{"id":188307,"date":"2025-06-02T09:51:10","date_gmt":"2025-06-02T14:51:10","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188307"},"modified":"2025-06-10T05:10:45","modified_gmt":"2025-06-10T10:10:45","slug":"google-is-stealing-your-international-search-traffic-with-automated-translations","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/google-is-stealing-your-international-search-traffic-with-automated-translations\/","title":{"rendered":"Google Is Stealing Your International Search Traffic With Automated Translations"},"content":{"rendered":"<div class=\"intro-txt\">\n\n\n\n<p>Since the March Core update, there\u2019s been a huge increase in Google\u2019s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on a Google subdomain, so the original content creators don\u2019t see any benefit from&nbsp;them.<br><\/p>\n\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1462\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53.png\" alt class=\"wp-image-188353\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53.png 2160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53-628x425.png 628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53-768x520.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53-1536x1040.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53-2048x1386.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\"><\/figure>\n\n\n\n<p>This coincides with the <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">massive rollout of AI Overviews we saw alongside the March update<\/a>. AI Overviews are now in 200 countries and 40 + languages. It seems that when AI Overviews lack sufficient native-language content, Google resorts to auto-translating English-language content.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-2.png\" alt class=\"wp-image-188313\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-2.png 2038w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-2-533x425.png 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-2-768x612.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-2-1536x1224.png 1536w\" sizes=\"auto, (max-width: 2038px) 100vw, 2038px\"><\/figure>\n\n\n\n<p>These Google-hosted translations are prevalent in AI Overviews, but they also appear in Featured snippets, other SERP features, and the SERP\u2019s normal 10 blue links. In other words: <strong>if you haven\u2019t localized your content, you now run the risk of Google capturing that local traffic for itself.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1066\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-3.jpg\" alt class=\"wp-image-188314\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-3.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-3-680x354.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-3-768x400.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-3-1536x800.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>As Patrick Stox points out, Google has talked about improving the <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> system for years. Instead of continuing to help content creators translate and localize their content, it seems that Google has decided the best option is to claim the traffic as their own (something we\u2019re seeing <a href=\"https:\/\/ahrefs.com\/blog\/google-looking-out-for-number-one\/\">more and more often<\/a>). This seems hypocritical given their long-standing advice to avoid auto-translating your content.<\/p>\n\n\n\n<p>Let\u2019s take a closer look at what\u2019s happening and also big thanks to Metehan Yesilyurt for being one of the <a href=\"https:\/\/x.com\/metehan777\/status\/1927353690471477348\">first people to highlight this<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.32.07.png\" alt class=\"wp-image-188340\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.32.07.png 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.32.07-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.32.07-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.32.07-400x200.png 400w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What exactly is a Translate-Proxy page\" data-section=\"translate-proxy\">\n\n\n\n<p><a id=\"post-188307-_7w3h84auiifr\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What exactly is a Translate-Proxy page?<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>When Google can\u2019t find a strong local-language source, it now grabs an authoritative English page, AI translates it on the fly, and serves the copy under a Google-owned subdomain that looks like&nbsp;this:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><code>www-your-site-com.translate.goog\/path?hl=es&amp;sl=en<\/code><\/code><\/pre>\n\n\n\n<p>Because the HTML is proxied through Google, users never visit your domain. The page can then be cited throughout Google\u2019s SERPs, including inside AI Overviews, which now appear in 200 countries and 40 + languages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"549\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-5.jpg\" alt class=\"wp-image-188316\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-5.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-5-680x182.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-5-768x206.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-5-1536x412.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>These pages look like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1050\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-6.jpg\" alt class=\"wp-image-188317\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-6.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-6-680x349.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-6-768x394.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-6-1536x788.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-7.png\" alt class=\"wp-image-188318\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-7.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-7-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-7-768x513.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-7-1536x1027.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1393\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-8.jpg\" alt class=\"wp-image-188319\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-8.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-8-625x425.jpg 625w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-8-768x522.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-8-1536x1045.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-9.png\" alt class=\"wp-image-188320\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-9.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-9-680x312.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-9-768x353.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-9-1536x706.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-10.jpg\" alt class=\"wp-image-188321\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-10.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-10-680x273.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-10-768x308.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-10-1536x617.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1029\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11.jpg\" alt class=\"wp-image-188322\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11-680x342.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11-768x386.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11-1536x772.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11-400x200.jpg 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Which countries are hardest hit\" data-section=\"countries-with-hardest-hit\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188307-_l48h5049gbal\"><\/a>Which countries are hardest hit?<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>If we use <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs Site Explorer<\/a> to analyze organic performance metrics for <a href=\"http:\/\/translate.google.com\/translate\">translate.google.com\/translate<\/a>, we can estimate which countries are seeing the most of these auto-translated pages:<\/p>\n\n\n\n<table id=\"tablepress-421\" class=\"tablepress tablepress-id-421 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Location<\/th><th class=\"column-2\">Estimated monthly organic traffic<\/th><th class=\"column-3\">AI Overview appearances<\/th><th class=\"column-4\">Crawled pages<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">All<\/td><td class=\"column-2\">377M<\/td><td class=\"column-3\">6.2M<\/td><td class=\"column-4\">50.9M<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">India<\/td><td class=\"column-2\">136M<\/td><td class=\"column-3\">743k<\/td><td class=\"column-4\">10.7M<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Indonesia<\/td><td class=\"column-2\">39M<\/td><td class=\"column-3\">997k<\/td><td class=\"column-4\">9.3M<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Brazil<\/td><td class=\"column-2\">36.9M<\/td><td class=\"column-3\">1.2M<\/td><td class=\"column-4\">6M<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Turkey<\/td><td class=\"column-2\">33.3M<\/td><td class=\"column-3\">162k<\/td><td class=\"column-4\">5.3M<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Mexico<\/td><td class=\"column-2\">28.3M<\/td><td class=\"column-3\">1M<\/td><td class=\"column-4\">7.1M<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Thailand<\/td><td class=\"column-2\">23.4M<\/td><td class=\"column-3\">50.6k<\/td><td class=\"column-4\">3.4M<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Vietnam<\/td><td class=\"column-2\">13.7M<\/td><td class=\"column-3\">24k<\/td><td class=\"column-4\">2.5M<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Argentina<\/td><td class=\"column-2\">9.4M<\/td><td class=\"column-3\">398k<\/td><td class=\"column-4\">3.8M<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Colombia<\/td><td class=\"column-2\">8.3M<\/td><td class=\"column-3\">441k<\/td><td class=\"column-4\">3.6M<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">Peru<\/td><td class=\"column-2\">6M<\/td><td class=\"column-3\">209k<\/td><td class=\"column-4\">1.8M<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-421 from cache -->\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2468\" height=\"1870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00.jpg\" alt class=\"wp-image-188345\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00.jpg 2468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00-561x425.jpg 561w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00-768x582.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00-1536x1164.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00-2048x1552.jpg 2048w\" sizes=\"auto, (max-width: 2468px) 100vw, 2468px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find out if Google is stealing your international traffic\" data-section=\"google-international-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188307-_6b3fbvh0tgx0\"><\/a>How to find out if Google is stealing your international traffic<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to see if Google is auto-translating your website pages, you can use Search Console and Ahrefs to find&nbsp;out:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Search Console filter. Search Appearance <em>\u2192<\/em> Translated Pages<br><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1317\" class=\"wp-image-188323\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12-661x425.png 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12-768x494.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12-1536x988.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs Site Explorer<\/a> <em>\u2192 <\/em>Open the top pages report for <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a> and apply a \u201cURL contains\u201d filter, entering your domain name.<br><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1206\" class=\"wp-image-188324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-13.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-13-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-13-768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-13-1536x905.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure><\/li>\n\n\n\n<li>Country-by-country spot-checks. Incognito-search your brand\/topic in target languages. Alternatively, simulate the search with the Ahrefs toolbar.<\/li>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2584\" height=\"1566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.18.53-1.jpg\" alt class=\"wp-image-188351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.18.53-1.jpg 2584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.18.53-1-680x412.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.18.53-1-768x465.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.18.53-1-1536x931.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.18.53-1-2048x1241.jpg 2048w\" sizes=\"auto, (max-width: 2584px) 100vw, 2584px\"><\/figure>\n\n\n\n<li>Log-file or GA4 referrer checks. Look for sessions where the referrer equals <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a><\/li>\n<\/ol>\n\n\n\n<p>When Google shows its proxy-translated version in the SERP, the user lands on <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a>. A click to your site would be recorded as google \/ organic, but a click that leads to <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a> showing your site is recorded as translate.google.com \/ referral instead. Your organic traffic (and any sales it drives) is under-reported.<\/p>\n\n\n\n<p>Every internal link inside that proxy page also points to <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a>, so the mis-attribution continues as users click around.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-15.png\" alt class=\"wp-image-188326\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-15.png 971w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-15-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-15-768x460.png 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What can we do about it\" data-section=\"what-to-do\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188307-_ggsuejx9yeb\"><\/a>What can we do about&nbsp;it?<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Ship even a <\/strong><a href=\"https:\/\/www.searchenginejournal.com\/ideal-blog-post-length-for-seo\/255633\/\"><strong>300-word native-language version<\/strong><\/a><strong>, <\/strong>even if it\u2019s an MVP<strong>.<\/strong> Gives Google a local URL to cite, usually displacing the&nbsp;proxy.<\/p>\n\n\n\n<p>Quick steps for simple solution (can vary by cases, of course)<\/p>\n\n\n\n<p><strong>Scenario:<\/strong><\/p>\n\n\n\n<p>Your article lives at <em>\/blog\/how-to-pick-a-vpn<\/em>. Google is proxy-translating it and sending Spanish-speaking searchers to <em>translate.googleusercontent.com<\/em>. You want those visitors (and analytics credit) back.<\/p>\n\n\n\n<p>Translate your page. If you are translating with AI, make sure you double-check brand terms, idioms, screenshots\u2026etc<\/p>\n\n\n\n<p>Make sure you use <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> tags to connect the&nbsp;pages.<\/p>\n\n\n\n<p><strong>What changes in search and analytics:<\/strong><\/p>\n\n\n\n<p>Google now has a genuine Spanish URL to rank, so the proxy link disappears from Spanish SERPs within a day or&nbsp;two.<\/p>\n\n\n\n<p>In <strong>Search Console \u2192 Search appearance \u2192 Translated pages<\/strong> you\u2019ll see impressions for that page drop to&nbsp;zero.<\/p>\n\n\n\n<p>GA4 stops logging translate.google.com \/ referral and assigns the clicks to <strong>google \/ organic<\/strong> restoring your search traffic stats.<\/p>\n\n\n\n<p>If you don\u2019t or can\u2019t do that, you can <strong>ask Google not to auto-translate important URLs <\/strong>using the X-Robots-Tag.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Only block translation on pages where losing the canonical URL hurts (checkout flows, lead-gen). Leaving <em>notranslate<\/em> off blog content lets Google still translate when helpful.<br>\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/translated-results\">https:\/\/developers.google.com\/search\/docs\/appearance\/translated-results<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-16.png\" alt class=\"wp-image-188327\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-16.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-16-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-16-768x443.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-16-1536x887.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Bonus: Natzir came with his own script how to solve this.<a href=\"https:\/\/gist.github.com\/natzir\/f13e37febb8ba7e5f1e9caed620c26d4\"> Link to github<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"1452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-17.jpg\" alt class=\"wp-image-188328\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-17.jpg 1092w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-17-320x425.jpg 320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-17-768x1021.jpg 768w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The proxy surge won\u2019t kill SEO, but it rewrites the playbook in a multilingual, AI-first SERP, \u201cbe the best local answer <em>or<\/em> be proxied.\u201d Make sure your brand lands on the right side of that equation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This coincides with the massive rollout of AI Overviews we saw alongside the March update. AI Overviews are now in 200 countries and 40 + languages. It seems that when AI Overviews lack sufficient native-language content, Google resorts to auto-translating<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":158,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[465],"class_list":["post-188307","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Is Stealing Your International Search Traffic With Automated Translations<\/title>\n<meta name=\"description\" content=\"Google auto-translates your pages on translate.google.com, ranks them in AI Overviews, and siphons global traffic. Learn what\u2019s happening and how to fix it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/google-is-stealing-your-international-search-traffic-with-automated-translations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Is Stealing Your International Search Traffic With Automated Translations\" \/>\n<meta property=\"og:description\" content=\"Google auto-translates your pages on translate.google.com, ranks them in AI Overviews, and siphons global traffic. Learn what\u2019s happening and how to fix it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/google-is-stealing-your-international-search-traffic-with-automated-translations\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T14:51:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T10:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erik Sarissky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/erik_sarissky\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/\"},\"author\":{\"name\":\"Erik Sarissky\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/bd3ab3662c8272b39b40332f6d1d908e\"},\"headline\":\"Google Is Stealing Your International Search Traffic With Automated Translations\",\"datePublished\":\"2025-06-02T14:51:10+00:00\",\"dateModified\":\"2025-06-10T10:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/\"},\"wordCount\":861,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/google-is-stealing-your-international-search-by-erik-sarissky-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/\",\"name\":\"Google Is Stealing Your International Search Traffic With Automated Translations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-is-stealing-your-international-search-traffic-with-automated-translations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Screenshot-2025-06-02-at-14.39.53.png\",\"datePublished\":\"2025-06-02T14:51:10+00:00\",\"dateModified\":\"2025-06-10T10:10:45+00:00\",\"description\":\"Google auto-translates your pages on translate.google.com, ranks them in AI Overviews, and siphons global traffic. 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