{"id":183351,"date":"2024-12-17T11:37:47","date_gmt":"2024-12-17T16:37:47","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=183351"},"modified":"2025-02-19T12:52:49","modified_gmt":"2025-02-19T17:52:49","slug":"event-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/event-marketing\/","title":{"rendered":"Event Marketing: The Ultimate Guide That Cost $400k to Make"},"content":{"rendered":"\n
We recently concluded Ahrefs Evolve<\/a>: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore.<\/div>\n\n\n\n
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The Ahrefs team at Evolve<\/p><\/div>\n<\/figure>\n\n\n\n\n\n\n\n

It wasn\u2019t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday.<\/p>\n\n\n\n

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Victor Karpenko<\/a>\u2019s workshop during Evolve week<\/p><\/div>\n<\/figure>\n\n\n\n\n\n\n\n

Before that, we ran online webinars<\/a>, networking meetups, panel discussions, and even a smaller-scale conference. Suffice to say, we\u2019ve had plenty of experience doing event marketing.<\/p>\n\n\n\n

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A content marketing panel we ran<\/p><\/div>\n<\/figure>\n\n\n\n\n\n\n\n

But even though I\u2019m writing this, I\u2019m not the person behind it all. There is a brain behind all of our events, and that\u2019s Shermin Lim<\/a>, our events marketer.<\/p>\n\n\n\n

So, I interviewed her to find out how we did it, especially how we took on such an ungodly task of organizing a multi-day conference with just <\/em>a two-person team.<\/p>\n\n\n\n

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My interview with Shermin<\/p><\/div>\n<\/figure>\n\n\n\n\n\n\n\n

This is our guide to event marketing, specifically focused on building up to an actual conference. You can use the same knowledge to scale up or down depending on your goals.<\/p>\n

Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n