{"id":184389,"date":"2026-07-03T04:30:59","date_gmt":"2026-07-03T09:30:59","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=184389"},"modified":"2026-07-03T11:31:00","modified_gmt":"2026-07-03T16:31:00","slug":"most-expensive-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/most-expensive-keywords\/","title":{"rendered":"100 Most Expensive Keywords for Google Ads (July&nbsp;2026)"},"content":{"rendered":"<div class=\"intro-txt\">We analyzed our <a href=\"https:\/\/ahrefs.com\/big-data\">database of 28.7 billion keywords<\/a> to identify the most expensive keywords people are bidding for on Google Ads.<\/div>\n<p><!-- notionvc: 74610eb3-71ff-4298-bb38-033cb186fb2a --><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p><div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: 6dce4f08-9601-4a74-a740-20932b04fb65 -->\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"100 most expensive keywords on Google Ads in the U.S.\" data-section=\"most-expensive-keywords\">\n\n\n<h2>100 most expensive keywords on Google Ads in the U.S.<\/h2>\n\n<\/div><\/div>\n\n<p><!-- DRH:expensive_keywords fetched_at=2026-07-03T10:55:54.645585 -->\n<\/p><table class=\"tablepress tablepress-responsive tablepress-ahrefs-width-720px drh-table\">\n<thead>\n<tr class=\"row-1 odd\"><th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">CPC<\/th><th class=\"column-4\">Search Volume<\/th><\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\"><td class=\"column-1\">1<\/td><td class=\"column-2\">chordee repair<\/td><td class=\"column-3\">$105.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-3 odd\"><td class=\"column-1\">2<\/td><td class=\"column-2\">mesothelioma attorney chicago<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,200<\/td><\/tr>\n<tr class=\"row-4 even\"><td class=\"column-1\">3<\/td><td class=\"column-2\">lawsuit mesothelioma<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-5 odd\"><td class=\"column-1\">4<\/td><td class=\"column-2\">apps live<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-6 even\"><td class=\"column-1\">5<\/td><td class=\"column-2\">how bad is monster zero sugar for&nbsp;you<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-7 odd\"><td class=\"column-1\">6<\/td><td class=\"column-2\">los angeles slip and fall attorney<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-8 even\"><td class=\"column-1\">7<\/td><td class=\"column-2\">los angeles slip and fall lawyer<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-9 odd\"><td class=\"column-1\">8<\/td><td class=\"column-2\">adtheorent<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,500<\/td><\/tr>\n<tr class=\"row-10 even\"><td class=\"column-1\">9<\/td><td class=\"column-2\">axon taser<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-11 odd\"><td class=\"column-1\">10<\/td><td class=\"column-2\">interstitial ads&nbsp;cpm<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-12 even\"><td class=\"column-1\">11<\/td><td class=\"column-2\">lingo meaning<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">6,800<\/td><\/tr>\n<tr class=\"row-13 odd\"><td class=\"column-1\">12<\/td><td class=\"column-2\">aaxn<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,500<\/td><\/tr>\n<tr class=\"row-14 even\"><td class=\"column-1\">13<\/td><td class=\"column-2\">dallas mesothelioma lawyer<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-15 odd\"><td class=\"column-1\">14<\/td><td class=\"column-2\">reddit fgo<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-16 even\"><td class=\"column-1\">15<\/td><td class=\"column-2\">nyc tax refund status<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-17 odd\"><td class=\"column-1\">16<\/td><td class=\"column-2\">axon company<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-18 even\"><td class=\"column-1\">17<\/td><td class=\"column-2\">slip and fall attorney los angeles<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-19 odd\"><td class=\"column-1\">18<\/td><td class=\"column-2\">disney cruise line incidents<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-20 even\"><td class=\"column-1\">19<\/td><td class=\"column-2\">leileiav<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-21 odd\"><td class=\"column-1\">20<\/td><td class=\"column-2\">truck wreck lawyers<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-22 even\"><td class=\"column-1\">21<\/td><td class=\"column-2\">advertise feedbuzzard<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">5,600<\/td><\/tr>\n<tr class=\"row-23 odd\"><td class=\"column-1\">22<\/td><td class=\"column-2\">miami heat vs dallas mavericks timeline<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">6,200<\/td><\/tr>\n<tr class=\"row-24 even\"><td class=\"column-1\">23<\/td><td class=\"column-2\">global eor<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-25 odd\"><td class=\"column-1\">24<\/td><td class=\"column-2\">carnival cruise death<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">4,800<\/td><\/tr>\n<tr class=\"row-26 even\"><td class=\"column-1\">25<\/td><td class=\"column-2\">advertising feedbuzzard<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">3,300<\/td><\/tr>\n<tr class=\"row-27 odd\"><td class=\"column-1\">26<\/td><td class=\"column-2\">syngap1<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">2,100<\/td><\/tr>\n<tr class=\"row-28 even\"><td class=\"column-1\">27<\/td><td class=\"column-2\">atlanta accident lawyer<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-29 odd\"><td class=\"column-1\">28<\/td><td class=\"column-2\">openreview<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-30 even\"><td class=\"column-1\">29<\/td><td class=\"column-2\">maritime law&nbsp;firm<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-31 odd\"><td class=\"column-1\">30<\/td><td class=\"column-2\">cdkl5<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,400<\/td><\/tr>\n<tr class=\"row-32 even\"><td class=\"column-1\">31<\/td><td class=\"column-2\">selva coffee house&nbsp;menu<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,400<\/td><\/tr>\n<tr class=\"row-33 odd\"><td class=\"column-1\">32<\/td><td class=\"column-2\">houston injury attorney<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-34 even\"><td class=\"column-1\">33<\/td><td class=\"column-2\">trochoid<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-35 odd\"><td class=\"column-1\">34<\/td><td class=\"column-2\">og\u2019s<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-36 even\"><td class=\"column-1\">35<\/td><td class=\"column-2\">mesothelioma lawsuit<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">1,300<\/td><\/tr>\n<tr class=\"row-37 odd\"><td class=\"column-1\">36<\/td><td class=\"column-2\">fieldnet login<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-38 even\"><td class=\"column-1\">37<\/td><td class=\"column-2\">belpre animal clinic<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-39 odd\"><td class=\"column-1\">38<\/td><td class=\"column-2\">warn layoffs<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-40 even\"><td class=\"column-1\">39<\/td><td class=\"column-2\">energy software development<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-41 odd\"><td class=\"column-1\">40<\/td><td class=\"column-2\">accident lawyer las&nbsp;vegas<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-42 even\"><td class=\"column-1\">41<\/td><td class=\"column-2\">illinois mesothelioma lawyer<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-43 odd\"><td class=\"column-1\">42<\/td><td class=\"column-2\">mesothelioma lawsuits<\/td><td class=\"column-3\">$100.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-44 even\"><td class=\"column-1\">43<\/td><td class=\"column-2\">ohio mesothelioma lawyer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-45 odd\"><td class=\"column-1\">44<\/td><td class=\"column-2\">tn entity search<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-46 even\"><td class=\"column-1\">45<\/td><td class=\"column-2\">car accident lawyer macon&nbsp;ga<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-47 odd\"><td class=\"column-1\">46<\/td><td class=\"column-2\">tallahassee car accident lawyer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-48 even\"><td class=\"column-1\">47<\/td><td class=\"column-2\">work injury lawyer houston<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-49 odd\"><td class=\"column-1\">48<\/td><td class=\"column-2\">pichichi liga espa\u00f1ola<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-50 even\"><td class=\"column-1\">49<\/td><td class=\"column-2\">marjam kat<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-51 odd\"><td class=\"column-1\">50<\/td><td class=\"column-2\">venmo withdrawal limit<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-52 even\"><td class=\"column-1\">51<\/td><td class=\"column-2\">richmond truck accident lawyer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-53 odd\"><td class=\"column-1\">52<\/td><td class=\"column-2\">my usc portal<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-54 even\"><td class=\"column-1\">53<\/td><td class=\"column-2\">motorcycle accidents lawyer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-55 odd\"><td class=\"column-1\">54<\/td><td class=\"column-2\">ua806<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-56 even\"><td class=\"column-1\">55<\/td><td class=\"column-2\">car accident lawyer macon<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-57 odd\"><td class=\"column-1\">56<\/td><td class=\"column-2\">cloudysocial cshardware promo&nbsp;code<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-58 even\"><td class=\"column-1\">57<\/td><td class=\"column-2\">los angeles rams vs carolina panthers stats<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">8,000<\/td><\/tr>\n<tr class=\"row-59 odd\"><td class=\"column-1\">58<\/td><td class=\"column-2\">openai python sdk<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-60 even\"><td class=\"column-1\">59<\/td><td class=\"column-2\">columbia care marietta oh<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-61 odd\"><td class=\"column-1\">60<\/td><td class=\"column-2\">8kun website<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-62 even\"><td class=\"column-1\">61<\/td><td class=\"column-2\">wg pay scale&nbsp;2025<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-63 odd\"><td class=\"column-1\">62<\/td><td class=\"column-2\">hire dedicated php developer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-64 even\"><td class=\"column-1\">63<\/td><td class=\"column-2\">raytown schools<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-65 odd\"><td class=\"column-1\">64<\/td><td class=\"column-2\">macon car accident lawyer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">2,200<\/td><\/tr>\n<tr class=\"row-66 even\"><td class=\"column-1\">65<\/td><td class=\"column-2\">how to tag someone on linkedin<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">1,200<\/td><\/tr>\n<tr class=\"row-67 odd\"><td class=\"column-1\">66<\/td><td class=\"column-2\">tepezza and hearing loss<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-68 even\"><td class=\"column-1\">67<\/td><td class=\"column-2\">mule fuel<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-69 odd\"><td class=\"column-1\">68<\/td><td class=\"column-2\">mainframe modernization services<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-70 even\"><td class=\"column-1\">69<\/td><td class=\"column-2\">application controls<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-71 odd\"><td class=\"column-1\">70<\/td><td class=\"column-2\">houston work injury lawyer<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-72 even\"><td class=\"column-1\">71<\/td><td class=\"column-2\">legal age to&nbsp;vape<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-73 odd\"><td class=\"column-1\">72<\/td><td class=\"column-2\">18 usc&nbsp;371<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-74 even\"><td class=\"column-1\">73<\/td><td class=\"column-2\">law firm answering service<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-75 odd\"><td class=\"column-1\">74<\/td><td class=\"column-2\">openai gpt-4.1 pricing<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">900<\/td><\/tr>\n<tr class=\"row-76 even\"><td class=\"column-1\">75<\/td><td class=\"column-2\">oil refinery explosion<\/td><td class=\"column-3\">$95.00<\/td><td class=\"column-4\">1,300<\/td><\/tr>\n<tr class=\"row-77 odd\"><td class=\"column-1\">76<\/td><td class=\"column-2\">casino ie<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-78 even\"><td class=\"column-1\">77<\/td><td class=\"column-2\">defensores de accidentes<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-79 odd\"><td class=\"column-1\">78<\/td><td class=\"column-2\">emsmart login<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-80 even\"><td class=\"column-1\">79<\/td><td class=\"column-2\">pqdi<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">1,100<\/td><\/tr>\n<tr class=\"row-81 odd\"><td class=\"column-1\">80<\/td><td class=\"column-2\">pnc hsa&nbsp;login<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">1,800<\/td><\/tr>\n<tr class=\"row-82 even\"><td class=\"column-1\">81<\/td><td class=\"column-2\">car accident lawyer albany ga<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-83 odd\"><td class=\"column-1\">82<\/td><td class=\"column-2\">houston car crash lawyer<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-84 even\"><td class=\"column-1\">83<\/td><td class=\"column-2\">flower bowl new buffalo<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-85 odd\"><td class=\"column-1\">84<\/td><td class=\"column-2\">what is&nbsp;dra<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">800<\/td><\/tr>\n<tr class=\"row-86 even\"><td class=\"column-1\">85<\/td><td class=\"column-2\">ethena price<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-87 odd\"><td class=\"column-1\">86<\/td><td class=\"column-2\">motorcycle lawyers<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-88 even\"><td class=\"column-1\">87<\/td><td class=\"column-2\">who is the best wrestler in the&nbsp;world<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-89 odd\"><td class=\"column-1\">88<\/td><td class=\"column-2\">riverside personal injury lawyer<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">1,000<\/td><\/tr>\n<tr class=\"row-90 even\"><td class=\"column-1\">89<\/td><td class=\"column-2\">csi humboldt<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">3,100<\/td><\/tr>\n<tr class=\"row-91 odd\"><td class=\"column-1\">90<\/td><td class=\"column-2\">car crash lawyer houston<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">1,600<\/td><\/tr>\n<tr class=\"row-92 even\"><td class=\"column-1\">91<\/td><td class=\"column-2\">abogados de accidentes de carros<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-93 odd\"><td class=\"column-1\">92<\/td><td class=\"column-2\">lo4 flight status<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-94 even\"><td class=\"column-1\">93<\/td><td class=\"column-2\">deel pricing<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-95 odd\"><td class=\"column-1\">94<\/td><td class=\"column-2\">houston car wreck attorney<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<tr class=\"row-96 even\"><td class=\"column-1\">95<\/td><td class=\"column-2\">the ira<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">4,100<\/td><\/tr>\n<tr class=\"row-97 odd\"><td class=\"column-1\">96<\/td><td class=\"column-2\">accident attorney phoenix<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">700<\/td><\/tr>\n<tr class=\"row-98 even\"><td class=\"column-1\">97<\/td><td class=\"column-2\">car accident lawyer houston<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">8,300<\/td><\/tr>\n<tr class=\"row-99 odd\"><td class=\"column-1\">98<\/td><td class=\"column-2\">chicago truck accident lawyer<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">2,000<\/td><\/tr>\n<tr class=\"row-100 even\"><td class=\"column-1\">99<\/td><td class=\"column-2\">personal injury lawyer seo services<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">500<\/td><\/tr>\n<tr class=\"row-101 odd\"><td class=\"column-1\">100<\/td><td class=\"column-2\">openai codex github<\/td><td class=\"column-3\">$90.00<\/td><td class=\"column-4\">600<\/td><\/tr>\n<\/tbody>\n<\/table>\n<!-- \/DRH:expensive_keywords -->\n<!-- \/wp:post-content -->\n\n\n<!-- wp:shortcode -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why are these keywords so expensive?\" data-section=\"why-are-these-keywords-expensive\">\n<!-- \/wp:shortcode -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Why are these keywords so expensive?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n<\/div><\/div>\n<!-- \/wp:shortcode -->\n<!-- wp:paragraph -->\n<p>The main reason is due to Google\u2019s ads mechanism:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Google Ads operates on a pay-per-click auction system.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>There are only a few ads that appear for each keyword.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Companies have to outbid each other in order to secure their spot at the top of the search results. If demand for a keyword is high, it means more companies are bidding for it, therefore driving up the cost per&nbsp;click.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":184390} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"1120\" class=\"wp-image-184390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad.png\" alt=\"Example of a Google Ad\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad-529x425.png 529w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad-768x617.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>Demand for a keyword is high when companies believe it will generate a return on investment (ROI). Typically, you\u2019ll see this&nbsp;when:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The industry offers high-value services or products (e.g., legal, finance) as each potential sale generates a lot of revenue.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The keyword signals strong purchase intent (e.g., personal injury lawyer near me) as they\u2019re likely to lead to direct sales or high-quality leads.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The location is competitive and populous, e.g., \u201cdivorce lawyer in New York\u201d will be more expensive than \u201cdivorce lawyer in Provincetown\u201d.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>There is a peak season (e.g. tax season, holidays)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:shortcode -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Which industries do the most expensive keywords belong to?\" data-section=\"industries-these-keywords-belong\">\n<!-- \/wp:shortcode -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Which industries do the most expensive keywords belong to?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n<\/div><\/div>\n<!-- \/wp:shortcode -->\n<!-- wp:paragraph -->\n<p>I analyzed the top 10,000 most expensive keywords to see which niches they belong to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Legal services (17.52%), <\/strong>with a focus on accident and injury law in specific locations (e.g., Baton&nbsp;Rouge)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Ecommerce (3.85%)<\/strong>, with a focus on promotional codes, brand-specific queries, and product searches.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Education (2.58%)<\/strong>, with a focus on university-related keywords, career and technical education centers, and student services and programs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Financial services (1.52%)<\/strong>, with a focus on trading platforms, banking services, and investment-related terms.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Technology (1.13%)<\/strong>, with a focus on software development services, computer vision development, technical education and training, and international outsourcing (e.g, Romania)<\/li>\n<!-- \/wp:list-item --><\/ul>\n\n<!-- \/wp:list -->\n\n<!-- wp:shortcode -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to avoid paying for expensive keywords\" data-section=\"how-to-avoid-paying-expensive-keywords\">\n<!-- \/wp:shortcode -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How to avoid paying for expensive keywords<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n<\/div><\/div>\n<!-- \/wp:shortcode -->\n<!-- wp:paragraph -->\n<p>Marketing consultant Dan Kennedy once said, \u201cWhoever can spend the most money to acquire a customer wins.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your goal is <strong>not to avoid paying for expensive keywords<\/strong>, but to bid for keywords that make sense according to your goals and strategy. If a keyword generates a positive ROI for you, then you should continue bidding on that keyword, no matter how <em>expensive <\/em>it is. (Expensive is relative after all; a $10 cup of coffee is expensive to me, but could be of value to a&nbsp;snob.)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That said, there are ways to run your Google Ads more effectively, such&nbsp;as:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Targeting <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a> (e.g., \u201caffordable personal injury lawyer in New York\u201d), rather than generic, broad keywords like \u201cpersonal injury lawyer\u201d<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using negative keywords to prevent your ads from appearing on irrelevant searches.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using retargeting to focus on people who\u2019ve already interacted with your website or shown interest in your brand, product, or service.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:shortcode -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to see the paid keywords your competitors are bidding on\" data-section=\"see-competitor-keywords\">\n<!-- \/wp:shortcode -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How to see the paid keywords your competitors are bidding on<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n<\/div><\/div>\n<!-- \/wp:shortcode -->\n<!-- wp:paragraph -->\n<p>If your competitors are paying for certain keywords, it may indicate that they\u2019re profitable for them\u2014and could be for you&nbsp;too.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how to find these keywords:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Enter your competitor\u2019s domain<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Go to the <strong>Paid Keywords<\/strong> report<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":184391} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"970\" class=\"wp-image-184391\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report.png\" alt=\"Paid keywords report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report-768x674.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>For example, if we analyze asana.com, we can see they\u2019re bidding on 1,367 keywords in the U.S. We can also see the keywords they\u2019re bidding on and how much they\u2019re paying for each keyword (CPC).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you hover over the magnifying glass, you can even see the ad they\u2019re running for that keyword and the link they\u2019re sending paid traffic to.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":184392} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"364\" class=\"wp-image-184392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3.png 858w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3-768x326.png 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>Want to do paid keyword research for your site? Sign up for <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->","protected":false},"excerpt":{"rendered":"<p>These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). # Keyword CPC Search Volume 1 chordee repair $105.00 800 2 mesothelioma attorney chicago $100.00 1,200 3 lawsuit mesothelioma<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[339],"class_list":["post-184389","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>100 Most Expensive Keywords for Google Ads (July 2026)<\/title>\n<meta name=\"description\" content=\"These are the most expensive keywords people are bidding for on Google Ads this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/most-expensive-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 Most Expensive Keywords for Google Ads (July 2026)\" \/>\n<meta property=\"og:description\" content=\"These are the most expensive keywords people are bidding for on Google Ads this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/most-expensive-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T09:30:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T16:31:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1394\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"100 Most Expensive Keywords for Google Ads (July&nbsp;2026)\",\"datePublished\":\"2026-07-03T09:30:59+00:00\",\"dateModified\":\"2026-07-03T16:31:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/\"},\"wordCount\":1066,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/100-most-expensive-keywords-for-google-by-si-quan-ong-data-studies-1.jpg\",\"articleSection\":[\"Data &amp; 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