{"id":187106,"date":"2025-04-17T11:09:09","date_gmt":"2025-04-17T16:09:09","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=187106"},"modified":"2025-05-16T04:17:24","modified_gmt":"2025-05-16T09:17:24","slug":"brand-awareness-dashboard","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/","title":{"rendered":"How I Built a Brand Awareness Dashboard in Looker Studio"},"content":{"rendered":"<div class=\"intro-txt\">2025 is all about brand building. At Ahrefs, we\u2019ve already been doing that for over a decade, but there\u2019s never been a better time for us to ramp things up.&nbsp;<\/div>\n<p>After writing an article on <a href=\"https:\/\/ahrefs.com\/blog\/how-to-measure-brand-awareness\/\">11 ways to measure brand awareness<\/a>, I figured now\u2019s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those brand wins come rolling in&nbsp;\ud83d\ude09<\/p>\n<p>I needed a reliable way to track Ahrefs\u2019 brand performance\u2014regularly and over&nbsp;time.<\/p>\n<p>Luckily for me, we already have a <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Looker Studio Template<\/a> hooked up to all our main tools via the API, which made it easy to create a live, auto-updating dashboard of the key organic brand metrics I cared&nbsp;about.<\/p>\n<p>Below, I show you exactly how to replicate this for your own&nbsp;brand.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The dashboard\u2026\" data-section=\"brand-awareness-dashboard\">\n<h2><a id=\"post-187106-_hmmxng5ctvlu\"><\/a>The brand awareness dashboard of dreams\u2026<\/h2>\n<\/div><\/div>\n<p>I created a high-level view of how \u201cvisible\u201d the Ahrefs brand is in organic search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187107\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-1.gif\" alt=\"A gif flicking through 6 pages of Ahrefs' brand awareness Looker Studio dashboard, complete with scorecard stats, tables, and history charts\" width=\"1920\" height=\"1441\"><\/p>\n<p>I started off by playing around with existing data in Ahrefs\u2019 pre-made Looker Studio templates.<\/p>\n<p>This gave me an idea of how to configure the data, until I eventually found my favorite brand analysis datapoints.<\/p>\n<p>Here\u2019s a quick snapshot of the data I analyzed:<\/p>\n<ul>\n<li>Branded traffic over time and Share of Voice (SoV) for branded keywords<\/li>\n<li>Top pages and how they\u2019re contributing to branded traffic<\/li>\n<li>Branded keyword performance (volume, CPC, ranking)<\/li>\n<li>The location and quality of branded backlinks<\/li>\n<li>New\/lost branded backlinks<\/li>\n<li>Branded SERP feature ownership<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to track your own brand awareness in Looker Studio\" data-section=\"how-to-use\">\n<h2><a id=\"post-187106-_n8pnc3l8gqzo\"><\/a>How to track your own brand awareness in Looker Studio<\/h2>\n<\/div><\/div>\n<p>Here are 7 steps to measuring your own organic brand performance in Looker Studio.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Use an existing Ahrefs Looker Studio template\" data-section=\"existing-ls-template\">\n<h3>1. <a id=\"post-187106-_j84enjl91vpg\"><\/a>Use an existing Ahrefs Looker Studio template<\/h3>\n<\/div><\/div>\n<p>The easiest way to create your own LS dashboard is to adapt one of our three templates.<\/p>\n<p><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/54258fc6-9ef0-4718-98df-1a4c4aa87ece\/page\/p_1bfyh3p8oc\">Site Explorer<\/a> is best for keeping tabs on total organic traffic, paid traffic, organic keywords, and backlinks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-2.png\" alt=\"A screenshot of Ahrefs Site Explorer dashboard, showing scorecard stats, and organic traffic trended over time\" width=\"2048\" height=\"1533\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-2.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-2-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-2-768x575.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-2-1536x1150.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/60e07a66-84cc-4992-b212-94bdf02851aa\/page\/Ml3lC\">Rank Tracker<\/a> is useful for overview stats and project-level analysis. It helps you track SoV against competitors, SERP Feature ownership, and positions across a specific set of keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187109\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-3.png\" alt=\"A screenshot of Ahrefs Rank Tracker dashboard, showing 4 trend charts, tracking share of voice, average position, traffic, and SERP features for March 17th - Apr 15th 2025\" width=\"2048\" height=\"1535\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-3-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-3-768x576.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-3-1536x1151.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/5a10fad2-a23e-41f3-bd71-40ab5ce01e21\/page\/p_35x46x12oc\">Site Audit<\/a> is useful when you want to go deep into the technical SEO side of things. It gives you indexability insights, on-page content issues, and core web vitals status updates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187110\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-4.png\" alt=\"A screenshot of Ahrefs Site Audit Looker Studio dashboard template\" width=\"2048\" height=\"1539\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-4.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-4-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-4-768x577.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-4-1536x1154.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>I mostly wanted to monitor <strong>broad<\/strong> brand metrics, so I started off with the Site Explorer template, and then fed in Rank Tracker data to home-in on some of our most important keywords.<\/p>\n<p>To adapt a template, just click on the three dots on the right and click \u201cMake a&nbsp;copy\u201d.<br>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187111\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-5.png\" alt=\"A screenshot of Ahrefs Site Explorer dashboard, with an arrow pointing out the &quot;make a copy&quot; button\" width=\"1169\" height=\"920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-5.png 1169w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-5-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-5-768x604.png 768w\" sizes=\"auto, (max-width: 1169px) 100vw, 1169px\"><\/p>\n<p>Then under \u201cNew data source\u201d click \u201cCreate data source\u201d\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-6.jpg\" alt=\"A screenshot showing a dropdown of data sources, highlighting the button &quot;Create data source&quot;\" width=\"2048\" height=\"1486\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-6.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-6-586x425.jpg 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-6-768x557.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-6-1536x1115.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>\u2026and search for your chosen Ahrefs data connector.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187113\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-7.jpg\" alt=\"A search bar containing the word &quot;Ahrefs&quot;, with three Ahrefs data sources returning below\" width=\"2048\" height=\"1197\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-7-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-7-768x449.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-7-1536x898.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><br>\nChoose your project, and leave all other fields blank\u2014you can adjust them later on in the actual report.&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-8.png\" alt=\"A screenshot of Ahref Site Explorer configuration, showing Ahrefs' project selected\" width=\"972\" height=\"656\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-8.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-8-630x425.png 630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-8-768x518.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/p>\n<p>The exception to this rule is if you\u2019re adding \u201cRank Tracker\u201d as a data source. In this case, you\u2019ll need to select a \u201cDevice type\u201d before you can \u201cConnect\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187115\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-9.png\" alt=\"A screenshot of Ahref Rank Tracker configuration, with arrow highlighting Device Type filled with &quot;Mobile&quot;\" width=\"2046\" height=\"1438\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-9.png 2046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-9-605x425.png 605w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-9-768x540.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-9-1536x1080.png 1536w\" sizes=\"auto, (max-width: 2046px) 100vw, 2046px\"><\/p>\n<p>On the next screen, hit \u201cAdd to report\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187116\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-10.png\" alt=\"A pop-up institial over Ahrefs' Looker Studio report, saying &quot;You are able to add data to this report&quot;, with a button saying &quot;Add to report&quot;\" width=\"1018\" height=\"919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-10.png 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-10-471x425.png 471w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-10-768x693.png 768w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Add in more data connectors\" data-section=\"add-data-connectors\">\n<h3><a id=\"post-187106-_p133q7rskqgb\"><\/a>2. Add in more data connectors<\/h3>\n<\/div><\/div>\n<p>At this point, you can add other data connectors like Rank Tracker or Site Audit, so that you have more dimensions, metrics, and parameters to play&nbsp;with.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187117\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-11.png\" alt=\"A closeup of Ahrefs Looker Studio Site Explorer report, with arrow pointing to the button &quot;Add data&quot;\" width=\"695\" height=\"293\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-11.png 695w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-11-680x287.png 680w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\"><\/p>\n<p>Click \u201cAdd data\u201d, search for Ahrefs again, then select your connector, and repeat the configuration above.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Choose \u201cfilterable\u201d fields\" data-section=\"filterable-fields\">\n<h3>3. <a id=\"post-187106-_ji726k3rmldl\"><\/a>Choose \u201cfilterable\u201d fields<\/h3>\n<\/div><\/div>\n<p>If you want to isolate brand performance, you need to be able to filter all of your&nbsp;data.<\/p>\n<p>But not all Ahrefs fields and charts can be segmented in this way (e.g. Organic traffic charts, Top pages history charts).<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">One important thing to know when you\u2019re building your report is that you can only combine fields from the same field group. Check those groups out, to understand how best to configure charts, tables, and scorecards:\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/rank-tracker-fields\">Rank Tracker fields<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/site-audit-fields\">Side Audit fields<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/site-explorer-fields\">Site Explorer fields<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>For that reason, every datapoint I included in my dashboard was chosen because it can be filtered.<\/p>\n<p>On each page, I segmented our overall performance, using regex and contains filters, using \u201cinput boxes\u201d to limit analysis to our brand name and any variants\/misspellings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-12.png\" alt=\"A closeup of Ahrefs Looker Studio brand awareness report, with arrow pointing to the button &quot;Input inbox&quot;\" width=\"1206\" height=\"755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-12.png 1206w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-12-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-12-768x481.png 768w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Pay attention to how other sites mention your brand in link anchor text. This is how I built my regex&nbsp;list.\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187119\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-13.png\" alt=\"A closeup of a regex input box with relevant variations of the Ahrefs brand name including ahrefs|aherfs|ahref|ahrefsbot\" width=\"903\" height=\"275\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-13.png 903w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-13-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-13-768x234.png 768w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\"><\/p>\n<\/div><\/div>\n<p>To apply these filters, make sure you have \u201cAllowed\u201d our pre-configured parameters. You can\u2019t filter certain charts or data without these parameters. I\u2019ve made this mistake a couple of times! To check, head to \u201cData Sources\u201d on the right, and click the pencil icon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-14.png\" alt=\"A closeup of the &quot;edit data source&quot; in Google Looker Studio\" width=\"670\" height=\"712\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-14.png 670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-14-400x425.png 400w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\"><\/p>\n<p>Then scroll down to \u201cParameters\u201d. If any are greyed out, click on the three dots and select \u201cShow\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187121\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-15.png\" alt=\"A closeup of parametes, with arrow pointing to the button &quot;Show&quot;\" width=\"558\" height=\"495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-15.png 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-15-479x425.png 479w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\"><\/p>\n<p>For example, I used the \u201cKeyword contains\u201d parameter to filter our Rank Tracker data by brand keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187122\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-16.jpg\" alt=\"A closeup of the &quot;Keyword contains&quot; parameter\" width=\"2048\" height=\"1467\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-16.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-16-593x425.jpg 593w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-16-768x550.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-16-1536x1100.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Every dimension, metric, field, and visualization I added to the dashboard was very much trial and&nbsp;error.<\/p>\n<p>I recommend playing around with the data in the same way, until you build what you need to&nbsp;see.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Track your most important brand keywords\" data-section=\"important-brand-keywords\">\n<h3>4. <a id=\"post-187106-_2m2tn016vlmq\"><\/a>Track your most important brand keywords<\/h3>\n<\/div><\/div>\n<p>Using the Rank Tracker data source, you can monitor a bucket of your most valuable keywords.<\/p>\n<p>Track one of your projects in Ahrefs that\u2019s a mixture of brand and non-brand terms, then use \u201cTags\u201d or filters to zero-in on brand&nbsp;terms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187123\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-17.png\" alt=\"A screenshot of a Rank Tracker report that uses &quot;Tags&quot; to compare branded keyword traffic to other tags\" width=\"2048\" height=\"1057\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-17.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-17-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-17-768x396.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-17-1536x793.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Or, set up a new project tracking <strong>only<\/strong> your brand keywords.<\/p>\n<p>Once you\u2019re looking at brand terms, select the \u201cscorecard with compact numbers\u201d view, to see high-level metrics at the top of your report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187124\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-18.png\" alt=\"A screenshot of Ahrefs brand awareness dashboard, with the right hand data panel open and scorecard visualization highlighted with an arrow\" width=\"1478\" height=\"552\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-18.png 1478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-18-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-18-768x287.png 768w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\"><\/p>\n<p>When you\u2019re configuring these \u201cscorecard\u201d numbers, make sure you use our <a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/rank-tracker-fields#competitors-history\">competitors history fields<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187125\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-19.png\" alt=\"A screenshot of Ahrefs brand awareness dashboard, with the right hand data panel open and scorecard &quot;Competitors history&quot; fields highlighted with an arrow\" width=\"1038\" height=\"777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-19.png 1038w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-19-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-19-768x575.png 768w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\"><\/p>\n<p>This way you can monitor any growth or decline with \u201csparkline\u201d visuals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-20.png\" alt=\"Ahrefs brand awareness dashboard highlighting top-line brand traffic &amp; SoV numbers, based on an input containing the word &quot;ahref&quot;. Stats show 4.6m traffic, and 90% avg SoV for Jan 2025\" width=\"1331\" height=\"403\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-20.png 1331w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-20-680x206.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-20-768x233.png 768w\" sizes=\"auto, (max-width: 1331px) 100vw, 1331px\"><\/p>\n<p>Finally, set up an \u201cIs your website filter\u201d to monitor only your site, and sift out any competitors you track in your project.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187127\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-21.png\" alt=\"A closeup of a &quot;Is your website filter&quot;\" width=\"523\" height=\"282\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Track your top brand pages\" data-section=\"brand-pages\">\n<h3>5. <a id=\"post-187106-_t5girrwot8pl\"><\/a>Track your top brand&nbsp;pages<\/h3>\n<\/div><\/div>\n<p>Now that you\u2019ve tracked your self-selected brand keywords, monitor the ones driving traffic to your top&nbsp;pages.<\/p>\n<p>You can plug into our \u201cTop pages\u201d data via the Site Explorer template.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-22.png\" alt=\"A screenshot of Ahrefs Site Explorer Looker Studio report, with an arrow highlighting the &quot;Top pages&quot; page\" width=\"1414\" height=\"920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-22.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-22-653x425.png 653w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-22-768x500.png 768w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\"><\/p>\n<p>Just as you did for Rank Tracker, add scorecard stats and deltas at the top of the report to understand your overall, month-over-month performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187129\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-23.jpg\" alt=\"Ahrefs brand awareness dashboard highlighting high-level &quot;top pages&quot; numbers, based on a regex input box containing ahrefs brand keywords. Stats show 1.23m traffic, and $1.59m traffic value Jan 2025\" width=\"2048\" height=\"615\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-23.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-23-680x204.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-23-768x231.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-23-1536x461.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Treat these metrics as a starting point, then see what\u2019s driving brand performance at the page&nbsp;level.<\/p>\n<p>To do so, set up table data below using a series of dimensions determined by <a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/site-explorer-fields#top-pages\">\u201cTop page\u201d fields<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187130\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-24.png\" alt=\"A screenshot of a table in Ahrefs Looker Studio dashboard, with data configuration open on the right, and an arrow highlight &quot;Top pages&quot; fields\" width=\"1497\" height=\"499\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-24.png 1497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-24-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-24-768x256.png 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Monitor all brand keywords\" data-section=\"all-brand-keywords\">\n<h3>6. <a id=\"post-187106-_2sz950a9ofpb\"><\/a>Monitor all brand keywords<\/h3>\n<\/div><\/div>\n<p>You\u2019ve tracked a custom set of brand keywords, your top page brand keywords\u2014now assess <strong>all<\/strong> of your brand keywords.<\/p>\n<p>Pull in data from the Organic Keywords report. This lets you see all of the keywords your brand is showing up for (not just the ones you manually track)\u2014great for spotting breakout terms.<\/p>\n<p>Set up quick-glance stats of traffic, CPCs, positions, and search volume data, using <a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/site-explorer-fields#organic-keywords\">\u201cOrganic keywords\u201d fields<\/a> as your metrics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187131\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-25.png\" alt=\"A screenshot of &quot;scorecard&quot; chart highlighted for the &quot;positions&quot; metric, with data configuration open on the right, and an arrow highlighting the &quot;Organic keywords&quot; fields\" width=\"1603\" height=\"788\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-25.png 1603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-25-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-25-768x378.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-25-1536x755.png 1536w\" sizes=\"auto, (max-width: 1603px) 100vw, 1603px\"><\/p>\n<p>Then create a pie chart to visualize your SERP Feature ownership.<\/p>\n<p>1. Add \u201cKeyword URL feature\u201d as the dimension<br>\n2. Add \u201cKeyword\u201d as the metric<br>\n3. Add \u201cKeyword\u201d as the sort feature (by descending)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-26.png\" alt=\"A screenshot of &quot;pie chart highlighted, showing the SERP Feature breakdown, with data configuration open on the right, and 3 steps for configuring the chart\" width=\"1477\" height=\"765\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-26.png 1477w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-26-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-26-768x398.png 768w\" sizes=\"auto, (max-width: 1477px) 100vw, 1477px\"><\/p>\n<p>4. Add a filter \u201cKeyword URL remove blanks\u201d (Exclude \u2192 Keyword URL feature \u2192 Is&nbsp;Null)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-27.png\" alt=\"A screenshot showing the setup of \u201cKeyword URL remove blanks\u201d filter\" width=\"1503\" height=\"1080\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-27.png 1503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-27-591x425.png 591w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-27-768x552.png 768w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\"><\/p>\n<p>Then build a simple table of keyword performance data, including metrics like volume, keyword difficulty (KD), positions, traffic, and traffic growth, so you can see the data behind performance peaks and troughs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-28.png\" alt=\"A screenshot of a table in Ahrefs Looker Studio dashboard, showing a list of brand keywords and metrics like volume, KD, CPC, and traffic\" width=\"1284\" height=\"571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-28.png 1284w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-28-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-28-768x342.png 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Monitor your brand backlinks\" data-section=\"band-backlinks\">\n<h3>7. <a id=\"post-187106-_akx34jdpobeg\"><\/a>Monitor your brand backlinks<\/h3>\n<\/div><\/div>\n<p>The way third parties reference your brand matters more than ever, if you want to stand out in AI and search.<\/p>\n<p>Track how third-party sites are referencing your brand using Site Explorer\u2019s Backlinks report.<\/p>\n<p>Start with big-picture metrics:<\/p>\n<ul>\n<li>Total brand&nbsp;links<\/li>\n<li>New vs. lost branded links<\/li>\n<li>Net gain over time (New brand links \u2013 Lost brand&nbsp;links)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187135\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-29.png\" alt=\"A screenshot of big-picture metrics: Total brand links, New vs. lost branded links, and net gain over time.\" width=\"1017\" height=\"186\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-29.png 1017w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-29-680x124.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-29-768x140.png 768w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\"><\/p>\n<p>Then visualize the quality of these links. Set up pie charts of your branded links broken down by domain rating (DR).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-30.png\" alt=\"A pie chart of branded inks by DR. 80-100 (1.3%), 60-80(8.8%), 40-60 (15.4%), 20-40 (22.8%), other (51.3%)\" width=\"582\" height=\"519\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-30.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-30-477x425.png 477w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> Note down your percentage of DR &gt; 60+ branded backlinks each month\u2014this is a good way to assess the growth of high-authority links.<\/div><\/div>\n<p>You can also track your in-content links so you\u2019re not focusing on non-relevant html or image&nbsp;links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-31.png\" alt=\"A pie chart of branded links by location. In Content: 25.3%, Other: 74.7%\" width=\"470\" height=\"520\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-31.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-31-384x425.png 384w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\"><\/p>\n<p>And monitor link languages, to infer how many brand references are coming from your target regions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-32.png\" alt=\"A horizontal bar chart showing brand referring page languages (en, ru, es, et, de)\" width=\"505\" height=\"520\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-32.png 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-32-413x425.png 413w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\"><\/p>\n<p>Then, check performance on a link-by-link basis, by adding in table-detail below, including:<\/p>\n<ul>\n<li>Brand referring domains<\/li>\n<li>Brand anchors<\/li>\n<li>Individual brand backlinks<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-33.png\" alt=\"A screenshot of 3 tables showing table-detail below, including: Brand referring domains, Brand anchors, Individual brand backlinks sorted by traffic\" width=\"1476\" height=\"532\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-33.png 1476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-33-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-33-768x277.png 768w\" sizes=\"auto, (max-width: 1476px) 100vw, 1476px\"><\/p>\n<p>Finally, sort these tables by traffic to get a quick idea of where your most organically visible brand links are coming from.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5 ways to use this dashboard\" data-section=\"5-uses\">\n<h2><a id=\"post-187106-_3lpujz38tr8o\"><\/a>5 ways to use this dashboard<\/h2>\n<\/div><\/div>\n<p>Once your dashboard\u2019s up and running, there are a few practical ways to start putting the data to&nbsp;use.<\/p>\n<p>A good first step is to report on your brand performance over the last year and use those stats as your benchmark metrics.<\/p>\n<p>From there, track performance each month\u2014comparing against your benchmarks and noting any growth or decline. If anything interesting jumps out, share it with your&nbsp;team.<\/p>\n<p>Beyond that, here are five more ways you can use this&nbsp;data:<\/p>\n<h3><a id=\"post-187106-_lp4y7klx3y0g\"><\/a>1. Benchmark brand performance<\/h3>\n<p>Compare your brand traffic, links, and SERP visibility against total performance, to see how much of your organic success comes from branded activity.<\/p>\n<p>Just use those \u201ckeyword contains\u201d and \u201cregex\u201d filters to track brand performance, then leave them blank to gauge total performance.<\/p>\n<p>For example, we found that our branded link gain in Q1 this year was 160% higher than our total link&nbsp;gain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-34.png\" alt=\"a side-by-side comparison of link gain metrics for Ahrefs Looker Studio dashboard\u2014the version on the left is for &quot;Brand links&quot;, with Link gain box highlighted\u2014the number inside reads 228.1K. The version on the right is for &quot;Non-brand links&quot;, with Link gain box highlighted\u2014the number inside reads 25.4K\" width=\"1985\" height=\"536\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-34.png 1985w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-34-680x184.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-34-768x207.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-34-1536x415.png 1536w\" sizes=\"auto, (max-width: 1985px) 100vw, 1985px\"><\/p>\n<p>This insight tells us that the Ahrefs brand has attracted more than double the amount of links this year, compared to our overall average.<\/p>\n<h3><a id=\"post-187106-_uzhug8itadjn\"><\/a>2. Monitor brand trends over&nbsp;time<\/h3>\n<p>Track how your brand presence evolves month-to-month.<\/p>\n<p>For example, from our LS dashboard, I noticed that our brand keyword traffic has grown by 28% this quarter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-35.png\" alt=\"A screenshot of Ahrefs' brand keywords report in the Looker Studio dashboard, highlighting keyword traffic gain\" width=\"1317\" height=\"434\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-35.png 1317w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-35-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-35-768x253.png 768w\" sizes=\"auto, (max-width: 1317px) 100vw, 1317px\"><\/p>\n<p>If you revisit data regularly, you can look for patterns and correlations, like whether a rise in high authority links correlates with traffic spikes.<\/p>\n<p>This data can be a case for more brand investment\u2014or a warning when metrics dip.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Feed a PDF of your monthly Looker Studio reports to ChatGPT and ask for help identifying any trends or correlations.<\/div><\/div>\n<h3><a id=\"post-187106-_rkehnulnu1aa\"><\/a>3. Track brand positioning shifts<\/h3>\n<p>If you\u2019re repositioning your brand (at Ahrefs, for instance, we\u2019re moving towards becoming a \u201cmarket intelligence\u201d tool), watch how keyword and content performance changes.<\/p>\n<p>Tracking growth keywords can show you if your brand messaging is headed in the right direction\u2014or if there\u2019s a mismatch between how you want to be seen and how your audience actually sees&nbsp;you.<\/p>\n<p>Your \u201cTop pages\u201d and \u201cBranded backlinks &amp; anchors\u201d reports can give you a better idea of how strongly users connect your brand with certain topics.<\/p>\n<h3><a id=\"post-187106-_ed87c8n2shkm\"><\/a>4. Measure campaign impact<\/h3>\n<p>Use the dashboard to see if brand campaigns, PR, or partnerships are moving the needle.<\/p>\n<p>After we revamped the <a href=\"https:\/\/ahrefs.com\/academy\">Ahrefs Academy<\/a> last month, we can see related Academy pages have been some of our top traffic drivers this&nbsp;month.<\/p>\n<h3><a id=\"post-187106-_q1f8ey4pkbl\"><\/a>5. Test brand content optimizations<\/h3>\n<p>If you\u2019re experimenting with including your brand name more frequently alongside relevant phrases, ideas, and features\u2014like in titles, meta descriptions, or on-page copy\u2014you can use the dashboard to see whether it\u2019s improving your branded keyword performance.<\/p>\n<h2><a id=\"post-187106-_hlva4ohortf\"><\/a>Wrapping up<\/h2>\n<p>We\u2019re living in a brand-first era. Brand is increasingly a top funnel <em>and<\/em> bottom funnel play\u2014it drives both discovery and conversions.<\/p>\n<p>Without brand awareness, you will be invisible in search, LLMs, and buyer discussions.<\/p>\n<p>You can\u2019t optimize what you don\u2019t measure. With AI reshaping the landscape, it\u2019s critical to monitor your brand presence now.<\/p>\n<p>Have a go at creating your own brand awareness report with <a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\/reference\/report-templates\">Ahrefs Looker Studio template<\/a>, and let me know how you get&nbsp;on.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After writing an article on 11 ways to measure brand awareness, I figured now\u2019s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[461,335],"tags":[],"coauthors":[464],"class_list":["post-187106","post","type-post","status-publish","format-standard","hentry","category-enterprise-seo","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How I Built a Brand Awareness Dashboard in Looker Studio<\/title>\n<meta name=\"description\" content=\"I created a live, auto-updating dashboard of Ahrefs&#039; organic brand performance. Here&#039;s how you can replicate this for your own brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How I Built a Brand Awareness Dashboard in Looker Studio\" \/>\n<meta property=\"og:description\" content=\"I created a live, auto-updating dashboard of Ahrefs&#039; organic brand performance. Here&#039;s how you can replicate this for your own brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T16:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T09:17:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Louise Linehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"How I Built a Brand Awareness Dashboard in Looker Studio\",\"datePublished\":\"2025-04-17T16:09:09+00:00\",\"dateModified\":\"2025-05-16T09:17:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/\"},\"wordCount\":2091,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/how-i-built-a-brand-awareness-by-louise-linehan-general-seo.jpg\",\"articleSection\":[\"Enterprise SEO\",\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/\",\"name\":\"How I Built a Brand Awareness Dashboard in Looker Studio\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-awareness-dashboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187106-1.gif\",\"datePublished\":\"2025-04-17T16:09:09+00:00\",\"dateModified\":\"2025-05-16T09:17:24+00:00\",\"description\":\"I created a live, auto-updating dashboard of Ahrefs' organic brand performance. 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