{"id":182577,"date":"2024-11-25T09:48:38","date_gmt":"2024-11-25T14:48:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=182577"},"modified":"2024-11-26T06:21:08","modified_gmt":"2024-11-26T11:21:08","slug":"how-to-become-a-thought-leader","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-become-a-thought-leader\/","title":{"rendered":"How to Become a Thought Leader in Just 6 Incredibly Difficult Steps"},"content":{"rendered":"\n<div class=\"intro-txt\">I\u2019m going to type the lamest thing I\u2019ve ever typed and make 90% of you close the page right now. Are you&nbsp;ready?<\/div>\n\n\n\n<p>I am a thought leader.<\/p>\n\n\n\n<p>I feel gross for typing those words. But here\u2019s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people who give a damn about my ideas. This has been beneficial for my career, and beneficial for the companies I&nbsp;join.<\/p>\n\n\n\n<p>I\u2019ve seen my ideas referenced on stage, linked to in industry publications, debated on social media. I get invited to apply for amazing jobs, to speak at conferences and appear on podcasts. Yada yada yada, you get the&nbsp;idea.<\/p>\n\n\n\n<p>So why am I sharing this? To tell you how <em>amazing<\/em> I&nbsp;am?<\/p>\n\n\n\n<p>No\u2014the opposite.<\/p>\n\n\n\n<p>I have an inside view of just how unremarkable I am. I have sat at my desk writing blog posts for fourteen years. I have saved no lives, climbed no mountains.&nbsp;<\/p>\n\n\n\n<p>This is great news. If someone as unremarkable as me can do this, so can you. Whatever I have done to confer these benefits, I <em>guarantee <\/em>that you can do&nbsp;too.<\/p>\n\n\n\n<p>So let\u2019s explore how <em>you<\/em> can become a thought leader.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-1.jpeg\" alt class=\"wp-image-182578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-1.jpeg 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-1-320x425.jpeg 320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-1-768x1020.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-1-1157x1536.jpeg 1157w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><figcaption class=\"wp-element-caption\">One of the smartest people I know, <a href=\"https:\/\/www.linkedin.com\/in\/bernardjhuang\/\">Bernard Huang<\/a>, referencing something I wrote on stage at <a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">Ahrefs Evolve<\/a>. I giggled like a school kid when this happened.<\/figcaption><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Publish prolifically\" data-section=\"one\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_t1z70vlv88yg\"><\/a>1. Publish prolifically<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Publishing tons is <em>the <\/em>necessary first condition for becoming a thought leader.<\/p>\n\n\n\n<p>You can\u2019t change anyone\u2019s perspective with clever ideas that never leave your head. Many of the smartest, most innovative people I know self-limit because of a reticence to actually <em>publish<\/em>, and put stuff out into the&nbsp;world.<\/p>\n\n\n\n<p>Sit and wait for the <em>perfect<\/em> idea to emerge before publishing, and you\u2019ll wait forever. It\u2019s almost impossible to tell which ideas are useful, interesting, or resonant, without just putting a ton of stuff out there and learning from the response.<\/p>\n\n\n\n<p>The first step towards becoming a thought leader is to make a bunch of stuff. The goal is to develop tons of rapid feedback loops, gradually transforming bad ideas into better ones into <em>good <\/em>ones through continued iteration and real-world feedback.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/1-how-to-become-a-thought-leader-1.jpg\" alt class=\"wp-image-182746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/1-how-to-become-a-thought-leader-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/1-how-to-become-a-thought-leader-1-407x425.jpg 407w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/1-how-to-become-a-thought-leader-1-768x803.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/1-how-to-become-a-thought-leader-1-1470x1536.jpg 1470w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Thought leadership is, ironically, less about clever intellectual<em> thought <\/em>and more about the continued <em>action <\/em>of publishing, refining, and publishing again. Post on social, send that weekly Substack, blog wherever people will let you blog, publish a daily YouTube short. Ship, ship,&nbsp;ship.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Work on hard things\" data-section=\"two\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_v62otctmn17\"><\/a>2. Work on hard things<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many people publish prolifically without becoming a thought leader. It\u2019s possible to rack up <em>millions <\/em>of social media impressions each month without ever changing anyone\u2019s mind, challenging the audience\u2019s beliefs, or improving how they tackle life\u2019s problems.<\/p>\n\n\n\n<p>I see plenty of these rehashed truisms as I doomscroll my LinkedIn feed at 11pm (why do I do that to myself?), but I forget them\u2014and the people who created them\u2014as soon as they leave my eyeline.<\/p>\n\n\n\n<p>Publishing prolifically is necessary but not sufficient for becoming a thought leader. You have to also share things that are <em>useful<\/em>, and <em>surprising<\/em>, and <em>original<\/em>. By definition, thought leadership exists at the fringes of common knowledge. You can\u2019t share things that everyone knows.<\/p>\n\n\n\n<p>My former colleague Katie Parrott called these ideas \u201c<a href=\"https:\/\/www.animalz.co\/blog\/thought-leadership-content\/\">earned secrets<\/a>\u201d, and I love this definition. As the phrase\u2019s originator, Ben Horowitz, explains:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">&nbsp;\n\n\n\n<p><em>\u201cYou did something in your past to solve a hard problem and learned something about the world that not a lot of other people know.\u201d&nbsp;<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ben Horowitz\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ben-horowitz-567x425.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ben Horowitz,<\/span> <span class=\"quote-author-job\">Co-founder &amp; General Partner, <a href=\"https:\/\/soundcloud.com\/a16z\/earned-secrets-ben-horowitz-interns-2018\" target=\"_blank\">Andreessen Horowitz<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>To repeat a lesson from above, thought leadership is less about <em>thinking <\/em>and more about <em>doing. <\/em>Work hard, tackle difficult problems, and share the lessons you learn on the way. You can\u2019t wrest your way into thought leadership through a sheer act of intellectual will. It is not a problem to be solved by writing; you have to <em>do hard things.<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Be known for one thing\" data-section=\"three\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_hq9mfrnd12y4\"><\/a>3. Be known for <em>one <\/em>thing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many of the smartest, most innovative people I\u2019ve known are also the most reluctant to be pigeonholed and commit to a single topic.<\/p>\n\n\n\n<p>But the more diffuse the focus of your ideas and content creation, the harder it is for other people to intuitively understand what you\u2019re about, and why they should care about&nbsp;you.<\/p>\n\n\n\n<p>People know me for one thing: content marketing. I dip into and out of related topics\u2014writing, research, SEO, marketing\u2014but the body of my work has always been on the sole topic of <em>content marketing.<\/em><\/p>\n\n\n\n<p>This has two huge benefits. It\u2019s very easy for people to understand my value proposition in a heartbeat: I share ideas about content marketing. If you care about content marketing, I might be worth engaging with.<\/p>\n\n\n\n<p>More importantly, every single thing I\u2019ve published, recorded, said or done in the past fourteen years has compounded. All of my old ideas, articles, talks, and podcasts are still relevant to people who care about my current ideas. I can call upon a decade of thought, experience, and research every time I want to share something new.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1435\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-3.jpg\" alt class=\"wp-image-182580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-3.jpg 1435w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-3-298x425.jpg 298w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-3-768x1096.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-3-1076x1536.jpg 1076w\" sizes=\"auto, (max-width: 1435px) 100vw, 1435px\"><figcaption class=\"wp-element-caption\">Here\u2019s a way of visualising this idea: spread your content across too many unrelated topics, and you arrest the \u201ccompounding\u201d effect that comes from covering one topic for a long&nbsp;time.<\/figcaption><\/figure>\n\n\n\n<p>The more specific your topic of choice, the easier it is to become a thought leader. It\u2019s easier to share novel ideas about <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic search<\/a> than it is about the broader topic of content marketing, or marketing, or business.<\/p>\n\n\n\n<p>The bigger the topic, the more established ideas and noise you\u2019ll encounter, and the harder it is to be original.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Borrow credibility\" data-section=\"four\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_fb4cikrtkwml\"><\/a>4. Borrow credibility<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In the beginning, you\u2019re a nobody. Even if you share great ideas, there\u2019s a high chance they\u2019ll never make it through the audience\u2019s credibility filter, the heuristic we all use to judge whether an idea is even worth pausing to consider: <em>does it come from a credible source?<\/em><\/p>\n\n\n\n<p>We\u2019re all inundated by so much noise every day that we have to ignore 99% of it simply to function. As an unknown person, you need to find a way to signal to the reader that <em>yes, these ideas are worth paying attention to.<\/em><\/p>\n\n\n\n<p>Being prolific and building familiarity with your name and topic of choice can, over time, afford you this credibility. But it\u2019s also helpful to speed things along by borrowing the credibility of established figures and brands.<\/p>\n\n\n\n<p>I borrowed the credibility of <a href=\"https:\/\/www.animalz.co\/\">Animalz<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/jimmydaly\/\">Jimmy Daly<\/a> when I first started writing. Jimmy was already known for sharing smart, original ideas about content marketing; when I published on his blog, or appeared on his podcast, I became more credible by proxy (thanks Jimmy).<\/p>\n\n\n\n<p>Now, I work at Ahrefs, alongside many, <em>many <\/em>people smarter and better known than me (<a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\">Tim<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\">Patrick<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/sam-oh-84593014\/\">Sam<\/a>\u2026). I borrow their credibility every time I publish, every time I share my byline.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"729\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-2.png\" alt class=\"wp-image-182680\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-2.png 950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-2-554x425.png 554w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-2-768x589.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"><figcaption class=\"wp-element-caption\">Every reshare from someone more accomplished and better known than me is a metaphorical stamp of approval. (Thanks Tim!)<\/figcaption><\/figure>\n\n\n\n<p>A post by \u201cRyan <em>from Ahrefs<\/em>\u201d carries significance because of the hard work put into building Ahrefs <em>the brand <\/em>for the past decade. I stand on the shoulders of giants. Ahrefs is well-regarded; I inherent some small portion of those good vibes when I\u2019m implicitly or explicitly associated with the&nbsp;brand.<\/p>\n\n\n\n<p>(Or put another way\u2014this borrowed credibility allows me to escape the <a href=\"https:\/\/ahrefs.com\/blog\/the-default-blocklist\/\">default blocklist<\/a>.)<\/p>\n\n\n\n<p>There is a real benefit to joining companies that are already well-regarded in your industry. If that\u2019s not possible, you can publish in well-known publications, seek feedback or quotes from well-known people in your content, or build a network of similarly aspiring thought leaders and allow your slow, incremental gains in credibility to rub off on each&nbsp;other.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Make sticky ideas\" data-section=\"five\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_wl0seyl5d0bj\"><\/a>5. Make sticky ideas<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>For people to share your ideas with others or reference them in talks, they need to be <em>memorable<\/em>, capable of lodging in the recipient\u2019s brain amidst tons of competition. We have more control over \u201cbeing memorable\u201d than we might&nbsp;think.<\/p>\n\n\n\n<p>Thought leaders have a knack for distilling their ideas into their smallest, most memorable form: a single catchphrase that encapsulates the key points. <a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">The skyscraper technique<\/a>. <a href=\"https:\/\/www.eugenewei.com\/blog\/2018\/5\/21\/invisible-asymptotes\">Invisible asymptotes<\/a>. <a href=\"https:\/\/sparktoro.com\/blog\/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world\/\">Zero-click content<\/a>. <a href=\"https:\/\/www.blindfiveyearold.com\/its-goog-enough\">Goog enough<\/a>. <a href=\"https:\/\/www.weskao.com\/blog\/spiky-point-of-view-lets-get-a-little-controversial\">Spiky point of view<\/a>.<\/p>\n\n\n\n<p>I call these neologisms \u201c<a href=\"https:\/\/www.animalz.co\/blog\/coined-concepts\/\">coined concepts<\/a>\u201d. These phrases are vivid and easy to remember, but more importantly, they\u2019re easy to <em>share <\/em>with others, communicating their core ideas in a few short&nbsp;words.<\/p>\n\n\n\n<p>They pique the reader\u2019s interest, turn your nascent ideas into some that feels concrete, and make people look good when they reference these clever, professional-sounding frameworks in their own work. They create distribution incentives for your&nbsp;ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1475\" height=\"1527\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-1.jpg\" alt class=\"wp-image-182596\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-1.jpg 1475w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-1-411x425.jpg 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-to-become-a-thought-leader-1-768x795.jpg 768w\" sizes=\"auto, (max-width: 1475px) 100vw, 1475px\"><figcaption class=\"wp-element-caption\">Almost 500 of SparkToro\u2019s backlinks reference \u201czero-click content\u201d\u2014a great example of a coined concept\u2014in their anchor text.<\/figcaption><\/figure>\n\n\n\n<p>90% of your attempts to coin a concept won\u2019t stick, but the 10% that do, really do. The goal is to get your reps in and give everything a name: <a href=\"https:\/\/ahrefs.com\/blog\/gonzo-content\/\">gonzo content<\/a>, <a href=\"https:\/\/www.animalz.co\/blog\/copycat-content\/\">copycat content<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/the-default-blocklist\/\">the default blocklist<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/education-isnt-enough\/\">the era of information abundance<\/a>, <a href=\"https:\/\/www.animalz.co\/blog\/content-arbitrage\/\">content arbitrage<\/a>, <a href=\"https:\/\/www.animalz.co\/blog\/the-search-singularity\/\">the search singularity<\/a>\u2026<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Take ideas on tour\" data-section=\"six\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_yddjsx8upztc\"><\/a>6. Take ideas on&nbsp;tour<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Great ideas are eye-wateringly hard to find, so when you do find one, milk it&nbsp;dry.<\/p>\n\n\n\n<p>This is something that lots of people (myself included) find very hard. It\u2019s usually more exciting to move on to new ideas and new topics instead of endlessly promoting the same&nbsp;idea.<\/p>\n\n\n\n<p>But the internet is noisy. Most social posts, webinars, podcasts, and articles have a surprisingly short half-life. Most ideas, even the great ones, fade into obscurity in a matter of days\u2026 unless you deliberately and continuously repromote them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/amandanat\/\">Amanda Natividad<\/a> from SparkToro wrote a killer post about zero-click content. But perhaps more important than the initial idea was her ability to take that great idea on tour, creating dozens of opportunities to reference and build on the idea for months afterward.<\/p>\n\n\n\n<p>This is what happens when you run a site: search on SparkToro for \u201czero-click content\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1308\" height=\"1793\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-4.jpg\" alt class=\"wp-image-182581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-4.jpg 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-4-310x425.jpg 310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-4-768x1053.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-4-1121x1536.jpg 1121w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\"><\/figure>\n\n\n\n<p>Three blog posts, one data study, one video\u2014all anchored in the idea of \u201czero-click content\u201d. And this is just <em>on-site <\/em>content, not including social media posts, podcast and webinar appearances, SparkToro\u2019s own events, references in guest&nbsp;posts\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182577-_d1hr41jvfur2\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Here comes the final, most important step to becoming a thought leader: you need to write \u201cthought leader\u201d in your LinkedIn bio.<\/p>\n\n\n\n<p>Obviously, I\u2019m joking, and you would never do that (right?). But this belies a serious point.<\/p>\n\n\n\n<p>\u201cThought leadership\u201d is a cringe-inducing topic with a serious branding problem. I found it genuinely difficult to start this article with a claim of being a thought leader. To claim you have \u201cleading thoughts\u201d is the highest order of narcissism. Even if the epithet was accurate<em>, <\/em>who would I be to claim it for myself?<\/p>\n\n\n\n<p>Being a \u201cthought leader\u201d is a status that is conferred by other people. It describes things we all want. When you say something, people listen. When you ask for something, people help. When you sell something, people buy.<\/p>\n\n\n\n<p>But to try and <em>become <\/em>a thought leader is to become the ouroboros eating its own tail. You can\u2019t confer the status upon yourself, and you can\u2019t earn the status by trying to get the status.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"499\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-5.jpeg\" alt class=\"wp-image-182582\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-5.jpeg 888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-5-680x382.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182577-5-768x432.jpeg 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\"><figcaption class=\"wp-element-caption\">Tywin Lannister had the right idea in this (slightly altered) Game of Thrones quote.<\/figcaption><\/figure>\n\n\n\n<p>Thought leaders are people who immerse themselves in the hardest problems of their industry, and then spend lots of energy sharing the results with other people<em>. <\/em>They do hard things because they enjoy them, and they share their experiences because it makes them happy to talk about them. In most cases, \u201cbecoming a thought leader\u201d is the furthest thing from their&nbsp;minds.<\/p>\n\n\n\n<p>Thought leaders\u2014at least, the ones worth following\u2014are big nerds who can\u2019t help but share the nerdy stuff they\u2019re working on. That provides a clear path for us all to follow: to become a thought leader, you need to spend less time <em>thinking<\/em>, more time <em>doing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am a thought leader. I feel gross for typing those words. But here\u2019s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people who give a damn<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,390],"tags":[],"coauthors":[457],"class_list":["post-182577","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Become a Thought Leader in Just 6 Incredibly Difficult Steps<\/title>\n<meta name=\"description\" content=\"How to have people listen when you speak, help when you ask, and buy when you sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-become-a-thought-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become a Thought Leader in Just 6 Incredibly Difficult Steps\" \/>\n<meta property=\"og:description\" content=\"How to have people listen when you speak, help when you ask, and buy when you sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-become-a-thought-leader\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-25T14:48:38+00:00\" \/>\n<meta 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