{"id":187067,"date":"2025-04-17T06:08:32","date_gmt":"2025-04-17T11:08:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=187067"},"modified":"2026-03-05T07:34:26","modified_gmt":"2026-03-05T12:34:26","slug":"ai-overviews-reduce-clicks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/","title":{"rendered":"AI Overviews Reduce Clicks by 34.5%"},"content":{"rendered":"<div class=\"intro-txt\">Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.<\/div>\n<p>We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a <strong>34.5% lower average clickthrough rate (CTR)<\/strong> for the top-ranking page, compared to similar informational keywords without an AI Overview.<\/p>\n<p>Thanks to our data scientist, <a href=\"https:\/\/ahrefs.com\/blog\/author\/xibeijia-guan\/\">Xibeijia Guan<\/a>, for pulling the data for this analysis.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>\u201cIn fact, if you put content and links within AI Overviews, they get higher clickthrough rates than if you put it outside of AI Overviews.\u201d<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Sundar Pichai\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/sundar-pichai-e1744820085270.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Sundar Pichai,<\/span> <span class=\"quote-author-job\">CEO,  <a href=\"https:\/\/www.theverge.com\/24158374\/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview\" target=\"_blank\">Google<\/a><\/span><\/div><\/div><\/blockquote>\n<div class=\"editor-note\"><div class=\"editor-title\">Editor\u2019s Note<\/div><div class=\"editor-content\"> We recently re-ran this study for 2026. <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\">See the results here<\/a>.<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Methodology\" data-section=\"methodology\">\n<h2><a id=\"post-187067-_xbp5mwvr9ebe\"><\/a>Methodology<\/h2>\n<\/div><\/div>\n<p>We selected 300,000 keywords from Ahrefs <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> database, consisting of 150,000 keywords with an AI Overview present and 150,000 keywords with informational intent and no AI Overview present.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Our research found that <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\">99.2% of keywords that trigger AI Overviews<\/a> are <em>informational <\/em>in intent, so we\u2019ve focused on <em>informational <\/em>keywords for a better like-for-like comparison.<\/div>\n<p>We used aggregated GSC data to get each keyword\u2019s average desktop clickthrough rate (CTR) per month (sum of clicks\/sum of impressions). We then compared the clickthrough rates for both samples for March 2024 (before the US rollout of AI overviews) and March 2025 (after).<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">See where AI Overviews appear for your rankings<\/div><div class=\"recommendation-content\">\n<p>You can use the <strong>SERP features <\/strong>filter to see exactly where AI Overviews are triggering for your keyword rankings. Head to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a>, navigate to the <strong>Organic keywords<\/strong> report, and select&nbsp;<strong>AI Overview&nbsp;<\/strong>from the SERP features filter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187104\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg\" alt width=\"1497\" height=\"1579\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg 1497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter-403x425.jpg 403w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter-768x810.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter-1456x1536.jpg 1456w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\"><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Findings\" data-section=\"findings\">\n<h2><a id=\"post-187067-_ckmhel9473ka\"><\/a>Findings<\/h2>\n<\/div><\/div>\n<p>In March 2024, the average position one CTR for informational keywords was 0.056. In March 2025, this had dropped to 0.031:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1283\" class=\"wp-image-187068\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-1-530x425.png 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-1-768x616.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-1-1536x1232.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>In March 2024, the average position one CTR for AI Overview keywords was 0.073. In March 2025, this had dropped to 0.026:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1283\" class=\"wp-image-187069\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-2-530x425.png 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-2-768x616.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-187067-2-1536x1232.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> \u201cAI Overview keywords\u201d refer to keywords that triggered an AI Overview in March 2025. In March 2024, before the US rollout of AI Overviews, these keywords did not trigger an AI Overview.<\/div>\n<p>We can use the drop in CTR for informational keywords to predict the CTR for our sample of AI Overview keywords, assuming AI Overviews had not rolled out. This forecasted CTR is <strong>0.040<\/strong> <code>(0.073*(0.031\/0.056))<\/code>.<\/p>\n<p>Calculating the difference between the forecasted and actual CTR for AI Overview keywords suggests that the presence of AI Overviews reduces the click-through rate for position 1 by <strong>~34.5%<\/strong> <code>((0.026-0.040)\/0.040)<\/code>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187084\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/1-ai-overviews-clickthrough-rate.png\" alt width=\"1600\" height=\"1239\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/1-ai-overviews-clickthrough-rate.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/1-ai-overviews-clickthrough-rate-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/1-ai-overviews-clickthrough-rate-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/1-ai-overviews-clickthrough-rate-1536x1189.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h2><a id=\"post-187067-_ntg3jfm3mwud\"><\/a>Final thoughts<\/h2>\n<p>This isn\u2019t surprising. I have seen anecdata suggesting that some websites have seen <a href=\"https:\/\/ahrefs.com\/blog\/seo-is-still-your-best-marketing-channel\/\">clicks reduce by 20\u201340%<\/a> since the rollout of AI overviews.<\/p>\n<p>It seems possible. AI Overviews function in a similar way to Featured Snippets, by trying to resolve the searcher\u2019s query directly in the SERP\u2014likely contributing to more zero-click searches. And although AI Overviews often contain citation links, there can be many of these links cited, making it less likely for any single link to earn the lion\u2019s share of clicks.<\/p>\n<p>It\u2019s also telling that despite <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">Google\u2019s optimistic claim<\/a> that <em>\u201clinks included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query\u201d<\/em>, there is still no way to disambiguate AI Overview clicks and impressions from the rest of your Search Console data.<\/p>\n<p>It seems that Google doesn\u2019t want us to see the clickthrough rate for AI Overviews.<\/p>\n<p>Assuming AI Overviews stay in this current form, this is also likely the <em>highest <\/em>the CTR will be. As the novelty wears off and the <a href=\"https:\/\/andrewchen.com\/the-law-of-shitty-clickthroughs\/\">law of shitty clickthroughs<\/a> kicks in, I would expect to see clicks reduce further.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\">I Analyzed 300K Keywords. Here\u2019s What I Learned About AI Overviews<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-is-still-your-best-marketing-channel\/\">SEO Is the Worst It\u2019s Ever Been (And It\u2019s Still Your Best Marketing Channel)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-looking-out-for-number-one\/\">Google Is Looking Out for #1. It\u2019s Time You Do,&nbsp;Too<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[457,467],"class_list":["post-187067","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Overviews Reduce Clicks by 34.5%<\/title>\n<meta name=\"description\" content=\"Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Overviews Reduce Clicks by 34.5%\" \/>\n<meta property=\"og:description\" content=\"Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T11:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T12:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg\" \/>\n<meta name=\"author\" content=\"Ryan Law, Xibeijia Guan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"AI Overviews Reduce Clicks by 34.5%\",\"datePublished\":\"2025-04-17T11:08:32+00:00\",\"dateModified\":\"2026-03-05T12:34:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\"},\"wordCount\":681,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/ai-overviews-reduce-clicks-by-34.5-by-ryan-law-data-studies.jpg\",\"articleSection\":[\"Data &amp; Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\",\"name\":\"AI Overviews Reduce Clicks by 34.5%\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg\",\"datePublished\":\"2025-04-17T11:08:32+00:00\",\"dateModified\":\"2026-03-05T12:34:26+00:00\",\"description\":\"Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg\",\"width\":1497,\"height\":1579},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ahrefs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ahrefs\/\",\"https:\/\/x.com\/ahrefs\",\"https:\/\/www.linkedin.com\/company\/ahrefs\/\",\"https:\/\/www.youtube.com\/c\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e63cf0d276886d0391667a066edafeda\",\"name\":\"Ryan Law\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ryan-law-pic.jpeg14222399d3ce9bff9501104131dfb0eb\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ryan-law-pic.jpeg\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ryan-law-pic.jpeg\",\"caption\":\"Ryan Law\"},\"description\":\"Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He's helped dozens of companies improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He's also a novelist and the creator of two content marketing courses.\",\"sameAs\":[\"https:\/\/ryanlaw.me\/\",\"https:\/\/uk.linkedin.com\/in\/thinkingslow\",\"https:\/\/x.com\/thinking_slow\"],\"url\":\"https:\/\/ahrefs.com\/blog\/author\/ryan-law\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Overviews Reduce Clicks by 34.5%","description":"Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/","og_locale":"en_US","og_type":"article","og_title":"AI Overviews Reduce Clicks by 34.5%","og_description":"Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.","og_url":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2025-04-17T11:08:32+00:00","article_modified_time":"2026-03-05T12:34:26+00:00","og_image":[{"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg","type":"","width":"","height":""}],"author":"Ryan Law, Xibeijia Guan","twitter_card":"summary_large_image","twitter_creator":"@thinking_slow","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/"},"author":{"name":"Ryan Law","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e63cf0d276886d0391667a066edafeda"},"headline":"AI Overviews Reduce Clicks by 34.5%","datePublished":"2025-04-17T11:08:32+00:00","dateModified":"2026-03-05T12:34:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/"},"wordCount":681,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/ai-overviews-reduce-clicks-by-34.5-by-ryan-law-data-studies.jpg","articleSection":["Data &amp; Studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/","url":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/","name":"AI Overviews Reduce Clicks by 34.5%","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg","datePublished":"2025-04-17T11:08:32+00:00","dateModified":"2026-03-05T12:34:26+00:00","description":"Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/AIO-SERP-Features-filter.jpg","width":1497,"height":1579},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e63cf0d276886d0391667a066edafeda","name":"Ryan Law","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ryan-law-pic.jpeg14222399d3ce9bff9501104131dfb0eb","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ryan-law-pic.jpeg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ryan-law-pic.jpeg","caption":"Ryan Law"},"description":"Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He's helped dozens of companies improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He's also a novelist and the creator of two content marketing courses.","sameAs":["https:\/\/ryanlaw.me\/","https:\/\/uk.linkedin.com\/in\/thinkingslow","https:\/\/x.com\/thinking_slow"],"url":"https:\/\/ahrefs.com\/blog\/author\/ryan-law\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/187067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=187067"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/187067\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=187067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=187067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=187067"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=187067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}