{"id":187508,"date":"2025-05-13T05:00:42","date_gmt":"2025-05-13T10:00:42","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=187508"},"modified":"2025-05-16T03:51:06","modified_gmt":"2025-05-16T08:51:06","slug":"ai-overview-growth","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/","title":{"rendered":"AI Overviews Have Doubled (25M AIOs Analyzed)"},"content":{"rendered":"<div class=\"intro-txt\">Lately, we\u2019ve heard murmurings that Google\u2019s March Core Update has led to an uptick in AI Overviews<a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1915520532843241894\">\u00b9<\/a> <a href=\"https:\/\/searchengineland.com\/google-ai-overviews-spike-march-2025-core-update-453841\">\u00b2<\/a><\/div>\n<p>This chimes with what we\u2019re seeing in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>, our new marketing intelligence tool which lets you track your brand presence in AI search.<\/p>\n<p>We analyzed 25M AI overview keywords in the two-month window of our analysis.<\/p>\n<p>Here\u2019s what that data&nbsp;shows\u2026<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI overviews have doubled\" data-section=\"ai-overview-growth\">\n<h2><a id=\"post-187508-_irlhsldoqsr3\"><\/a>AI overviews have grown by 116% since the March Core Update<\/h2>\n<\/div><\/div>\n<p>We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google\u2019s March Core Update.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> tracks global AI overview data on a daily basis, allowing us to analyze two months of US-based AI overviews.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187533 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization.jpg\" alt=\"A view of Ahrefs Brand Radar showing mentions in AI overviews for Willams, Mercedes, Ferrari, Red Bull and other automotive brands. An example of the text contained within the AI overview is superimposed over the chart.\" width=\"2500\" height=\"1406\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization.jpg 2500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization-1536x864.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\"><\/p>\n<p>We tracked the total number of AI overviews between the dates of 6th February and 6th&nbsp;May.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-2.png\" alt=\"A screenshot of Ahrefs Brand Radar interface, showing a simple line chart growing signifcantly over time. The cursor hovers over the data of Feb 6th, 2025, showing 8,252,418 AI overviews.\" width=\"905\" height=\"920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-2.png 905w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-2-418x425.png 418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-2-768x781.png 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\"><\/p>\n<p>25 million AI overviews later, we noticed that the most substantial day-to-day change in the dataset (6.26%) occurred between March 12th and March 13th, coinciding with the rollout of <a href=\"https:\/\/status.search.google.com\/incidents\/zpmwuSwifjDjfrVdaZUx\">Google\u2019s latest Core Update<\/a> on March&nbsp;13th.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187531 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Brand-Radar-zoom-March-Core-Update.jpg\" alt=\"A screenshot of Ahrefs Brand Radar interface, showing a simple line chart growing signifcantly over time. A magnifying glass style zoom show the steep step-change between March 12th and 13th, accompanied by the text &quot;13th March: Google March Core Update&quot;\" width=\"2500\" height=\"1273\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Brand-Radar-zoom-March-Core-Update.jpg 2500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Brand-Radar-zoom-March-Core-Update-680x346.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Brand-Radar-zoom-March-Core-Update-768x391.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Brand-Radar-zoom-March-Core-Update-1536x782.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Brand-Radar-zoom-March-Core-Update-2048x1043.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\"><\/p>\n<p>The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/2-ai-overview-growth.png\" alt=\"Ahrefs AI Overview Growth (116%)\" width=\"1696\" height=\"1387\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/2-ai-overview-growth.png 1696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/2-ai-overview-growth-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/2-ai-overview-growth-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/2-ai-overview-growth-1536x1256.png 1536w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\"><\/p>\n<p>Comparing the month before the Core Update (February 10th - March 12th) to the month after (March 13th - April 12th), we also observed a 57% growth in total AI overviews.<\/p>\n<p>After the March Core Update, cumulative growth (i.e. how AI overviews grew day-by-day, factoring in the effect of compounding) hit 87.27%, reflecting a strong, compounding upward trend.<\/p>\n\n<table id=\"tablepress-400\" class=\"tablepress tablepress-id-400 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Period<\/th><th class=\"column-2\">Cumulative growth<\/th><th class=\"column-3\">Avg. daily growth rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Before Core Update<\/td><td class=\"column-2\">14.37%<\/td><td class=\"column-3\">0.47% per&nbsp;day<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">After Core Update<\/td><td class=\"column-2\">87.27%<\/td><td class=\"column-3\">2.12% per&nbsp;day<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-400 from cache -->\n<p>This kind of growth aligns with <a href=\"https:\/\/searchengineland.com\/google-ai-overviews-spike-march-2025-core-update-453841\">findings from BrightEdge<\/a>. Their study showed that AI overviews in Entertainment, Restaurant, and Travel industries increased by 432% on average following the March Core Update.<\/p>\n<p>If you want to see post-update AI overview growth for yourself, just do an open\/empty search in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-4.png\" alt=\"A screenshot of Ahrefs Brand Radar interface, showing a simple line chart growing signifcantly over time. An arrow points at a box that is titled &quot;Find mentions of brands, products or services&quot;. The Arrow is accompanied by text reading &quot;Leave blank&quot;\" width=\"1994\" height=\"1840\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-4.png 1994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-4-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-4-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-4-1536x1417.png 1536w\" sizes=\"auto, (max-width: 1994px) 100vw, 1994px\"><\/p>\n<p>It\u2019s important to note that Google\u2019s March Core Update is not Google\u2019s only AI overview expansion.<\/p>\n<p>Our study pertains to US results, but Google also <a href=\"https:\/\/searchengineland.com\/google-rolls-out-ai-overviews-in-eu-regions-453595\">rolled out of AI overviews in the EU<\/a> during this&nbsp;time.<\/p>\n<p>And on March 5th, <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\">Google announced that it was rolling out AI overviews<\/a> to more people<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\u2026teens can now use AI Overviews, and you\u2019ll no longer need to sign in to get access.<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Robby Stein\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Robby-Stein-Google.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Robby Stein,<\/span> <span class=\"quote-author-job\">VP <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\" target=\"_blank\">Google Search<\/a><\/span><\/div><\/div><\/blockquote>\n<p>Since that date, the number of AI overviews we track has grown by 119.32%.<\/p>\n<p>At the time of writing, the percentage of US keywords triggering AI overviews in search results has also doubled\u2013jumping to 16.48%, up from just 7.6% on March&nbsp;13th.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187718\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/1-ai-overview-growth.png\" alt=\"AI overview keywords share has doubled. Ahrefs study\" width=\"1600\" height=\"1316\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/1-ai-overview-growth.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/1-ai-overview-growth-517x425.png 517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/1-ai-overview-growth-768x632.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/1-ai-overview-growth-1536x1263.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>In other words, AI overviews haven\u2019t just grown because the total # of keywords has grown. They now appear for twice as many searches, taking up a larger percentage of all keywords since the March Core Update.<\/p>\n<p>Search volume shows similar growth: AI overviews now account for 11.8% of all US-based keyword search volume, compared to 6.2% on March&nbsp;13th.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI Overviews reduce clicks by 34.5%\" data-section=\"ai-overview-clicks\">\n<h2><a id=\"post-187508-_utgs0zv5i1vh\"><\/a>AI Overviews reduce clicks by 34.5%<\/h2>\n<\/div><\/div>\n<p>Recently, our Director of Content Marketing, Ryan Law, and our Data Scientist, Xibeijia Guan, published research revealing that <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">AI Overviews cut clicks by 34.5%<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-5.png\" alt=\"Bar chart showing &quot;Impact of AIOs on Position #1 CTR&quot; analyzing 300,000 keywords. Forecasted CTR (March 2025): 4.0%, Actual CTR: 2.6%, representing a 34.5% decrease attributed to AI Overviews.\" width=\"1600\" height=\"1239\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-5-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-5-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-5-1536x1189.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Since Ryan\u2019s and Xibeijia\u2019s study includes March 2025 data, the expansion of AI Overviews following the Core Update likely played a role in falling CTRs.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Reddit now appears in 5.5% of AI Overviews\" data-section=\"reddit-ai-overview-share\">\n<h2><a id=\"post-187508-_s3ndq8jvei7w\"><\/a>Reddit now appears in 5.5% of AI Overviews<\/h2>\n<\/div><\/div>\n<p>AI overviews are on the up and up since Google\u2019s March Core Update and subsequent AI overview rollouts\u2014so which sites are benefitting from that growth?<\/p>\n<p>We headed to the new \u201cDomains\u201d report within <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> to find&nbsp;out.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187514\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-6.png\" alt=\"Screenshot of Brand Radar tool (Beta) showing domain performance metrics. Arrow points at the &quot;Domain&quot; tab. Graph displays traffic trends for reddit.com, quora.com, en.wikipedia.org, nih.gov, and clevelandclinic.org from August to May 2025. \" width=\"902\" height=\"872\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-6.png 902w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-6-440x425.png 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-6-768x742.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\"><\/p>\n<p>This report shows you the most referenced domains within the sitelinks of AI overviews.<\/p>\n<p>We analyzed 40 domains on the 12th of March (e.g. the day before the Core Update) vs May 6th, based on&nbsp;their\u2026<\/p>\n<ul>\n<li><strong>AI overview market share: <\/strong>Percentage of citations across the total market.<\/li>\n<li><strong>AI overview market reach: <\/strong>Percentage of citation impressions across the total market.<\/li>\n<\/ul>\n\n<table id=\"tablepress-401\" class=\"tablepress tablepress-id-401 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Domain<\/th><th class=\"column-3\">AIO share<\/th><th class=\"column-4\">\ud83d\udcc8<\/th><th class=\"column-5\">AIO reach<\/th><th class=\"column-6\">\ud83d\udcc8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">reddit.com<\/td><td class=\"column-3\">5.50%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">4.20%<\/p><\/td><td class=\"column-5\">10.20%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">8.30%<\/p><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">quora.com<\/td><td class=\"column-3\">4.00%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">2.60%<\/p><\/td><td class=\"column-5\">6.30%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">8.30%<\/p><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">webmd.com<\/td><td class=\"column-3\">1.50%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.70%<\/p><\/td><td class=\"column-5\">6.50%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">3.70%<\/p><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">brainly.com<\/td><td class=\"column-3\">0.60%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.50%<\/p><\/td><td class=\"column-5\">1.00%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.70%<\/p><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">mayoclinic.org<\/td><td class=\"column-3\">1.40%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.30%<\/p><\/td><td class=\"column-5\">7.00%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-2.00%<\/p><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">nih.gov<\/td><td class=\"column-3\">1.80%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.30%<\/p><\/td><td class=\"column-5\">5.50%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.40%<\/p><\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">7<\/td><td class=\"column-2\">microsoft.com<\/td><td class=\"column-3\">0.50%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.20%<\/p><\/td><td class=\"column-5\">1.00%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">8<\/td><td class=\"column-2\">justanswer.com<\/td><td class=\"column-3\">0.40%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.20%<\/p><\/td><td class=\"column-5\">0.40%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">9<\/td><td class=\"column-2\">apple.com<\/td><td class=\"column-3\">0.70%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.20%<\/p><\/td><td class=\"column-5\">1.20%<\/td><td class=\"column-6\">0.00%<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">10<\/td><td class=\"column-2\">clevelandclinic.org<\/td><td class=\"column-3\">1.60%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">5.20%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-3.60%<\/p><\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">11<\/td><td class=\"column-2\">www.nhs.uk<\/td><td class=\"column-3\">0.50%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">2.20%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.60%<\/p><\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">12<\/td><td class=\"column-2\">support.google.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.80%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">13<\/td><td class=\"column-2\">aapc.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">0.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">14<\/td><td class=\"column-2\">quizlet.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.20%<\/td><td class=\"column-6\">0.00%<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">15<\/td><td class=\"column-2\">tripadvisor.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.20%<\/td><td class=\"column-6\">0.00%<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">16<\/td><td class=\"column-2\">instagram.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.50%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">17<\/td><td class=\"column-2\">indeed.com<\/td><td class=\"column-3\">0.40%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.60%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">18<\/td><td class=\"column-2\">verywellhealth.com<\/td><td class=\"column-3\">0.40%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">0.50%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">19<\/td><td class=\"column-2\">medlineplus.gov<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.10%<\/p><\/td><td class=\"column-5\">1.10%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.40%<\/p><\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">20<\/td><td class=\"column-2\">merriam-webster.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">3.30%<\/td><td class=\"column-6\"><p style=\"color:#33A854\">1.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">21<\/td><td class=\"column-2\">stackexchange.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.40%<\/td><td class=\"column-6\">0.00%<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">22<\/td><td class=\"column-2\">facebook.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.50%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">23<\/td><td class=\"column-2\">goodrx.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">24<\/td><td class=\"column-2\">dictionary.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">1.10%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">25<\/td><td class=\"column-2\">linkedin.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.20%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">26<\/td><td class=\"column-2\">businessinsider.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.20%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.30%<\/p><\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">27<\/td><td class=\"column-2\">amazon.com<\/td><td class=\"column-3\">0.40%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.70%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.40%<\/p><\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">28<\/td><td class=\"column-2\">sciencedirect.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.60%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.50%<\/p><\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">29<\/td><td class=\"column-2\">harvard.edu<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.50%<\/p><\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">30<\/td><td class=\"column-2\">cdc.gov<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\">0.00%<\/td><td class=\"column-5\">0.50%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.80%<\/p><\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">31<\/td><td class=\"column-2\">petmd.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.30%<\/p><\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">32<\/td><td class=\"column-2\">yahoo.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.40%<\/p><\/td>\n<\/tr>\n<tr class=\"row-34 even\">\n\t<td class=\"column-1\">33<\/td><td class=\"column-2\">fandom.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.50%<\/p><\/td>\n<\/tr>\n<tr class=\"row-35 odd\">\n\t<td class=\"column-1\">34<\/td><td class=\"column-2\">imdb.com<\/td><td class=\"column-3\">0.20%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td><td class=\"column-5\">0.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-0.50%<\/p><\/td>\n<\/tr>\n<tr class=\"row-36 even\">\n\t<td class=\"column-1\">35<\/td><td class=\"column-2\">britannica.com<\/td><td class=\"column-3\">0.40%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td><td class=\"column-5\">0.90%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-1.90%<\/p><\/td>\n<\/tr>\n<tr class=\"row-37 odd\">\n\t<td class=\"column-1\">36<\/td><td class=\"column-2\">en.wikipedia.org<\/td><td class=\"column-3\">4.00%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.10%<\/p><\/td><td class=\"column-5\">10.40%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-4.70%<\/p><\/td>\n<\/tr>\n<tr class=\"row-38 even\">\n\t<td class=\"column-1\">37<\/td><td class=\"column-2\">medicalnewstoday.com<\/td><td class=\"column-3\">0.80%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.20%<\/p><\/td><td class=\"column-5\">1.30%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-1.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-39 odd\">\n\t<td class=\"column-1\">38<\/td><td class=\"column-2\">youtube.com<\/td><td class=\"column-3\">1.10%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.20%<\/p><\/td><td class=\"column-5\">1.50%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-1.70%<\/p><\/td>\n<\/tr>\n<tr class=\"row-40 even\">\n\t<td class=\"column-1\">39<\/td><td class=\"column-2\">healthline.com<\/td><td class=\"column-3\">1.50%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.20%<\/p><\/td><td class=\"column-5\">2.20%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-2.60%<\/p><\/td>\n<\/tr>\n<tr class=\"row-41 odd\">\n\t<td class=\"column-1\">40<\/td><td class=\"column-2\">study.com<\/td><td class=\"column-3\">0.30%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-0.40%<\/p><\/td><td class=\"column-5\">0.50%<\/td><td class=\"column-6\"><p style=\"color:#EA4335\">-1.40%<\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p>\u2026and tracked any growth or decline between the two&nbsp;dates.<\/p>\n<p>When it comes to \u201cAI overview market share\u201d, Reddit is far and away the most dominant player, showing up for 5.5% of all AI overview queries.<\/p>\n<p>This was not the case before the March Core Update.<\/p>\n<p>In fact, on March 12th, Reddit actually placed 6th in terms of AI overview market share, beneath the likes of Quora, Healthline, and Wikipedia.<\/p>\n\n<table id=\"tablepress-402\" class=\"tablepress tablepress-id-402 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Domain<\/th><th class=\"column-3\">Market share<\/th><th class=\"column-4\">Market reach<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">en.wikipedia.org<\/td><td class=\"column-3\">4.10%<\/td><td class=\"column-4\">15.10%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">healthline.com<\/td><td class=\"column-3\">1.70%<\/td><td class=\"column-4\">4.80%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">nih.gov<\/td><td class=\"column-3\">1.50%<\/td><td class=\"column-4\">5.10%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">clevelandclinic.org<\/td><td class=\"column-3\">1.50%<\/td><td class=\"column-4\">8.80%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">quora.com<\/td><td class=\"column-3\">1.40%<\/td><td class=\"column-4\">2.10%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><u>6<\/u><\/td><td class=\"column-2\"><u>reddit.com<\/u><\/td><td class=\"column-3\"><u>1.30%<\/u><\/td><td class=\"column-4\"><u>1.90%<\/u><\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">7<\/td><td class=\"column-2\">youtube.com<\/td><td class=\"column-3\">1.30%<\/td><td class=\"column-4\">3.20%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">8<\/td><td class=\"column-2\">mayoclinic.org<\/td><td class=\"column-3\">1.10%<\/td><td class=\"column-4\">9.00%<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">9<\/td><td class=\"column-2\">medicalnewstoday.com<\/td><td class=\"column-3\">1.00%<\/td><td class=\"column-4\">2.50%<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">10<\/td><td class=\"column-2\">webmd.com<\/td><td class=\"column-3\">0.80%<\/td><td class=\"column-4\">2.80%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-402 from cache -->\n<p>Reddit\u2019s \u201cAI overview market share\u201d has shot up by 4.2% since the March Core Update, which means it has claimed millions of new domain citations in AI overviews.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187515\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-7.png\" alt=\"Chart showing market share trends for websites from August 2024 to May 2025. Notable annotation for March 13th indicates &quot;Google March Core Update&quot; where &quot;Reddit's AI overview market share goes stratospheric.&quot; Reddit.com (blue line) shows dramatic growth to 6% market share by May, surpassing other domains including en.wikipedia.org, quora.com, nih.gov, and clevelandclinic.org. Data table below shows detailed metrics for each domain.\" width=\"1156\" height=\"865\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-7.png 1156w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-7-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-7-768x575.png 768w\" sizes=\"auto, (max-width: 1156px) 100vw, 1156px\"><\/p>\n<p>Quora is the only other site to have seen definitive growth in terms of AI overview market share\u2014nearly every other site has experienced modest to negative growth (south of ~0.5%).<\/p>\n<p>When it comes to the domains earning the most impressions in AI search, the winners are:<\/p>\n\n<table id=\"tablepress-403\" class=\"tablepress tablepress-id-403 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Domain<\/th><th class=\"column-3\">AI overview reach<\/th><th class=\"column-4\">\ud83d\udcc8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">reddit.com<\/td><td class=\"column-3\">10.20%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">8.30%<\/p><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">quora.com<\/td><td class=\"column-3\">6.30%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">4.20%<\/p><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">webmd.com<\/td><td class=\"column-3\">6.50%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">3.70%<\/p><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">merriam-webster.com<\/td><td class=\"column-3\">3.30%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">1.10%<\/p><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">brainly.com<\/td><td class=\"column-3\">1.00%<\/td><td class=\"column-4\"><p style=\"color:#33A854\">0.70%<\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p>These sites have seen significant growth across some of the most visible AI overview keywords in our database.<\/p>\n<p>Meanwhile, the following sites have gone the other&nbsp;way.<\/p>\n\n<table id=\"tablepress-404\" class=\"tablepress tablepress-id-404 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Domain<\/th><th class=\"column-3\">AI overview reach<\/th><th class=\"column-4\">\ud83d\udcc8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">en.wikipedia.org<\/td><td class=\"column-3\">10.40%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-4.70%<\/p><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">clevelandclinic.org<\/td><td class=\"column-3\">5.20%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-3.60%<\/p><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">healthline.com<\/td><td class=\"column-3\">2.20%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-2.60%<\/p><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">mayoclinic.org<\/td><td class=\"column-3\">7.00%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-2.00%<\/p><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">britannica.com<\/td><td class=\"column-3\">0.90%<\/td><td class=\"column-4\"><p style=\"color:#EA4335\">-1.90%<\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p>Despite having the highest reach (10.4%) of any domain\u2014surpassing even Reddit\u2014Wikipedia has lost more visible AI overview keywords (4.7%) than any other site we analyzed.<\/p>\n<h3><a id=\"post-187508-_7aj3ebl9sva\"><\/a>Forums and UGC dominate AI overviews<\/h3>\n<p>Forums and Q&amp;A sites like Reddit and Quora have benefited most from the AI overview surge since Google\u2019s March Core Update.<\/p>\n<p>They\u2019ve seen the strongest growth pattern out of all domain categories.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-8.jpg\" alt=\"Graph showing market share trends for reddit.com and quora.com from August 2024 to May 10, 2025. Reddit.com (blue line) reaches 6.0% market share, significantly outperforming quora.com (orange line) at 4.5%. Both show dramatic growth after March 2025. Data table shows reddit.com leads with 2.3M mentions and 266M impressions, while en.wikipedia.org has highest market reach at 20.4%.\" width=\"2048\" height=\"1530\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-8.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-8-569x425.jpg 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-8-768x574.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-8-1536x1148.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>One possible explanation is that forums are inherently conversational, which aligns totally with the Q&amp;A format of AI overviews.<\/p>\n<h3><a id=\"post-187508-_ekb002ydr3vn\"><\/a>Most sites saw neutral or positive gains<\/h3>\n<p>Two-thirds of the domains we analyzed saw neutral or positive growth in AI overview market share following Google\u2019s March Core Update. On average, AI overview market share grew by 0.21%.<\/p>\n<p>However, AI overview market <strong>reach<\/strong> experienced a slight decline (-0.13%), indicating that a smaller number of dominant websites are hoovering up some of the more visible AI overview keywords.<\/p>\n<p>It\u2019s worth noting that our analysis focused only on the 40 most cited domains in AI overviews.<\/p>\n<p>It\u2019s entirely possible that things could look very different across a larger dataset.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to track AI overview growth\" data-section=\"track-ai-overview-growth\">\n<h2><a id=\"post-187508-_nrcgpkklo8kt\"><\/a>How can you track AI overview growth?<\/h2>\n<\/div><\/div>\n<p>Here\u2019s how you can keep tabs on the trajectory of AI overviews, on the whole, and in your&nbsp;niche.<\/p>\n<h3><a id=\"post-187508-_o7y52fwz6qys\"><\/a>Check Ahrefs Brand&nbsp;Radar<\/h3>\n<p>As I already mentioned, for a top-level, industry-agnostic AI overview of market and trend data, you can do an open search in Brand&nbsp;Radar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187517\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-9.png\" alt=\"A screenshot of Ahrefs Brand Radar interface, showing a simple line chart growing signifcantly over time. An arrow points at a box that is titled &quot;Find mentions of brands, products or services&quot;. The Arrow is accompanied by text reading &quot;Leave blank&quot;\" width=\"1994\" height=\"1840\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-9.png 1994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-9-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-9-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-9-1536x1417.png 1536w\" sizes=\"auto, (max-width: 1994px) 100vw, 1994px\"><\/p>\n<p>But you can also use <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to track growth across mentions of words you care about (e.g. brand, competitors, products, topics) in AI overview queries and AI overview outputs.<\/p>\n<p>For example, say I wanted to assess the growth of \u201cAhrefs\u201d mentions in both AI overview keywords and AI overview content, I can drop that keyword into the search bar, and select \u201ckeyword OR AI overview\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-10.png\" alt=\"Screenshot of Brand Radar tool showing mentions of &quot;ahrefs&quot; brand. The interface shows an arrow highlighting a filter dropdown highlighting &quot;Keyword or AI overview&quot; option.\" width=\"1156\" height=\"903\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-10.png 1156w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-10-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-10-768x600.png 768w\" sizes=\"auto, (max-width: 1156px) 100vw, 1156px\"><\/p>\n<p>Then I can dive into our AI overview growth (or decline) in terms&nbsp;of:<\/p>\n<ul>\n<li>Mentions<\/li>\n<li>Impressions<\/li>\n<li>Market share\/reach<\/li>\n<li>Competitor share\/reach<\/li>\n<\/ul>\n<p><a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> also lets you monitor your relative ownership of specific topics vs. competitors, and track how that changes over&nbsp;time.<\/p>\n<p>Just apply a filter to the dataset\u2013in this case I\u2019ve focused on our share across the topic of backlinks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187519\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-11.png\" alt=\"Screenshot of Brand Radar filter interface showing United States market scope with &quot;Filter dataset&quot; dropdown expanded, and arrow pointing to a search configured for &quot;backlink&quot; keyword with 775 results in scope.\" width=\"1024\" height=\"191\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-11.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-11-680x127.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-11-768x143.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p>Then, in the \u201cFind mentions of brands, products or services\u201d section, enter your brand and hit \u201cSuggest more\u201d for AI generated competitor suggestions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-12.png\" alt=\"Search interface for brand mentions showing multiple SEO tools selected: ahrefs, BuzzSumo, Linkody, Majestic, Moz, and SEMrush, returning 265 results. Orange &quot;Explore&quot; button visible with &quot;Suggest more&quot; button circled.\" width=\"1024\" height=\"169\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-12.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-12-680x112.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-12-768x127.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p>And you\u2019ll see how your AI overview ownership tracks over time, vs. your competition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-13.png\" alt=\"Ahrefs Brand Radar graph comparing &quot;backlink&quot; mentions from August 2024 to May 2025. Ahrefs leads with 234 mentions (30.2% market share, 94.9% competitive reach), followed by SEMrush (202 mentions) and Moz (105 mentions). All tools show growth after March, with ahrefs and SEMrush maintaining the highest positions. BuzzSumo, Majestic and Linkody show minimal presence, with Linkody showing zero mentions.\" width=\"1034\" height=\"776\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-13.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-13-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-13-768x576.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/p>\n<h3><a id=\"post-187508-_4u4o05s3cf0i\"><\/a>Do a domain search in Ahrefs Brand&nbsp;Radar<\/h3>\n<p>Find out how often your site and your competitors are being referenced in AI overviews, and see how that grows or dips over&nbsp;time.<\/p>\n<p>Just click the \u201cDomains\u201d tab on your original search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-14.png\" alt=\"Screenshot of Brand Radar tool (Beta) showing domain performance metrics. Arrow points at the &quot;Domain&quot; tab. Graph displays traffic trends for reddit.com, quora.com, en.wikipedia.org, nih.gov, and clevelandclinic.org from August to May 2025. \" width=\"1036\" height=\"777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-14.png 1036w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-14-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-14-768x576.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\"><\/p>\n<h3><a id=\"post-187508-_oaajb75bkbdg\"><\/a>Check Ahrefs Organic Keywords report<\/h3>\n<p>Head to Ahrefs Site Explorer report, and navigate to \u201cOrganic Keywords\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Site-Explorer-Organic-Keywords-Report.jpg\" alt=\"Site Explorer Organic Keywords Report\" width=\"1956\" height=\"1908\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Site-Explorer-Organic-Keywords-Report.jpg 1956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Site-Explorer-Organic-Keywords-Report-436x425.jpg 436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Site-Explorer-Organic-Keywords-Report-768x749.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Site-Explorer-Organic-Keywords-Report-1536x1498.jpg 1536w\" sizes=\"auto, (max-width: 1956px) 100vw, 1956px\"><\/p>\n<p>Then apply a SERP Feature filter\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-16.png\" alt=\"Ahrefs Organic Keywords Report with the &quot;Add filter&quot; component highlighted, and an arrow pointing to &quot;SERP Features&quot; in the dropdown\" width=\"1129\" height=\"857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-16.png 1129w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-16-560x425.png 560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-16-768x583.png 768w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\"><\/p>\n<p>And check \u201cAI overview\u201d. To see every keyword you\u2019re ranking for that returns an AI overview at the top of the SERP, select \u201cOn&nbsp;SERP\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187525\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-17.png\" alt=\"Ahrefs Organic Keywords Report with the &quot;On SERP&quot; radio dial button highlighted, and an arrow pointing to &quot;AI overview&quot; in the dropdown\" width=\"1132\" height=\"916\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-17.png 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-17-525x425.png 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-17-768x621.png 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\"><\/p>\n<p>These represent AI overview opportunities\/targets.<\/p>\n<p>To focus on the AI Overviews you\u2019re currently owning, select \u201cWhere target ranks\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-18.png\" alt=\"Ahrefs Organic Keywords Report with the &quot;Where target ranks&quot; radio dial button highlighted, and an arrow pointing to &quot;AI overview&quot; in the dropdown\" width=\"899\" height=\"848\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-18.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-18-451x425.png 451w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/word-image-187508-18-768x724.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>And use the \u201cPositions\u201d trend chart to track your AI overview ownership over&nbsp;time.<\/p>\n<h3>How you can optimize for AI overviews<\/h3>\n<p>With this growth, there\u2019s going to be even more of a tussle for visibility within the confines of an AI overview box.<\/p>\n<p>Based on the results of our <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\">AI overview keyword research<\/a>, Andrei has put together 6 simple steps on how to rank in AI overviews.<\/p>\n<p>Bookmark it if you want to a better chance of your site being cited in all of AI search.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-rdgoqv2fjqw\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-rdgoqv2fjqw\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/RdGOqv2FJqw?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/RdGOqv2FJqw?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h2><a id=\"post-187508-_nf7pumffuwz2\"><\/a>What\u2019s next?<\/h2>\n<p>Our data shows that AI Overviews have exploded with Google\u2019s latest Core Update.<\/p>\n<p>Google has said it will be releasing more <a href=\"https:\/\/www.seroundtable.com\/google-core-updates-more-often-38569.htmln-38569.html\">Core Updates, more regularly<\/a>.<\/p>\n<p>Use <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> to keep an eye on the presence of AI overviews in the SERPs\u2014especially around future Core Updates.<\/p>\n<p>Track how your brand appears in AI overviews, how often AI cites your content, and how your competitors show up over&nbsp;time.<\/p>\n<p>You can also check in on your CTR in Google Search Console or <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a>. If clicks drop off, AI overview growth may well be the culprit.<\/p>\n<p>Now might also be the time to take a fresh look at how you size up your content wins\u2014moving from traffic-centric metrics to brand awareness indicators\u2014to get a better understanding of your place within the AI ecosystem that now stands between you and your audience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This chimes with what we\u2019re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis. Here\u2019s what<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[464,467],"class_list":["post-187508","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Overviews Have Doubled (25M AIOs Analyzed)<\/title>\n<meta name=\"description\" content=\"We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google\u2019s March Core Update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Overviews Have Doubled (25M AIOs Analyzed)\" \/>\n<meta property=\"og:description\" content=\"We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google\u2019s March Core Update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T10:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T08:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/Ahrefs-Brand-Radar-visualization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise Linehan, Xibeijia Guan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-overview-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-overview-growth\\\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"AI Overviews Have Doubled (25M AIOs Analyzed)\",\"datePublished\":\"2025-05-13T10:00:42+00:00\",\"dateModified\":\"2025-05-16T08:51:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-overview-growth\\\/\"},\"wordCount\":1679,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-overview-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ai-overviews-have-doubled-25m-aios-by-louise-linehan-data-studies.jpg\",\"articleSection\":[\"Data &amp; 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