do&nbsp;it.<\/figcaption>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_ykkmztju8u\"><\/a>Get listed in directories and listing aggregators<\/h3>\n\n\n\n<p>Get listed in automotive directories like Edmunds and Cars.com, as well as general local directories like Yellow Pages and your Chamber of Commerce. Keep your branding and services consistent across these listings.<\/p>\n\n\n\n<p>This has a direct and indirect benefit.<\/p>\n\n\n\n<p>Direct benefit: referral traffic and lead generation. Many of these directories rank highly in search results themselves and are used by shoppers during the research phase. Being featured there can send highly qualified traffic your&nbsp;way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"1384\" class=\"wp-image-189135\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/car-listing-aggregator-with-different-dealerships-.jpg\" alt=\"Car listing aggregator with different dealerships. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/car-listing-aggregator-with-different-dealerships-.jpg 1786w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/car-listing-aggregator-with-different-dealerships--548x425.jpg 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/car-listing-aggregator-with-different-dealerships--768x595.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/car-listing-aggregator-with-different-dealerships--1536x1190.jpg 1536w\" sizes=\"auto, (max-width: 1786px) 100vw, 1786px\"><\/figure>\n\n\n\n<p>Indirect benefit: stronger local SEO signals. Google and other search engines rely on data from third-party sites to validate your business\u2019s legitimacy and location (the so-called NAP citations). When your business details are accurate and consistent across multiple reputable sources, it strengthens your local ranking signals, especially in map pack and \u201cnear me\u201d searches.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">How to Build Local Citations (Complete Guide)<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_f9ace195jwp6\"><\/a>Stay active on your Google Business profile<\/h3>\n\n\n\n<p>Regular updates to your Google Business Profile (new photos, responding to reviews, posting announcements) show Google and customers that you\u2019re actively managing your business.<\/p>\n\n\n\n<p>When the competition is tough, even small things, like regularly updating your Google Business Profile or responding to reviews, can be what sets you apart and helps customers choose you over others.<\/p>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1684\" height=\"1244\" class=\"wp-image-189136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-car-repair-show-regularly-blogging-on.jpg\" alt=\"Example of a car repair show regularly blogging on their GBP. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-car-repair-show-regularly-blogging-on.jpg 1684w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-car-repair-show-regularly-blogging-on-575x425.jpg 575w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-car-repair-show-regularly-blogging-on-768x567.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/example-of-a-car-repair-show-regularly-blogging-on-1536x1135.jpg 1536w\" sizes=\"auto, (max-width: 1684px) 100vw, 1684px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_w36lxvfcirjx\"><\/a>Set up inventory integration in Google Business Profile<\/h3>\n\n\n\n<p>If you\u2019re a dealership, don\u2019t miss out on Google\u2019s free Vehicle Listings integration. This feature lets you push your current inventory directly into Google Business Profile, making your cars eligible to show up in local map results, the Shopping tab, and even within the \u201cCars for Sale\u201d section on Google Search.<\/p>\n\n\n\n<p>It\u2019s one of the few industry-specific perks Google offers, and it\u2019s completely free. <a href=\"https:\/\/developers.google.com\/vehicle-listings\/onboarding-guide%20%5D\">Here\u2019s the official guide<\/a> you need to set this&nbsp;up.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1678\" height=\"868\" class=\"wp-image-189137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/listing-vehicle-inventory-on-google-feature-.png\" alt=\"Listing vehicle inventory on Google feature. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/listing-vehicle-inventory-on-google-feature-.png 1678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/listing-vehicle-inventory-on-google-feature--680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/listing-vehicle-inventory-on-google-feature--768x397.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/listing-vehicle-inventory-on-google-feature--1536x795.png 1536w\" sizes=\"auto, (max-width: 1678px) 100vw, 1678px\"><\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Build a reputation that sells\" data-section=\"reputation\">\n<h3><a id=\"post-189128-_ytp889bez6tq\"><\/a>Build a reputation that&nbsp;sells<\/h3>\n<\/div><\/div>\n\n\n\n<p>In the automotive world, trust is a dealbreaker. Shoppers want to know they\u2019re dealing with a business that\u2019s honest, responsive, and delivers on its promises. And guess what, Google always looks at online reviews to determine the best local search result (see <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=%2Cprominence\">prominence<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"578\" class=\"wp-image-189138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/prominence-as-a-local-google-ranking-factor-.png\" alt=\"Prominence as a local Google ranking factor.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/prominence-as-a-local-google-ranking-factor-.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/prominence-as-a-local-google-ranking-factor--680x262.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/prominence-as-a-local-google-ranking-factor--768x296.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\"><\/figure>\n\n\n\n<p>So here\u2019s what you can&nbsp;do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ask for reviews actively<\/strong>. Send review links via text, ask in person, or include it on thank-you pages.<\/li>\n\n\n\n<li><strong>Respond to every single review<\/strong>. This shows you\u2019re listening and builds trust.<\/li>\n\n\n\n<li><strong>Monitor everything<\/strong>. Use tools like Birdeye to track reviews across all major platforms.<\/li>\n\n\n\n<li><strong>Show off your good reviews<\/strong>. Social proof matters\u2014highlight those&nbsp;stars!<\/li>\n\n\n\n<li><strong>Go beyond reviews<\/strong>. Mention awards, certifications, sales stats, and success stories.<\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/online-reputation-management\/\">Online Reputation Management: A Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Target the right keywords\" data-section=\"keyword-strategy\">\n<h2><a id=\"post-189128-_mysbs2gatw6x\"><\/a>Target the right keywords<\/h2>\n<\/div><\/div>\n\n\n\n<p>Keyword targeting connects your website with people who are actively searching for what you offer. It\u2019s how you show up for a buyer typing in \u201cused Honda Civic near me\u201d instead of disappearing behind a wall of irrelevant traffic.<\/p>\n\n\n\n<p>I\u2019m going to walk you through the types of keywords (with examples) you\u2019ll likely need to reach potential customers at every stage of their journey\u2014from early research to purchase and beyond. Each keyword type plays a different role in your overall strategy.<\/p>\n\n\n\n<p>But before we dive in, I want to show you how easily you can find your own keywords.<\/p>\n\n\n\n<p>Start by opening <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer,<\/a> and ask the built-in AI to suggest keywords relevant to your business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"1468\" class=\"wp-image-189139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ai-in-ahrefs-keywords-explorer-.jpg\" alt=\"AI in Ahrefs Keywords Explorer. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ai-in-ahrefs-keywords-explorer-.jpg 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ai-in-ahrefs-keywords-explorer--503x425.jpg 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ai-in-ahrefs-keywords-explorer--768x649.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ai-in-ahrefs-keywords-explorer--1536x1297.jpg 1536w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\"><\/figure>\n\n\n\n<p>Then simply use one of the intent filters in the Matching terms report.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1072\" class=\"wp-image-189140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/intents-filter-in-keywords-explorer-.png\" alt=\"Intents filter in Keywords Explorer. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/intents-filter-in-keywords-explorer-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/intents-filter-in-keywords-explorer--680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/intents-filter-in-keywords-explorer--768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/intents-filter-in-keywords-explorer--1536x804.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189128-_ro4wkdabvbi0\"><\/a>Commercial keywords<\/h4>\n\n\n\n<p>Commercial keywords capture people who are comparing options and making decisions. Ranking here helps you position your offerings as the better choice, even if they\u2019re not yet ready to&nbsp;buy.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1826\" height=\"1124\" class=\"wp-image-189141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-commercial-keywords-.jpg\" alt=\"Examples of commercial keywords. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-commercial-keywords-.jpg 1826w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-commercial-keywords--680x419.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-commercial-keywords--768x473.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-commercial-keywords--1536x945.jpg 1536w\" sizes=\"auto, (max-width: 1826px) 100vw, 1826px\"><\/figure>\n<div class=\"recommendation\"><div class=\"recommendation-title\">How to outrank the competition for \u2018lease\u2019 and \u2018specials\u2019 keywords<\/div><div class=\"recommendation-content\">\n<p>Dealerships usually have lower domain ratings than third-party lead providers, so sites like Cars.com dominate specials-related keywords like \u201c2025 Toyota specials.\u201d This is a problem because these keywords are crucial for capturing high-intent shoppers.<\/p>\n<p>Parker Evensen recommends using a \u201chub-and-spoke\u201d approach to combat this challenge. Build a comprehensive specials hub listing your main offers, then create model-specific specials pages that link back to it. This approach builds topical authority while giving you multiple chances to rank for valuable commercial keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hub-and-spoke-results.png\" alt=\"hub and spoke results\n\" width=\"2614\" height=\"970\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hub-and-spoke-results.png 2614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hub-and-spoke-results-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hub-and-spoke-results-768x285.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hub-and-spoke-results-1536x570.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/hub-and-spoke-results-2048x760.png 2048w\" sizes=\"auto, (max-width: 2614px) 100vw, 2614px\"><\/p>\n<p>For example, a Toyota dealership would create a Toyota Specials Hub, then build dedicated pages for popular models like the Prius\u2014including custom content, lifestyle images, review widgets, and schema markup.&nbsp;<\/p>\n<div id=\"attachment_190022\" style=\"width: 1296px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-190022\" class=\"wp-image-190022 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/lease-car-inventory.jpg\" alt=\"Lease inventory page\" width=\"1286\" height=\"1192\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/lease-car-inventory.jpg 1286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/lease-car-inventory-459x425.jpg 459w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/lease-car-inventory-768x712.jpg 768w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\"><p id=\"caption-attachment-190022\" class=\"wp-caption-text\">Hub page listing inventory available for leasing.<\/p><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189128-_zge2ybke0b0v\"><\/a>Transactional keywords<\/h4>\n\n\n\n<p>Transactional keywords are your conversion drivers. These are the high-intent searches from people ready to take action, whether that\u2019s booking a test drive, scheduling a service, or calling your dealership.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1778\" height=\"1028\" class=\"wp-image-189142\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-transactional-keywords-.jpg\" alt=\"Examples of transactional keywords. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-transactional-keywords-.jpg 1778w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-transactional-keywords--680x393.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-transactional-keywords--768x444.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/examples-of-transactional-keywords--1536x888.jpg 1536w\" sizes=\"auto, (max-width: 1778px) 100vw, 1778px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189128-_3nt371kr24bn\"><\/a>Informational keywords<\/h4>\n\n\n\n<p>Informational keywords attract early-stage searchers. They might not convert right away, but they build trust, brand awareness, and long-term visibility in your&nbsp;niche.<\/p>\n\n\n\n<p>They\u2019re also a smart way to expand your reach beyond your immediate area or build national awareness, since they usually address broader problems that apply everywhere. And because of that wide relevance, they have the potential to drive significant traffic to your&nbsp;site.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"514\" class=\"wp-image-189143\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/high-traffic-informational-content-.png\" alt=\"High-traffic informational content. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/high-traffic-informational-content-.png 1828w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/high-traffic-informational-content--680x191.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/high-traffic-informational-content--768x216.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/high-traffic-informational-content--1536x432.png 1536w\" sizes=\"auto, (max-width: 1828px) 100vw, 1828px\"><\/figure>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1806\" height=\"1270\" class=\"wp-image-189144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/informational-keywords-example-.jpg\" alt=\"Informational keywords example. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/informational-keywords-example-.jpg 1806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/informational-keywords-example--604x425.jpg 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/informational-keywords-example--768x540.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/informational-keywords-example--1536x1080.jpg 1536w\" sizes=\"auto, (max-width: 1806px) 100vw, 1806px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-189128-_psr7u0em7erq\"><\/a>Local keywords<\/h4>\n\n\n\n<p>Local keywords are essential for showing up in map packs and nearby searches\u2014especially important for dealers, service centers, and repair shops that serve specific geographic areas.<\/p>\n\n\n\n<p>Besides using your keyword research tool, Michelle Tansey also suggested tapping into your team\u2019s insights. Ask your staff what customers are often asking about or what tends to work well in your local area. Their firsthand experience can be a goldmine for content ideas.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1058\" class=\"wp-image-189145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-keywords-example-.jpg\" alt=\"Local keywords example. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-keywords-example-.jpg 1908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-keywords-example--680x377.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-keywords-example--768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-keywords-example--1536x852.jpg 1536w\" sizes=\"auto, (max-width: 1908px) 100vw, 1908px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>To prioritize which keywords to go after, balance these four factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search intent:<\/strong> Does the keyword match what you actually offer?<\/li>\n\n\n\n<li><strong>Traffic potential:<\/strong> Will ranking for this keyword bring enough people to your&nbsp;site?<\/li>\n\n\n\n<li><strong>Keyword difficulty:<\/strong> Can you realistically rank for it given your site\u2019s current authority?<\/li>\n\n\n\n<li><strong>Business potential:<\/strong> How likely is this keyword to drive real revenue for your business?<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The three page types that drive automotive SEO\" data-section=\"page-types\">\n<h2><a id=\"post-189128-_9cxkdzfihdkn\"><\/a>The three page types that drive automotive SEO<\/h2>\n<\/div><\/div>\n\n\n\n<p>To win at automotive SEO, your site needs to support what customers are actually looking for, which depends on your business type. That said, most successful automotive sites tend to focus on these three functional areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce style inventory pages<\/strong>. Show what you offer, whether that\u2019s vehicles for sale, parts, or services.<\/li>\n\n\n\n<li><strong>Service pages<\/strong>. Make it easy to book, buy, or inquire, depending on your offering.<\/li>\n\n\n\n<li><strong>Location pages<\/strong>. Prove you\u2019re local and legit, so customers know you\u2019re nearby and trustworthy.<\/li>\n<\/ul>\n\n\n\n<p>Each requires its own SEO strategy, and depending on your business model, you\u2019ll emphasize some more than others.<\/p>\n\n\n\n<p>Let\u2019s break it&nbsp;down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_utykk8wh5wpb\"><\/a>Inventory pages (ecommerce-style for vehicles and car&nbsp;parts)<\/h3>\n\n\n\n<p>These are the digital equivalent of your car lot. They power transactional searches like \u201cused Mazda CX-5 under&nbsp;20k.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1474\" height=\"1040\" class=\"wp-image-189146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-dealership-ranking-for-used-forester-with.jpg\" alt=\"Local dealership ranking for &quot;used forester&quot; with an inventory page. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-dealership-ranking-for-used-forester-with.jpg 1474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-dealership-ranking-for-used-forester-with-602x425.jpg 602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/local-dealership-ranking-for-used-forester-with-768x542.jpg 768w\" sizes=\"auto, (max-width: 1474px) 100vw, 1474px\"><\/figure>\n\n\n\n<p><strong>What to focus&nbsp;on:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a clear category structure like \u201c\/inventory\/suvs\/mazda-cx5-2022\/\u201d<\/li>\n\n\n\n<li>Treat vehicle pages like product pages: include make, model, year, mileage, price, VIN, images, and conversion-focused CTAs.<\/li>\n\n\n\n<li>Use filters carefully (body type, price range, features) and prevent index bloat by canonicalizing non-useful URLs.<\/li>\n\n\n\n<li>Optimize image SEO by using descriptive filenames and alt text (<a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">this guide offers some good image SEO practices<\/a>).<\/li>\n\n\n\n<li>Highlight key selling details like clean Carfax reports, full service history, and high-quality images.<\/li>\n<\/ul>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> This is the part where I got the most tips from the experts. Here are some of my favorites. <blockquote class=\"small\"><div class=\"quote-content\"> Assess your vehicle data sources before scaling. Messy data (e.g., inconsistent naming, missing details) can wreak havoc when you go live. Test first with high-volume makes like Toyota or Ford. Categorization helps shoppers. Group cars into themes like \u201cfamily friendly,\u201d \u201cfirst car,\u201d \u201cunder $5k,\u201d \u201coff-road SUVs,\u201d or \u201cluxury SUVs.\u201d These kinds of curated filters make for strong landing pages and better user experience. <img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1076\" class=\"wp-image-189147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-categorization-in-site-menu-.jpg\" alt=\"Product categorization in site menu. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-categorization-in-site-menu-.jpg 1750w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-categorization-in-site-menu--680x418.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-categorization-in-site-menu--768x472.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/product-categorization-in-site-menu--1536x944.jpg 1536w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\"> <\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Edward Bate\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/edward-small.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Edward Bate,<\/span> <span class=\"quote-author-job\">SEO Consultant, <a href=\"https:\/\/edwardbate.com\" target=\"_blank\">edwardbate.com<\/a><\/span><\/div><\/div><\/blockquote> <blockquote class=\"small\"><div class=\"quote-content\"> If you\u2019re using Google Business Profile (GBP), use the \u201cProducts and Services\u201d section to feature brands and models you typically stock. Instead of trying to keep it updated daily, treat it like a curated highlight reel. Treat brand and model pages as permanent landing pages\u2014even if you don\u2019t have real-time inventory. Include CTAs like \u201cCall us to check availability\u201d or \u201cThese sell fast\u2014get in touch now\u201d to make them useful and evergreen.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Despina Gavoyannis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Despina-small.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Despina Gavoyannis,<\/span> <span class=\"quote-author-job\">Senior SEO, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote> <\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/\">Ecommerce SEO: A Beginner\u2019s Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-product-page-seo\/\">14 Ways to Improve Ecommerce Product Pages for&nbsp;SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_ufl5ldillteo\"><\/a>Service pages<\/h3>\n\n\n\n<p>These bring in high-margin, high-frequency traffic\u2014brake repair, inspections, tire rotation, etc. Most visitors come with a clear intent to&nbsp;act.<\/p>\n\n\n\n<p>Below is an example of repair shops ranking with optimized location pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1060\" class=\"wp-image-189148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/service-pages-ranking-for-a-local-keyword-.jpg\" alt=\"Service pages ranking for a local keyword. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/service-pages-ranking-for-a-local-keyword-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/service-pages-ranking-for-a-local-keyword--680x352.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/service-pages-ranking-for-a-local-keyword--768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/service-pages-ranking-for-a-local-keyword--1536x795.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>What to focus&nbsp;on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a dedicated page per service (e.g., \u201c\/services\/brake-repair\/\u201d) and per location if relevant.<\/li>\n\n\n\n<li>Optimize for \u201cservice + city\u201d queries like <em>\u201c<\/em>oil change Austin<em>\u201d.<\/em><\/li>\n\n\n\n<li>Add trust signals: certifications, team bios, photos of your actual work, and pricing, if possible.<\/li>\n\n\n\n<li>Use FAQs, testimonials, and visual content to increase conversions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-189128-_vvgu0qop473p\"><\/a>Location pages<\/h3>\n\n\n\n<p>This is where local SEO and trust-building collide. Done right, these pages help you rank for \u201cToyota dealer [city]\u201d and convert cold traffic into walk-ins or&nbsp;leads.<\/p>\n\n\n\n<p>Here\u2019s a great example by Sheen group: a landing page listing all locations and a dedicated landing page for each location.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1390\" class=\"wp-image-189149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/page-listing-different-locations-from-the-same-net.jpg\" alt=\"Page listing different locations from the same network. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/page-listing-different-locations-from-the-same-net.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/page-listing-different-locations-from-the-same-net-626x425.jpg 626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/page-listing-different-locations-from-the-same-net-768x521.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/page-listing-different-locations-from-the-same-net-1536x1043.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Page listing different locations from the same car repair chain.<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1657\" class=\"wp-image-189150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/landing-page-of-one-the-networks-locations-.png\" alt=\"Landing page of one the network's locations. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/landing-page-of-one-the-networks-locations-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/landing-page-of-one-the-networks-locations--525x425.png 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/landing-page-of-one-the-networks-locations--768x621.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/landing-page-of-one-the-networks-locations--1536x1243.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Landing page of one of the chain\u2019s locations.<\/figcaption>\n<\/figure>\n\n\n\n<p><strong>What to focus&nbsp;on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use localized URLs and H1s: \/locations\/san-diego\/ + \u201cUsed Cars in San Diego | Open 7 Days a&nbsp;Week\u201d.<\/li>\n\n\n\n<li>Include real photos of the dealership, staff, and signage\u2014avoid stock images.<\/li>\n\n\n\n<li>Add a map, driving directions, reviews, parking info, and&nbsp;hours.<\/li>\n\n\n\n<li>Link to the inventory and services available at that location.<\/li>\n\n\n\n<li>Display social proof: embedded reviews, certifications, and local awards.<\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/location-pages\/\">Location Landing Pages: 6 Crucial Elements Of Local Visibility<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Get your technical foundation right\" data-section=\"technical-seo\">\n<h2><a id=\"post-189128-_ytannfsaukoc\"><\/a>Get your technical foundation right<\/h2>\n<\/div><\/div>\n\n\n\n<p>This part of SEO is about making sure your website works the way it should\u2014fast, easy to load, and simple for both people and Google to navigate.<\/p>\n\n\n\n<p>I always give the same advice here: use a tool like <a href=\"https:\/\/ahrefs.com\/pl\/site-audit\">Ahrefs\u2019 Site Audit<\/a>, fix the problems it finds, and keep it running regularly.<\/p>\n\n\n\n<p>Ahrefs gives you an overall Health Score, showing how many pages on your site have serious issues\u2014these are called errors. If you click on the error count, you\u2019ll see exactly what the problems are, which pages are affected, and get tips on how to fix&nbsp;them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"909\" class=\"wp-image-189151\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/health-score-metric-from-ahrefs-site-audit-.jpg\" alt=\"Health score metric from Ahrefs' Site Audit. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/health-score-metric-from-ahrefs-site-audit-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/health-score-metric-from-ahrefs-site-audit--680x302.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/health-score-metric-from-ahrefs-site-audit--768x341.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/health-score-metric-from-ahrefs-site-audit--1536x682.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You don\u2019t need to be a tech expert to handle most of these. Site audit tools will flag the most common issues that hurt your rankings, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broken pages<\/strong>. They return errors when people click on&nbsp;them.<\/li>\n\n\n\n<li><strong>Slow page speed<\/strong> (especially on mobile).<\/li>\n\n\n\n<li><strong>Missing page titles<\/strong>. Help Google and searchers understand your content.<\/li>\n\n\n\n<li><strong>Duplicate pages<\/strong>. Google doesn\u2019t like seeing the same content in multiple places.<\/li>\n\n\n\n<li><strong>Pages that aren\u2019t linked to<\/strong>. If nothing points to a page, Google might never find&nbsp;it.<\/li>\n\n\n\n<li><strong>Mobile usability problems<\/strong>. If your site is hard to use on a phone, that\u2019s a problem.<\/li>\n<\/ul>\n\n\n\n<p>Once you fix what\u2019s broken, this becomes a simple maintenance task. Site Audit performs regular checks on autopilot. Bigger sites with ecommerce inventory could benefit from an <a href=\"https:\/\/ahrefs.com\/blog\/always-on-audit\/\">always-on audit that scans 24\/7<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1278\" height=\"784\" class=\"wp-image-189152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/always-on-audit-in-site-audit-.png\" alt=\"Always-on audit in Site Audit. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/always-on-audit-in-site-audit-.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/always-on-audit-in-site-audit--680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/always-on-audit-in-site-audit--768x471.png 768w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\"><\/figure>\n\n\n\n<p>By the way, you\u2019ll also get email alerts after each scan, so you don\u2019t really need to remember to open the tool and&nbsp;check.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"1260\" class=\"wp-image-189153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/email-report-from-ahrefs-site-audit-.png\" alt=\"Email report from Ahrefs Site Audit. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/email-report-from-ahrefs-site-audit-.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/email-report-from-ahrefs-site-audit--389x425.png 389w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/email-report-from-ahrefs-site-audit--768x840.png 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\"><\/figure>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">The Beginner\u2019s Guide to Technical SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Use video to tap into YouTube demand\" data-section=\"youtube-video\">\n<h2><a id=\"post-189128-_krnsbwkznyqh\"><\/a>Use video to tap into YouTube demand<\/h2>\n<\/div><\/div>\n\n\n\n<p>People head to YouTube when they want to see how something works, what a car looks like, or whether a mechanic knows their stuff. That\u2019s a huge opportunity.<\/p>\n\n\n\n<p>Video builds trust faster than text. A quick walkaround of a car, a before-and-after repair job, or a mechanic explaining a common problem can do more to convince a potential customer than a thousand words ever&nbsp;could.<\/p>\n\n\n\n<p>And it doesn\u2019t have to be fancy. A simple, honest video shot on your phone can work just fine, as long as it\u2019s useful and answers real questions your customers have.<\/p>\n\n\n\n<p>Plus, YouTube is the second biggest search engine in the world. If you\u2019re not showing up there, you\u2019re missing a ton of traffic from people actively researching, comparing, or getting ready to&nbsp;book.<\/p>\n\n\n\n<p>And here\u2019s the kicker: some people find your videos on YouTube, but many find them on Google. Google often pulls YouTube videos directly into its search results (right on the front page). That means a helpful video can give you visibility on two of the biggest search engines at&nbsp;once.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"1238\" class=\"wp-image-189154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-showing-youtube-videos-as-part-of-the-serp-.jpg\" alt=\"Google showing YouTube videos as part of the SERP. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-showing-youtube-videos-as-part-of-the-serp-.jpg 1592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-showing-youtube-videos-as-part-of-the-serp--547x425.jpg 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-showing-youtube-videos-as-part-of-the-serp--768x597.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/google-showing-youtube-videos-as-part-of-the-serp--1536x1194.jpg 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n\n\n\n<p>By the way, some AI search engines and LLMS like ChatGPT and Perplexity do the&nbsp;same:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1364\" class=\"wp-image-189155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-embedding-videos-into-the-cherps-.jpg\" alt=\"ChatGPT embedding videos into the &quot;cherps&quot;.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-embedding-videos-into-the-cherps-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-embedding-videos-into-the-cherps--638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-embedding-videos-into-the-cherps--768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chatgpt-embedding-videos-into-the-cherps--1536x1023.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>So, here are some ideas for videos you can&nbsp;make:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vehicle walkarounds<\/strong>. Give shoppers a closer look.<\/li>\n\n\n\n<li><strong>Customer testimonials<\/strong>. Build trust authentically.<\/li>\n\n\n\n<li><strong>Service &amp; maintenance tips<\/strong>: Establish authority.<br><strong>Review and vs content<\/strong>: Compare models (e.g., Kia Sportage vs Stonic). Share first-person insights on what\u2019s better about a 2026 model vs&nbsp;2025.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ve got an entire YouTube SEO course right here, so don\u2019t miss&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/Nh0mDbfEdVA?si=5srBeLtrh3Fq_riq<\/div>\n<\/figure>\n\n\n\n<p>Before we wrap this section up, I wanted to show you how to find the aforementioned videos showing up on both Google and YouTube.<\/p>\n\n\n\n<p>Head out to Ahrefs\u2019 Keywords Explorer, paste in your seed keywords, and in the Matching terms report, turn on this SERP features filter:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1099\" class=\"wp-image-189156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/using-keywords-explorer-to-find-serps-with-video-s.jpg\" alt=\"Using Keywords Explorer to find SERPs with video snippets. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/using-keywords-explorer-to-find-serps-with-video-s.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/using-keywords-explorer-to-find-serps-with-video-s-680x365.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/using-keywords-explorer-to-find-serps-with-video-s-768x412.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/using-keywords-explorer-to-find-serps-with-video-s-1536x824.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The results will be all keywords where Google shows videos in the SERPs, just like this&nbsp;one:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1213\" class=\"wp-image-189157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/an-example-of-serp-with-video-rich-result-.jpg\" alt=\"An example of SERP with video rich result. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/an-example-of-serp-with-video-rich-result-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/an-example-of-serp-with-video-rich-result--680x403.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/an-example-of-serp-with-video-rich-result--768x455.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/an-example-of-serp-with-video-rich-result--1536x910.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1534\" class=\"wp-image-189158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/subaru-dealership-ranking-both-on-youtube-and-goog.jpg\" alt=\"Subaru dealership ranking both on YouTube and Google with a simple video. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/subaru-dealership-ranking-both-on-youtube-and-goog.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/subaru-dealership-ranking-both-on-youtube-and-goog-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/subaru-dealership-ranking-both-on-youtube-and-goog-768x575.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/subaru-dealership-ranking-both-on-youtube-and-goog-1536x1151.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Finally<strong>, <\/strong>here\u2019s a good tip from Michelle: don\u2019t just post to YouTube. Include videos on blog pages or make\/model pages to boost engagement and time on&nbsp;page.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Make SEO and search ads work together\" data-section=\"seo-ads\">\n<h2><a id=\"post-189128-_kgozkyai2io4\"><\/a>Make SEO and search ads work together<\/h2>\n<\/div><\/div>\n\n\n\n<p>Here\u2019s something a lot of dealerships miss: SEO and Google Ads work better together than apart. Instead of seeing them as competing strategies, think of them as complementary approaches that can amplify each&nbsp;other.<\/p>\n\n\n\n<p><strong>Use ads to test keywords before committing to SEO.<\/strong> SEO takes months to show results, but you can test keyword performance with ads in days. If a keyword converts well in paid search, it\u2019s probably worth targeting with SEO content too.<\/p>\n\n\n\n<p><strong>Cover all your bases.<\/strong> Use ads for competitive keywords where you\u2019re not ranking yet, seasonal promotions, and new inventory that needs immediate visibility.<\/p>\n\n\n\n<p>For this, I\u2019d recommend setting up the following filter in Keywords Explorer: bottom of funnel preset, KD from 50 and the cost per click you feel comfortable with as the maximum.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1218\" class=\"wp-image-189159\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-find-good-paid-keywords-with-ahrefs-.png\" alt=\"How to find good paid keywords with Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-find-good-paid-keywords-with-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-find-good-paid-keywords-with-ahrefs--680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-find-good-paid-keywords-with-ahrefs--768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/how-to-find-good-paid-keywords-with-ahrefs--1536x914.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to know if it's all working\" data-section=\"seo-metrics\">\n<h2><a id=\"post-189128-_54tnhwrqwefh\"><\/a>How to know if it\u2019s all working<\/h2>\n<\/div><\/div>\n\n\n\n<p>Track these six key metrics to understand your SEO performance:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword rankings<\/strong>. Are you moving up for your target keywords?<\/li>\n\n\n\n<li><strong>Share of voice<\/strong>. What percentage of traffic are you capturing compared to competitors for your tracked keywords?<\/li>\n\n\n\n<li><strong>Organic traffic<\/strong>. How many visitors are coming from unpaid search results?<\/li>\n\n\n\n<li><strong>Conversions<\/strong>. Are people actually filling out contact forms or booking service appointments? Track this by channel to see which efforts are paying off.<\/li>\n\n\n\n<li><strong>Referring domain growth<\/strong>. How many quality websites are linking to you, and is that number growing?<\/li>\n\n\n\n<li><strong>Technical SEO health<\/strong>. Are you staying on top of broken links, duplicate content, and site speed issues?<\/li>\n<\/ol>\n\n\n\n<p>Keep an eye on competitors, too by monitoring their keyword rankings, tracking their content output, and setting up alerts for new rankings, backlink changes, and web mentions.<\/p>\n\n\n\n<p>You can track all of the above using Ahrefs, and this guide will show you how to set it all up: <a href=\"https:\/\/ahrefs.com\/blog\/seo-tracking\/\">SEO Tracking For Beginners: All You Need to Know<\/a>. That includes <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/11381932-tracked-events-in-ahrefs-web-analytics\">form completions, custom events, <\/a>and even funnels, all in the same&nbsp;tool.<\/p>\n\n\n\n<p>And if you work for an agency, you can set up a report that updates on autopilot for each of your clients using <a href=\"https:\/\/ahrefs.com\/report-builder\">Ahrefs\u2019 Report Builder<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1160\" class=\"wp-image-189160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/tying-different-metrics-together-in-ahrefs-report.png\" alt=\"Tying different metrics together in Ahrefs Report Builder. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/tying-different-metrics-together-in-ahrefs-report.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/tying-different-metrics-together-in-ahrefs-report-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/tying-different-metrics-together-in-ahrefs-report-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/tying-different-metrics-together-in-ahrefs-report-1536x870.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-189128-_6ifzqi4l0h9c\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>My colleague Despina made me realize that ranking on Google is still important, but it\u2019s not the only thing that matters anymore. People want real, honest opinions\u2014from Reddit threads to TikTok videos (<a href=\"https:\/\/ahrefs.com\/blog\/tiktok-seo\/\">don\u2019t miss our new TikTok SEO guide<\/a>), forum discussions, YouTube reviews, and even AI tools like ChatGPT.<\/p>\n\n\n\n<p>I\u2019ve done it myself. It\u2019s not that Google didn\u2019t have answers\u2014it had too many. So, I turned to ChatGPT and Gemini to help compare car sizes, safety ratings, reliability, warranty nitty gritty details and even wait time for spare parts on imported brands before I made the final decision.<\/p>\n\n\n\n<p>The point is: real buying decisions are happening everywhere, not just on search engines. <a href=\"https:\/\/ahrefs.com\/blog\/geo-is-just-seo\/\">SEO is still the base<\/a>, but if you want to stand out, your brand needs to show up wherever people are searching, scrolling, and asking for advice. In other words, your next move is \u201csearch everywhere optimization\u201d.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If they hadn\u2019t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses. This article isn\u2019t just my take on automotive SEO. It\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-189128","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Expert-Reviewed Guide to Automotive SEO<\/title>\n<meta name=\"description\" content=\"A hands-on guide to automotive SEO, shaped by industry pros. Learn how real dealerships and repair shops grow traffic and trust through smarter local SEO, keyword targeting, and online reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/automotive-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Expert-Reviewed Guide to Automotive SEO\" \/>\n<meta property=\"og:description\" content=\"A hands-on guide to automotive SEO, shaped by industry pros. Learn how real dealerships and repair shops grow traffic and trust through smarter local SEO, keyword targeting, and online reputation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/automotive-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T11:02:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T14:06:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/automotive-seo-experts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1820\" \/>\n\t<meta property=\"og:image:height\" content=\"1618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"The Expert-Reviewed Guide to Automotive SEO\",\"datePublished\":\"2025-06-24T11:02:04+00:00\",\"dateModified\":\"2025-07-18T14:06:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/\"},\"wordCount\":3783,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/the-expert-reviewed-guide-to-automotive-seo-by-mateusz-makosiewicz-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/\",\"name\":\"The Expert-Reviewed Guide to Automotive SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/automotive-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/automotive-seo-experts.jpg\",\"datePublished\":\"2025-06-24T11:02:04+00:00\",\"dateModified\":\"2025-07-18T14:06:12+00:00\",\"description\":\"A hands-on guide to automotive SEO, shaped by industry pros. 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