{"id":188457,"date":"2025-06-16T05:00:00","date_gmt":"2025-06-16T10:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188457"},"modified":"2025-08-26T09:51:35","modified_gmt":"2025-08-26T14:51:35","slug":"ai-search-traffic-by-page-type-ahrefs","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-search-traffic-by-page-type-ahrefs\/","title":{"rendered":"80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools"},"content":{"rendered":"\n
For years, Google and Bing have told SEOs to focus on their users, create great content, and add unique insights. They\u2019re saying the same thing for the AI era, but is it true?<\/div>\n\n\n\n

To answer this question, I looked at the referral traffic from AI Search using Ahrefs Web Analytics<\/a> and compared that to traffic from Organic Search for ahrefs.com. Ahrefs Web Analytics, a simple, free, and privacy-focused alternative to Google Analytics. Try it out if you haven\u2019t already.<\/p>\n\n\n\n

We have a channel segment for LLMs that groups the traffic from different AI assistants together. You don\u2019t have to go add something custom for it like you would in GA4. For the last 30 days, 0.5% of our traffic is from AI search. 0.3% YTD.<\/p>\n\n\n\n

\"0.5%<\/figure>\n\n\n\n

I want to add a couple caveats. Not all traffic from AI assistants is being recorded properly<\/a>. I\u2019m hoping many will fix this issue, but until then, everyone will have attribution issues where AI search traffic is undercounted. AI Overviews are also not broken out in a way that can be reliably tracked, so that traffic is lumped in with organic search traffic for this study.<\/p>\n\n\n\n

Let\u2019s dive in.<\/p>\n\n\n\n

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