{"id":185771,"date":"2025-02-26T08:10:51","date_gmt":"2025-02-26T13:10:51","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=185771"},"modified":"2025-02-27T08:50:35","modified_gmt":"2025-02-27T13:50:35","slug":"top-search-engines","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/top-search-engines\/","title":{"rendered":"16 Top Search Engines in 2025 (Including Google Alternatives)"},"content":{"rendered":"\n<div class=\"intro-txt\"><!-- notionvc: 82ff96f9-8edf-4e32-b979-861a61c9c5aa -->What are the top search engines in the world? It depends on what you\u2019re looking for.<\/div><!-- notionvc: 82ff96f9-8edf-4e32-b979-861a61c9c5aa -->\n\n\n\n<p>Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use&nbsp;cases.<\/p>\n\n\n\n<p>So, here are the top search engines, classified by categories:<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: 5befda8f-b2e1-4b7a-a0c4-4208d8146cb5 -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top search engines by market share\" data-section=\"top-search-engines-by-market-share\"><!-- notionvc: 1561a6ba-2893-4a2b-bf77-488d44876fc1 -->\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-185771-_em2epc26c0qa\"><\/a>Top search engines by market share<\/h2>\n<\/div><\/div><!-- notionvc: a06674c3-dd21-4bad-820e-7cf783646395 -->\n\n\n\n<p>These are the most popular search engines in the world, as seen by their <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">worldwide market share<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_i8l7krjetqum\"><\/a>1. Google<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"766\" class=\"wp-image-185772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/google.jpg\" alt=\"Google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/google.jpg 1072w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/google-595x425.jpg 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/google-768x549.jpg 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\"><\/figure>\n\n\n\n\n\n<p>With 89.79% of the global market share, <a href=\"https:\/\/www.google.com\/\">Google<\/a> still remains the number one search engine in the&nbsp;world.<\/p>\n\n\n\n<p>But no thanks to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Criticism_of_Google\">privacy concerns, antitrust issues, creating filter bubbles<\/a>, and competition from AI search engines, Google has seen its market share decline. In January 2024, only one year ago, Google had a 91.47% market share. It\u2019s still at the top, but it\u2019s slowly falling off.<\/p>\n\n\n\n<p>However, Google is not resting on its laurels. Fighting back with <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">AI Overviews<\/a>, and <a href=\"https:\/\/techcrunch.com\/2025\/02\/04\/google-wants-search-to-be-more-like-an-ai-assistant-in-2025\/\">CEO Sundar Pichai commenting<\/a> that Google search will become more of an AI assistant, we\u2019ll have to see if Google can continue to stay at the top for the next decade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_oamtf85mozyk\"><\/a>2. Bing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"508\" class=\"wp-image-185773\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bing.jpg\" alt=\"Bing\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bing.jpg 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bing-680x229.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bing-768x259.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bing-650x220.jpg 650w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/figure>\n\n\n\n\n\n<p>Chasing Google\u2019s shadow, <a href=\"https:\/\/www.bing.com\/\">Bing<\/a> takes #2 at 3.93% of the global search engine market share.<\/p>\n\n\n\n<p>Despite the large gap in market share, Bing has always been Google\u2019s closest search engine rival. Besides the user interface, there\u2019s nothing really different about Bing. It has image and video search, maps, news, and similar SERP features like featured snippets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1018\" class=\"wp-image-185774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/search-in-bing.jpg\" alt=\"Search in Bing\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/search-in-bing.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/search-in-bing-680x338.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/search-in-bing-768x382.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/search-in-bing-1536x764.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/search-in-bing-400x200.jpg 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>It also has \u2018AI Overviews\u2019:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"1028\" class=\"wp-image-185775\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-ai-overviews.png\" alt=\"Bing's AI Overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-ai-overviews.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-ai-overviews-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-ai-overviews-768x576.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/figure>\n\n\n\n\n\n<p>The days when Bing was only used to search for \u201cGoogle Chrome download\u201d are slowly gone. Bing now <a href=\"https:\/\/www.seroundtable.com\/bing-hides-google-search-results-38770.html\">hides its search results<\/a> if you look for Google. Meanwhile, striking while the iron is hot, Microsoft embraced AI rapidly, adding their own LLM (Copilot) as a search tab and integrating new features like <a href=\"https:\/\/blogs.bing.com\/search-quality-insights\/december-2023\/Introducing-Deep-Search\">Deep Search<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1762\" height=\"224\" class=\"wp-image-185776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-deep-search.png\" alt=\"Bing's Deep Search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-deep-search.png 1762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-deep-search-680x86.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-deep-search-768x98.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bings-deep-search-1536x195.png 1536w\" sizes=\"auto, (max-width: 1762px) 100vw, 1762px\"><\/figure>\n\n\n\n\n\n<p>3.93% may be nothing in the search engine pie, but it\u2019s a <a href=\"https:\/\/www.linkedin.com\/posts\/jordirib1_microsoft-reported-earlier-this-week-that-activity-7291167769935462400-p6c6\/\">number that has been increasing<\/a>. Also, Bing powers most of the <a href=\"https:\/\/ahrefs.com\/blog\/alternative-search-engines\/\">alternative search engines<\/a>, so its market share number may actually be larger than you expect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_sjusd6sf6wik\"><\/a>3. Yandex<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1618\" height=\"634\" class=\"wp-image-185777\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex.png\" alt=\"Yandex\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex.png 1618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-768x301.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-1536x602.png 1536w\" sizes=\"auto, (max-width: 1618px) 100vw, 1618px\"><\/figure>\n\n\n\n\n\n<p>Coming in third place at 2.73% is the Russia-based search engine <a href=\"https:\/\/yandex.com\/\">Yandex<\/a>.<\/p>\n\n\n\n<p>Its piece of the pie may look tiny, but if you narrow it down to just Russia, Yandex becomes #1 at 73.71%, beating Google. (Some lesson in here about niching down.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"310\" class=\"wp-image-185778\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-market-share-in-russia.png\" alt=\"Yandex market share in Russia\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-market-share-in-russia.png 1482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-market-share-in-russia-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yandex-market-share-in-russia-768x161.png 768w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\"><\/figure>\n\n\n\n\n\n<p>Like Google, it also has similar products, including image and video search, maps, translate, weather, and email. However, it has one product that even Google doesn\u2019t have: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Yandex_Taxi\">Yandex Taxi<\/a> (ridesharing). It is the biggest ridesharing company in Russia, and I even used it when I visited Uzbekistan two years ago. Very easy to use, just like Uber and Grab in Singapore.<\/p>\n\n\n\n<p>Two years ago, Yandex\u2019s source code was <a href=\"https:\/\/arstechnica.com\/information-technology\/2023\/01\/massive-yandex-code-leak-reveals-russian-search-engines-ranking-factors\/\">leaked online<\/a>, including some of their ranking factors. SEOs naturally went crazy, and several SEO thought leaders <a href=\"https:\/\/x.com\/iPullRank\/status\/1619067271577538575\">attempted to investigate and break down<\/a> what they&nbsp;found.<\/p>\n\n\n\n<p>However, as far as I know with regards to the leaks, nothing much has changed in how <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a> is&nbsp;done.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_cbkir3qb89cl\"><\/a>4. Yahoo<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"692\" class=\"wp-image-185779\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo.jpg\" alt=\"Yahoo\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo.jpg 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-680x316.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-768x357.jpg 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n\n\n\n\n\n<p>In the most surprising news since Manchester City lost five games in a row, <a href=\"https:\/\/uk.yahoo.com\/\">Yahoo<\/a> still exists. Not only does it exist, but it\u2019s still fourth (1.27%) in the global search engine game.<\/p>\n\n\n\n<p>Once the #1 \u2018search engine\u2019 in the world, it\u2019s now a shell of itself. Its index is powered by Bing and it\u2019s owned by Apollo Global Management, an asset management company.<\/p>\n\n\n\n<p>While I do not know a single person who uses Yahoo the search engine, I do know many people who read news articles on Yahoo and also refer to its <a href=\"https:\/\/uk.finance.yahoo.com\/\">finance section<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1059\" class=\"wp-image-185780\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-finance.png\" alt=\"Yahoo Finance\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-finance.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-finance-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-finance-768x397.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yahoo-finance-1536x794.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>Currently, according to Statista, Yahoo has the <a href=\"https:\/\/www.statista.com\/topics\/2464\/yahoo\/?__sso_cookie_checker=failed#topicOverview\">dubious honor<\/a> of leading the ranking of the most compromised data records in selected data breaches worldwide. Not a good sign for a search engine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_qaniz1bsyxv8\"><\/a>5. Baidu<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"530\" class=\"wp-image-185781\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu.png\" alt=\"Baidu\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-768x294.png 768w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\"><\/figure>\n\n\n\n\n\n<p>In fifth place, we have <a href=\"https:\/\/www.baidu.com\/\">Baidu<\/a>, the Chinese search engine at 0.71% market share.<\/p>\n\n\n\n<p>Like Yandex, while it only has a small portion of the global market share, it\u2019s #1 when you narrow it down to China. It is essentially the Google of China. (Incredibly, Bing is also doing&nbsp;well.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"362\" class=\"wp-image-185782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-market-share-in-china.jpg\" alt=\"Baidu market share in China\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-market-share-in-china.jpg 1892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-market-share-in-china-680x130.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-market-share-in-china-768x147.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-market-share-in-china-1536x294.jpg 1536w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\"><\/figure>\n\n\n\n\n\n<p>While many people think of Baidu as a copy of Google, it isn\u2019t. Baidu\u2019s founder, Robin Li, created the RankDex site-scoring algorithm for page ranking (the basis of Baidu) in 1996. RankDex was referenced two years later by Larry Page, when he filed the patent for <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>.<\/p>\n\n\n\n<p>Like the Western search engines, Baidu has also moved quickly, working with DeepSeek R1 to provide AI-powered search and other features:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"1186\" class=\"wp-image-185783\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-and-deepseek.jpg\" alt=\"Baidu and DeepSeek\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-and-deepseek.jpg 1484w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-and-deepseek-532x425.jpg 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/baidu-and-deepseek-768x614.jpg 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_fz0zj320j97o\"><\/a>6. DuckDuckGo<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"236\" class=\"wp-image-185784\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/duckduckgo.png\" alt=\"DuckDuckGo\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/duckduckgo.png 962w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/duckduckgo-680x167.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/duckduckgo-768x188.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\"><\/figure>\n\n\n\n\n\n<p>At number six we have <a href=\"https:\/\/duckduckgo.com\/\">DuckDuckGo<\/a>, with 0.67% of the market share.<\/p>\n\n\n\n<p>Named after the children\u2019s game, DuckDuckGo is the most well-known private search engine. Private because DuckDuckGo doesn\u2019t use any tracking cookies or store your personal data, like your IP addresses.<\/p>\n\n\n\n<p>While DuckDuckGo doesn\u2019t have its own crawler and gets its search results from <a href=\"https:\/\/help.duckduckgo.com\/results\/sources\/?redir=1\">over 400 sources<\/a>, DuckDuckGo assures all of us that it doesn\u2019t share our personal information with&nbsp;them.<\/p>\n\n\n\n<p>The most interesting feature that DuckDuckGo has, and other mainstream search engines don\u2019t, is its <a href=\"https:\/\/duckduckgo.com\/bangs\">\u201cBangs\u201d feature<\/a>. Typing one of these \u201cbangs\u201d sends you directly to a search result. For example, !w and a keyword like \u201cmarketing\u201d sends you directly to the page on marketing on Wikipedia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"938\" class=\"wp-image-185785\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/duckduckgos-bangs-feature.gif\" alt=\"DuckDuckGo's Bangs feature\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top search engines by privacy\" data-section=\"top-search-engines-by-privacy\"><!-- notionvc: 13512303-f746-442b-aa7c-aa59b7edf74c -->\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-185771-_qfjet1fxpu18\"><\/a>Top search engines by privacy<\/h2>\n<\/div><\/div><!-- notionvc: b1632959-151b-4254-9836-44c907f000be -->\n\n\n\n<p>Mainstream search engines are convenient, easy to use, and the go-to for most people. But they have downsides, the most prominent of which is privacy.<\/p>\n\n\n\n<p>Mainstream search engines track your data and share it across their various services. Some have also been known to cooperate with government surveillance programs.<\/p>\n\n\n\n<p>If you\u2019re wary of big tech, want to protect your digital privacy, but still want to use search, you\u2019ll have to use private search engines.<\/p>\n\n\n\n<p>DuckDuckGo is the most famous private search engine, but there are other alternatives too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_wxfb5afzv7ip\"><\/a>1. Brave Search<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"380\" class=\"wp-image-185786\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/brave-search.png\" alt=\"Brave search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/brave-search.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/brave-search-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/brave-search-768x231.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n\n\n<p><a href=\"https:\/\/search.brave.com\/\">Brave Search<\/a> is developed by the same people behind Brave browser, a privacy-focused browser. Its founders include Brendan Eich, the creator of JavaScript and a co-founder of Mozilla Firefox, and Brian Bondy, a former senior platform engineer at Mozilla.<\/p>\n\n\n\n<p>At first glance, Brave Search doesn\u2019t look too dissimilar from Google. It has similar features like image and video search, news, and SERP features like \u201cDiscussions\u201d, which showcases threads from Reddit:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"924\" class=\"wp-image-185787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/discussions-serp-feature-in-brave.png\" alt=\"Discussions SERP feature in Brave\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/discussions-serp-feature-in-brave.png 1322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/discussions-serp-feature-in-brave-608x425.png 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/discussions-serp-feature-in-brave-768x537.png 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\"><\/figure>\n\n\n\n\n\n<p>It also has \u201cAI Overviews\u201d, but with a slight twist\u2014you can ask further questions:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"2048\" class=\"wp-image-185788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-overviews-in-brave.jpg\" alt=\"AI Overviews in Brave\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-overviews-in-brave.jpg 1014w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-overviews-in-brave-210x425.jpg 210w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-overviews-in-brave-768x1551.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-overviews-in-brave-761x1536.jpg 761w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\"><\/figure>\n\n\n\n\n\n<p>If you\u2019re ever unsatisfied with Brave\u2019s search results, they provide the option of turning to Google, Bing, or Mojeek:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"154\" class=\"wp-image-185789\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-elsewhere-feature-in-brave.png\" alt=\"Find elsewhere feature in Brave\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-elsewhere-feature-in-brave.png 1048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-elsewhere-feature-in-brave-680x100.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-elsewhere-feature-in-brave-768x113.png 768w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\"><\/figure>\n\n\n\n\n\n<p>You can also modify Brave Search\u2019s rankings using their <a href=\"https:\/\/search.brave.com\/help\/goggles\">Goggles feature<\/a>\u2014a set of rules and filters:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"390\" class=\"wp-image-185790\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/braves-goggles-feature.png\" alt=\"Brave's Goggles feature\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/braves-goggles-feature.png 1446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/braves-goggles-feature-680x183.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/braves-goggles-feature-768x207.png 768w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\"><\/figure>\n\n\n\n\n\n<p>If you dislike their pre-built Goggles, you can make your&nbsp;own:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"744\" class=\"wp-image-185791\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/creating-your-own-goggles-in-brave.png\" alt=\"Creating your own Goggles in Brave\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/creating-your-own-goggles-in-brave.png 970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/creating-your-own-goggles-in-brave-554x425.png 554w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/creating-your-own-goggles-in-brave-768x589.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\"><\/figure>\n\n\n\n\n\n<p>Unlike other alternative search engines, Brave Search doesn\u2019t rely on Google or Bing for its SERPs. It uses its own index with the aid of the <a href=\"https:\/\/support.brave.com\/hc\/en-us\/articles\/4409406835469-What-is-the-Web-Discovery-Project\">Web Discovery Project<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_n1ly719h2u2q\"><\/a>2. Startpage<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"348\" class=\"wp-image-185792\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpage.png\" alt=\"Startpage\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpage.png 1112w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpage-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpage-768x240.png 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\"><\/figure>\n\n\n\n\n\n<p>Predominantly using search results from Google, <a href=\"https:\/\/www.startpage.com\/\">Startpage<\/a> used to <em>literally <\/em>be Google without the tracking. However, in 2023, they <a href=\"https:\/\/support.startpage.com\/hc\/en-us\/articles\/12727471498644-What-are-Startpage-s-enhanced-search-results\">announced<\/a> that they were also partnering with MapQuest, HERE Technologies, Priceline, Tomorrow.io, Search Expander, and Microsoft Bing.<\/p>\n\n\n\n<p>Despite their wide range of partners, they assure users that they do not use any tracking cookies and anonymize all queries before pulling SERPs from their partners. For additional reassurance, Startpage is based in the Netherlands, where they comply with the <a href=\"https:\/\/en.wikipedia.org\/wiki\/General_Data_Protection_Regulation\">General Data Protection Regulation (GDPR)<\/a>, a European Union regulation that protects users\u2019 data.<\/p>\n\n\n\n<p>For even further insurance, their \u201cAnonymous View\u201d feature lets you visit websites from their search results anonymously.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"544\" class=\"wp-image-185793\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpages-anonymous-view-feature.png\" alt=\"Startpage's Anonymous View feature\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpages-anonymous-view-feature.png 924w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpages-anonymous-view-feature-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/startpages-anonymous-view-feature-768x452.png 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\"><\/figure>\n\n\n\n\n\n<p>If you like the clean UX that Google offers but dislike the big tech tracking, Startpage is an obvious choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_p7q8outocsxy\"><\/a>3. Yep<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"504\" class=\"wp-image-185794\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yep.png\" alt=\"Yep\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yep.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yep-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/yep-768x285.png 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\"><\/figure>\n\n\n\n\n\n<p>Made by Ahrefs (that\u2019s us), <a href=\"https:\/\/yep.com\/\">Yep<\/a> is a privacy-oriented search engine that only collects personal data when you voluntarily provide it to us, e.g., when you contact us for customer support. Otherwise, we store nothing permanently: not your search history, your IP address, nor User-Agent strings.<\/p>\n\n\n\n<p>Unlike most alternative search engines which get their SERPs from Bing, our index is populated by our <a href=\"https:\/\/ahrefs.com\/big-data\">own crawler<\/a>. In fact, we have the most active web crawler in the SEO industry and it\u2019s also the second most active crawler in the&nbsp;world.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1554\" height=\"1396\" class=\"wp-image-185795\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefsbot-is-the-most-active-web-crawler-in-the-se.jpg\" alt=\"AhrefsBot is the most active web crawler in the SEO industry\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefsbot-is-the-most-active-web-crawler-in-the-se.jpg 1554w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefsbot-is-the-most-active-web-crawler-in-the-se-473x425.jpg 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefsbot-is-the-most-active-web-crawler-in-the-se-768x690.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefsbot-is-the-most-active-web-crawler-in-the-se-1536x1380.jpg 1536w\" sizes=\"auto, (max-width: 1554px) 100vw, 1554px\"><\/figure>\n\n\n\n\n\n<p>That means we discover new pages and refresh our index all the&nbsp;time.<\/p>\n\n\n\n<p>Another unique thing about Yep is that we\u2019re creator-friendly. Our plan is a 90\/10 revenue share model, where 90% of advertising revenue will be paid directly to creators. It\u2019s our counter to Google and other mainstream search engines \u201cstealing\u201d content from hardworking creators (to create their SERP features and AI Overviews) and not crediting nor rewarding them.<\/p>\n\n\n\n<p>It\u2019s still in beta, but try it and let us know what you&nbsp;think!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_rj130bc5notg\"><\/a>4. Kagi<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"1122\" class=\"wp-image-185796\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi.png\" alt=\"Kagi\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-768x552.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-1536x1103.png 1536w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\"><\/figure>\n\n\n\n\n\n<p>Most alternative search engines are just a slight twist on Google, e.g. removing tracking but still serving results from them. <a href=\"https:\/\/kagi.com\/\">Kagi<\/a>, however, has decided to rethink the entire business model from the ground-up.<\/p>\n\n\n\n<p>After all, why do search engines need to track you? It\u2019s because of the standard search engine business model: search is free, so search engines make money via ads instead. To serve better ads and help advertisers reach customers efficiently, search engines need&nbsp;data.<\/p>\n\n\n\n<p>But what if search isn\u2019t free? What if search worked more like SaaS, where people pay a monthly subscription to access it? That way, Kagi could keep search private without any need for tracking.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2028\" height=\"1522\" class=\"wp-image-185797\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-pricing-plans.jpg\" alt=\"Kagi pricing plans\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-pricing-plans.jpg 2028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-pricing-plans-566x425.jpg 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-pricing-plans-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/kagi-pricing-plans-1536x1153.jpg 1536w\" sizes=\"auto, (max-width: 2028px) 100vw, 2028px\"><\/figure>\n\n\n\n\n\n<p>Paying for search may sound preposterous to many people, but it works. As of February 25, 2025, Kagi has <a href=\"https:\/\/kagi.com\/stats?stat=members\">40,648 paying members<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_1cdm21riki71\"><\/a>5. Mojeek<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"364\" class=\"wp-image-185798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek.png\" alt=\"Mojeek\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-680x147.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-768x166.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-1536x332.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><\/figure>\n\n\n\n\n\n<p>One of the earliest private search engines, <a href=\"https:\/\/www.mojeek.com\/\">Mojeek<\/a> was the first search engine to have a no tracking privacy policy back in 2006. It also uses its own search index, currently standing at <a href=\"https:\/\/blog.mojeek.com\/2022\/10\/mojeek-now-six-billion-pages.html\">over six billion pages<\/a>.<\/p>\n\n\n\n<p>There\u2019s nothing fancy about Mojeek\u2014just a simple interface with links, image search, news, and an AI summary for the top web results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"908\" class=\"wp-image-185799\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-search.png\" alt=\"Mojeek search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-search.png 1476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-search-680x418.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/mojeek-search-768x472.png 768w\" sizes=\"auto, (max-width: 1476px) 100vw, 1476px\"><\/figure>\n\n\n\n\n\n<p>It does have one unique feature: emotion-based search. In partnership with EMRAYS Technologies, you can enter a keyword and search by emotion on Mojeek:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"544\" class=\"wp-image-185800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/emotion-search-in-mojeek.png\" alt=\"Emotion search in Mojeek\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/emotion-search-in-mojeek.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/emotion-search-in-mojeek-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/emotion-search-in-mojeek-768x380.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top search engines by AI\" data-section=\"top-search-engines-by-AI\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-185771-_m0hmrgxm7nr6\"><\/a>Top search engines by&nbsp;AI<\/h2>\n<\/div><\/div><!-- notionvc: 2cbc6e57-b39b-4aba-8e0e-8aff9a178862 -->\n\n\n\n<p>With AI taking over the world, more people are moving away from mainstream search engines like Google and moving to AI ones, including myself.<\/p>\n\n\n\n<p>Even though many mainstream search engines today have AI elements, like Google\u2019s AI Overviews or Bing\u2019s Deep Research, but these are <a href=\"https:\/\/ahrefs.com\/blog\/best-ai-search-engines\/\">search engines that are predominantly AI-based<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_7kky4mw5r0nx\"><\/a>1. Perplexity<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1514\" height=\"732\" class=\"wp-image-185801\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity.png\" alt=\"Perplexity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity.png 1514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity-768x371.png 768w\" sizes=\"auto, (max-width: 1514px) 100vw, 1514px\"><\/figure>\n\n\n\n\n\n<p>An AI-powered conversational search engine, <a href=\"https:\/\/www.perplexity.ai\/\">Perplexity<\/a> works like Google\u2019s AI Overviews, but on steroids. Ask it any question or even just enter a keyword, and Perplexity will generate answers with citations in the output.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"1440\" class=\"wp-image-185802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity-output.jpg\" alt=\"Perplexity output\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity-output.jpg 1232w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity-output-364x425.jpg 364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexity-output-768x898.jpg 768w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\"><\/figure>\n\n\n\n\n\n<p>You can also ask Perplexity to focus <strong>only <\/strong>on certain types of sources, like web results, academic papers, or Reddit discussions:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"498\" class=\"wp-image-185803\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-sources-in-perplexity.png\" alt=\"Choosing your sources in Perplexity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-sources-in-perplexity.png 764w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-sources-in-perplexity-652x425.png 652w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\"><\/figure>\n\n\n\n\n\n<p>Perplexity is set to Auto mode naturally, but you also get five enhanced queries every day. Enhanced queries means you get to choose from Perplexity\u2019s own Pro Search (which looks at more sources and even clarifies questions) to reasoning models from OpenAI and DeepSeek.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"720\" class=\"wp-image-185804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-llm-models-in-perplexity.png\" alt=\"Choosing your LLM models in Perplexity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-llm-models-in-perplexity.png 818w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-llm-models-in-perplexity-483x425.png 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/choosing-your-llm-models-in-perplexity-768x676.png 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\"><\/figure>\n\n\n\n\n\n<p>They also recently released <a href=\"https:\/\/www.perplexity.ai\/hub\/blog\/introducing-perplexity-deep-research\">Deep Research<\/a>, where Perplexity will perform dozens of searches, reads hundreds of sources, and reasons through the material to autonomously deliver a comprehensive report. It\u2019s a competitor to OpenAI\u2019s new feature, also called Deep Research.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"2048\" class=\"wp-image-185805\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexitys-deep-research.png\" alt=\"Perplexity's Deep Research\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexitys-deep-research.png 1516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexitys-deep-research-315x425.png 315w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexitys-deep-research-768x1038.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/perplexitys-deep-research-1137x1536.png 1137w\" sizes=\"auto, (max-width: 1516px) 100vw, 1516px\"><\/figure>\n\n\n\n\n\n<p>To get more queries, you can sign up for their <a href=\"https:\/\/www.perplexity.ai\/hub\/faq\/what-is-perplexity-pro\">Pro version<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_bvcich96f0wv\"><\/a>2. ChatGPT<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"930\" class=\"wp-image-185806\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt.png\" alt=\"ChatGPT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt.png 970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt-768x736.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\"><\/figure>\n\n\n\n\n\n<p>I\u2019m 99% sure you\u2019re familiar with <a href=\"https:\/\/chatgpt.com\/\">ChatGPT<\/a>. Even if you\u2019re not using it as a search engine, you\u2019re probably using it as a coding partner, help you with your homework, or automate your&nbsp;tasks.<\/p>\n\n\n\n<p>But it works as a search engine too. If ChatGPT determines an answer would benefit from current information, it automatically searches the web. However, you can also click the web search icon to get ChatGPT to search the web, which makes it function as a search engine.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"470\" class=\"wp-image-185807\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt-search-1.png\" alt=\"ChatGPT search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt-search-1.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt-search-1-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/chatgpt-search-1-768x248.png 768w\" sizes=\"auto, (max-width: 1458px) 100vw, 1458px\"><\/figure>\n\n\n\n\n\n<p>ChatGPT also recently released <a href=\"https:\/\/openai.com\/index\/introducing-deep-research\/\">Deep Research<\/a>, an agent that will find, analyze, and synthesize hundreds of online sources using its reasoning models to create a comprehensive report. The feature has been getting good reviews online:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"566\" class=\"wp-image-185808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/good-reviews-about-chatgpts-deep-research.png\" alt=\"Good reviews about ChatGPT's Deep Research\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/good-reviews-about-chatgpts-deep-research.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/good-reviews-about-chatgpts-deep-research-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/good-reviews-about-chatgpts-deep-research-768x363.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n\n\n<p>After DeepSeek (see below) shook the AI world with its speed and accuracy (at a lower training cost), OpenAI quickly released its cost-efficient reasoning model, <a href=\"https:\/\/openai.com\/index\/openai-o3-mini\/\">o3-mini-high<\/a> to the public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_4zjzzuu4tz7e\"><\/a>3. DeepSeek<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"564\" class=\"wp-image-185809\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek.png\" alt=\"DeepSeek\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek-680x308.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek-768x348.png 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n\n\n<p>Essentially China\u2019s answer to ChatGPT, <a href=\"https:\/\/www.deepseek.com\/\">DeepSeek<\/a> is a Hangzhou-based chatbot founded in July 2023 by Liang Wenfeng, a hedge fund co-founder.<\/p>\n\n\n\n<p>First released on 10 January 2025, it shocked the entire AI world by providing responses comparable to OpenAI\u2019s o1. Not only was DeepSeek <strong>not<\/strong> operated by a full-time AI company (e.g., OpenAI), it was apparently also trained at a much, much lower cost (US$6 million) compared to OpenAI\u2019s GPT-4 ($100 million). It requires a tenth of the computing power of a comparable LLM.<\/p>\n\n\n\n<p>DeepSeek\u2019s release <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/598846\/deepseek-big-tech-ai-industry-nvidia-impac\">contributed<\/a> to the largest drop in U.S. stock market history, even wiping away $600 billion in market value for Nvidia. Crazy. We\u2019re really in an AI arms race&nbsp;now.<\/p>\n\n\n\n<p>Anyway, like ChatGPT, toggling the web search icon turns DeepSeek into a search engine.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"578\" class=\"wp-image-185810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek-search.png\" alt=\"DeepSeek search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek-search.png 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek-search-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/deepseek-search-768x459.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top search engines by sustainability\" data-section=\"top-search-engines-by-sustainability\">\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-185771-_b95xqjrb0th8\"><\/a>Top search engines by sustainability<\/h2>\n<\/div><\/div><!-- notionvc: 2cbc6e57-b39b-4aba-8e0e-8aff9a178862 -->\n\n\n\n<p>Search engines are notorious polluters\u2014an estimate suggests that Google is accountable for <a href=\"https:\/\/qz.com\/1267709\/every-google-search-results-in-co2-emissions-this-real-time-dataviz-shows-how-much\">~40% of the internet\u2019s carbon footprint<\/a>.<\/p>\n\n\n\n<p>Every search contributes to climate change. If you\u2019re concerned, then consider these search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_m2x7a7wwse2\"><\/a>1. Ecosia<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"216\" class=\"wp-image-185811\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ecosia.png\" alt=\"Ecosia\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ecosia.png 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ecosia-680x154.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ecosia-768x174.png 768w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\"><\/figure>\n\n\n\n\n\n<p>Powered by Bing, the Berlin-based search engine <a href=\"https:\/\/www.ecosia.org\/\">Ecosia<\/a> pledges to donate <a href=\"https:\/\/blog.ecosia.org\/ecosia-financial-reports-tree-planting-receipts\/\">80% of profits<\/a> to tree-planting projects. This is roughly one tree for every 45 searches.<\/p>\n\n\n\n<p>As of February 1, 2024, Ecosia claims to have planted more than 200 million trees.<\/p>\n\n\n\n<p>For further reassurance to its cause, Ecosia also <a href=\"https:\/\/blog.ecosia.org\/why-carbon-neutral-is-not-enough-ecosia-has-built-its-own-solar-plants\/\">built their own solar plants<\/a> so that their servers can run on clean power. Pretty cool.<\/p>\n\n\n\n<p>To highlight environmentally friendly companies, they also point them out in the search results with a green&nbsp;leaf:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"320\" class=\"wp-image-185812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/green-leaf-icon-in-ecosia.png\" alt=\"Green leaf icon in Ecosia\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/green-leaf-icon-in-ecosia.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/green-leaf-icon-in-ecosia-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/green-leaf-icon-in-ecosia-768x252.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"><\/figure>\n\n\n\n\n\n<p>They also point out \u2018polluting\u2019 companies with a fossil fuel&nbsp;icon:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"376\" class=\"wp-image-185813\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/fossil-fuel-icon-in-ecosia.png\" alt=\"Fossil fuel icon in Ecosia\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/fossil-fuel-icon-in-ecosia.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/fossil-fuel-icon-in-ecosia-680x259.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/fossil-fuel-icon-in-ecosia-768x293.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n\n\n\n\n\n<p>In 2024, Ecosia <a href=\"https:\/\/blog.ecosia.org\/eusp\/\">announced<\/a> that it\u2019ll partner with Paris-based private search engine Qwant to develop their own European search index.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185771-_w18l737lju9y\"><\/a>2. Ekoru<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"476\" class=\"wp-image-185814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ekoru.png\" alt=\"Ekoru\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ekoru.png 1276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ekoru-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ekoru-768x286.png 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\"><\/figure>\n\n\n\n\n\n<p>Add the <a href=\"https:\/\/www.ekoru.org\/\">Ekoru<\/a> Chrome extension to your browser and it turns every new tab you open into an Ekoru search. Or more accurately, a Yahoo search as Ekoru essentially redirects to Yahoo (which is powered by Bing by the&nbsp;way).<\/p>\n\n\n\n<p>Confusing, I know. Welcome to the world of alternative search engines.<\/p>\n\n\n\n<p>The only reason you\u2019ll do that is because you care about Ekoru\u2019s cause: they\u2019re pledging to donate 60% of their revenue to ocean conservation. When you click on an ad, the money goes to Big Blue Ocean Cleanup, a nonprofit dedicated to cleaning waterways, coastal areas, and oceans, and Operation Posidonia, an initiative led by the University of New South Wales to replant ocean seagrass.<\/p>\n\n\n\n<p>Ekoru is also powered by hydroelectricity to ensure they do not generate any CO2 emissions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-185771-_l8q8ck1xyws7\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>This list is comprised of search engines that call themselves search engines. But you don\u2019t have to label yourself as a search engine to function as&nbsp;one.<\/p>\n\n\n\n<p>In fact, for the younger generation, social media has replaced their concept of \u2018search engines\u2019.<\/p>\n\n\n\n<p>For example, a 2024 study by Adobe <a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/using-tiktok-as-a-search-engine\">suggested<\/a> that 1 in 10 Gen Zers rely on TikTok more than Google as a search engine. And people may turn directly to YouTube to look for videos, rather than use an \u2018intermediary\u2019 search engine.<\/p>\n\n\n\n<p>Anecdotally, I\u2019ve also heard from my Chinese friends that Baidu is increasingly no longer the go-to search engine. Young people today use Douyin (the Chinese version of TikTok) or <a href=\"https:\/\/en.wikipedia.org\/wiki\/Xiaohongshu\">Xiaohongshu<\/a>.<\/p>\n\n\n\n<p>These numbers are not reflected in search engine market share numbers because they\u2019re not technically search engines. But as long as you use them like one, they <strong>are <\/strong>search engines.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use&nbsp;cases. So, here are the top search engines, classified by<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-185771","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>16 Top Search Engines in 2025 (Including Google Alternatives)<\/title>\n<meta name=\"description\" content=\"The top search engines, classified by category.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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property=\"og:image:height\" content=\"766\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/top-search-engines\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/top-search-engines\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"16 Top Search Engines in 2025 (Including Google 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