{"id":184066,"date":"2024-11-11T11:25:00","date_gmt":"2024-11-11T16:25:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=184066"},"modified":"2025-01-02T11:26:07","modified_gmt":"2025-01-02T16:26:07","slug":"off-page-seo-checklist","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/off-page-seo-checklist\/","title":{"rendered":"Easy Off-Page SEO Checklist For Noobs (5&nbsp;Steps)"},"content":{"rendered":"\n<div class=\"intro-txt\">Off-page SEO is about more than just link building. That\u2019s a huge part of it, but there\u2019s other important stuff too\u2014especially for local businesses.<\/div>\n\n\n\n<p>Follow the quick and easy checklist below to get started.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Get as many of your competitors\u2019 backlinks as you can\" data-section=\"get-as-many-of-your-competitors-backlinks-as-you can\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184066-_kgvpmz4t4mca\"><\/a>\u2611 Get as many of your competitors\u2019 backlinks as you&nbsp;can<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Use the three Rs technique for&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Replicate<\/strong> the same&nbsp;links<\/li>\n\n\n\n<li><strong>Reproduce<\/strong> the kinds of links they&nbsp;have<\/li>\n\n\n\n<li><strong>Replace<\/strong> their dead&nbsp;links<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184066-_7gpm144v8qhg\"><\/a>Replicate<\/h3>\n\n\n\n<p>Most of your competitors\u2019 backlinks won\u2019t be replicable lile for like, but some of them&nbsp;will.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-184066-_yyjydi79v6n\"><\/a>Replicate their directory links<\/h4>\n\n\n\n<p>These links aren\u2019t usually very powerful, but they\u2019re easy to find and replicate so they\u2019re worth having. Here\u2019s the process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 Competitive Analysis tool<\/li>\n\n\n\n<li>Switch the toggle to \u201creferring domains\u201d<\/li>\n\n\n\n<li>Enter your domain in the \u201cNot linking to this target\u201d section, then a few of your competitors below<\/li>\n\n\n\n<li>Hit \u201cshow link opportunities\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1670\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-links-co.png\" alt=\"Using Ahrefs' link intersect tool to find links competitors have\" class=\"wp-image-184067\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-links-co.png 1670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-links-co-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-links-co-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-links-co-768x492.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-links-co-1536x984.png 1536w\" sizes=\"auto, (max-width: 1670px) 100vw, 1670px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In the report, you\u2019ll see sites linking to one or more of your competitors but not you. Just look through the list for directories (they\u2019re usually easy to spot) then sign up and add your&nbsp;site.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-directory.png\" alt=\"Example directory\" class=\"wp-image-184068\" style=\"width:590px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-directory.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-directory-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-directory-768x436.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-184066-_88q1x4u7u4sm\"><\/a>Replicate their listicle links<\/h4>\n\n\n\n<p>If multiple competitors are featured in a listicle but you aren\u2019t, it probably won\u2019t be that hard to get added. You can also find these with Ahrefs\u2019 Competitive Analysis tool.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 Competitive Analysis tool<\/li>\n\n\n\n<li>Switch the toggle to \u201creferring pages\u201d<\/li>\n\n\n\n<li>Enter your domain in the \u201cNot linking to this target\u201d section, then a few of your competitors\u2019 domains below<\/li>\n\n\n\n<li>Switch the mode to \u201cExact URL\u201d for all domains<\/li>\n\n\n\n<li>Hit \u201cshow link opportunities\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"1060\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-pages-li.png\" alt=\"Using Ahrefs' Link Intersect tool to find pages linking to multiple competitors\" class=\"wp-image-184069\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-pages-li.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-pages-li-610x425.png 610w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-ahrefs-link-intersect-tool-to-find-pages-li-768x535.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In the report, look for referring pages listing competing businesses like&nbsp;yours:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-listicle-you-could-pitch.png\" alt=\"Example listicle you could pitch\" class=\"wp-image-184070\" style=\"width:542px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-listicle-you-could-pitch.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-listicle-you-could-pitch-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-listicle-you-could-pitch-768x479.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you feel your business should be included on any of the lists, reach out and start a conversation with their authors. Don\u2019t go straight in with the pitch; just get on their radar and ask why they didn\u2019t feature you to start a conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184066-_3ct9gj7zm3uj\"><\/a>Reproduce<\/h3>\n\n\n\n<p>Reproducing is all about identifying the <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building strategies<\/a> that are working for your competitors, then using them yourself to get more links like the ones they have. Let\u2019s look at a few ways to do&nbsp;it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-184066-_gu6qzjygfvoy\"><\/a>Look for journalist request links, then reproduce that tactic if they&nbsp;exist<\/h4>\n\n\n\n<p>Journalists often use services like SourceBottle to source expert quotes for their posts. Because this usually results in a link back to the site alongside the quote, it\u2019s become a popular link building tactic in recent years. Here\u2019s how to see if your competitors are building links this&nbsp;way:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a competitors homepage into Site Explorer<\/li>\n\n\n\n<li>Go to the Backlinks report<\/li>\n\n\n\n<li>Look for quotes in the \u201cAnchor and target URL\u201d column<\/li>\n<\/ol>\n\n\n\n<p>For example, this site has many links attributed to quotes from \u201cBenjamin Ross\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-links-built-with-quotes.jpg\" alt=\"Example of links built with quotes\" class=\"wp-image-184071\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-links-built-with-quotes.jpg 1868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-links-built-with-quotes-680x347.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-links-built-with-quotes-768x391.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-links-built-with-quotes-1536x783.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Once you spot a name like this, filter for it in the Anchor and surrounding text. If there are many results, you can bet your bottom dollar that the competitor is actively using this tactic to build backlinks. This is a sign it\u2019s working well in your industry and would likely work well for you as&nbsp;well.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-alternatives\/\">HARO: Is It Alternatives You\u2019re Looking For?<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-184066-_kpjrvlu9hxt9\"><\/a>Look for digital PR links, then run similar campaigns of your&nbsp;own<\/h4>\n\n\n\n<p>Digital PR can mean many things, but it\u2019s often just a fancy way of describing when you create and market a piece of content designed to attract attention and&nbsp;links.<\/p>\n\n\n\n<p>For example, a vape superstore in the UK put together a list of illegal vape hotspots then reached out to local newspapers who then covered it in droves. This earned them backlinks from 110 referring domains:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"852\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/links-from-uk-newspapers-thanks-to-digital-pr.png\" alt=\"Links from UK newspapers thanks to digital PR\" class=\"wp-image-184072\" style=\"width:396px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/links-from-uk-newspapers-thanks-to-digital-pr.png 658w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/links-from-uk-newspapers-thanks-to-digital-pr-328x425.png 328w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To see if your competitors are building links this way, plug their domain into Site Explorer and go to the Best by Links report. Eyeball the list for content campaigns, then use them as inspiration for your own campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"1312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/use-the-best-by-links-report-to-find-linkable-asse.jpg\" alt=\"Use the Best by Links report to find linkable asset ideas\" class=\"wp-image-184073\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/use-the-best-by-links-report-to-find-linkable-asse.jpg 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/use-the-best-by-links-report-to-find-linkable-asse-411x425.jpg 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/use-the-best-by-links-report-to-find-linkable-asse-768x795.jpg 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, if you\u2019re in the vaping industry, you might create a similar campaign focused on cities with the highest vape sales instead\u2014then reach out to all the same journalists to get coverage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-184066-_dac68nai9gq4\"><\/a>Replace<\/h3>\n\n\n\n<p>This one is all about finding dead pages on your competitors\u2019 websites that have lots of backlinks, recreating the content (or something similar), then reaching out to everyone linking to the dead page and asking them to replace their link with&nbsp;yours.<\/p>\n\n\n\n<p>Here\u2019s how to find your competitors\u2019 dead&nbsp;pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter their domain into Site Explorer<\/li>\n\n\n\n<li>Go to the best by Links report<\/li>\n\n\n\n<li>Add a HTTP code filter for \u201c404 not&nbsp;found\u201d<\/li>\n\n\n\n<li>Look for content with lots of links that you can replicate<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-dead-pages-with-links-using-the-best-by-li.png\" alt=\"Finding dead pages with links using the Best by Links report\" class=\"wp-image-184074\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-dead-pages-with-links-using-the-best-by-li.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-dead-pages-with-links-using-the-best-by-li-561x425.png 561w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-dead-pages-with-links-using-the-best-by-li-768x581.png 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, you can see above that one of our competitors has a dead page about SEO tips with links from 124 referring domains. If we inspect that page in Ahrefs, we can see that it used to be a list of 19 SEO&nbsp;tips:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"1126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-inspect-in-ahrefs-shows-how-a-page-used-to-lo.png\" alt=\"Page inspect in Ahrefs shows how a page used to look \" class=\"wp-image-184075\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-inspect-in-ahrefs-shows-how-a-page-used-to-lo.png 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-inspect-in-ahrefs-shows-how-a-page-used-to-lo-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/page-inspect-in-ahrefs-shows-how-a-page-used-to-lo-768x595.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This would be pretty easy to replicate (and even improve upon), so we could do that then reach out and ask everyone linking to the dead page to link to us instead. In fact, we already have a very similar <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">post with 15 SEO tips<\/a> that we could use for the campaign.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Put systems in place to get more reviews\" data-section=\"put-systems-in-place-to-get-more-reviews\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184066-_4lsx2jcla7hr\"><\/a>\u2611 Put systems in place to get more reviews<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People often search Google for reviews of a brand before pulling the trigger and buying. This means that reviews can make or break online sales.<\/p>\n\n\n\n<p>For example, I recently wanted to buy a shirt from a brand I\u2019d never heard of before. The site looked trustworthy enough and they seemed to have what I wanted, but I wasn\u2019t totally sure so I went to Google and searched for reviews:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/searching-for-reviews-on-google-as-many-people-do.png\" alt=\"Searching for reviews on Google as many people do\" class=\"wp-image-184076\" style=\"width:599px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/searching-for-reviews-on-google-as-many-people-do.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/searching-for-reviews-on-google-as-many-people-do-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/searching-for-reviews-on-google-as-many-people-do-768x346.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Honestly, I didn\u2019t even click any of the links. The four stars in the SERP from TrustPilot was enough to give me the confidence to&nbsp;buy.<\/p>\n\n\n\n<p>Looks like I\u2019m not the only one doing this either\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-search-volume-for-charles-tyrwhitt-review.png\" alt=\"US search volume for &quot;charles tyrwhitt review&quot;\" class=\"wp-image-184077\" style=\"width:633px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-search-volume-for-charles-tyrwhitt-review.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-search-volume-for-charles-tyrwhitt-review-680x317.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/us-search-volume-for-charles-tyrwhitt-review-768x358.png 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Reviews are even more important if your business services a local area because they\u2019re a ranking factor for your <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">Google Business Profile<\/a> in the \u201cmap pack\u201d results:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/how-the-map-pack-results-look-in-google.png\" alt=\"How the map pack results look in Google\" class=\"wp-image-184078\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/how-the-map-pack-results-look-in-google.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/how-the-map-pack-results-look-in-google-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/how-the-map-pack-results-look-in-google-768x825.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/how-the-map-pack-results-look-in-google-1430x1536.png 1430w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So how do you get more reviews? Put systems in place to encourage them.<\/p>\n\n\n\n<p>For example, if you run a restaurant then you can put QR codes on your tables with a review link for your Business Profile (or on the receipt for delivery orders):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-qr-codes-to-entice-reviews-in-a-restaurant.jpg\" alt=\"Using QR codes to entice reviews in a restaurant\" class=\"wp-image-184079\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-qr-codes-to-entice-reviews-in-a-restaurant.jpg 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-qr-codes-to-entice-reviews-in-a-restaurant-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-qr-codes-to-entice-reviews-in-a-restaurant-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you don\u2019t have control over these things, email customers a review link a few days after they receive their orders.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-an-automated-email-to-entice-reviews.png\" alt=\"Example of an automated email to entice reviews\" class=\"wp-image-184080\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-an-automated-email-to-entice-reviews.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-an-automated-email-to-entice-reviews-658x425.png 658w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-an-automated-email-to-entice-reviews-768x496.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-an-automated-email-to-entice-reviews-1536x991.png 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re a local business, you should also optimize your Google Business Profile as much as you can. Check out <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">my guide on how to do this in 30 minutes<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Get listed in other places where people search\" data-section=\"get-listed-in-other-places-where-people-search\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184066-_4tsecaqxjkag\"><\/a>\u2611 Get listed in other places where people search<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google isn\u2019t everyone\u2019s first port of call when searching for a business. Depending on what you do, there are likely other well-known websites in your industry where plenty of potential customers start their search\u2014and you need to be listed in these places.<\/p>\n\n\n\n<p>For example, I always use this website to find cat sitters\u2014not Google:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1474\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-website-i-use-to-search-for-catsitters-i-don.png\" alt=\"The website I use to search for catsitters. I don't search Google\" class=\"wp-image-184081\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-website-i-use-to-search-for-catsitters-i-don.png 1474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-website-i-use-to-search-for-catsitters-i-don-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-website-i-use-to-search-for-catsitters-i-don-768x369.png 768w\" sizes=\"auto, (max-width: 1474px) 100vw, 1474px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Similarly, I use a site called trustatrader.com to find tradespeople here in the UK because, well, I want people I can&nbsp;trust!<\/p>\n\n\n\n<p>Here\u2019s how to use Ahrefs to find important places to get listed in your industry:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the Competitive Analytics tool<\/li>\n\n\n\n<li>Switch the toggle to \u201creferring domains\u201d<\/li>\n\n\n\n<li>Enter your domain in the \u201cNot linking to this target\u201d section, then a few of your competitors below<\/li>\n\n\n\n<li>Switch the mode to \u201cExact URL\u201d for all domains<\/li>\n\n\n\n<li>Hit \u201cshow link opportunities\u201d<\/li>\n\n\n\n<li>Look for sites that are likely directories or industry search engines with lots of traffic<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1598\" height=\"1064\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-the-link-intersect-tool-to-find-places-to-ge.png\" alt=\"Using the Link Intersect tool to find places to get listed\" class=\"wp-image-184082\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-the-link-intersect-tool-to-find-places-to-ge.png 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-the-link-intersect-tool-to-find-places-to-ge-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-the-link-intersect-tool-to-find-places-to-ge-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-the-link-intersect-tool-to-find-places-to-ge-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1598px) 100vw, 1598px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, when I plug a few lawyers into the tool, I see justia.com popping up with an estimated 2.8M monthly organic search visits:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/justia-gets-millions-of-search-visits-per-month.png\" alt=\"Justia gets millions of search visits per month\" class=\"wp-image-184083\" style=\"width:584px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/justia-gets-millions-of-search-visits-per-month.png 964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/justia-gets-millions-of-search-visits-per-month-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/justia-gets-millions-of-search-visits-per-month-768x325.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If I visit the website, I see that\u2019s it\u2019s literally a search engine for lawyers:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1162\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/this-is-literally-a-search-engine-for-lawyers.png\" alt=\"This is literally a search engine for lawyers\" class=\"wp-image-184084\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/this-is-literally-a-search-engine-for-lawyers.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/this-is-literally-a-search-engine-for-lawyers-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/this-is-literally-a-search-engine-for-lawyers-768x436.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/this-is-literally-a-search-engine-for-lawyers-1536x872.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This is definitely somewhere you\u2019d want to get listed if you\u2019re in this industry.<\/p>\n\n\n\n<p>If this feels a bit like finding a needle in a haystack, an alternative method is to plug a handful of terms like \u201clawyer in NY\u201d, \u201clawyer nyc\u201d, and \u201cpersonal lawyer new york\u201d into <a href=\"https:\/\/ahrefs.com\/de\/keywords-explorer\">Keywords Explorer<\/a>, then go to the Traffic Share by Domains report.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-keywords-explorer-to-find-places-to-get-list.png\" alt=\"Using Keywords Explorer to find places to get listed\" class=\"wp-image-184085\" style=\"width:683px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-keywords-explorer-to-find-places-to-get-list.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-keywords-explorer-to-find-places-to-get-list-451x425.png 451w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/using-keywords-explorer-to-find-places-to-get-list-768x724.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This shows you which sites are getting the most traffic from those terms, many of which are often local or niche directories and search engines where it pays to get listed.<\/p>\n\n\n\n<p>Another benefit of getting listed in these places is that they often show up in Google.<\/p>\n\n\n\n<p>For example, if you search for \u201clawyer NYC,\u201d the niche directory Justia is the first result:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1364\" height=\"494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/sites-like-justia-often-show-up-in-google-too.png\" alt=\"Sites like Justia often show up in Google too\" class=\"wp-image-184086\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/sites-like-justia-often-show-up-in-google-too.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/sites-like-justia-often-show-up-in-google-too-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/sites-like-justia-often-show-up-in-google-too-768x278.png 768w\" sizes=\"auto, (max-width: 1364px) 100vw, 1364px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Promote your content as much as you can, always\" data-section=\"promote-your-content-as-much-as-you-can-always\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184066-_thebdznbbna6\"><\/a>\u2611 Promote your content as much as you can, always<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Big brands often have hundreds of thousands of people they can promote content to via owned channels like their newsletters and social media. If this isn\u2019t you, you\u2019ll need to do some extra work to promote your content. After all, more eyeballs = more backlinks = higher rankings.<\/p>\n\n\n\n<p>There are lots of ways to do this. It doesn\u2019t have to be a scary&nbsp;thing\u2026<\/p>\n\n\n\n<p>For example, if you mention or quote people in your content, reach out and let them know. Or, if there are popular newsletters or resources in your industry, pitch your resource for inclusion.<\/p>\n\n\n\n<p>My colleague Andrei got one of our recent posts featured in a popular industry glossary just by commenting on a post on LinkedIn.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"898\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-colleague-getting-one-of-our-articles-features.png\" alt=\"My colleague getting one of our articles features by commenting on LinkedIn\" class=\"wp-image-184087\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-colleague-getting-one-of-our-articles-features.png 1140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-colleague-getting-one-of-our-articles-features-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/my-colleague-getting-one-of-our-articles-features-768x605.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re not sure what newsletters to pitch in your industry, just search Google for the best&nbsp;ones.<\/p>\n\n\n\n<p>You can find resources to pitch with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/web-explorer\/\">Web Explorer<\/a>. Just enter a keyword related to your industry like \u201cmarketing,\u201d click the Examples tab, then choose the \u201cResource pages in the [\u2026] niche\u201d option.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-resource-pages-to-pitch-with-web-explorer.png\" alt=\"Finding resource pages to pitch with Web Explorer\" class=\"wp-image-184088\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-resource-pages-to-pitch-with-web-explorer.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-resource-pages-to-pitch-with-web-explorer-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-resource-pages-to-pitch-with-web-explorer-768x322.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/finding-resource-pages-to-pitch-with-web-explorer-1536x644.png 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Look through the results and reach out to the authors of any pages where it might make sense to feature your content.<\/p>\n\n\n\n<p>For example, this page lists digital marketing resources:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-resource-page-to-pitch.png\" alt=\"Example of a resource page to pitch\" class=\"wp-image-184089\" style=\"width:557px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-resource-page-to-pitch.png 798w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-resource-page-to-pitch-680x370.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/example-of-a-resource-page-to-pitch-768x418.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It would probably only take a few minutes to find the author of this page and reach out to pitch a resource for inclusion.<\/p>\n\n\n\n<p>Another easy way to promote content is to post a stripped down version of it on Reddit\u2026<\/p>\n\n\n\n<p>For example, when Tim published <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">his keyword research guide<\/a>, he <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/k18gm2\/beginners_guide_to_keyword_research_by_ahrefs_tldr\/\">posted a TLDR version<\/a> to the \/bigSEO subreddit:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tims-stripped-down-post-on-reddit-got-80-upvotes.png\" alt=\"Tim's stripped down post on Reddit got 80+ upvotes\" class=\"wp-image-184090\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tims-stripped-down-post-on-reddit-got-80-upvotes.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tims-stripped-down-post-on-reddit-got-80-upvotes-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/tims-stripped-down-post-on-reddit-got-80-upvotes-768x454.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s important to remove anything promotional when doing this as Redditors rarely take kindly to that, but it\u2019s a great way to get some extra eyeballs on your content (as hopefully earn a few extra&nbsp;links!)<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Earn more links and off-page signals by doing genuinely interesting stuff\" data-section=\"earn-more-links-and-off-page-signals-by-doing-genuinely-interesting-stuff\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184066-_5ou9cdmlsayu\"><\/a>\u2611 Earn more links and off-page signals by doing genuinely interesting stuff<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to beat the competition in the long run, you\u2019re going to need more links, reviews and other off-page signals than them. Consistently doing interesting things in the real world is arguably the best way to get&nbsp;these.<\/p>\n\n\n\n<p>For example, Ash Young, Founder of CarMats.co.uk, recently sponsored a local football team:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Quality day today. <br><br>Over the moon that <a href=\"https:\/\/twitter.com\/CarMatsCoUK?ref_src=twsrc%5Etfw\">@CarMatsCoUK<\/a> are the back of shirt sponsors for <a href=\"https:\/\/twitter.com\/SheffieldUnited?ref_src=twsrc%5Etfw\">@SheffieldUnited<\/a> this season \u2694\ufe0f <a href=\"https:\/\/t.co\/QZkGR6bAtf\">pic.twitter.com\/QZkGR6bAtf<\/a><\/p>\u2014 Ash Young (@webmonkeyash) <a href=\"https:\/\/twitter.com\/webmonkeyash\/status\/1816793179485528379?ref_src=twsrc%5Etfw\">July 26,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Although his motivation for this wasn\u2019t primarily to get backlinks, it did earn him a link from the club\u2019s homepage:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/homepage-link-for-carmats-co-uk.png\" alt=\"Homepage link for CarMats.co.uk\" class=\"wp-image-184091\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/homepage-link-for-carmats-co-uk.png 1002w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/homepage-link-for-carmats-co-uk-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/homepage-link-for-carmats-co-uk-768x328.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Now, obviously, not everyone can afford to sponsor a local football team. But there are still plenty of interesting things you can do if you\u2019re willing to use your imagination and get creative\u2026<\/p>\n\n\n\n<p>For example, a bakery near me recently launched a doughnut for just 10 pence to honour a popular British candy bar. This got them a feature and mention in a local online newspaper:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1324\" height=\"540\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/real-example-of-getting-publicity-online-with-litt.png\" alt=\"Real example of getting publicity online with little expense\" class=\"wp-image-184092\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/real-example-of-getting-publicity-online-with-litt.png 1324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/real-example-of-getting-publicity-online-with-litt-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/real-example-of-getting-publicity-online-with-litt-768x313.png 768w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I doubt this campaign cost them a lot of money. They probably just had to sell a couple of hundred donuts at a small loss for a day or&nbsp;two.<\/p>\n\n\n\n<p>It\u2019s the businesses who consistently push the boat like this in the real world that will have the best off-page SEO, as it\u2019s hard to replicate these backlinks and other positive off-page signals through \u201cconventional\u201d SEO campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-184066-_sewrb3eichss\"><\/a>Is there anything else I should do?<\/h2>\n\n\n\n<p>Not really. If you\u2019re a big brand then you can also do things like creating or optimizing your Wikipedia, but I wouldn\u2019t worry about these things unless you truly are a big brand. Even <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-wikipedia-page\/\">we had trouble getting Wikipedia to keep our page live<\/a>, so it\u2019s virtually impossible for small brands.<\/p>\n\n\n\n<p>As for things like \u201cbe active on social media\u201d that you often see on similar checklists, well, this probably isn\u2019t going to have a huge impact on SEO. It\u2019s also something that you should be doing anyway as part of your marketing efforts, so I wouldn\u2019t file it as an off-page SEO tactic.<\/p>\n\n\n\n<p>Got questions? Ping me on <a href=\"https:\/\/uk.linkedin.com\/in\/joshuahardwick28\">LinkedIn<\/a> or <a href=\"https:\/\/x.com\/joshuachardwick?lang=en\">X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow the quick and easy checklist below to get started. Use the three Rs technique for&nbsp;this: Replicate Most of your competitors\u2019 backlinks won\u2019t be replicable lile for like, but some of them&nbsp;will. Replicate their directory links These links aren\u2019t usually<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335,76],"tags":[],"coauthors":[336],"class_list":["post-184066","post","type-post","status-publish","format-standard","hentry","category-general-seo","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easy Off-Page SEO Checklist For Noobs (5 Steps)<\/title>\n<meta name=\"description\" content=\"Off-page SEO is about more than just link building. 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