{"id":182694,"date":"2024-11-27T06:39:05","date_gmt":"2024-11-27T11:39:05","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=182694"},"modified":"2024-11-27T08:35:50","modified_gmt":"2024-11-27T13:35:50","slug":"seo-for-founders","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-for-founders\/","title":{"rendered":"SEO for (Busy) Founders"},"content":{"rendered":"\n<div class=\"intro-txt\">If you\u2019re a founder who knows that SEO matters, but doesn\u2019t know where to start, check out this one-page primer.<\/div>\n\n\n\n<p>Thanks to the following founders for sharing feedback on this&nbsp;guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/juan-bello\/\">Juan Bello<\/a>, <a href=\"https:\/\/portermetrics.com\/en\/home\/\">Porter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/liam-jones-2a047783\/\">Liam Jones<\/a>, <a href=\"https:\/\/yourpilla.com\/\">Pilla<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/x.com\/Heyanan0506\">Yanan He<\/a>, stealth startup<\/li>\n\n\n\n<li><a href=\"https:\/\/x.com\/aaronbeashel\">Aaron Beashel<\/a>, <a href=\"https:\/\/attributer.io\/\">Attribute<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jaroslav-filak\/\">Jaroslav Filak<\/a>, <a href=\"https:\/\/www.expensemonkey.io\/\">ExpenseMonkey<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> <em>I\u2019m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas as part of the a16z Marketing Counsel Series.<\/em><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What SEO does\" data-section=\"one\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_e2k9mv7z26f8\"><\/a>What SEO&nbsp;does<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You already know that you need SEO, but it\u2019s worth reiterating the benefits. SEO can help&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show up when people search for your company name.<\/li>\n\n\n\n<li>Appear when people search for problems that your product can&nbsp;solve.<\/li>\n\n\n\n<li>Find the exact language people use to describe your product (and quantify the demand for&nbsp;it).<\/li>\n\n\n\n<li>Siphon users away from your competitors.<\/li>\n\n\n\n<li>Create predictable customer acquisition and reduce your customer acquisition costs.<\/li>\n\n\n\n<li>Build a moat of backlinks and brand awareness that makes it difficult for other companies to compete with&nbsp;you.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"When to invest in SEO\" data-section=\"two\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_xnrf90c2qlv\"><\/a>When to invest in&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Some startups use SEO as their primary acquisition channel from day one. For these companies, SEO only makes sense if&nbsp;you\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand your target customer.<\/strong> Effective SEO depends on a basic understanding of your target customers\u2019 problems and pain points. If you don\u2019t have a handful of customers who are paying (and sticking around), it\u2019s hard to make SEO&nbsp;work.<\/li>\n\n\n\n<li><strong>Know how your customers buy. <\/strong>SEO is useful for many types of products, but not all\u2014some buying processes happen almost entirely outside of organic search (not many seven-figure hotel flooring deals start from Google searches for \u201ccarpet for high-traffic areas\u201d).<\/li>\n\n\n\n<li><strong>Can afford to commit for the long term. <\/strong>SEO is a long-term play, requiring months to years of sustained effort to get best-in-class results.<\/li>\n<\/ul>\n\n\n\n<p>For most companies, SEO is a channel for scaling growth, not achieving product\/market fit. It\u2019s a way to add fuel to your fire, not start the&nbsp;fire.<\/p>\n\n\n\n<p>It makes sense to invest more heavily in SEO when you want&nbsp;to\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diversify your acquisition channels. <\/strong>Most startups invest in SEO when outbound or paid advertising is starting to get expensive and generate diminishing returns.<\/li>\n\n\n\n<li><strong>Reduce CAC. <\/strong>It\u2019s one of the only truly compounding growth channels: money spent today on SEO can generate better and better returns in the future, as your pages rank and generate traffic for years to come. This is particularly crucial for freemium business as it helps offset the negative effect of churn&nbsp;rates.<\/li>\n\n\n\n<li><strong>Make life harder for your competitors. <\/strong>SEO is increasingly zero-sum: a handful of brands get most of the clicks for a given keyword. It\u2019s good for you to be one of those brands, and bad for your competitors.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How SEO works\" data-section=\"three\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_yput6887rrmm\"><\/a>How SEO&nbsp;works<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are three pillars of&nbsp;SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Content<\/strong>: the pages you create, including articles, tools, and landing pages.<\/li>\n\n\n\n<li><strong>Links<\/strong>: backlinks from other websites back to&nbsp;yours.<\/li>\n\n\n\n<li><strong>Technical<\/strong>: ensuring that there are no technical problems limiting your ability to appear in search engines.<\/li>\n<\/ol>\n\n\n\n<p>They all matter, but to get started, I recommend prioritizing like&nbsp;this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_crwxpkj39zna\"><\/a>1. Content<\/h3>\n\n\n\n<p>Content matters the most. The more search-optimized content you create, the more chances you create for Google to show your company to relevant people. Content is both your biggest growth lever and your greatest bottleneck.<\/p>\n\n\n\n<p>Great content can earn great links, almost passively. Inversely, it\u2019s very hard to earn links without great content. Content can help explain the benefits of your product, and nudge people towards a purchase. Every new content page you create provides another \u201cdoorway\u201d from the wilds of the internet into your website.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO Content: The Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_l4c3ep2dejh\"><\/a>2. Links<\/h3>\n\n\n\n<p>Links play a big role in SEO. Google and other search engines use links as a vouch of confidence for your site (Google\u2019s system is known as <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>). Sites with more, higher-quality links, generally rank better in search.<\/p>\n\n\n\n<p>As a general rule, links that are easy to get (like adding your website to a free startup directory) will have less of an impact than links that are difficult to get (like a relevant product mention in a well-respected industry blog).<\/p>\n\n\n\n<p>There are exceptions to these rules, but generally speaking, you want to build&nbsp;links:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On websites which are relevant to your business<\/li>\n\n\n\n<li>With descriptive anchor text (your brand name or company description, not \u201cclick here\u201d)<\/li>\n\n\n\n<li>That are dofollow<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_d570nlqu2bfw\"><\/a>3. Technical<\/h3>\n\n\n\n<p>No amount of content or links will help if Google\u2019s crawlers can\u2019t visit your pages or your website is hidden from search.<\/p>\n\n\n\n<p>For most new or small websites, technical SEO is not a problem. Most popular CMSs (like WordPress, Wix, or Webflow) have decent technical SEO out of the box. This might not be the case if you\u2019re running a custom CMS and compiling a bunch of static pages.<\/p>\n\n\n\n<p>Think of technical SEO as removing barriers to good search performance. Technical problems can hinder your SEO, but good technical SEO alone isn\u2019t enough for your website to actively grow its search presence.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">The Beginner\u2019s Guide to Technical SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to start SEO\" data-section=\"four\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_e4etlou8w4rw\"><\/a>How to start&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are some straightforward starting points for your SEO strategy:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_wfp1zwmogo48\"><\/a>1. Fix obvious technical SEO problems<\/h3>\n\n\n\n<p>Before you spend time or money on content creation or link building, make sure your technical SEO is sound. You can check for most common technical SEO problems with a <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">free AWT account<\/a>.<\/p>\n\n\n\n<p>Here are some of the technical SEO issues on the Ahrefs blog. They\u2019re prioritized by likely importance: blue items are <em>notices<\/em>, yellow items are <em>warnings<\/em>, and red items are <em>errors<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1691\" height=\"1171\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1.png\" alt class=\"wp-image-182695\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1.png 1691w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1-614x425.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1-768x532.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1-1536x1064.png 1536w\" sizes=\"auto, (max-width: 1691px) 100vw, 1691px\"><\/figure>\n\n\n\n<p>As a priority, make sure your website is accessible to crawlers and your pages are allowed to be indexed by Google.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_13ijr3n6z8qo\"><\/a>2. Get your first few links from your network.<\/h3>\n\n\n\n<p>In the early days of SEO, earning a few relevant backlinks can make a huge improvement to SEO performance.<\/p>\n\n\n\n<p>Link-building often feels like it\u2019s outside your locus of control, but there are plenty of ways to predictably build good links. In the long term, creating content will make it easier to acquire backlinks. In the short term, you can use your network to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get listed on your investors\u2019 portfolio pages<\/li>\n\n\n\n<li>Ask integration partners to link to your website<\/li>\n\n\n\n<li>Launch on Product Hunt<\/li>\n\n\n\n<li>Appear on podcasts<\/li>\n\n\n\n<li>Ask other founder friends if you can contribute to their&nbsp;blog<\/li>\n<\/ul>\n\n\n\n<p>In the beginning, it\u2019s a good idea to prioritise relevant links; over time, you can consider extra factors like <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">domain rating<\/a>.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IBEnDuEbpmo\">How to Get your First 100 Backlinks<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_ip285edps4lb\"><\/a>3. Find your competitor\u2019s best pages (and copy&nbsp;them)<\/h3>\n\n\n\n<p>Start making content by finding the pages that are driving the most organic traffic for your competitors, and creating your own (better) versions.<\/p>\n\n\n\n<p>You can find these pages in Ahrefs using the Top Pages report. Here\u2019s a list of <a href=\"https:\/\/ramp.com\/\">Ramp<\/a>\u2019s most popular blog articles, ordered by estimated organic traffic:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-2.jpg\" alt class=\"wp-image-182696\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-2.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-2-680x254.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-2-768x287.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-2-1536x573.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If I competed with Ramp, I would consider publishing my own articles targeting some of these keywords\u2014like this guide to the <em>easiest business credit cards to get<\/em>, generating an esteemed 2,157 visits from organic search each&nbsp;month.<\/p>\n\n\n\n<p>You can also see any website\u2019s most linked-to pages using the Best by links report. Here, Ramp\u2019s guide about <em>how to apply for a business credit card<\/em> has earned 211 backlinks from 99 different websites:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"861\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-3.jpg\" alt class=\"wp-image-182697\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-3.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-3-680x286.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-3-768x323.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-3-1536x646.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If we created a similar guide, there\u2019s a good likelihood we could earn links with it&nbsp;too.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">The importance of \u2018business potential\u2019<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Many companies try to rank for keywords that have lots of potential traffic but very little relevance to their product. Instead, it\u2019s better to write about problems your product can solve. That way, every visitor is a potential customer.<\/p>\n\n\n\n<p>You can use the \u201cBusiness potential\u201d framework to help evaluate each topic. Score each keyword, and prioritize those with a high business potential:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1853\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-4.png\" alt class=\"wp-image-182698\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-4.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-4-413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-4-768x791.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-4-1492x1536.png 1492w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>The goal of SEO is not just to chase high keyword volumes and amass backlinks, but to attract people that have a substantial chance of becoming a customer.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_ret08y7qk86n\"><\/a>4. Find questions your target audience asks (and answer them)<\/h3>\n\n\n\n<p>Your potential customers probably have <em>thousands<\/em> of questions about your product and your industry. By identifying the most popular of these questions\u2014and then writing helpful answers\u2014you can create a steady stream of relevant people visiting your website.<\/p>\n\n\n\n<p>Start by thinking up a few \u201cseed\u201d keywords: core topics that relate very strongly to your product.<\/p>\n\n\n\n<p>For a company like Ramp, that might be \u201cbusiness credit cards\u201d. In our Keywords Explorer tool, you can use AI to help with this brainstorming process:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1338\" height=\"914\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-5.png\" alt class=\"wp-image-182699\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-5.png 1338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-5-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-5-768x525.png 768w\" sizes=\"auto, (max-width: 1338px) 100vw, 1338px\"><\/figure>\n\n\n\n<p>Hit \u201csearch\u201d, and you\u2019ll be able to see the estimated number of searches each keyword gets\u00b9, and an estimate of how difficult it will be to successfully rank for the topic\u00b2 (along with a bunch of extra data points):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1501\" height=\"839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-6.png\" alt class=\"wp-image-182700\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-6.png 1501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-6-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-6-768x429.png 768w\" sizes=\"auto, (max-width: 1501px) 100vw, 1501px\"><\/figure>\n\n\n\n<p>You can expand your list of topics using the Matching terms, Related terms, and Search suggestions reports to show hundreds of related keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-7.png\" alt class=\"wp-image-182701\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-7.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-7-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-7-768x332.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-7-1536x665.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If your website is relatively new, you\u2019ll struggle to rank for high-competition keywords. It\u2019s better to start by targeting low-difficulty keywords and gradually working towards more competitive ones as you earn more backlinks and generate more organic traffic.<\/p>\n\n\n\n<p>You can find these keywords in Ahrefs by filtering to show keywords with a low difficulty (say, up to&nbsp;30):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"1276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-8.png\" alt class=\"wp-image-182702\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-8.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-8-500x425.png 500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-8-768x652.png 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">How to Do Keyword Research for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_tunc4zl0crwn\"><\/a>5. Create integration pages and competitor comparison pages<\/h3>\n\n\n\n<p>Most startups are competing against established companies. Creating pages that draw direct comparison between your product and these competitors can be a great SEO strategy, allowing you to capture <em>existing <\/em>demand for products like yours, instead of trying to create demand from scratch.<\/p>\n\n\n\n<p>Here\u2019s a list of <a href=\"https:\/\/www.podia.com\/\">Podia<\/a>\u2019s competitor comparison pages. Their <a href=\"https:\/\/www.podia.com\/podia-vs-stan-store\">comparison with Stan Store<\/a> generates an estimated 3,444 organic visits to their website each&nbsp;month:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-9.png\" alt class=\"wp-image-182703\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-9.png 1705w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-9-680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-9-768x393.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-9-1536x786.png 1536w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\"><\/figure>\n\n\n\n<p>These pages are worth creating even if you don\u2019t have feature parity with your competitors. It\u2019s an opportunity to explain your differences, the thought process behind your product decisions, and begin the long-term process of positioning yourself as a meaningful competitor to the industry giants.<\/p>\n\n\n\n<p>If your product is part of a bigger software ecosystem\u2014if you\u2019re a Shopify app, or you integrate with Google Looker Studio\u2014you can also build landing pages for each of your integration partners. These allow you to capture a small-portion of the existing demand for the big, popular products you integrate with.<\/p>\n\n\n\n<p>Here\u2019s Ahrefs data for the keyword <em>google looker studio connectors<\/em>: low difficulty, a hundred searches per month, and highly relevant for products that integrate with Looker:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"809\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-10.png\" alt class=\"wp-image-182704\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-10.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-10-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-10-768x413.png 768w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_vnt48saa3x2h\"><\/a>6. Get creative<\/h3>\n\n\n\n<p>When you\u2019re starting SEO, the fastest, most direct route to revenue is to take inspiration from the tried-and-tested topics that already make money for your competitors. But in the long term, there\u2019s a real benefit to doing things that other companies haven\u2019t tried&nbsp;yet.<\/p>\n\n\n\n<p>SEO is a creative process. With a bit of research, you can probably find significant alpha for yourself: topics your competitors haven\u2019t covered, pain points that no one solves, integrations in high demand, or even burgeoning keywords that are <em>about <\/em>to become very popular.<\/p>\n\n\n\n<p>The perennial startup advice applies here too: talk to your customers. Learn about their problems and questions, brainstorm new topics to cover, and use a tool like Ahrefs to help vet whether those ideas are worth your&nbsp;time.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to scale SEO\" data-section=\"five\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_bi7vkto5ls97\"><\/a>How to scale&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Longer-term, most companies with serious SEO traffic acquire it in one of four&nbsp;ways:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_8wtgty6oe2p3\"><\/a>1. Editorial content: long-term, educational blogging<\/h3>\n\n\n\n<p>Editorial content refers to the process of publishing high-quality, educational resources targeted at relevant keywords. By systematizing content creation and publishing SEO content every week, many companies generate hundreds of thousands of monthly visits from blogging alone.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"905\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-11.jpg\" alt class=\"wp-image-182705\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-11.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-11-680x300.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-11-768x339.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-11-1536x679.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Organic traffic and referring domain growth for the Ahrefs blog.<\/figcaption><\/figure>\n\n\n\n<p>Editorial content is great for building brand awareness and educating visitors, but\u2014even in the era of ChatGPT\u2014it\u2019s an expensive strategy.<\/p>\n\n\n\n<p>Blogging is also very competitive today. Most high-volume keywords are already contested by big, well-known brands (with even bigger budgets). There are plenty of opportunities to become one of these brands, but it\u2019s harder than ever before.<\/p>\n\n\n\n<p>Check out these examples of editorial content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/\">The Ahrefs blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.intercom.com\/blog\/\">The Intercom blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ramp.com\/resources\">The Ramp&nbsp;blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/buffer.com\/resources\/\">The Buffer blog<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_mc83fpk1vgnt\"><\/a>2. Programmatic content: semi-automated landing page creation<\/h3>\n\n\n\n<p>Programmatic content describes the creation of keyword-targeted pages in an automatic (or near automatic) way.<\/p>\n\n\n\n<p>It provides a way for companies to create thousands of website pages targeted at thousands of keywords\u2014without having to design, write, and publish pages manually. Programmatic pages are usually created from data like product prices, weather, or location information. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews each&nbsp;year.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"897\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-12.jpg\" alt class=\"wp-image-182706\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-12.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-12-680x298.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-12-768x336.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-12-1536x673.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Organic traffic and referring domain growth to Zapier\u2019s apps directory.<\/figcaption><\/figure>\n\n\n\n<p>This strategy often appeals to technical founders, but it\u2019s not without risk. Programmatic content that is deemed thin or spammy will struggle to rank, or may even be dropped from search. For this reason, it\u2019s a great counterpart to a \u201csafer\u201d SEO strategy, like editorial content or free tools. Put another way: only consider programmatic SEO if you can afford to lose all of the traffic it creates.<\/p>\n\n\n\n<p>Check out these examples of programmatic content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/zapier.com\/apps\">Zapier\u2019s app directory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wise.com\/us\/currency-converter\/\">Wise\u2019s currency conversion pages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/websites\/\">Ahrefs\u2019 top websites list<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO, Explained for Beginners<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_6apu5lqme600\"><\/a>3. UGC: curating content created by your&nbsp;users<\/h3>\n\n\n\n<p>User-generated content is the process of curating and search-optimizing content created by your users: like product templates, portfolios, or even articles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"907\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-13.jpg\" alt class=\"wp-image-182707\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-13-680x301.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-13-768x340.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-13-1536x680.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\"><em>Organic traffic and referring domain growth to Canva\u2019s design templates.<\/em><\/figcaption><\/figure>\n\n\n\n<p>UGC allows you to outsource the effort of content creation, allowing you to generate potentially millions of pages of content with relatively little cost. But UGC also runs the risk of abuse (like your content being highjacked by spammers\u2014see this <a href=\"https:\/\/ahrefs.com\/blog\/biggest-traffic-losers\/#contently\">example from Contently<\/a>) and high moderation costs.<\/p>\n\n\n\n<p>Check out these examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.canva.com\/templates\/\">Canva\u2019s design templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.reforge.com\/artifacts\">Reforge\u2019s product marketing artifacts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webflow.com\/made-in-webflow\/website\">Webflow\u2019s website templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.perplexity.ai\/page\/how-to-use-chatgpt-without-log-SyztYR_SQ12Vf6Dy7fMrJA\">Perplexity\u2019s user-curated articles<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_rkthudte5t6b\"><\/a>4. Free tools: free versions of your product functionality<\/h3>\n\n\n\n<p>Free tools involve offering a simplified version of your product, or tools tailored to solving specific problems.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-14.jpg\" alt class=\"wp-image-182708\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-14.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-14-680x299.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-14-768x338.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-14-1536x677.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\"><em>Organic traffic and referring domain growth to VEED\u2019s free&nbsp;tools.<\/em><\/figcaption><\/figure>\n\n\n\n<p>There are many high-traffic keywords that can <em>only <\/em>be targeted using free tools. Here\u2019s the search results page for \u201cfree backlink checker\u201d. The first 19 results are all free tools, without an article in&nbsp;sight:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"1676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-15.jpg\" alt class=\"wp-image-182709\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-15.jpg 1674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-15-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-15-768x769.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-15-1534x1536.jpg 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-15-120x120.jpg 120w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\"><\/figure>\n\n\n\n<p>Free tools can provide a good opportunity to naturally introduce your paid product to free users. The added complexity of creating these tools also means that this strategy is harder for your competitors to immediately copy.<\/p>\n\n\n\n<p>As an obvious downside, these tools take development resources to build and can generate sizeable operating costs.<\/p>\n\n\n\n<p>See these examples of free tool strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.veed.io\/tools\">VEED\u2019s free video editing tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/free-seo-tools\">Ahrefs\u2019 free SEO&nbsp;tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shopify.com\/tools\">Shopify\u2019s free small business tools<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"FAQs\" data-section=\"six\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_luyl8i550plr\"><\/a>FAQs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_2dcsdkl54s64\"><\/a>Is SEO&nbsp;dying?<\/h3>\n\n\n\n<p>SEO isn\u2019t dying, but it is changing. ChatGPT Search, Perplexity, and other LLMs offer an alternate way for users to access information online. AI Overviews have the potential to reduce the number of people visiting websites from search results. AI-generated content is increasing the competition in many search results.<\/p>\n\n\n\n<p>The best practices of SEO remain the same, but it\u2019s worth exploring topics like <a href=\"https:\/\/ahrefs.com\/blog\/llm-optimization\/\">LLM optimization<\/a> and learning about <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\">AI Overviews<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_lno643xzakz3\"><\/a>How should I make content?<\/h3>\n\n\n\n<p>There are four main ways to create, each with pros and&nbsp;cons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In-house:<\/strong> Creating content yourself offers the greatest control over quality, but necessitates a ton of time and knowledge to create.<\/li>\n\n\n\n<li><strong>Freelancers:<\/strong> Relatively affordable but require lots of sourcing writers, management, quality control, and editing.<\/li>\n\n\n\n<li><strong>Agencies:<\/strong> Offer a done-for-you service that often benefits from experience working across dozens of similar companies, but can be very expensive.<\/li>\n\n\n\n<li><strong>AI content generation:<\/strong> Extremely cheap to create but still requires marketing and SEO expertise to get good results. Publishing bad AI content can have a negative impact on your&nbsp;SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_5lgxev1sv16j\"><\/a>Should we hire an SEO agency?<\/h3>\n\n\n\n<p>A great SEO agency can have a huge positive impact on your growth. The hard part is finding the great ones. I\u2019ve had positive experiences with the following agencies: <a href=\"https:\/\/www.marketingog.com\/\">Organic Growth Marketing<\/a>, <a href=\"https:\/\/growthplays.com\/\">Growth Plays<\/a>, <a href=\"https:\/\/graphite.io\/\">Graphite<\/a>, <a href=\"https:\/\/www.siegemedia.com\/\">Siege Media<\/a>,and <a href=\"https:\/\/www.animalz.co\/\">Animalz<\/a> (I used to work at Animalz).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_x83h1y841hu6\"><\/a>How do I know it\u2019s working?<\/h3>\n\n\n\n<p>At an early stage, it\u2019s hard to set concrete goals and KPIs. Instead, just aim for month-over-month improvement in a handful of core metrics, like organic website traffic, keyword rankings, and backlinks.<\/p>\n\n\n\n<p>Leading indicators can be helpful: it\u2019s a good sign if recently published pages begin to rank in low positions for dozens of similar keywords.<\/p>\n\n\n\n<p>To track organic traffic, set up Google Search Console. For keyword rankings and backlinks, use Ahrefs. You can also use a web analytics tool like GA4 or Ahrefs Website Analytics (coming soon) to track website traffic from non-search sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_3ootrqep3dix\"><\/a>How often should I publish?<\/h3>\n\n\n\n<p>As a general rule, the more often you publish, the better, because of SEO\u2019s ability to compound over time. There is one exception: publishing hundreds (or thousands) of articles in a short period of time might signal to Google that your website is likely creating AI content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_ua6kjineopuw\"><\/a>Does AI content work?<\/h3>\n\n\n\n<p>Generative AI can be helpful for speeding up parts of the SEO workflow, like braintorming titles, creating metadata, or helping to write. But as a general rule, \u201cpure\u201d AI content doesn\u2019t perform very well (and many of Google\u2019s recent algorithm updates are designed to reduce the visibility of low-value AI content).<\/p>\n\n\n\n<p>For more context, read our article about AI content strategies: <a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-short-term-arbitrage\/\">AI Content Is Short-Term Arbitrage, Not Long-Term Strategy<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182694-_hc6rlf8w6eyp\"><\/a>Does black hat SEO&nbsp;work?<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/black-hat-seo\">Black hat SEO<\/a> is the process of taking advantage of temporary loopholes in Google\u2019s ranking systems.<\/p>\n\n\n\n<p>The key word is <em>temporary. <\/em>Black hat SEO has a short shelf-life, and can often end in websites being completely demoted or deindexed from Google\u2019s search results. If you\u2019re building a company for the long-term, it\u2019s probably not worth the&nbsp;risk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182694-_zdkupqfizi56\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>I recommend these guides to SEO and content marketing written by startup founders and investors:<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.kalzumeus.com\/2010\/01\/24\/startup-seo\/\">Strategic SEO for Startups<\/a> by Patrick McKenzie (Stripe)<\/li>\n\n\n\n<li><a href=\"https:\/\/priceonomics.com\/the-content-marketing-handbook-2\/\">The Content Marketing Handbook<\/a> by Rohin Dhar (Priceonomics)<\/li>\n\n\n\n<li><a href=\"https:\/\/tomtunguz.com\/content-marketing-compounding-returns\/\">The Compounding Returns of Content Marketing<\/a> by Tomasz Tunguz (Theory)<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.idonethis.com\/the-sprawling-guide-to-content-marketing\/\">The Sprawling Guide to Content Marketing that Made Us $10,000<\/a> by Walter Chen (Sacra, Animalz)<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the following founders for sharing feedback on this&nbsp;guide: You already know that you need SEO, but it\u2019s worth reiterating the benefits. SEO can help&nbsp;you: Some startups use SEO as their primary acquisition channel from day one. For these<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[457],"class_list":["post-182694","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for (Busy) Founders<\/title>\n<meta name=\"description\" content=\"If you\u2019re a founder who knows that SEO matters, but doesn\u2019t know where to start, check out this one-page primer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for (Busy) Founders\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a founder who knows that SEO matters, but doesn\u2019t know where to start, check out this one-page primer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T11:39:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-27T13:35:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1691\" \/>\n\t<meta property=\"og:image:height\" content=\"1171\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"SEO for (Busy) Founders\",\"datePublished\":\"2024-11-27T11:39:05+00:00\",\"dateModified\":\"2024-11-27T13:35:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\"},\"wordCount\":3207,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/seo-for-busy-founders-by-ryan-law-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\",\"name\":\"SEO for (Busy) Founders\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1.png\",\"datePublished\":\"2024-11-27T11:39:05+00:00\",\"dateModified\":\"2024-11-27T13:35:50+00:00\",\"description\":\"If you\u2019re a founder who knows that SEO matters, but doesn\u2019t know where to start, check out this one-page primer.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-for-founders\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182694-1.png\",\"width\":1691,\"height\":1171},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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