{"id":186838,"date":"2025-04-04T08:28:46","date_gmt":"2025-04-04T13:28:46","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=186838"},"modified":"2025-09-26T03:55:10","modified_gmt":"2025-09-26T08:55:10","slug":"track-analyze-ai-traffic","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/track-analyze-ai-traffic\/","title":{"rendered":"How to Track and Analyze Your AI Traffic"},"content":{"rendered":"<div class=\"intro-txt\">AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product\/service recommendations.<\/div>\n<p>But its value goes beyond just awareness\u2014AI citations can also drive engaged traffic to your&nbsp;site.<\/p>\n<p>Like any new referral channel, AI traffic is still finding its footing. Our research shows<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\"> LLMs account for about 0.1% of traffic<\/a>, though this figure is likely vastly underestimated due to AI platforms <a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-study\/\">withholding referral source data<\/a>.<\/p>\n<p>As the technology evolves and user behavior adapts, AI traffic patterns will inevitably shift even further.<\/p>\n<p>Monitoring will help you stay on top of changes and make the most of any growth.<\/p>\n<p>Here\u2019s how to track your AI traffic in GA4 and <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Configure an AI traffic report in GA4\" data-section=\"configure-ai-traffic-report-ga4\">\n<h2><a id=\"post-186838-_tb2lgoa3199a\"><\/a>Configure an AI traffic report in&nbsp;GA4<\/h2>\n<\/div><\/div>\n<p>You can track your AI traffic in Google Analytics 4 by setting up a new <strong>channel<\/strong> and <strong>source<\/strong>.<\/p>\n<h3><a id=\"post-186838-_x67itxwchs5z\"><\/a>Track AI as a traffic channel<\/h3>\n<p>Good AI traffic reports should be easy to dip in and out of, and understand at a&nbsp;peek.<\/p>\n<p>To make that happen, start by setting up a channel group.<\/p>\n<h4><a id=\"post-186838-_wcfr9asyhzyt\"><\/a>1. Find channel groups in&nbsp;admin<\/h4>\n<p>Head to Admin\u200b in GA4. Then, under \u201cData Display\u201d \u00b9, select \u201cChannel Groups\u201d \u00b2.<\/p>\n<p>Find the default channel group, then click on the three-dot menu next to it\u00b3 and choose \u201ccopy to create new\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-1.jpg\" alt=\"Analytics interface showing how to create or manage Channel Groups in Google Analytics. A menu on the left highlights &quot;Data display&quot; and &quot;Channel groups&quot; under Property settings. A blue button allows creation of a new channel group. \" width=\"1909\" height=\"1626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-1.jpg 1909w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-1-499x425.jpg 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-1-768x654.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-1-1536x1308.jpg 1536w\" sizes=\"auto, (max-width: 1909px) 100vw, 1909px\"><\/p>\n<h4><a id=\"post-186838-_yv3a3nbzrvc9\"><\/a>2. Create a new AI channel group and AI channel<\/h4>\n<p>Next, you need&nbsp;to:<\/p>\n<ul>\n<li>Name your new group \u201cChannel group with&nbsp;AI\u201d<\/li>\n<li>Click \u201cadd new channel\u201d and call it \u201cAI traffic\u201d<\/li>\n<li>Set the condition \u201csource\u201d then select \u201cmatches regex\u201d<\/li>\n<li>Paste this regular expression to track common AI platforms: <code>.*chatgpt\\.com.*|.*perplexity.*|.*gemini\\.google\\.com.*|.*copilot\\.microsoft\\.com.*|.*openai\\.com.*|.*claude\\.ai.*|.*writesonic\\.com.*|.*copy\\.ai.*|.*deepseek\\.com.*|.*huggingface\\.co.*|.*bard\\.google\\.com*<\/code><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186840\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-2.png\" alt=\"Google Analytics interface for setting up a custom channel named \u201cAI traffic.\u201d A regex rule is applied under Channel conditions to match sources that include chatgpt.com or perplexity. The rule is defined under \u201cSource matches regex.\u201d An arrow points to the regex input field. \" width=\"1503\" height=\"1070\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-2.png 1503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-2-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-2-768x547.png 768w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\"><\/p>\n<p>This regex will pull in traffic from ChatGPT, Perplexity AI, Google\u2019s Gemini, and Microsoft\u2019s Copilot, and&nbsp;more.<\/p>\n<p>Then all that\u2019s left to do is view your AI report.<\/p>\n<h4><a id=\"post-186838-_hb3mgll4ui07\"><\/a>3. View your AI traffic<\/h4>\n<p>Head to Reports &gt; Acquisition &gt; Traffic Acquisition, and make sure you select \u201cChannel group with AI\u201d at the top of the&nbsp;table.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186841\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-3.jpg\" alt=\"Google Analytics report showing sessions segmented by AI-related channels over time. The majority of sessions (91%) come from Organic Search, followed by Direct, Referral, and AI traffic. A line graph shows Organic Search sessions trending higher than other sources throughout March. \" width=\"1790\" height=\"1737\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-3.jpg 1790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-3-438x425.jpg 438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-3-768x745.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-3-1536x1491.jpg 1536w\" sizes=\"auto, (max-width: 1790px) 100vw, 1790px\"><\/p>\n<p>This will show you your top-level AI traffic vs. other channels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-4.png\" alt=\"Horizontal bar chart in GA4 titled \u201cSessions by Session Channel group with AI.\u201d It compares session volume across traffic channels from March 3 to March 30, 2025. Organic Search dominates with nearly 8,000 sessions. AI traffic is the smallest, with only 13 sessions. \" width=\"1384\" height=\"710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-4.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-4-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-4-768x394.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/p>\n<h3>Track different AI traffic sources<\/h3>\n<p>Once you can see your top-level AI traffic, you\u2019ll inevitably want to go deeper, to find out which AI platforms are sending it.<\/p>\n<p>Here\u2019s how to do&nbsp;that.<\/p>\n<h4><a id=\"post-186838-_fiq88m8q9rgq\"><\/a>1. Create a custom \u201cAI traffic sources\u201d segment that you can revisit<\/h4>\n<p>Head to the \u201cExplore\u201d tab,&nbsp;then:<\/p>\n<ul>\n<li>Start a new exploration<\/li>\n<li>Click the \u201c+\u201d icon next to \u201cSegments\u201d<\/li>\n<li>Click \u201ccreate a new segment\u201d<\/li>\n<li>Click on \u201cSession segment\u201d<\/li>\n<li>Define your segment. It should look like&nbsp;this:&nbsp;<ul>\n<li>Include sessions when:<\/li>\n<li>\u201cTraffic source\u201d<\/li>\n<li>\u201cMatches regex\u201d<\/li>\n<\/ul>\n<\/li>\n<li>Paste the same regex you added to create your channel report:<br>\n<code>.*chatgpt\\.com.*|.*perplexity.*|.*gemini\\.google\\.com.*|.*copilot\\.microsoft\\.com.*|.*openai\\.com.*|.*claude\\.ai.*|.*writesonic\\.com.*|.*copy\\.ai.*|.*deepseek\\.com.*|.*huggingface\\.co.*|.*bard\\.google\\.com*<\/code><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-5.png\" alt=\"Settings for an AI traffic source segment in Google Analytics. The segment includes sessions where the session source matches a regex for domains like chatgpt.com, perplexity, and gemini.google.com. \" width=\"1417\" height=\"918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-5.png 1417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-5-656x425.png 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-5-768x498.png 768w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\"><\/p>\n<ul>\n<li>Name this segment \u201cAI traffic source\u201d<\/li>\n<li>Click \u201cApply\u201d<\/li>\n<li>Your new custom segment should now be visible under \u201cSegments\u201d on the far left (above \u201cDimensions\u201d)<\/li>\n<\/ul>\n<p>Once your revisitable \u201cAI traffic sources\u201d are set up, it\u2019s time to start reporting.<\/p>\n<h4><a id=\"post-186838-_8zc51iz8fvsc\"><\/a>2. View your \u201cAI traffic sources\u201d trended over&nbsp;time<\/h4>\n<p>To configure your report:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-6.png\" alt=\"Google Analytics exploration dashboard showing daily session trends for AI sources from Feb 3 to Apr 1, 2025. Session source breakdown includes chatgpt.com, gemini.google.com, perplexity.ai, and chat.deepseek.com. ChatGPT shows significantly higher session volume than others. \" width=\"2048\" height=\"1061\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-6.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-6-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-6-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-6-1536x796.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<ol>\n<li><strong>Set dimension:<\/strong> Choose \u201cTraffic source\u201d<\/li>\n<li><strong>Set metrics:<\/strong> Choose \u201cSessions\u201d<\/li>\n<li><strong>Set visualization:<\/strong> Choose the line chart&nbsp;icon<\/li>\n<li><strong>Set breakdown: <\/strong>Choose \u201cSession source\/Medium\u201d as the breakdown dimension<\/li>\n<li><strong>Set values: <\/strong>Choose \u201cSessions\u201d<\/li>\n<li><strong>Adjust the date range: <\/strong>Choose your preferred date&nbsp;range<\/li>\n<li><strong>Set the granularity: <\/strong>Choose daily, weekly, or monthly<\/li>\n<\/ol>\n<p>Or, instead of all that jiggery-pokery and manual configuration, you can just view a pre-built report in <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a>\u2026<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Track your own AI traffic with Ahrefs Web Analytics\" data-section=\"track-ai-traffic-ahrefs-web-analytics\">\n<h2><a id=\"post-186838-_8jsb9wr1z1cx\"><\/a>Track your own AI traffic with Ahrefs Web Analytics<\/h2>\n<\/div><\/div>\n<p><a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a> is a privacy-friendly Google Analytics alternative.<\/p>\n<p>Here are three ways it compares with&nbsp;GA4:<\/p>\n<ul>\n<li><strong>Easier: <\/strong>In seconds, Web Analytics gives you access to fully configured reports (e.g. top channels, sources, pages, regions, devices) that would take much longer to build in&nbsp;GA4.<\/li>\n<li><strong>Faster: <\/strong>Google Analytics delays visitor data by 24-48 hours. <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a> shows events within 1 minute, giving you real-time visitor insights.<\/li>\n<li><strong>Lighter:<\/strong> Google Tag Manager weighs \u224898kb and can grow with updates. Our script stays under 2kb, ensuring your site remains fast and efficient.<\/li>\n<\/ul>\n<p>Once you\u2019ve added a snippet of code to your site, viewing your AI traffic in <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a> is as easy as clicking a button.<\/p>\n<p>Here\u2019s a quick video of how you can set that&nbsp;up.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-o49rwqzcino\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-o49rwqzcino\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/O49RwqZCINo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/O49RwqZCINo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Now let\u2019s get into some deep-dive AI traffic analysis.<\/p>\n<p>For the rest of this article, we\u2019ll be focusing on different <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a> reports and use&nbsp;cases.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Benchmark your AI traffic against other channels\" data-section=\"benchmark-channels\">\n<h2><a id=\"post-186838-_z7z4t4vv929f\"><\/a>Benchmark your AI traffic against other channels<\/h2>\n<\/div><\/div>\n<p>In AI platforms, the exact same question can be met with hundreds of different responses. Your brand could be cited in one of those answers, and then never&nbsp;again.<\/p>\n<p>With that kind of volatility, tracking a small number of visits from AI can sometimes send you on a wild goose chase. It\u2019s often better to look out for top-level patterns and trends in your AI traffic data, so you know when your brand is being consistently referenced.<\/p>\n<p>To see a bird\u2019s-eye view of your AI traffic, head to the \u201cOverview\u201d report in Ahrefs Web Analytics, make sure you\u2019ve selected the \u201cchannels\u201d tab under \u201ctraffic sources\u201d\u00b9. Then, select \u201cview more\u201d to bring up a full channel report\u00b2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186845\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-7.png\" alt=\"Ahrefs Web Analytics dashboard showing AI traffic channel data. Overview dashboard showing web performance for wordcount.com from Nov 16, 2024 to Mar 20, 2025. Total unique visitors: 3.7M. Main traffic sources are Search and Direct. Top entry pages include \/, \/ru\/paraphrasing-tool\/, and \/tr\/grammar-checker.\" width=\"2048\" height=\"1747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-7.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-7-498x425.png 498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-7-768x655.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-7-1536x1310.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>This report will let you compare channel trends, and work out what percentage of your total traffic comes from&nbsp;AI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186846\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-8.png\" alt=\"Ahrefs Web Analytics traffic source overview dashboard showing trends in unique visitors for different channels. Search leads with 2.3M, followed by Direct (1.3M), Internal (193K), Social (6.7K), and LLM (3.7K). Annotations highlight that LLM traffic accounts for less than 0.1%. \" width=\"2048\" height=\"1640\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-8.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-8-531x425.png 531w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-8-768x615.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-8-1536x1230.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>In this case, our Ahrefs-owned Wordcount site receives &lt;0.1% of its total traffic from AI, which, as we already mentioned, sits in line with the industry average.<\/p>\n<p>In this same report, you can study behavior metrics (e.g. bounce rate or visit duration) to see whether your AI traffic is outperforming other channels.<\/p>\n<p>From there, apply an LLM channel filter to your \u201cOverview\u201d report to isolate your AI traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186847\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-9.png\" alt=\"Ahrefs Web Analytics showing LLM channel traffic data. Performance dashboard filtered by the \u201cLLM\u201d channel, showing total views (5.3K), unique visitors (3.7K), and a bounce rate of 83.4%. Traffic sources are led by ChatGPT, Gemini, and Perplexity. Top pages include \/ar\/paraphrasing-tool and \/es\/.\" width=\"2048\" height=\"1368\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-9.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-9-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-9-768x513.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-9-1536x1026.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>This will help you monitor growth more closely, and discover the sources\/pages behind traffic spikes.<\/p>\n<h3><a id=\"post-186838-_jh9ibbqxxlll\"><\/a>Work out how much of your strategy to dedicate to&nbsp;AI<\/h3>\n<p>Benchmarking your AI traffic alongside other acquisition channels can give you a better idea of its strategic value.<\/p>\n<p>For example, if AI accounts for just 0.1% of your total sessions, but shows consistent month-over-month growth, it might be worthy of some low-lift investment\u2014like optimizing popular pages for AI visibility.<\/p>\n<p>Similarly, if your AI traffic is already rivaling your social or referral traffic, you can justify tracking, testing, and allocating budget in the same way you would do for those channels.<\/p>\n<p>Ultimately, evaluating AI traffic trends against other channels can help you make a judgment call on how much time and money to invest in&nbsp;AI.<\/p>\n<h3><a id=\"post-186838-_vxc7x434qbtz\"><\/a>Assess the top-level impact of AI brand awareness campaigns<\/h3>\n<p>Track AI traffic data to measure whether your brand visibility campaigns\u2014like media coverage or influencer partnerships\u2014are successfully driving visitors to your&nbsp;site.<\/p>\n<p>Just note down traffic numbers before, during, and after your campaign to gauge success.<\/p>\n<p>For example, let\u2019s say you actively tried to boost visibility of your product\u2019s \u201cSEO features\u201d in AI, with a PR campaign in the month of September.<\/p>\n<p>Now imagine AI referral traffic to your \u201cSEO feature\u201d page played out like&nbsp;this:<\/p>\n<ul>\n<li><strong>August:<\/strong> 500 visitors<\/li>\n<li><strong>September:<\/strong> 2,300 visitors<\/li>\n<li><strong>October:<\/strong> 1,800 visitors<\/li>\n<\/ul>\n<p>This demonstrates a 360% traffic spike during your campaign month, and 260% sustained growth thereafter.<\/p>\n<p>Based on this data, you can reasonably assume your campaign increased AI visibility and drove more traffic to your&nbsp;site.<\/p>\n<p>While it isn\u2019t an exact science, a sharp uptick in AI traffic surrounding a brand push can give you directional insight into your campaign reach and impact.<\/p>\n<p>Use it alongside other data points, like AI mentions in&nbsp;<a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> (below), to build a fuller picture of your AI awareness during your AI campaign window.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Brand-Radar-dashboard.jpg\" alt width=\"3024\" height=\"1985\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Brand-Radar-dashboard.jpg 3024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Brand-Radar-dashboard-647x425.jpg 647w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Brand-Radar-dashboard-768x504.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Brand-Radar-dashboard-1536x1008.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Brand-Radar-dashboard-2048x1344.jpg 2048w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Find your top AI traffic sources\" data-section=\"find-top-ai-sources\">\n<h2><a id=\"post-186838-_qwofprb6akyw\"><\/a>Find your top AI traffic sources<\/h2>\n<\/div><\/div>\n<p>Now you know a bit more about your top-level AI traffic, find out which specific AI platform sends you the most traffic.<\/p>\n<p>Just set an \u201cLLM\u201d\u00b9 channel filter (this should already be on if you followed the previous step), click the \u201csources\u201d tab under the \u201ctraffic sources\u201d component\u00b2, then hit the \u201cview more\u201d button to draw up a full report\u00b3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186849\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-11.jpg\" alt=\"Ahrefs Web Analytics dashboard filtered by the LLM channel, showing a line graph of unique visitors over time. Traffic sources include ChatGPT, Gemini, and Perplexity, with \/ar\/paraphrasing-tool and \/es\/ listed as the most common entry pages. \" width=\"2048\" height=\"1451\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-11.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-11-600x425.jpg 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-11-768x544.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-11-1536x1088.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>In this report, you\u2019ll be able to see which AI platforms send you the most visits and engagement, and track how that traffic trends and changes over&nbsp;time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186850\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-12.png\" alt=\"Ahrefs Web Analytics AI traffic by sources data. Line graph comparing unique visitors from five AI sources (ChatGPT, Gemini, Perplexity, Copilot, Claude) over time from Nov 16, 2024 to Mar 20, 2025. ChatGPT leads with 2.6K visitors, followed by Gemini (881), Perplexity (165), Copilot (8), and Claude (1). ChatGPT shows the most consistent traffic, while Copilot and Claude remain minimal.\" width=\"1990\" height=\"1666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-12.png 1990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-12-508x425.png 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-12-768x643.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-12-1536x1286.png 1536w\" sizes=\"auto, (max-width: 1990px) 100vw, 1990px\"><\/p>\n<p>Looking at the example above, you can see that our Wordcount site originally received the majority of its AI traffic from Gemini.<\/p>\n<p>Now, it earns more visits from ChatGPT.<\/p>\n<p>That flip is even more apparent when you switch to a \u201crelative\u201d view of traffic contribution.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186851\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-13.png\" alt=\"Relative stacked area chart comparing traffic share from ChatGPT, Gemini, and Perplexity by month from August 2024 to March 2025. ChatGPT\u2019s share grows significantly over time, surpassing Gemini, which declines. Perplexity maintains a small, consistent share. \" width=\"2048\" height=\"942\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-13.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-13-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-13-768x353.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-13-1536x707.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h3><a id=\"post-186838-_ve6lxfjk2lko\"><\/a>Unpick differences in AI referral traffic by source<\/h3>\n<p>Different AI systems interact with content in different ways.<\/p>\n<p>By checking your traffic analytics, you might be able to spot patterns and subtle differences in how certain platforms refer traffic to your&nbsp;site.<\/p>\n<p>For instance, some platforms may cite detailed technical content, while others might prefer clear, structured data or short explanations. These aren\u2019t hard rules\u2014just clues you can use to experiment.<\/p>\n<p>Try small tests based on what you see. If a certain type of content attracts more AI-driven traffic, think about creating more of it, or updating other pages to better match what seems to&nbsp;work.<\/p>\n<p>Treat this as an ongoing learning process. AI behavior changes over time, so staying flexible and curious will serve you better than sticking to a fixed strategy.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Find your top AI traffic content\" data-section=\"find-top-ai-content\">\n<h2><a id=\"post-186838-_jiwzyinfexig\"><\/a>Find your top AI traffic content<\/h2>\n<\/div><\/div>\n<p>Find out which specific pieces of content are gaining popularity on AI platforms in the \u201cPages\u201d report.<\/p>\n<p>From your \u201coverview\u201d dashboard:<\/p>\n<ol>\n<li>Set an \u201cLLM\u201d channel filter<\/li>\n<li>Select \u201ctop pages\u201d underneath the Pages component<\/li>\n<li>Click \u201cview more\u201d to draw up the full Pages report<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186852\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-14.png\" alt=\"Ahrefs Web Analytics interface showing how to create or manage Channel Groups in Google Analytics. A menu on the left highlights &quot;Data display&quot; and &quot;Channel groups&quot; under Property settings. A blue button allows creation of a new channel group. \" width=\"2048\" height=\"1747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-14.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-14-498x425.png 498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-14-768x655.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-14-1536x1310.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>The \u201cPages\u201d report not only shows you your most visited pages from AI\u2014it also helps you understand how engagement and user behavior differs for each piece of content, with metrics like views, bounce rate, and time on&nbsp;page.<\/p>\n<p>For example, we can see that the Argentinian version of our paraphrasing tool is a favorite of AI visitors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186853\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-15.jpg\" alt=\"Line graph of top 5 LLM-related pages by unique visitors from Nov 16, 2024 to Mar 20, 2025, in Ahrefs Web Analytics. \/ar\/paraphrasing-tool and \/es\/ lead in traffic. A table below shows page performance metrics such as bounce rate and time on page. \" width=\"1600\" height=\"1449\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-15.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-15-469x425.jpg 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-15-768x696.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-15-1536x1391.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But our Indonesian homepage achieves the lowest bounce rate, and the longest visit duration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186854\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-16.jpg\" alt=\"Ahrefs Web Analytics AI traffic analysis by top pages\/content. Top 5 pages by unique visitors within the LLM channel, displayed as a line graph over time. The top pages include \/ar\/paraphrasing-tool, \/es\/, \/, \/ar\/text-summarizer, and \/id\/, with \/ar\/paraphrasing-tool leading slightly. A table below shows page metrics like views, bounce rate, and time on page.\" width=\"1600\" height=\"1449\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-16.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-16-469x425.jpg 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-16-768x696.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-16-1536x1391.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>In this report, you can also find out more about typical AI customer journeys, with data on the top pages, entry pages, and exit&nbsp;pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186855\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-17.gif\" alt=\"Animated dashboard view of LLM traffic over time in Ahrefs Web Analytics. The user clicks between \u201cTop pages\u201d and \u201cEntry pages,\u201d showing top-performing URLs like \/es\/, \/id\/, and \/ar\/paraphrasing-tool. A line graph displays monthly unique visitors for each page. \" width=\"1244\" height=\"1080\"><\/p>\n<h3><a id=\"post-186838-_2mwevv2uv22p\"><\/a>Expand popular content formats and reverse engineer positive user behavior<\/h3>\n<p>Look for patterns in the content that AI platforms are surfacing: do AI visitors prefer products, definitions, how-to guides, or localized landing pages?<\/p>\n<p>Double down on the content that\u2019s already getting traction. For example, if certain reviews are doing well, scale that format by reviewing similarly aligned products and services.<\/p>\n<p>Matching popular formats might just give you a better chance of being cited in&nbsp;LLMs.<\/p>\n<p>At this point, it\u2019s also worth paying attention to user behavior.<\/p>\n<p>If you notice that a page gets modest traffic from AI, but users are particularly engaged once they\u2019re there, think about the micro improvements you can make to that page to drive up visibility\u2014like <a href=\"https:\/\/searchengineland.com\/ai-optimization-how-to-optimize-your-content-for-ai-search-and-agents-451287#:~:text=crawling%20your%20site-,Optimize%20for%20speed,-Return%20content%20as\">optimizing for speed<\/a>.<\/p>\n<p>Once you\u2019ve experimented, feed all of your findings into internal brand and content guidelines, to standardize what \u201cAI-friendly\u201d content looks like, and give your team a repeatable playbook for LLM visibility.<\/p>\n<h3><a id=\"post-186838-_h5vkytxvr9fj\"><\/a>Test how quickly your content gets picked up by AI, with hourly tracking<\/h3>\n<p>AI platforms can surface and cite new content surprisingly quickly. If you need to boost your brand visibility fast, then AI can make for a good channel.<\/p>\n<p>Using Ahrefs Web Analytics\u2019 real-time reporting, you can monitor AI traffic changes hour-by-hour after publishing.<\/p>\n<p>For instance, in January this year, I posted an article on the <a href=\"https:\/\/ahrefs.com\/blog\/fastest-growing-companies-and-startups\/\">fastest growing companies<\/a> to the blog at 8.52am.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-18.png\" alt=\"WordPress post metadata showing the status as \u201cPublished,\u201d visibility as \u201cPublic,\u201d and the publication date and time as January 7, 2025 at 08:52. \" width=\"305\" height=\"137\"><\/p>\n<p>Going by Web Analytics data, the first AI visit we received came in at 2pm later that&nbsp;day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186857\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-19.png\" alt=\"Unique visitor chart for a specific blog URL on ahrefs.com. The blog post titled \u201cFastest-growing companies and startups\u201d received 145 unique visitors. Vertical lines represent individual visits, with a tooltip highlighting one visit on January 7, 2025. \" width=\"569\" height=\"428\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-19.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-19-565x425.png 565w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\"><\/p>\n<p>This kind of analysis can help you test out which content types and tactics drive quick-turnaround AI visibility\u2014especially useful for reactive campaigns, building brand visibility alongside developing news, or just refreshing to check your blog post stats after it goes live (guilty!).<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Learn more about your AI audience\" data-section=\"analyze-ai-audience\">\n<h2><a id=\"post-186838-_vth4gbxrujfn\"><\/a>Learn more about your AI audience<\/h2>\n<\/div><\/div>\n<p>AI traffic data can tell you a lot about your audience. Use Ahrefs Web Analytics to find out where they are and how they\u2019re reaching your&nbsp;site.<\/p>\n<h3><a id=\"post-186838-_oocq2agft7bz\"><\/a>Location and usage insights<\/h3>\n<p>From your dashboard, make sure you\u2019ve got your \u201cLLM\u201d channel filter on, then scroll down to the bottom of your report to the \u201cgeography\u201d component.<\/p>\n<p>This data will show you which continent, country, or city your AI audience is visiting from, and what language they&nbsp;speak.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/Ahrefs-Web-Analytics-AI-traffic-by-geography-walkthrough.gif\" alt=\"Animated view of a web analytics dashboard showing visitor language data for the LLM channel from Nov 16, 2024 to Mar 20, 2025. English is the dominant language, followed by Arabic and Spanish. A dropdown menu is opened to switch from Language to Geography options. \" width=\"1408\" height=\"1080\"><\/p>\n<p>Next to that report, you\u2019ll see the \u201cbrowser &amp; systems\u201d component. This shows you which browsers, operating systems, and devices your AI audience are&nbsp;using.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186858\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/04\/word-image-186838-21.gif\" alt=\"Animated view of device and browser data for website visitors in Ahrefs Web Analytics. \u201cDevice\u201d is selected, revealing Android and Apple devices among the top sources. The cursor clicks on \u201cBrowser\u201d to switch view modes. \" width=\"1296\" height=\"1080\"><\/p>\n<p>To get really granular, you can also add additional \u201csource\u201d or \u201cpage\u201d filters, to see how audience locations, browsers, and systems change based on AI platform or content.<\/p>\n<h2><a id=\"post-186838-_wliw3c4469er\"><\/a>Wrapping up<\/h2>\n<p>AI is changing how people discover and interact with online content. The question isn\u2019t whether AI traffic matters\u2014it\u2019s how you can make it work for&nbsp;you.<\/p>\n<p>By tracking it properly, you can figure out which AI platforms are sending visitors to your site, zero-in on how those visitors behave, then optimize your content in response.<\/p>\n<p>Whether you\u2019re using GA4 or Ahrefs Web Analytics, you need to make sure you track your AI traffic consistently. Start reporting now to see which pieces of content earn you the most engagement, then use those insights to develop your marketing strategy.<\/p>\n<p>Don\u2019t wait for AI traffic to pick up before you start tracking it\u2014get ahead of the market and your competition. There\u2019s probably already some great opportunities hiding in your analytics data.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But its value goes beyond just awareness\u2014AI citations can also drive engaged traffic to your&nbsp;site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this figure<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,390,335],"tags":[],"coauthors":[464],"class_list":["post-186838","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Track and Analyze Your AI Traffic<\/title>\n<meta name=\"description\" content=\"AI is already a pretty formidable new growth channel. Here\u2019s how to track your AI traffic in GA4 and Ahrefs Web Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/track-analyze-ai-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Track and Analyze Your AI Traffic\" \/>\n<meta property=\"og:description\" content=\"AI is already a pretty formidable new growth channel. 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