{"id":188140,"date":"2025-05-26T08:35:16","date_gmt":"2025-05-26T13:35:16","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=188140"},"modified":"2025-08-26T09:53:44","modified_gmt":"2025-08-26T14:53:44","slug":"ai-content-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-content-marketing\/","title":{"rendered":"AI Content Marketing 101: Strategies from Someone Who Lives&nbsp;It"},"content":{"rendered":"<div class=\"intro-txt\">\n\n\n\n<p>According to our upcoming study, 87% of marketers use AI for content. I\u2019m one of&nbsp;them.<\/p>\n\n\n\n<p>AI helped me build a career around writing. It\u2019s part of nearly everything I do. Honestly, I can\u2019t even remember how I worked without it\u2014and I don\u2019t want&nbsp;to.<\/p>\n\n\n\n<\/div>\n\n\n\n<p>It gives me a \u201csecond brain\u201d and superhuman speed, and takes care of all the tedious tasks I dislike about my&nbsp;job.<\/p>\n\n\n\n<p>Sure, maybe one day AI will replace my job. But right now? The real risk is not using it and falling behind everyone who&nbsp;is.<\/p>\n\n\n\n<p>This guide shares everything I\u2019ve learned from about two years of using AI in content marketing, often before my managers believed in it. I\u2019ll show you when to lean into your human strengths and when to let AI take&nbsp;over.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What AI is actually good for in content marketing, and how I personally use it\" data-section=\"what-ai-is-actually-good-for\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_dgzw18afymrc\"><\/a>What AI is actually good for in content marketing, and how I personally use&nbsp;it<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>AI is cheaper. About 4.7x cheaper than human-made content.<\/p>\n\n\n\n<p>If you look at the distribution of content cost, you\u2019ll see more AI users towards the left with the lower cost. Marketers who don\u2019t use AI always pay&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1291\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-much-do-you-pay-for-the-average-blog-p.jpg\" alt=\"Chart - how much do you pay for the average blog post.\" class=\"wp-image-188141\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-much-do-you-pay-for-the-average-blog-p.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-much-do-you-pay-for-the-average-blog-p-674x425.jpg 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-much-do-you-pay-for-the-average-blog-p-768x484.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-much-do-you-pay-for-the-average-blog-p-1536x968.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And AI makes everything cheaper, from blog posts to videos and whitepapers.<\/p>\n\n\n\n<p>But is it actually any good, or are people just trying to cut down&nbsp;costs?<\/p>\n\n\n\n<p>I\u2019m going to give you first-hand examples of where AI is absolutely phenomenal, almost necessary. No theory, just tried and tested stuff I can\u2019t imagine working without.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_o7659v2niy1k\"><\/a>Come up with content ideas faster<\/h3>\n\n\n\n<p>AI can help you get past the blank page by suggesting topics, story angles, keywords for SEO, and headline variations. It\u2019s a quick way to explore options and keep your content calendar full without scrambling for inspiration.<\/p>\n\n\n\n<p>For example, in my guides, I always suggest starting keyword research by letting AI come up with the first ideas (aka<a href=\"https:\/\/ahrefs.com\/seo\/glossary\/seed-keywords\"> seed keywords<\/a>). Don\u2019t worry if you\u2019re not sure what those are\u2014AI knows, and it\u2019s surprisingly good at finding them. You can ask any large language model (LLM) to help, or just use the AI inside <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a> to instantly generate thousands of keyword ideas from those starting points.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"1330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-in-ahrefss-keywords-explorer.png\" alt=\"AI in Ahrefs's Keywords Explorer \" class=\"wp-image-188142\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-in-ahrefss-keywords-explorer.png 1584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-in-ahrefss-keywords-explorer-506x425.png 506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-in-ahrefss-keywords-explorer-768x645.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-in-ahrefss-keywords-explorer-1536x1290.png 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2016\" height=\"1284\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/matching-terms-in-ahrefs-keywords-explorer-.jpg\" alt=\"Matching terms in Ahrefs' Keywords Explorer. \" class=\"wp-image-188143\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/matching-terms-in-ahrefs-keywords-explorer-.jpg 2016w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/matching-terms-in-ahrefs-keywords-explorer--667x425.jpg 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/matching-terms-in-ahrefs-keywords-explorer--260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/matching-terms-in-ahrefs-keywords-explorer--768x489.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/matching-terms-in-ahrefs-keywords-explorer--1536x978.jpg 1536w\" sizes=\"auto, (max-width: 2016px) 100vw, 2016px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_quigpixto5s3\"><\/a>Pressure-test your ideas before you build&nbsp;them<\/h3>\n\n\n\n<p>Got a topic in mind? AI can help you see how strong it really is. Whether it\u2019s overused, has untapped angles, or is missing something important.<\/p>\n\n\n\n<p>The goal isn\u2019t just to have AI come up with something better but to help you see angles you might not have thought of. In the end, you\u2019ll end up with a more refined idea and save time for both you and your editors by cutting down on all the back-and-forth.<\/p>\n\n\n\n<p>Gael Breton of Authority Hackers recently demonstrated his version of that on the Ahrefs Podcast.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-blg6gss-muy\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-blg6gss-muy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/blG6gss-mUY?start=1199&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/blG6gss-mUY?start=1199&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>Try it yourself. Past this prompt in ChatGPT (works in the free version) or better yet, a ChatGPT bot creator, and share some content ideas with&nbsp;it.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>You are my brutally honest content-strategy partner.\nYour mission: tear apart my content idea so I can rebuild it stronger.\nHow to respond\u2014use this exact structure:\n\nSavage Snapshot (\u2264 50 words): Your blunt first impression. No sugar-coating; if it sounds boring, derivative, or unclear, say so.\n\nWhat Works (3 bullets max): The strongest elements worth keeping.\n\nCritical Weak Spots:\n\nPoint-by-point flaws (logic gaps, weak angles, lack of differentiation, poor audience-fit, SEO\/issues, data gaps, etc.).\n\nFor each flaw, suggest one specific fix or stronger alternative.\n\nImpact Scorecard (1\u201310 each, with a one-line justification):\n\nOriginality\nAudience Resonance\nSearch\/Distribution Potential\nRevenue\/Conversion Potential\n\nKill-or-Keep Verdict: Choose KILL, REWORK, or GREENLIGHT and explain why.\n\nOne-Sentence Rewrite: If you marked REWORK or GREENLIGHT, rewrite the core idea\/title in a punchier way.\n\nRules:\n\u2022 Be ruthless but never vague\u2014every critique needs a concrete fix.\n\u2022 Assume my audience is {describe your audience briefly}.\n\u2022 If you quote clich\u00e9s (\u201cultimate guide,\u201d etc.), propose fresher phrasing.\n\u2022 Prefer brevity over fluff; no paragraphs longer than 4 lines.\n\u2022 Do not recap my idea\u2014just critique it.<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_282zezfh029g\"><\/a>Cut research time way&nbsp;down<\/h3>\n\n\n\n<p>Instead of digging through dozens of tabs, AI can summarize articles, pull key points, and spot patterns. That means less time gathering info and more time actually using&nbsp;it.<\/p>\n\n\n\n<p>I regularly crowdsource input for my articles. Sometimes, I use <a href=\"https:\/\/helpab2bwriter.com\/\">Help a B2B Reporter Out<\/a>, and other times, I just post a request on LinkedIn. Within a few days, I usually get dozens of quotes from real people. And when it\u2019s too much to sort through on my own\u2026 yep, I turn to AI. But not just any LLM. Most have context windows that are too small for this kind of&nbsp;task.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>I use Apple Mail to save all HARO email notifications as&nbsp;PDFs.<\/li>\n\n\n\n<li>Then I upload those PDFs to <a href=\"https:\/\/notebooklm.google\/\">Google\u2019s NotebookLM<\/a> and give it a minute to process everything.<\/li>\n\n\n\n<li>Once that\u2019s done, I can ask ANY question about the content or filter for specific types of responses. For example, I might ask, \u201cShow me the most unconventional tips from business owners, and note which file they came&nbsp;from.\u201d<\/li>\n\n\n\n<li>Once I\u2019ve got the quotes and their sources, I switch to a different AI tool to help me incorporate the material into the article; NotebookLM is great for organizing and searching content, but it\u2019s not the best for writing.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1101\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/notebooklm.jpg\" alt=\"NotebookLM\" class=\"wp-image-188144\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/notebooklm.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/notebooklm-680x366.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/notebooklm-768x413.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/notebooklm-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And I couldn\u2019t recommend deep research features enough. You can find them in ChatGPT, Gemini, Claude, Perplexity, and probably a few others.<\/p>\n\n\n\n<p>Deep research in LLMs means improving AI tools\u2019 ability to find accurate, trustworthy, and detailed information. Instead of guessing based on what it learned during training, an LLM can now look up real-time facts from articles, websites, or documents. It can break down complex questions, search in steps, and use tools to double-check its answers.<\/p>\n\n\n\n<p>For example, I used deep research on the <a href=\"https:\/\/ahrefs.com\/blog\/seo-stock-market-correlation-study\/\">data study<\/a> that examined the correlation between the organic traffic of publicly traded companies on Nasdaq and their stock&nbsp;value.<\/p>\n\n\n\n<p>I needed to check whether someone else had done similar research before me and what they had found. Gemini did that for me while I was having lunch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/deep-research-by-gemini-.png\" alt=\"Deep Research by Gemini. \" class=\"wp-image-188145\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/deep-research-by-gemini-.png 804w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/deep-research-by-gemini--466x425.png 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/deep-research-by-gemini--768x701.png 768w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\"><\/figure>\n\n\n\n<p>And by the way, pretty much all of the number crunching in that article and a bunch of other data studies I did was all AI. I&nbsp;mean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Writing the code to get data from Ahrefs and Polygon via&nbsp;API.<\/li>\n\n\n\n<li>Merging two completely different databases (two files merged by a key that was in the third&nbsp;file).<\/li>\n\n\n\n<li>Calculating Spearman and Pearson correlations.<\/li>\n\n\n\n<li>Visualizing data.<\/li>\n\n\n\n<li>Creating a bot with all of my research data to make a database I could ask anything, anytime.<\/li>\n<\/ul>\n\n\n\n<p>That said, the data study part of the article became much deeper and more interesting when I invited an actual data scientist to do their magic. AI doesn\u2019t win every race yet, but more on that in a&nbsp;bit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_6mii5allfrhh\"><\/a>Get (optimized) outlines and first drafts out of the&nbsp;way<\/h3>\n\n\n\n<p>If you write with <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a> in mind, like I do, using AI to outline or even draft your articles just makes sense. Google looks for consensus, and LLMs mirror it. Since they\u2019re trained on the collective content of the web, they \u201cnaturally\u201d pick up on the patterns and structures that tend to rank&nbsp;well.<\/p>\n\n\n\n<p>Let\u2019s take <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> for example. I remember when I had to find it manually to make sure my articles would match what the searchers expect. I\u2019d open each of the top-ranking pages to see what it\u2019s about and what subtopics I\u2019d need to include in my article. Now <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">Ahrefs\u2019 AI Content Helper<\/a> does that for me. And if the intent is mixed, it lets me choose what I want to tackle.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1394\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-content-helper-.jpg\" alt=\"Ahrefs' AI Content Helper.\" class=\"wp-image-188146\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-content-helper-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-content-helper--624x425.jpg 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-content-helper--768x523.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-content-helper--1536x1046.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Then, the tool maps out exactly which topics and subtopics I need to cover in any new article\u2014or shows what\u2019s missing in an existing article\u2014by analyzing what\u2019s actually ranking in the top&nbsp;10.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1085\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/topical-scoring-in-ahrefs-ai-content-helper-.png\" alt=\"Topical scoring in Ahrefs' AI Content Helper.\" class=\"wp-image-188147\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/topical-scoring-in-ahrefs-ai-content-helper-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/topical-scoring-in-ahrefs-ai-content-helper--680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/topical-scoring-in-ahrefs-ai-content-helper--768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/topical-scoring-in-ahrefs-ai-content-helper--1536x814.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Use projects in ChatGPT and Claude for each topic you\u2019re making content about.<\/p>\n\n\n\n<p>Projects are like dedicated workspaces for each topic you\u2019re working on. Instead of starting from scratch every time, the AI remembers everything you\u2019ve done\u2014your ideas, drafts, tone, and goals. Plus, you can store reference files.<\/p>\n\n\n\n<p>Working in projects allows me to simply say something like&nbsp;this:<\/p>\n\n\n\n<p>\u201cRead the files I just added and let me know if there\u2019s anything interesting I could add to the article.\u201d Or, \u201cI\u2019m stuck on the first example in the&nbsp;draft.\u201d<\/p>\n\n\n\n<p>That\u2019s it, I don\u2019t need to upload files each time and explain what I mean by \u201cexample\u201d or \u201cdraft\u201d.<\/p>\n\n\n\n<\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-seo\/\">14 Ways to Use AI for Better, Faster SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-content-creation\/\">AI Content Creation: My Process for High-Quality, SEO-Friendly Articles<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_8bjpb1d0qydw\"><\/a>Automate parts of technical SEO<\/h3>\n\n\n\n<p>If you\u2019re on a small content team, my guess is someone on that team handles <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>. And my other guess is that they don\u2019t like it. Who would enjoy fixing dozens of meta descriptions and title issues, or asking their busy dev team to fix&nbsp;these?<\/p>\n\n\n\n<p>SEO tools were quick to adopt AI to solve problems like this. So now, when Ahrefs flags a bunch of my articles for having too-long titles, I can fix them in no time. I just use AI to rewrite them all in one go and push the updates straight to the site, right from within <a href=\"https:\/\/ahrefs.com\/site-audit\">Side Audit<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"937\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-assisted-technical-seo-with-ahrefs-.png\" alt=\"AI assisted technical SEO with Ahrefs. \" class=\"wp-image-188148\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-assisted-technical-seo-with-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-assisted-technical-seo-with-ahrefs--680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-assisted-technical-seo-with-ahrefs--768x351.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-assisted-technical-seo-with-ahrefs--1536x703.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_3w88qlnw3vei\"><\/a>Make your content easier to read and brand guide compliant<\/h3>\n\n\n\n<p>AI tools can flag things like clunky sentences, broken grammar, awkward phrasing, and off-brand tone. It\u2019s a useful way to clean things up and help your content perform better without rewriting everything.<\/p>\n\n\n\n<p>For example, I made a bot for myself that\u2019s trained on my past content to make everything sound like the publish-ready me.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-i-created-for-myself-.png\" alt=\"A bot I created for myself.\" class=\"wp-image-188149\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-i-created-for-myself-.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-i-created-for-myself--680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-i-created-for-myself--768x393.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/figure>\n\n\n\n<p>I have another bot that generates WordPress shortcodes and meta descriptions so I don\u2019t have to. All I need to do is upload the article.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/my-ai-bot-helping-me-with-wordpress-shortcodes-.png\" alt=\"My AI bot helping me with WordPress shortcodes. \" class=\"wp-image-188150\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/my-ai-bot-helping-me-with-wordpress-shortcodes-.png 2036w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/my-ai-bot-helping-me-with-wordpress-shortcodes--673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/my-ai-bot-helping-me-with-wordpress-shortcodes--768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/my-ai-bot-helping-me-with-wordpress-shortcodes--1536x970.png 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\"><\/figure>\n\n\n\n<p>What\u2019s cool about it is that AI creates a nice, SEO-friendly URL slug for each subsection of the article.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1364\" height=\"174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-output-by-my-shortcodes-bot-.png\" alt=\"Sample output by my shortcodes bot. \" class=\"wp-image-188151\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-output-by-my-shortcodes-bot-.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-output-by-my-shortcodes-bot--680x87.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-output-by-my-shortcodes-bot--768x98.png 768w\" sizes=\"auto, (max-width: 1364px) 100vw, 1364px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_hkkrrgtp07qt\"><\/a>Creating content reports<\/h3>\n\n\n\n<p>AI can help you make sense of performance data, like which posts are getting read, shared, or ignored. Instead of staring at dashboards, you get clear takeaways to shape your next&nbsp;steps.<\/p>\n\n\n\n<p>These days, whenever I write about analyzing data, it always boils down to the same advice: export your data, take screenshots if needed, and hand everything over to the smartest AI tool you can&nbsp;find.<\/p>\n\n\n\n<p>For example, you can use a bot like the one I built for the <a href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-analytics\/\">marketing analytics guide<\/a> to run the numbers on your content marketing data. It\u2019ll give you a full analysis and even some solid recommendations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"1368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-helping-with-content-analysis-.png\" alt=\"A bot helping with content analysis. \" class=\"wp-image-188152\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-helping-with-content-analysis-.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-helping-with-content-analysis--413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-bot-helping-with-content-analysis--768x791.png 768w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\"><\/figure>\n\n\n\n<p>Another example. My editor, Ryan Law, used AI to write code from a description in natural language (aka vibe coding) for a <a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">Google Search Console<\/a> reporting tool. He just describes what he wants, and the AI codes&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"1728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-.jpg\" alt=\"AI helping with coding a tool for reporting. \" class=\"wp-image-188153\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-.jpg 1494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting--367x425.jpg 367w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting--768x888.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting--1328x1536.jpg 1328w\" sizes=\"auto, (max-width: 1494px) 100vw, 1494px\"><\/figure>\n\n\n\n<p>And here\u2019s the tool running, ready to create the report he&nbsp;needs:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1745\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-1-1.jpg\" alt=\"AI helping with coding a tool for reporting. \" class=\"wp-image-188154\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-1-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-1-1-499x425.jpg 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-1-1-768x654.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-helping-with-coding-a-tool-for-reporting-1-1-1536x1309.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_cr1hr6z1jhwq\"><\/a>Content repurposing; turning one piece of content into&nbsp;many<\/h3>\n\n\n\n<p>AI makes it easier to repurpose a blog post into an X thread, LinkedIn post, newsletter blurb, or video script. It can also help with scheduling and finding the best times to publish across platforms.<\/p>\n\n\n\n<p>Notice I said, \u201cIt makes it easier,\u201d but not that it does everything for you. I\u2019m bullish on this tech, but I still wouldn\u2019t trust it to post directly to my social channels on its own. That said, as a social media sidekick that never runs out of ideas or energy, it\u2019s incredibly helpful.<\/p>\n\n\n\n<p>Here\u2019s an example of this: a content repurposing workflow designed in Zapier by Ryan. It waits for a new article on our blog, creates three types of LinkedIn posts and uploads them to Buffer for review.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"1614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-content-automation-workflow-using-zapier-.jpg\" alt=\"AI content automation workflow using Zapier. \" class=\"wp-image-188155\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-content-automation-workflow-using-zapier-.jpg 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-content-automation-workflow-using-zapier--350x425.jpg 350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-content-automation-workflow-using-zapier--768x933.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-content-automation-workflow-using-zapier--1264x1536.jpg 1264w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\"><\/figure>\n\n\n\n<p>And here\u2019s a sample outcome.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-sample-output-by-the-social-media-automation-.png\" alt=\"A sample output by the social media automation. \" class=\"wp-image-188156\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-sample-output-by-the-social-media-automation-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-sample-output-by-the-social-media-automation--586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-sample-output-by-the-social-media-automation--768x557.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/a-sample-output-by-the-social-media-automation--1536x1115.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_dh7xpn9utvry\"><\/a>Content marketing automation<\/h3>\n\n\n\n<p>Even before AI became a buzzword, <a href=\"https:\/\/ahrefs.com\/blog\/content-automation\/\">content automation<\/a> was already helping us escape the dull, repetitive parts of content management. But now, with AI agents, we\u2019re moving far beyond just automating simple tasks. These tools are capable of handling even complex, creative work.<\/p>\n\n\n\n<p>Imagine this: an AI agent notices when a new blog post goes live in your CMS. It then takes care of everything that follows: compressing images, generating metadata, scheduling social media teasers, updating your content calendar, and even logging each action for transparency. All of this happens automatically.<\/p>\n\n\n\n<p>I was recently trying AirOps with some surprisingly good outcomes. The secret is that under the hood, it handles everything from topic research and search intent analysis to content creation, originality checks, and more through an AI automation workflow. Every part of it is customizable.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1565\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/another-ai-automation-workflow-from-airop-s.png\" alt=\"Another AI automation workflow from AirOp.s \" class=\"wp-image-188157\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/another-ai-automation-workflow-from-airop-s.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/another-ai-automation-workflow-from-airop-s-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/another-ai-automation-workflow-from-airop-s-768x587.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/another-ai-automation-workflow-from-airop-s-1536x1174.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Now, AI agents are getting even smarter thanks to something called MCPs, short for Model Context Protocols. Think of MCPs as bridges that let AI talk to other apps more easily, without the need to write custom API code every time. They even allow one AI to communicate with another.<\/p>\n\n\n\n<p>Here\u2019s a quick example: I recently used Claude together with our new Ahrefs MCP. With just a prompt, it helped me discover fresh keyword opportunities for our blog and even brainstormed a few title ideas for each&nbsp;one.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-18.jpg\" alt class=\"wp-image-188158\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-18.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-18-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-18-768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-18-1536x853.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>It\u2019s a fairly simple MCP AI agent, but I bet listing what it did there already makes you want to automate that stuff. It had&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See what the blog is&nbsp;about.<\/li>\n\n\n\n<li>Find the keywords that blog ranks&nbsp;for.<\/li>\n\n\n\n<li>Find new keywords excluding the ones it already ranks&nbsp;for.<\/li>\n\n\n\n<li>Brainstorm 5 titles for each keyword.<\/li>\n\n\n\n<li>Combine all findings and prepare a report.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_gnt7zuwrqetj\"><\/a>Help with localizing your content<\/h3>\n\n\n\n<p>And I don\u2019t just mean \u201ctranslate\u201d in a way that it\u2019s comprehensible to someone who speaks another language, I mean make it culturally appropriate and well-received, including social and linguistic nuances.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/www.linkedin.com\/in\/erik-sarissky\/\">Head of International Marketing, Erik Sarissky<\/a>, says the tech is not perfect yet, but it gets you at least half of the way in no time and makes human proofreading so much easier.<\/p>\n\n\n\n<p>Now that ChatGPT can remember good responses, it can reuse accurate translations the next time it handles a similar localization task. Erik\u2019s team uses that to build their own custom dictionary as they&nbsp;go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_99pkfa33qokx\"><\/a>Finish your thoughts<\/h3>\n\n\n\n<p>This is one of my favorite use cases and an example of how AI enhances your intelligence. OR, more accurately, brings you to results you would probably get anyway, but you\u2019re there way quicker.<\/p>\n\n\n\n<p>For example, a few moments ago, I got stuck trying to make my point sound&nbsp;good.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-19.png\" alt class=\"wp-image-188159\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-19.png 1590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-19-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-19-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-188140-19-1536x732.png 1536w\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\"><\/figure>\n\n\n\n<p>See what I&nbsp;mean?<\/p>\n\n\n\n<p>You could write an entire opinion piece this way. You give AI the arc of the story or just a braindump of what you know or would like to say about the topic(the fun part), and it makes up the words in between (the boring part).<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"21 AI tools for content marketers\" data-section=\"21-ai-tools-for-content-marketers\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_w0e7a6z8onju\"><\/a>21 AI tools for content marketers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Below is a quick snapshot of today\u2019s AI toolkit for content teams. I\u2019ve grouped the most useful apps into seven practical buckets, from writing assistants and SEO boosters to a new wave of \u201cAI chat aggregators\u201d like TypingMind and Poe that put multiple large-language models under one&nbsp;roof.<\/p>\n\n\n\n<p>Scan the table to see what each category does and which tools are leading the charge; use it as a reference when deciding where to invest your time, budget, or next experiment.<\/p>\n\n\n\n<table id=\"tablepress-420\" class=\"tablepress tablepress-id-420 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Category<\/th><th class=\"column-2\">What they do<\/th><th class=\"column-3\">Popular tools<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Writing<\/td><td class=\"column-2\">Generate and improve blog posts, social captions, emails, and more; polish grammar, clarity, and&nbsp;tone.<\/td><td class=\"column-3\">ChatGPT; Jasper; Writesonic; Grammarly<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">SEO and competitive analysis<\/td><td class=\"column-2\">Suggest keywords, analyze competitors, and suggest on-page SEO optimizations to help content rank higher.<\/td><td class=\"column-3\">Ahrefs; Surfer SEO; Clearscope<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Image and&nbsp;video<\/td><td class=\"column-2\">Create AI-powered images, videos, and social graphics\u2014handy for polished, engaging visuals without a designer.<\/td><td class=\"column-3\">Canva AI; Firefly; Synthesia; OpusClip<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Podcasts<\/td><td class=\"column-2\">Generate or edit voice-overs, podcasts, and narration; can clone voices and clean recordings automatically.<\/td><td class=\"column-3\">ElevenLabs; Riverside; Descript<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Email marketing<\/td><td class=\"column-2\">Automate campaigns, personalise content, and optimise subject lines, send times, and messaging.<\/td><td class=\"column-3\">Brevo; HubSpot; GetResponse<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">AI automation frameworks<\/td><td class=\"column-2\">Connect tools and automate repetitive tasks (e.g., moving leads to a CRM or generating reports).<\/td><td class=\"column-3\">Gumloop; n8n; AirOps; Zapier<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Using multiple models in one&nbsp;app<\/td><td class=\"column-2\">Offer a single interface to many LLMs, compare responses side-by-side, build custom bots, and centralise billing.<\/td><td class=\"column-3\">TypingMind; Poe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-420 from cache -->\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Where humans outperform AI\" data-section=\"where-humans-outperform-ai\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_iwg0uf6otwge\"><\/a>Where humans outperform AI<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Only about 14% of the people we polled said that AI-only content was better.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1627\" height=\"1592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-dies-the-quality-if-your-ai-content-co.png\" alt=\"Chart - how dies the quality if your AI content compare to human-written content? \" class=\"wp-image-188160\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-dies-the-quality-if-your-ai-content-co.png 1627w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-dies-the-quality-if-your-ai-content-co-434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-dies-the-quality-if-your-ai-content-co-768x751.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-dies-the-quality-if-your-ai-content-co-1536x1503.png 1536w\" sizes=\"auto, (max-width: 1627px) 100vw, 1627px\"><\/figure>\n\n\n\n<p>I agree with the majority. Because there\u2019s the deal: AI is great at making good enough content, but only humans can create great content.<\/p>\n\n\n\n<p>That\u2019s not all\u2014we\u2019re better at strategic thinking, too.<\/p>\n\n\n\n<p>We humans have something AI doesn\u2019t\u2014imagination, intuition, foresight, empathy. We don\u2019t just analyze things, we actually experience them. That gives us a deeper understanding of what really matters and makes us better judges of what\u2019s publish-ready.<\/p>\n\n\n\n<p>Here\u2019s my take on why a superhuman intelligence always requires human oversight. Or, why going 100% AI is always a bad&nbsp;idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_xu9l4i1v7djq\"><\/a>Humans grasp subtext, AI sticks to&nbsp;words<\/h3>\n\n\n\n<p>We pick up on sarcasm, cultural cues, and tone in ways AI often misses. AI-generated content can feel weird, even if it\u2019s technically correct. We read it and think, \u201cWho talks like&nbsp;that?<\/p>\n\n\n\n<p>We\u2019re much better at judging what actually matters, and that changes depending on the person, context, or moment. We don\u2019t just understand meaning; we \u201cfeel\u201d it through life experiences. That\u2019s why humans usually write better summaries.<\/p>\n\n\n\n<p>Experience gives weight to words, helping us decide what\u2019s worth saying. AI, on the other hand, strings together what\u2019s statistically likely. But we\u2019re not looking for likely, we\u2019re looking for <em>right<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_nce7wrqec8o8\"><\/a>Humans see around corners, AI sees the curve-fit<\/h3>\n\n\n\n<p>ChatGPT excels at crunching numbers but often fails to turn insights into strategy. I found two studies that explain why.<\/p>\n\n\n\n<p><a href=\"https:\/\/goodjudgment.com\/resources\/the-superforecasters-track-record\/supers-vs-hybrid-systems\/\">One<\/a> showed that expert human \u201csuperforecasters\u201d outperformed AI-human hybrid systems by 20%; they were simply better at spotting what really matters. <a href=\"https:\/\/ar5iv.labs.arxiv.org\/html\/2402.07862?utm_source=chatgpt.com\">The other<\/a> found that people paired with AI assistants (even biased ones) forecasted more accurately than those working alone.<\/p>\n\n\n\n<p>The takeaway? AI can sharpen our thinking, but it\u2019s still the human brain that sees what\u2019s coming around the&nbsp;bend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_qm1fd1fm963k\"><\/a>Humans feel real empathy, AI only imitates it<\/h3>\n\n\n\n<p>Real emotion comes from lived experience; we sense what an audience feels and respond with genuine warmth, something even the best \u201csentiment model\u201d can only mimic superficially.<\/p>\n\n\n\n<p>The crazy thing? AI is fully aware of&nbsp;that.<\/p>\n\n\n\n<p>When you ask what it\u2019s like to be AI, the answer is surprisingly accurate and brutally honest\u2014it\u2019s all a simulation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1598\" height=\"338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-explaining-how-everything-it-does-is-a-simulati.png\" alt=\"AI explaining how everything it does is a simulation. \" class=\"wp-image-188161\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-explaining-how-everything-it-does-is-a-simulati.png 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-explaining-how-everything-it-does-is-a-simulati-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-explaining-how-everything-it-does-is-a-simulati-768x162.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-explaining-how-everything-it-does-is-a-simulati-1536x325.png 1536w\" sizes=\"auto, (max-width: 1598px) 100vw, 1598px\"><\/figure>\n\n\n\n<p>Great content doesn\u2019t just make people think. It makes them feel. We\u2019re far better at this than any machine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_av5pomk6s478\"><\/a>We\u2019re more accurate<\/h3>\n\n\n\n<p>Based on our data, the top reason people gave for not using AI was that they don\u2019t trust its accuracy\u201460% said that was their main concern. That lines up with pretty much every other study on AI I\u2019ve&nbsp;seen.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1875\" height=\"1897\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chartlack-of-accuracy-is-the-biggest-carrier-to-a.png\" alt=\"Chart\u2014lack of accuracy is the biggest carrier to AI use. \" class=\"wp-image-188162\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chartlack-of-accuracy-is-the-biggest-carrier-to-a.png 1875w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chartlack-of-accuracy-is-the-biggest-carrier-to-a-420x425.png 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chartlack-of-accuracy-is-the-biggest-carrier-to-a-768x777.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chartlack-of-accuracy-is-the-biggest-carrier-to-a-1518x1536.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chartlack-of-accuracy-is-the-biggest-carrier-to-a-120x120.png 120w\" sizes=\"auto, (max-width: 1875px) 100vw, 1875px\"><\/figure>\n\n\n\n<p>Even though AI tools are fast and helpful, many people worry they might get things wrong, like making up facts or misreading data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1552\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/from-xthe-chicago-times-printed-a-list-of-books-w.jpg\" alt=\"From X\u2014the Chicago times printed a list of books with AI hallucinated titles. \" class=\"wp-image-188163\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/from-xthe-chicago-times-printed-a-list-of-books-w.jpg 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/from-xthe-chicago-times-printed-a-list-of-books-w-296x425.jpg 296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/from-xthe-chicago-times-printed-a-list-of-books-w-768x1104.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/from-xthe-chicago-times-printed-a-list-of-books-w-1069x1536.jpg 1069w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>This is a big deal in areas like finance or health, where one small mistake can hurt your reputation or get you in legal trouble.<\/p>\n\n\n\n<p>AI doesn\u2019t really understand what it\u2019s writing; it just pulls patterns from what it\u2019s seen before. So it might sound smart, but still be wrong. That\u2019s why most people feel it\u2019s important to double-check anything AI creates, especially if it\u2019s going to be published or shared.<\/p>\n\n\n\n<p>The key difference is that we humans usually know when we\u2019re making something up or stretching the truth. We know what we don\u2019t know and as weird as this may sound, this inconspicuous trait gives us edge over&nbsp;AI.<\/p>\n\n\n\n<p>For instance, here\u2019s what ChatGPT told me when I asked for the definition of vibe marketing. That term hasn\u2019t been included in the AI\u2019s training data yet. Of course, it\u2019s wrong, but look how there\u2019s not a tiny bit of doubt or some kind of system flag.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-doesnt-know-what-vibe-marketing-is-.png\" alt=\"AI doesn't know what vibe marketing is. \" class=\"wp-image-188164\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-doesnt-know-what-vibe-marketing-is-.png 1300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-doesnt-know-what-vibe-marketing-is--680x179.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ai-doesnt-know-what-vibe-marketing-is--768x202.png 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Ethical considerations of using AI in content marketing\" data-section=\"ethical-considerations-of-using-ai-in-content-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_35fba22fevbd\"><\/a>Ethical considerations of using AI in content marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ethics is your insurance policy against lawsuits, takedowns, and brand-trust erosion. Here are the three ethical hotspots for us content marketers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_j3kh0q4qnsm\"><\/a>Transparency<\/h4>\n\n\n\n<p>Tech site <a href=\"https:\/\/www.wired.com\/story\/cnet-published-ai-generated-stories-then-its-staff-pushed-back\/\">CNET quietly rolled<\/a> out 77 AI-written finance articles; over half needed factual corrections and some copied competitors\u2019 text. When readers discovered that the byline \u201cCNET Money Staff\u201d masked a bot, trust cratered and the publisher hit the brakes on AI content publishing this statement:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/cnet-published-a-statement-after-a-failed-ai-conte.png\" alt=\"CNET published a statement after a failed AI content generation experiment. \" class=\"wp-image-188165\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/cnet-published-a-statement-after-a-failed-ai-conte.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/cnet-published-a-statement-after-a-failed-ai-conte-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/cnet-published-a-statement-after-a-failed-ai-conte-768x332.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/figure>\n\n\n\n<p><strong>Safeguard: <\/strong>consider adding a short \u201cAI-assisted\u201d note to every piece. For visuals, you can watermark synthetic images so you\u2019re ready for regulations like the <a href=\"https:\/\/www.europarl.europa.eu\/topics\/en\/article\/20230601STO93804\/eu-ai-act-first-regulation-on-artificial-intelligence\">EU AI Act<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_j51yy57nkjol\"><\/a>Copyrights<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.herbertsmithfreehills.com\/notes\/ip\/2025-01\/navigating-representative-actions-takeaways-from-getty-images-v-stability-ai\">Getty Images v. Stability AI<\/a> shows the risk of training on material you don\u2019t own. Getty claims Stable Diffusion scraped 12 million watermarked photos without a license, and UK judges are letting the core infringement claims proceed.<\/p>\n\n\n\n<p>AI may remix at warp speed, but if the training data or output lifts protected words or images, takedowns and lawsuits land on you, not the&nbsp;bot.<\/p>\n\n\n\n<p><strong>Safeguard:<\/strong> run a plagiarism scan before you hit publish. Try out our <a href=\"https:\/\/ahrefs.com\/writing-tools\/plagiarism-checker\">free tool here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"1456\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-plagiarism-checker-.png\" alt=\"Ahrefs' AI Plagiarism Checker. \" class=\"wp-image-188166\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-plagiarism-checker-.png 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-plagiarism-checker--434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-ai-plagiarism-checker--768x751.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n\n\n\n<p>And never ever feed personal or sensitive data into large language models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_se0y95gphwyu\"><\/a>Bias<\/h4>\n\n\n\n<p>AI learns from the internet, and the internet isn\u2019t neutral.<\/p>\n\n\n\n<p><strong>Safeguard<\/strong>: If you operate in very sensitive topics, you can check your prompts with tools like <a href=\"https:\/\/aiworkforcedevelopment.org\/bias-free-ai-prompt-checker\">Bias-Free AI Prompt Checker<\/a>. You can develop your own bot that checks answers for any bias and improve it as you go. You can start with something like:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>### SYSTEM\nYou are an **impartial bias-auditor**. Follow the six steps below **in order** and respond ONLY with the JSON object described.\nDo **not reveal your chain-of-thought**.\n**Steps**\n1. Read the user\u2019s content twice.\n2. For each bias dimension below, list every problematic phrase or framing (if none, leave `\"issues\":[]`).\n3. Rate the overall tone.\n4. Set `\"flagged\": true` if any issue\u2019s severity is **medium** or **high**.\n5. Suggest rewrites that keep the meaning but remove bias.\n6. **Self-check**: re-run steps 2-4 on your own rewrites; if problems remain, iterate once more before returning the final JSON.\n**Bias dimensions to check**\n- gender\n- race \/ ethnicity\n- age\n- ability \/ disability\n- body_size \/ appearance\n- religion\n- nationality \/ culture\n- sexual_orientation\n- political_orientation\n- socioeconomic class\n- other (catch-all)\n**Return exactly this JSON schema**\n```json\n{\n\"flagged\": true | false,\n\"biasSummary\": \"&lt;50-word overview&gt;\",\n\"issues\": [\n{\n\"type\": \"gender | race\/ethnicity | age | ability | body_size | religion | nationality | sexual_orientation | political_orientation | socioeconomic | other\",\n\"snippet\": \"...exact words from the content...\",\n\"why_problematic\": \"short explanation citing stereotype, slur or unfair framing\",\n\"severity\": \"low | medium | high\",\n\"suggested_fix\": \"rewrite this part as \u2026\"\n}\n],\n\"overall_tone\": \"neutral | promotional | sensational | divisive | other\",\n\"model_confidence\": \"0-100%\"\n}<\/code><\/pre>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to integrate AI into content marketing workflows\" data-section=\"how-to-integrate-ai-into-content-marketing-workflows\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-188140-_8vpml2snobyd\"><\/a>How to integrate AI into content marketing workflows<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>AI is only as useful as how you use it. To really make it work in your content workflow, you need a clear approach. Here\u2019s how to integrate AI without adding noise, sacrificing quality, or losing control.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_39avpz7w4g33\"><\/a>Use tools with purpose, not just popularity<\/h4>\n\n\n\n<p>Not all AI tools are the same or even made with your goals in mind. So don\u2019t get swept up in the hype. Take the time to do your homework and focus on tools that actually help you get work&nbsp;done.<\/p>\n\n\n\n<p>While researching <a href=\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\">AI tools for SEO<\/a> recently, I was shocked by how many of them overpromise. Some even claim they can run your entire SEO strategy on autopilot. Really? Ask any seasoned SEO professional if they\u2019d hand over their whole strategy to a tool like that. Spoiler: they won\u2019t.<\/p>\n\n\n\n<p>Also, I think that this is the lesson that Klarna recently learned the hard way. <a href=\"https:\/\/www.customerexperiencedive.com\/news\/klarna-reinvests-human-talent-customer-service-AI-chatbot\/747586\/\">They replaced support staff<\/a> with AI because\u2026 there was an AI for that. Customers hated it, so now Klarna has to rehire people who were doing a great job in the first&nbsp;place.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_sxalaf9cbyyv\"><\/a>Set rules before AI sets the&nbsp;rules<\/h4>\n\n\n\n<p>People on your team will use AI, with or without guidance. Better to be proactive.<\/p>\n\n\n\n<p>Spell out what\u2019s fair game for automation and what still needs a human touch. Define clear use cases, draw the line where quality matters, and make sure everyone\u2019s on the same&nbsp;page.<\/p>\n\n\n\n<p>For example, my editor is completely okay with letting simple data studies <a href=\"http:\/\/v\">like this one<\/a> be nearly 100% AI (with a human double-checking sensitive places, of course). You can check yours using our free <a href=\"https:\/\/ahrefs.com\/writing-tools\/ai-content-detector\">AI Content Detector<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-from-ahrefs-ai-content-detector.png\" alt=\"Sample from Ahrefs' AI Content Detector\" class=\"wp-image-188167\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-from-ahrefs-ai-content-detector.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-from-ahrefs-ai-content-detector-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/sample-from-ahrefs-ai-content-detector-768x111.png 768w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_olpf7bs54dr\"><\/a>Automate grunt work, not strategy<\/h4>\n\n\n\n<p>Let AI handle the repetitive stuff: summarizing research, cleaning up grammar, formatting, first drafts, but keep people in charge of the big-picture thinking.<\/p>\n\n\n\n<p>The more mental space your team has for creative, strategic work, the better your content will&nbsp;be.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-188140-_v77mgcw3vivi\"><\/a>Be extra careful with high-stakes content<\/h4>\n\n\n\n<p>AI can make you smarter, but it can\u2019t be left alone. ALWAYS review before you publish. Double-review when the stakes are&nbsp;high.<\/p>\n\n\n\n<p>Most teams already do this: 97% of marketers review AI content before it goes live. Manual checks are the most common (80%), followed by input from subject matter experts (35%) and editors (30%).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1055\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart80-of-respondents-manually-review-ai-contne.png\" alt=\"Chart\u201480% of respondents manually review AI contnet for accuracy. \" class=\"wp-image-188168\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart80-of-respondents-manually-review-ai-contne.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart80-of-respondents-manually-review-ai-contne-645x425.png 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart80-of-respondents-manually-review-ai-contne-768x506.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart80-of-respondents-manually-review-ai-contne-1536x1013.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>In industries like finance or healthcare, skipping this can be brand-breaking. As one expert I interviewed for a <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-financial-services\/\">guide on finance SEO<\/a> put&nbsp;it:<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\u201cAI-generated content is one of the fastest ways to drive a financial brand off a&nbsp;cliff.\u201d&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Elie Berreby\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Elie-Berreby.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Elie Berreby,<\/span> <span class=\"quote-author-job\">Senior SEO Strategist, <a href=\"https:\/\/semking.com\/\" target=\"_blank\">Semking<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>The fix? Run high-stakes content through an extra layer of human review. Think compliance checks, expert validation, and final edits by someone who understands the audience, the stakes, and the strategy.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The future of AI in content marketing\u2014a personal view\" data-section=\"the-future-of-ai-in-content-marketing-a-personal-view\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_xfbshfq8p84v\"><\/a>The future of AI in content marketing\u2014a personal view<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content marketing today feels a lot like the auto industry just before robots hit the assembly line. Back then, most car manufacturers turned to robotics to boost efficiency and cut down on errors.<\/p>\n\n\n\n<p>That\u2019s the same crossroads we\u2019re at in content marketing. You can go the \u201cRolls-Royce\u201d route, meticulously hand-crafting each piece of content, banking on exceptional quality and a reputation you\u2019ll need years to build. Or you can take the \u201cToyota\u201d path\u2014blend human creativity with AI to work smarter, faster, and with fewer mistakes.<\/p>\n\n\n\n<p>Neither path is easy. Handcrafted content needs to be undeniably superior to justify the time and cost. AI-powered content, on the other hand, levels the playing field. Everyone gets a productivity boost.<\/p>\n\n\n\n<p>The real edge, then, comes from how you use the time and headspace AI frees up\u2014to better understand your audience, to be more creative, and to bring something truly human to the&nbsp;table.<\/p>\n\n\n\n<p>And just like car buyers don\u2019t care how many robots built their vehicle as long as it drives well, very few people will care how your content was&nbsp;made.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key AI-related terms you should know\" data-section=\"key-ai-related-terms-you-should-know\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_80c7rsximitc\"><\/a>Key AI-related terms you should know<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generative AI<\/strong>. This is the kind of AI that creates things\u2014like text, images, or even music\u2014based on what you ask for. Think ChatGPT writing blog posts or DALL\u00b7E generating images from text prompts.<\/li>\n\n\n\n<li><strong>Agentic AI<\/strong>. AI that can take initiative. Instead of just replying to your prompts, it can make decisions, take actions, and carry out tasks on its own. Like a digital assistant that doesn\u2019t just answer questions but also books your meetings or writes reports for&nbsp;you.<\/li>\n\n\n\n<li><strong>Vibe marketing<\/strong>. Vibe marketing is about running campaigns that lean heavily on AI, with minimal human input involved.<\/li>\n\n\n\n<li><strong>Context window<\/strong>. The context window is the limit on how much text an AI model can \u201cremember\u201d at once. It includes your input plus the model\u2019s previous output. For example, GPT-4 has a context window of up to 128k tokens (roughly 300 pages of text), but most models work within smaller limits. Exceed it, and the model \u201cforgets\u201d earlier parts of the conversation.<\/li>\n\n\n\n<li><strong>Token<\/strong>. A token is a piece of text, usually a word fragment or short word, that the AI reads and generates one at a time. \u201cChatGPT is helpful\u201d breaks down into four tokens. Knowing this helps you understand output limits and cost in usage-based pricing models.<\/li>\n\n\n\n<li><strong>Prompt<\/strong>. The prompt is your input; the question or instruction you give the AI. Prompt engineering is the art of crafting prompts in a way that gets better, more accurate, or more creative results.<\/li>\n\n\n\n<li><strong>Model<\/strong>. A model is the brain behind the AI. Popular ones include GPT-4, Claude, Gemini, and Mistral. Each model has different strengths: some are better at summarization, others at coding, others at creativity or factual accuracy.<\/li>\n\n\n\n<li><strong>LLM (Large language model)<\/strong>. A type of AI trained on massive datasets of text. These models (like GPT, Claude, or Gemini) learn to predict what word comes next and can generate human-like language as a result.<\/li>\n\n\n\n<li><strong>Fine-tuning<\/strong>. Fine-tuning means taking a general model and training it further on specialized data. For example, you can fine-tune an AI to write in your brand voice or understand your niche industry better.<\/li>\n\n\n\n<li><strong>Retrieval-augmented generation (RAG)<\/strong>. This technique allows the AI to \u201clook things up\u201d in real time from a trusted source of documents. Useful for avoiding hallucinations and giving answers grounded in up-to-date or proprietary data.<\/li>\n\n\n\n<li><strong>Hallucination<\/strong>. When AI generates something that sounds right but isn\u2019t true. It\u2019s one of the biggest risks in using AI for content creation, especially when accuracy is critical.<\/li>\n\n\n\n<li><strong>MCP (Model context protocol)<\/strong>. It\u2019s an open standard created by Anthropic to help AI assistants access and understand the real-world context around your tasks, like what\u2019s in your Google Drive, Slack, GitHub, or internal databases. In simpler terms, it lets AI connect directly to the systems where your data lives. Instead of being trapped in a \u201cblank-slate\u201d loop every time you use an AI&nbsp;tool.<\/li>\n\n\n\n<li><strong>Temperature<\/strong>. A setting that controls randomness in the AI\u2019s output. Higher temperatures (e.g. 1.0) make the output more creative and varied, lower temperatures (e.g. 0.2) make it more predictable and focused.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188140-_onuymgl8etpp\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>I\u2019d like to leave you with one last thought.<\/p>\n\n\n\n<p>Anyone can hit \u201cgenerate.\u201d However, the difference between average and truly strategic AI-powered content comes down to the marketer behind the&nbsp;tool.<\/p>\n\n\n\n<p>Think about it: if you were hiring an AI Content Architect, wouldn\u2019t you want someone with real marketing experience? Without it, how could they tell good work from&nbsp;bad?<\/p>\n\n\n\n<p>Lean into your human strengths and learn to let AI handle the rest. That\u2019s how you make yourself harder to replace by&nbsp;AI.<\/p>\n\n\n\n<p>Got questions or comments? Find me on <a href=\"https:\/\/www.linkedin.com\/feed\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It gives me a \u201csecond brain\u201d and superhuman speed, and takes care of all the tedious tasks I dislike about my&nbsp;job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using it<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,73],"tags":[],"coauthors":[412],"class_list":["post-188140","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Content Marketing 101: Strategies from Someone Who Lives It<\/title>\n<meta name=\"description\" content=\"Maybe AI will replace everyone&#039;s jobs someday. But right now, the real risk is not using it and falling behind everyone who is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Content Marketing 101: Strategies from Someone Who Lives It\" \/>\n<meta property=\"og:description\" content=\"Maybe AI will replace everyone&#039;s jobs someday. But right now, the real risk is not using it and falling behind everyone who is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-26T13:35:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T14:53:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-how-much-do-you-pay-for-the-average-blog-p.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1291\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"AI Content Marketing 101: Strategies from Someone Who Lives&nbsp;It\",\"datePublished\":\"2025-05-26T13:35:16+00:00\",\"dateModified\":\"2025-08-26T14:53:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/\"},\"wordCount\":4743,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ai-content-marketing-101-strategies-from-by-mateusz-makosiewicz-content-marketing.jpg\",\"articleSection\":[\"AI Search\",\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/\",\"name\":\"AI Content Marketing 101: Strategies from Someone Who Lives It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-content-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/chart-how-much-do-you-pay-for-the-average-blog-p.jpg\",\"datePublished\":\"2025-05-26T13:35:16+00:00\",\"dateModified\":\"2025-08-26T14:53:44+00:00\",\"description\":\"Maybe AI will replace everyone's jobs someday. 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