{"id":187433,"date":"2025-05-07T10:12:05","date_gmt":"2025-05-07T15:12:05","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=187433"},"modified":"2025-05-07T10:12:09","modified_gmt":"2025-05-07T15:12:09","slug":"share-of-search","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/share-of-search\/","title":{"rendered":"Share of Search: How to Calculate, Use, And Improve It"},"content":{"rendered":"
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Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100.<\/p>\n\n\n\n<\/div>\n\n\n\n

For example, let\u2019s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:<\/p>\n\n\n\n

20,000 \u00f7 50,000 \u00d7 100 = 40%<\/code><\/p>\n\n\n\n

Because SoS reflects real search behavior, it gives you quick feedback on brand awareness<\/a>\u2014much faster than surveys or sales reports.<\/p>\n\n\n\n

If your share of search rises, interest in your brand is probably growing and may soon turn into a higher market share. If it falls, competitors are gaining ground, so you may need to adjust your message or content before sales slip. Checking this metric every month or quarter will help you spot trends early.<\/p>\n\n\n

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