{"id":184341,"date":"2025-01-14T11:29:32","date_gmt":"2025-01-14T16:29:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=184341"},"modified":"2025-01-14T11:29:32","modified_gmt":"2025-01-14T16:29:32","slug":"event-promotion","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/event-promotion\/","title":{"rendered":"Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference"},"content":{"rendered":"<div class=\"intro-txt\">Last year, we ran <a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">Ahrefs Evolve<\/a>: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore.<\/div>\n<p><!-- notionvc: 1842fc4c-e676-45bb-bbae-a81b573c63ce --><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" class=\"wp-image-184342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve.jpg\" alt=\"The Ahrefs team at Ahrefs Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>I interviewed <a href=\"https:\/\/www.linkedin.com\/in\/sherminlim\/\">Shermin Lim<\/a>, our events marketer, to find out how we marketed the conference and sold out all our tickets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"508\" class=\"wp-image-184343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-interview-with-shermin-lim.jpg\" alt=\"My interview with Shermin Lim\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-interview-with-shermin-lim.jpg 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-interview-with-shermin-lim-680x192.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-interview-with-shermin-lim-768x217.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-interview-with-shermin-lim-1536x433.jpg 1536w\" sizes=\"auto, (max-width: 1802px) 100vw, 1802px\"><\/figure>\n\n\n\n\n\n<p>Here\u2019s everything we did to promote the conference. You can use these same strategies (or be inspired by them) for your own event\u2014big or&nbsp;small.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: ec2a1003-d200-4cd5-ae13-8920ec789ee8 -->\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Use early bird and group discounts\" data-section=\"discounts\">\n<p><!-- notionvc: 521ea556-8e92-4ec1-9a59-cff2dfda6f75 --><\/p>\n<h2><a id=\"post-184341-_q3op22xkwwh5\"><\/a>1. Use early bird and group discounts<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>Event participants are notoriously last-minute buyers. Running early-stage discounts is a good way to get them to commit earlier and stop your events team from panicking.<\/p>\n\n\n\n<p>For Ahrefs Evolve, we ran two types of discounts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early bird pricing<\/strong> \u2014 We ran an early bird discount until a specific date (1 August 2024 to be exact). This clearly-stated deadline encouraged people to buy&nbsp;early.<\/li>\n\n\n\n<li><strong>Group discounts<\/strong> \u2014 We offered deals for bulk buys (up to 20%). This is especially useful if your target audience is from agencies or companies that typically send multiple employees (which is the case for our industry.)<\/li>\n<\/ul>\n\n\n\n<p>You can see our early-stage Evolve pricing here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular ticket at $650; early bird pricing of $570 (20% discount for bulk purchases)<\/li>\n\n\n\n<li>VIP ticket at $980; early bird pricing at $840<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1336\" class=\"wp-image-184344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolves-ticket-prices.png\" alt=\"Ahrefs Evolve's ticket prices\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolves-ticket-prices.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolves-ticket-prices-651x425.png 651w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolves-ticket-prices-768x501.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolves-ticket-prices-1536x1002.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>What discount should you give? There\u2019s no <strong>exact <\/strong>answer\u2014it all comes down to your gut, budget, competitive analysis, and a pinch of experimentation.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Create a dedicated event landing page\" data-section=\"create-landing-page\">\n<h2><a id=\"post-184341-_t0z25knu5bb5\"><\/a>2. Create a dedicated event landing page<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>Your event landing page will be one of your most important marketing assets.<\/p>\n\n\n\n<p>After all, it is a one-stop place for potential attendees to see every piece of event info and also the place for them to click \u2018buy\u2019. You also want to create this page early so it can rank high on Google when people hear of your event name and search for&nbsp;it.<\/p>\n\n\n\n<p>Here\u2019s what we included in <a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">ours<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event description<\/li>\n\n\n\n<li>Value proposition<\/li>\n\n\n\n<li>Speaker lineup with&nbsp;bios<\/li>\n\n\n\n<li>Event agenda<\/li>\n\n\n\n<li>Pricing and ticket tiers<\/li>\n\n\n\n<li>Information about pre-event workshops (speakers, bio, pricing, agenda)<\/li>\n\n\n\n<li>Sponsor information<\/li>\n\n\n\n<li>Venue information with photos and videos<\/li>\n\n\n\n<li>FAQs<\/li>\n\n\n\n<li>Why attend conferences (with explanations from two highly recognizable experts in the industry)<\/li>\n\n\n\n<li>Local attractions and travel tips<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"1378\" class=\"wp-image-184345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolve-landing-page.png\" alt=\"Ahrefs Evolve landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolve-landing-page.png 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolve-landing-page-300x425.png 300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-evolve-landing-page-768x1087.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"1368\" class=\"wp-image-184346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-section-on-why-attend-conferences-in-the-evolv.jpg\" alt=\"The section on Why attend conferences in the Evolve landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-section-on-why-attend-conferences-in-the-evolv.jpg 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-section-on-why-attend-conferences-in-the-evolv-303x425.jpg 303w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-section-on-why-attend-conferences-in-the-evolv-768x1079.jpg 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1207\" class=\"wp-image-184347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/what-to-do-in-singapore-section-on-evolves-landin.png\" alt=\"What to do in Singapore section on Evolve's landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/what-to-do-in-singapore-section-on-evolves-landin.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/what-to-do-in-singapore-section-on-evolves-landin-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/what-to-do-in-singapore-section-on-evolves-landin-768x453.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/what-to-do-in-singapore-section-on-evolves-landin-1536x905.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>Make this page early. Don\u2019t worry if you have yet to finalize any details. Just leave them as \u201cTBD\u201d, then update the page gradually as you confirm the venue, speakers, and sponsors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"1082\" class=\"wp-image-184348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/we-left-information-as-tbd-on-the-early-version-of.png\" alt=\"We left information as TBD on the early version of Evolve's landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/we-left-information-as-tbd-on-the-early-version-of.png 1104w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/we-left-information-as-tbd-on-the-early-version-of-434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/we-left-information-as-tbd-on-the-early-version-of-768x753.png 768w\" sizes=\"auto, (max-width: 1104px) 100vw, 1104px\"><\/figure>\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Leverage your owned marketing channels\" data-section=\"leverage-owned-media\">\n<h2><a id=\"post-184341-_vv7lpifoq4oj\"><\/a>3. Leverage your owned marketing channels<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>Starting from your audience is the most straightforward way to gain awareness for your&nbsp;event.<\/p>\n\n\n\n<p>We posted regular announcements and updates on LinkedIn and X, including our team members\u2019 own accounts:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1314\" height=\"1390\" class=\"wp-image-184349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-x.jpg\" alt=\"Posting about Evolve on X\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-x.jpg 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-x-402x425.jpg 402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-x-768x812.jpg 768w\" sizes=\"auto, (max-width: 1314px) 100vw, 1314px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"1416\" class=\"wp-image-184350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-linkedin.jpg\" alt=\"Posting about Evolve on LinkedIn\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-linkedin.jpg 1104w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-linkedin-331x425.jpg 331w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/posting-about-evolve-on-linkedin-768x985.jpg 768w\" sizes=\"auto, (max-width: 1104px) 100vw, 1104px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"2048\" class=\"wp-image-184351\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulo-posting-about-evolve-on-linkedin.jpg\" alt=\"Tim Soulo posting about Evolve on LinkedIn\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulo-posting-about-evolve-on-linkedin.jpg 929w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulo-posting-about-evolve-on-linkedin-193x425.jpg 193w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulo-posting-about-evolve-on-linkedin-768x1693.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulo-posting-about-evolve-on-linkedin-697x1536.jpg 697w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\"><\/figure>\n\n\n\n\n\n<p>We sent targeted in-app messages to our customers, announcing our event and letting them know tickets were on&nbsp;sale:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1581\" class=\"wp-image-184352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-in-app-message-we-sent-to-our-customers.png\" alt=\"The in-app message we sent to our customers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-in-app-message-we-sent-to-our-customers.png 662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-in-app-message-we-sent-to-our-customers-178x425.png 178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-in-app-message-we-sent-to-our-customers-643x1536.png 643w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\"><\/figure>\n\n\n\n\n\n<p>We scheduled multiple emails to our 260,000-strong newsletter audience:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"1446\" class=\"wp-image-184353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve.jpg\" alt=\"Email newsletter we sent to customers about Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve.jpg 996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve-293x425.jpg 293w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve-768x1115.jpg 768w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1038\" height=\"916\" class=\"wp-image-184354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve.png\" alt=\"Email newsletter we sent to customers about Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve.png 1038w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve-482x425.png 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/email-newsletter-we-sent-to-customers-about-evolve-768x678.png 768w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\"><\/figure>\n\n\n\n\n\n<p>We placed display banners on high-traffic blog pages to drive traffic to our event landing page:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1866\" height=\"1088\" class=\"wp-image-184355\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/display-banners-on-our-blog-about-evolve.jpg\" alt=\"Display banners on our blog about Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/display-banners-on-our-blog-about-evolve.jpg 1866w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/display-banners-on-our-blog-about-evolve-680x396.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/display-banners-on-our-blog-about-evolve-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/display-banners-on-our-blog-about-evolve-1536x896.jpg 1536w\" sizes=\"auto, (max-width: 1866px) 100vw, 1866px\"><\/figure>\n\n\n\n\n\n<p>It\u2019s okay to send multiple emails or post frequently on social media. Just because you\u2019ve posted once doesn\u2019t mean everyone has seen it. However, don\u2019t spam. Space them out and keep your messaging fresh.<\/p>\n\n\n\n<p>So, no repeated \u201cbuy tickets!\u201d call-to-actions and use all types of messages\u2014speaker teasers, new discounts, FOMO (e.g., \u201ctickets are selling out!\u201d), venue introduction (like our video below), and&nbsp;more.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Tap into your speakers\u2019 audience\" data-section=\"leverage-speakers-audience\">\n<h2><a id=\"post-184341-_mbwqo95075ke\"><\/a>4. Tap into your speakers\u2019 audience<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>Speakers are a <strong>massive <\/strong>part of any event. Many people <em>will<\/em> attend a conference just to hear an influential speaker.<\/p>\n\n\n\n<p>Most of the time, their influence is due to their following. So, you\u2019d want to tap into that audience to drive awareness for your&nbsp;event.<\/p>\n\n\n\n<p>For example, we did this by creating individualized speaker \u201cpromo cards\u201d for social media. We shared these mini-videos with each speaker and asked them to promote the event to their followers. We also shared them on our own social channels:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"1078\" class=\"wp-image-184356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/speaker-cards.jpg\" alt=\"Speaker cards\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/speaker-cards.jpg 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/speaker-cards-384x425.jpg 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/speaker-cards-768x850.jpg 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-184357\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1168\" class=\"wp-image-184357\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/aleyda-solis-mentioned-ahrefs-evolve-in-her-weekly.png\" alt=\"Aleyda Solis mentioned Ahrefs Evolve in her weekly newsletter, SEOFOMO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/aleyda-solis-mentioned-ahrefs-evolve-in-her-weekly.png 1040w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/aleyda-solis-mentioned-ahrefs-evolve-in-her-weekly-378x425.png 378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/aleyda-solis-mentioned-ahrefs-evolve-in-her-weekly-768x863.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\">\n<figcaption class=\"wp-element-caption\">Aleyda Solis mentioned Ahrefs Evolve in her weekly newsletter, SEOFOMO<\/figcaption>\n<\/figure>\n\n\n\n<p>We also gave each speaker special discount codes to incentivize their audience to come for our conference:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"1938\" class=\"wp-image-184358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-of-the-speakers-charlotte-made-a-tiktok-prom.jpg\" alt=\"One of the speakers, Charlotte, made a TikTok promoting Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-of-the-speakers-charlotte-made-a-tiktok-prom.jpg 1008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-of-the-speakers-charlotte-made-a-tiktok-prom-221x425.jpg 221w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-of-the-speakers-charlotte-made-a-tiktok-prom-768x1477.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-of-the-speakers-charlotte-made-a-tiktok-prom-799x1536.jpg 799w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"522\" class=\"wp-image-184359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyrus-shepard-sharing-his-discount-code-on-linkedi.png\" alt=\"Cyrus Shepard sharing his discount code on LinkedIn\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyrus-shepard-sharing-his-discount-code-on-linkedi.png 762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/cyrus-shepard-sharing-his-discount-code-on-linkedi-620x425.png 620w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\"><\/figure>\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Showcase your venue\" data-section=\"showcase-venue\">\n<h2><a id=\"post-184341-_k69drbjiwvgy\"><\/a>5. Showcase your&nbsp;venue<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>Your venue\u2014the city it\u2019s in and the exact location\u2014plays a huge part in whether your event will be successful or not. Most event marketers know this; that\u2019s why they spend so much time on venue selection.<\/p>\n\n\n\n<p>Yet, almost none of them <em>ever<\/em> promote or feature the venue in their event promotions. Weird, right? That\u2019s why we decided to flip the script and highlight our venue, Pan Pacific Orchard in Singapore. After all, it wasn\u2019t any venue. It was a beautiful, award-winning one\u2014one that was <a href=\"https:\/\/www.straitstimes.com\/singapore\/singapore-s-pan-pacific-orchard-hotel-crowned-world-s-best-new-skyscraper\">crowned the world\u2019s best new skyscraper<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" class=\"wp-image-184360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pan-pacific-orchard.jpg\" alt=\"Pan Pacific Orchard\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pan-pacific-orchard.jpg 1365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pan-pacific-orchard-283x425.jpg 283w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pan-pacific-orchard-768x1152.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/pan-pacific-orchard-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\"><\/figure>\n\n\n\n\n\n<p>We promoted our venue by producing a short video touring it, highlighting its high ceilings, modern architecture, and open networking spaces:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/a-dGwMxSqMU?si=mkNPYdyt7RCKK4u6\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Support your event with targeted content marketing\" data-section=\"use-targeted-content-marketing\">\n<h2><a id=\"post-184341-_l4ir0frai3w9\"><\/a>6. Support your event with targeted content marketing<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>While you want to <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-events\/\">rank your event page on Google<\/a>, it isn\u2019t the only page you should be ranking. There are plenty of other opportunities where you can rank high on Google and insert mentions of your own&nbsp;event.<\/p>\n\n\n\n<p>For example, in order to gain visibility for Evolve, we published two blog posts targeted at \u201cconference\u201d-related keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-conferences-roundup\/\">7 SEO Conferences to Attend in&nbsp;2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-conferences\/\">5 Content Marketing Conferences to Attend in&nbsp;2024<\/a><\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s how to find such keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 Keywords Explorer<\/li>\n\n\n\n<li>Enter keywords relevant to your event (e.g., marketing, SEO)<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n\n\n\n<li>Use the <strong>Include<\/strong> filter to look for words like \u201cconferences\u201d, \u201cevents\u201d, \u201cmeetups\u201d, etc.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1102\" height=\"1498\" class=\"wp-image-184361\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matching-terms-report.png\" alt=\"Matching terms report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matching-terms-report.png 1102w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matching-terms-report-313x425.png 313w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/matching-terms-report-768x1044.png 768w\" sizes=\"auto, (max-width: 1102px) 100vw, 1102px\"><\/figure>\n\n\n\n\n\n<p>Look through the list and find keywords where you can potentially pitch your event. For example, we naturally mentioned Ahrefs Evolve as one of the SEO conferences worth attending last&nbsp;year:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"1118\" class=\"wp-image-184362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-conferences-worth-attending-in-2024.png\" alt=\"SEO conferences worth attending in 2024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-conferences-worth-attending-in-2024.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-conferences-worth-attending-in-2024-508x425.png 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/seo-conferences-worth-attending-in-2024-768x643.png 768w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"><\/figure>\n\n\n\n\n\n<p>As you can see, this page ranked pretty high on Google and maintained its rankings (at least until most of the mentioned events were&nbsp;over):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1878\" height=\"610\" class=\"wp-image-184363\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184341-22.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184341-22.png 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184341-22-680x221.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184341-22-768x249.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/word-image-184341-22-1536x499.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\"><\/figure>\n\n\n\n\n\n<p>The best part is that we can simply update this page this year and it\u2019ll likely regain its rankings again\u2014you can see the spike in rankings every time we update this&nbsp;post:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1884\" height=\"622\" class=\"wp-image-184364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/spike-in-rankings-whenever-we-update-the-post.png\" alt=\"Spike in rankings whenever we update the post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/spike-in-rankings-whenever-we-update-the-post.png 1884w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/spike-in-rankings-whenever-we-update-the-post-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/spike-in-rankings-whenever-we-update-the-post-768x254.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/spike-in-rankings-whenever-we-update-the-post-1536x507.png 1536w\" sizes=\"auto, (max-width: 1884px) 100vw, 1884px\"><\/figure>\n\n\n\n\n\n<p>However, creating content isn\u2019t just about ranking. You can also support your events team. For example, we wrote one for potential attendees on <a href=\"https:\/\/ahrefs.com\/blog\/how-to-persuade-your-boss-to-send-you-to-ahrefs-evolve\/\">how to persuade their bosses to allow them to attend Evolve<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"918\" class=\"wp-image-184365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-post-on-how-to-persuade-your-boss-to-send-you.png\" alt=\"Our post on how to persuade your boss to send you to Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-post-on-how-to-persuade-your-boss-to-send-you.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-post-on-how-to-persuade-your-boss-to-send-you-634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-post-on-how-to-persuade-your-boss-to-send-you-768x515.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/figure>\n\n\n\n\n\n<p>We even gave them an email template they could use right&nbsp;away:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"1296\" class=\"wp-image-184366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-email-template-we-provided.jpg\" alt=\"The email template we provided \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-email-template-we-provided.jpg 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-email-template-we-provided-452x425.jpg 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-email-template-we-provided-768x722.jpg 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\"><\/figure>\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Cross-promote at other events or platforms\" data-section=\"cross-promote-at-other-events\">\n<h2><a id=\"post-184341-_n88d05gbj78w\"><\/a>7. Cross-promote at other events or platforms<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>If someone is attending an industry event, chances are they care and would invest in attending more events.<\/p>\n\n\n\n<p>Since we were simultaneously organizing and running smaller-scale workshops, panels, and webinars\u2014Ahrefs Evolve was only one part of our <a href=\"https:\/\/ahrefs.com\/blog\/event-marketing\/\">event marketing<\/a> strategy\u2014we would also promote our conference in those events:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1706\" class=\"wp-image-184367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops.jpg\" alt=\"Promoting Evolve at our other workshops\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-768x1024.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n\n\n\n\n\n<p>We did this by having a roll-up banner of the event with a QR code people could scan to get the tickets. The emcee, one of our team members, would also make sure to mention it frequently during the workshop itself.<\/p>\n\n\n\n<p>If the event was held in our office, we would display the event information and the QR code on a&nbsp;TV.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" class=\"wp-image-184368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-1.jpg\" alt=\"Promoting Evolve at our other workshops\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-1-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-1-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/promoting-evolve-at-our-other-workshops-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>If you\u2019re not doing event marketing, don\u2019t worry. You can also promote your event in other events or channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you\u2019re sponsoring a conference or running a booth in one, have printed materials promoting your event&nbsp;too.<\/li>\n\n\n\n<li>If you\u2019re speaking at a conference or being interviewed on a podcast\/YouTube, make sure to weave in a relevant mention of your upcoming event.<\/li>\n\n\n\n<li>If you run your own YouTube\/podcast, even better. Promote your event in your intro or as a pre-roll ad.<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Build FOMO\" data-section=\"build-fomo\">\n<h2><a id=\"post-184341-_1a43dbsmatpo\"><\/a>8. Build&nbsp;FOMO<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>FOMO is a powerful psychological trigger that can help build awareness for your event. People want to be part of the in-group\u2014they want to attend events their peers are attending and get the \u201cbehind-closed-doors\u201d knowledge.<\/p>\n\n\n\n<p>You\u2019d want to constantly remind your audience that they\u2019re missing out. For example, we announced on social media whenever tickets were sold out or selling fast:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"632\" class=\"wp-image-184369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/shermin-sharing-that-evolve-vip-tickets-are-sold-o.png\" alt=\"Shermin sharing that Evolve VIP tickets are sold out\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/shermin-sharing-that-evolve-vip-tickets-are-sold-o.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/shermin-sharing-that-evolve-vip-tickets-are-sold-o-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/shermin-sharing-that-evolve-vip-tickets-are-sold-o-768x454.png 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"1852\" class=\"wp-image-184370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-linkedin-post-sharing-that-evolve-tickets-are.png\" alt=\"Our LinkedIn post sharing that Evolve tickets are selling out\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-linkedin-post-sharing-that-evolve-tickets-are.png 1112w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-linkedin-post-sharing-that-evolve-tickets-are-255x425.png 255w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-linkedin-post-sharing-that-evolve-tickets-are-768x1279.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-linkedin-post-sharing-that-evolve-tickets-are-922x1536.png 922w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\"><\/figure>\n\n\n\n\n\n<p>We ran a generous giveaway to build hype for the&nbsp;event:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"2048\" class=\"wp-image-184371\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-post-announcing-a-giveaway-for-evolve.png\" alt=\"Tim Soulo's post announcing a giveaway for Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-post-announcing-a-giveaway-for-evolve.png 962w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-post-announcing-a-giveaway-for-evolve-200x425.png 200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-post-announcing-a-giveaway-for-evolve-768x1635.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-post-announcing-a-giveaway-for-evolve-722x1536.png 722w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\"><\/figure>\n\n\n\n\n\n<p>We made graphics showing the global profile of attendees (in the event that distance was a factor):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"2048\" class=\"wp-image-184372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-graphic-sharing-where-attendees-are-flying-fro.jpg\" alt=\"Our graphic sharing where attendees are flying from\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-graphic-sharing-where-attendees-are-flying-fro.jpg 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-graphic-sharing-where-attendees-are-flying-fro-205x425.jpg 205w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-graphic-sharing-where-attendees-are-flying-fro-768x1589.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-graphic-sharing-where-attendees-are-flying-fro-743x1536.jpg 743w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\"><\/figure>\n\n\n\n\n\n<p>We created social media cards for attendees to share that they were attending Ahrefs Evolve:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"1372\" class=\"wp-image-184373\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-attendee-sharing-that-hes-attending-evolve.jpg\" alt=\"One attendee sharing that he's attending Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-attendee-sharing-that-hes-attending-evolve.jpg 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-attendee-sharing-that-hes-attending-evolve-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/one-attendee-sharing-that-hes-attending-evolve-768x953.jpg 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Pull off a unique marketing stunt\" data-section=\"marketing-stunt\">\n<h2><a id=\"post-184341-_20kukncpt7po\"><\/a>9. Pull off a unique marketing stunt<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>At Ahrefs, we love to <a href=\"https:\/\/ahrefs.com\/blog\/why-great-marketing-is-risky\/\">take risks with our marketing<\/a>. We love it because it differentiates us from a sea of sameness where every event promotion is identical.<\/p>\n\n\n\n<p>To promote Evolve, we designed a giant helium balloon with the event branding. It wasn\u2019t AI; we <em>actually <\/em>flew it up, staged a photoshoot (with drones), and turned those images into eye-catching ad creatives.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"2048\" class=\"wp-image-184374\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-linkedin-post-promoting-evolve-and-usi.jpg\" alt=\"Tim Soulo's LinkedIn post promoting Evolve and using our helium balloon as an ad creative\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-linkedin-post-promoting-evolve-and-usi.jpg 876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-linkedin-post-promoting-evolve-and-usi-182x425.jpg 182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-linkedin-post-promoting-evolve-and-usi-768x1796.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tim-soulos-linkedin-post-promoting-evolve-and-usi-657x1536.jpg 657w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"1602\" class=\"wp-image-184375\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-linkedin-post-promoting-evolve-and-using-o.jpg\" alt=\"Ahrefs' LinkedIn post promoting Evolve and using our helium balloon as an ad creative\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-linkedin-post-promoting-evolve-and-using-o.jpg 1008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-linkedin-post-promoting-evolve-and-using-o-267x425.jpg 267w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-linkedin-post-promoting-evolve-and-using-o-768x1221.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-linkedin-post-promoting-evolve-and-using-o-966x1536.jpg 966w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\"><\/figure>\n\n\n\n\n\n<p>Do you have to spend the same amount of money we did? You don\u2019t have to\u2014there are plenty of low-cost, high-impact stunts.<\/p>\n\n\n\n<p>For example, while not specifically to promote an event, Deliveroo Singapore used to have its staff wear kangaroo onesies and go around the Central Business District to hand out flyers and other swag&nbsp;items.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1307\" class=\"wp-image-184376\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/deliveroo-staff-wearing-kangaroo-onesies.jpg\" alt=\"Deliveroo staff wearing kangaroo onesies\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/deliveroo-staff-wearing-kangaroo-onesies.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/deliveroo-staff-wearing-kangaroo-onesies-666x425.jpg 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/deliveroo-staff-wearing-kangaroo-onesies-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/deliveroo-staff-wearing-kangaroo-onesies-768x490.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/deliveroo-staff-wearing-kangaroo-onesies-1536x980.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>It\u2019s all up to your own creativity.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Use paid ads\" data-section=\"paid-ads\">\n<h2><a id=\"post-184341-_3s46q47f7vzw\"><\/a>10. Use paid&nbsp;ads<\/h2>\n<\/div><\/div>\n\n\n\n\n\n<p>This is pretty obvious, but if you have the budget, you can also run ads on Facebook, Instagram, X, or TikTok for your events.<\/p>\n\n\n\n<p>For example, we spent a total of $8,000 on Facebook and Instagram ads for Evolve:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"2048\" class=\"wp-image-184377\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-ig-story-ad-promoting-evolve.png\" alt=\"Our IG story ad promoting Evolve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-ig-story-ad-promoting-evolve.png 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-ig-story-ad-promoting-evolve-196x425.png 196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-ig-story-ad-promoting-evolve-768x1663.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/our-ig-story-ad-promoting-evolve-710x1536.png 710w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184341-_hsnrwm9y1uzm\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Promoting an event is like launching a startup. If you want attention and visibility, you have to go all guns blazing. If you want to sell out tickets, you need to combine most, if not all, of the tactics above.<\/p>\n\n\n\n<p>Because that\u2019s what we did to sell out a 500-person conference.<\/p>\n\n\n\n<p>Want to see how we\u2019ll promote Evolve 2025? <a href=\"https:\/\/ahrefs.com\/events\">Sign up here to learn more<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here\u2019s everything we did to promote the conference. You can use these same strategies (or be inspired by them)<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-184341","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference<\/title>\n<meta name=\"description\" content=\"Tactics to promote (and sell out!) your next event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/event-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference\" \/>\n<meta property=\"og:description\" content=\"Tactics to promote (and sell out!) your next event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/event-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T16:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference\",\"datePublished\":\"2025-01-14T16:29:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/\"},\"wordCount\":1744,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/event-promotion-10-tactics-we-used-by-si-quan-ong-marketing.jpg\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/\",\"name\":\"Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve.jpg\",\"datePublished\":\"2025-01-14T16:29:32+00:00\",\"description\":\"Tactics to promote (and sell out!) your next event.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/event-promotion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/event-promotion\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve.jpg\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-ahrefs-team-at-ahrefs-evolve.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"The Ahrefs team at Ahrefs Evolve\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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