{"id":185045,"date":"2025-01-30T12:19:31","date_gmt":"2025-01-30T17:19:31","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=185045"},"modified":"2025-02-18T08:14:00","modified_gmt":"2025-02-18T13:14:00","slug":"seo-topical-map","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-topical-map\/","title":{"rendered":"How to Build an SEO Topical Map (With Template)"},"content":{"rendered":"<div class=\"intro-txt\">An SEO topical map is the roadmap for your website\u2019s content strategy. Its core function is to organize your website\u2019s content in a clear hierarchy of topics and sub-topics.&nbsp;<\/div>\n<p>It helps&nbsp;you:<\/p>\n<ul>\n<li>Make it easier for users to navigate your website<\/li>\n<li>Signal to search engines that your content comprehensively covers a&nbsp;topic<\/li>\n<li>Become an authority in a given industry or&nbsp;niche<\/li>\n<\/ul>\n<p>In this guide, you\u2019ll learn how to make a topical map for SEO. Unlike most other processes you\u2019ll find online, this process factors in a topic\u2019s relevance to your brand, business potential, and traffic potential.<\/p>\n<p>This means you won\u2019t risk creating content for topics no one cares about or that won\u2019t help grow your business.<\/p>\n<p><a id=\"post-185045-_wervdgval9pi\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Want a detailed step-by-step process you can share with your&nbsp;team?<\/div><div class=\"recommendation-content\">\n<p>Grab the full topical mapping template and SOP, which you can share with your team,&nbsp;below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185065\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-at-1.20.35-am.png\" alt=\"Screenshot of Ahrefs' SEO Topical Mapping Template.\" width=\"1495\" height=\"710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-at-1.20.35-am.png 1495w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-at-1.20.35-am-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-at-1.20.35-am-768x365.png 768w\" sizes=\"auto, (max-width: 1495px) 100vw, 1495px\"><\/p>\n<p>This critical SEO SOP is perfect for beginners and walks them through the process step by detailed step so you can save time on training.<\/p>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1XEvGf9F6GQyz8OA-weNXgKtlWqb2ckcfeyc4IuBMywI\/export?format=pdf\">SEO Topical Mapping SOP (PDF)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1XEvGf9F6GQyz8OA-weNXgKtlWqb2ckcfeyc4IuBMywI\/copy\">SEO Topical Mapping SOP (Google Doc)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1ovNhqaag8F-TAWiQODcofSngGtDNOjsgHujUqKxfoVM\/copy\">SEO Topic Map Template (Google Sheets)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1ovNhqaag8F-TAWiQODcofSngGtDNOjsgHujUqKxfoVM\/export?format=xlsx\">SEO Topic Map Template (Excel) <\/a><\/li><\/ul><\/div><\/div>\n\n<h2><a id=\"post-185045-_2dv5jhonmphh\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 1. Identify your site\u2019s main&nbsp;topic&nbsp;<\/div><\/div><\/h2>\n<p>After making a copy of the <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1ovNhqaag8F-TAWiQODcofSngGtDNOjsgHujUqKxfoVM\/copy\">SEO topical mapping template<\/a>, ask yourself these questions to identify your main&nbsp;topic.<\/p>\n<ul>\n<li>What\u2019s your site\u2019s core focus (as precisely as possible)?<\/li>\n<li>What do you want to be known for or considered an expert in?<\/li>\n<li>What specific themes tie all your content together?<\/li>\n<li>What parameters limit the scope of your products or services?<\/li>\n<\/ul>\n<p>Then add your topic in the spreadsheet template:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"260\" class=\"wp-image-185046\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-of-main-topic-cell-in-ahrefs-seo-topic.png\" alt=\"Screenshot of main topic cell in Ahrefs' SEO topical map template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-of-main-topic-cell-in-ahrefs-seo-topic.png 962w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-of-main-topic-cell-in-ahrefs-seo-topic-680x184.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-of-main-topic-cell-in-ahrefs-seo-topic-768x208.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\"><\/p>\n<h2><a id=\"post-185045-_vnpwglas6z5m\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 2. Determine relevant supporting and sub-topics&nbsp;<\/div><\/div><\/h2>\n<p>This step is about looking for relevant supporting and sub-topic ideas to cover different facets of your main topic. This is the basis of your topical map:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"561\" class=\"wp-image-185047\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-topical-mapping-hierarchy-of-sub-topics-.png\" alt=\"SEO topical mapping hierarchy of sub-topics.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-topical-mapping-hierarchy-of-sub-topics-.png 1290w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-topical-mapping-hierarchy-of-sub-topics--680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-topical-mapping-hierarchy-of-sub-topics--768x334.png 768w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><\/p>\n<p>You can use a number of data sources to help gather ideas for your topics without leaving any unintentional gaps. These include:<\/p>\n<ul>\n<li><strong>Ahrefs<\/strong>: The AI keyword suggestion feature is a great place to start brainstorming related keywords to your main&nbsp;topic.<\/li>\n<li><strong>ChatGPT<\/strong>: You could build out a topic map with over 400 ideas using a couple of simple prompts in the SOP and in a very quick timeframe.<\/li>\n<li><strong>Google Search<\/strong>: Check out features like autocomplete, related searches, people also ask, knowledge panel and more for ideas on related topics.<\/li>\n<li><strong>Wikipedia<\/strong>: Check out the table of contents for an idea of supporting themes related to your main topic. You can also extract more specific sub-topic ideas from the article\u2019s text.<\/li>\n<li><strong>Competitors<\/strong>: Using Ahrefs, you can spy on each competitor\u2019s content plan and see how much organic traffic they get from different topics.<\/li>\n<\/ul>\n<p>As you collect ideas, list each one in the Topics List tab. Add <strong>supporting<\/strong> topics in the blue cells up the top. Then, underneath, add up to 20 <strong>sub-topics<\/strong> related to each&nbsp;one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1119\" height=\"480\" class=\"wp-image-185048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/brainstorming-a-list-of-topics-in-ahrefs-topical.png\" alt=\"Brainstorming a list of topics in Ahrefs' topical mapping template.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/brainstorming-a-list-of-topics-in-ahrefs-topical.png 1119w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/brainstorming-a-list-of-topics-in-ahrefs-topical-680x292.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/brainstorming-a-list-of-topics-in-ahrefs-topical-768x329.png 768w\" sizes=\"auto, (max-width: 1119px) 100vw, 1119px\"><\/p>\n<h2><a id=\"post-185045-_5kfrscilaqzr\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 3. Assess each topic\u2019s brand relevance and business value&nbsp;<\/div><\/div><\/h2>\n<p>This step is what makes our topical mapping process different.<\/p>\n<p>The biggest mistake most people make when building a topical map is gathering a massive list of ideas without verifying how helpful they will be to a business.<\/p>\n<p>For this process to work, be selective. Don\u2019t add anything and everything you&nbsp;find.<\/p>\n<p>For example, there isn\u2019t a single SEO website or business model where it makes sense to publish all of these types of&nbsp;pages:<\/p>\n<ul>\n<li><strong>Locations<\/strong>: London SEO, Sydney SEO, New York&nbsp;SEO<\/li>\n<li><strong>Services<\/strong>: Affordable SEO services, buy SEO services<\/li>\n<li><strong>Courses<\/strong>: Free SEO courses, Google SEO courses<\/li>\n<li><strong>Tools<\/strong>: Local SEO tools, free SEO tools, SEO tools for small businesses<\/li>\n<li><strong>SEO Types<\/strong>: Parasite SEO, technical SEO, programmatic SEO<\/li>\n<\/ul>\n<p>Even though they\u2019re all about the topic of SEO, the intents are different and suit different business models better.<\/p>\n<p>Not even an authoritative site in the SEO space, like Ahrefs, could reasonably target all of these \u2014 it just doesn\u2019t make&nbsp;sense.<\/p>\n<p>So, for each topic you add, consider its brand relevance\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"380\" class=\"wp-image-185049\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/brand-relevance-metrics-on-a-scale-of-0-to-3-.png\" alt=\"Brand relevance metrics on a scale of 0 to 3.\"><\/p>\n<p>\u2026 and also its business potential:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1565\" height=\"1600\" class=\"wp-image-185050\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/business-potential-table-with-scores-3-to-0-and-1.png\" alt=\"Business potential: Table with scores 3 to 0. And explanation of criteria to meet each score \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/business-potential-table-with-scores-3-to-0-and-1.png 1565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/business-potential-table-with-scores-3-to-0-and-1-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/business-potential-table-with-scores-3-to-0-and-1-768x785.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/business-potential-table-with-scores-3-to-0-and-1-1502x1536.png 1502w\" sizes=\"auto, (max-width: 1565px) 100vw, 1565px\"><\/p>\n<p>TL;DR be selective.<\/p>\n<h2><a id=\"post-185045-_gwrhq8fpauv3\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 4. Verify the traffic potential of each sub-topic&nbsp;<\/div><\/div><\/h2>\n<p>In addition to brand relevance and business potential, each topic must also have decent SEO traffic potential. If it doesn\u2019t, you risk creating content no one cares&nbsp;about.<\/p>\n<p>You can check each of your topic ideas in Ahrefs\u2019 Keywords Explorer. Either search them one by one (for greater accuracy in your strategy):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"1139\" class=\"wp-image-185051\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-sub-topic-keywords-in-ahrefs-keywords-exp.png\" alt=\"Finding sub-topic keywords in Ahrefs' Keywords Explorer.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-sub-topic-keywords-in-ahrefs-keywords-exp.png 907w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-sub-topic-keywords-in-ahrefs-keywords-exp-338x425.png 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-sub-topic-keywords-in-ahrefs-keywords-exp-768x964.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\"><\/p>\n<p>Or check them in bulk for a more efficient process (ideal for agency teams):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"879\" class=\"wp-image-185052\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bulk-import-method-for-assessing-up-to-10000-keyw.png\" alt=\"Bulk import method for assessing up to 10,000 keywords in Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bulk-import-method-for-assessing-up-to-10000-keyw.png 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bulk-import-method-for-assessing-up-to-10000-keyw-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bulk-import-method-for-assessing-up-to-10000-keyw-768x475.png 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/p>\n<p>Using the Clusters by Parent Topic feature, you can group any mega-list of keywords into sub-topics automatically:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"851\" class=\"wp-image-185053\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-clustering-by-parent-keyword-visual-topic.jpeg\" alt=\"Ahrefs' clustering by parent keyword visual topic map.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-clustering-by-parent-keyword-visual-topic.jpeg 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-clustering-by-parent-keyword-visual-topic-521x425.jpeg 521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-clustering-by-parent-keyword-visual-topic-768x626.jpeg 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\"><\/p>\n<p>In either scenario, you\u2019ll need to add your keyword list into the Keyword Clusters tab of the spreadsheet:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"247\" class=\"wp-image-185054\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-keyword-cluster-for-the-topic-of-polish-fl.png\" alt=\"Example keyword cluster for the topic of Polish flowers.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-keyword-cluster-for-the-topic-of-polish-fl.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-keyword-cluster-for-the-topic-of-polish-fl-680x162.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-keyword-cluster-for-the-topic-of-polish-fl-768x183.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/p>\n<p>You\u2019ll also need to export the keyword metrics from Ahrefs and copy them into the Keyword List tab. This data is how the total volume and traffic potential are calculated.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"318\" class=\"wp-image-185055\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/evaluating-total-volume-and-traffic-potential-for.jpeg\" alt=\"Evaluating total volume and traffic potential for each topic in the Ahrefs topical mapping template.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/evaluating-total-volume-and-traffic-potential-for.jpeg 810w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/evaluating-total-volume-and-traffic-potential-for-680x267.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/evaluating-total-volume-and-traffic-potential-for-768x302.jpeg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\"><\/p>\n<h2><a id=\"post-185045-_hkxoire6rw2t\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 5. Finalize the topics you will target&nbsp;<\/div><\/div><\/h2>\n<p>To finalize your list of supporting and sub-topics that you will target in your content plan, look&nbsp;at:<\/p>\n<ul>\n<li>Brand relevance<\/li>\n<li>Business potential<\/li>\n<li>Total volume<\/li>\n<li>Traffic potential<\/li>\n<\/ul>\n<p>Check the Overview and Content Plan tabs for each topic\u2019s metrics. Remove or replace any that have a low score in at least two of the above metrics.<\/p>\n<p>Here\u2019s an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"318\" class=\"wp-image-185056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-topic-with-no-brand-relevance-or-busi.png\" alt=\"Example of a topic with no brand relevance or business potential.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-topic-with-no-brand-relevance-or-busi.png 810w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-topic-with-no-brand-relevance-or-busi-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-topic-with-no-brand-relevance-or-busi-768x302.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\"><\/p>\n<p>Although the supporting topic of Bulbs has high search volume and traffic potential, it is not relevant to the brand and has no business potential.<\/p>\n<p>You\u2019ll need to either remove or replace such topics before sharing your topical map with your client or&nbsp;boss.<\/p>\n<h2><a id=\"post-185045-_xzgqnl7vxp3j\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 6. Map existing pages and new URLs to each&nbsp;topic&nbsp;<\/div><\/div><\/h2>\n<p>If you have an existing website, it\u2019s a good practice to map each of your current pages to the topic map. This will help you see what topics you haven\u2019t already covered, allowing you to plan new content more easily.<\/p>\n<p>Add the URLs into the Mapped URL column and set Page Type to \u201cExisting\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"282\" class=\"wp-image-185057\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/mapping-urls-from-existing-content-to-topics-in-yo.png\" alt=\"Mapping URLs from existing content to topics in your SEO topic map.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/mapping-urls-from-existing-content-to-topics-in-yo.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/mapping-urls-from-existing-content-to-topics-in-yo-680x163.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/mapping-urls-from-existing-content-to-topics-in-yo-768x184.png 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\"><\/p>\n<p>For new pages, add your proposed slugs of potential parent and child pages and set the Page Type column to \u201cNew\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1146\" height=\"388\" class=\"wp-image-185058\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/planning-urls-for-new-pages-in-your-seo-topic-map-.png\" alt=\"Planning URLs for new pages in your SEO topic map.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/planning-urls-for-new-pages-in-your-seo-topic-map-.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/planning-urls-for-new-pages-in-your-seo-topic-map--680x230.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/planning-urls-for-new-pages-in-your-seo-topic-map--768x260.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/planning-urls-for-new-pages-in-your-seo-topic-map--650x220.png 650w\" sizes=\"auto, (max-width: 1146px) 100vw, 1146px\"><\/p>\n<h2><a id=\"post-185045-_1x4pedbge6d4\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 7. Plan follow-up tasks in your project management tool&nbsp;<\/div><\/div><\/h2>\n<p>You will have a lot of content-related tasks come out of this plan, including:<\/p>\n<ul>\n<li>Creating pillar pages for new supporting topics<\/li>\n<li>Creating resources and articles for new sub-topics<\/li>\n<li>Updating existing pages for more topical depth<\/li>\n<li>Consolidating or separating pages targeting multiple topics<\/li>\n<li>Internally linking between all posts in a topic&nbsp;hub<\/li>\n<\/ul>\n<p>You can use the following metrics to help prioritize which topics and content pieces to work on&nbsp;first:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"392\" class=\"wp-image-185059\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/examples-of-automated-priority-scores-and-bands-ca.png\" alt=\"Examples of automated priority scores and bands calculated for each topic in an SEO topical map.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/examples-of-automated-priority-scores-and-bands-ca.png 1131w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/examples-of-automated-priority-scores-and-bands-ca-680x236.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/examples-of-automated-priority-scores-and-bands-ca-768x266.png 768w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\"><\/p>\n<ul>\n<li><strong>Priority score<\/strong>: This metric factors brand relevance, business potential, and traffic potential.<\/li>\n<li><strong>Priority band<\/strong>: This metric bands your content plan into five categories.<\/li>\n<\/ul>\n<p>In your project management tool, plan out anything with a priority band of 5 first, then a band of 4 and so&nbsp;on.<\/p>\n<h2><a id=\"post-185045-_dug5138jfin5\"><\/a>Final thoughts<\/h2>\n<p>SEO topical maps are a critical strategic SEO task to help make your content more user and search-engine friendly. The process is fairly methodical and easy to implement, even if you\u2019re a beginner.<\/p>\n<p>If you set up your topics correctly, the formulas in the spreadsheet will help you present topic-level data to your boss or client. You can also get topic-level performance metrics for each competitor to help build a business case and get <a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">SEO buy-in<\/a> from non-SEO decision-makers.<\/p>\n<p>Got your own SEO or marketing SOPs you\u2019d love to share? We\u2019re building an SOP library\u2014connect with me <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">on LinkedIn<\/a> and share your favorite ones!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It helps&nbsp;you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a&nbsp;topic Become an authority in a given industry or&nbsp;niche In this guide, you\u2019ll learn how to make a topical map<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[],"coauthors":[458],"class_list":["post-185045","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build an SEO Topical Map (With Template)<\/title>\n<meta name=\"description\" content=\"SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-topical-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an SEO Topical Map (With Template)\" \/>\n<meta property=\"og:description\" content=\"SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-topical-map\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T17:19:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T13:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-at-1.20.35-am.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1495\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Despina Gavoyannis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/\"},\"author\":{\"name\":\"Despina Gavoyannis\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/143d08bacfea1ed0736d76ad138ce704\"},\"headline\":\"How to Build an SEO Topical Map (With Template)\",\"datePublished\":\"2025-01-30T17:19:31+00:00\",\"dateModified\":\"2025-02-18T13:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/\"},\"wordCount\":1338,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/how-to-build-an-seo-topical-by-despina-gavoyannis-general-seo.jpg\",\"articleSection\":[\"Content Marketing\",\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/\",\"name\":\"How to Build an SEO Topical Map (With Template)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-topical-map\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Screenshot-2025-01-31-at-1.20.35-am.png\",\"datePublished\":\"2025-01-30T17:19:31+00:00\",\"dateModified\":\"2025-02-18T13:14:00+00:00\",\"description\":\"SEO topical maps make your content more user and search-engine friendly. 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