{"id":184695,"date":"2025-02-05T19:54:03","date_gmt":"2025-02-06T00:54:03","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=184695"},"modified":"2025-02-05T19:54:03","modified_gmt":"2025-02-06T00:54:03","slug":"new-features-jan-2025","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/new-features-jan-2025\/","title":{"rendered":"Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan&nbsp;2025)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"intro-txt\">This month we\u2019re introducing some powerful Web Analytics additions, SoV + SoTV metrics and charts in Rank Tracker, and&nbsp;more.<\/div>\n<p><span style=\"font-weight: 400;\">Let\u2019s get right into&nbsp;it.&nbsp;<\/span><\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-kw-4gepbk3c\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kw-4gepbk3c\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/kw-4gEPbK3c?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kw-4gEPbK3c?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Web Analytics\" data-section=\"web-analytics\">\n<h2><span style=\"font-weight: 400;\">Web Analytics<\/span><\/h2>\n<\/div><\/div>\n<p><b>Google Search Console integration<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve integrated Web Analytics with Google Search Console data. Just filter by <code>Source: is Google<\/code> to see the keywords that are actually getting you clicks under Traffic sources.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184705\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bloggscintegr.png\" alt width=\"2140\" height=\"1190\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bloggscintegr.png 2140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bloggscintegr-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bloggscintegr-768x427.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bloggscintegr-1536x854.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/bloggscintegr-2048x1139.png 2048w\" sizes=\"auto, (max-width: 2140px) 100vw, 2140px\"><\/p>\n<p><b>Visitor languages&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Languages widget shows you your visitors\u2019 browser languages, so you can tweak your content strategy accordingly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-languages.png\" alt width=\"2458\" height=\"996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-languages.png 2458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-languages-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-languages-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-languages-1536x622.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-languages-2048x830.png 2048w\" sizes=\"auto, (max-width: 2458px) 100vw, 2458px\"><\/p>\n<p><b>Page Inspect in Web Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Click the magnifying class in the Inspect column to open Page inspect and see the HTML history for pages directly in Web Analytics \u2013 no need to leave the&nbsp;tool.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184697\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-pageinspect.jpg\" alt width=\"2458\" height=\"994\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-pageinspect.jpg 2458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-pageinspect-680x275.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-pageinspect-768x311.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-pageinspect-1536x621.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-pageinspect-2048x828.jpg 2048w\" sizes=\"auto, (max-width: 2458px) 100vw, 2458px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Site Explorer\" data-section=\"site-explorer\">\n<h2><span style=\"font-weight: 400;\">Site Explorer<\/span><\/h2>\n<\/div><\/div>\n<p><b>Keyword groups in positions chart<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Organic keywords report now features a position chart that shows keyword distribution by positions over&nbsp;time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This lets you easily track the movements and performance of keywords by popular ranking groups.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-okpositions.png\" alt width=\"1870\" height=\"982\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-okpositions.png 1870w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-okpositions-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-okpositions-768x403.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-okpositions-1536x807.png 1536w\" sizes=\"auto, (max-width: 1870px) 100vw, 1870px\"><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Note<\/strong>: this chart is already in Overview, but now you can access all the filters here to slice your data even&nbsp;more.<\/span><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Rank Tracker\" data-section=\"rank-tracker\">\n<h2><span style=\"font-weight: 400;\">Rank Tracker<\/span><\/h2>\n<\/div><\/div>\n<p><b>SoV + SoTV metrics and charts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the Share of Voice and Share of Traffic Value metrics to measure your brand\u2019s popularity and visibility for your tracked keywords across organic search.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184699\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-sovsotv.jpg\" alt width=\"1600\" height=\"885\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-sovsotv.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-sovsotv-680x376.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-sovsotv-768x425.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-sovsotv-1536x850.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Available in<\/strong>: Dashboard, Overview, and Competitors Overview reports.<\/span><\/p>\n<p><b>GSC overview &gt; Keyword groups in positions chart<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve added a keywords history chart with position groups in the GSC overview report.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184701\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpositions.jpg\" alt width=\"1968\" height=\"1446\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpositions.jpg 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpositions-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpositions-768x564.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpositions-1536x1129.jpg 1536w\" sizes=\"auto, (max-width: 1968px) 100vw, 1968px\"><\/p>\n<p><span style=\"font-weight: 400;\">Note: This feature doesn\u2019t exist in Google Search Console itself, so take full advantage of it in Ahrefs to track performance for different position groups and adjust your content strategy accordingly.<\/span><\/p>\n<p><b>GSC overview &gt; Page history chart<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the new page history chart to see how your published pages have evolved over time and cross-reference them with performance.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpagehistory.png\" alt width=\"2006\" height=\"1144\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpagehistory.png 2006w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpagehistory-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpagehistory-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-gscpagehistory-1536x876.png 1536w\" sizes=\"auto, (max-width: 2006px) 100vw, 2006px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. General\" data-section=\"general\">\n<h2><span style=\"font-weight: 400;\">General<\/span><\/h2>\n<\/div><\/div>\n<p><b>Project boosts available for all&nbsp;plans<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can now purchase Project Boost add-ons for all verified projects, even if you\u2019re on a free Ahrefs Webmaster Tools&nbsp;plan.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-projectpoosts.png\" alt width=\"2186\" height=\"668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-projectpoosts.png 2186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-projectpoosts-680x208.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-projectpoosts-768x235.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-projectpoosts-1536x469.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/blog-projectpoosts-2048x626.png 2048w\" sizes=\"auto, (max-width: 2186px) 100vw, 2186px\"><\/p>\n<p><span style=\"font-weight: 400;\">On top of all additional features listed, applying a Boost to a project also grants you 1 month of historical data and unlocks all reports in Site Explorer for that project.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, boosting a project while on a Starter or Lite plan lets you use advanced reports like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Inspect&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site Structure&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calendar&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken Backlinks&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linking Authors&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outgoing Anchors&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outgoing Links<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/10130957-what-are-project-boost-add-ons\"><span style=\"font-weight: 400;\">Learn more about Project Boosts <\/span><span style=\"font-weight: 400;\">\u2192 <\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2013<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s all for this month. Check out <\/span><a href=\"https:\/\/ahrefs.com\/blog\/new-features\/\"><span style=\"font-weight: 400;\">the Ahrefs changelog<\/span><\/a><span style=\"font-weight: 400;\"> for more updates, and leave any feature requests <\/span><a href=\"https:\/\/ahrefs.canny.io\/\"><span style=\"font-weight: 400;\">on our Canny<\/span><\/a><span style=\"font-weight: 400;\">. Enjoy!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get right into&nbsp;it.&nbsp; Google Search Console integration We\u2019ve integrated Web Analytics with Google Search Console data. Just filter by Source: is Google to see the keywords that are actually getting you clicks under Traffic sources.&nbsp; Visitor languages&nbsp; The Languages<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-184695","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025)<\/title>\n<meta name=\"description\" content=\"Introducing some powerful Web Analytics additions, SoV + SoTV metrics and charts in Rank Tracker, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/new-features-jan-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025)\" \/>\n<meta property=\"og:description\" content=\"Introducing some powerful Web Analytics additions, SoV + SoTV metrics and charts in Rank Tracker, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/new-features-jan-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" 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