{"id":188479,"date":"2025-06-11T10:04:45","date_gmt":"2025-06-11T15:04:45","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188479"},"modified":"2025-06-11T10:04:45","modified_gmt":"2025-06-11T15:04:45","slug":"marketers-using-ai-publish-more-content","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/","title":{"rendered":"Marketers Using AI Publish 42% More Content [+ New Research Report]"},"content":{"rendered":"<div class=\"intro-txt\">We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results\u2026and the&nbsp;risks.<\/div>\n<p>In this article, we\u2019re looking specifically at AI\u2019s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Read the full research report<\/div><div class=\"recommendation-content\">\n<p>Download and read the full PDF report here (no email required): <a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\">The State of AI in Content Marketing<\/a>.<\/p>\n<p>It includes extra research and analysis on AI content performance and costs, expert commentary from a dozen content and AI experts, and the full research methodology.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\">Download here.<\/a><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-188499 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" alt width=\"2400\" height=\"1400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-1536x896.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-2048x1195.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"><\/a><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key takeaways\" data-section=\"key-takeaways\">\n<h2><a id=\"post-188479-_mj7gxznz0vxi\"><\/a>Key takeaways<\/h2>\n<\/div><\/div>\n<ul>\n<li><strong>AI use for content marketing is extremely prevalent:<\/strong> 87% of respondents use AI to help create content.<\/li>\n<li><strong>AI use allows companies to publish 42% more content each month:<\/strong> the median monthly publishing frequency using AI was 17 articles, compared to 12 for those not using&nbsp;AI.<\/li>\n<li><strong>ChatGPT is the most common AI model for content creation,<\/strong> used by 44% of respondents, followed by Gemini (15%) and Claude (10%). In total, 94 distinct AI tools were referenced.<\/li>\n<li><strong>97% of companies edit and review AI content. <\/strong>Only 4% of respondents publish \u201cpure\u201d AI-generated content. 80% of respondents manually review AI content for accuracy.<\/li>\n<li><strong>Blog posts are the most common type of AI-generated content (87%).<\/strong> Brainstorming (76%), outlining (73%), and content updates (67%) are the top AI-assisted tasks.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"87% of respondents use AI to help create content\" data-section=\"87-of-respondents-use-ai-to-help-create-content\">\n<h2><a id=\"post-188479-_4iuf8dfo8kb6\"><\/a>87% of respondents use AI to help create content<\/h2>\n<\/div><\/div>\n<p>AI use is <em>extremely <\/em>common in content marketing.<\/p>\n<p>Out of 879 responses, 769 (87%) reported using AI to create or help create content. Just 111 reported that they did not use AI (13%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1536\" class=\"wp-image-188480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-1-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-1-768x737.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-1-1536x1475.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If this seems surprising, it\u2019s worth considering that AI is now a native part of Google Docs, Google Sheets, Gmail, Slack, LinkedIn, you name it. It\u2019s hard to <em>avoid.<\/em><\/p>\n<p>AI use was most prevalent at small (10\u201349 employees) and enterprise (1,000+ employees) companies, and least common at micro (1\u20139 employees) companies:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1627\" height=\"1592\" class=\"wp-image-188481\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-2.png 1627w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-2-434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-2-768x751.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-2-1536x1503.png 1536w\" sizes=\"auto, (max-width: 1627px) 100vw, 1627px\"><\/p>\n<p>AI use was most common in marketing teams of 2\u201310 people, but even at large marketing teams of over 100 people, 89% of respondents said that they used&nbsp;AI:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1840\" height=\"1592\" class=\"wp-image-188482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-3.png 1840w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-3-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-3-768x664.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-3-1536x1329.png 1536w\" sizes=\"auto, (max-width: 1840px) 100vw, 1840px\"><\/p>\n<h4><a id=\"post-188479-_hdu2tyi7cwi8\"><\/a>What the experts think<\/h4>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cWe\u2019re finding that organizations of all sizes are extremely interested in leveraging AI in their marketing initiatives. In fact, smaller organizations have the benefit of being more nimble and fast-paced with their integrations\u201d.<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Chris Long\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Chris-Long.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Chris Long,<\/span> <span class=\"quote-author-job\">VP of Marketing,  <a href=\"https:\/\/www.linkedin.com\/in\/chris-long-marketing\/\" target=\"_blank\">Go Fish<\/a><\/span><\/div><\/div><\/blockquote>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cAt the enterprise level, there is a higher level of concern around data sharing within LLMs. Several clients of ours have explicitly forbid sharing of company information with LLMs due to concerns of how it may eventually be&nbsp;used.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ross Hudgens\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Ross-Hudgens.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ross Hudgens,<\/span> <span class=\"quote-author-job\">CEO,  <a href=\"https:\/\/www.linkedin.com\/in\/rosshudgens\/\" target=\"_blank\">Siege Media<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"People using AI publish 42% more content per month than those not using AI\" data-section=\"people-using-ai-publish-42-more-content-per-month-than-those-not-using-ai\">\n<h2><a id=\"post-188479-_19ypxht4ysop\"><\/a>People using AI publish 42% more content per month than those not using&nbsp;AI<\/h2>\n<\/div><\/div>\n<p>AI allows companies to significantly increase their content creation.<\/p>\n<p>The median publishing frequency for companies using AI was 17 articles per month. For companies not using AI, the median was 12 articles per month, or 42%&nbsp;lower:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1452\" class=\"wp-image-188483\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-4-468x425.png 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-4-768x697.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-4-1536x1394.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Company size can also impact publishing frequency (bigger companies generally publish more than smaller companies), so it\u2019s helpful to look at the difference in publishing frequency by company size.<\/p>\n<p>The data suggest that AI is having the biggest impact on micro (1\u20139 employee) and small (10\u201349 employee) companies, while enterprise companies actually publish more <em>without<\/em> AI workflows.<\/p>\n<p>Given the amount of legal review and compliance that happens in the biggest companies, this isn\u2019t necessarily surprising:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1618\" height=\"1671\" class=\"wp-image-188484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-5.png 1618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-5-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-5-768x793.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-5-1487x1536.png 1487w\" sizes=\"auto, (max-width: 1618px) 100vw, 1618px\"><\/p>\n<p>Here\u2019s how publication frequency was distributed among the responses. Although extreme publication frequencies were reported even for non-AI users, the extreme values were much more common among AI users, with multiple companies using AI to help publish 100, 150, or even 250 pieces of content per&nbsp;month:<\/p>\n\n<table id=\"tablepress-423\" class=\"tablepress tablepress-id-423 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Minimum<\/th><th class=\"column-3\">First quartile<\/th><th class=\"column-4\">Median<\/th><th class=\"column-5\">Third quartile<\/th><th class=\"column-6\">Maximum<br>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">No AI<\/td><td class=\"column-2\">0<\/td><td class=\"column-3\">4.5<\/td><td class=\"column-4\">12<\/td><td class=\"column-5\">40<\/td><td class=\"column-6\">2500<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">AI<\/td><td class=\"column-2\">0<\/td><td class=\"column-3\">7<\/td><td class=\"column-4\">17<\/td><td class=\"column-5\">35<\/td><td class=\"column-6\">10000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-423 from cache -->\n<p>Here\u2019s a histogram showing the distribution of publishing frequencies, with the 1% most extreme outlier values excluded for legibility:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1332\" class=\"wp-image-188485\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-6.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-6.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-6-653x425.jpg 653w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-6-768x500.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-6-1536x999.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h4><a id=\"post-188479-_63uvms6z68ij\"><\/a>What the experts think<\/h4>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cContent writers can easily double or triple the amount of marketing content they\u2019re creating by using AI tools. AI-assisted writing is particularly helpful for multi-channel campaigns that require creating different content formats for different channels.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andrew Bolis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Andrew-Bolis.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andrew Bolis<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/www.linkedin.com\/in\/andrewbolis\/\" target=\"_blank\">AI &amp; Marketing Consultant<\/a><\/span><\/div><\/div><\/blockquote>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cAI isn\u2019t replacing human creativity in content marketing\u2014it\u2019s amplifying it by allowing teams to do more. The most successful organizations aren\u2019t choosing between AI and human talent, but are combining both to create <\/em><strong><em>more<\/em><\/strong><em> content that resonates with their audience. This hybrid approach is what we\u2019ve been using at Campfire Labs to find a competitive advantage.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Cassandra Naji\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Cassandra-Naji.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Cassandra Naji,<\/span> <span class=\"quote-author-job\">CEO,  <a href=\"https:\/\/www.linkedin.com\/in\/cassandra-naji-a6742713\/\" target=\"_blank\">Campfire Labs<\/a><\/span><\/div><\/div><\/blockquote>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cIn an AI-dominant world, the scale of content will grow exponentially. From a cost standpoint, search engines will have to be more judicious about how they allocate spend on each site\u2019s crawl resources\u2014a.k.a. crawl budget. The expectation that large sites are better than small sites will have to change.<br>\nDon\u2019t just write content because you can. Don\u2019t create a programmatic scaled SEO effort if there\u2019s no real user reason to have scaled pages.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eli Schwartz\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Eli-Schwartz.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eli Schwartz<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/www.linkedin.com\/in\/schwartze\/\" target=\"_blank\">Strategic SEO &amp; Growth Advisor<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Blog content is the most common type of AI content\">\n<h2><a id=\"post-188479-_hqg2063x4n61\"><\/a>Blog content is the most common type of AI content<\/h2>\n<\/div><\/div>\n<p>Generative AI is used primarily for writing blog&nbsp;posts.<\/p>\n<p>Our research found that blog posts were the most common content type created by AI (87% of respondents), followed by website copy and landing pages (64%), and social media posts (63%).<\/p>\n<p>Longer, more complex content formats like whitepapers (15%) and ebooks (17%) were the least common content formats created by&nbsp;AI.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1539\" class=\"wp-image-188486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-7-442x425.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-7-768x739.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-7-1536x1477.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3><a id=\"post-188479-_tevho3dnzqoo\"><\/a>What the experts think<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cGenerating blog content is\u2014for the vast majority of companies\u2014the least challenging content type on their domain. Hardly any branding exercise takes place on blog content. Usually, no one is concerned about maintaining a brand\u2019s tone on the blog. Instead, they\u2019re most often focused on publishing content \u201cto rank\u201d. It\u2019s content that requires minimal expert input (or, at least, used to). Pretty much, keywords and a title and you can get going. It\u2019s content that keeps on giving: It can be promoted on social, newsletters etc. And it\u2019s content that, if it ranks, it will keep on bringing new visitors and potential customers.&nbsp;<\/em><\/p>\n<p><em>\u201cOn the other hand, website copy, social posts or newsletter copy require you to be you. You can\u2019t de-prioritize branding here, and getting it right with AI is often a challenge.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Erika Varangouli\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Erika-Varangouli.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Erika Varangouli,<\/span> <span class=\"quote-author-job\">Head of Branded Content,  <a href=\"https:\/\/www.linkedin.com\/in\/varangouli\/\" target=\"_blank\">Riverside.fm<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Brainstorming, outlining, and updating are the most common AI-assisted tasks\" data-section=\"brainstorming-outlining-and-updating-are-the-most-common-ai-assisted-tasks\">\n<h2><a id=\"post-188479-_r8rc02q09at5\"><\/a>Brainstorming, outlining, and updating are the most common AI-assisted tasks<\/h2>\n<\/div><\/div>\n<p>Unsurprisingly then, most AI-assisted tasks relate to blog post creation.<\/p>\n<p>When asked how AI was used in different parts of the content marketing and SEO workflow, 76% of respondents said that they used AI to brainstorm topic ideas. 73% reported using AI to create content outlines, and 67% used it for improving their content.<\/p>\n<p>At the other end of the spectrum, creating images (19%), localizing or translating content (22%), and keyword clustering (23%) were the least popular use&nbsp;cases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1533\" height=\"2048\" class=\"wp-image-188487\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-8.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-8.jpg 1533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-8-318x425.jpg 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-8-768x1026.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-8-1150x1536.jpg 1150w\" sizes=\"auto, (max-width: 1533px) 100vw, 1533px\"><\/p>\n<h3><a id=\"post-188479-_h1lb29kqa0ao\"><\/a>What the experts think<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cAI is great for ideation, research, and planning. It can drastically improve the time to complete SEO tasks that previously had to be done manually.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Connor Gillivan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Connor-Gillivan.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Connor Gillivan,<\/span> <span class=\"quote-author-job\">Founder &amp; Owner,  <a href=\"https:\/\/www.linkedin.com\/in\/connorgillivan\/\" target=\"_blank\">TrioSEO<\/a><\/span><\/div><\/div><\/blockquote>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cWith many AI tools offering web search and deep research features, it\u2019s much faster and easier to research, outline and write longform content like blog posts and in-depth articles. That\u2019s the beauty of AI-powered writing, AI helps you across every stage of the writing process, from conducting initial research to making final editing.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andrew Bolis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Andrew-Bolis.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andrew Bolis<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/www.linkedin.com\/in\/andrewbolis\/\" target=\"_blank\">AI &amp; Marketing Consultant<\/a><\/span><\/div><\/div><\/blockquote>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cIf you\u2019re not using AI at the start and the end of your content creation process, you\u2019re missing out. Brainstorming, coming up with different angles, and then proofreading or structural editing are things that LLMs are pretty good&nbsp;at.<\/em><\/p>\n<p><em>But I am very sceptical with what \u2018optimizing content for organic search\u2019 means. If it means providing keywords and asking it to incorporate them in your content, I think you\u2019ll be in for a nasty surprise at some point. The biggest optimization you can get from AI is for logic and readability. Sure, provide relevant queries and keywords at the start. But focus on optimizing the structure, covering gaps your competitors don\u2019t, formatting content appropriately and&nbsp;more.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Erika Varangouli\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Erika-Varangouli.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Erika Varangouli,<\/span> <span class=\"quote-author-job\">Head of Branded Content,  <a href=\"https:\/\/www.linkedin.com\/in\/varangouli\/\" target=\"_blank\">Riverside.fm<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"ChatGPT is used by 44% of respondents\" data-section=\"chatgpt-is-used-by-44-of-respondents\">\n<h2><a id=\"post-188479-_y7ruogrteen3\"><\/a>ChatGPT is used by 44% of respondents<\/h2>\n<\/div><\/div>\n<p>ChatGPT was the most commonly used AI tool for content creation, by a significant margin.<\/p>\n<p>44% of respondents reported using ChatGPT, followed by Gemini at 15%, and Claude at&nbsp;10%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1852\" class=\"wp-image-188488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-9.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-9-367x425.png 367w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-9-768x889.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-9-1327x1536.png 1327w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3><a id=\"post-188479-_vq4x1t9onga\"><\/a>What the experts think<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cWhile ChatGPT is a popular tool for content creation, the quality of the content it generates will vary depending on the model you\u2019re using and the quality of the prompts you\u2019re providing. Based on my own usage, I find that Claude, Gemini and Perlexity sometimes generate better quality content even when using simple prompts. So if you\u2019re not happy with ChatGPT\u2019s output, I recommend trying those other&nbsp;tools.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andrew Bolis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Andrew-Bolis.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andrew Bolis<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/www.linkedin.com\/in\/andrewbolis\/\" target=\"_blank\">AI &amp; Marketing Consultant<\/a><\/span><\/div><\/div><\/blockquote>\n<p>In total, a staggering 94 different tools were mentioned in the survey. These were the 20 most popular tools mentioned:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1395\" height=\"2048\" class=\"wp-image-188489\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-10.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-10.jpg 1395w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-10-289x425.jpg 289w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-10-768x1128.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-10-1046x1536.jpg 1046w\" sizes=\"auto, (max-width: 1395px) 100vw, 1395px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">AI Content Helper from Ahrefs<\/div><div class=\"recommendation-content\">\n<p>We\u2019ve built a content tool that uses AI in all the right ways: <strong>AI Content Helper<\/strong>.<\/p>\n<p>AI Content Helper marries human creativity with AI efficiency and Ahrefs\u2019 competitor intelligence. It\u2019s designed to help content and SEO teams scale their content production and improve their search rankings\u2014without sacrificing human creativity and&nbsp;skill.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1176\" class=\"wp-image-188490\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-11.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-11.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-11-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-11-768x441.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-11-1536x882.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>AI Content Helper\u2019s features include:<\/p>\n<ul>\n<li><strong>AI content creation.<\/strong> Ask a state-of-the-art AI writing copilot to write paragraphs, fill content gaps, and edit and improve your article content.<\/li>\n<li><strong>Content scoring.<\/strong> Score the search optimization of your content (and your competitors) from 0\u2013100, and get actionable recommendations for improving optimization for your target keyword.<\/li>\n<li><strong>Topic optimization. <\/strong>Use AI to identify \u201ctopic gaps\u201d: missing information to add to your article to help readers answer their questions and Google rank your content.<\/li>\n<li><strong>Multiple intents.<\/strong> Many SERPs contain multiple intents, so AI Content Helper lets you pick the exact articles you want to compare with.<\/li>\n<li><strong>Competitor insights.<\/strong> See content scores, word counts, referring domains, and more for your competitors\u2019 articles, along with the full HTML of each competing page\u2014perfect for seeing how the top-ranking articles are written.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.ahrefs.com\/content-helper\">Get started with AI Content Helper now<\/a> or <a href=\"https:\/\/ahrefs.com\/ai-content-helper\/\">learn more here<\/a>.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Most people use LLMs, and not LLM wrappers\" data-section=\"most-people-use-llms-and-not-llm-wrappers\">\n<h2><a id=\"post-188479-_wfuookap3vul\"><\/a>Most people use LLMs, and not LLM wrappers<\/h2>\n<\/div><\/div>\n<p>I\u2019ve always wondered whether I\u2019m losing out by using gpt4o or Claude, instead of a \u201cwrapper\u201d that combines multiple APIs into one interface. According to our research, probably not.<\/p>\n<p>77% of the AI tools listed by respondents fall into the \u201cLLM\u201d category: that is, they are specific LLM models or model providers, like Claude from Anthropic or gpt-4o from OpenAI.<\/p>\n<p>Only 23% of the listed tools are considered \u201cwrappers\u201d: software tools that use one or several LLM models with additional features added, like SurferSEO or Jasper.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1508\" class=\"wp-image-188491\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-12.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-12-451x425.png 451w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-12-768x724.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-12-1536x1448.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3><a id=\"post-188479-_kylif0ov4ykb\"><\/a>What the experts think<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cWith LLM providers like OpenAI and Anthropic in a race to deploy new models and new features, most companies seem well served by using LLM models themselves, with little need for specialised wrappers. When teams build custom workflows on top of APIs, it\u2019s possible to create very sophisticated workflows using just the basic LLM models.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ryan Law,<\/span> <span class=\"quote-author-job\">Director of Content Marketing,  <a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Only 16% of respondents disclose AI use\" data-section=\"only-16-of-respondents-disclose-ai-use\">\n<h2><a id=\"post-188479-_b7yffw44yeiw\"><\/a>Only 16% of respondents disclose AI&nbsp;use<\/h2>\n<\/div><\/div>\n<p>Google has softened its stance on AI disclosure (they recommend disclosing \u201c<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\">when it would be reasonably expected<\/a>\u201d\u2014so it\u2019s far from mandatory). With that in mind, it\u2019s not surprising that very few companies bother to disclose AI&nbsp;use.<\/p>\n<p>Of those companies that use AI, only 16% choose to disclose the use of AI in their content. The remaining 84% choose not to disclose AI&nbsp;use:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"845\" class=\"wp-image-188492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-13.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-13-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-13-768x406.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-13-1536x811.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Disclosure was most common at micro (1\u20139 employees) and enterprise (1,000+ employees) companies. Enterprise companies in particular are likely to have rules and regulations that make disclosure necessary:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1166\" class=\"wp-image-188493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-14.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-14-583x425.png 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-14-768x560.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-14-1536x1119.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>It\u2019s also slightly reassuring that the companies that are the heaviest of AI content are also the most likely to disclose its use, with 26% of companies publishing majority \u201cpure\u201d AI content disclosing its&nbsp;use:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1082\" class=\"wp-image-188494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-15.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-15.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-15-628x425.png 628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-15-768x519.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-15-1536x1039.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Only 4% of respondents publish primarily \u201cpure\u201d AI content\" data-section=\"only-4-of-respondents-publish-primarily-pure-ai-content\">\n<h2><a id=\"post-188479-_woywz8b8i33k\"><\/a>Only 4% of respondents publish primarily \u201cpure\u201d AI content<\/h2>\n<\/div><\/div>\n<p>Generally speaking, very few companies publish solely \u201cpure\u201d AI content.<\/p>\n<p>Only 4% of respondents reported that over 75% of the content they published was pure AI content, without any editing or additional input. In contrast, 50% of respondents reported that <em>none<\/em> of the content they published was pure AI content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1057\" class=\"wp-image-188495\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-16.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-16.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-16-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-16-768x507.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-16-1536x1015.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3><a id=\"post-188479-_mygizggbf57y\"><\/a>What the experts think<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cWhile there\u2019s a temptation to use the outputs of AI directly on your site\u2019s content, marketers need to resist this. We\u2019ve seen from the March 2024 core update just how damaging AI-only content can be. Instead marketers can utilize AI for initial outputs\u2014but have their teams review the content to actually make it useful for&nbsp;users.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Chris Long\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Chris-Long.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Chris Long,<\/span> <span class=\"quote-author-job\">VP of Marketing,  <a href=\"https:\/\/www.linkedin.com\/in\/chris-long-marketing\/\" target=\"_blank\">Go Fish<\/a><\/span><\/div><\/div><\/blockquote>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cIt\u2019s extremely dangerous to publish strictly AI written content. While Google says they don\u2019t take a stance against AI content, it\u2019s very clear that solely AI written content is detected by Google and the site and content is eventually punished for it. There\u2019s plenty of research and examples of this happening.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Connor Gillivan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Connor-Gillivan.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Connor Gillivan,<\/span> <span class=\"quote-author-job\">Founder &amp; Owner,  <a href=\"https:\/\/www.linkedin.com\/in\/connorgillivan\/\" target=\"_blank\">TrioSEO<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"80% of respondents manually review AI content for accuracy\" data-section=\"80-of-respondents-manually-review-ai-content-for-accuracy\">\n<h2><a id=\"post-188479-_w351mc8sou2s\"><\/a>80% of respondents manually review AI content for accuracy<\/h2>\n<\/div><\/div>\n<p>Almost everyone reviews or edits AI content, in some&nbsp;form.<\/p>\n<p>97% of respondents have some kind of review process for AI content. Manual review was the most common method (80%), followed by working with subject matter experts (35%), and working with an editor (30%). 14% of respondents ask AI to review AI content for accuracy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1055\" class=\"wp-image-188496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-17.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-17-645x425.png 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-17-768x506.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188479-17-1536x1013.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3><a id=\"post-188479-_61tosqnva3z0\"><\/a>What the experts think<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p><em>\u201cHallucination is a fact of life for LLMs, but the growing use of RAG and grounding\u2014using third-party resources to check and validate LLM output\u2014is starting to eat away at this problem. AI content will never be perfectly accurate, but neither is human-written content.\u201d<\/em><\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ryan Law,<\/span> <span class=\"quote-author-job\">Director of Content Marketing,  <a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Download the full report\" data-section=\"download-full-report\">\n<h2><a id=\"post-188479-_xkabf12u6ajt\"><\/a>Download the full report<\/h2>\n<\/div><\/div>\n<p>Want to learn how AI content performs, or how much companies spend on AI content?<\/p>\n<p>You can download and read our full PDF report here (no email required): <a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=outro_link\" target=\"_blank\" rel=\"noopener\">The State of AI in Content Marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_1&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=outro_link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-188499 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" alt width=\"2400\" height=\"1400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-1536x896.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-2048x1195.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019re looking specifically at AI\u2019s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs? AI use for content marketing is extremely prevalent: 87% of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,414],"tags":[],"coauthors":[457],"class_list":["post-188479","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketers Using AI Publish 42% More Content [+ New Research Report]<\/title>\n<meta name=\"description\" content=\"We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results\u2026and the risks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers Using AI Publish 42% More Content [+ New Research Report]\" \/>\n<meta property=\"og:description\" content=\"We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results\u2026and the risks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T15:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketers-using-ai-publish-more-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketers-using-ai-publish-more-content\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"Marketers Using AI Publish 42% More Content [+ New Research Report]\",\"datePublished\":\"2025-06-11T15:04:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketers-using-ai-publish-more-content\\\/\"},\"wordCount\":2884,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketers-using-ai-publish-more-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/marketers-using-ai-publish-42-more-by-ryan-law-data-studies-1.jpg\",\"articleSection\":[\"Content Marketing\",\"Data &amp; 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