{"id":183211,"date":"2024-12-16T05:18:09","date_gmt":"2024-12-16T10:18:09","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=183211"},"modified":"2025-04-24T06:37:48","modified_gmt":"2025-04-24T11:37:48","slug":"brand-monitoring","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/brand-monitoring\/","title":{"rendered":"Brand Monitoring: 3 Must-Track Areas for Success"},"content":{"rendered":"<div class=\"intro-txt\">\n\n<p>Your phone buzzes, you look down. Someone mentioned your brand on LinkedIn\u2026 but not in a good way. You boot up your laptop with one hand and reach for the Red Bull with another. Welcome to the world of brand monitoring.<\/p>\n\n<\/div>\n\n<p>But often, brand monitoring is more than just responding to comments that mention your brand\u2014it\u2019s about understanding customer sentiment and using feedback to shape your brand reputation in real-time.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is brand monitoring, and why is it important?\" data-section=\"what-is-brand-monitoring-and-why-is-it-important\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183211-_invf4acccbqr\"><\/a>What is brand monitoring, and why is it important?<\/h2>\n\n<\/div><\/div>\n\n<p>Whether you like it or not, conversations happen about your brand constantly. Some are good, some are bad. Brand monitoring is the most effective way to keep track of these conversations.<\/p>\n\n\n\n<p>Brand monitoring is the process of identifying conversations and reacting to them. You can amplify positive comments or extinguish negative feedback before it potentially spirals into a public drama and impacts your reputation.<\/p>\n\n\n\n<p>How you react helps shape your brand\u2019s narrative, positively or negatively, which is why it\u2019s important.<\/p>\n\n\n\n<p>The tools you need for brand monitoring are often determined by what part of the online space you need to monitor.<\/p>\n\n\n\n<p>It\u2019s often assumed that brand monitoring <em>only<\/em> happens on social media, but in my opinion, it can occur in three places online\u2014websites, social media, and&nbsp;LLMs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1536\" class=\"wp-image-183212\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet.jpg\" alt=\"Brand Monitoring Venn Diagram: Showing Overlap Between Social Media, Websites &amp; LLMs With Brand Monitoring\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet-443x425.jpg 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet-768x737.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet-1536x1475.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>So, if you want to monitor your brand effectively, you need to monitor it in these three places.<\/p>\n\n\n\n<p>Here\u2019s how you do&nbsp;it:<\/p>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Brand monitoring on social media\" data-section=\"1-brand-monitoring-on-social-media\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183211-_1o2c5e3wvsrh\"><\/a>1. Brand monitoring on social media<\/h2>\n\n<\/div><\/div>\n\n<p>Social media is the fastest way for customers to give real-time feedback on your brand, so it\u2019s often the first place marketers think of when they think of brand monitoring.<\/p>\n\n\n\n<p>To get started, consider which platforms conversations about your brand happen on most frequently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_5cwd1m7jb69r\"><\/a>Identify social media platforms your customers are&nbsp;using<\/h3>\n\n\n\n<p>Do your customers use LinkedIn, X, Facebook, TikTok, or something else? Wherever they are, you need to find a tool to help you monitor platforms where your customers frequently mention your brand on social media.<\/p>\n\n\n\n<p>Here are a few of the most popular paid social media brand monitoring tools and the platforms they support:<\/p>\n\n<table id=\"tablepress-366\" class=\"tablepress tablepress-id-366 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Facebook<\/th><th class=\"column-3\">Instagram<\/th><th class=\"column-4\">X<\/th><th class=\"column-5\">LinkedIn<\/th><th class=\"column-6\">Threads<\/th><th class=\"column-7\">TikTok<\/th><th class=\"column-8\">YouTube<\/th><th class=\"column-9\">Pinterest<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Brandwatch<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\">\u2714\ufe0f<\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\">\u2714\ufe0f<\/td><td class=\"column-6\">\u274c<\/td><td class=\"column-7\">\u2714\ufe0f<\/td><td class=\"column-8\">\u2714\ufe0f<\/td><td class=\"column-9\">\u274c<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Sproutsocial<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\">\u2714\ufe0f<\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\">\u2714\ufe0f<\/td><td class=\"column-6\">\u2714\ufe0f<\/td><td class=\"column-7\">\u274c<\/td><td class=\"column-8\">\u2714\ufe0f<\/td><td class=\"column-9\">\u2714\ufe0f<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Mention<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\">\u2714\ufe0f<\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\">\u2714\ufe0f<\/td><td class=\"column-6\">\u274c<\/td><td class=\"column-7\">\u2714\ufe0f<\/td><td class=\"column-8\">\u2714\ufe0f<\/td><td class=\"column-9\">\u274c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n\n<p>Some social networks like LinkedIn don\u2019t have a publicly accessible API, so for monitoring platforms like this, you\u2019d need to use one of the paid tools above or try my \u201chacky\u201d methods below.<\/p>\n\n<\/div>\n\n<p>If you don\u2019t want to use a paid tool, there are other ways to monitor your brand for free. For instance, at Ahrefs, we monitor Twitter, or \u201cX\u201d as it\u2019s now known, using a <a href=\"https:\/\/developer.x.com\/en\/docs\/tutorials\/get-customized-tweet-notifications-where-you-want-them\">webhook in Slack<\/a>.<\/p>\n\n\n\n<p>More simply, we get a feed of \u201cahrefs\u201d mentions in our Slack workspace. It looks something like&nbsp;this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"1186\" class=\"wp-image-183213\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-ahrefs-brand-mentions-in-our-twitter-f.jpg\" alt=\"Monitoring Ahrefs' Brand Mentions In Our Twitter Feed In Slack\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-ahrefs-brand-mentions-in-our-twitter-f.jpg 1392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-ahrefs-brand-mentions-in-our-twitter-f-499x425.jpg 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-ahrefs-brand-mentions-in-our-twitter-f-768x654.jpg 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\"><\/figure>\n\n\n\n\n\n<p>It still requires a manual review, but it\u2019s useful for tracking brand mentions within your workspace.<\/p>\n\n\n\n<p>Once you\u2019ve decided which platform you want to monitor and picked a tool, brand monitoring becomes more about analyzing the intent of the comments. We call this sentiment analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_jos4tze0bmtv\"><\/a>Understand the dominant sentiment for your&nbsp;brand<\/h3>\n\n\n\n<p>Sentiment analysis is a process of classifying text into positive, negative, or neutral groups. It\u2019s an important part of social media brand monitoring because it gives you a clear idea of what your customers think about your&nbsp;brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1016\" class=\"wp-image-183214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-types-illustration.jpg\" alt=\"Sentiment Types Illustration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-types-illustration.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-types-illustration-669x425.jpg 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-types-illustration-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-types-illustration-768x488.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-types-illustration-1536x975.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive sentiment<\/strong> \u2013 Shows what customers like and about your product and how you can improve it<\/li>\n\n\n\n<li><strong>Negative sentiment<\/strong> \u2013 Shows you what customers don\u2019t like about your product and what you\u2019re doing&nbsp;wrong<\/li>\n\n\n\n<li><strong>Neutral sentiment<\/strong> \u2013 Lacks strong positive or negative sentiment<\/li>\n<\/ul>\n\n\n\n<p>For most companies, the trick is to find and deal with bad reviews\u2014or negative sentiment\u2014before they get out of hand and decide how to take action (improve service, apologize, offer a voucher.)<\/p>\n\n\n\n<p>The paid tools mentioned earlier have sentiment analysis built into their interfaces, making identifying bad comments easy.<\/p>\n\n\n\n<p>For example, on <a href=\"https:\/\/www.brandwatch.com\">Brandwatch<\/a>, here\u2019s an example of how this tool flags negative sentiment reviews.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"550\" class=\"wp-image-183215\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/negative-sentiment-example-via-brandwatch.jpg\" alt=\"Negative Sentiment Example, via Brandwatch\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/negative-sentiment-example-via-brandwatch.jpg 1980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/negative-sentiment-example-via-brandwatch-680x189.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/negative-sentiment-example-via-brandwatch-768x213.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/negative-sentiment-example-via-brandwatch-1536x427.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\"><\/figure>\n\n\n\n\n\n<p>Here is an example of a positive sentiment review using the same tool. The comments are clearly labeled in these examples.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"566\" class=\"wp-image-183216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/positive-sentiment-example-via-brandwatch.jpg\" alt=\"Positive Sentiment Example, Via Brandwatch\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/positive-sentiment-example-via-brandwatch.jpg 1980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/positive-sentiment-example-via-brandwatch-680x194.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/positive-sentiment-example-via-brandwatch-768x220.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/positive-sentiment-example-via-brandwatch-1536x439.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\"><\/figure>\n\n\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a> also has a sentiment summary to see how people react to your social media&nbsp;posts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"428\" class=\"wp-image-183217\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-summary-via-sprout-social.png\" alt=\"Sentiment Summary, via Sprout Social\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-summary-via-sprout-social.png 1214w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-summary-via-sprout-social-680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-summary-via-sprout-social-768x271.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\"><\/figure>\n\n\n\n\n\n<p><a href=\"https:\/\/awario.com\">Awario<\/a> is another tool with good sentiment analysis functionality and charts customer sentiment in a clear dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1055\" height=\"379\" class=\"wp-image-183218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-results-via-awario.png\" alt=\"Sentiment Analysis Results, via Awario\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-results-via-awario.png 1055w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-results-via-awario-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-results-via-awario-768x276.png 768w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\"><\/figure>\n\n\n\n\n\n<p><a href=\"https:\/\/mention.com\/en\/\">Mention<\/a> is also a cost-effective (and my personal favorite) way to monitor your brand, as well as monitoring websites and forums. It also works across social media from TikTok to Pinterest and (even <a href=\"https:\/\/en.support.mention.com\/en\/articles\/1851655-sources-that-mention-keyword-crawls#-radio--tv-\">radio and TV in the U.S.<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1432\" class=\"wp-image-183219\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-summary-via-mention-com.png\" alt=\"Sentiment Analysis Summary, Via Mention.com\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-summary-via-mention-com.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-summary-via-mention-com-608x425.png 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-summary-via-mention-com-768x537.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/sentiment-analysis-summary-via-mention-com-1536x1074.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>There is no shortage of paid tools for monitoring social media sentiment\u2014but they often come at a&nbsp;price.<\/p>\n\n\n\n<p>If you want a more cost-effective alternative to these tools and are prepared to do some work, you can use a tool like <a href=\"https:\/\/text2data.com\/\">Text to Data\u2019s<\/a> Google Sheets API. It costs around $17 for 5000 API&nbsp;calls.<\/p>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/text2data.com\/Demo\">demo of how it works<\/a>, and here\u2019s my 30-second test using the Sheets API and some made-up reviews to test how it classed them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"216\" class=\"wp-image-183220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/my-scrappy-sentiment-analysis-in-google-sheets.png\" alt=\"My Scrappy Sentiment Analysis in Google Sheets\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/my-scrappy-sentiment-analysis-in-google-sheets.png 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/my-scrappy-sentiment-analysis-in-google-sheets-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/my-scrappy-sentiment-analysis-in-google-sheets-768x198.png 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\"><\/figure>\n\n\n\n\n\n<p>If you have comments on a particular post you\u2019d like to analyze, you could use this tool to analyze the sentiment and scrape data from your social media feed using a tool like <a href=\"https:\/\/pandaextract.com\/\">Panda Extract<\/a>.<\/p>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Brand monitoring on websites\" data-section=\"2-brand-monitoring-on-websites\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183211-_av395ndymos0\"><\/a>2. Brand monitoring on websites<\/h2>\n\n<\/div><\/div>\n\n<p>With at least <a href=\"https:\/\/www.statista.com\/chart\/19058\/number-of-websites-online\/\">1.88 billion websites online globally<\/a>, there\u2019s a <em>slight<\/em> chance a few might mention your brand. So, how can you best monitor your brand mentions? Here\u2019s what I suggest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_liwzkugqj9dv\"><\/a>Start with Google<\/h3>\n\n\n\n<p>Googling your brand name is the fastest way to find out what type of website your brand is mentioned on.<\/p>\n\n\n\n<p>As many different types of websites get pulled into the Google search results as <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/serp-features\">SERP features<\/a>, it\u2019s a good way to understand what websites you need to focus on as part of your website brand monitoring strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1924\" height=\"2018\" class=\"wp-image-183221\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-search-results-serp-features-show-content-f.jpg\" alt=\"Google Search Results SERP Features Show Content From Many Different Types Of Websites\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-search-results-serp-features-show-content-f.jpg 1924w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-search-results-serp-features-show-content-f-405x425.jpg 405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-search-results-serp-features-show-content-f-768x806.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-search-results-serp-features-show-content-f-1464x1536.jpg 1464w\" sizes=\"auto, (max-width: 1924px) 100vw, 1924px\"><\/figure>\n\n\n\n\n\n<p>For example, if we Google \u201cVirgin Media,\u201d a UK broadband company, we can see that its brand is mentioned on many news websites.<\/p>\n\n\n\n<p>For this company, monitoring website mentions on news websites would be important, as they have the potential to impact its <a href=\"https:\/\/ahrefs.com\/blog\/online-reputation-management\/\">online reputation<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"2006\" class=\"wp-image-183222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-news-coverage-in-search-results-examp.jpg\" alt=\"Virgin Media News Coverage In Search Results Example, Via Google.com\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-news-coverage-in-search-results-examp.jpg 1276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-news-coverage-in-search-results-examp-270x425.jpg 270w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-news-coverage-in-search-results-examp-768x1207.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-news-coverage-in-search-results-examp-977x1536.jpg 977w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>So, how can we monitor mentions like this? By using alerts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_xyo6iinh53fr\"><\/a>Set up alerts<\/h3>\n\n\n\n<p>In my experience, <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a> is the easiest automated way to monitor your brand mentions across the&nbsp;web.<\/p>\n\n\n\n<p>To start receiving brand mention alerts using Ahrefs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to the <strong>More <\/strong>menu in Ahrefs<\/li>\n\n\n\n<li>Select <strong>Alerts <\/strong>from the menu dropdown<\/li>\n\n\n\n<li>Select the <strong>Mentions<\/strong> tab<\/li>\n\n\n\n<li>Click <strong>+ Add&nbsp;alert<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"850\" class=\"wp-image-183223\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-ahrefs-alerts.png\" alt=\"Setting Up Ahrefs' Alerts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-ahrefs-alerts.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-ahrefs-alerts-574x425.png 574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-ahrefs-alerts-768x569.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/figure>\n\n\n\n\n\n<p>Then:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter your brand name in the <strong>Search query<\/strong> column<\/li>\n\n\n\n<li>Add your domain to the <strong>Exclude domains <\/strong>field<\/li>\n\n\n\n<li>Set the <strong>Interval<\/strong> to the frequency you desire<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1162\" height=\"1142\" class=\"wp-image-183224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-a-new-alert-via-ahrefs-alerts.png\" alt=\"Setting Up A New Alert, Via Ahrefs' Alerts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-a-new-alert-via-ahrefs-alerts.png 1162w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-a-new-alert-via-ahrefs-alerts-432x425.png 432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-a-new-alert-via-ahrefs-alerts-768x755.png 768w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\"><\/figure>\n\n\n\n\n\n<p>I\u2019ve gone for <strong>Daily<\/strong>, but you can also select <strong>Weekly<\/strong> if you want less frequent updates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_jp3726ontkpj\"><\/a>Monitor your organic brand keywords<\/h3>\n\n\n\n<p>To monitor the <em>exact<\/em> keywords people use to search for your brand in Google, you can use the <strong>Brand<\/strong> filter in Ahrefs.<\/p>\n\n\n\n<p>To do&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and enter your brand name in the search box<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report and select <strong>Branded<\/strong>, then hit <strong>Apply<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1862\" height=\"1248\" class=\"wp-image-183225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-branded-keywords-identification-via.jpg\" alt=\"Virgin Media Branded Keywords Identification, via Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-branded-keywords-identification-via.jpg 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-branded-keywords-identification-via-634x425.jpg 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-branded-keywords-identification-via-768x515.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/virgin-media-branded-keywords-identification-via-1536x1029.jpg 1536w\" sizes=\"auto, (max-width: 1862px) 100vw, 1862px\"><\/figure>\n\n\n\n\n\n<p>Once you\u2019ve done that, you can select <strong>Clusters by Parent Topic<\/strong> to get an overview of some of the most important keywords for your&nbsp;brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"416\" class=\"wp-image-183226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/highlight-of-clusters-by-parent-topic-via-matchin.png\" alt=\"Highlight of Clusters by Parent Topic, via Matching Terms Report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/highlight-of-clusters-by-parent-topic-via-matchin.png 940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/highlight-of-clusters-by-parent-topic-via-matchin-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/highlight-of-clusters-by-parent-topic-via-matchin-768x340.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\"><\/figure>\n\n\n\n\n\n<p>Clicking any of the keywords we can find the exact Google search results for this topic. I\u2019m going to click on \u201ccancel virgin media.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"870\" class=\"wp-image-183227\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/clusters-views-via-ahrefs.png\" alt=\"Clusters views, via Ahrefs \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/clusters-views-via-ahrefs.png 836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/clusters-views-via-ahrefs-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/clusters-views-via-ahrefs-768x799.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\"><\/figure>\n\n\n\n\n\n<p>Clicking the keyword (or any of these keywords) takes us to the <strong>SERP Overview<\/strong> page\u2014which shows Google\u2019s top results for that keyword.<\/p>\n\n\n\n<p>From here, we can see two things. 1) The community subdomain mostly deals with this keyword. 2) There is one Reddit thread that we probably should be monitoring\u2014as it represents a reputational risk.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"1540\" class=\"wp-image-183228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/serp-overview-via-ahrefs.jpg\" alt=\"SERP Overview, via Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/serp-overview-via-ahrefs.jpg 1244w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/serp-overview-via-ahrefs-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/serp-overview-via-ahrefs-768x951.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/serp-overview-via-ahrefs-1241x1536.jpg 1241w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\"><\/figure>\n\n\n\n\n\n<p>Here is an example of how I would approach brand monitoring on Reddit for Ahrefs using Google Alerts. It\u2019s as simple as entering <strong>site:reddit.com<\/strong> followed by your brand&nbsp;name.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"448\" class=\"wp-image-183229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-alerts-example-for-tracking-reddit-brand-me.png\" alt=\"Google Alerts Example For Tracking Reddit Brand Mentions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-alerts-example-for-tracking-reddit-brand-me.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-alerts-example-for-tracking-reddit-brand-me-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-alerts-example-for-tracking-reddit-brand-me-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-alerts-example-for-tracking-reddit-brand-me-650x220.png 650w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n\n<p>If you want to monitor a different site, you can change the website and the brand name to anything else you&nbsp;want.<\/p>\n\n<\/div>\n\n<p>Or if your brand name is your Reddit username, you could update your Reddit User settings to include <strong>Username mentions<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1091\" class=\"wp-image-183230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/tracking-a-reddit-username-mention-in-reddit-com.png\" alt=\"Tracking a Reddit Username Mention In Reddit.com\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/tracking-a-reddit-username-mention-in-reddit-com.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/tracking-a-reddit-username-mention-in-reddit-com-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/tracking-a-reddit-username-mention-in-reddit-com-768x409.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/tracking-a-reddit-username-mention-in-reddit-com-1536x818.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_lho5srt879nm\"><\/a>Monitor your paid competitor brand mentions<\/h3>\n\n\n\n<p>We\u2019ve talked about organic brand monitoring, but what about when websites put up ads targeting keywords with your brand name in&nbsp;them?<\/p>\n\n\n\n<p>If you want to monitor your brand mentions in your competitor\u2019s Google ads, you can do this in Ahrefs as well\u2014and even see the exact copy they&nbsp;used.<\/p>\n\n\n\n<p>To do this, enter a competitor\u2019s domain in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, head to the <strong>Paid keyword<\/strong> report, and add a <strong>Keyword<\/strong> filter with your brand&nbsp;name.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"1220\" class=\"wp-image-183231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-paid-brand-mentions-using-ahrefs-paid.png\" alt=\"Monitoring Paid Brand Mentions Using Ahrefs' Paid Keywords Report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-paid-brand-mentions-using-ahrefs-paid.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-paid-brand-mentions-using-ahrefs-paid-400x425.png 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/monitoring-paid-brand-mentions-using-ahrefs-paid-768x816.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/figure>\n\n\n\n\n\n<p>Then, to see more information about the ad, click the ads dropdown icon to reveal the <strong>Ad position history<\/strong>. Hovering over the colored blocks will show all the details of the&nbsp;ad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"666\" class=\"wp-image-183232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ad-position-history-report-screenshot-via-ahrefs.png\" alt=\"Ad position History Report Screenshot, Via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ad-position-history-report-screenshot-via-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ad-position-history-report-screenshot-via-ahrefs-680x221.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ad-position-history-report-screenshot-via-ahrefs-768x250.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ad-position-history-report-screenshot-via-ahrefs-1536x500.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>Monitoring your brand on competitor ads gives you a sense of which competitors are spending the most on bidding on your brand. It also gives you an insight into which keywords they feel are valuable.<\/p>\n\n\n\n<p>Monitoring paid brand mentions of your brand is important because competitors may bid on key brand terms and siphon off some of your brand traffic.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.linkedin.com\/in\/petershankman\">Peter Shankman<\/a> recently noticed that his competitor, Qwoted, was bidding on his brand keyword \u201csource of sources.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"1596\" class=\"wp-image-183233\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/peter-shankman-brand-bidding-example.jpg\" alt=\"Peter Shankman Brand Bidding Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/peter-shankman-brand-bidding-example.jpg 1002w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/peter-shankman-brand-bidding-example-267x425.jpg 267w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/peter-shankman-brand-bidding-example-768x1223.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/peter-shankman-brand-bidding-example-964x1536.jpg 964w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\"><\/figure>\n\n\n\n\n\n<p>If we enter \u201cqwoted.com\u201d into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and jump into the <strong>Ads<\/strong> report, we can see that Qwoted is bidding on more than just the Source of Sources keyword. It\u2019s bidding on a number of different \u201calternative\u201d keywords that could potentially impact a wide range of brands.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1107\" class=\"wp-image-183234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/qwoted-bidding-on-alternative-keywords-example.jpg\" alt=\"Qwoted Bidding on Alternative Keywords Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/qwoted-bidding-on-alternative-keywords-example.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/qwoted-bidding-on-alternative-keywords-example-680x368.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/qwoted-bidding-on-alternative-keywords-example-768x415.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/qwoted-bidding-on-alternative-keywords-example-1536x830.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>Across one keyword, this might not make a lot of difference, but if your competitors bid across a large range of your keywords, it could impact your business. This is why it\u2019s a good idea to have a strategy for monitoring ads that mention your brand&nbsp;name.<\/p>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Brand monitoring in AI\" data-section=\"brand-monitoring-ai\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183211-_gd8r461t9fx9\"><\/a>3. Brand monitoring in&nbsp;AI<\/h2>\n\n<\/div><\/div>\n\n<p>AI presents a new brand monitoring challenge. Your brand can be mentioned at any time in AI overviews and chatbot conversations without you knowing.<\/p>\n<p>AI platforms like ChatGPT and Perplexity don\u2019t provide analytics tools to help you track citations. Google gatekeeps useful data on your brand presence in AI overviews.<\/p>\n<p>And to top it off, AI answers are never&nbsp;fixed.<\/p>\n<p>Even if you submit the same query, you\u2019ll get a different response. This makes reverse-engineering your AI visibility incredibly difficult, unless you track it at scale over&nbsp;time.<\/p>\n<p>So how can you monitor your brand mentions in AI reliably?<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> can help with this. It shows you your brand\u2019s total AI overview ownership\u2014including mentions, traffic, and market share\u2014and tracks how that grows or dips over&nbsp;time.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Brand-Radar-for-AI-Overviews.jpg\" alt=\"A screenshot of Ahrefs Brand Radar tool showing mentions in ai overviews for ahrefs, semrush, mox, se ranking, buzzsumo, and majestic, for the keyword 'backlinks'. Ahrefs gains the most mentions, followed by SEMrush, and Moz\" width=\"1630\" height=\"1744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Brand-Radar-for-AI-Overviews.jpg 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Brand-Radar-for-AI-Overviews-397x425.jpg 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Brand-Radar-for-AI-Overviews-768x822.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Brand-Radar-for-AI-Overviews-1436x1536.jpg 1436w\" sizes=\"auto, (max-width: 1630px) 100vw, 1630px\"><\/figure>\n\n\n\n\n\n<p>If you also want to monitor how your brand is portrayed in LLMs and AI conversations, there are a couple of things you can&nbsp;do.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask LLMs questions about your&nbsp;brand<\/li>\n\n\n\n<li>Analyze LLM autocompletes<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s take a quick look at each of&nbsp;these.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_kf8ak4cprc3o\"><\/a>Asking LLMs questions about your&nbsp;brand<\/h3>\n\n\n\n<p>I asked Perplexity what it knew about Ahrefs. This is what it&nbsp;said.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"1368\" class=\"wp-image-183236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-perplexity-what-it-knows-about-ahrefs-brand.jpg\" alt=\"Asking Perplexity What It Knows About Ahrefs Brand\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-perplexity-what-it-knows-about-ahrefs-brand.jpg 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-perplexity-what-it-knows-about-ahrefs-brand-418x425.jpg 418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-perplexity-what-it-knows-about-ahrefs-brand-768x782.jpg 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><\/figure>\n\n\n\n\n\n<p>The answer is okay, but, interestingly, one of the sources for the answer is one of our competitors\u2014not ideal. If we re-run the same question in ChatGPT, we get a more simplified answer with less detail.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"682\" class=\"wp-image-183237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-chatgpt-what-it-knows-about-ahrefs.png\" alt=\"Asking ChatGPT What It Knows About Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-chatgpt-what-it-knows-about-ahrefs.png 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-chatgpt-what-it-knows-about-ahrefs-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/asking-chatgpt-what-it-knows-about-ahrefs-768x446.png 768w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><\/figure>\n\n\n\n\n\n<p>I\u2019m not convinced that either of these answers is <em>that<\/em> great, so what can we do to influence how our brand is portrayed in LLMs? The answer is <a href=\"https:\/\/ahrefs.com\/blog\/llm-optimization\/\">LLMO<\/a>. My colleague, <a href=\"https:\/\/uk.linkedin.com\/in\/louise-linehan\">Louise Linehan<\/a>, wrote a fantastic article on this topic, which you should check out if you are interested in this&nbsp;topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_abug5xjqk0b2\"><\/a>Research LLM autocompletes<\/h3>\n\n\n\n<p>If you start typing your brand into LLMs, they usually add some autocomplete suggestions below your search, in the same way that Google has done for many&nbsp;years.<\/p>\n\n\n\n<p>I\u2019ve provided a quick example using Perplexity below and typing in Ahrefs.<\/p>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"472\" class=\"wp-image-183238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-autocompletes-on-perplexity.png\" alt=\"Ahrefs Autocompletes on Perplexity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-autocompletes-on-perplexity.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-autocompletes-on-perplexity-680x256.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-autocompletes-on-perplexity-768x289.png 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n\n\n\n<p>For Ahrefs, there aren\u2019t too many big surprises here. One of the autocompletes is for our <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker<\/a> and some of the free versions of our tools, like our <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO extension<\/a>.<\/p>\n\n\n\n<p>Interestingly\u2014one of these autocompletes is in French, which could provide insights for our international marketing team.<\/p>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Future trends of brand monitoring\" data-section=\"future-trends-of-brand-monitoring\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183211-_2jsw4zf12oq4\"><\/a>Future trends of brand monitoring<\/h2>\n\n<\/div><\/div>\n\n<p>So, what does the future of brand monitoring look like? I think we\u2019ll see three key developments.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased importance of&nbsp;LLMs<\/li>\n\n\n\n<li>More advanced sentiment analysis<\/li>\n\n\n\n<li>More Reddit<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_uadw7ql0lgan\"><\/a>Increased importance of brand monitoring on&nbsp;LLMs<\/h3>\n\n\n\n<p>Brand monitoring currently concentrates on social media, but I believe that as LLMs become more influential, we\u2019ll see more brand monitoring on LLMs as well as websites and social media.<\/p>\n\n\n\n<p>At Ahrefs, we already get a constant stream of leads from ChatGPT, so it doesn\u2019t seem that farfetched to believe that monitoring how your brand is represented on LLMs will soon become more important.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"1110\" class=\"wp-image-183239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-leads-for-ahrefs-from-chatgpt.png\" alt=\"Screenshot Of Leads For Ahrefs From ChatGPT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-leads-for-ahrefs-from-chatgpt.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-leads-for-ahrefs-from-chatgpt-199x425.png 199w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_6kml6tkn6lt4\"><\/a>More advanced sentiment analysis<\/h3>\n\n\n\n<p>At the moment, sentiment analysis is generally categorized into positive, negative, and neutral categories.<\/p>\n\n\n\n<p>Although this is useful at a basic level, it doesn\u2019t give much indication of the more nuanced emotions and feelings behind these categorizations. I think it\u2019s fair to say that more advanced emotional sentiment analysis will become more popular in the future as it will help you to distinguish more complex emotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183211-_sj6uzpv0fndh\"><\/a>More Reddit (yes, you read it correctly)<\/h3>\n\n\n\n<p>Monitoring your brand on specific forums like Reddit is likely to become more popular in the future.<\/p>\n\n\n\n<p>The main reason is that Reddit has become much more visible on Google than it used to be just a few short years ago. We can see this using Ahrefs by cracking open a fresh <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer <\/a>screen and typing \u201creddit.com\u201d in the search box.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"949\" class=\"wp-image-183240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/reddits-incredible-increase-in-organic-traffic.png\" alt=\"Reddit's Incredible Increase In Organic Traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/reddits-incredible-increase-in-organic-traffic.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/reddits-incredible-increase-in-organic-traffic-680x315.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/reddits-incredible-increase-in-organic-traffic-768x356.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/reddits-incredible-increase-in-organic-traffic-1536x712.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Reddit will continue to become more important for brands due to a <em>slight<\/em> ~1000% boost in organic traffic in Google over the last year, which led some SEOs to poke fun at Google\u2019s expense.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"978\" class=\"wp-image-183241\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/carl-hendy-fixing-google-search-by-replacing-with.png\" alt=\"Carl Hendy Fixing Google Search By Replacing With Reddit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/carl-hendy-fixing-google-search-by-replacing-with.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/carl-hendy-fixing-google-search-by-replacing-with-521x425.png 521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/carl-hendy-fixing-google-search-by-replacing-with-768x627.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183211-_ito61yltal5f\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>It\u2019s tempting to think of brand monitoring in its traditional definition\u2014only focusing on social media. But, in my opinion, it has a broader meaning, which includes websites, social media, and now&nbsp;LLMs.<\/p>\n\n\n\n<p>Your brand can be mentioned anywhere online. If you want to track all the conversations around your brand, it follows that you shouldn\u2019t only focus on social media.<\/p>\n\n\n\n<p>Got questions? Let me know <a href=\"https:\/\/uk.linkedin.com\/in\/chris-haines-seo\">on LinkedIn.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>But often, brand monitoring is more than just responding to comments that mention your brand\u2014it\u2019s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[437],"class_list":["post-183211","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Monitoring: 3 Must-Track Areas for Success<\/title>\n<meta name=\"description\" content=\"Your phone buzzes. Someone mentioned your brand on LinkedIn... but not in a good way. Welcome to the world of brand monitoring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Monitoring: 3 Must-Track Areas for Success\" \/>\n<meta property=\"og:description\" content=\"Your phone buzzes. Someone mentioned your brand on LinkedIn... but not in a good way. Welcome to the world of brand monitoring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T10:18:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T11:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"Brand Monitoring: 3 Must-Track Areas for Success\",\"datePublished\":\"2024-12-16T10:18:09+00:00\",\"dateModified\":\"2025-04-24T11:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\"},\"wordCount\":2463,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-3-must-track-areas-for-by-chris-haines-marketing-1.jpg\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/\",\"name\":\"Brand Monitoring: 3 Must-Track Areas for Success\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/brand-monitoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/brand-monitoring-venn-diagram-showing-overlap-bet.jpg\",\"datePublished\":\"2024-12-16T10:18:09+00:00\",\"dateModified\":\"2025-04-24T11:37:48+00:00\",\"description\":\"Your phone buzzes. 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