{"id":185301,"date":"2025-02-04T11:35:01","date_gmt":"2025-02-04T16:35:01","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=185301"},"modified":"2025-02-05T06:16:55","modified_gmt":"2025-02-05T11:16:55","slug":"ai-content-optimization-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-content-optimization-tools\/","title":{"rendered":"The Best AI Content Optimization Tools for&nbsp;2025"},"content":{"rendered":"<div class=\"intro-txt\">Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools.<\/div>\n<p>Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors\u2019 articles. If you aren\u2019t using an optimization tool, you probably should.<\/p>\n<p>I work at Ahrefs, and we make an AI content optimization tool called <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/9879434-about-the-new-ai-content-helper\"><strong>AI Content Helper<\/strong><\/a>. I think it\u2019s the best in the market (I really do: I even make feature suggestions based on the experiences of our content team).<\/p>\n<p>But that does make me biased. So to help you pick the best tool for your needs, I also asked the teams behind three other popular optimization tools\u2014Surfer, Clearscope, and Frase\u2014to explain what makes their tools unique.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Do optimization tools actually work?<\/div><div class=\"recommendation-content\">\n<p>If you\u2019re wondering whether content optimization tools are worth the hype, here\u2019s <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7262454343637823489\/\">Louise from our blog team<\/a> adding 65% traffic to an article using our content optimization tool, <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/9879434-about-the-new-ai-content-helper\">AI Content Helper<\/a>. They&nbsp;work!<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/X69c4S2Q9Yo?si=kEY_wYZBiBMDLXXf\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What to look for in an AI content optimization tool\" data-section=\"features\">\n<h2><a id=\"post-185301-_ppskvpvefrra\"><\/a>What to look for in an AI content optimization tool<\/h2>\n<\/div><\/div>\n<p>I\u2019ve optimized hundreds of articles over the years, and used half a dozen different tools. From my experience, there are a few core features that every tool needs to include:<\/p>\n<h3><a id=\"post-185301-_avozug9sgl6s\"><\/a>Content scoring<\/h3>\n<p>By scoring or grading how well your articles are optimized (usually from 0-100, or from A-E), you can make it much easier to understand and improve the search rankings of all your content.<\/p>\n<div id=\"attachment_185302\" style=\"width: 976px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-185302\" class=\"wp-image-185302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-1.png\" alt width=\"966\" height=\"745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-1.png 966w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-1-551x425.png 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-1-768x592.png 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\"><p id=\"caption-attachment-185302\" class=\"wp-caption-text\">57 content score, not great, not terrible.<\/p><\/div>\n<p>If your article scores a lowly 30 in a SERP full of 70+ articles, you\u2019ll probably benefit from adding in some missing sub-topics or making the post more detailed. Generating content scores for all of your blog posts makes it easy to quickly see which articles are due a <a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">content refresh<\/a>.<\/p>\n<p>And as an extra plus, content scoring makes it much easier to talk about SEO in terms other people in your company understand\u2014like your boss, or your CMO. It\u2019s one of the reasons many bigger companies use content scores as part of their KPIs (like aiming to optimize every article to 80 or greater).<\/p>\n<h3><a id=\"post-185301-_s1lw0q871odv\"><\/a>User-friendly content editor<\/h3>\n<p>If you\u2019re going to be writing and editing content directly in your content optimization tool, you\u2019ll need a decent content editor that lets you format and style your writing.<\/p>\n<p>(And even better if your content score increases in real-time with the text changes you&nbsp;make.)<\/p>\n<div id=\"attachment_185303\" style=\"width: 1465px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-185303\" class=\"wp-image-185303\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-2.png\" alt width=\"1455\" height=\"1220\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-2.png 1455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-2-507x425.png 507w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-2-768x644.png 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\"><p id=\"caption-attachment-185303\" class=\"wp-caption-text\">Here\u2019s the content editor in AI Content Helper. Clean!<\/p><\/div>\n<h3><a id=\"post-185301-_t2kulinrte8o\"><\/a>AI (used in useful ways)<\/h3>\n<p>It\u2019s a given that modern content optimization tools use AI\u2014in the form of natural language processing (NLP) and machine learning\u2014for topic analysis and content scoring.<\/p>\n<p>But with the explosion of generative AI onto the scene, it\u2019s also worth looking for other AI features to speed-up your content workflow. Some tools can use AI to help&nbsp;you:<\/p>\n<ul>\n<li>Automatically suggest ideas for titles, headers, and meta descriptions.<\/li>\n<li>Fix your spelling and grammar as you&nbsp;write.<\/li>\n<li>Shorten, lengthen, and otherwise improve your writing.<\/li>\n<\/ul>\n<p>In <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/9879434-about-the-new-ai-content-helper\">AI Content Helper<\/a>, you can highlight any section of text and ask the AI assistant for&nbsp;help:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"815\" class=\"wp-image-185304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-3.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-3-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-3-768x466.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><\/p>\n<h3><a id=\"post-185301-_hai34pa2xkxu\"><\/a>Competitor data<\/h3>\n<p>The best optimization tools also include information about your competitors\u2019 content, too. At the minimum, it\u2019s helpful to see a content score for the top-ranking articles in the SERP for your target keyword.<\/p>\n<p>But beyond that, understanding how long the top-ranking articles are, or how their headers are structured, or even how many referring domains they have, can help you decide how much effort will be required to (hopefully) knock them from the top&nbsp;spot.<\/p>\n<p>Here\u2019s <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/9879434-about-the-new-ai-content-helper\">AI Content Helper<\/a> showing a content score, word count, referring domains and domain rating for competitor articles\u2014with the option to see even more information whenever you&nbsp;want:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1160\" class=\"wp-image-185305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-4.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-4-352x425.png 352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-4-768x928.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/p>\n<h3><a id=\"post-185301-_jpr566708g4q\"><\/a>Better rankings<\/h3>\n<p>When we studied the correlation between rankings and content scores for four popular optimization tools, we found <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-score-study\/\">weak correlations all around<\/a>.<\/p>\n<p>That might not sound very impressive, but <strong>even a weak positive correlation is pretty helpful<\/strong>. Our study suggests that optimizing on-page text does genuinely improve ranking performance, at least by a little.<\/p>\n<p>Considering that Google uses tons of ranking factors in all manner of complicated ways, it\u2019s pretty great that something we control can improve performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1133\" class=\"wp-image-185306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-5-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-5-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-5-1536x1088.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Obviously, correlation is not causation, and you will be the best judge of how helpful a content optimization tool is for actually improving your rankings.<\/p>\n<h3><a id=\"post-185301-_4dp24rf851wf\"><\/a>Workflow integration<\/h3>\n<p>Lastly, depending on your team size and editorial process, you might need some combination of:<\/p>\n<ul>\n<li><strong>Shareable links<\/strong> to the reports you generate.<\/li>\n<li><strong>Different permissions settings<\/strong>, for freelance writers versus managing editors, for example.<\/li>\n<li><strong>CMS integration<\/strong>, so you can publish straight to your website in a few clicks.<\/li>\n<\/ul>\n<p>With that shopping list in mind, let\u2019s look at the best AI content optimization tools on the market:<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. AI Content Helper \u2b50\" data-section=\"ahrefs-ai-content-helper\">\n<h2><a id=\"post-185301-_qmadvnt38td2\"><\/a>1. Ahrefs AI Content Helper&nbsp;\u2b50<\/h2>\n<\/div><\/div>\n<p>AI Content Helper is the content optimization tool I always dreamed of using. (I put a \u2b50 next to the name to help you remember it. #Marketing.)<\/p>\n<p>It helps me optimize my content without stuffing random keywords everywhere. It contains a ton of SEO and competitor data, so I can make smart choices about length and topic coverage. And it\u2019s part of Ahrefs, the SEO and marketing platform I already use, all day, every&nbsp;day.<\/p>\n<p>While it\u2019s in beta, AI Content Helper is free for all Ahrefs customers, and will become a paid add-on when it leaves beta.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Get optimizing<\/div><div class=\"recommendation-content\">\n<p><a href=\"https:\/\/ahrefs.com\/ai-content-helper\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/ai-content-helper\/\">Learn more about AI Content Helper<\/a> or <a href=\"https:\/\/app.ahrefs.com\/content-helper\">get started for free<\/a>.<\/p>\n<\/div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"720\" class=\"wp-image-185307\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-6.gif\"><\/p>\n<h3><a id=\"post-185301-_ekp63b9x373r\"><\/a>What are AI Content Helper\u2019s greatest strengths?<\/h3>\n<p>Here\u2019s how AI Content Helper is different:<\/p>\n<ul>\n<li><strong>Tons of competitor intel in one place. <\/strong>See how the top-ranking articles have structured their articles and written their paragraphs, with access to the full HTML of each competing page, right there in the interface.<\/li>\n<li><strong>Smart AI helper. <\/strong>Ask AI to shorten sentences, rephrase awkward turns of phrase, and bust you out of writer\u2019s block.<\/li>\n<li><strong>Choose the intent you want to optimize for. <\/strong>Many SERPs contain multiple intents, so AI Content Helper lets you pick the <em>exact<\/em> articles you want to compare with (no more comparing your blog post with those pesky landing pages in the&nbsp;SERP).<\/li>\n<li><strong>One tool for the entire content workflow. <\/strong>With one Ahrefs subscription, you can research your competitors, build and cluster your keyword list, draft and optimize amazing content, and report on its rankings, traffic and backlinks, all without juggling half a dozen different tools.<\/li>\n<\/ul>\n<div id=\"attachment_185308\" style=\"width: 1884px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-185308\" class=\"wp-image-185308\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-7.jpg\" alt width=\"1874\" height=\"1337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-7.jpg 1874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-7-596x425.jpg 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-7-768x548.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-7-1536x1096.jpg 1536w\" sizes=\"auto, (max-width: 1874px) 100vw, 1874px\"><p id=\"caption-attachment-185308\" class=\"wp-caption-text\">See how your competitors\u2019 articles are written, right from your content editor.<\/p><\/div>\n<h3><a id=\"post-185301-_ozdarjd0hsv6\"><\/a>How is AI Content Helper different from other&nbsp;tools?<\/h3>\n<p>We want to help you make the best possible resource, not something that was just stuffed full of keywords. (Especially now that Google is cracking down on over-optimized content that is <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/08\/august-2024-core-update\">created just for SEO purposes<\/a>.)<\/p>\n<p>So instead of focusing solely on keyword optimization, AI Content Helper focuses on <em>topic <\/em>optimization.<\/p>\n<p>The goal is not keyword density, but comprehensive content coverage\u2014making sure you cover all the information your readers need to answer their questions. (And unlike other tools, you can\u2019t game our content score by cramming keywords in your headers).<\/p>\n<p>We think this makes for better, more value-added content that\u2019s more closely aligned with what both readers and Google want.<\/p>\n<div id=\"attachment_185309\" style=\"width: 984px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-185309\" class=\"wp-image-185309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-8.png\" alt width=\"974\" height=\"827\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-8.png 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-8-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-8-768x652.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\"><p id=\"caption-attachment-185309\" class=\"wp-caption-text\">Identify topic gaps and get smart recommendations for how to cover&nbsp;them.<\/p><\/div>\n<h3><a id=\"post-185301-_91bvclnnsaaf\"><\/a>Any exciting features coming soon?<\/h3>\n<p>Tons! Here\u2019s what the team is working on, literally as I write this article:<\/p>\n<ul>\n<li><strong>AI chat. <\/strong>Improve your article with the help of an integrated AI assistant in a simple chat interface (like Copilot or ChatGPT Canvas).<\/li>\n<li><strong>Automated internal linking.<\/strong> Recommend the best published pages to include in your current article draft.<\/li>\n<li><strong>User permissions. <\/strong>Advanced user permissions for bigger content teams and complex content workflows.<\/li>\n<li><strong>Detailed competitor insights. <\/strong>Study competitor insights in areas where they\u2019re winning.<\/li>\n<\/ul>\n<div id=\"attachment_185310\" style=\"width: 1402px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-185310\" class=\"wp-image-185310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-9.png\" alt width=\"1392\" height=\"1207\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-9.png 1392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-9-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-9-768x666.png 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\"><p id=\"caption-attachment-185310\" class=\"wp-caption-text\">Ask AI for help with any word or paragraph in your article.<\/p><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Surfer\" data-section=\"surfer\">\n<h2><a id=\"post-185301-_gq68gojufb8o\"><\/a>2. Surfer<\/h2>\n<\/div><\/div>\n<p>Here\u2019s <a href=\"https:\/\/surferseo.com\/\">Surfer<\/a>\u2019s CMO and co-founder <a href=\"https:\/\/www.linkedin.com\/in\/niezgoda-tomasz\/\">Tomasz Niezgoda<\/a>:<\/p>\n<h3><a id=\"post-185301-_ie7h3wob6xsp\"><\/a>What are Surfer\u2019s greatest strengths?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>We built Surfer to automate our own everyday work, which is why we\u2019ve always focused on what truly matters to users. No copying competitors or chasing trends\u2014just solving real, day-to-day problems.<\/p>\n<p>I\u2019m especially proud of three things: our commitment to constantly refining the UX, creating innovative solutions to real problems, and automating top-notch recommendations that are safe to use. Plus, according to review sites, we\u2019ve got the best live support in the category.<\/p><\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tomasz Niezgoda\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/1656875988476.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tomasz Niezgoda,<\/span> <span class=\"quote-author-job\">CMO and co-founder, Surfer<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1280\" class=\"wp-image-185311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-10.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-10.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-10-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-10-768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-10-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h3><a id=\"post-185301-_zpkap8plzw2\"><\/a>How is Surfer different from other&nbsp;tools?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Surfer is more than an optimization tool\u2014it\u2019s a complete platform that brings together research, creation, optimization, collaboration, and performance tracking in one place. With Surfer, you\u2019re never stuck in silos\u2014you\u2019ll know exactly which topics to cover, how your content is performing, what to improve, and seamlessly collaborate using the tools you already rely on, thanks to a variety of integrations.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tomasz Niezgoda\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/1656875988476.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tomasz Niezgoda,<\/span> <span class=\"quote-author-job\">CMO and co-founder, Surfer<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1280\" class=\"wp-image-185312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-11.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-11.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-11-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-11-768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-11-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h3><a id=\"post-185301-_5hvj3dwozs73\"><\/a>Any exciting features coming soon?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Topical Authority Score\u2014the first of its kind. It helps users identify which topics can boost their rankings (in other words, which topics build \u201cauthority\u201d and how to grow it). There\u2019s a deep science behind it that ensures users focus only on what truly moves the needle, without having to blindly cover every&nbsp;topic.<\/p>\n<p>The second goes beyond SEO, and will allow users to create any type of content for any platform with a predefined style that actually works (not just claims to, like most solutions out there as of today). We\u2019re bullish for&nbsp;2025!<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tomasz Niezgoda\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/1656875988476.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tomasz Niezgoda,<\/span> <span class=\"quote-author-job\">CMO and co-founder, Surfer<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1280\" class=\"wp-image-185313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-12.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-12.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-12-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-12-768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-12-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Frase\" data-section=\"frase\">\n<h2><a id=\"post-185301-_m6ykaajf3s6d\"><\/a>3. Frase<\/h2>\n<\/div><\/div>\n<p>Here\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/mhhurley\/\">Matt Hurley<\/a>, General Manager of <a href=\"https:\/\/www.frase.io\/\">Frase<\/a>:<\/p>\n<h3><a id=\"post-185301-_clgqf07b9vbw\"><\/a>What are Frase\u2019s greatest strengths?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Frase excels at simplifying and automating content creation and optimization. Its greatest strengths include:<\/p>\n<ul>\n<li>End-to-end SEO workflow: Frase helps users move from research to writing to optimization all in one platform. It streamlines the process of creating high-quality, SEO-friendly content.<\/li>\n<li>Competitive analysis and insights: Frase\u2019s tools audit, evaluate, and prioritize content opportunities automatically, leveraging insights from the SERP and competitors.<\/li>\n<li>AI-powered content creation: with OpenAI\u2019s 4o model integrated, Frase generates content that\u2019s optimized for user intent and keyword targeting.<\/li>\n<li>Customizable tools for efficiency: features like the Outline Builder and Automatic Content Briefs allow users to build structured content plans in minutes, saving hours of manual work.<\/li>\n<\/ul>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Matt Hurley\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/1524538948849.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Matt Hurley,<\/span> <span class=\"quote-author-job\">General Manager, Frase<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-optimization-tools-9.jpg\" alt width=\"1805\" height=\"1040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-optimization-tools-9.jpg 1805w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-optimization-tools-9-680x392.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-optimization-tools-9-768x443.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ai-content-optimization-tools-9-1536x885.jpg 1536w\" sizes=\"auto, (max-width: 1805px) 100vw, 1805px\"><\/p>\n<h3><a id=\"post-185301-_5bn3o8lzzzd4\"><\/a>How is Frase different from other&nbsp;tools?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<ul>\n<li>Integrated SEO and content creation: unlike many tools that specialize in either SEO analysis or writing, Frase combines both, enabling users to optimize content while writing it.<\/li>\n<li>AI article agent: Frase\u2019s AI Article Agent simplifies the process of creating high-quality, SEO-ready articles. With just a few inputs, users can generate structured, optimized content that\u2019s ready for publication.<\/li>\n<li>Content optimization powered by proprietary analysis: Frase\u2019s proprietary topic modeling ensures content aligns with what search engines value&nbsp;most.<\/li>\n<li>Flexibility for all workflows: whether you need help drafting, outlining, or editing, Frase adapts to support different workflows, making it valuable for a range of users, from freelancers to agencies.<\/li>\n<li>Multilingual support: Frase supports multiple languages, making it accessible for global teams.<\/li>\n<\/ul>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Matt Hurley\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/1524538948849.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Matt Hurley,<\/span> <span class=\"quote-author-job\">General Manager, Frase<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/optimize-1024x572-1.jpg\" alt width=\"1024\" height=\"572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/optimize-1024x572-1.jpg 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/optimize-1024x572-1-680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/optimize-1024x572-1-768x429.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<h3><a id=\"post-185301-_b4h9zfsnec98\"><\/a>Any exciting features coming soon?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<ul>\n<li>Governance tools: Frase is introducing governance features to ensure consistent, high-quality content creation, including a style guide, terms management glossary, and brand tone enforcement.<\/li>\n<li>Knowledge hub: a centralized repository for internal data, insights, and specs, enabling teams to leverage this info during the content generation process, making their generated content more original, insightful, and valuable to their readers.<\/li>\n<li>Answer engine: Frase\u2019s upcoming Answer Engine will connect your content strategy to your visitor experience. It identifies gaps in your site\u2019s information based on user queries and helps you fill them with relevant content.<\/li>\n<li>Pay for what you need: Frase is introducing a flexible, usage-based model for their AI Article Agent that allows users to pay only for what they&nbsp;need.<\/li>\n<\/ul>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Matt Hurley\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/1524538948849.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Matt Hurley,<\/span> <span class=\"quote-author-job\">General Manager, Frase<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/generate_outline-2048x1114-1.png\" alt width=\"2048\" height=\"1114\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/generate_outline-2048x1114-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/generate_outline-2048x1114-1-680x370.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/generate_outline-2048x1114-1-768x418.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/generate_outline-2048x1114-1-1536x836.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Clearscope\" data-section=\"clearscope\">\n<h2><a id=\"post-185301-_ckq9u6nrtlj6\"><\/a>4. Clearscope<\/h2>\n<\/div><\/div>\n<p>Here\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/kevinsu22\/\">Kevin Su<\/a>, Founder\/CTO, <a href=\"https:\/\/www.clearscope.io\/\">Clearscope<\/a>:<\/p>\n<h3><a id=\"post-185301-_nxfqg6jns3qj\"><\/a>What are Clearscope\u2019s greatest strengths?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>We delight our customers with better results and a better experience than they expect. That reflects in a number of places, notably:<\/p>\n<ul>\n<li>We\u2019ve built an easy-to-use UI that stays focused on creating high-quality content.<\/li>\n<li>We\u2019ve spent years obsessing over our recommendation algorithms to minimize noise and maximize performance.<\/li>\n<li>We\u2019ve offered tailored onboardings and strategy sessions since day one to make sure every customer has support towards meeting their&nbsp;goals.<\/li>\n<\/ul>\n<p>Put together, we\u2019ve built an experience that turns our customers into champions. That lets us move from conversations like \u201cIs this going to help me?\u201d to \u201cHow do I get started?\u201d<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevin Su\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/Kevin-Su.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevin Su,<\/span> <span class=\"quote-author-job\">Founder\/CTO, Clearscope<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" class=\"wp-image-185315\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-15.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-15.jpg 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-15-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-15-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-15-120x120.jpg 120w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/p>\n<h3><a id=\"post-185301-_pz293gmgmvmr\"><\/a>How is Clearscope different from other&nbsp;tools?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>SEO tools have this uncanny tendency to expand into all-in-one tools (no shade at Ahrefs!). Clearscope grew up during the era of \u201ccontent is king\u201d and we\u2019ve stayed firmly focused on serving content teams ever&nbsp;since.<\/p>\n<p>That\u2019s afforded us the ability to offer a simpler and friendlier experience within a broader SEO space that can be complicated and overwhelming.<\/p>\n<p>It also allows us to spare no expense on our core competencies. We use the most advanced and expensive Machine Learning and LLM services to build our recommendations engine because it\u2019s what we do, not one of 37 \u201cfeatures\u201d we&nbsp;have.<\/p>\n<p>Finally, our focus means our team understands content. Our customers appreciate that we can engage with them about their content strategy, and we have tools we can use to help them find success.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevin Su\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/Kevin-Su.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevin Su,<\/span> <span class=\"quote-author-job\">Founder\/CTO, Clearscope<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" class=\"wp-image-185316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-16.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-16.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-16-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-16-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-16-120x120.png 120w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/p>\n<h3><a id=\"post-185301-_i8arwxxys6e5\"><\/a>Any exciting features coming soon?<\/h3>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>We\u2019re very excited about the increasing potential of LLMs beyond their use in our recommendations engine, but we also want to be thoughtful about&nbsp;it.<\/p>\n<p>We\u2019re not in the business of spinning up 500 generic articles as part of a spray-and-pray approach. Instead, we\u2019re looking to apply LLMs to our core competencies of both understanding the SERPs and our customers\u2019 own content inventories to add&nbsp;value.<\/p>\n<p>Imagine being able to ask us: \u201cCome up with 3 article ideas based on filling gaps from our last 50 blog posts\u201d, or \u201cWrite a 10-bullet outline about \u2018why does DeepSeek matter\u2019 with a unique angle that can\u2019t be found in the top 10 results\u201d<\/p>\n<p>That\u2019s what we\u2019re looking towards next.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevin Su\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/Kevin-Su.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevin Su,<\/span> <span class=\"quote-author-job\">Founder\/CTO, Clearscope<\/span><\/div><\/div><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" class=\"wp-image-185317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-17.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-17-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-17-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/word-image-185301-17-120x120.png 120w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/p>\n<h2><a id=\"post-185301-_97q14ag1ttaw\"><\/a>Final thoughts<\/h2>\n<p>If you want to check out <strong>AI Content Helper<\/strong>, it\u2019s currently <em>free<\/em> for all Ahrefs customers. When it leaves beta, it will become a paid add-on.<\/p>\n<p>Learn more about AI Content Helper <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/9879434-about-the-new-ai-content-helper\">right here<\/a>, or <a href=\"https:\/\/app.ahrefs.com\/content-helper\">click here<\/a> to go straight to the tool and try it for yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors\u2019 articles. If you aren\u2019t using an optimization tool, you probably should. I work at<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[],"coauthors":[457],"class_list":["post-185301","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best AI Content Optimization Tools for 2025<\/title>\n<meta name=\"description\" content=\"Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for AI-powered tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-content-optimization-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best AI Content Optimization Tools for 2025\" \/>\n<meta property=\"og:description\" content=\"Content optimization tools make writing and ranking top-quality content a whole lot easier. 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