{"id":184902,"date":"2025-02-19T11:02:46","date_gmt":"2025-02-19T16:02:46","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=184902"},"modified":"2025-03-17T06:08:27","modified_gmt":"2025-03-17T11:08:27","slug":"seo-stock-market-correlation-study","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-stock-market-correlation-study\/","title":{"rendered":"Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find&nbsp;Out"},"content":{"rendered":"\n<div class=\"intro-txt\">SEO and the stock market \u2014 two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation.<\/div>\n\n\n\n<p>Here\u2019s why that happens and what it&nbsp;means.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Key takeaways\" data-section=\"takeaways\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_g1wrpsf949qs\"><\/a>Key takeaways<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The combined stock prices typically rose along with the total organic traffic they received. Our research showed a strong positive relationship between the market cap weighted standardized price and the total traffic of all Nasdaq stocks used in the&nbsp;study.<\/li>\n\n\n\n<li>32% of Nasdaq companies with at least 100k annual traffic have a moderate or strong positive correlation between organic traffic and stock&nbsp;price.<\/li>\n\n\n\n<li>SEO may directly increase the stock value of companies that invest in it. Positive effects may be more likely in industries that already show a stronger SEO-stock link such as consumer products, healthcare, finance, and real estate.<\/li>\n\n\n\n<li>SEO is a great way to take advantage of the \u201centity\u201d edge and any public relations efforts.<\/li>\n\n\n\n<li>Publicly traded companies don\u2019t necessarily need specialized strategies to attract organic traffic. After analyzing about 200 of the highest-traffic sites, most were simply applying typical SEO best practices.<\/li>\n\n\n\n<li>Researchers say that investors can profit from the organic traffic and stock market correlation. They can also avoid losses this&nbsp;way.<\/li>\n<\/ol>\n\n\n\n<p>Please note: correlation does not imply causation and past performance is not indicative of future results. This article is for informational purposes only and does not constitute investment advice.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Methodology\" data-section=\"methodology\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_ehneefb6vcq8\"><\/a>Methodology<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I used <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/reference\/introduction\">Ahrefs<\/a> API and <a href=\"https:\/\/polygon.io\/docs\/stocks\/getting-started\">Polygon\u2019s<\/a> APIs to get the stock monthly closing price, monthly market cap, and monthly traffic for each month from 2021-11-01 to 2024-10-01.<\/p>\n\n\n\n<p>Based on monthly close price and organic traffic I calculated the Spearman correlation for each ticker listed on Nasdaq.<\/p>\n\n\n\n<p>To calculate the percentage of positively correlated tickers and market cap weighted data, we used one ticker per company and only the tickers with 36 rows of data (full 3 years). Hence, the difference between the number of tickers on Nasdaq and the number of tickers used for research. Big thanks to our data scientist <a href=\"https:\/\/www.linkedin.com\/in\/xibeijia-guan\/\">Xibeijia Guan<\/a> for the idea and running the analysis!<\/p>\n\n\n\n<p>To find out how positively correlated companies get traffic and links, I selected about 200 sites that have at least one million estimated visits per&nbsp;year.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Positive stock market correlations and their causes\" data-section=\"correlation-causes\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_qt0ix4nj8rhp\"><\/a>Positive stock market correlations and their causes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The analysis revealed a strong correlation between the total traffic and the value of the Nasdaq. This was supported by both the Spearman correlation of 0.680 and the Pearson correlation of 0.727, which are both typically considered strong correlations. The correlation was also visually apparent as you can see&nbsp;below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2449\" height=\"1940\" class=\"wp-image-185249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation.png\" alt=\"Nasdaq's organic traffic and price correlation. Weighted standarized price and sum traffic over time. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation.png 2449w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation-768x608.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation-1536x1217.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation-2048x1622.png 2048w\" sizes=\"auto, (max-width: 2449px) 100vw, 2449px\"><\/figure>\n\n\n\n<p>To clarify the chart, here\u2019s a breakdown of the methodology. Weighted standardized price is calculated in three&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Standardization<\/strong>: each ticker\u2019s stock price is standardized on a scale of 0 to 1 to remove price scale variations between tickers, ensuring a fair comparison regardless of their original price levels.<\/li>\n\n\n\n<li><strong>Weighting<\/strong>: the standardized prices are then weighted by their respective monthly market cap.<\/li>\n\n\n\n<li><strong>Summation<\/strong>: the weighted standardized prices are summed to produce the final&nbsp;value.<\/li>\n<\/ol>\n\n\n\n<p>However, this doesn\u2019t imply that <em>all<\/em> Nasdaq listed companies have a positive correlation. The overall positive correlation of the stock market is influenced by the impact of websites with higher traffic. When examined more closely, the ratio of negative to positive correlations is almost equal \u2014 see the chart&nbsp;below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1852\" class=\"wp-image-184904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-spearman-correlations.png\" alt=\"Percentage distribution of spearman correlations \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-spearman-correlations.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-spearman-correlations-367x425.png 367w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-spearman-correlations-768x889.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-spearman-correlations-1327x1536.png 1327w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Because publicly listed companies have access to many channels besides organic traffic, I expected to see many negative correlations. So, to me, the most interesting finding was that 32% of companies showed a moderate to strong correlation, which is a substantial correlation easily seen in examples like Makemytrip.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"680\" class=\"wp-image-184905\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/strong-correlation-of-traffic-and-stock-price-.png\" alt=\"Strong correlation of traffic and stock price. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/strong-correlation-of-traffic-and-stock-price-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/strong-correlation-of-traffic-and-stock-price--680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/strong-correlation-of-traffic-and-stock-price--768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/strong-correlation-of-traffic-and-stock-price--1536x653.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>It\u2019s not solely their SEO strategies at work here. Many companies benefit from existing demand that originates elsewhere: PR, offline advertising or word, mouth, etc.<\/p>\n\n\n\n<p>To illustrate, here\u2019s how interest in Soundhound\u2019s stock (likely caused by Nvidia\u2019s investment and partnership) impacted search volumes and organic traffic to their site simultaneously \u2014 there is likely no SEO magic&nbsp;there.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"732\" class=\"wp-image-184906\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/search-volume-for-the-keyword-sound-stock-.png\" alt=\"Search volume for the keyword sound stock. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/search-volume-for-the-keyword-sound-stock-.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/search-volume-for-the-keyword-sound-stock--680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/search-volume-for-the-keyword-sound-stock--768x473.png 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1538\" height=\"816\" class=\"wp-image-184907\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-for-soundhounds-site-.png\" alt=\"Organic traffic for Soundhound's site. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-for-soundhounds-site-.png 1538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-for-soundhounds-site--680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-for-soundhounds-site--768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-for-soundhounds-site--1536x815.png 1536w\" sizes=\"auto, (max-width: 1538px) 100vw, 1538px\"><\/figure>\n\n\n\n<p>However, for high-traffic sites that consistently invest in SEO (e.g. Makemytrip, Airbnb, Wix) the connection between organic traffic and stock value becomes stronger. Companies like that typically have a higher non-branded-to-branded traffic ratio, just like the one&nbsp;below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"425\" class=\"wp-image-184908\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-by-intent-breakdown--402x425.png\" alt=\"Organic keywords by intent breakdown. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-by-intent-breakdown--402x425.png 402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-by-intent-breakdown--768x813.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-by-intent-breakdown-.png 792w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\"><\/figure>\n\n\n\n<p>In these cases, SEO can have both a direct and indirect impact on stock value. The direct impact comes from attracting customers and increasing revenue, while the indirect impact is from increased brand awareness. Over time, this heightened brand awareness results in more branded search queries and improved search result rankings.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tech, health care, finance and consumer companies may have a stronger SEO-stock link\" data-section=\"stronger-linked-sectors\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_hqam6i6altuh\"><\/a>Tech, health care, finance and consumer companies may have a stronger SEO-stock link<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Market sectors from positively correlated companies may show a greater propensity to boost market valuation through SEO. Here are the sectors of the companies with the highest traffic with their percentage distribution in the dataset.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1955\" class=\"wp-image-184909\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-sectors-.jpg\" alt=\"Percentage distribution of sectors. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-sectors-.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-sectors--348x425.jpg 348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-sectors--768x938.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/percentage-distribution-of-sectors--1257x1536.jpg 1257w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>If you\u2019ve been around the SEO block a few times, this list probably doesn\u2019t shock&nbsp;you.<\/p>\n\n\n\n<p>Many of these sectors share a common thread: customers frequently begin their purchase or research journey through Google. Whether it\u2019s finding a mortgage lender, shopping for consumer products, or searching for medical information, high-intent searches can directly impact revenue.<\/p>\n\n\n\n<p>That said, not all industries will see a significant SEO-stock price connection.<\/p>\n\n\n\n<p>For businesses in deeply B2B niches or highly regulated sectors \u2014 where contracts are negotiated offline or through long lead cycles \u2014 organic traffic may be less predictive of market movements. The same goes for companies where everyone already knows their brand or they\u2019ve got strong offline connections (like those making super specialized stuff).<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Entity SEO gives public brands a rankings edge\" data-section=\"entity-seo-edge\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_umvd9x69w5bh\"><\/a>Entity SEO gives public brands a rankings edge<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many public companies seem to enjoy what I call the entity SEO edge. My theory is that publicly traded companies often have a natural head start in Google\u2019s search results, thanks to the extensive online footprint that accompanies their \u201centity\u201d status \u2014 mentions in financial news, investor portals, press releases, and other authoritative sources.<\/p>\n\n\n\n<p>This visibility amplifies their overall domain authority, causing Google to more easily associate them with certain topics or services. That\u2019s what gives them an <em>edge<\/em> over less-established brands when it comes to&nbsp;SEO.<\/p>\n\n\n\n<p>For instance, Kelly ranks for \u201ctemp services near me\u201d without ever using that exact phrase, and Robinhood ranks for \u201cbuy stocks\u201d even though that phrase isn\u2019t anywhere on the homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"775\" class=\"wp-image-184910\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-.png\" alt=\"Position history. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history--680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history--768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history--1536x744.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Flexshopper has the same advantage. They rank for \u201crent to own,\u201d even though those exact words don\u2019t appear on their landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"320\" class=\"wp-image-184911\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keyword-position-list-.png\" alt=\"Organic keyword position list. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keyword-position-list-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keyword-position-list--680x136.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keyword-position-list--768x154.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keyword-position-list--1536x307.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Nvidia ranks immediately and has no problems staying in the top 10 with a glossary page on generative AI.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"976\" class=\"wp-image-184912\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-chart-.png\" alt=\"Position history chart. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-chart-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-chart--680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-chart--768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/position-history-chart--1536x732.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>It appears that Google\u2019s understanding of entities goes beyond keyword matching; it may look at site context, user behavior, and external references. For instance, Google may get some of its authority signals from anchor texts in the&nbsp;links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"904\" class=\"wp-image-184913\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/anchor-report-showing-anchors-with-specific-text-.png\" alt=\"Anchor report showing anchors with specific text. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/anchor-report-showing-anchors-with-specific-text-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/anchor-report-showing-anchors-with-specific-text--680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/anchor-report-showing-anchors-with-specific-text--768x434.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/anchor-report-showing-anchors-with-specific-text--1536x868.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-benefits-of-going-public\/\">SEO Benefits of Going Public (A Unique Study)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This brings us to the next&nbsp;point.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"PR without SEO is a missed opportunity\" data-section=\"pr-without-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_wex43q8fxbkb\"><\/a>PR without SEO is a missed opportunity<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not using link equity generated by PR is a missed opportunity to generate more online visibility through SEO and possibly increase brand&nbsp;value.<\/p>\n\n\n\n<p>It\u2019s like being a celebrity and not endorsing any brands. Or starting your own&nbsp;brand.<\/p>\n\n\n\n<p>Media coverage, press releases, awards, and relationships with journalists often lead to <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a> from trusted websites. Just look at Soundhound\u2019s newsroom referring domain growth. \u201cRegular people\u201d usually don\u2019t wander there but journalists do.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1514\" height=\"802\" class=\"wp-image-184914\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/referring-domains-to-a-newsroom-page-.png\" alt=\"Referring domains to a newsroom page. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/referring-domains-to-a-newsroom-page-.png 1514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/referring-domains-to-a-newsroom-page--680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/referring-domains-to-a-newsroom-page--768x407.png 768w\" sizes=\"auto, (max-width: 1514px) 100vw, 1514px\"><\/figure>\n\n\n\n<p>Backlinks from \u201cregular\u201d PR can help improve search rankings and bring more visitors to the company\u2019s site because, as we know, search engines see them as a sign of credibility.<\/p>\n\n\n\n<p>For instance, quite a few Nasdaq companies are on the Forbes 500 list, each with a link back to the homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"695\" class=\"wp-image-184915\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/a-list-of-forbes-500-.png\" alt=\"A list of Forbes 500. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/a-list-of-forbes-500-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/a-list-of-forbes-500--680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/a-list-of-forbes-500--768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/a-list-of-forbes-500--1536x667.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>The fact alone that you\u2019ve been included in the ranking is an opportunity to grab some more&nbsp;links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1300\" class=\"wp-image-184916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pr-piece-about-cintas-listed-in-fortune-500-.jpg\" alt=\"PR piece about Cintas listed in Fortune 500. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pr-piece-about-cintas-listed-in-fortune-500-.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pr-piece-about-cintas-listed-in-fortune-500--523x425.jpg 523w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pr-piece-about-cintas-listed-in-fortune-500--768x624.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pr-piece-about-cintas-listed-in-fortune-500--1536x1248.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Offering quotes for journalists is a known link building tactic and it\u2019s even more effective when you represent a well-known brand. Your established reputation increases the likelihood that journalists will choose your information over the countless other sources they consider.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1594\" height=\"626\" class=\"wp-image-184917\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-offering-quotes-for-journalists-.png\" alt=\"Example of offering quotes for journalists. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-offering-quotes-for-journalists-.png 1594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-offering-quotes-for-journalists--680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-offering-quotes-for-journalists--768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-offering-quotes-for-journalists--1536x603.png 1536w\" sizes=\"auto, (max-width: 1594px) 100vw, 1594px\"><\/figure>\n\n\n\n<p>In other words, SEO is a way to make online visibility work even harder.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Public traded companies don\u2019t need unique SEO tactics\" data-section=\"public-companies-don't-need-unique-tactics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_da75wtqo6fld\"><\/a>Public traded companies don\u2019t need unique SEO tactics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I checked out more than 200 Nasdaq sites with at least around 1M yearly organic visits, and it turns out publicly traded companies don\u2019t need a totally different SEO playbook.<\/p>\n\n\n\n<p>Lots of the same tactics that smaller businesses use to drive major traffic still get the job done. Let me show you some examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_xbl646bg2cvm\"><\/a>Blogs still drive serious traffic<\/h3>\n\n\n\n<p>For example, Monday.com.com\u2019s blog brings over a quarter of the entire traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"361\" class=\"wp-image-184918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/monday-com-coms-blog-brings-over-a-quarter-of-the.png\" alt=\"Monday.com.com\u2019s blog brings over a quarter of the entire traffic. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/monday-com-coms-blog-brings-over-a-quarter-of-the.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/monday-com-coms-blog-brings-over-a-quarter-of-the-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/monday-com-coms-blog-brings-over-a-quarter-of-the-768x173.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/monday-com-coms-blog-brings-over-a-quarter-of-the-1536x347.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>And here\u2019s Cyberark with 24k monthly visits from a single blog&nbsp;post.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"522\" class=\"wp-image-184919\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyberark-with-24k-monthly-visits-from-a-single-blo.png\" alt=\"Cyberark with 24k monthly visits from a single blog post. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyberark-with-24k-monthly-visits-from-a-single-blo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyberark-with-24k-monthly-visits-from-a-single-blo-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyberark-with-24k-monthly-visits-from-a-single-blo-768x251.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyberark-with-24k-monthly-visits-from-a-single-blo-1536x501.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>In general, Nasdaq companies stick to topics directly related to their core offerings, using their domain authority to outrank smaller competitors easily.<\/p>\n\n\n\n<p>And so, Freshpet blogs about how the best spots to pet a dog or cat; 2.3K estimated monthly visits.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"437\" class=\"wp-image-184920\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/2-3k-estimated-monthly-visits-to-a-blog-post-dat.png\" alt=\"2.3K estimated monthly visits to a blog post - data from Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/2-3k-estimated-monthly-visits-to-a-blog-post-dat.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/2-3k-estimated-monthly-visits-to-a-blog-post-dat-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/2-3k-estimated-monthly-visits-to-a-blog-post-dat-768x210.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/2-3k-estimated-monthly-visits-to-a-blog-post-dat-1536x420.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Nvidia blogs about new tech, recently mostly AI. Here\u2019s a nice example of a high-traffic, high-backlink blog&nbsp;post.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"552\" class=\"wp-image-184921\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-nvidias-blog-pos.png\" alt=\"Backlinks and organic traffic to Nvidia's blog post. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-nvidias-blog-pos.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-nvidias-blog-pos-680x235.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-nvidias-blog-pos-768x265.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-nvidias-blog-pos-1536x530.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Blogging also proves to be a great way to earn authoritative <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>. For example, Carecloud\u2019s blog is reputable enough that Healthline cites it as a source.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"344\" class=\"wp-image-184922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backilnk-report-showing-a-high-quality-backlink-.png\" alt=\"Backilnk report showing a high-quality backlink. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backilnk-report-showing-a-high-quality-backlink-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backilnk-report-showing-a-high-quality-backlink--680x146.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backilnk-report-showing-a-high-quality-backlink--768x165.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backilnk-report-showing-a-high-quality-backlink--1536x330.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_f4686hapi28y\"><\/a>Landing pages capture big (and small) demand<\/h3>\n\n\n\n<p>From deep product pages to sophisticated <a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">topic clusters<\/a>, public companies craft landing pages for every type of search.<\/p>\n\n\n\n<p>One of the best examples I\u2019ve seen comes from Electronic Arts: they share real NFL player stats to help promote Madden NFL 25. It\u2019s a clever twist on content marketing, blending authentic sports data with game promotion.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"717\" class=\"wp-image-184923\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/top-pages-report-showing-nfl-players-names-in-titl.jpg\" alt=\"Top pages report showing nfl players names in titles. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/top-pages-report-showing-nfl-players-names-in-titl.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/top-pages-report-showing-nfl-players-names-in-titl-680x305.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/top-pages-report-showing-nfl-players-names-in-titl-768x344.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/top-pages-report-showing-nfl-players-names-in-titl-1536x688.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"835\" class=\"wp-image-184924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-eas-nfl-landing-page-.png\" alt=\"Example of EA's NFL landing page. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-eas-nfl-landing-page-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-eas-nfl-landing-page--680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-eas-nfl-landing-page--768x401.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-eas-nfl-landing-page--1536x802.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>But examples like EA\u2019s are few and far between. Most of the time, companies stick to tried-and-true strategies and simply execute them really well.<\/p>\n\n\n\n<p>For instance, I came across quite a few topic clusters in my research. One stood out in particular: a single product-focused cluster that was pulling in nearly 37% of the site\u2019s overall traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"950\" class=\"wp-image-184925\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/topic-clusters-report-for-viasat-.png\" alt=\"Topic clusters report for Viasat. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/topic-clusters-report-for-viasat-.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/topic-clusters-report-for-viasat--558x425.png 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/topic-clusters-report-for-viasat--768x585.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/figure>\n\n\n\n<p>Another thing I saw quite often was optimized clusters showing the site\u2019s inventory. For example, when people look for \u201cflights to Chicago\u201d, they\u2019ll likely find United\u2019s landing page displaying their flight options \u2014 29.3k estimated visits each&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"488\" class=\"wp-image-184926\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-24.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-24.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-24-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-24-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-24-1536x468.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Makemytrip put together a collection of search-optimized landing pages, each offering different travel ideas based on how people search for their&nbsp;trips.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"915\" class=\"wp-image-184927\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-25.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-25.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-25-680x389.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-25-768x439.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184902-25-1536x878.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>This helps them cover a wide range of queries resulting in an estimated 2.5M visits each&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"469\" class=\"wp-image-184928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organci-traffic-to-tripideas-folder-on-makemytrip-.png\" alt=\"Organci traffic to tripideas folder on makemytrip. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organci-traffic-to-tripideas-folder-on-makemytrip-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organci-traffic-to-tripideas-folder-on-makemytrip--680x199.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organci-traffic-to-tripideas-folder-on-makemytrip--768x225.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organci-traffic-to-tripideas-folder-on-makemytrip--1536x450.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Airbnb uses a similar approach. Their topic clusters cater to searchers looking for specific types of accommodations, such as cabins, treehouses, glamping, and&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"804\" class=\"wp-image-184929\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/airbnbs-topic-cluster-.png\" alt=\"Airbnbs topic cluster. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/airbnbs-topic-cluster-.png 1460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/airbnbs-topic-cluster--680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/airbnbs-topic-cluster--768x423.png 768w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\"><\/figure>\n\n\n\n<p>Product landing pages with an informational twist are a common tactic among Nasdaq companies. They seamlessly blend product marketing with content marketing by introducing their offerings within educational content. The structure of this page says it&nbsp;all:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"918\" class=\"wp-image-184930\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-structure-showing-how-product-marketing-is-bl.jpg\" alt=\"Page structure showing how product marketing is blended into content marketing. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-structure-showing-how-product-marketing-is-bl.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-structure-showing-how-product-marketing-is-bl-680x390.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-structure-showing-how-product-marketing-is-bl-768x441.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-structure-showing-how-product-marketing-is-bl-1536x881.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>This tactic helped Micron rank twice for the same, high-volume keyword (\u201cddr5\u201d).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"772\" class=\"wp-image-184931\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-report-showing-multiple-rankings-.png\" alt=\"SERP overview report showing multiple rankings. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-report-showing-multiple-rankings-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-report-showing-multiple-rankings--680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-report-showing-multiple-rankings--768x371.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-report-showing-multiple-rankings--1536x741.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Lastly, Matterport uses its own technology to create engaging <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO content<\/a>. They maintain a gallery of famous places captured with their cameras, which are typically used to produce 3D real estate tours. That is quite brilliant.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"945\" class=\"wp-image-184932\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matterports-landing-page-for-the-conjuring-house-.png\" alt=\"Matterport's landing page for the Conjuring House. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matterports-landing-page-for-the-conjuring-house-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matterports-landing-page-for-the-conjuring-house--680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matterports-landing-page-for-the-conjuring-house--768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matterports-landing-page-for-the-conjuring-house--1536x907.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Matterport\u2019s gallery also welcomes user-generated content, which helps them cover even more keywords. This approach brings in over 45,000 visits each month. Here are some of the search queries they rank for to showcase their product:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1472\" height=\"860\" class=\"wp-image-184933\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/keyword-report-for-matterports-gallery-.png\" alt=\"Keyword report for Matterport's gallery. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/keyword-report-for-matterports-gallery-.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/keyword-report-for-matterports-gallery--680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/keyword-report-for-matterports-gallery--768x449.png 768w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_ontg4hpdfvk9\"><\/a>Dictionaries, FAQs, and basic definitions = surprising traffic<\/h3>\n\n\n\n<p>I was genuinely surprised by this. Many public companies are leveraging good \u2018ol dictionaries, and FAQs to effectively capture informational <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent <\/a>and boost their organic traffic.<\/p>\n\n\n\n<p>Some of the examples I found and their results put together in Ahrefs\u2019 Batch Analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"469\" class=\"wp-image-184934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-batch-analysis-report-showing-traffic-to-m.png\" alt=\"Ahrefs' Batch analysis report showing traffic to multiple resource pages. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-batch-analysis-report-showing-traffic-to-m.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-batch-analysis-report-showing-traffic-to-m-680x199.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-batch-analysis-report-showing-traffic-to-m-768x225.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-batch-analysis-report-showing-traffic-to-m-1536x450.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>And it\u2019s often quite a significant portion of these sites\u2019 traffic. For instance, Crowdstrike generates 33% traffic through a cluster about cybersecurity basics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"782\" class=\"wp-image-184935\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/crowdstrike-generates-33-traffic-through-a-topic.png\" alt=\"Crowdstrike generates 33% traffic through a topic cluster. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/crowdstrike-generates-33-traffic-through-a-topic.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/crowdstrike-generates-33-traffic-through-a-topic-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/crowdstrike-generates-33-traffic-through-a-topic-768x417.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<p>Qualcomm added over 18% traffic worth 68k with one landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"613\" class=\"wp-image-184936\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/18-traffic-worth-68k-with-one-landing-page-.png\" alt=\"18% traffic worth 68k with one landing page. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/18-traffic-worth-68k-with-one-landing-page-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/18-traffic-worth-68k-with-one-landing-page--680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/18-traffic-worth-68k-with-one-landing-page--768x294.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/18-traffic-worth-68k-with-one-landing-page--1536x588.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Why this \u201cboring\u201d type of content? It\u2019s how Google understands the search intent behind these keywords. It means that at least for now, tackling a keyword like \u201centerprise cloud\u201d with a purely product-oriented has a lower chance of ranking.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1582\" height=\"602\" class=\"wp-image-184937\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-highlighting-search-intent-.png\" alt=\"SERP overview highlighting search intent. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-highlighting-search-intent-.png 1582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-highlighting-search-intent--680x259.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-highlighting-search-intent--768x292.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/serp-overview-highlighting-search-intent--1536x584.png 1536w\" sizes=\"auto, (max-width: 1582px) 100vw, 1582px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_9uv9zcrxljf0\"><\/a>Free tools and resources pull in links and&nbsp;leads<\/h3>\n\n\n\n<p>Offering a useful resource \u2014 even if it\u2019s just a re-packaged version of existing data \u2014 earns brands credibility, backlinks, and engaged visitors.<\/p>\n\n\n\n<p>For example, Better makes it easy for people searching for a loan to find them by offering tools to help calculate and understand their options.<br><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"482\" class=\"wp-image-184938\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-to-a-loan-calculator-.png\" alt=\"Organic traffic to a loan calculator. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-to-a-loan-calculator-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-to-a-loan-calculator--680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-to-a-loan-calculator--768x231.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-to-a-loan-calculator--1536x463.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n\n\n\n<p>SoFi gets thousands of links and visits each month regularly publishing average US salaries.<br><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"842\" class=\"wp-image-184939\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/graph-showing-referring-domain-performance-and-org.png\" alt=\"Graph showing referring domain performance and organic traffic. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/graph-showing-referring-domain-performance-and-org.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/graph-showing-referring-domain-performance-and-org-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/graph-showing-referring-domain-performance-and-org-768x432.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/p>\n\n\n\n<p>And it\u2019s not even original data.<br><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"224\" class=\"wp-image-184940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/source-of-data-for-betters-us-salaries-report-.png\" alt=\"Source of data for Better's US salaries report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/source-of-data-for-betters-us-salaries-report-.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/source-of-data-for-betters-us-salaries-report--680x96.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/source-of-data-for-betters-us-salaries-report--768x109.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/source-of-data-for-betters-us-salaries-report--1536x218.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/p>\n\n\n\n<p>Baker Hughes has published a weekly census of the number of drilling rigs actively exploring for or developing oil and natural gas in the United States and Canada\u2026 since the&nbsp;1970s.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"514\" class=\"wp-image-184941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-baker-hughes-rigc.png\" alt=\"Backlinks and organic traffic to Baker Hughes rigcount. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-baker-hughes-rigc.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-baker-hughes-rigc-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-baker-hughes-rigc-768x247.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/backlinks-and-organic-traffic-to-baker-hughes-rigc-1536x493.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Adobe has more free tools than any company I\u2019ve ever seen. They carve out high-demand features of premium products and publish them on optimized landing pages as free tools (with limited usage).<\/p>\n\n\n\n<p>For instance, the background remover generates an estimated 2.9M visits each month promoting their Express tool&nbsp;suite.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"544\" class=\"wp-image-184942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-background-remover-generates-an-estimated.png\" alt=\"Adobe's background remover generates an estimated 2.9M visits each month. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-background-remover-generates-an-estimated.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-background-remover-generates-an-estimated-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-background-remover-generates-an-estimated-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-background-remover-generates-an-estimated-1536x522.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-background-remover-generates-an-estimated-650x220.png 650w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Converting PDF to Word and vice verse could easily be one tool. But not if you\u2019re creating landing pages for two separate keywords \u2014 you need two separate tools.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"794\" class=\"wp-image-184943\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-pdf-to-word-converter-.png\" alt=\"Adobe's free PDF to Word converter. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-pdf-to-word-converter-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-pdf-to-word-converter--680x337.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-pdf-to-word-converter--768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-pdf-to-word-converter--1536x762.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-pdf-to-word-converter--400x200.png 400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"811\" class=\"wp-image-184944\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-word-to-pdf-tool-converter-.png\" alt=\"Adobe's free Word to PDF tool converter. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-word-to-pdf-tool-converter-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-word-to-pdf-tool-converter--680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-word-to-pdf-tool-converter--768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-free-word-to-pdf-tool-converter--1536x779.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s another awesome example: Newegg created a PC builder tool that attracts people searching for custom computers and recommends products from its own inventory. They even use AI for&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1444\" height=\"1332\" class=\"wp-image-184945\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/neweggs-pc-builder-.jpg\" alt=\"Newegg's PC builder. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/neweggs-pc-builder-.jpg 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/neweggs-pc-builder--461x425.jpg 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/neweggs-pc-builder--768x708.jpg 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\"><\/figure>\n\n\n\n<p>Instacart follows this strategy, too. Their ideas directory attracts an estimated 448k visits each month and contributes 11.2% of the overall traffic. It offers things like metric converters, calculators, and even a list of different types of&nbsp;milk.<\/p>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"639\" class=\"wp-image-184946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/traffic-to-instacarts-ideas-folder-.png\" alt=\"Traffic to Instacart's ideas folder. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/traffic-to-instacarts-ideas-folder-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/traffic-to-instacarts-ideas-folder--680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/traffic-to-instacarts-ideas-folder--768x307.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/traffic-to-instacarts-ideas-folder--1536x613.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_12ut58tk03cl\"><\/a>Indexing dynamic search results for the most popular keywords<\/h3>\n\n\n\n<p>Indexing dynamic search results in SEO refers to getting search engines to crawl and index pages on your website that are generated in response to user queries. These pages are created \u201con the fly\u201d based on the specific keywords or filters users enter into your site\u2019s search function.<\/p>\n\n\n\n<p>A great example of this in action is Adobe. They effectively rank for time-sensitive terms like \u201chappy new year 2024.\u201d As the season approaches, Adobe can capitalize on the surge in searches, tapping into 206,000 searches in the US and 2.2 million globally.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"572\" class=\"wp-image-184947\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-and-global-search-volume-data-via-ahrefs-.png\" alt=\"US and global search volume - data via Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-and-global-search-volume-data-via-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-and-global-search-volume-data-via-ahrefs--680x190.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-and-global-search-volume-data-via-ahrefs--768x215.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-and-global-search-volume-data-via-ahrefs--1536x429.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1072\" class=\"wp-image-184948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/results-for-a-search-query-on-adobes-stock-sit-e.jpg\" alt=\"Results for a search query on Adobe's stock sit.e \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/results-for-a-search-query-on-adobes-stock-sit-e.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/results-for-a-search-query-on-adobes-stock-sit-e-634x425.jpg 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/results-for-a-search-query-on-adobes-stock-sit-e-768x515.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/results-for-a-search-query-on-adobes-stock-sit-e-1536x1029.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>The secret is to have the pages listed on your site&nbsp;map.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1478\" height=\"368\" class=\"wp-image-184949\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-sitemap-.png\" alt=\"Adobe's sitemap. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-sitemap-.png 1478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-sitemap--680x169.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/adobes-sitemap--768x191.png 768w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\"><\/figure>\n\n\n\n<p>Etsy employs a similar strategy. By leveraging user-generated content, they\u2019re able to target and rank for millions of non-branded keywords, consistently securing top 10 positions in search results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1079\" class=\"wp-image-184950\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/report-showing-organic-keywords-to-etsy-.jpg\" alt=\"Report showing organic keywords to Etsy. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/report-showing-organic-keywords-to-etsy-.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/report-showing-organic-keywords-to-etsy--630x425.jpg 630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/report-showing-organic-keywords-to-etsy--768x518.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/report-showing-organic-keywords-to-etsy--1536x1036.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_6j8yxcqme53x\"><\/a>Low-volume keywords can be hidden gems<\/h3>\n\n\n\n<p>Even in a bigger company, targeting niche, low-volume keywords can attract highly qualified leads and contribute to business growth, proving their value despite their lower search volume.<\/p>\n\n\n\n<p>For example, the keyword \u201cmass payouts\u201d only gets around 100 visits each month in the US, but those searches are likely from businesses that are seriously interested. I found two Nasdaq companies competing for that low-volume keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"638\" class=\"wp-image-184951\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/two-publicly-traded-companies-targeting-low-volume.png\" alt=\"Two publicly traded companies targeting low-volume keywords. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/two-publicly-traded-companies-targeting-low-volume.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/two-publicly-traded-companies-targeting-low-volume-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/two-publicly-traded-companies-targeting-low-volume-768x306.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/two-publicly-traded-companies-targeting-low-volume-1536x612.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Another example: Beacon optimizes for the long tail to catch demand for high ticket sales.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1047\" class=\"wp-image-184952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-report-showing-optimizing-for-low.png\" alt=\"Organic keywords report showing optimizing for low-volume high-ticket keywords. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-report-showing-optimizing-for-low.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-report-showing-optimizing-for-low-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-report-showing-optimizing-for-low-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-keywords-report-showing-optimizing-for-low-1536x1005.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184902-_ysp56hwjopj1\"><\/a>Local SEO on a national scale<\/h3>\n\n\n\n<p>Several companies with a national reach are tapping into local SEO tactics \u2014 Texas Roadhouse and Potbelly are great examples. But the standout here is DoorDash and its clever \u201cnear me\u201d strategy.<\/p>\n\n\n\n<p>We\u2019ve detailed how this page works in the teardown video below. At that time, the \u201crestaurants near me\u201d page alone received an estimated 9.1 million visits per month and a staggering traffic value of $41.6 million.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/Ag_-pPtJpuI?si=vQxQHxGHN5MVcY9F&amp;t=1<\/div>\n<\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Investors can profit (or avoid losses) on the market using SEO data\" data-section=\"seo-data-for-investors\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_l258jps1reoi\"><\/a>Investors can profit (or avoid losses) on the market using SEO&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>And this is not only my opinion. Third-party studies have shown that you can use branded search volume and the sentiment behind it to invest in the stock market. On SciSpace alone I found 10 papers on the&nbsp;topic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"509\" class=\"wp-image-184953\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/research-papers-on-seo-data-and-stock-market-relat.png\" alt=\"Research papers on SEO data and stock market relation. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/research-papers-on-seo-data-and-stock-market-relat.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/research-papers-on-seo-data-and-stock-market-relat-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/research-papers-on-seo-data-and-stock-market-relat-768x244.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/research-papers-on-seo-data-and-stock-market-relat-1536x489.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>I also found two papers where the authors actually outperformed the market using search data.<\/p>\n\n\n\n<p>This is from <a href=\"https:\/\/www.researchgate.net\/publication\/281706386_A_Study_on_the_Relationship_between_Internet_Search_Trends_and_Company%27s_Stock_Price_and_Trading_Volume\">A Study on the Relationship between Internet Search Trends and Company\u2019s Stock Price and Trading Volume<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>(\u2026)we propose several generalized linear models for forecasting the probability of positive or negative directional movements, and propose a trade strategy from the generated forecasts, resulting in a 40% outperformance of a traditional buy-and-hold strategy in our testing period.<\/p>\n<\/blockquote>\n\n\n\n<p>The other is from <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00181-019-01725-1\">Forecasting stock market movements using Google Trend searches<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our search trend investment strategy has outperformed average stock market returns in both KOSPI and KOSDAQ markets during the seven-year study period (2007~2013).<\/p>\n<\/blockquote>\n\n\n\n<p>I haven\u2019t tried that strategy, but I wouldn\u2019t be too surprised if it worked just as it says on tin. I\u2019ve personally used organic traffic data to get nearly 21% ROI in a month on NRDS stock. I bought a tiny bit of stock just for kicks, to test out a hypothesis that their value will bounce back as soon as their traffic starts to bounce back. Well, I wish I had bought more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"425\" class=\"wp-image-184954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-from-my-phone-showing-return-on-investm-295x425.png\" alt=\"Screenshot from my phone showing return on investment trading on SEO data. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-from-my-phone-showing-return-on-investm-295x425.png 295w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-from-my-phone-showing-return-on-investm-768x1108.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/screenshot-from-my-phone-showing-return-on-investm.png 986w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\"><\/figure>\n\n\n\n<p>In some cases, changes in organic traffic, especially non-branded, might precede changes in stock value, suggesting that SEO data could potentially serve as a leading indicator for investors.<\/p>\n\n\n\n<p>Example: NerdWallet. First, its traffic fell, then the stock. Hypothetically, you could open Ahrefs before the company\u2019s Q2 earnings call, see that traffic has been declining for months, and avoid being dragged through a sell-off.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"860\" class=\"wp-image-184955\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator.png\" alt=\"Organic traffic performance as a leading indicator - Ahrefs data. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator.png 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator-768x431.png 768w\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"858\" class=\"wp-image-184956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator-1.png\" alt=\"Organic traffic performance as a leading indicator - market data. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator-1.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator-1-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-performance-as-a-leading-indicator-1-768x481.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184902-_8pue2sx1jp76\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>There was a time were SEO was the underdog\u2019s game. Small businesses with tiny budgets could snag tons of free traffic, and the playing field was level because the big guys weren\u2019t paying attention to what seemed like \u201cnerdy\u201d tricks. That\u2019s how SEO got famous.<\/p>\n\n\n\n<p>Then, some bigger brands caught on, hopped on the bandwagon, and realized they had a built-in advantage on Google.<\/p>\n\n\n\n<p>That is, until Google shook things up with its recent crackdown on site reputation abuse and its \u201chelpful content\u201d update. In theory, Google aims to promote a sense of parity for independent creators (relatively small sites), making both Google and SEO appealing again for smaller players, while serving as a warning and creating a sour note for larger brands.<\/p>\n\n\n\n<p>But I think SEO is still a goldmine for publicly traded companies \u2014 and the bigger, the better. These big companies don\u2019t need to reinvent the wheel. They can use the same SEO strategies as smaller companies and still have a massive head start. It\u2019s kind of ironic.<\/p>\n\n\n\n<p>Got questions or comments? Drop me a line on <a href=\"https:\/\/www.linkedin.com\/posts\/mateusz-makosiewicz_does-anyone-here-do-seo-for-real-estate-activity-7247168218237157376-jLA1\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s why that happens and what it&nbsp;means. Please note: correlation does not imply causation and past performance is not indicative of future results. This article is for informational purposes only and does not constitute investment advice. I used Ahrefs API<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[412,467],"class_list":["post-184902","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out<\/title>\n<meta name=\"description\" content=\"Not many people pay attention but there seems to be a strong correlation between organic traffic and stock prices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-stock-market-correlation-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out\" \/>\n<meta property=\"og:description\" content=\"Not many people pay attention but there seems to be a strong correlation between organic traffic and stock prices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-stock-market-correlation-study\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-19T16:02:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T11:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/organic-traffic-nasdaq-prices-correlation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2449\" \/>\n\t<meta property=\"og:image:height\" content=\"1940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz, Xibeijia Guan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-stock-market-correlation-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-stock-market-correlation-study\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"Are Stock Prices and Organic Traffic Correlated? 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