{"id":188584,"date":"2025-06-13T05:21:13","date_gmt":"2025-06-13T10:21:13","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188584"},"modified":"2025-07-16T01:34:37","modified_gmt":"2025-07-16T06:34:37","slug":"ai-marketing-statistics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/","title":{"rendered":"53 AI Marketing Statistics for&nbsp;2025"},"content":{"rendered":"\n<div class=\"intro-txt\">From how content is created to how brands are appearing in search, AI is transforming modern marketing.<\/div>\n\n\n\n<p>Staying ahead and making great decisions on what to do next means understanding the data. We\u2019ve run <a href=\"https:\/\/ahrefs.com\/blog\/category\/data-studies\/\">dozens of data studies<\/a> helping SEOs and marketers figure out what\u2019s going on and what they can do&nbsp;next.<\/p>\n\n\n\n<p>If you\u2019d like to stay updated when we publish our next data study, <a href=\"https:\/\/ahrefs.com\/newsletter\">sign up for our newsletter here<\/a>.<\/p>\n\n\n\n<p>For now, here\u2019s a list of the most up-to-date stats for AI in marketing.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">The State of AI in Content Marketing<\/div><div class=\"recommendation-content\">\n<p>We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results\u2026and the&nbsp;risks.<\/p>\n<p>Download and read the full PDF report here (no email required): <a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=ai_marketing_statistics&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\">The State of AI in Content Marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-188499 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" alt width=\"2400\" height=\"1400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-1536x896.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-2048x1195.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"><\/a><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI Overviews and their impact\" data-section=\"ai-overviews-impact\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_xzq7t9k512tv\"><\/a>AI Overviews and their impact<\/h2>\n<\/div><\/div>\n\n\n\n<p>AI Overviews are reshaping search behavior, traffic patterns, and brand visibility across Google.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>AI Overviews reached 1.5 billion monthly users. (<a href=\"https:\/\/blog.google\/inside-google\/message-ceo\/alphabet-earnings-q1-2025\/#introduction\">Google<\/a>)<\/li>\n\n\n\n<li>AI Overviews have grown by 116% since the March Core Update. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews show for 9.46% of all keywords on Desktop, 16% in the US. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews show for 12.8% or more of all Google searches by volume. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews show more than normal for informational queries, longer search queries, and queries with higher search volumes. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews show up less than normal for branded queries, local queries, and shorter search queries. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews mostly show on non-monetized searches. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI Overviews reduce clicks by 34.5%. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>43% of AI Overviews point back to Google. (<a href=\"https:\/\/seranking.com\/blog\/ai-overviews-us-states-comparison-research\/\">SERanking<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1239\" class=\"wp-image-188585\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/impact-of-aios-on-position-1-ctr.png\" alt=\"Impact of AIOs on Position #1 CTR\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/impact-of-aios-on-position-1-ctr.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/impact-of-aios-on-position-1-ctr-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/impact-of-aios-on-position-1-ctr-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/impact-of-aios-on-position-1-ctr-1536x1189.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Search behavior in AI Overviews\" data-section=\"ai-overviews-behavior\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_nd92nbsdj8q9\"><\/a>Search behavior in&nbsp;AI<\/h2>\n<\/div><\/div>\n\n\n\n<p>With AI Overviews, search behavior is evolving.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visitors from common AI platforms like ChatGPT and Perplexity visit 4 pages on average, which is 1.2 fewer pages than search visitors and 1.5 fewer than overall visitors. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-quality-study\/\">Ahrefs<\/a>)<\/li>\n<li>AI users view significantly fewer pages per unit of session time (2.27) compared to Search and Overall.&nbsp;(<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-quality-study\/\">Ahrefs<\/a>)<\/li>\n<li>AI visitors spend eight seconds longer on site.&nbsp;(<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-quality-study\/\">Ahrefs<\/a>)<\/li>\n<li>AI visitors are 4.1% more likely to bounce than a search user, and 5.4% more likely to bounce than the average user overall. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-quality-study\/\">Ahrefs<\/a>)<\/li>\n<li>7 in 10 searchers never read past the first third of an AIO. (<a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\">Growth Memo<\/a>)<\/li>\n\n\n\n<li>Younger mobile users embrace AI answers and social proof while older searchers still dig for blue links and authority sites. (<a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\">Growth Memo<\/a>)<\/li>\n\n\n\n<li>Reddit threads, YouTube demos, and forum posts soak up roughly a third of the traffic that AIO leaves behind. (<a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\">Growth Memo<\/a>)<\/li>\n\n\n\n<li>90% of buyers click through to sources featured in AI Overviews. (<a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\">TrustRadius<\/a>)<\/li>\n\n\n\n<li>The average ChatGPT user clicks 1.4 external links per visit; Google\u2019s users click 0.6 times per visit. (<a href=\"https:\/\/momenticmarketing.com\/blog\/google-reach-chatgpt-click-throughs\">Momentic Marketing<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1161\" class=\"wp-image-188586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-how-far-users-scroll-in-ai-overviews.png\" alt=\"Chart showing how far users scroll in AI Overviews by device\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-how-far-users-scroll-in-ai-overviews.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-how-far-users-scroll-in-ai-overviews-533x425.png 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-how-far-users-scroll-in-ai-overviews-768x612.png 768w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Referral traffic from AI\" data-section=\"ai-referral-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_bk041ux6iwqk\"><\/a>Referral traffic from&nbsp;AI<\/h2>\n<\/div><\/div>\n\n\n\n<p>AI contributes little referral traffic now but is beginning to influence user journeys and brand exposure.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>AI sends 0.1% of total referral traffic. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\">Ahrefs<\/a>)<\/li>\n<li>AI traffic has grown ~9.7x since 2024 (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google sends 210x more traffic than the three main AIs combined. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>ChatGPT sends out marginally more traffic than Reddit and LinkedIn.&nbsp;(<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Perplexity has overtaken Gemini as a traffic referral source. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI sends the most traffic to business websites in the US, compared to UK or India. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Sites receiving under 10K visits can expect 0.3% of their traffic to come from LLMs, vs. 0.1% for those exceeding 1 million visits. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Best-of content, product pages, and guides drive the most AI traffic. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<p>\u200b\u200b <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1592\" class=\"wp-image-188587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/bar-chart-showing-traffic-by-channel-with-search.png\" alt=\"Bar chart showing Traffic by Channel, with Search at 43.8%, Direct at 42.3%, Social at 13.1%, Paid at 0.5%, Email at 0.2%, and LLM at 0.1%\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/bar-chart-showing-traffic-by-channel-with-search.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/bar-chart-showing-traffic-by-channel-with-search-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/bar-chart-showing-traffic-by-channel-with-search-768x764.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/bar-chart-showing-traffic-by-channel-with-search-1536x1528.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/bar-chart-showing-traffic-by-channel-with-search-120x120.png 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Brand visibility in AI\" data-section=\"ai-brand-visibility\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_jkjmzgf631s4\"><\/a>Brand visibility in&nbsp;AI<\/h2>\n<\/div><\/div>\n\n\n\n<p>Off-site brand signals like web mentions and branded search volume drive AI visibility more than ads or backlinks.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The top 50 domains have 28.90% of all mentions. (<a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Only 14% of the top 50 mentioned sources were shared across ChatGPT, Perplexity, and Google AI. (<a href=\"https:\/\/ahrefs.com\/blog\/top-mentioned-sources-are-not-shared-across-ai-assistants\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Brand web mentions show the strongest correlation with AI Overview brand visibility. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Web mentions correlate much more strongly than backlinks. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The top 3 correlations are all off-site factors: brand web mentions, brand anchors, and brand search volume. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Paid factors like branded ad traffic and branded ad cost show weak positive correlations with AI mentions. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Brands earning the most web mentions earn up to 10X more mentions in AI Overviews vs. the next closest quartile. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>26% of brands have zero mentions in AI Overviews. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>If your website ranks #1 in Google\u2019s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviews. (<a href=\"https:\/\/ziptie.dev\/blog\/seo-still-matters-for-ai-search-engines\/\">ZipTie<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1769\" class=\"wp-image-188588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-factors-that-correlate-with-brand-ap.png\" alt=\"Chart showing factors that correlate with brand appearance in AI overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-factors-that-correlate-with-brand-ap.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-factors-that-correlate-with-brand-ap-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-factors-that-correlate-with-brand-ap-768x849.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-factors-that-correlate-with-brand-ap-1389x1536.png 1389w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI use in content marketing\" data-section=\"ai-use-in-content-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_6z0t55s9hgev\"><\/a>AI use in content marketing<\/h2>\n<\/div><\/div>\n\n\n\n<p>Marketers are using AI extensively for every marketing function.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>74.2% of new webpages contained AI-generated content. (<a href=\"https:\/\/ahrefs.com\/blog\/what-percentage-of-new-content-is-ai-generated\/\">Ahrefs<\/a>)<\/li>\n<li>86.5% of top-ranking pages contain some amount of AI-generated content. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-generated-content-does-not-hurt-your-google-rankings\/\">Ahrefs<\/a>)<\/li>\n<li>91.4% of pages cited in AI Overviews contain some amount of AI-generated content. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-cite-ai-generated-content-more-than-human-writing\/\">Ahrefs<\/a>)<\/li>\n<li>There is no correlation between AI content percentage and search ranking position.&nbsp;(<a href=\"https:\/\/ahrefs.com\/blog\/ai-generated-content-does-not-hurt-your-google-rankings\/\">Ahrefs<\/a>)<\/li>\n<li>There is no correlation between AI content percentage and the order of citations in AI Overviews.&nbsp;(<a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-cite-ai-generated-content-more-than-human-writing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI use for content marketing is extremely prevalent: 87% of respondents use AI to help create content. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>AI use allows companies to publish 42% more content each month: the median monthly publishing frequency using AI was 17 articles, compared to 12 for those not using AI. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>ChatGPT is the most common AI model for content creation, used by 44% of respondents, followed by Gemini (15%) and Claude (10%). In total, 94 distinct AI tools were referenced. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>97% of companies edit and review AI content. Only 4% of respondents publish \u201cpure\u201d AI-generated content. 80% of respondents manually review AI content for accuracy. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Blog posts are the most common type of AI-generated content (87%). Brainstorming (76%), outlining (73%), and content updates (67%) are the top AI-assisted tasks. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1536\" class=\"wp-image-188589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-whether-marketers-use-ai-to-help-wit.png\" alt=\"Chart showing whether marketers use AI to help with creating content\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-whether-marketers-use-ai-to-help-wit.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-whether-marketers-use-ai-to-help-wit-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-whether-marketers-use-ai-to-help-wit-768x737.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/chart-showing-whether-marketers-use-ai-to-help-wit-1536x1475.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Platform differences and the websites AI assistants prefer\" data-section=\"platform-differences\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_nbqqpfv3cbcc\"><\/a>Platform differences and the websites AI assistants prefer<\/h2>\n<\/div><\/div>\n\n\n\n<p>Each AI assistant prefers different content sources.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Wikipedia dominates all three AI assistants, but ChatGPT (16.3%) cites it most, then Perplexity (12.5%), then AI Overviews (8.4%). (<a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>YouTube is a clear favorite in Perplexity (16.1%) and AI Overviews (9.5%) but is missing in the top in ChatGPT. (<a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Reddit and Quora rank high only in AI Overviews (7.4% &amp; 3.6%). They don\u2019t crack the top-10 in ChatGPT or Perplexity. It seems Google favors user generated content sites. (<a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>News outlets like Reuters, Apple News (AP), and AS.com feature prominently in ChatGPT (4 - 2.6%) but are secondary or absent in the others. ChatGPT likes news sites. (<a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Health\/medical sites (Mayo Clinic, Cleveland Clinic) register in AI Overviews but are not in the top 10 for ChatGPT or Perplexity. Perplexity does surface niche health sites (tuasaude, alodokter). (<a href=\"https:\/\/ahrefs.com\/blog\/top-10-most-cited-domains-ai-assistants\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1218\" class=\"wp-image-188590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mention-share-of-top-domains-across-ai-overviews-1.png\" alt=\"mention share of top domains across ai overviews, chatGPT, Perplexity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mention-share-of-top-domains-across-ai-overviews-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mention-share-of-top-domains-across-ai-overviews-1-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mention-share-of-top-domains-across-ai-overviews-1-768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/mention-share-of-top-domains-across-ai-overviews-1-1536x914.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI bot behavior\" data-section=\"ai-bot-behavior\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_97gdvjivb3go\"><\/a>AI bot behavior<\/h2>\n<\/div><\/div>\n\n\n\n<p>AI bots are rapidly increasing in number, but websites are increasingly choosing to block&nbsp;them.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The number of AI bots has doubled since August 2023, with 21 major AI bots now active on the web. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-bot-block-rates\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>GPTBot (OpenAI) is the most blocked AI bot, with 5.89% of all websites blocking them. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-bot-block-rates\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>ClaudeBot (Anthropic) saw the highest growth in block rates, increasing by 32.67% over the past year. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-bot-block-rates\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1389\" height=\"2048\" class=\"wp-image-188591\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/total-websites-blocking-ai-bots.png\" alt=\"Total websites blocking AI bots\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/total-websites-blocking-ai-bots.png 1389w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/total-websites-blocking-ai-bots-288x425.png 288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/total-websites-blocking-ai-bots-768x1132.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/total-websites-blocking-ai-bots-1042x1536.png 1042w\" sizes=\"auto, (max-width: 1389px) 100vw, 1389px\"><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188584-_k3vnh7ubuu3r\"><\/a>Learn more<\/h2>\n\n\n\n<p>Check out these resources to learn how to deal with the new era of SEO and marketing:<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-is-still-your-best-marketing-channel\/\">SEO Is the Worst It\u2019s Ever Been (And It\u2019s Still Your Best Marketing Channel)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/geo-is-just-seo\/\">GEO, LLMO, AEO\u2026 It\u2019s All Just&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-content-marketing\/\">AI Content Marketing 101: Strategies from Someone Who Lives&nbsp;It<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-plus-lazy-marketing-wont-cut-it-anymore\/\">Good SEO Plus Lazy Marketing Won\u2019t Cut It Anymore<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Staying ahead and making great decisions on what to do next means understanding the data. We\u2019ve run dozens of data studies helping SEOs and marketers figure out what\u2019s going on and what they can do&nbsp;next. If you\u2019d like to stay<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[],"coauthors":[339],"class_list":["post-188584","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>53 AI Marketing Statistics for 2025<\/title>\n<meta name=\"description\" content=\"The top AI marketing statistics to know and inform your marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"53 AI Marketing Statistics for 2025\" \/>\n<meta property=\"og:description\" content=\"The top AI marketing statistics to know and inform your marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T10:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T06:34:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"53 AI Marketing Statistics for&nbsp;2025\",\"datePublished\":\"2025-06-13T10:21:13+00:00\",\"dateModified\":\"2025-07-16T06:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/\"},\"wordCount\":1276,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/53-ai-marketing-statistics-for-2025-by-si-quan-ong-content-marketing.jpg\",\"articleSection\":[\"Content Marketing\",\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/\",\"name\":\"53 AI Marketing Statistics for 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AI-in-Content-Marketing-Social.jpg\",\"datePublished\":\"2025-06-13T10:21:13+00:00\",\"dateModified\":\"2025-07-16T06:34:37+00:00\",\"description\":\"The top AI marketing statistics to know and inform your marketing strategy.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-marketing-statistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AI-in-Content-Marketing-Social.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AI-in-Content-Marketing-Social.jpg\",\"width\":2400,\"height\":1400},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\",\"name\":\"Si Quan Ong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpga792b2ebf044ff0f390a6e1c76bf4a0e\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpg\",\"caption\":\"Si Quan Ong\"},\"description\":\"Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry\u2019s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.\",\"sameAs\":[\"https:\\\/\\\/www.siquanong.com\\\/\",\"si-quan-ong\",\"https:\\\/\\\/x.com\\\/siquanong\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/si-quan-ong\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"53 AI Marketing Statistics for 2025","description":"The top AI marketing statistics to know and inform your marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/","og_locale":"en_US","og_type":"article","og_title":"53 AI Marketing Statistics for 2025","og_description":"The top AI marketing statistics to know and inform your marketing strategy.","og_url":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2025-06-13T10:21:13+00:00","article_modified_time":"2025-07-16T06:34:37+00:00","og_image":[{"width":2400,"height":1400,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg","type":"image\/jpeg"}],"author":"Si Quan Ong","twitter_card":"summary_large_image","twitter_creator":"@siquanong","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/"},"author":{"name":"Si Quan Ong","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7"},"headline":"53 AI Marketing Statistics for&nbsp;2025","datePublished":"2025-06-13T10:21:13+00:00","dateModified":"2025-07-16T06:34:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/"},"wordCount":1276,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/53-ai-marketing-statistics-for-2025-by-si-quan-ong-content-marketing.jpg","articleSection":["Content Marketing","General SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/","url":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/","name":"53 AI Marketing Statistics for 2025","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg","datePublished":"2025-06-13T10:21:13+00:00","dateModified":"2025-07-16T06:34:37+00:00","description":"The top AI marketing statistics to know and inform your marketing strategy.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg","width":2400,"height":1400},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7","name":"Si Quan Ong","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpga792b2ebf044ff0f390a6e1c76bf4a0e","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpg","caption":"Si Quan Ong"},"description":"Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry\u2019s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.","sameAs":["https:\/\/www.siquanong.com\/","si-quan-ong","https:\/\/x.com\/siquanong"],"url":"https:\/\/ahrefs.com\/blog\/author\/si-quan-ong\/"}]}},"as_json":null,"json_reviewers":[194],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/188584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=188584"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/188584\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=188584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=188584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=188584"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=188584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}