{"id":183848,"date":"2024-12-27T14:29:36","date_gmt":"2024-12-27T19:29:36","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=183848"},"modified":"2025-01-02T04:49:38","modified_gmt":"2025-01-02T09:49:38","slug":"content-marketing-templates","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/","title":{"rendered":"Steal 21+ of Our Best SEO &amp; Content Marketing Templates"},"content":{"rendered":"\n<div class=\"intro-txt\"> It doesn\u2019t matter whether you\u2019re just starting out in SEO, or you\u2019re decades-deep\u2014these battle-tested content marketing templates will give you a headstart on your next project.<\/div>\n\n\n\n<p>I\u2019ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find myself hunting for the kinds of content templates I used in back in 2015, when I was all but an SEO&nbsp;baby.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"304\" class=\"wp-image-183873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-1-1.gif\" alt=\"I'm just a widdle baby gif - fred armison, broad city\"><\/figure>\n\n\n\n<p>Whatever level you\u2019re at\u2014a bit of \u2018best practice\u2019 never goes&nbsp;amiss!<\/p>\n\n\n\n<p>Below, you\u2019ll find our gold standard content templates\u2014 some for blog post creation, some for <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">SEO reporting<\/a>, and some for everything in between.<\/p>\n\n\n\n<p>Each one has been specially developed by our team and the Ahrefs community to save you time, and help you create content that actually works.<\/p>\n\n\n\n<p>So, get your bookmark buttons at the&nbsp;ready\u2026<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content templates\" data-section=\"content-templates\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183848-_nm2iaanty2v4\"><\/a>Content templates<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your job is creating content, then I\u2019m sure you\u2019ll have hit one or two creative walls in your&nbsp;time.<\/p>\n\n\n\n<p>Content templates can pull you out of that rut, giving you ideas on the formats your audience expect to see when they\u2019re searching certain kinds of queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_4msid151f55s\"><\/a>1. Blog formats<\/h3>\n\n\n\n<p>We\u2019ve put together six <a href=\"https:\/\/ahrefs.com\/blog\/blog-post-templates\/\">blog post templates<\/a> to help you move past the blank-page. Unless you\u2019re writing a free-flowing think piece, or a piece of deep-research, chances are your content will follow a certain kind of format.<\/p>\n\n\n\n<p>Grab your six content templates here:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1wm1ahgEwBemymMd0tMmTIaG4CMLMqUnkgmiBfyFLGek\/copy?usp=sharing\">The list post template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/186nQzUpbeWGKrShVrFrV7jyASuk1jT7GpjcMp8Beh7Q\/copy?usp=sharing\">The competitor comparison template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1VY9EQjj4nHkCBAwztynbenPTKCVnJdZpZMfB6dl0xwY\/copy?usp=sharing\">The expanded definition template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1UFBggvV_1eN3kwho9M2ehIPQWIbfvuWyr_SLNr1_tcc\/copy?usp=sharing\">The contrarian thought-leadership template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1LccOFzJ3Oe-2RjO0lhb3oVEr7oRrkvgB7PHu6wHiQ2Y\/copy?usp=sharing\">The beginner\u2019s guide template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1bM5ul39x5h9OVjBmFT6ZM17ZqLaqtCgYLEhPjXaIxC0\/copy?usp=sharing\">The step-by-step guide template<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"1600\" class=\"wp-image-183874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-2-1.png\" alt=\"A template for a step-by-step style of blog post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-2-1.png 830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-2-1-220x425.png 220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-2-1-768x1480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-2-1-797x1536.png 797w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_p6zxji2abm4d\"><\/a>2. Content briefs<\/h3>\n\n\n\n<p>When it comes to planning, having examples of different outlines and briefs is like having a buffet of content components\u2014you can mix and match the most valuable parts to create your ideal content template.<\/p>\n\n\n\n<p>Bookmark these six <a href=\"https:\/\/ahrefs.com\/blog\/content-briefs\/\">content brief templates<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ahrefs\u2019 <a href=\"https:\/\/docs.google.com\/document\/d\/1xtTmq-ZOs0Y3XYez-qg67KyjdiAI_APbg1V9kQ_l-0M\/copy\">content brief template<\/a><\/li>\n\n\n\n<li>Draft.dev\u2019s <a href=\"https:\/\/docs.google.com\/document\/d\/1SF8qmJ4fiJnV71kT7hSWt_7TXkdsZikBco-hnlL-PbE\/copy\">technical content brief template<\/a><\/li>\n\n\n\n<li>Freshpaint\u2019s <a href=\"https:\/\/docs.google.com\/document\/d\/139NTyH9_mOkX5c4MPs2qC8MV7Gvp1M8TOhqD3qTO8VU\/copy\">product-focused content brief template<\/a><\/li>\n\n\n\n<li>Fio Dossetto\u2019s <a href=\"https:\/\/docs.google.com\/document\/d\/1iOVo2lfUXNqbJhS7xKDY3mf10RriMD55azhAIYpogCw\/copy\">ABCD content brief template<\/a><\/li>\n\n\n\n<li>Deel\u2019s <a href=\"https:\/\/docs.google.com\/document\/d\/1r9-W_Cw8g-K-8o0ntCkI_RvO043KKLJtT3d9zd1nBd4\/copy\">marketing-focused content brief template<\/a><\/li>\n\n\n\n<li>Omniscient Digital\u2019s <a href=\"https:\/\/docs.google.com\/document\/d\/1ukDNX3Z5g8wzH4wPWEp1jxbaUcx0X5L1RE0Am7ezojg\/copy\">conversion content brief template<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"757\" class=\"wp-image-183875\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-3-1.png\" alt=\"A content brief Google Docs  template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-3-1.png 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-3-1-327x425.png 327w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_s7vviidhwzde\"><\/a>3. Content outlines<\/h3>\n\n\n\n<p>Download Bill Widmer\u2019s <a href=\"https:\/\/docs.google.com\/document\/u\/4\/d\/1Vg9qJMZJyVCOmAAyuQysTmHmNUUEDTN9wg_NR2KnyHc\/copy\">content outline template<\/a> shown below. It maps out everything from keyword targeting, content structure, and USPs, to other crucial elements like search intent.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/u\/4\/d\/1Vg9qJMZJyVCOmAAyuQysTmHmNUUEDTN9wg_NR2KnyHc\/copy\">Download the template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"2048\" class=\"wp-image-183876\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-4-1.png\" alt=\"A content outline Google Docs template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-4-1.png 1583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-4-1-329x425.png 329w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-4-1-768x994.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-4-1-1187x1536.png 1187w\" sizes=\"auto, (max-width: 1583px) 100vw, 1583px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_stxs2yamcthe\"><\/a>4. Content plans<\/h3>\n\n\n\n<p>Rabbit-holes, tangents, analysis paralysis\u2014I\u2019m guilty of them&nbsp;all.<\/p>\n\n\n\n<p>If you\u2019re like me, developing a plan for your content can be made a whole lot easier with a step-by-step <a href=\"https:\/\/ahrefs.com\/blog\/content-planning\/\">content plan template<\/a>. Luckily Josh has made a great one for you to follow.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1UMSiblfK814-hxoeqog5oHJkFObAlJBqaGltYqH0iSk\/copy\">Download the template here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1730\" class=\"wp-image-183877\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-5-1.png\" alt=\"A content plan Google Docs template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-5-1.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-5-1-354x425.png 354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-5-1-768x923.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-5-1-1279x1536.png 1279w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content strategy templates\" data-section=\"content-strategy-templates\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183848-_3sg5rdua1bz6\"><\/a>Content strategy templates<\/h2>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"><\/div><\/div>\n\n\n\n<p>Building a content strategy isn\u2019t a one-and-done job. Brands, audiences, algorithms\u2014they all change. With everything shifting around you, having reliable frameworks is a must. They can help you focus, and put your energy into the areas that actually matter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_vjb7r98khrcw\"><\/a>5. Content marketing strategies<\/h3>\n\n\n\n<p>I\u2019ll be honest. Coming up with BuzzSumo\u2019s content strategy every quarter used to give me minor heart palpitations. \u201cYou\u2019re just selling SaaS, you\u2019re not saving lives.\u201d I\u2019d chant, as I cobbled together some KPIs. If I\u2019d had Josh\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content marketing strategy template<\/a> on hand, I\u2019d have felt a lot more confident in my strategizing.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1Sb60QcyliZQLGm69bTc1ruUSizQoWvHXaJdovT1bfSE\/copy\">Grab his template here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"1576\" class=\"wp-image-183878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-6-1.png\" alt=\"A content marketing Google Docs template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-6-1.png 1214w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-6-1-327x425.png 327w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-6-1-768x997.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-6-1-1183x1536.png 1183w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_p6m34ncwmk66\"><\/a>6. Content audits<\/h3>\n\n\n\n<p>One of the best things you can do for your content is give it a second (or third, or fourth) chance at ranking. But first off, you need to find which articles are worth resurrecting. Follow Josh\u2019s <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1fY7R_IEzjgjgm-nGoyik_AkYg_BUC8K2aP7A2xXcqeI\/copy\">content audit template<\/a> to prioritize your content efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"717\" class=\"wp-image-183879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-7-1.png\" alt=\"A content audit Google Sheets template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-7-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-7-1-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-7-1-768x269.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-7-1-1536x538.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can also follow his nifty, <a href=\"https:\/\/docs.google.com\/presentation\/d\/19yZlQkZgBWlQuKWwUB4LNPZVGSuKDoOkzrpGV43TtYo\/\">content audit quiz<\/a> below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"543\" class=\"wp-image-183880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-8-1.gif\" alt=\"A content audit quiz created by ahrefs\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_2l1sgpn2lt1z\"><\/a>7. Content maps<\/h3>\n\n\n\n<p>A content map is a menu for your buyer\u2019s journey (first buffets, now menus\u2026 can you tell how hungry I am whilst writing this?)\u2014it shows you exactly what content to serve up at each stage, for every type of customer.<\/p>\n\n\n\n<p>Get super targeted with persona-specific copy, or create content that speaks to everyone\u2014just follow Mattheusz\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/content-map\/\">content map template<\/a> for more ideas&nbsp;below.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1k0uAG58N2M6ITJsvcwMF5rz882_uGEG5bJxjbapx0KM\/copy\">Download the template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"453\" class=\"wp-image-183881\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-9-1.png\" alt=\"A content map Google Sheets template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-9-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-9-1-680x150.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-9-1-768x170.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-9-1-1536x340.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_onjwlnwzy2p2\"><\/a>8. Content gap analysis<\/h3>\n\n\n\n<p>There\u2019s nothing better than finding out that your top competitor has dropped the ball. Swoop in on content gaps with Despina\u2019s awesome <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">content gap analysis template<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/copy\">Download the template here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"490\" class=\"wp-image-183882\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-10-1.png\" alt=\"A content gap analysis sheets template as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-10-1.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-10-1-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-10-1-768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-10-1-1536x463.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\"><\/figure>\n\n\n\n<p>To get the absolute most out of this content template, watch Despina\u2019s handy walkthrough:<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qLtVf0kVSvA?si=b4w6F7K-rT_ZnCM5\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_p6ora13g3516\"><\/a>9. Marketing plans<\/h3>\n\n\n\n<p>Marketing plans can quickly snowball into unwieldy, directionless documents\u2014if you\u2019re not careful. That\u2019s why Josh built this incredibly simple one-page content <a href=\"https:\/\/ahrefs.com\/blog\/marketing-plan\/\">marketing plan template<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LPrYvJiHuEutq2-3LiVO756j6vvyzFuHtDUmOkQqIZE\/copy\">Download the template here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"1680\" class=\"wp-image-183883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-11-1.png\" alt=\"A content marketing plan template in Google Docs as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-11-1.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-11-1-339x425.png 339w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-11-1-768x961.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-11-1-1227x1536.png 1227w\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_p19itwxao27m\"><\/a>10. Keyword strategy<\/h3>\n\n\n\n<p>Having a <a href=\"https:\/\/ahrefs.com\/blog\/keyword-strategy\/\">keyword strategy<\/a> is critical for staying on task, and not getting caught in choice overload. Take it from someone who does a <em>lot<\/em> of keyword research. Josh has got you covered with a simple keyword strategy template that will keep you on top of the most important metrics.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1pxb8bon328osrFq2_gEX2Lsr9f-d_wQsslBqe-BofJw\/copy\">Download the template here<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_wemcm3ji4aht\"><\/a>11. Keyword mapping<\/h3>\n\n\n\n<p>When you <a href=\"https:\/\/ahrefs.com\/blog\/keyword-mapping\/\">keyword map<\/a>, you group keywords into topics and assign them to pages. It\u2019s like the content mapping we covered earlier\u2014only through the lens of&nbsp;SEO.<\/p>\n\n\n\n<p>Grab our content template, where you can map your keywords, record your actions, and tag in your team mates to collaborate.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1LoTJ_AF1ZEiBinXtxYVMRRnM0Cl58lqiGjHzTQQC9FU\/copy\">Download the template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"572\" class=\"wp-image-183884\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-12-1.png\" alt=\"A content marketing plan template for keyword mapping in Google Sheets as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-12-1.png 1330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-12-1-680x292.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-12-1-768x330.png 768w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_a1pqlmw8rx0j\"><\/a>12. SEO&nbsp;plan<\/h3>\n\n\n\n<p>Download our proven SEO plan, based on how we do things here at Ahrefs. It\u2019ll help you find the right keywords, build links, and track your results all in one&nbsp;place.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1rKHXBbv079wEwDU99b7ADXyDuZCeKwRlq4rLM49Jdlo\/copy\">Download the template.<\/a><\/p>\n\n\n\n<p>Here\u2019s Josh walking you through how to use&nbsp;it:<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PKaClNFEKu8?si=6Jgj-7cpHWQUp189\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_jegh8d6e1hqe\"><\/a>13. SEO strategy<\/h3>\n\n\n\n<p>Creating an <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a> is another one of those tasks that can be intimidating to tackle\u2013even for marketers that have been around the block. Download our template, and follow along with our <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">blog<\/a> for tips on how build your SEO strategy from the ground up.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/12mZkWt3wEHmAczqi_oJ7vhGv596yn_75DIU9cLzcGdU\/template\/preview\">Download the template<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"1884\" class=\"wp-image-183885\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-13-1.jpg\" alt=\"An SEO strategy template in Google Docs as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-13-1.jpg 1356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-13-1-306x425.jpg 306w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-13-1-768x1067.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-13-1-1106x1536.jpg 1106w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_k2bgnb1icw1m\"><\/a>14. SEO checklists<\/h3>\n\n\n\n<p>My partner and I have waged an ongoing war over to-do lists. He despairs at the fact I don\u2019t keep an ongoing list, but I don\u2019t see the value in having a list that <em>never ends<\/em>. Where is the structure? What do you prioritize? And, most importantly, how do you get any satisfaction if the list is never&nbsp;done?!<\/p>\n\n\n\n<p>I feel the same about most SEO checklists out there. They\u2019re a jumble of tasks that can multiply into a forever-list if not personalized, and prioritized.<\/p>\n\n\n\n<p>This is exactly why we created something better\u2014a fully customizable <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">SEO checklist<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"360\" class=\"wp-image-183886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-14-1.gif\" alt=\"An content checklist template in Google Sheets as laid out by ahrefs\"><\/figure>\n\n\n\n<p>It\u2019s designed to adapt to your site, not the other way around. If you agree&nbsp;then\u2026<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Oiq1v9U3Vd57SgA-IbLmBUCDVbMteMKXu9dLRA0K-B4\/copy\">Grab the Google Sheets template<\/a><\/p>\n\n\n\n<p>(p.s. when it comes to #todolistgate, your template downloads would help my case no&nbsp;end)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_b5ed76msrdhx\"><\/a>15. Competitive analysis<\/h3>\n\n\n\n<p>While it\u2019s not always good to be looking over your shoulder, keeping watch on your competition can give you pointers on which direction to take your strategy in.<\/p>\n\n\n\n<p>My favorite part about this <a href=\"\/blog\/competitive-analysis-guide\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/competitor-analysis\/\">competitor analysis<\/a> template is the \u201cGhost shopping\u201d element. In a former job, my colleagues formed a team and went undercover to demo competitor products and create comprehensive \u201cbattle cards\u201d. It was full-on <em>SaaSpionage<\/em>.<\/p>\n\n\n\n<p>You don\u2019t have to go creating a fake name or backstory like my ex-colleagues (that last bit was most <em>definitely<\/em> unnecessary), but periodically updating this information can help you fill the gaps, and get ahead of the market.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1GJef-SEef9IrBcQozBrrG4M8qTI8_P6VeEMfGB8C_qo\/copy?usp=sharing\">Download the template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1060\" class=\"wp-image-183887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-15-1.png\" alt=\"A content marketing template for competitive analysis in Google Docs as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-15-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-15-1-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-15-1-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-15-1-1536x795.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content distribution templates\" data-section=\"content-distribution-templates\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183848-_q4d29sxnyhmb\"><\/a>Content distribution templates<\/h2>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"><\/div><\/div>\n\n\n\n<p>Distribution is one of the most fundamental parts of content marketing. One of my favorite quotes on content distribution comes from <a href=\"https:\/\/www.linkedin.com\/in\/andycrestodina\/\">Andy Crestodina<\/a>:<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">Every piece of content should be created with a promotion plan\u2026with every piece of content, you need to have some concept of how it\u2019s going to get traction. If it\u2019s not search, it should be something else. Not every topic is being searched for. But with whatever you\u2019re making, don\u2019t wait until it\u2019s live before you start thinking about how to promote it. That\u2019s too&nbsp;late.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andy Crestodina\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/andy-crestodina.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andy Crestodina,<\/span> <span class=\"quote-author-job\">Founder, <a href=\"https:\/\/www.orbitmedia.com\/\" target=\"_blank\">Orbit Media Studios<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>I think we can all agree that distribution is also one of the hardest parts of marketing. For that reason, we\u2019ve tried to simplify things for you with the following two content marketing templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_zhfdktskxmt0\"><\/a>16. Press releases<\/h3>\n\n\n\n<p>This content marketing template makes it easy to create a professional <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">press release<\/a> with a clear, structured format that covers all the essentials\u2014from headline to boilerplate. It also helps you share your news in a no-nonsense way, with a template and example outreach email, which will grab the attention of both media outlets and your audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1RVhoR0MNYfSSnBsCFLVc2TG3xypHybKF67-d3m4S2eI\/copy\">Download the template<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Outreach<\/h3>\n\n\n\n<p>Our link prospecting template will help you keep on top of your <a href=\"https:\/\/ahrefs.com\/blog\/seo-outreach\/\">SEO outreach<\/a> efforts. Document names, emails, domain ratings, and campaign details in one place, to keep track of your collaborations and prioritize follow-ups with your most valuable contacts.<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1qtsTAiQkM6ereMdQkHXhCBE9mPipjxxGZqUclx9CEpI\/copy\">Grab the template<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content measurement templates\" data-section=\"content-measurement-templates\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183848-_6u9uoqx0ac73\"><\/a>Content measurement templates<\/h2>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"><\/div><\/div>\n\n\n\n<p>Numbers. Ew. Who actually likes them? There\u2019s a reason I went into <em>content<\/em> people! Measuring the success of your work can be a slog. Luckily the rest of the Ahrefs team\u2014and the Ahrefs community\u2014have your back with easy reporting templates\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_3ba4kocd8urv\"><\/a>18. SEO reporting<\/h3>\n\n\n\n<p>Good <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">SEO reports<\/a> give you clear insights and a logical summary of the work. After reviewing and discussing SEO reports from consultants, in-house teams, and agencies with experts in the Ahrefs Insider community, the Ahrefs team created an SEO report template. It\u2019s designed to be a solid starting point that you can tweak and expand to fit your&nbsp;needs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-183888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-16-1.gif\" alt=\"A content template on SEO Reporting in Google Slides as laid out by ahrefs\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1K0p4GRJYRYdsxPFYB5H3kr4ELAXplCdfgkXC_4lj1D8\/copy\">Download the template<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_3ocimddppf5f\"><\/a>19. SEO audits<\/h3>\n\n\n\n<p>Looking to improve your website\u2019s SEO but don\u2019t know where to start? Use our <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit-template\/\">free SEO audit template<\/a> to find SEO issues that need fixing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"1014\" class=\"wp-image-183889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-17-1.jpg\" alt=\"An SEO template for audts in Google Sheets as laid out by ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-17-1.jpg 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-17-1-680x409.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-17-1-768x462.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-17-1-1536x924.jpg 1536w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1gjNQFcbmWq7Pqfsx3iIlxvFpoutkgTXGDRAqtDKhvxg\/copy\">Download the template<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_36ik3d4cyxva\"><\/a>20. PR report<\/h3>\n\n\n\n<p>This content marketing template comes from yours truly. I spoke with a group of bread-and-butter PRs about what it takes to create <a href=\"https:\/\/ahrefs.com\/blog\/pr-report-examples-templates\/\">a great PR report<\/a>, and they were kind enough to share some examples and content templates. In <a href=\"https:\/\/ahrefs.com\/blog\/pr-report-examples-templates\/\">this blog<\/a>, you\u2019ll find eight different templates, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exec-friendly one-pagers<\/li>\n\n\n\n<li>PR supplement templates<\/li>\n\n\n\n<li>Monthly deep-dive templates<\/li>\n\n\n\n<li>Campaign wrap-ups<\/li>\n\n\n\n<li>Live coverage dashboards<\/li>\n\n\n\n<li>Ongoing coverage templates<\/li>\n\n\n\n<li>Quarterly report templates<\/li>\n<\/ul>\n\n\n\n<p>Plus our very own template, which amalgamates all of the best bits from the Ahrefs community.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" class=\"wp-image-183890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-18-1.gif\" alt=\"A content template for PR reporting in Google Slides as laid out by ahrefs\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1utSTzdlIRuQWr_UCNd4p6U2D3gusRMnrKM7W0QGIqf4\/copy?usp=sharing\">Download the template here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183848-_dzytmgsq7z6i\"><\/a>21. SEO reporting dashboards<\/h3>\n\n\n\n<p>Creating an <a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting-dashboard\/\">SEO reporting dashboard<\/a> is often an easier way to share your SEO performance results than a text-heavy SEO report. Here are three live Looker Studio templates you can rely on to communicate the positive impact of your content and&nbsp;SEO.<\/p>\n\n\n\n<p><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/54258fc6-9ef0-4718-98df-1a4c4aa87ece\/page\/p_1bfyh3p8oc\">Grab Ahrefs Site Explorer dashboard template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1012\" class=\"wp-image-183891\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-19-1.png\" alt=\"Ahrefs Site Explorer dashboard template in Looker Studio\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-19-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-19-1-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-19-1-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-19-1-1536x759.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/60e07a66-84cc-4992-b212-94bdf02851aa\/page\/Ml3lC\">Copy Ahrefs\u2019 Rank Tracker dashboard template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-183892\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-20-1.jpg\" alt=\"Ahrefs\u2019 Rank Tracker dashboard template in Looker Studio\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-20-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-20-1-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-20-1-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-20-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/51798ed7-f876-4d80-bd15-631b2e3c18f5\/page\/p_l8jvpufm0c\">Grab John Reinesch\u2019s brand traffic template<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"1850\" class=\"wp-image-183893\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-21-1.png\" alt=\"John Reinesch\u2019s brand traffic template in Looker Studio\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-21-1.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-21-1-414x425.png 414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-21-1-768x788.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-21-1-1496x1536.png 1496w\" sizes=\"auto, (max-width: 1802px) 100vw, 1802px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183848-_9xgpiclrp48q\"><\/a>Wrapping up<\/h2>\n\n\n\n<p>The more energy you pour into reinventing the wheel for every piece of content, the less you have for the creative work that actually makes an impact. That\u2019s why content marketing templates are a must\u2014not just a shortcut.<\/p>\n<p>Grinding through tedious, repetitive tasks is no badge of honor. Using these content templates, you can streamline the busywork, reclaim your time, and refocus on creating more of the good&nbsp;stuff.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[464],"class_list":["post-183848","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steal 21+ of Our Best SEO &amp; Content Marketing Templates<\/title>\n<meta name=\"description\" content=\"Bookmark our best content marketing templates\u2014from blog post creation, to SEO reporting, and everything in between.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steal 21+ of Our Best SEO &amp; Content Marketing Templates\" \/>\n<meta property=\"og:description\" content=\"Bookmark our best content marketing templates\u2014from blog post creation, to SEO reporting, and everything in between.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-27T19:29:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T09:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-1-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"476\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Louise Linehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"Steal 21+ of Our Best SEO &amp; Content Marketing Templates\",\"datePublished\":\"2024-12-27T19:29:36+00:00\",\"dateModified\":\"2025-01-02T09:49:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/\"},\"wordCount\":1931,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/steal-21-of-our-best-seo-by-louise-linehan-content-marketing-1.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/\",\"name\":\"Steal 21+ of Our Best SEO &amp; Content Marketing Templates\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/word-image-183848-1-1.gif\",\"datePublished\":\"2024-12-27T19:29:36+00:00\",\"dateModified\":\"2025-01-02T09:49:38+00:00\",\"description\":\"Bookmark our best content marketing templates\u2014from blog post creation, to SEO reporting, and everything in between.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-templates\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/word-image-183848-1-1.gif\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/word-image-183848-1-1.gif\",\"width\":476,\"height\":304},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\",\"name\":\"Louise Linehan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Louise-Linehan.jpg02b05bbed9b25ec9b04e39f0d88f15b0\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Louise-Linehan.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Louise-Linehan.jpg\",\"caption\":\"Louise Linehan\"},\"description\":\"Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or screaming down the mic at karaoke.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/louise-linehan\\\/\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/louise-linehan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Steal 21+ of Our Best SEO &amp; Content Marketing Templates","description":"Bookmark our best content marketing templates\u2014from blog post creation, to SEO reporting, and everything in between.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/","og_locale":"en_US","og_type":"article","og_title":"Steal 21+ of Our Best SEO &amp; Content Marketing Templates","og_description":"Bookmark our best content marketing templates\u2014from blog post creation, to SEO reporting, and everything in between.","og_url":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2024-12-27T19:29:36+00:00","article_modified_time":"2025-01-02T09:49:38+00:00","og_image":[{"width":476,"height":304,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-1-1.gif","type":"image\/gif"}],"author":"Louise Linehan","twitter_card":"summary_large_image","twitter_creator":"@ahrefs","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/"},"author":{"name":"Louise Linehan","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/444b3643c35b16b94b763446c5562388"},"headline":"Steal 21+ of Our Best SEO &amp; Content Marketing Templates","datePublished":"2024-12-27T19:29:36+00:00","dateModified":"2025-01-02T09:49:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/"},"wordCount":1931,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/steal-21-of-our-best-seo-by-louise-linehan-content-marketing-1.jpg","articleSection":["Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/","url":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/","name":"Steal 21+ of Our Best SEO &amp; Content Marketing Templates","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-1-1.gif","datePublished":"2024-12-27T19:29:36+00:00","dateModified":"2025-01-02T09:49:38+00:00","description":"Bookmark our best content marketing templates\u2014from blog post creation, to SEO reporting, and everything in between.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/content-marketing-templates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/content-marketing-templates\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-1-1.gif","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/word-image-183848-1-1.gif","width":476,"height":304},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/444b3643c35b16b94b763446c5562388","name":"Louise Linehan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Louise-Linehan.jpg02b05bbed9b25ec9b04e39f0d88f15b0","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Louise-Linehan.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Louise-Linehan.jpg","caption":"Louise Linehan"},"description":"Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or screaming down the mic at karaoke.","sameAs":["https:\/\/www.linkedin.com\/in\/louise-linehan\/"],"url":"https:\/\/ahrefs.com\/blog\/author\/louise-linehan\/"}]}},"as_json":null,"json_reviewers":[],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/183848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=183848"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/183848\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=183848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=183848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=183848"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=183848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}