{"id":185458,"date":"2025-02-11T07:00:19","date_gmt":"2025-02-11T12:00:19","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=185458"},"modified":"2025-02-13T05:02:47","modified_gmt":"2025-02-13T10:02:47","slug":"boost-traffic-with-ai-content-helper","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/boost-traffic-with-ai-content-helper\/","title":{"rendered":"How I Boosted Traffic by 72% With Ahrefs\u2019 AI Content Helper"},"content":{"rendered":"<div class=\"intro-txt\"> Any content writer with skin in the game knows the sinking feeling that comes with the traffic \u201cflatline of nope\u201d after that initial \u201cspike of&nbsp;hope\u201d.<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185459\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-1.png\" alt=\"Ahrefs graphic illustrating traffic spikes of hope and flatlines of nope.\" width=\"1600\" height=\"1060\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-1-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-1-768x509.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-1-1536x1018.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Content dates, traffic dips. It\u2019s a tale as old as\u2026 web 1.0.<\/p>\n<p>But recently I\u2019ve cottoned on to a new strategy that\u2019s helping me claw back some of those lost visits.<\/p>\n<p>It\u2019s simple: fill topic gaps in your content.<\/p>\n<p>Here\u2019s my process for using the <a href=\"https:\/\/ahrefs.com\/ai-content-helper\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/ai-content-helper\/\">AI Content Helper<\/a> to find low-effort, high-reward content updates, which have led to an average traffic increase of ~72%.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Proof that these updates work\" data-section=\"topic-gap-proof\">\n<h2><a id=\"post-185458-_1mvn2aul114w\"><\/a>First, here\u2019s proof that these updates work<\/h2>\n<\/div><\/div>\n<p>I pushed my first update using the AI Content Helper back in August.<\/p>\n<p>Since then, I\u2019ve added every article I update to an Ahrefs Portfolio, where I can see an aggregate view of traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-2.png\" alt=\"A screenshot of an Ahrefs Portfolio showing traffic update uplift\" width=\"2048\" height=\"605\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-2.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-2-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-2-768x227.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-2-1536x454.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Since doing these quick-fire updates (no more than an afternoon\u2019s work), traffic has grown by ~72%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185461\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-3.png\" alt=\"A screenshot of an Ahrefs organic traffic chart from Site Explorer showing two arrows \u2014one reading &quot;First article update&quot; on August 29th, and a second reading &quot;72% uplift&quot; on 6th Feb\" width=\"2048\" height=\"814\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-3-680x270.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-3-768x305.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-3-1536x611.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>This strategy isn\u2019t necessarily going to overhaul your site\u2019s traffic, but can get it moving in the right direction, and help you reclaim lost pageviews.<\/p>\n<p>Coming from someone who has tried <em>so hard<\/em> and spent <em>so long<\/em> trying to revive content in the past\u2014only to be met with underwhelming results\u2014this strategy is motivating because it offers a much better effort-to-reward ratio.<\/p>\n<h3><a id=\"post-185458-_vwdigopdm6qt\"><\/a>Why focus on topic&nbsp;gaps?<\/h3>\n<p>Using natural language processing, search engines have the ability to understand topics and entities in your content.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/llm-optimization\/#llmo-entity-research\">Some SEOs<\/a> believe that Google considers topic and entity coverage to inform its search rankings.<\/p>\n<p>This is why I think the strategy works.<\/p>\n<p>The rationale being: the more comprehensive you make your content\u2014covering all the relevant angles that users expect to read in the SERPs\u2014the more likely search engines are to rank that content.<\/p>\n<p>Below I\u2019ll walk you through how I find and fill those topics, from start to finish.<\/p>\n<p>And if you want a speedy overview, you can watch me go through the full process here:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/X69c4S2Q9Yo?si=QjrOY87T8u-8IA7C\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Find traffic drops across your best-performing articles\" data-section=\"find-traffic-drops\">\n<h2><a id=\"post-185458-_dynmgf80al57\"><\/a>1. Find traffic drops across your best-performing articles<\/h2>\n<\/div><\/div>\n<p>The aim of this strategy is to find low-lift, high-impact content updates.<\/p>\n<p>To do this, head to Site Explorer and search the Ahrefs blog subfolder\u00b9, navigate to the Top Pages report\u00b2, and set a filter for declining traffic\u00b3 over a specific date range\u2074 (usually six months to a&nbsp;year).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185462\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-4.png\" alt=\"A 4-step walkthrough of how to find declining traffic in Ahrefs' Top Pages report\" width=\"2048\" height=\"1040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-4.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-4-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-4-768x390.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-4-1536x780.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Focus on the articles that haven\u2019t been updated lately\" data-section=\"minor-content-changes\">\n<h2><a id=\"post-185458-_8bq1sktv5nmr\"><\/a>2. Focus on the articles that haven\u2019t been updated lately<\/h2>\n<\/div><\/div>\n<p>Scan for content with \u201cminor\u201d or \u201cmoderate\u201d content changes\u2075 to find content that hasn\u2019t yet been refreshed by other members of your team, and focus on the articles with the largest traffic dips\u2076.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185463\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-5.png\" alt=\"A screenshot of the Top Pages report in Ahrefs, with a &quot;Moderate&quot; content changes box circled, and a traffic drop of 73.6% highlightef for the blog https:\/\/ahrefs.com\/blog\/seo-audit\/\" width=\"2048\" height=\"1040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-5.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-5-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-5-768x390.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-5-1536x780.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>For specifics, I tend to click on the green tablets to pull up \u201cPage inspect\u201d\u2014which shows either a HTML or a no-code view of what has actually been changed about the article within the timeframe.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-6.gif\" alt=\"A gif showing a click into Ahrefs Page Inspect tool in the Top Pages report\" width=\"727\" height=\"480\"><\/p>\n<p>Content with \u201cminor\u201d changes will usually display something like a new widget embedded, while articles with \u201cmoderate\u201d changes typically have the odd sentence reworded. Both make for good update opportunities.<\/p>\n<p>In this example, I noticed a couple of internal links had been added to a post on \u201cSEO audits\u201d, but they hadn\u2019t done much to bump up the article traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-7.jpg\" alt=\"A screenshot of Ahrefs' Page Inspect tool, analyzing an Ahrefs blog on SEO Audits in Dec 2023 vs Dec 2024. On the left text is highlighted in red, and on the right a new version is highlighted in green. An arrow points to a hyperlink reading &quot;Internal links added&quot;\" width=\"2048\" height=\"1464\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-7-595x425.jpg 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-7-768x549.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-7-1536x1098.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>This, combined with the fact that it had seen a stark ~75% dip in traffic over the last year, made it a strong contender for a quick update.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Find content gaps in Ahrefs AI Content Helper\" data-section=\"use-ahrefs-ai-content-helper\">\n<h2><a id=\"post-185458-_vc5gqlt4fs05\"><\/a>3. Find content gaps in Ahrefs AI Content Helper<\/h2>\n<\/div><\/div>\n<p>At this point, it\u2019s time to take your article over to the AI Content Helper:<\/p>\n<ol>\n<li>Drop in the&nbsp;URL<\/li>\n<li>Choose the focus keyword<\/li>\n<li>Create a document<\/li>\n<li>Set the search intent that you want to optimize for<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-8.gif\" alt=\"A gif walkthrough showing 4 steps for creating a document in Ahrefs AI Content Helper\" width=\"1920\" height=\"1303\"><\/p>\n<p>Choose the intent that aligns most closely with the topic or format of your article. In this case, our SEO audit blog was a \u201ccomprehensive guide\u201d \u2014not a \u201cquick site check tool\u201d\u2014which is why I went with the first option.<\/p>\n<p>From there, you\u2019ll get a full report on your topic coverage, with scores\u00b9, recommendations\u00b2, relevant terms\u00b3, and competitor content excerpts\u2074 to inspire your updates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-9.jpg\" alt=\"A screenshot of Ahrefs AI Content Helper highlighting content scores, recommendations, relevant terms, and competitor content\" width=\"2048\" height=\"1530\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-9.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-9-569x425.jpg 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-9-768x574.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-9-1536x1148.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Start filling in the topic gaps\" data-section=\"fill-topic-gaps\">\n<h2><a id=\"post-185458-_noedli18sto6\"><\/a>4. Start filling in the topic&nbsp;gaps<\/h2>\n<\/div><\/div>\n<p>Scroll through the topics that the report pulls out, and pay attention to those with lower scores\u2014then start tackling them in your content updates.<\/p>\n<p>While you\u2019re updating, refer back to the relevant terms and recommendations, so that you\u2019re always researching and writing with them in&nbsp;mind.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185503\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-helper-case-study-1.jpg\" alt width=\"1878\" height=\"1583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-helper-case-study-1.jpg 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-helper-case-study-1-504x425.jpg 504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-helper-case-study-1-768x647.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-helper-case-study-1-1536x1295.jpg 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\"><\/p>\n<p>One of the benefits of updating your content in the native editor is that you can watch how your changes bump up your topic score in real time\u2014plus you can dip into copy tips and suggestions using the AI assistant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-10.png\" alt=\"A closeup screenshot of the in-editor AI Assistant in Ahrefs AI Content Helper, allowing users to rephrase, improve writing, fix spelling &amp; grammar, make shorter, make longer, and simplify language \" width=\"1344\" height=\"815\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-10.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-10-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-10-768x466.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Ahrefs AI Content Helper isn\u2019t just for updates\u2014you can use it to shape your outlines when writing new content.\n<p>For example, I created a document for the keyword \u201c<a href=\"https:\/\/ahrefs.com\/blog\/how-to-measure-brand-awareness\/\">how to measure brand awareness<\/a>\u201d, leaving the URL field&nbsp;blank.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-11.png\" alt=\"A screenshot of the Ahrefs AI Content Helper home screen, highlighting a target keyword of &quot;how to measure brand awareness&quot;. An arrow points to a blank Article URL field, stating &quot;Leave blank&quot;\" width=\"1976\" height=\"1238\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-11.png 1976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-11-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-11-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-11-1536x962.png 1536w\" sizes=\"auto, (max-width: 1976px) 100vw, 1976px\"><\/p>\n<p>The AI Content Helper suggested core topics and made recommendations, which I then used to frame my article.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-12.png\" alt=\"The screenshot shows an article being written in progress within the Ahrefs AI Content Helper editor\" width=\"2048\" height=\"1462\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-12.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-12-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-12-768x548.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-12-1536x1097.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Since re-running the report on my live article, I\u2019ve earned a topic coverage score of 88\/100\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-13.jpg\" alt=\"Ahrefs AI Content Helper showing a score of 88 for an article on how to measure brand awareness\" width=\"2048\" height=\"1110\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-13-680x369.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-13-768x416.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-13-1536x833.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Not too shabby.<\/p>\n<\/div><\/div>\n<p>Going back to the example of the \u201cSEO audit\u201d blog, most of the core entities had been covered to a satisfactory level\u2014that is, apart from the topic of \u201cinternal linking strategy\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-14.png\" alt=\"Ahrefs AI Content Helper highlighting a topic box recommendation on internal linking, showing a red score of 3\" width=\"2048\" height=\"1608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-14.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-14-541x425.png 541w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-14-768x603.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-14-1536x1206.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>This made for a good \u201cin\u201d. I enriched the article with a new section on internal linking and, to make the content more current, I also added a step on auditing AI overviews and featured snippets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-15.png\" alt=\"A side-by-side view of the two new sections added in to Ahrefs SEO content audit blog\" width=\"2048\" height=\"902\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-15.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-15-680x299.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-15-768x338.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-15-1536x677.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>The result was a 2.2K increase in page views\u2014or 142% uplift. The article hasn\u2019t quite reclaimed all of its traffic, but still, not bad for an afternoon\u2019s work.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-16.jpg\" alt=\"Ahrefs Site Explorer chart showing organic traffic uplift for Ahrefs SEO audit blog. Article points out 2.2K new pageviews\" width=\"2048\" height=\"1272\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-16.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-16-680x422.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-16-768x477.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-16-1536x954.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"My best practice advice\" data-section=\"best-practice\">\n<h2><a id=\"post-185458-_ta3ews78fkkj\"><\/a>My best practice advice for quick content gap updates<\/h2>\n<\/div><\/div>\n<p>Here are a few things you need to think about when you\u2019re filling in topic gaps, and publishing quick updates.<\/p>\n<h3><a id=\"post-185458-_jkh0u9z0ryt3\"><\/a>Check your content fulfills the criteria for a \u201cquick\u201d update<\/h3>\n<p>Not every article will benefit from a quick content gap update.<\/p>\n<p>For instance, when research or data gets old, industry best practice changes (e.g. due to algorithm updates), your business changes (e.g. due to mergers or new products), search intent shifts\u2014or any major change renders your old content irrelevant\u2014it\u2019s time to publish a full rewrite.<\/p>\n<p>Another clue you need to rewrite from scratch is if your article shows low topic coverage scores across the board. This is a clear indication it isn\u2019t meeting user intent, and needs to be reworked.<\/p>\n<p>For example, my latest <a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-study\/\">study on AI traffic<\/a> doesn\u2019t match the intent of the SERP for the keyword \u201cAI traffic\u201d\u2014hence all the yellow, orange, and red scores in the AI Content Helper.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-17.jpg\" alt=\"Ahrefs AI Content Helper shows low topic score for an article on AI traffic\" width=\"2048\" height=\"1298\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-17.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-17-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-17-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-17-768x487.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-17-1536x974.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Thankfully, I don\u2019t want to rank for this keyword since the SERP results are all about AI <em>vehicle<\/em> traffic management, but if I did I\u2019d need to rewrite my article from scratch.<\/p>\n<p>Only do a quick content gap update if you think it will actually improve performance.<\/p>\n<p>Here are some criteria you can&nbsp;check:<\/p>\n<h4><a id=\"post-185458-_eow7px6oivr\"><\/a>Make sure the article aligns with search intent<\/h4>\n<p>Check that your content aligns with the dominant search intent, either by assessing overall topic scores in the AI Content Helper, or by using Ahrefs\u2019 Identify Intents tool in the SERP Overview report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-18.png\" alt=\"Ahrefs Identify Intents tool, with the dominant intent highlighted for a search on SEO audits\" width=\"2048\" height=\"1153\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-18.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-18-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-18-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-18-1536x865.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>If intent is mismatched, then a quick topic gap update is unlikely to turn traffic decline around.<\/p>\n<h4><a id=\"post-185458-_netkh6q7p657\"><\/a>Check user engagement signals<\/h4>\n<p>Check for other \u201csigns of life\u201d that indicate a piece of content is worth updating. For instance, our SEO audit blog still showed impressive time on page and user engagement in <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a>, even though organic traffic had dropped over the past year, which suggested it was worthy of a refresh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-19.png\" alt=\"Ahrefs Web Analytics tool highlighting views per visit and a time on page of 5m 1s for Ahrefs SEO audit blog\" width=\"2048\" height=\"1221\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-19.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-19-680x405.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-19-768x458.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-19-1536x916.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h4><a id=\"post-185458-_mqcjsvaif4or\"><\/a>Double-check business relevance<\/h4>\n<p>Make sure the content is still relevant to your product and\/or business. Publishing a quick update to fill a content gap might get you more views, but it\u2019s pointless if the article is all about a feature that no longer exists. Use your own in-house knowledge to make a judgement call.<\/p>\n<h3><a id=\"post-185458-_2gml16y3zotw\"><\/a>Choose the right \u201cquick\u201d update method<\/h3>\n<p>I\u2019m focusing on filling topic gaps in this article, but that\u2019s not the only way to publish a quick update.<\/p>\n<p>If your article is getting minimal traffic, but the AI Content Helper is showing healthy topic coverage, there may be other things you can do to get it ranking.<\/p>\n<p>For example, you might want to improve your meta data or build more internal links.<\/p>\n<p>The AI Content Helper isn\u2019t just useful for topic enrichment\u2014it can help you optimize your title tags, meta descriptions, headings, and\u2014soon\u2014internal links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-20.png\" alt=\"Ahrefs AI Content Helper screenshot highlighting title tag and meta description recommendations\" width=\"1166\" height=\"1396\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-20.png 1166w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-20-355x425.png 355w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-20-768x919.png 768w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\"><\/p>\n<h3><a id=\"post-185458-_nft77nw3sgsy\"><\/a>Offer something extra<\/h3>\n<p>One of the fears I had with this strategy was that our articles would become too much like the competition. AI Content Helper assesses topic coverage based on the top SERP competitors, after all. I didn\u2019t want to make our content formulaic\u2014Ahrefs\u2019 blog has been so well received in the past for precisely the opposite reason.<\/p>\n<p>That\u2019s why I focus on getting just one or two topics up to a good level, then adding in some form of<strong> unique information<\/strong>\u2014like first-hand research, downloadable content, practical tools, developing news, atypical opinions, exclusives, etc.<\/p>\n<p>For example, when I updated our <a href=\"https:\/\/ahrefs.com\/blog\/blog-post-templates\/\">blog post templates<\/a> article, I used Claude Artifacts to help generate some new downloadable templates based on the topics I\u2019d&nbsp;added.<\/p>\n<p>This automated content generation helped me stay on schedule while still introducing something unique and valuable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-21.jpg\" alt=\"A screenshot of a blog post on blog post templates showing claude generated, human-edited templates\" width=\"1808\" height=\"1750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-21.jpg 1808w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-21-439x425.jpg 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-21-768x743.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-21-1536x1487.jpg 1536w\" sizes=\"auto, (max-width: 1808px) 100vw, 1808px\"><\/p>\n<p>When I updated our title tags article I included illustrative examples, like this instance of <a href=\"https:\/\/ahrefs.com\/blog\/search-intent-shift\/\">search intent shift<\/a> I spotted in our Identify Intents tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-22.png\" alt=\"A screenshot of a blog post on title tags showing illustrative examples added in\" width=\"2048\" height=\"1369\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-22.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-22-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-22-768x513.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-22-1536x1027.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>I also added a ChatGPT-generated table of power word modifiers, so readers can quickly copy and paste words when writing their own titles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185481\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-23.jpg\" alt=\"A screenshot of a blog post on title tags showing a table of ChatGPT power words added in\" width=\"2048\" height=\"1598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-23.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-23-545x425.jpg 545w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-23-768x599.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-23-1536x1199.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Similarly, when I updated our <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">SEO Audit<\/a> blog (the example you saw earlier) I added a new section on the impact of AI and featured snippets in SEO audits to make the content more current, and backed that up with Ahrefs\u2019 first-hand research and&nbsp;data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-24.jpg\" alt=\"Ahrefs Page Inspect tool in content changes highlighting the addition of a section on AI Overviews in a blog on SEO audits\" width=\"1968\" height=\"1100\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-24.jpg 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-24-680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-24-768x429.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-24-1536x859.jpg 1536w\" sizes=\"auto, (max-width: 1968px) 100vw, 1968px\"><\/p>\n<p>And when I updated our article on <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 Tags<\/a>, I referenced a recent study from GotchSEO on the impact of using exact-match keywords in headlines.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185483\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-25.jpg\" alt=\"Ahrefs Page Inspect tool in content changes highlighting the addition of a piece of new research\" width=\"2048\" height=\"1293\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-25.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-25-673x425.jpg 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-25-768x485.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-25-1536x970.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>This is a bit of \u201clite\u201d information gain to make the content more current, relevant, and\/or practical. It\u2019s tempting to just add in a glossary definition or a couple of generic sentences to check that \u201centity\u201d box but: one, that is dull to read and, two, that\u2019s what everyone else is already doing.<\/p>\n<p>I\u2019m not saying my additions are groundbreaking, but they\u2019re at least a <em>bit<\/em> different<em>.<\/em><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-26.gif\" alt=\"debby ryan fringe gif reading &quot;She's not like other blogs&quot;\" width=\"360\" height=\"360\"><\/em><\/p>\n<p>While the AI Content Helper is great for outlining and drafting, if you treat entities and topic suggestions as boxes to check, then you\u2019re probably going to create facsimile content.<\/p>\n<p>Whereas, if you start with a hook, quote, piece of data, or basically any unique angle, you can focus on framing that information in the most interesting way.<\/p>\n<p>Don\u2019t get too het up trying to get every topic up to a score of 100, at the expense of your time or the quality of your content.<\/p>\n<p>Pick one or two gaps to fill, then focus on adding in the thing that makes people actually want to read it. Otherwise your blog will just be a laundry list of related topics, covered at a superficial level\u2014something that no one has time&nbsp;for.<\/p>\n<p>Plus, it\u2019s easier to track the impact of small improvements when you only have to worry about one or two topics.<\/p>\n<h3><a id=\"post-185458-_xd7d1idu7siq\"><\/a>Iterate on your updates<\/h3>\n<p>Treat these quick topic gap updates as ongoing tests.<\/p>\n<p>They bring in modest traffic bumps that can compound over time with small improvements.<\/p>\n<p>Re-running AI Content Helper reports on your updated articles can help you review your topic scores and spot any new or emerging entity gaps.<\/p>\n<p>For instance, I added a section on internal linking to our post on SEO audits, taking our topic coverage from a score of 3 up to&nbsp;67.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185485\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-27.png\" alt=\"Ahrefs AI Content Helper tool screenshot, highlighting a score of 67 for the topic of &quot;internal linking&quot; since content was updated\" width=\"2048\" height=\"1591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-27.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-27-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-27-768x597.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-27-1536x1193.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>A score of 67 is nothing to be sniffed at, but I could potentially go deeper into this subject.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Use the \u201cChat\u201d function to get more ideas of the kind of topics you should be covering when you\u2019re plugging those information gaps.&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-28.jpg\" alt=\"A screenshot of the chat feature in Ahrefs AI Content Helper\" width=\"1442\" height=\"1402\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-28.jpg 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-28-437x425.jpg 437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-28-768x747.jpg 768w\" sizes=\"auto, (max-width: 1442px) 100vw, 1442px\">\n<\/div><\/div>\n<p>Also, since running my last report, the SERPs have changed slightly, and now I can see there\u2019s an opportunity to add more advice on competitor audits\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185487\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-29.png\" alt=\"A screenshot of a topic gap about &quot;Competitor analysis&quot; showing a score of 22, in an article on SEO audits. \" width=\"984\" height=\"824\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-29.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-29-508x425.png 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185458-29-768x643.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/p>\n<p>Adding this in could result in an extra traffic bump.<\/p>\n<h2><a id=\"post-185458-_8onyo1ih7xqg\"><\/a>Final thoughts<\/h2>\n<p>You don\u2019t need to be constantly recreating the wheel, but it\u2019s worth checking back on your most important pages to keep them current and topically relevant.<\/p>\n<p>If you focus on pushing quick updates\u2014spending no more than half a day\u2014then, at best you can reclaim lost traffic, and at worst you haven\u2019t wasted too much time or&nbsp;money.<\/p>\n<p>There\u2019s usually a lot of head-scratching involved when you\u2019re trying to work out what caused your traffic to dip, and what you can do to claw it&nbsp;back.<\/p>\n<p>As a certified worrywart, I find this workflow especially helpful for reining in the overthinking. You see your content has a gap, you fill the gap, you watch your traffic, you iterate.<\/p>\n<p>It\u2019s a manageable process that leads to a feedback loop of learning, which will inevitably help you improve your future content.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content dates, traffic dips. It\u2019s a tale as old as\u2026 web 1.0. But recently I\u2019ve cottoned on to a new strategy that\u2019s helping me claw back some of those lost visits. It\u2019s simple: fill topic gaps in your content. Here\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[],"coauthors":[464],"class_list":["post-185458","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How I Boosted Traffic by 72% With Ahrefs\u2019 AI Content Helper<\/title>\n<meta name=\"description\" content=\"Here&#039;s my process for publishing low-lift, high-impact updates to the Ahrefs blog, which have helped us claw back thousands of pageviews.\" \/>\n<meta name=\"robots\" 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