{"id":188988,"date":"2025-06-23T06:10:42","date_gmt":"2025-06-23T11:10:42","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188988"},"modified":"2025-06-23T06:10:45","modified_gmt":"2025-06-23T11:10:45","slug":"websites-with-more-traffic-have-more-mentions","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/","title":{"rendered":"Websites With More Organic Search Traffic Get Mentioned More in AI Search"},"content":{"rendered":"\n<div class=\"intro-txt\">I don\u2019t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes.<\/div>\n\n\n\n<p>I looked at the top 50 websites mentioned in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June&nbsp;2025.<\/p>\n\n\n\n<p>I compared the website mentions to their worldwide organic search traffic in Ahrefs.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Brand Radar isn\u2019t just another AI visibility monitor, we track a large amount of queries across all of these systems and you can query for any product, service, or brand and compare against your competitors. It\u2019s more like Site Explorer than it is Rank Tracker. Plus, we have web visibility so you can see how you\u2019re talked about online, and search demand to show your popularity.<\/div>\n\n\n\n<p>Here\u2019s what Brand Radar looks&nbsp;like.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1273\" height=\"2500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-brand-radar.jpeg\" alt=\"Ahrefs Brand Radar\" class=\"wp-image-188989\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-brand-radar.jpeg 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-brand-radar-216x425.jpeg 216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-brand-radar-768x1508.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-brand-radar-782x1536.jpeg 782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/ahrefs-brand-radar-1043x2048.jpeg 1043w\" sizes=\"auto, (max-width: 1273px) 100vw, 1273px\"><\/figure>\n\n\n\n<p>Let\u2019s dig&nbsp;in.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<p><a id=\"post-187899-_gjdgxs\"><\/a><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key takeaways\" data-section=\"key-takeaways\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188988-_rdk5o0ycrlfo\"><\/a>Key takeaways<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>All 3 systems seem to mention more trafficked websites more often, but the strength of that relationship varies a&nbsp;bit.<\/p>\n\n\n\n<p>Perplexity mentions are the most aligned with the organic search traffic of the websites and ChatGPT is the least aligned, but if Wikipedia wasn\u2019t such a huge outlier, it would be much more aligned.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The nerdy data\" data-section=\"data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188988-_5do2y3ohglf9\"><\/a>The nerdy&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I\u2019ll give the usual correlation does not equal causation disclaimer, but this correlation makes complete sense.<\/p>\n\n\n\n<p>Here are the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Spearman%27s_rank_correlation_coefficient\">Spearman rank correlations<\/a> for mention share vs. search traffic across the top 50 domains in each system:<\/p>\n\n\n\n<table id=\"tablepress-426\" class=\"tablepress tablepress-id-426 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">AI Assistant<\/th><th class=\"column-2\">Spearman Rho<\/th><th class=\"column-3\">P-Value<\/th><th class=\"column-4\">Correlation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Google AI Overviews<\/td><td class=\"column-2\">0.47<\/td><td class=\"column-3\">0.0006<\/td><td class=\"column-4\">Moderate<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">ChatGPT<\/td><td class=\"column-2\">0.33<\/td><td class=\"column-3\">0.0515<\/td><td class=\"column-4\">Weak<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Perplexity<\/td><td class=\"column-2\">0.66<\/td><td class=\"column-3\">0.0000<\/td><td class=\"column-4\">Strong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-426 from cache -->\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google AI Overviews\" data-section=\"ai-overviews\">\n\n\n\n<h2 class=\"wp-block-heading\">Google AI Overviews<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search is what Google does. Sites that rank well and have more organic search traffic in Google also seem to be mentioned more in AI Overviews.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"1865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned.png\" alt=\"mentions share vs website traffic top 50 mentioned sites AI Overviews\" class=\"wp-image-188990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-1389x1536.png 1389w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\"><\/figure>\n\n\n\n<p>AI Overviews are over-indexed on user generated content (UGC) sites like YouTube, Reddit, and Quora, as well as Wikipedia. They\u2019re under-indexed on social media sites like Facebook, Instagram, and TikTok.<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/ahrefs.com\/blog\/ai-assistants-bias-winners-losers\/\">previous study<\/a>, we saw AI Overviews favored UGC sites like YouTube, Reddit, and Quora potentially more than their topic popularity indicated they should, and we see it again here with search traffic. Google really seems to be relying heavily on these systems, potentially more than they should. Or maybe they just have answers and the type of content that people really want.<\/p>\n\n\n\n<p>While Wikipedia ranks well in Google and shows prominently here, it was actually under-represented when we looked at it for topic popularity. I\u2019d say that Wikipedia may have actually been under-represented in traditional web search. Don\u2019t worry though, Google seems to be correcting that with AI Overviews.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"ChatGPT\" data-section=\"chatgpt\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188988-_irxwqc5gl6me\"><\/a><strong>ChatGPT<\/strong><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>ChatGPT was the wildcard here. They don\u2019t have a traditional search index, so I wasn\u2019t sure what to expect from the results. They still ended up with a decent correlation to organic search traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"1865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-1.png\" alt=\"mentions share vs website traffic top 50 mentioned sites ChatGPT\" class=\"wp-image-188991\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-1.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-1-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-1-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-1-1389x1536.png 1389w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\"><\/figure>\n\n\n\n<p>The previous study showed Wikipedia and news sites like Reuters were under-utilized compared to topic popularity, but here that gets corrected. It looks like they may have been under-represented in traditional organic search by Google.<\/p>\n\n\n\n<p>Wikipedia is extremely dominant for ChatGPT mentions. They\u2019re mentioned in 16.3% of the total queries! News is also better represented in this index. In fact, without Wikipedia, the correlation between mentions and search traffic would have been much stronger.<\/p>\n\n\n\n<p>The ones who aren\u2019t doing as well are corporate and entertainment sites. They\u2019re not getting as much visibility compared to how they performed on Google.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Perplexity\" data-section=\"perplexity\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188988-_mlz3iyad2zzc\"><\/a>Perplexity<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Despite not having a traditional search engine, Perplexity showed the strongest correlation to organic search traffic of any of the ones studied. We saw a similar outcome when we looked at mentions versus topic popularity. It makes me wonder if they pulled this data from somewhere and trained their model to align with&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"1865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-2.png\" alt=\"mentions share vs website traffic top 50 mentioned sites Perplexity\" class=\"wp-image-188992\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-2.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-2-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-2-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mentions-share-vs-website-traffic-top-50-mentioned-2-1389x1536.png 1389w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\"><\/figure>\n\n\n\n<p>YouTube and Wikipedia dominate on Perplexity, with 16.1% and 12.5% of the total mentions. Several health sites also cluster above like Healthline and MedlinePlus.<\/p>\n\n\n\n<p>Under-represented are social media sites like Instagram, entertainment sites like IMDB, and some corporate sites like Google and Microsoft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188988-_97z0dlob8yn\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>This shouldn\u2019t come as a shock to anyone. Websites with more organic search traffic get mentioned more in AI Search.<\/p>\n\n\n\n<p>From the sites being favored, I\u2019d say creating videos and being active on forums is a good idea. These systems really seem to want user generated content.<\/p>\n\n\n\n<p>I\u2019m not sure if writing encyclopedic content would really work unless you\u2019re Wikipedia. Looking at our own glossary, it gets some, but not many visits from AI Search.<\/p>\n\n\n\n<p>If you have questions, ask me on <a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\">LinkedIn<\/a> or <a href=\"https:\/\/x.com\/patrickstox\">X<\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June&nbsp;2025. I compared the<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[377],"class_list":["post-188988","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Websites With More Organic Search Traffic Get Mentioned More in AI Search<\/title>\n<meta name=\"description\" content=\"What&#039;s the relationship between organic traffic and AI visibility? We analyzed 77M AI Overviews, 957k ChatGPT prompts, and 954k Perplexity prompts to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Websites With More Organic Search Traffic Get Mentioned More in AI Search\" \/>\n<meta property=\"og:description\" content=\"What&#039;s the relationship between organic traffic and AI visibility? 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