{"id":185832,"date":"2025-03-06T20:19:34","date_gmt":"2025-03-07T01:19:34","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=185832"},"modified":"2025-03-06T22:45:34","modified_gmt":"2025-03-07T03:45:34","slug":"new-features-feb-2025","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/","title":{"rendered":"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb&nbsp;2025)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"intro-txt\"><span style=\"font-weight: 400;\">This month\u2019s highlights include traffic acquisition channels in Web Analytics, a chat function in AI Content Helper, competitive maps in Report Builder, a batch AI function in Site Audit, and&nbsp;more.<\/span><\/div>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ercygrc1efs\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ercygrc1efs\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ErCyGrc1Efs?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ErCyGrc1Efs?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Let\u2019s get right into&nbsp;it.&nbsp;<\/span><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Web Analytics\" data-section=\"web-analytics\">\n<h2><span style=\"font-weight: 400;\">Web Analytics<\/span><\/h2>\n<\/div><\/div>\n<p><b>Group traffic sources by acquisition channel<\/b><\/p>\n<p><span style=\"font-weight: 400;\">See which channels are bringing you the most traffic: Search, Direct, LLM, Email, Newsletter, and so&nbsp;on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cInternal\u201d channel refers to traffic coming from the target project itself.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185833\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png\" alt width=\"1232\" height=\"990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png 1232w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel-529x425.png 529w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel-768x617.png 768w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\"><\/p>\n<p><span style=\"font-weight: 400;\">Go deeper from here \u2013 if you want to see how often your page is mentioned in specific chatbots, just click on the channel \u201cLLM\u201d to apply that filter, then toggle to<\/span><span style=\"font-weight: 400;\"> Sources<\/span><span style=\"font-weight: 400;\">. This will show you a list of chatbots you\u2019re mentioned in, and how many visitors came from each&nbsp;one.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185834\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwallm.gif\" alt width=\"856\" height=\"720\"><\/p>\n<p><b>Filter improvements<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve improved all the filters to let&nbsp;you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See suggestions when typing in filter fields<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toggle between Any\/All to combine OR\/AND rules&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on any item in the results below to filter by&nbsp;it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Hold Option (\u2325) or Alt (depending on OS) + click on an item to quickly exclude it from your results<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185835\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwafilters.png\" alt width=\"1844\" height=\"524\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwafilters.png 1844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwafilters-680x193.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwafilters-768x218.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwafilters-1536x436.png 1536w\" sizes=\"auto, (max-width: 1844px) 100vw, 1844px\"><\/p>\n<p><b>Time zone selector<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the time zone selector to <\/span><span style=\"font-weight: 400;\">change the time zone<\/span><span style=\"font-weight: 400;\"> for more accuracy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwalocaltime.png\" alt width=\"2056\" height=\"912\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwalocaltime.png 2056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwalocaltime-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwalocaltime-768x341.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwalocaltime-1536x681.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwalocaltime-2048x908.png 2048w\" sizes=\"auto, (max-width: 2056px) 100vw, 2056px\"><\/p>\n<p><b>Improved regional comparing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Select Continents in the Geography widget to compare traffic between North America vs Europe, for example.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwacontinents.png\" alt width=\"1020\" height=\"532\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwacontinents.png 1020w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwacontinents-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwacontinents-768x401.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\"><\/p>\n<p><b>Expand widgets<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Click on View More in any widget to expand it and see more relevant metrics on top of visitor stats.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwaviewmore.png\" alt width=\"2054\" height=\"990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwaviewmore.png 2054w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwaviewmore-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwaviewmore-768x370.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwaviewmore-1536x740.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwaviewmore-2048x987.png 2048w\" sizes=\"auto, (max-width: 2054px) 100vw, 2054px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. AI Content Helper\" data-section=\"ai-content-helper\">\n<h2><span style=\"font-weight: 400;\">AI Content Helper<\/span><\/h2>\n<\/div><\/div>\n<p><b>Chat function&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Improve your content for both humans and search engines \u2013 just open a chat and ask AI to identify weak points in your content, brainstorm ideas, refine your article structure, and&nbsp;more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teaser: some big features are in the works, like inline suggestions you can apply with a click and collaborative editing!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xaichchat-scaled.jpg\" alt width=\"2560\" height=\"1251\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xaichchat-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xaichchat-680x332.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xaichchat-768x375.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xaichchat-1536x751.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xaichchat-2048x1001.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Report Builder\" data-section=\"report-builder\">\n<h2><span style=\"font-weight: 400;\">Report Builder<\/span><\/h2>\n<\/div><\/div>\n<p><b>Competitive map<\/b><\/p>\n<p><span style=\"font-weight: 400;\">See how your competitors stack up against you online with your own comprehensive competitive map.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just select your competitors and customize your comparison across three axes to build your map. Choose from key backlink, organic, and paid metrics.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185840\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xrbcompmap.gif\" alt width=\"1216\" height=\"716\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Site Explorer\" data-section=\"site-explorer\">\n<h2><span style=\"font-weight: 400;\">Site Explorer<\/span><\/h2>\n<\/div><\/div>\n<p><b>Organic positions in Paid keywords report<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the organic positions filter or column to find out if you\u2019re running ads on keywords your website already ranks for organically. This helps you detect if you\u2019re cannibalizing your own rankings and wasting advertising budget.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185841\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xpaidkw-orgfilter.jpg\" alt width=\"2132\" height=\"1198\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xpaidkw-orgfilter.jpg 2132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xpaidkw-orgfilter-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xpaidkw-orgfilter-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xpaidkw-orgfilter-1536x863.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xpaidkw-orgfilter-2048x1151.jpg 2048w\" sizes=\"auto, (max-width: 2132px) 100vw, 2132px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Site Audit\" data-section=\"site-audit\">\n<h2><span style=\"font-weight: 400;\">Site Audit<\/span><\/h2>\n<\/div><\/div>\n<p><b>Batch AI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Remember the Ask AI feature in Site Audit issue reports that lets you generate titles and meta descriptions for&nbsp;pages?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can scale that and do it for multiple pages at once. Just look for the Batch AI feature in your issue reports.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xbatchai.jpg\" alt width=\"2200\" height=\"1064\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xbatchai.jpg 2200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xbatchai-680x329.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xbatchai-768x371.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xbatchai-1536x743.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xbatchai-2048x990.jpg 2048w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\"><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Available with<\/strong>: a Max project boost. You can batch up to 1K pages and 50K pages per project per&nbsp;month.<\/span><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Rank Tracker\" data-section=\"rank-tracker\">\n<h2><span style=\"font-weight: 400;\">Rank Tracker<\/span><\/h2>\n<\/div><\/div>\n<p><b>Locations in Overview report\u2019s history chart<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve added a Locations mode that lets you track performance across different locations in your projects.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xlocations.png\" alt width=\"1600\" height=\"626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xlocations.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xlocations-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xlocations-768x300.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xlocations-1536x601.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><b>YoY performance in GSC Overview report<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can now assess your website\u2019s year-over-year performance for both organic positions and pages. This helps to account for any variations caused by seasonal fluctuations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xyoygsc.jpg\" alt width=\"2130\" height=\"1552\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xyoygsc.jpg 2130w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xyoygsc-583x425.jpg 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xyoygsc-768x560.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xyoygsc-1536x1119.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xyoygsc-2048x1492.jpg 2048w\" sizes=\"auto, (max-width: 2130px) 100vw, 2130px\"><\/p>\n<p><span style=\"font-weight: 400;\">\u2013<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s all for this month! Check out <\/span><a href=\"https:\/\/ahrefs.com\/blog\/new-features\/\"><span style=\"font-weight: 400;\">the Ahrefs changelog<\/span><\/a><span style=\"font-weight: 400;\"> for more updates, and feel free to leave any feature requests <\/span><a href=\"https:\/\/ahrefs.canny.io\/\"><span style=\"font-weight: 400;\">on our Canny<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get right into&nbsp;it.&nbsp; Group traffic sources by acquisition channel See which channels are bringing you the most traffic: Search, Direct, LLM, Email, Newsletter, and so&nbsp;on. The \u201cInternal\u201d channel refers to traffic coming from the target project itself. Go deeper<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-185832","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb 2025)<\/title>\n<meta name=\"description\" content=\"Introducing traffic acquisition channels in Web Analytics, chat in AI Content Helper, competitive maps in Report Builder, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb 2025)\" \/>\n<meta property=\"og:description\" content=\"Introducing traffic acquisition channels in Web Analytics, chat in AI Content Helper, competitive maps in Report Builder, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-07T01:19:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T03:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1232\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rebekah Bek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paperseasons\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/\"},\"author\":{\"name\":\"Rebekah Bek\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/cdca43941cdba098bf02e8cf802e6147\"},\"headline\":\"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb&nbsp;2025)\",\"datePublished\":\"2025-03-07T01:19:34+00:00\",\"dateModified\":\"2025-03-07T03:45:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/\"},\"wordCount\":638,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/batch-ai-in-site-audit-competitive-by-rebekah-bek-product-blog.jpg\",\"articleSection\":[\"Product Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/\",\"name\":\"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb 2025)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/xwachannel.png\",\"datePublished\":\"2025-03-07T01:19:34+00:00\",\"dateModified\":\"2025-03-07T03:45:34+00:00\",\"description\":\"Introducing traffic acquisition channels in Web Analytics, chat in AI Content Helper, competitive maps in Report Builder, and more.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/new-features-feb-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/xwachannel.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/xwachannel.png\",\"width\":1232,\"height\":990},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/cdca43941cdba098bf02e8cf802e6147\",\"name\":\"Rebekah Bek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image_Editor.png65155b41ab42f012e729d6d3e5a07cc3\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image_Editor.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image_Editor.png\",\"caption\":\"Rebekah Bek\"},\"description\":\"Helping you understand and love using Ahrefs. Find me on:\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rebekahbek\\\/\",\"https:\\\/\\\/x.com\\\/paperseasons\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/rebekah\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb 2025)","description":"Introducing traffic acquisition channels in Web Analytics, chat in AI Content Helper, competitive maps in Report Builder, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/","og_locale":"en_US","og_type":"article","og_title":"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb 2025)","og_description":"Introducing traffic acquisition channels in Web Analytics, chat in AI Content Helper, competitive maps in Report Builder, and more.","og_url":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2025-03-07T01:19:34+00:00","article_modified_time":"2025-03-07T03:45:34+00:00","og_image":[{"width":1232,"height":990,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png","type":"image\/png"}],"author":"Rebekah Bek","twitter_card":"summary_large_image","twitter_creator":"@paperseasons","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/"},"author":{"name":"Rebekah Bek","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/cdca43941cdba098bf02e8cf802e6147"},"headline":"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb&nbsp;2025)","datePublished":"2025-03-07T01:19:34+00:00","dateModified":"2025-03-07T03:45:34+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/"},"wordCount":638,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/batch-ai-in-site-audit-competitive-by-rebekah-bek-product-blog.jpg","articleSection":["Product Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/","url":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/","name":"Batch AI in Site Audit, Competitive map in Report Builder, and more (Feb 2025)","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png","datePublished":"2025-03-07T01:19:34+00:00","dateModified":"2025-03-07T03:45:34+00:00","description":"Introducing traffic acquisition channels in Web Analytics, chat in AI Content Helper, competitive maps in Report Builder, and more.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/new-features-feb-2025\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/xwachannel.png","width":1232,"height":990},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/cdca43941cdba098bf02e8cf802e6147","name":"Rebekah Bek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/Image_Editor.png65155b41ab42f012e729d6d3e5a07cc3","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/Image_Editor.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/Image_Editor.png","caption":"Rebekah Bek"},"description":"Helping you understand and love using Ahrefs. Find me on:","sameAs":["https:\/\/www.linkedin.com\/in\/rebekahbek\/","https:\/\/x.com\/paperseasons"],"url":"https:\/\/ahrefs.com\/blog\/author\/rebekah\/"}]}},"as_json":null,"json_reviewers":[],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/185832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=185832"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/185832\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=185832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=185832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=185832"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=185832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}