{"id":184389,"date":"2026-01-12T10:58:50","date_gmt":"2026-01-12T15:58:50","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=184389"},"modified":"2026-01-12T11:59:00","modified_gmt":"2026-01-12T16:59:00","slug":"most-expensive-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/most-expensive-keywords\/","title":{"rendered":"100 Most Expensive Keywords for Google Ads in&nbsp;2026"},"content":{"rendered":"<div class=\"intro-txt\">We analyzed our <a href=\"https:\/\/ahrefs.com\/big-data\">database of 28.7 billion keywords<\/a> to identify the most expensive keywords people are bidding for on Google Ads.<\/div>\n<p><!-- notionvc: 74610eb3-71ff-4298-bb38-033cb186fb2a --><\/p>\n\n\n\n\n\n<p>These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: 6dce4f08-9601-4a74-a740-20932b04fb65 -->\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"100 most expensive keywords on Google Ads in the U.S.\" data-section=\"most-expensive-keywords\">\n<p><!-- notionvc: 55380249-9dcc-40cc-a46c-e622630889a0 --><\/p>\n<h2><a id=\"post-184389-_hur83e11sb59\"><\/a>100 most expensive keywords on Google Ads in the U.S.<\/h2>\n<\/div><\/div>\n\n<table id=\"tablepress-375\" class=\"tablepress tablepress-id-375 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Keywords<\/th><th class=\"column-2\">Cost per&nbsp;click<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">drunk driving accident lawyer houston<\/td><td class=\"column-2\">1540.00<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">car accident attorney edinburg<\/td><td class=\"column-2\">1490.00<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">internet randomly drops for a few seconds<\/td><td class=\"column-2\">1455.00<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">tractor trailer accident attorney near&nbsp;me<\/td><td class=\"column-2\">1420.00<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">is dsl dial&nbsp;up<\/td><td class=\"column-2\">1300.00<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">how fast is 128kbps<\/td><td class=\"column-2\">1215.00<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">freight house paducah<\/td><td class=\"column-2\">1155.00<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">vpa instructure<\/td><td class=\"column-2\">1080.00<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">wrongful death lawyers los angeles<\/td><td class=\"column-2\">1050.00<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">new iberia car accident lawyers<\/td><td class=\"column-2\">1030.00<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">dram shop liability lawyers<\/td><td class=\"column-2\">1020.00<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">dothan al personal injury lawyer<\/td><td class=\"column-2\">1015.00<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">aai edu<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">keiser student<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">is keiser a good university<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">what is system io<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">keiser university course schedule<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">phemex in&nbsp;usa<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">t premarket<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">keiser university directions<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">banks power promo&nbsp;code<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">keiser university lawsuit<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">the athletic 1 dollar<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">is keiser university regionally accredited<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">keiser university deadlines<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">scentsit<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">tunercult coupon<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">keiser cost<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">collegecentral\/keiser<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">vacation offer.com reviews<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">go high level marketing<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">vacation offers reviews<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-34 even\">\n\t<td class=\"column-1\">1-800-ask-gary reviews<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-35 odd\">\n\t<td class=\"column-1\">acceptance rate for keiser university<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-36 even\">\n\t<td class=\"column-1\">chrome pkg download<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-37 odd\">\n\t<td class=\"column-1\">aai.edu<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-38 even\">\n\t<td class=\"column-1\">keiser university commercial<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-39 odd\">\n\t<td class=\"column-1\">verizon government sales<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-40 even\">\n\t<td class=\"column-1\">verizon msi<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-41 odd\">\n\t<td class=\"column-1\">keiser university student population<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-42 even\">\n\t<td class=\"column-1\">is keiser university private or public<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-43 odd\">\n\t<td class=\"column-1\">keiser university help&nbsp;desk<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-44 even\">\n\t<td class=\"column-1\">keiser university undergraduate catalog<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-45 odd\">\n\t<td class=\"column-1\">olay brand in&nbsp;usa<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-46 even\">\n\t<td class=\"column-1\">chrome msi&nbsp;file<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-47 odd\">\n\t<td class=\"column-1\">miller motte&nbsp;tulsa<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-48 even\">\n\t<td class=\"column-1\">is vacation offer legit reddit<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-49 odd\">\n\t<td class=\"column-1\">dara bricks<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-50 even\">\n\t<td class=\"column-1\">apexfunded<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-51 odd\">\n\t<td class=\"column-1\">apex prop trading<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-52 even\">\n\t<td class=\"column-1\">verizon public sector<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-53 odd\">\n\t<td class=\"column-1\">keiser university withdrawal policy<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-54 even\">\n\t<td class=\"column-1\">dell.premier<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-55 odd\">\n\t<td class=\"column-1\">keiser university gym<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-56 even\">\n\t<td class=\"column-1\">what is axiom company<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-57 odd\">\n\t<td class=\"column-1\">where is keiser university main campus<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-58 even\">\n\t<td class=\"column-1\">where is keiser<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-59 odd\">\n\t<td class=\"column-1\">keiser university scam<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-60 even\">\n\t<td class=\"column-1\">is keiser accredited<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-61 odd\">\n\t<td class=\"column-1\">xpert rating<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-62 even\">\n\t<td class=\"column-1\">athlete discount<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-63 odd\">\n\t<td class=\"column-1\">keiser university president<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-64 even\">\n\t<td class=\"column-1\">how much money does disney make in a&nbsp;day<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-65 odd\">\n\t<td class=\"column-1\">how many students attend keiser university<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-66 even\">\n\t<td class=\"column-1\">what is systeme<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-67 odd\">\n\t<td class=\"column-1\">banks power promo&nbsp;codes<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-68 even\">\n\t<td class=\"column-1\">keiser university class schedule<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-69 odd\">\n\t<td class=\"column-1\">android store&nbsp;data<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-70 even\">\n\t<td class=\"column-1\">okta device trust certificate<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-71 odd\">\n\t<td class=\"column-1\">keiser university students<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-72 even\">\n\t<td class=\"column-1\">keiser doral<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-73 odd\">\n\t<td class=\"column-1\">keiser university lake underhill<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-74 even\">\n\t<td class=\"column-1\">keiser university bursar office<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-75 odd\">\n\t<td class=\"column-1\">systeme.ii<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-76 even\">\n\t<td class=\"column-1\">what does go high level&nbsp;do<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-77 odd\">\n\t<td class=\"column-1\">the athletic special offer<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-78 even\">\n\t<td class=\"column-1\">keiser university loan forgiveness program<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-79 odd\">\n\t<td class=\"column-1\">backup in&nbsp;linux<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-80 even\">\n\t<td class=\"column-1\">system me<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-81 odd\">\n\t<td class=\"column-1\">verizon wireless government support<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-82 even\">\n\t<td class=\"column-1\">smidge promo&nbsp;code<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-83 odd\">\n\t<td class=\"column-1\">is keiser university good<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-84 even\">\n\t<td class=\"column-1\">uptodate mounjaro<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-85 odd\">\n\t<td class=\"column-1\">google msi download<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-86 even\">\n\t<td class=\"column-1\">the athletic discount code<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-87 odd\">\n\t<td class=\"column-1\">dell premeire<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-88 even\">\n\t<td class=\"column-1\">keiser university employee benefits<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-89 odd\">\n\t<td class=\"column-1\">keiser university employee handbook<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-90 even\">\n\t<td class=\"column-1\">keiser calendar<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-91 odd\">\n\t<td class=\"column-1\">verizon wireless government<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-92 even\">\n\t<td class=\"column-1\">sntsy<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-93 odd\">\n\t<td class=\"column-1\">stephen matthews md colorado<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-94 even\">\n\t<td class=\"column-1\">keiser bb<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-95 odd\">\n\t<td class=\"column-1\">axioms definition<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-96 even\">\n\t<td class=\"column-1\">databricks distributed computing<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-97 odd\">\n\t<td class=\"column-1\">cit group&nbsp;stock<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-98 even\">\n\t<td class=\"column-1\">what is systeme io<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-99 odd\">\n\t<td class=\"column-1\">dell priemer<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-100 even\">\n\t<td class=\"column-1\">sistem io<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-101 odd\">\n\t<td class=\"column-1\">keiser university corporate office<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<tr class=\"row-102 even\">\n\t<td class=\"column-1\">hornblasters coupon<\/td><td class=\"column-2\">1000.00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-375 from cache -->\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why are these keywords so expensive?\" data-section=\"why-are-these-keywords-expensive\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184389-_srh2aqt9fxpx\"><\/a>Why are these keywords so expensive?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The main reason is due to Google\u2019s ads mechanism:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads operates on a pay-per-click auction system.<\/li>\n\n\n\n<li>There are only a few ads that appear for each keyword.<\/li>\n<\/ul>\n\n\n\n<p>Companies have to outbid each other in order to secure their spot at the top of the search results. If demand for a keyword is high, it means more companies are bidding for it, therefore driving up the cost per&nbsp;click.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"1120\" class=\"wp-image-184390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad.png\" alt=\"Example of a Google Ad\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad-529x425.png 529w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad-768x617.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n\n\n\n\n\n<p>Demand for a keyword is high when companies believe it will generate a return on investment (ROI). Typically, you\u2019ll see this&nbsp;when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The industry offers high-value services or products (e.g., legal, finance) as each potential sale generates a lot of revenue.<\/li>\n\n\n\n<li>The keyword signals strong purchase intent (e.g., personal injury lawyer near me) as they\u2019re likely to lead to direct sales or high-quality leads.<\/li>\n\n\n\n<li>The location is competitive and populous, e.g., \u201cdivorce lawyer in New York\u201d will be more expensive than \u201cdivorce lawyer in Provincetown\u201d.<\/li>\n\n\n\n<li>There is a peak season (e.g. tax season, holidays)<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Which industries do the most expensive keywords belong to?\" data-section=\"industries-these-keywords-belong\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184389-_jd1uugxgbf2\"><\/a>Which industries do the most expensive keywords belong to?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I analyzed the top 10,000 most expensive keywords to see which niches they belong to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal services (17.52%), <\/strong>with a focus on accident and injury law in specific locations (e.g., Baton&nbsp;Rouge)<\/li>\n\n\n\n<li><strong>Ecommerce (3.85%)<\/strong>, with a focus on promotional codes, brand-specific queries, and product searches.<\/li>\n\n\n\n<li><strong>Education (2.58%)<\/strong>, with a focus on university-related keywords, career and technical education centers, and student services and programs.<\/li>\n\n\n\n<li><strong>Financial services (1.52%)<\/strong>, with a focus on trading platforms, banking services, and investment-related terms.<\/li>\n\n\n\n<li><strong>Technology (1.13%)<\/strong>, with a focus on software development services, computer vision development, technical education and training, and international outsourcing (e.g, Romania)<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to avoid paying for expensive keywords\" data-section=\"how-to-avoid-paying-expensive-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184389-_vrk6ew5tr0hi\"><\/a>How to avoid paying for expensive keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Marketing consultant Dan Kennedy once said, \u201cWhoever can spend the most money to acquire a customer wins.\u201d<\/p>\n\n\n\n<p>Your goal is <strong>not to avoid paying for expensive keywords<\/strong>, but to bid for keywords that make sense according to your goals and strategy. If a keyword generates a positive ROI for you, then you should continue bidding on that keyword, no matter how <em>expensive <\/em>it is. (Expensive is relative after all; a $10 cup of coffee is expensive to me, but could be of value to a&nbsp;snob.)<\/p>\n\n\n\n<p>That said, there are ways to run your Google Ads more effectively, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeting <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a> (e.g., \u201caffordable personal injury lawyer in New York\u201d), rather than generic, broad keywords like \u201cpersonal injury lawyer\u201d<\/li>\n\n\n\n<li>Using negative keywords to prevent your ads from appearing on irrelevant searches.<\/li>\n\n\n\n<li>Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.<\/li>\n\n\n\n<li>Using retargeting to focus on people who\u2019ve already interacted with your website or shown interest in your brand, product, or service.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to see the paid keywords your competitors are bidding on\" data-section=\"see-competitor-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184389-_38h6fzocilzq\"><\/a>How to see the paid keywords your competitors are bidding on<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your competitors are paying for certain keywords, it may indicate that they\u2019re profitable for them\u2014and could be for you&nbsp;too.<\/p>\n\n\n\n<p>Here\u2019s how to find these keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Paid Keywords<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"970\" class=\"wp-image-184391\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report.png\" alt=\"Paid keywords report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/paid-keywords-report-768x674.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n\n\n\n\n\n<p>For example, if we analyze asana.com, we can see they\u2019re bidding on 1,367 keywords in the U.S. We can also see the keywords they\u2019re bidding on and how much they\u2019re paying for each keyword (CPC).<\/p>\n\n\n\n<p>If you hover over the magnifying glass, you can even see the ad they\u2019re running for that keyword and the link they\u2019re sending paid traffic to.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"364\" class=\"wp-image-184392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3.png 858w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184389-3-768x326.png 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\"><\/figure>\n\n\n\n\n\n<p>Want to do paid keyword research for your site? Sign up for <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google\u2019s ads mechanism: Companies have to outbid each other in order to secure<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[339],"class_list":["post-184389","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>100 Most Expensive Keywords for Google Ads in 2026<\/title>\n<meta name=\"description\" content=\"These are the most expensive keywords people are bidding for on Google Ads this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/most-expensive-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 Most Expensive Keywords for Google Ads in 2026\" \/>\n<meta property=\"og:description\" content=\"These are the most expensive keywords people are bidding for on Google Ads this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/most-expensive-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T15:58:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T16:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-google-ad.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1394\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"100 Most Expensive Keywords for Google Ads in&nbsp;2026\",\"datePublished\":\"2026-01-12T15:58:50+00:00\",\"dateModified\":\"2026-01-12T16:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/most-expensive-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/100-most-expensive-keywords-for-google-by-si-quan-ong-data-studies.jpg\",\"articleSection\":[\"Data &amp; 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