{"id":188954,"date":"2025-06-20T10:24:36","date_gmt":"2025-06-20T15:24:36","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188954"},"modified":"2025-06-20T10:24:41","modified_gmt":"2025-06-20T15:24:41","slug":"localization-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/localization-seo\/","title":{"rendered":"Localization SEO That Works: 10 Real-World Lessons from 14 Markets"},"content":{"rendered":"
Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.<\/div>\n\n\n\n

To help you get it right, I turned to someone who\u2019s been deep in the trenches of localization: Erik Sarissky<\/a>, Head of International Marketing and Product Localization at Ahrefs.<\/p>\n\n\n\n

Erik has quadrupled organic traffic to Ahrefs\u2019 Spanish blog<\/a> in 18 months, going from 5.4k visits to over 22k visits. In addition to international marketing activities, he oversees localization efforts across 14 languages and constantly evaluates new possible languages.<\/p>\n\n\n\n

One of his most eye-opening wins? After switching from Continental Portuguese to Brazilian Portuguese, Ahrefs saw an explosion in traffic to its local content and landing pages.<\/p>\n\n\n\n

\"Growth<\/figure>\n\n\n\n

So I asked Erik if he\u2019d be willing to share how he did it\u2014and what he\u2019s learned along the way.<\/p>\n\n\n\n

\"Mateusz
Classic Erik \ud83d\ude42 <\/figcaption><\/figure>\n\n\n\n

Whether you\u2019re considering expanding into neighboring markets or exploring growth far away, this guide breaks down what actually moves the needle in localization SEO and what\u2019s just noise.<\/p>\n\n\n\n

Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n\n\n