{"id":186730,"date":"2025-03-31T09:53:06","date_gmt":"2025-03-31T14:53:06","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=186730"},"modified":"2025-04-07T10:35:29","modified_gmt":"2025-04-07T15:35:29","slug":"event-sponsorships","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/event-sponsorships\/","title":{"rendered":"An Insider\u2019s Guide to Event Sponsorships (From a Company That Spent $500K)"},"content":{"rendered":"\n<div class=\"intro-txt\"><!-- notionvc: 42b92fa2-40b4-4b7e-a62d-007f12ab6754 -->The secret weapon behind a successful event isn\u2019t just great speakers, a cool venue, or sold-out tickets. It\u2019s also the sponsors who bring in important revenue while adding credibility to your&nbsp;event.<\/div><!-- notionvc: 42b92fa2-40b4-4b7e-a62d-007f12ab6754 -->\n\n\n\n<p>When big-name sponsors put their logo on your event materials, they\u2019re essentially saying: \u201cThis event matters.\u201d<\/p>\n\n\n\n<p>We know this firsthand because event sponsorships have been a big part of our marketing strategy. We\u2019ve spent an estimated $500,000 on them, sponsoring everything from intimate industry meetups to massive international conferences.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<div id=\"attachment_186731\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-186731\" class=\"wp-image-186731\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-booth-at-chiang-mai-seo-2024.jpg\" alt=\"Our booth at Chiang Mai SEO 2024\" width=\"720\" height=\"540\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-booth-at-chiang-mai-seo-2024.jpg 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-booth-at-chiang-mai-seo-2024-567x425.jpg 567w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><p id=\"caption-attachment-186731\" class=\"wp-caption-text\">Our booth at Chiang Mai SEO&nbsp;2024<\/p><\/div>\n<\/figure>\n\n\n\n\n\n\n\n<p>Tl;dr: If you\u2019re running events, you absolutely want sponsors like&nbsp;us.<\/p>\n\n\n\n<p>But how do you convince companies like ours to open their wallets for your event? I spoke with <a href=\"https:\/\/www.linkedin.com\/in\/hanelysa\/\">Elysa Han<\/a>, our events marketing manager, to learn what we look out for in event sponsorships.<\/p>\n\n\n\n<p>Consider this your insider\u2019s guide to winning event sponsors.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: 607749e5-0c9d-4564-9356-d852e42dc117 -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why do companies sponsor events?\" data-section=\"why-sponsor-events\"><!-- notionvc: f79d6b57-d9fa-46e6-a563-965995d85c55 -->\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-186730-_hh3m3bcjtcp8\"><\/a>Why do companies sponsor events?<\/h2>\n<\/div><\/div><!-- notionvc: 248b6653-b05f-4ba7-b905-e47d369e2786 -->\n\n\n\n<p>For sponsors, every dollar spent on sponsorships is an investment that needs to deliver returns. Here\u2019s what is driving our sponsorship decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hunting for our ideal customers <\/strong>\u2014 We want to meet potential buyers face-to-face. Increasingly, we\u2019re looking for the big fish: enterprise-level decision-makers who can sign off on significant contracts. If your event attracts our target demographic, you\u2019ve already won half the battle.<\/li>\n\n\n\n<li><strong>Creating in-person connections<\/strong> \u2014 We crave the qualitative insights that can only come from someone\u2019s eyes lighting up during a demo or hearing their pain points directly. Human connections tell us things that digital analytics never&nbsp;could.<\/li>\n\n\n\n<li><strong>Build a closer relationship with our existing customers<\/strong> \u2014 Sometimes our clients are in the industry and they run events too. Supporting their events brings us closer.<\/li>\n\n\n\n<li><strong>Planting strategic brand flags<\/strong> \u2014 We\u2019re looking for visibility that makes an impression, not just massive logos plastered on walls that no one remembers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"481\" class=\"wp-image-186732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsored-lanyards.jpg\" alt=\"Sponsored lanyards\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsored-lanyards.jpg 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsored-lanyards-636x425.jpg 636w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What makes an event attractive for sponsors?\" data-section=\"what-makes-an-event-attractive\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-186730-_8hh0xuaj4ofj\"><\/a>What makes an event attractive for sponsors?<\/h2>\n<\/div><\/div><!-- notionvc: 2520ac0b-dd48-428c-92cf-bf91519b6f29 -->\n\n\n\n<p>We\u2019re not automatically choosing the biggest or most prestigious events. The size of your event matters far less than how it aligns with our&nbsp;goals.<\/p>\n\n\n\n<p>Here\u2019s how we evaluate events to sponsor:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/1-event-sponsorship.jpg\" alt=\"Our checklist on evaluating events to sponsor\" width=\"1452\" height=\"2154\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/1-event-sponsorship.jpg 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/1-event-sponsorship-286x425.jpg 286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/1-event-sponsorship-768x1139.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/1-event-sponsorship-1035x1536.jpg 1035w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/1-event-sponsorship-1381x2048.jpg 1381w\" sizes=\"auto, (max-width: 1452px) 100vw, 1452px\"><\/p>\n\n\n\n\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience alignment<\/strong> \u2014 We assess both size and quality. Who exactly will be in the room? What decision-making power do they wield? Which industries do they represent? However, size isn\u2019t everything. A smaller event with 90% perfect-fit attendees will beat a massive event with 10% relevance every&nbsp;time.<\/li>\n\n\n\n<li><strong>Lead generation potential <\/strong>\u2014 Similar to the above, we\u2019re looking at the quality of opportunities at the event. How likely are these attendees to become our customers? Are they representing an enterprise-level customer or are they just beginners to SEO (or even digital marketing?)<\/li>\n\n\n\n<li><strong>Real feedback<\/strong> \u2014 Elysa digs through Reddit threads, LinkedIn comments, and conversations on X about the event\u2019s previous editions to find unfiltered feedback about the event. Past attendees (and even sponsors!) are your most credible or damaging marketing tool.<\/li>\n\n\n\n<li><strong>Organizer\u2019s vibe check<\/strong> \u2014 Your response to our questions reveals volumes about how you\u2019ll handle the actual event. Are you transparent about attendance numbers? Do you dodge questions about past sponsor experiences? Sometimes the deciding factor is in that moment when our events team says, \u201cSomething feels off about these organizers.\u201d In those cases, we follow our&nbsp;gut.<\/li>\n<\/ul>\n\n\n\n<p>By the way, these are not set in stone. There are times when we break our own rules&nbsp;too.<\/p>\n\n\n\n<p>For example, we recently sponsored <a href=\"https:\/\/www.nassummit.com\/asia\">Nas Summit in Singapore<\/a>. While it was a sizable conference, it was an event for both current and aspiring <a href=\"https:\/\/ahrefs.com\/blog\/content-creator\/\">content creators<\/a> who, on paper, are miles away from our ideal customer profile.<\/p>\n\n\n\n<p>In fact, by our own calculations, 62% of event attendees were unfamiliar with our&nbsp;brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"679\" class=\"wp-image-186734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-booth-at-nas-summit-2024.jpg\" alt=\"Our booth at Nas Summit 2024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-booth-at-nas-summit-2024.jpg 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-booth-at-nas-summit-2024-451x425.jpg 451w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/figure>\n\n\n\n\n\n<p>So, why did we write the&nbsp;check?<\/p>\n\n\n\n<p>The main reason was that the value proposition was too extraordinary. For a modest investment, we received the same value as what would have cost 5X in other events. We had a booth, social media shoutouts, visible branding (e.g., on the media wall), and even event tickets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1885\" height=\"2048\" class=\"wp-image-186735\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-logo-on-the-media-wall-at-nas-summit-2024.jpg\" alt=\"Our logo on the media wall at Nas Summit 2024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-logo-on-the-media-wall-at-nas-summit-2024.jpg 1885w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-logo-on-the-media-wall-at-nas-summit-2024-391x425.jpg 391w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-logo-on-the-media-wall-at-nas-summit-2024-768x834.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-logo-on-the-media-wall-at-nas-summit-2024-1414x1536.jpg 1414w\" sizes=\"auto, (max-width: 1885px) 100vw, 1885px\"><\/figure>\n\n\n\n\n\n<p>Even though it didn\u2019t match our criteria, we couldn\u2019t pass up an exceptional offer. So, we turned it into a <a href=\"https:\/\/ahrefs.com\/blog\/increase-brand-awareness\/\">brand awareness play<\/a> instead.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What do sponsors want in a sponsorship proposal?\" data-section=\"sponsorship-proposal\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-186730-_1tzvzwwithlb\"><\/a>What do sponsors want in a sponsorship proposal?<\/h2>\n<\/div><\/div><!-- notionvc: 7d661fe9-df8f-4c8a-b980-3aba76ae82a0 -->\n\n\n\n<p>The fastest way to lose our interest is to hide behind vague claims like \u201cwell-attended\u201d or \u201cindustry professionals\u201d. We want to see everything laid bare, so tell&nbsp;us:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exact attendance numbers<\/strong> from previous events<\/li>\n\n\n\n<li><strong>Detailed demographic breakdowns<\/strong> that go beyond job titles and include things like seniority levels, company size, and&nbsp;more<\/li>\n\n\n\n<li><strong>Candid recaps of what happened<\/strong> in previous editions<\/li>\n\n\n\n<li><strong>Clear and comprehensive sponsorship information<\/strong> that spells out exactly what we get for our investment<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1526\" height=\"824\" class=\"wp-image-186736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/clear-information-about-who-they-attendees-are.png\" alt=\"Clear information about who they attendees are\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/clear-information-about-who-they-attendees-are.png 1526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/clear-information-about-who-they-attendees-are-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/clear-information-about-who-they-attendees-are-768x415.png 768w\" sizes=\"auto, (max-width: 1526px) 100vw, 1526px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1006\" class=\"wp-image-186737\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/transparent-job-titles-breakdown-from-organizers.png\" alt=\"Transparent job titles breakdown from organizers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/transparent-job-titles-breakdown-from-organizers.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/transparent-job-titles-breakdown-from-organizers-601x425.png 601w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/transparent-job-titles-breakdown-from-organizers-768x543.png 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\"><\/figure>\n\n\n\n\n\n<p>Elysa also likes to hop on discovery calls with the event organizers to learn more information and get a feel for the people involved.<\/p>\n\n\n\n<p>What kind of sponsorship information do we want to see? Here are the packages we\u2019ve seen so far (that might inform yours):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>$2,000 - $3,000<\/strong> \u2014 Only visual branding (e.g., logos on stage and website)<\/li>\n\n\n\n<li><strong>$5,000<\/strong> \u2014 Visual branding + small on-site booth<\/li>\n\n\n\n<li><strong>$10,000 - $20,000<\/strong> \u2014 Visual branding, bigger booth space, and full attendee registration list<\/li>\n\n\n\n<li><strong>&gt;$20,000<\/strong> \u2014 All of the above, but with an even bigger booth space. Also includes a speaking slot. You may also get to include your swag in the conference\u2019s goodie bags.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"748\" class=\"wp-image-186738\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsorship-packages-from-a-conference.png\" alt=\"Sponsorship packages from a conference\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsorship-packages-from-a-conference.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsorship-packages-from-a-conference-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsorship-packages-from-a-conference-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/sponsorship-packages-from-a-conference-400x200.png 400w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n\n\n<p>One thing\u2019s for certain: every sponsorship package is just a starting point for negotiation. We\u2019ve never accepted a sponsorship package exactly as presented, and neither will most sponsors.<\/p>\n\n\n\n<p>As the organizer, you should expect that and be flexible. Just because you\u2019ve structured a sponsorship package that way doesn\u2019t mean it has to be fixed that way. Sponsors may have budget constraints and may want branding opportunities that are different from what you\u2019ve thought of.<\/p>\n\n\n\n<p>For example, they may not just want visual branding but also shoutouts on your owned media channels, like the website, social media, and email newsletter. Or they may want their standees to be on stage, together with a massive logo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"481\" class=\"wp-image-186739\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-roll-up-banner-on-stage-at-sydney-seo-2025.jpg\" alt=\"Our roll-up banner on stage at Sydney SEO 2025\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-roll-up-banner-on-stage-at-sydney-seo-2025.jpg 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-roll-up-banner-on-stage-at-sydney-seo-2025-636x425.jpg 636w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/figure>\n\n\n\n\n\n<p>Or they may want extra shoutouts on stage for their brand or for attendees to check out their booths.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How do sponsors decide whether they want to sponsor again?\" data-section=\"sponsors-retention\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-186730-_t41b6acy5jfz\"><\/a>How do sponsors decide whether they want to sponsor again?<\/h2>\n<\/div><\/div><!-- notionvc: c4b73858-3b48-4641-9ce9-61be6b80611f -->\n\n\n\n<p>If you\u2019re running your event more than once, the key is getting the sponsors to return. That way, you don\u2019t have to constantly think about acquiring new sponsors.<\/p>\n\n\n\n<p>But how do we decide if we want to sponsor the same event repeatedly?<\/p>\n\n\n\n<p>The most important factor we look at is our team\u2019s post-mortem. Within days of the end of your event, the on-site team conducts a brutally honest assessment that covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether the attendees matched who we were looking for<\/li>\n\n\n\n<li>Who we talked to and whether they were potential enterprise leads<\/li>\n\n\n\n<li>(If we had a booth) Whether the booth was positioned where you said it would be, whether we got the promised foot traffic, or were you stuck in a corner where nobody came<\/li>\n\n\n\n<li>Whether our swag was popular or everyone ignored it<\/li>\n\n\n\n<li>Whether the event ran smoothly or had tons of logistical nightmares<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example of a report done by my colleague:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"1678\" class=\"wp-image-186740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-post-event-report.png\" alt=\"An example of a post-event report \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-post-event-report.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-post-event-report-351x425.png 351w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-post-event-report-768x930.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-post-event-report-1269x1536.png 1269w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\"><\/figure>\n\n\n\n\n\n<p>If we do not have an on-site team, i.e. we sponsored only for brand awareness, then we\u2019ll check feedback on social media.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"1849\" class=\"wp-image-186741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/a-social-media-post-about-a-conference-we-sponsore.jpg\" alt=\"A social media post about a conference we sponsored\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/a-social-media-post-about-a-conference-we-sponsore.jpg 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/a-social-media-post-about-a-conference-we-sponsore-274x425.jpg 274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/a-social-media-post-about-a-conference-we-sponsore-768x1193.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/a-social-media-post-about-a-conference-we-sponsore-989x1536.jpg 989w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n\n\n<p>We also give lots of bonus points to event organizers who are proactive. The best organizers we\u2019ve worked with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send regular email updates<\/strong> \u2014 They update about the progress of their events, the speakers they\u2019ve secured, other brands that have sponsored, etc.<\/li>\n\n\n\n<li><strong>Help us maximize value<\/strong> \u2014 They assist with branding, logistics, and other opportunities to increase our&nbsp;ROI.<\/li>\n\n\n\n<li><strong>Take full ownership<\/strong> \u2014 We\u2019ve had event organizers willingly offer us discounts for the next edition because they were personally disappointed they didn\u2019t get us the results they thought we&nbsp;would.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"522\" class=\"wp-image-186742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers.png\" alt=\"Email follow-ups from organizers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers.png 1166w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-768x344.png 768w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"458\" class=\"wp-image-186743\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-1.png\" alt=\"Email follow-ups from organizers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-1.png 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-1-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-1-768x210.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/email-follow-ups-from-organizers-1-1536x420.png 1536w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\"><\/figure>\n\n\n\n\n\n<p>Ultimately, sponsorships\u2014not just for events but for <a href=\"https:\/\/ahrefs.com\/blog\/sponsoring-creators\/\">creators<\/a> too\u2014are all about relationships.<\/p>\n\n\n\n<p>Don\u2019t be surprised when I say this but sometimes we sponsor an event because the organizer is an enterprise-level prospect or customer. And sometimes events give sponsors discounts because they see them as a long-term partner and want them to return regularly for all future editions.<\/p>\n\n\n\n<p>Making sure your event is profitable is important. But don\u2019t forget that relationships run the world. Expect to be flexible and negotiate towards a win-win for both you and the sponsor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-186730-_t8cdwm73xxw1\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Securing event sponsorships is all about creating mutual value.<\/p>\n\n\n\n<p>The most successful event organizers understand what sponsors are looking for and build packages that deliver real results. By being transparent with your data, flexible with your offerings, and proactive in your communications, you\u2019ll build relationships with sponsors that last beyond a single event.<\/p>\n\n\n\n<p>Remember: sponsors like us are looking for ROI, but we\u2019re also looking for partners who understand our goals and are committed to helping us achieve them.<\/p>\n\n\n\n<p>Trying to organize an event instead? We also organized our own conference and wrote up how we did&nbsp;it:<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/event-marketing\/\">Event Marketing: The Ultimate Guide That Cost $400k to&nbsp;Make<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/event-promotion\/\">Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/post-event-survey-questions\/\">35 Post-Event Survey Questions From Our Sold-Out Conference<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When big-name sponsors put their logo on your event materials, they\u2019re essentially saying: \u201cThis event matters.\u201d We know this firsthand because event sponsorships have been a big part of our marketing strategy. We\u2019ve spent an estimated $500,000 on them, sponsoring<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-186730","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An Insider\u2019s Guide to Event Sponsorships (From a Company That Spent $500K)<\/title>\n<meta name=\"description\" content=\"Everything you need to know on how to get sponsors for your event (from our personal experience sponsoring many of them.)\" \/>\n<meta name=\"robots\" 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