{"id":183132,"date":"2024-12-09T06:14:29","date_gmt":"2024-12-09T11:14:29","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=183132"},"modified":"2025-07-21T11:23:29","modified_gmt":"2025-07-21T16:23:29","slug":"small-business-seo-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/small-business-seo-tools\/","title":{"rendered":"7 Free and Beginner-Friendly Small Business SEO&nbsp;Tools"},"content":{"rendered":"\n\n\n<div class=\"intro-txt\"> SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry.&nbsp;<\/div>\n\n\n\n<p>These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY&nbsp;SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183132-_bre9u6tnc3to\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Ahrefs\"> 1. Ahrefs&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.<\/p>\n\n\n\n<p>Many small business owners get started for free with <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> which gives them access to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"wistia\" id=\"arve-wistia-00j6vqn3af\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore wistia_embed\" credentialless data-arve=\"arve-wistia-00j6vqn3af\" data-lenis-prevent data-src-no-ap=\"https:\/\/fast.wistia.net\/embed\/iframe\/00j6vqn3af?dnt=1&amp;autoPlay=false\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"no-referrer\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox allow-forms\" scrolling=\"no\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/00j6vqn3af?dnt=1&amp;autoPlay=false\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>With these tools, you&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor your website\u2019s health<\/li>\n\n\n\n<li>Know your backlinks<\/li>\n\n\n\n<li>See what keywords give you traffic<\/li>\n\n\n\n<li>Track any growth or declines in your SEO performance<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re working with an agency or freelancer for SEO, it\u2019s also one of the best ways to monitor what they\u2019re doing and verify the results they\u2019re reporting to&nbsp;you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_qsogx6nug6rk\"><\/a>Getting started<\/h3>\n\n\n\n<p>The easiest way to set up Ahrefs is with a Google Search Console account (more on this in a moment).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"824\" class=\"wp-image-183133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/importing-a-project-in-ahrefs-by-using-google-sear.png\" alt=\"Importing a project in Ahrefs by using Google Search Console.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/importing-a-project-in-ahrefs-by-using-google-sear.png 783w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/importing-a-project-in-ahrefs-by-using-google-sear-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/importing-a-project-in-ahrefs-by-using-google-sear-768x808.png 768w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\"><\/figure>\n\n\n\n\n\n<p>You can also just enter your website, press the \u201cstart for free\u201d button, and follow the prompts to fill out the rest of your information.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"442\" class=\"wp-image-183134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-set-up-process-.png\" alt=\"Ahrefs Webmaster Tools set up process.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-set-up-process-.png 1139w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-set-up-process--680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-set-up-process--768x298.png 768w\" sizes=\"auto, (max-width: 1139px) 100vw, 1139px\"><\/figure>\n\n\n\n\n\n<p>If you\u2019re interested in seeing what your competitors are doing and figuring out their SEO strategy, you can also try out the <a href=\"https:\/\/ahrefs.com\/blog\/starter-plan\/\">Starter plan<\/a> for only $29\/month.<\/p>\n\n\n\n<p>It lets you spy on your competitors and find new keywords to improve your own SEO for a low&nbsp;cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Google Search Console\"> 2. Google Search Console&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Google offers a range of free tools that can be used for SEO. The most important for monitoring your search visibility is Google Search Console (GSC for&nbsp;short).<\/p>\n\n\n\n<p>It provides data directly from Google about how your website is performing in its search results. This data can show&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What keywords you\u2019re ranking for<\/li>\n\n\n\n<li>If there are any technical issues<\/li>\n\n\n\n<li>How many people are clicking on your website<\/li>\n<\/ul>\n\n\n\n<p>While it sounds like this data overlaps with what you can access in Ahrefs, there are some limitations. These mean that you can\u2019t see all your data in the GSC platform.<\/p>\n\n\n\n<p>Here\u2019s a comparison of the&nbsp;two:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1032\" height=\"962\" class=\"wp-image-183135\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-vs-google-search-console-da.png\" alt=\"Ahrefs Webmaster Tools vs Google Search Console data accessibility and limitations.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-vs-google-search-console-da.png 1032w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-vs-google-search-console-da-456x425.png 456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/ahrefs-webmaster-tools-vs-google-search-console-da-768x716.png 768w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\"><\/figure>\n\n\n\n\n\n<p>Despite its limitations, GSC is the only tool offering you data from Google about your website\u2019s SEO visibility, so it\u2019s an essential tool to have in your toolkit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_f5f7hdxznlzk\"><\/a>Getting started<\/h3>\n\n\n\n<p>You\u2019ll need to have an existing Google or Gmail account before you can set up a Google Search Console account.<\/p>\n\n\n\n<p>If you\u2019re on WordPress, the easiest way to set up GSC is by using <a href=\"https:\/\/sitekit.withgoogle.com\/\">Google\u2019s Site Kit plugin<\/a>. This plugin can connect your website to the following Google properties automatically:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"287\" class=\"wp-image-183136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-sitekit-can-set-up-search-console-analytic.png\" alt=\"Google SiteKit can set up Search Console, Analytics, PageSpeed insights and AdSense.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-sitekit-can-set-up-search-console-analytic.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-sitekit-can-set-up-search-console-analytic-680x155.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/google-sitekit-can-set-up-search-console-analytic-768x175.png 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\"><br>If your site is not using WordPress, it\u2019s just a matter of following the prompts on the <a href=\"https:\/\/search.google.com\/search-console\/about\">GSC landing page<\/a>:<\/figure>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1383\" height=\"516\" class=\"wp-image-183137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-google-search-console-.png\" alt=\"Getting started with Google Search Console.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-google-search-console-.png 1383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-google-search-console--680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-google-search-console--768x287.png 768w\" sizes=\"auto, (max-width: 1383px) 100vw, 1383px\"><\/figure>\n\n\n\n\n\n<p>Once you click the \u201cStart Now\u201d button, you\u2019ll be prompted to log in to your Google account. Then you\u2019ll be guided on how to connect your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Google Business Profile\"> 3. Google Business Profile&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>A Google Business Profile (also known as a Google Business Listing or Google My Business profile) is essential for small business owners operating in a local&nbsp;area.<\/p>\n\n\n\n<p>Here\u2019s what your profile might look like if you already have one set&nbsp;up:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"1054\" class=\"wp-image-183138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-google-business-listing-from-shine-lawy.jpg\" alt=\"Example of Google Business listing from Shine Lawyers in Brisbane.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-google-business-listing-from-shine-lawy.jpg 723w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-google-business-listing-from-shine-lawy-292x425.jpg 292w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\"><\/figure>\n\n\n\n\n\n<p>Without one of these, your business cannot show up on Google Maps\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"261\" class=\"wp-image-183139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/shine-lawyers-on-google-maps-.png\" alt=\"Shine Lawyers on Google Maps.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/shine-lawyers-on-google-maps-.png 881w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/shine-lawyers-on-google-maps--680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/shine-lawyers-on-google-maps--768x228.png 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\"><\/figure>\n\n\n\n\n\n<p>\u2026 and, people cannot leave you a review on Google.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1609\" height=\"745\" class=\"wp-image-183140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-where-customers-can-write-a-review-for-you.jpg\" alt=\"Example where customers can write a review for your business.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-where-customers-can-write-a-review-for-you.jpg 1609w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-where-customers-can-write-a-review-for-you-680x315.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-where-customers-can-write-a-review-for-you-768x356.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-where-customers-can-write-a-review-for-you-1536x711.jpg 1536w\" sizes=\"auto, (max-width: 1609px) 100vw, 1609px\"><\/figure>\n\n\n\n\n\n<p>It also allows you to show up for many local keywords in Google Search results, in the map pack and also with local service ads.<\/p>\n\n\n\n<p>Thankfully, it\u2019s super easy to get set up, here\u2019s how.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_oe6z7h40gtu1\"><\/a>Getting started<\/h3>\n\n\n\n<p>Start by visiting <a href=\"https:\/\/www.google.com\/business\/\">this page<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"636\" class=\"wp-image-183141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-creating-a-google-business-pr.png\" alt=\"Getting started with creating a Google Business Profile.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-creating-a-google-business-pr.png 1187w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-creating-a-google-business-pr-680x364.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/getting-started-with-creating-a-google-business-pr-768x411.png 768w\" sizes=\"auto, (max-width: 1187px) 100vw, 1187px\"><\/figure>\n\n\n\n\n\n<p>Follow the prompts to set up your business listing. You\u2019ll be asked to fill out information like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your business name<\/li>\n\n\n\n<li>Your business category<\/li>\n\n\n\n<li>Your contact details<\/li>\n\n\n\n<li>Your location (for customers to&nbsp;visit)<\/li>\n\n\n\n<li>Your address where your business is located (even if you don\u2019t have a&nbsp;store)<\/li>\n\n\n\n<li>Your products or services<\/li>\n\n\n\n<li>Your opening hours<\/li>\n\n\n\n<li>A general description of your business<\/li>\n\n\n\n<li>Images of your business and its premises<\/li>\n<\/ul>\n\n\n\n<p>Make sure you fill everything out in full. Don\u2019t cut corners here, this is your chance to show people who search on Google everything they need to know about your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Web Analytics\"> 4. Web Analytics&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs\u2019 Web Analytics<\/a> is another free tool that is very useful for small business owners. It\u2019s a simple, privacy-friendly alternative to Google Analytics. It helps you monitor who\u2019s visiting your website and how they\u2019re interacting with your content.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190064\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2025-07-22-at-1.11.20\u202fam.png\" alt=\"Ahrefs' Web Analytics Traffic Overview and Views\" width=\"1382\" height=\"686\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2025-07-22-at-1.11.20\u202fam.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2025-07-22-at-1.11.20\u202fam-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2025-07-22-at-1.11.20\u202fam-768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2025-07-22-at-1.11.20\u202fam-400x200.png 400w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/figure>\n\n\n\n\n\n<p>You can&nbsp;see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What marketing channels they find you&nbsp;from<\/li>\n\n\n\n<li>What pages they visit&nbsp;most<\/li>\n\n\n\n<li>Which pages they convert on the&nbsp;most<\/li>\n\n\n\n<li>How they navigate through your website<\/li>\n<\/ul>\n\n\n\n<p>For SEO specifically, you\u2019ll need to filter your reports to show you data from organic search channels:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2025-07-22-at-2.17.59\u202fam.png\" alt=\"Search and organic channels in Ahrefs' Web Analytics\" width=\"532\" height=\"687\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2025-07-22-at-2.17.59\u202fam.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2025-07-22-at-2.17.59\u202fam-329x425.png 329w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_gdk5az481dcm\"><\/a>Getting started<\/h3>\n\n\n\n<p>The easiest way to get started if you use a WordPress website is with a <a href=\"https:\/\/wordpress.org\/plugins\/wp-headers-and-footers\/\">headers and footer plugin<\/a> that allows you to copy the installation code directly into the head of your website. You can also <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/10247870-about-ahrefs-web-analytics\">follow these directions<\/a> for further information.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Bing Webmaster Tools\"> 5. Bing Webmaster Tools&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Bing Webmaster Tools is like a love child between Google Search Console and Ahrefs.<\/p>\n\n\n\n<p>It offers all the search data directly from Bing along with juicy SEO data that you could only otherwise access from an SEO&nbsp;tool.<\/p>\n\n\n\n<p>It\u2019s not as granular as Ahrefs but also far more than you get from Google.<\/p>\n\n\n\n<p>While you may be thinking that Bing isn\u2019t all that popular compared to Google, there are two reasons I recommend you still set up this free&nbsp;tool.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You get access to Microsoft Clarity, a free tool for measuring conversion and user experience data on your website. It offers heatmaps, click insights, and data about common user behaviors.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"719\" class=\"wp-image-183144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-microsoft-claritys-dashboard-with-user.png\" alt=\"Example of Microsoft Clarity's dashboard with user and click data.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-microsoft-claritys-dashboard-with-user.png 1216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-microsoft-claritys-dashboard-with-user-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-microsoft-claritys-dashboard-with-user-768x454.png 768w\" sizes=\"auto, (max-width: 1216px) 100vw, 1216px\"><\/figure>\n<figure class=\"wp-block-image\">2. Bing\u2019s index powers ChatGPT\u2019s search engine results. The websites in Bing\u2019s index will also show up in ChatGPT\u2019s responses. While it\u2019s not the only data source, <a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1ggixzy\/comment\/luq907a\/\">OpenAI\u2019s leadership confirmed it\u2019s an important one<\/a>:<\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"403\" class=\"wp-image-183145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-reddit-ama-where-openais-leadership.png\" alt=\"Screenshot of Reddit AMA where OpenAi's leadership confirmed Bing is an important data source for ChatGPT's search engine.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-reddit-ama-where-openais-leadership.png 985w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-reddit-ama-where-openais-leadership-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/screenshot-of-reddit-ama-where-openais-leadership-768x314.png 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_bmvkwyy6p8o2\"><\/a>Getting started<\/h3>\n\n\n\n<p>Thankfully, the hard work is already done. You can set up Bing Webmaster Tools by connecting it to your Google Search Console:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"748\" class=\"wp-image-183146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-bing-webmaster-tools-using-google-searc.png\" alt=\"Setting up Bing Webmaster Tools using Google Search Console.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-bing-webmaster-tools-using-google-searc.png 1140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-bing-webmaster-tools-using-google-searc-648x425.png 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/setting-up-bing-webmaster-tools-using-google-searc-768x504.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/figure>\n\n\n\n\n\n<p>Otherwise, just follow the prompts. It will be a very similar process to how you set up&nbsp;GSC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183132-_4974pqp0hdpl\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. ChatGPT\"> 6. ChatGPT&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Unlike the other tools in this list so far, ChatGPT\u2019s benefits as an SEO tool for small businesses are not in providing data.<\/p>\n\n\n\n<p>Rather, it helps with implementing SEO recommendations, creating content, and even making sense of SEO&nbsp;data.<\/p>\n\n\n\n<p>Here are some of my favorite examples of simple use cases to DIY your SEO with ChatGPT:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write click-worthy titles<\/li>\n\n\n\n<li>Fill in missing subtopics in existing content<\/li>\n\n\n\n<li>Create search-optimized outlines for your content<\/li>\n\n\n\n<li>Identify search intent for any keyword<\/li>\n\n\n\n<li>Find a list of keyword ideas<\/li>\n\n\n\n<li>Translate keywords<\/li>\n\n\n\n<li>Create, update, or improve page titles and descriptions<\/li>\n<\/ul>\n\n\n\n<p>For example, here\u2019s a simple prompt to help brainstorm article titles:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"880\" class=\"wp-image-183147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/titles-generated-by-chatgpt-for-a-post-on-best-mar.png\" alt=\"Titles generated by ChatGPT for a post on best marketing books.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/titles-generated-by-chatgpt-for-a-post-on-best-mar.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/titles-generated-by-chatgpt-for-a-post-on-best-mar-607x425.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/titles-generated-by-chatgpt-for-a-post-on-best-mar-768x538.png 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n\n\n\n\n\n<p>If you want to change the tone, you could ask it something like this instead:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"902\" class=\"wp-image-183148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/chatgpt-prompt-to-create-article-titles-that-sound.png\" alt=\"ChatGPT prompt to create article titles that sound like Tim Ferriss.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/chatgpt-prompt-to-create-article-titles-that-sound.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/chatgpt-prompt-to-create-article-titles-that-sound-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/chatgpt-prompt-to-create-article-titles-that-sound-768x552.png 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n\n\n\n\n\n<p>Or if you want to find nuanced keyword and content ideas on any topic, you could try a prompt like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"1592\" class=\"wp-image-183149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/technical-terms-related-to-coffee-generated-by-cha.jpg\" alt=\"Technical terms related to coffee generated by ChatGPT.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/technical-terms-related-to-coffee-generated-by-cha.jpg 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/technical-terms-related-to-coffee-generated-by-cha-336x425.jpg 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/technical-terms-related-to-coffee-generated-by-cha-768x972.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/technical-terms-related-to-coffee-generated-by-cha-1214x1536.jpg 1214w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_5y752iy7fj2t\"><\/a>Getting started<\/h3>\n\n\n\n<p>The easiest way to get started is to visit chatgpt.com and either use the free version or create an account to unlock more features.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-and-ahrefs\/\">How to Use Ahrefs and ChatGPT to Improve Your&nbsp;SEO<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youre-using-chatgpt-wrong\/\">ChatGPT for SEO? You\u2019re Using It&nbsp;Wrong.&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-chatgpt-visualizations\/\">How to Visualize Ahrefs Data with ChatGPT<\/a> <\/li><\/ul><\/div><\/div>\n\n<h2><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. SEO Plugins of your choice\"> 7. SEO Plugins of your choice&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>SEO plugins and apps make implementing SEO on your site so much easier. The best ones for your website depend on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What website builder your website uses<\/li>\n\n\n\n<li>What functionality you&nbsp;need<\/li>\n\n\n\n<li>What budget you\u2019re willing to&nbsp;spend<\/li>\n<\/ul>\n\n\n\n<p>If your website is built on WordPress, you can access free SEO plugins like Yoast or RankMath for implementing SEO basics like page titles and descriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"1050\" class=\"wp-image-183150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-seo-functionality-that-yoast-make-avail.png\" alt=\"Example of SEO functionality that Yoast make available to small business owners for free.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-seo-functionality-that-yoast-make-avail.png 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/example-of-seo-functionality-that-yoast-make-avail-250x425.png 250w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\"><\/figure>\n\n\n\n\n\n<p>Many website builders already include basic elements like adding page titles and descriptions. However, SEO plugins often allow you to go further and set up or amend things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your URL structure<\/li>\n\n\n\n<li>Robots.txt file<\/li>\n\n\n\n<li>Sitemap file<\/li>\n\n\n\n<li>Schema markup<\/li>\n<\/ul>\n\n\n\n<p>You could also check out SEO plugins with other more targeted functionality. For instance, the <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">Ahrefs plugin<\/a> is designed to help you audit and monitor your content\u2019s performance.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1350\" class=\"wp-image-183151\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/using-ahrefs-wordpress-plugin-to-run-a-website-co.jpg\" alt=\"Using Ahrefs' WordPress plugin to run a website content audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/using-ahrefs-wordpress-plugin-to-run-a-website-co.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/using-ahrefs-wordpress-plugin-to-run-a-website-co-645x425.jpg 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/using-ahrefs-wordpress-plugin-to-run-a-website-co-768x506.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/12\/using-ahrefs-wordpress-plugin-to-run-a-website-co-1536x1013.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-183132-_br3v8c87vlfx\"><\/a>Getting started<\/h3>\n\n\n\n<p>There are many great SEO plugins and apps out there to help you improve your website\u2019s optimization and performance in search engines.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>Check out these articles to help you discover the best ones for your&nbsp;site:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">Ahrefs SEO WordPress Plugin<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/best-seo-plugins-for-wordpress\/\">15 Best SEO Plugins for WordPress (Tried &amp; Tested)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">34 Free SEO Tools for DIY&nbsp;SEOs<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-183132-_b63v8mabdbup\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>There are many SEO tools for small businesses out there. Some are all-in-one platforms, like Ahrefs; others are specialist tools to help fulfill a specific use&nbsp;case.<\/p>\n\n\n\n<p>Generally, you can DIY your SEO with nothing more than the above tools, which are both free and beginner-friendly. They\u2019ll get you by for a long&nbsp;time!<\/p>\n\n\n\n<p>If you want to improve your SEO, you can upgrade to the <a href=\"https:\/\/ahrefs.com\/blog\/starter-plan\/\">Ahrefs Starter plan<\/a> for as little as $29\/month to do more keyword and competitive research.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY&nbsp;SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small business owners get started for free with Ahrefs Webmaster Tools which<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[458],"class_list":["post-183132","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Free and Beginner-Friendly Small Business SEO Tools<\/title>\n<meta name=\"description\" content=\"SEO sounds more complicated than it really is. You can get started for free with a handful of the best tools in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/small-business-seo-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Free and Beginner-Friendly Small Business SEO Tools\" \/>\n<meta property=\"og:description\" content=\"SEO sounds more complicated than it really is. 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