{"id":182633,"date":"2024-11-26T11:32:56","date_gmt":"2024-11-26T16:32:56","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=182633"},"modified":"2025-01-22T12:09:17","modified_gmt":"2025-01-22T17:09:17","slug":"affiliate-publisher-site-reputation-abuse","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/affiliate-publisher-site-reputation-abuse\/","title":{"rendered":"Who\u2019s Winning Off The Back Of The Affiliate Publication Drops?"},"content":{"rendered":"
Affiliate publications have seen a sharp drop in SERP visibility over the last few days.<\/div>\n\n\n\n

The news came after Glenn Gabe shared a \u201cstop-the-presses\u201d post, revealing that Google had penalized various affiliate directories through a spate of manual actions.<\/p>\n\n\n\n

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Parasite SEO<\/a> usually occurs when users post self-referential links on someone else\u2019s site, to take advantage of its authority. Google\u2019s site reputation abuse guidelines originally focused on this kind of third-party spam.<\/p>\n\n\n\n

But Google recently updated its policy<\/a> to make it clear that site reputation abuse is still possible even when first-party players are involved<\/strong>. This was the first sign that things were about to get tricky for affiliate publications.<\/p>\n\n\n\n

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As Angela Petulla points out, this blow comes just in time for Black Friday, when these publishers would expect to make the majority of the year\u2019s revenue.<\/p>\n\n\n\n

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