{"id":187732,"date":"2025-05-19T05:00:00","date_gmt":"2025-05-19T10:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=187732"},"modified":"2025-08-26T09:54:00","modified_gmt":"2025-08-26T14:54:00","slug":"insights-from-56-million-ai-overviews","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/","title":{"rendered":"Insights From 55.8M AI Overviews Across 590M Searches\u2014A Study by Ahrefs"},"content":{"rendered":"\n<div class=\"intro-txt\">According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of all internet users. That\u2019s a massive reach.<\/div>\n\n\n\n<p>In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a twist on most studies, I\u2019ve shown how they compare to search queries overall.<\/p>\n\n\n\n<p>As a bonus, I\u2019ll show you how you can pull the numbers yourself any time you want updated data.<\/p>\n\n\n\n<p>Let\u2019s dig into the&nbsp;data.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key takeaways\" data-section=\"key-takeaways\">\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here\u2019s a quick look at some of the biggest takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AIOs show for <strong>9.46% of all keywords on Desktop, 16% in the&nbsp;US<\/strong><\/li>\n\n\n\n<li>AIOs show for <strong>12.8% or more of all Google searches<\/strong> by volume<\/li>\n\n\n\n<li>The <strong>top 50 domains have 28.90% of all mentions<\/strong><\/li>\n\n\n\n<li>AIOs show more than normal for <strong>informational queries, longer search queries<\/strong>, and queries with <strong>higher search volumes<\/strong><\/li>\n\n\n\n<li>AIOs show up less than normal for <strong>branded queries, local queries<\/strong>, and <strong>shorter search queries<\/strong><\/li>\n\n\n\n<li>AIOs mostly show on <strong>non-monetized searches<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">AIOs are showing more than ever<\/a>. They\u2019re <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">reducing clicks by 34.5%<\/a>. And yet, most of the queries they\u2019re showing for are informational queries that people weren\u2019t bidding on.<\/p>\n\n\n\n<p>At the very least, AIOs aren\u2019t likely to impact Google\u2019s bottom line. I wonder how much they will impact companies? Companies investing in their content are also the most likely to show for AIOs. Some may even benefit from them, but the vast majority, I think, will lose traffic. We\u2019ll have to see how it plays&nbsp;out.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI Overviews are showing more than ever\" data-section=\"aios-show-more\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_z7koyu82ptdi\"><\/a>AI Overviews are showing more than&nbsp;ever<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can do a blank search in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to see how many AIOs we\u2019ve seen for the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERPs<\/a> Ahrefs uses to build our traffic estimates. The line chart shows the trend over time, including the huge increase in their presence in March&nbsp;2025.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1778\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-all-keywords-with-aios-in-ahrefs-brand-radar.jpg\" alt=\"See all keywords with AIOs in Ahrefs Brand Radar\" class=\"wp-image-187733\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-all-keywords-with-aios-in-ahrefs-brand-radar.jpg 1778w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-all-keywords-with-aios-in-ahrefs-brand-radar-369x425.jpg 369w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-all-keywords-with-aios-in-ahrefs-brand-radar-768x885.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-all-keywords-with-aios-in-ahrefs-brand-radar-1334x1536.jpg 1334w\" sizes=\"auto, (max-width: 1778px) 100vw, 1778px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-187732-_j9ddzilhz176\"><\/a>AIOs show for 9.46% of all keywords, but they haven\u2019t fully rolled out<\/h3>\n\n\n\n<p>At the time of writing, we have ~55.8 million AIOs from Desktop search results. This is out of 590M total keywords used to build our organic search traffic index, ~9.46% of the total. You can refer to our <a href=\"https:\/\/ahrefs.com\/big-data\">Big Data page<\/a> at any time to get the current number of keywords in our index and the number for each country.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-organic-search-traffic-index-keyword-number.jpg\" alt=\"Ahrefs organic search traffic index keyword numbers\" class=\"wp-image-187734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-organic-search-traffic-index-keyword-number.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-organic-search-traffic-index-keyword-number-538x425.jpg 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-organic-search-traffic-index-keyword-number-768x606.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/ahrefs-organic-search-traffic-index-keyword-number-1536x1213.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-187732-_d9wp0crvywfj\"><\/a>AIOs show for 12.8% or more of all searches by volume<\/h3>\n\n\n\n<p>You can switch the tab to Impressions to see the total search volume for all the terms showing AIOs, or their total visibility. As of June 15th, 2025, it\u2019s ~23 billion total volume out of ~180 billion total monthly searches in our index. 12.8% of all Google searches are showing AIOs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-680x330.png\" alt=\"brand radar showing total volume of ai overviews\" class=\"wp-image-188613\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-1536x744.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-2048x992.png 2048w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Our data undercounts the total number of search terms and impressions for AIOs. We don\u2019t pull SERPs for one-off or low volume queries to build our traffic index, but AIOs do show on many of these queries. We also pull AIO data from logged-out users, when they\u2019re more likely to show to logged-in users. Many countries still don\u2019t show them to logged-out users yet. It wouldn\u2019t surprise me if AIOs are showing for more than 75% of all Google searches by volume.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-187732-_7gp5yd77mhac\"><\/a>Ahrefs and Google by the numbers<\/h3>\n\n\n\n<p>Because I don\u2019t want anyone directly comparing our numbers to Google\u2019s number where they say there are over <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ai-personalization-and-the-future-of-shopping\/#:~:text=We%20already%20see%20more%20than%205%20trillion%20searches%20on%20Google%20annually\">5 trillion searches annually<\/a>, I feel like I need to quickly explain some differences.<\/p>\n\n\n\n<p>Some quick math on our numbers. 180 million monthly searches * 12 months = 2.16 trillion searches a year in our data. That\u2019s less than the 5 trillion Google says.<\/p>\n\n\n\n<p>To try to explain the difference, there are many low-volume searches that Google classifies as anonymous queries. According to Google, <a href=\"https:\/\/x.com\/Google\/status\/1493681643290300425?lang=en\">15% of searches have never been searched before<\/a>. When we looked at GSC data a few years ago, <a href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\">46.08% of queries were anonymous<\/a>.<\/p>\n\n\n\n<p>2.16 trillion (our yearly search numbers) \/ 0.54 (non-anonymous query %) = 4 trillion searches. That\u2019s in the ballpark. Any further differences could be because anonymous queries increased, we have some gaps in our keyword database, or our volume estimates are a bit&nbsp;low.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I do suspect the number of anonymous queries has increased and will increase further. People\u2019s search behaviour has changed and they\u2019re searching with much longer queries than they used&nbsp;to.\n\n\n\n<p>Google no longer has a max word count when searching. It used to be 32 words max, but now you can have as many as you want until the max URL limit is reached.<\/p><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs show for ~12.5-16.5% of searches in countries where they rolled out\" data-section=\"aios-show-country\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_u5qkv8kw1y3p\"><\/a>AIOs show for ~12.5\u201316.5% of searches in countries where they rolled out<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>AIOs had a staggered rollout. You can see country-level data by changing the country in the dropdown in Brand&nbsp;Radar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"1959\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/country-selector-in-brand-radar.png\" alt=\"Country selector in Brand Radar\" class=\"wp-image-187736\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/country-selector-in-brand-radar.png 1918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/country-selector-in-brand-radar-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/country-selector-in-brand-radar-768x784.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/country-selector-in-brand-radar-1504x1536.png 1504w\" sizes=\"auto, (max-width: 1918px) 100vw, 1918px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-187732-_qa88i7s9snr5\"><\/a>AIOs show for 16% of all US keywords on Desktop<\/h3>\n\n\n\n<p>AIOs show for ~24.9 million out of 156 million search terms in our US organic search traffic index, ~16% of the total searches.<\/p>\n\n\n\n<p>You can easily calculate this number for each country with the mentions data above and divide that by the total number of the Big Data page. India 16.5%, Brazil 15.5%, UK 12.5%, etc.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you see many countries without AIOs, it\u2019s because they don\u2019t have AIOs yet or don\u2019t have them for logged-out users.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Websites showing the most in AIOs include Wikipedia, Reddit, &amp; Quora\" data-section=\"top-50-domains\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_qoxmyfg1k94w\"><\/a>Websites showing the most in AIOs include Wikipedia, Reddit, &amp;&nbsp;Quora<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can use the domains tab in Brand Radar to see what domains are mentioned in AIOs over time. We\u2019ll have a filter for this shortly, but right now you can see the domains that have the greatest share of&nbsp;AIOs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-aio-data-by-domain.png\" alt=\"See AIO data by domain \" class=\"wp-image-187737\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-aio-data-by-domain.png 1921w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-aio-data-by-domain-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-aio-data-by-domain-768x563.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-aio-data-by-domain-1536x1125.png 1536w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-187732-_c9353gj955nn\"><\/a>The top 50 domains have 28.9% of all AIO mentions<\/h3>\n\n\n\n<p>AIOs are dominated by top sites. While many people report losing clicks to AIOs, I wouldn\u2019t be surprised if many of these sites were actually benefiting from&nbsp;them.<\/p>\n\n\n\n<table id=\"tablepress-411\" class=\"tablepress tablepress-id-411 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Domain<\/th><th class=\"column-2\">Mentions<\/th><th class=\"column-3\">Impressions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">reddit.com<\/td><td class=\"column-2\">2,971,746<\/td><td class=\"column-3\">1,881,884,930<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">en.wikipedia.org<\/td><td class=\"column-2\">2,920,525<\/td><td class=\"column-3\">13,910,509,832<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">quora.com<\/td><td class=\"column-2\">2,276,494<\/td><td class=\"column-3\">618,988,629<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">youtube.com<\/td><td class=\"column-2\">2,063,355<\/td><td class=\"column-3\">3,577,707,498<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">nih.gov<\/td><td class=\"column-2\">1,288,730<\/td><td class=\"column-3\">3,124,783,852<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">mayoclinic.org<\/td><td class=\"column-2\">1,316,872<\/td><td class=\"column-3\">6,159,726,120<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">clevelandclinic.org<\/td><td class=\"column-2\">1,109,623<\/td><td class=\"column-3\">5,098,852,777<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">translate.google.com<\/td><td class=\"column-2\">857,892<\/td><td class=\"column-3\">4,465,811,843<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">healthline.com<\/td><td class=\"column-2\">979,908<\/td><td class=\"column-3\">2,236,792,358<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">webmd.com<\/td><td class=\"column-2\">917,464<\/td><td class=\"column-3\">2,190,526,123<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">apple.com<\/td><td class=\"column-2\">441,986<\/td><td class=\"column-3\">680,920,972<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">es.wikipedia.org<\/td><td class=\"column-2\">597,865<\/td><td class=\"column-3\">5,223,350,730<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">microsoft.com<\/td><td class=\"column-2\">464,330<\/td><td class=\"column-3\">986,660,551<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">medicalnewstoday.com<\/td><td class=\"column-2\">573,680<\/td><td class=\"column-3\">1,188,183,953<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">www.nhs.uk<\/td><td class=\"column-2\">493,760<\/td><td class=\"column-3\">2,507,074,568<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">medlineplus.gov<\/td><td class=\"column-2\">473,850<\/td><td class=\"column-3\">2,721,231,563<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">facebook.com<\/td><td class=\"column-2\">438,867<\/td><td class=\"column-3\">446,833,096<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">instagram.com<\/td><td class=\"column-2\">441,136<\/td><td class=\"column-3\">746,231,176<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">indeed.com<\/td><td class=\"column-2\">359,963<\/td><td class=\"column-3\">553,924,993<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">support.google.com<\/td><td class=\"column-2\">297,335<\/td><td class=\"column-3\">522,568,488<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">brainly.com<\/td><td class=\"column-2\">264,347<\/td><td class=\"column-3\">23,764,810<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">britannica.com<\/td><td class=\"column-2\">297,924<\/td><td class=\"column-3\">2,497,564,834<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">testbook.com<\/td><td class=\"column-2\">229,035<\/td><td class=\"column-3\">84,720,146<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">amazon.com<\/td><td class=\"column-2\">238,838<\/td><td class=\"column-3\">523,926,930<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">alodokter.com<\/td><td class=\"column-2\">199,193<\/td><td class=\"column-3\">278,035,342<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">merriam-webster.com<\/td><td class=\"column-2\">256,994<\/td><td class=\"column-3\">3,170,311,903<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">study.com<\/td><td class=\"column-2\">248,252<\/td><td class=\"column-3\">558,343,910<\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">msdmanuals.com<\/td><td class=\"column-2\">242,777<\/td><td class=\"column-3\">651,464,581<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">sciencedirect.com<\/td><td class=\"column-2\">242,799<\/td><td class=\"column-3\">662,899,861<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">uol.com.br<\/td><td class=\"column-2\">199,395<\/td><td class=\"column-3\">284,636,935<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">kumparan.com<\/td><td class=\"column-2\">184,165<\/td><td class=\"column-3\">116,489,768<\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">justanswer.com<\/td><td class=\"column-2\">183,094<\/td><td class=\"column-3\">17,821,281<\/td>\n<\/tr>\n<tr class=\"row-34 even\">\n\t<td class=\"column-1\">byjus.com<\/td><td class=\"column-2\">196,500<\/td><td class=\"column-3\">377,110,507<\/td>\n<\/tr>\n<tr class=\"row-35 odd\">\n\t<td class=\"column-1\">cambridge.org<\/td><td class=\"column-2\">192,555<\/td><td class=\"column-3\">3,041,651,028<\/td>\n<\/tr>\n<tr class=\"row-36 even\">\n\t<td class=\"column-1\">verywellhealth.com<\/td><td class=\"column-2\">195,389<\/td><td class=\"column-3\">167,090,643<\/td>\n<\/tr>\n<tr class=\"row-37 odd\">\n\t<td class=\"column-1\">detik.com<\/td><td class=\"column-2\">166,645<\/td><td class=\"column-3\">127,771,207<\/td>\n<\/tr>\n<tr class=\"row-38 even\">\n\t<td class=\"column-1\">indiatimes.com<\/td><td class=\"column-2\">161,599<\/td><td class=\"column-3\">264,059,019<\/td>\n<\/tr>\n<tr class=\"row-39 odd\">\n\t<td class=\"column-1\">investopedia.com<\/td><td class=\"column-2\">161,975<\/td><td class=\"column-3\">660,434,615<\/td>\n<\/tr>\n<tr class=\"row-40 even\">\n\t<td class=\"column-1\">pt.wikipedia.org<\/td><td class=\"column-2\">163,875<\/td><td class=\"column-3\">1,069,981,476<\/td>\n<\/tr>\n<tr class=\"row-41 odd\">\n\t<td class=\"column-1\">kidshealth.org<\/td><td class=\"column-2\">161,776<\/td><td class=\"column-3\">441,933,241<\/td>\n<\/tr>\n<tr class=\"row-42 even\">\n\t<td class=\"column-1\">fandom.com<\/td><td class=\"column-2\">145,761<\/td><td class=\"column-3\">519,074,759<\/td>\n<\/tr>\n<tr class=\"row-43 odd\">\n\t<td class=\"column-1\">wiktionary.org<\/td><td class=\"column-2\">159,394<\/td><td class=\"column-3\">820,932,071<\/td>\n<\/tr>\n<tr class=\"row-44 even\">\n\t<td class=\"column-1\">tuasaude.com<\/td><td class=\"column-2\">146,483<\/td><td class=\"column-3\">175,433,902<\/td>\n<\/tr>\n<tr class=\"row-45 odd\">\n\t<td class=\"column-1\">imdb.com<\/td><td class=\"column-2\">138,758<\/td><td class=\"column-3\">345,263,254<\/td>\n<\/tr>\n<tr class=\"row-46 even\">\n\t<td class=\"column-1\">stackexchange.com<\/td><td class=\"column-2\">140,760<\/td><td class=\"column-3\">45,714,814<\/td>\n<\/tr>\n<tr class=\"row-47 odd\">\n\t<td class=\"column-1\">rae.es<\/td><td class=\"column-2\">127,392<\/td><td class=\"column-3\">1,166,423,287<\/td>\n<\/tr>\n<tr class=\"row-48 even\">\n\t<td class=\"column-1\">cdc.gov<\/td><td class=\"column-2\">130,112<\/td><td class=\"column-3\">621,061,238<\/td>\n<\/tr>\n<tr class=\"row-49 odd\">\n\t<td class=\"column-1\">linkedin.com<\/td><td class=\"column-2\">130,896<\/td><td class=\"column-3\">308,787,699<\/td>\n<\/tr>\n<tr class=\"row-50 even\">\n\t<td class=\"column-1\">hopkinsmedicine.org<\/td><td class=\"column-2\">136,577<\/td><td class=\"column-3\">645,290,307<\/td>\n<\/tr>\n<tr class=\"row-51 odd\">\n\t<td class=\"column-1\">petmd.com<\/td><td class=\"column-2\">129,065<\/td><td class=\"column-3\">108,308,035<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-411 from cache -->\n\n\n\n<p>For those 50 sites, here are the categories and their percentage of overall mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowledge &amp; Reference \u2013 4.4%<\/li>\n\n\n\n<li>Health &amp; Medical \u2013 5.8%<\/li>\n\n\n\n<li>Q&amp;A &amp; Community Discussion \u2013 5.9%<\/li>\n\n\n\n<li>Video &amp; Social Media \u2013 3.4%<\/li>\n\n\n\n<li>Search &amp; Translation Tools \u2013 1.2%<\/li>\n\n\n\n<li>Education &amp; Learning \u2013 1.3%<\/li>\n\n\n\n<li>News &amp; Media \u2013 0.6%<\/li>\n\n\n\n<li>E-Commerce &amp; Tech \u2013 1.1%<\/li>\n\n\n\n<li>Job &amp; Career \u2013 0.4%<\/li>\n\n\n\n<li>Regional &amp; Localized Health \u2013 0.4%<\/li>\n<\/ul>\n\n\n\n<p>You can filter the dataset to be more specific to your industry. Check the domain tabs to see how competing sites are performing. For example, here I\u2019ve filtered to look for keywords or AI Overviews containing \u201cwebsite builder\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-to-your-own-niche.jpg\" alt=\"Filter to your own niche\" class=\"wp-image-187738\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-to-your-own-niche.jpg 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-to-your-own-niche-381x425.jpg 381w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-to-your-own-niche-768x857.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-to-your-own-niche-1377x1536.jpg 1377w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\"><\/figure>\n\n\n\n<p>Another way of doing this is to use the full dataset, but use the \u201cFind mentions of brands, products, or services\u201d filter. Enter 1 or 2 and use \u201cSuggest more\u201d to use AI to get some of the competing companies or products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1765\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-by-websites-in-your-niche.png\" alt=\"Filter by websites in your niche\" class=\"wp-image-187739\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-by-websites-in-your-niche.png 1765w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-by-websites-in-your-niche-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-by-websites-in-your-niche-768x891.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-by-websites-in-your-niche-1324x1536.png 1324w\" sizes=\"auto, (max-width: 1765px) 100vw, 1765px\"><\/figure>\n\n\n\n<p>The share and reach reports will give you Share of Voice (SoV) for mentions and impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-sov-for-you-and-competitors-in-aios.png\" alt=\"See SoV for you and competitors in AIOs\" class=\"wp-image-187740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-sov-for-you-and-competitors-in-aios.png 1918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-sov-for-you-and-competitors-in-aios-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-sov-for-you-and-competitors-in-aios-768x361.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-sov-for-you-and-competitors-in-aios-1536x722.png 1536w\" sizes=\"auto, (max-width: 1918px) 100vw, 1918px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs show more than normal for informational queries\" data-section=\"aios-search-intent\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_a870mjqfet82\"><\/a>AIOs show more than normal for informational queries<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, you can do a blank search and get all the data for a country. If you filter by \u201cSERP features\u201d to \u201cOn SERP\u201d &gt; \u201cAI Overview\u201d, then you can see the total number of AIOs in our data. 24.8M for the US at the time of writing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-only-keywords-with-a.png\" alt=\"Keywords Explorer filtered to only keywords with AIOs in the US\" class=\"wp-image-187741\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-only-keywords-with-a.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-only-keywords-with-a-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-only-keywords-with-a-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-only-keywords-with-a-1536x839.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can further filter by different data points like Intent to see more information about the type of terms where AIOs are showing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1017\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-aios-and-information.png\" alt=\"Keywords Explorer filtered to AIOs and Informational intent in the US\" class=\"wp-image-187742\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-aios-and-information.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-aios-and-information-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-aios-and-information-768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-aios-and-information-1536x763.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/keywords-explorer-filtered-to-aios-and-information-400x200.png 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>For example, for the above search I got 24.3M keywords for Informational intent out of 24.8M total for the US. That\u2019s 97.70% of the&nbsp;total.<\/p>\n\n\n\n<p>Remember that searches can have more than 1 intent. Here\u2019s a breakdown with the current numbers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informational: 97.70%<\/li>\n\n\n\n<li>Navigational: 1.23%<\/li>\n\n\n\n<li>Commercial: 12.86%<\/li>\n\n\n\n<li>Transactional: 2.85%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by.png\" alt=\"AIO distribution vs normal search distribution by search intent\" class=\"wp-image-187743\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-768x833.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-1416x1536.png 1416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs show more than normal for non-branded terms\" data-section=\"aios-branded\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_5i43rrl71byg\"><\/a>AIOs show more than normal for non-branded terms<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can filter Keywords Explorer as described above to AIOs on the SERP + Branded or Non-Branded intents. At the time of writing I got the following percentages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded: 19.97%<\/li>\n\n\n\n<li>Non-branded: 80.03%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-1.png\" alt=\"AIO distribution vs normal search distribution by branded and non-branded\" class=\"wp-image-187744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-1-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-1-768x833.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-1-1416x1536.png 1416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>AIOs are less likely to show up for branded searches.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs show up less than normal for local queries\" data-section=\"aios-local\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_inms9xms9tbc\"><\/a>AIOs show up less than normal for local queries<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can filter Keywords Explorer as described above to AIOs on the SERP and Local or Non-Local intents. At the time of writing, I got the following percentages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local: 6.85%<\/li>\n\n\n\n<li>Non-Local: 93.15%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-2.png\" alt=\"AIO distribution vs normal search distribution by local and non-local\" class=\"wp-image-187745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-2-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-2-768x833.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-2-1416x1536.png 1416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>AIOs are less likely to show up for local searches.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs show up less in shorter search queries and more in longer search queries\" data-section=\"aios-word-count\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_rp9i0er2sqg\"><\/a>AIOs show up less in shorter search queries and more in longer search queries<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Filtering Keywords Explorer to SERPs with AIOs and filtering by word count tells an interesting story. AIOs have a greater representation when looking at longer search queries.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-3.png\" alt=\"AIO distribution vs normal search distribution by word count\" class=\"wp-image-187747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-3-414x425.png 414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-3-768x789.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-3-1495x1536.png 1495w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs by KD\" data-section=\"aios-kd\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_whr1fn72s9y\"><\/a>AIOs by&nbsp;KD<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I filtered Keywords Explorer to SERPs with AIOs and filtered by Keyword Difficulty (KD). It looks like AIOs are most likely to show on lower KD terms, but that\u2019s pretty normal in the dataset.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1277\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4.jpg\" alt=\"AIO distribution vs normal search distribution by keyword difficulty\" class=\"wp-image-187748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4-768x479.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4-1536x958.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs show up more than normal for queries with higher search volume\" data-section=\"aios-search-volume\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_3s0ga41jlsfr\"><\/a>AIOs show up more than normal for queries with higher search volume<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I filtered Keywords Explorer to SERPs with AIOs and filtered by Search Volume. This one shocked me. I was expecting AIOs to be over-represented in lower volume queries.<\/p>\n\n\n\n<p>I see AIOs often when I\u2019m searching long-tail queries, especially ones that I think are pretty unique queries. This wasn\u2019t reflected in the data, however it may be biased as we don\u2019t include many of the queries like I described in our search traffic index.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"1736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4.png\" alt=\"AIO distribution vs normal search distribution by query volume\" class=\"wp-image-187749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4.png 1659w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4-768x804.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-4-1468x1536.png 1468w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AIOs mostly show on non-monetized searches\" data-section=\"AIOs-non-monetized-searches\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_c0lv8mjvighl\"><\/a>AIOs mostly show on non-monetized searches<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Filtering Keywords Explorer to SERPs with AIOs and filtering by Cost-Per-Click (CPC), or the cost of an ad click, shows a slight bias for lower CPC&nbsp;terms.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1543\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-5.jpg\" alt=\"AIO distribution vs normal search distribution by cost per click\" class=\"wp-image-187750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-5.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-5-564x425.jpg 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-5-768x579.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/aio-distribution-vs-normal-search-distribution-by-5-1536x1157.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>What\u2019s more interesting is that 71.67% of the searches with AIOs had no CPC data. This indicates a majority of the AIO searches weren\u2019t monetized at all. It\u2019s no wonder no one has seen ads in AIOs yet. They aren\u2019t showing for the majority of the terms that make Google money.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/percentage-of-searches-with-aios-and-cpcs.png\" alt=\"Percentage of searches with AIOs and CPCs\" class=\"wp-image-187751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/percentage-of-searches-with-aios-and-cpcs.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/percentage-of-searches-with-aios-and-cpcs-421x425.png 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/percentage-of-searches-with-aios-and-cpcs-768x776.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/percentage-of-searches-with-aios-and-cpcs-1520x1536.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/percentage-of-searches-with-aios-and-cpcs-120x120.png 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Want to see why some brands get mentioned more?\" data-section=\"brand-mentions\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_svq0f99ri9o6\"><\/a>Want to see why some brands get mentioned more?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>One of the unique things about <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> is that we also have web pages as a data source. With this, you can see which brands are mentioned the most online and which have the most visibility. This can help you explain why a competitor might show up more than you do for AIOs or other&nbsp;LLMs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/use-the-web-index-to-see-brand-mentions-on-webpage.jpg\" alt=\"Use the web index to see brand mentions on webpages\" class=\"wp-image-187752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/use-the-web-index-to-see-brand-mentions-on-webpage.jpg 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/use-the-web-index-to-see-brand-mentions-on-webpage-332x425.jpg 332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/use-the-web-index-to-see-brand-mentions-on-webpage-768x982.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/use-the-web-index-to-see-brand-mentions-on-webpage-1202x1536.jpg 1202w\" sizes=\"auto, (max-width: 1602px) 100vw, 1602px\"><\/figure>\n\n\n\n<p>LLMs work as next word predictors with a bit of variability built in. If you\u2019re mentioned more in the training data such as web pages, you\u2019re going to be mentioned more in the outputs of&nbsp;LLMs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-187732-_rjw530u5ytkd\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Don\u2019t wait for the next big study if you need to report what is happening with AIOs. You can run the data yourself with Ahrefs at any time with <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> and <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>If you have questions, message me on <a href=\"https:\/\/x.com\/patrickstox\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a twist on most studies, I\u2019ve shown how they compare to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,414],"tags":[],"coauthors":[377],"class_list":["post-187732","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights From 55.8M AI Overviews Across 590M Searches\u2014A Study by Ahrefs<\/title>\n<meta name=\"description\" content=\"In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights From 55.8M AI Overviews Across 590M Searches\u2014A Study by Ahrefs\" \/>\n<meta property=\"og:description\" content=\"In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"patrickstox\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T14:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/see-all-keywords-with-aios-in-ahrefs-brand-radar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1778\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Stox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@patrickstox\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/insights-from-56-million-ai-overviews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/insights-from-56-million-ai-overviews\\\/\"},\"author\":{\"name\":\"Patrick Stox\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\"},\"headline\":\"Insights From 55.8M AI Overviews Across 590M Searches\u2014A Study by Ahrefs\",\"datePublished\":\"2025-05-19T10:00:00+00:00\",\"dateModified\":\"2025-08-26T14:54:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/insights-from-56-million-ai-overviews\\\/\"},\"wordCount\":1978,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/insights-from-56-million-ai-overviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/insights-from-55.8m-ai-overviews-across-by-patrick-stox-data-studies.jpg\",\"articleSection\":[\"AI Search\",\"Data &amp; 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