{"id":182426,"date":"2024-11-21T12:40:31","date_gmt":"2024-11-21T17:40:31","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=182426"},"modified":"2025-03-11T12:22:02","modified_gmt":"2025-03-11T17:22:02","slug":"best-ai-seo-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/","title":{"rendered":"3 Best AI SEO Tools to Work Smarter, Not Harder"},"content":{"rendered":"\n<div class=\"intro-txt\">AI is eating the world, and it\u2019s only been two years since the \u201cChatGPT moment.\u201d Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their personal views on AI. The question has shifted from \u201cIs AI worth it?\u201d to \u201cWhich AI tool should I&nbsp;use?\u201d<\/div>\n\n\n\n<p>To answer this, I went on a quest to find SEO tools that got AI right. Tools that don\u2019t overpromise but offer tried-and-tested ways to make you work smarter, not harder. Tools that are not overly optimistic about AI just two years into the tech but still put the human at the center of the process.<\/p>\n\n\n\n<p>If you need a quick answer to that, here are my top&nbsp;picks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/chatgpt.com\/\"><strong>ChatGPT<\/strong><\/a>. Great for virtually any SEO job as long as you feed it the right SEO data. In many cases, you\u2019ll be way more effective with a ChatGPT + good AI tool&nbsp;combo.<\/li>\n\n\n\n<li><a href=\"https:\/\/writesonic.com\/\"><strong>Writesonic<\/strong><\/a> This AI writing tool gives you plenty of control over AI\u2019s work and packs all of the features you\u2019d expect from a tool in this category.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/\"><strong>Ahrefs<\/strong><\/a>. AI working on top of Ahrefs\u2019 industry-leading data is a match made in heaven. It helps a ton with keyword research, content creation, and optimization. AI Content Helper is the ideal writing assistant for those who value high-quality, original content. It\u2019s also a tool you can confidently provide to your content team to enhance their workflow and boost efficiency without compromising on standards.<\/li>\n\n\n\n<li>I\u2019ve also listed some notable tools which I think you should know&nbsp;about.<\/li>\n<\/ul>\n\n\n\n<p>I have much more to share about these tools, so keep reading, and I\u2019ll make a compelling case for why you should use them to increase output and reduce effort with AI. I\u2019ll also explain why I\u2019m focusing on just three key recommendations instead of a&nbsp;dozen.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What makes a good AI tool for SEO\" data-section=\"what-makes-a-good-ai-tool\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_1njefc338e06\"><\/a>What makes a good AI tool for&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Remember, we\u2019re only 2 years after the ChatGPT moment. This means we are somewhere at the \u201cpeak of inflated expectations\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1974\" height=\"1742\" class=\"wp-image-182452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1.jpg\" alt=\"Hype cycle for artificial intetlligence. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1.jpg 1974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1-482x425.jpg 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1-768x678.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1-1536x1355.jpg 1536w\" sizes=\"auto, (max-width: 1974px) 100vw, 1974px\"><\/figure>\n\n\n\n<p>That means most of us are more optimistic about AI than realistic. We haven\u2019t yet experienced on a larger scale the limitations or true practicality of large language models (LLMs) like ChatGPT, Gemini, and Claude. We just want AI, that\u2019s it.<\/p>\n\n\n\n<p>The truth is, the idealized version of AI that comes to mind when we hear the term isn\u2019t here yet. We\u2019re often making decisions based on emotion, which makes it easy to sell anything labeled as \u2018AI\u2019 right&nbsp;now.<\/p>\n\n\n\n<p>Unfortunately, in many cases, AI-everything tools will do you more harm than good. SEO is a great example of&nbsp;that.<\/p>\n\n\n\n<p>It\u2019s true that Google will come after a site that tries to automate their content with little or no thought about added value like it did with the famous \u201cSEO&nbsp;heist\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"379\" class=\"wp-image-182453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ai-content-being-deindexed-1-1.png\" alt=\"Example of AI content being deindexed. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ai-content-being-deindexed-1-1.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ai-content-being-deindexed-1-1-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ai-content-being-deindexed-1-1-768x277.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\"><\/figure>\n\n\n\n<p>And it\u2019s true that everyone wants to create AI content, but no one wants to read it \u2014 ask yourself, ask your friends.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/theandreboso\/status\/1771878425642357188<\/div>\n<\/figure>\n\n\n\n<p>Finally, in many cases, generative AI tends to overproduce without adequate self-criticism, leading to hallucinations, irrelevant content, copycat material, or pseudo-optimizations that an intern could handle more effectively. So as I looked at some of the options on the market, I couldn\u2019t help to think I\u2019d be better off with the conventional ways of doing things.<\/p>\n\n\n\n<p>Sorry, AI still won\u2019t do <em>all<\/em> the SEO work for&nbsp;you.<\/p>\n\n\n\n<p>Given all of this, a good AI SEO tool should empower the user, providing ample options to guide the AI effectively and minimize common AI errors by design. The three tools on this list meet these criteria perfectly.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"ChatGPT - best overall copilot\" data-section=\"chatgpt\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_95lyhzsdo4k0\"><\/a><a href=\"https:\/\/chatgpt.com\/\">ChatGPT<\/a> \u2014 best overall copilot for SEO&nbsp;tasks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1614\" height=\"1222\" class=\"wp-image-182454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/chatgpt-screenshot-1-1.jpg\" alt=\"ChatGPT screenshot.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/chatgpt-screenshot-1-1.jpg 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/chatgpt-screenshot-1-1-561x425.jpg 561w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/chatgpt-screenshot-1-1-768x581.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/chatgpt-screenshot-1-1-1536x1163.jpg 1536w\" sizes=\"auto, (max-width: 1614px) 100vw, 1614px\"><\/figure>\n\n\n\n<p>ChatGPT isn\u2019t specifically designed for SEO, but the truth is you\u2019ll always need an AI copilot, regardless of which tool you choose. LLMs are simply too powerful to ignore, and they\u2019re far more capable than the stripped-down versions embedded in most \u2018AI-powered SEO\u2019&nbsp;tools.<\/p>\n\n\n\n<p>Here\u2019s how ChatGPT will let you work smarter, not harder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generates and improves any type of text for your website or Google Business Profile.<\/li>\n\n\n\n<li>Writes code for your website to help you fix site speed and schema.<\/li>\n\n\n\n<li>Can code small SEO apps whenever you need them. For instance, it helped me create a small app to check all kinds of redirects on a website.<\/li>\n\n\n\n<li>Takes care of meta tags like meta description and hreflang.<\/li>\n\n\n\n<li>Brainstorms seed keywords.<\/li>\n\n\n\n<li>Organizes keywords into semantic clusters.<\/li>\n\n\n\n<li>Analyzes and visualizes data exported from tools like Ahrefs.<\/li>\n\n\n\n<li>Generates regex you can use in other tools like Ahrefs or Screaming Frog.<\/li>\n\n\n\n<li>Can help you research content ideas and find sources to cite using live web search.<\/li>\n\n\n\n<li>Create custom bots to make your content follow brand guidelines or check for specific common errors.<\/li>\n\n\n\n<li>Explores the bot market for specific use cases such as creating content for ecommerce.<\/li>\n\n\n\n<li>Create small Python apps for your SEO tasks. For instance, it helped me create a small app to check all kinds of redirects on a website.<\/li>\n\n\n\n<li>Check facts in content generated by&nbsp;AI.<\/li>\n\n\n\n<li>Can create buyer personas for your content strategy. Just make sure to feed it quality data, otherwise it might hallucinate.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s what ChatGPT can\u2019t do: use its own SEO data because it simply doesn\u2019t have any. So don\u2019t throw away your favorite SEO tool subscription just&nbsp;yet.<\/p>\n\n\n\n<p>You can use ChatGPT for free in limited functionality but the fun starts on the Plus plan at $20\/mo (<a href=\"https:\/\/openai.com\/chatgpt\/pricing\/\">pricing<\/a>). The company also offers <a href=\"https:\/\/openai.com\/api\/pricing\/\">paid API<\/a> that can be used in other SEO tools (such as <a href=\"https:\/\/workspace.google.com\/marketplace\/app\/gpt_for_slides_docs_sheets\/451400884190\">GPT Workspace<\/a>).<\/p>\n\n\n\n<p>I\u2019ve been using ChatGPT ever since it became available to the public, and I still rely on it. Out of curiosity, I explored other tools briefly, but I always returned. Recently, I tried Poe to access different LLMs and compare their results. That experience turned out to be more confusing than enlightening (small context windows, and not much difference between LLMs), though I did notice some merits in Gemini and Claude.<\/p>\n\n\n\n<p>I tried both Gemini and Claude in the standalone version for a bit but started to miss ChatGPT quickly. It was great to have access to the web through Gemini and the content writing part was impressive but I got frustrated with constant problems with data analysis.<\/p>\n\n\n\n<p>Claude excelled at content generation (arguably the best) and data analysis, but it lacks the web search feature, which I find quite useful. However, if your focus is on content creation\/optimization and data analysis, and you don\u2019t need web search, I\u2019d recommend giving Claude a&nbsp;try.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"ChatGPT's standout AI feature\" data-section=\"chatgpt-standout-feature\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_jkngnqnqfj94\"><\/a>Standout AI feature \u2014 versatility<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The standout feature of ChatGPT is its versatility. It\u2019s a fundamental feature because once you choose an LLM to subscribe to, you don\u2019t really want to look for other options to cover that one feature you\u2019re missing out&nbsp;on.<\/p>\n\n\n\n<p>Before ChatGPT added the Search feature, web search was the reason I had to use other options. But now, ChatGPT is the best-equipped LLM on the market.<\/p>\n\n\n\n<p>Let me give you an example.<\/p>\n\n\n\n<p>I can easily hop from preliminary research for a subject such as the correlation between stock market and SEO&nbsp;data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1768\" height=\"1012\" class=\"wp-image-182455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/web-search-example-of-using-chatgpt-1-1.jpg\" alt=\"Web search example of using ChatGPT. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/web-search-example-of-using-chatgpt-1-1.jpg 1768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/web-search-example-of-using-chatgpt-1-1-680x389.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/web-search-example-of-using-chatgpt-1-1-768x440.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/web-search-example-of-using-chatgpt-1-1-1536x879.jpg 1536w\" sizes=\"auto, (max-width: 1768px) 100vw, 1768px\"><\/figure>\n\n\n\n<p>To analyzing stock market and SEO&nbsp;data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"1066\" class=\"wp-image-182456\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/data-analysis-for-seo-using-chatgpt-1-1.png\" alt=\"Data analysis for SEO using ChatGPT. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/data-analysis-for-seo-using-chatgpt-1-1.png 1772w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/data-analysis-for-seo-using-chatgpt-1-1-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/data-analysis-for-seo-using-chatgpt-1-1-768x462.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/data-analysis-for-seo-using-chatgpt-1-1-1536x924.png 1536w\" sizes=\"auto, (max-width: 1772px) 100vw, 1772px\"><\/figure>\n\n\n\n<p>To writing and editing. Now with the new <a href=\"https:\/\/openai.com\/index\/introducing-canvas\/\">Canvas<\/a> feature designed especially for writing and&nbsp;code.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"965\" class=\"wp-image-182457\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-chatgpt-canvas-for-writing-1-1.png\" alt=\"Using ChatGPT canvas for writing. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-chatgpt-canvas-for-writing-1-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-chatgpt-canvas-for-writing-1-1-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-chatgpt-canvas-for-writing-1-1-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-chatgpt-canvas-for-writing-1-1-1536x724.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And I can even create my own bots. For instance, a bot I can talk to whenever I want to lookup something in Google\u2019s search engine patents.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1646\" height=\"1446\" class=\"wp-image-182458\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/creating-a-custom-bot-for-gpt-1-1.jpg\" alt=\"Creating a custom bot for GPT. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/creating-a-custom-bot-for-gpt-1-1.jpg 1646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/creating-a-custom-bot-for-gpt-1-1-484x425.jpg 484w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/creating-a-custom-bot-for-gpt-1-1-768x675.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/creating-a-custom-bot-for-gpt-1-1-1536x1349.jpg 1536w\" sizes=\"auto, (max-width: 1646px) 100vw, 1646px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-chatgpt-visualizations\/\">How to Visualize Ahrefs Data with ChatGPT<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Writesonic - best for AI content generation\" data-section=\"writesonic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_a8n1b2hvpyn1\"><\/a><a href=\"https:\/\/writesonic.com\/\">Writesonic<\/a> \u2014 best for AI content generation<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1032\" class=\"wp-image-182459\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-witesonic-looks-on-the-inside-1-1.jpg\" alt=\"How Witesonic looks on the inside. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-witesonic-looks-on-the-inside-1-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-witesonic-looks-on-the-inside-1-1-680x343.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-witesonic-looks-on-the-inside-1-1-768x387.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/how-witesonic-looks-on-the-inside-1-1-1536x774.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Writesonic is an AI writing tool designed to take you from keyword research to SEO-optimized, factually accurate, and cited human-grade text.<\/p>\n\n\n\n<p>Its purpose is to automate the most time-consuming part of SEO content creation and helping teams generate consistent output aligned with the brand&nbsp;voice.<\/p>\n\n\n\n<p>Writesonic uses three of the best LLMs: ChatGPT, Claude, and Gemini and promises to keep all your data&nbsp;safe.<\/p>\n\n\n\n<p>Here are writesonic\u2019s AI features that will make your work smarter, not harder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Writing assistant<\/strong>. By inputting a topic or keyword, the tool generates articles, complete with introductions, outlines, and conclusions, tailored to your specifications. You can use your own materials as the starting point of each article and set up your brand&nbsp;voice.<\/li>\n\n\n\n<li><strong>Topic clustering<\/strong>. Groups topics and keywords into content hub blueprints.<\/li>\n\n\n\n<li><strong>Content editor<\/strong>. A robust platform for drafting, editing, and refining content. It provides real-time suggestions for grammar, style, and structure. It has the broadest selection of AI prompts I\u2019ve seen in an editor so&nbsp;far.<\/li>\n\n\n\n<li><strong>SEO Checker<\/strong>. Compares your content to the top-ranking competition and suggests keywords you can add to the text to make your content more relevant and changes in article structure.<\/li>\n\n\n\n<li><strong>Content rewriter<\/strong>. Rephrase existing text while preserving its original meaning. This is particularly useful for updating outdated content, avoiding duplication, or tailoring material to different audiences without starting from scratch.<\/li>\n\n\n\n<li><strong>Content humanizer. <\/strong>Transforms AI-generated text into more natural, human-like writing. It adjusts tone, style, and phrasing.<\/li>\n<\/ul>\n\n\n\n<p>You can try Writesonic for free today. Paid plans start at $16\/mo.<\/p>\n\n\n\n<p>To be honest, I\u2019m not a fan of automated AI content generation. Perhaps with the exception of <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic SEO<\/a>. But if I was, I\u2019d use Writesonic. Maybe not for completely automated content creation, which I\u2019d strongly advise against, but go 70-80% of the&nbsp;way.<\/p>\n\n\n\n<p>I haven\u2019t seen a more capable AI writing tool that actually gets working with AI right. It impressed me with the number of options you can use to configure your output and fine-tune content later on. I\u2019ll show you a quick overview of their writing editor in a&nbsp;bit.<\/p>\n\n\n\n<p>The product experience feels like it was designed by someone who extensively used ChatGPT for content creation and then wanted a more efficient, repeatable workflow without needing to instruct AI repeatedly.<\/p>\n\n\n\n<p>So if automated AI writing is what you\u2019re after, you\u2019re probably going to get better results with Writesonic than \u201cnaked\u201d LLM. But if you need AI just for a portion of your writing occasionally, choose ChatGPT or Claude.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Writesonic's standout AI feature\" data-section=\"writesonic-standout-feature\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_1jjda2jqzp1s\"><\/a>Standout AI feature \u2014 10-step AI article writer<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Writesonic has a 10-step article creation wizard, and I think it\u2019s the best approach to generative AI on the market.<\/p>\n\n\n\n<p>That\u2019s right. Before AI starts to write, you will need to go through 10 set-up steps manually.<\/p>\n\n\n\n<p>They do have a 4-step and \u201cinstant\u201d option, but personally, I\u2019d always go for the 10-step one. The more input on your side, the more context you feed AI, the better.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1944\" height=\"1416\" class=\"wp-image-182460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/writesonics-10-step-article-writer-1-1.jpg\" alt=\"Writesonic's 10-step article writer. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/writesonics-10-step-article-writer-1-1.jpg 1944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/writesonics-10-step-article-writer-1-1-583x425.jpg 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/writesonics-10-step-article-writer-1-1-768x559.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/writesonics-10-step-article-writer-1-1-1536x1119.jpg 1536w\" sizes=\"auto, (max-width: 1944px) 100vw, 1944px\"><\/figure>\n\n\n\n<p>Right off the gate, Writesonic shows it takes your writing tasks seriously. Rather than merely rehashing information, it can build on your research. This helps create content that stands out from the competition and avoids the typical pitfalls of AI-generated material that can feel repetitive or generic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"1216\" class=\"wp-image-182461\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-10-1.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-10-1.jpg 1772w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-10-1-619x425.jpg 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-10-1-768x527.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-10-1-1536x1054.jpg 1536w\" sizes=\"auto, (max-width: 1772px) 100vw, 1772px\"><\/figure>\n\n\n\n<p>Next, you can select primary and secondary keywords, choose the content you want to outrank, set the article length, design the content structure, decide on an outline, title, add FAQs, and even include a CTA in the article. There\u2019s also automated internal linking. No surprise there but let me tell you about some things that stood out to me in the content generation process.<\/p>\n\n\n\n<p>Typically, you\u2019d need to come prepared with the keyword you want to rank for, but Writesonic only needs the topic you want to write about. It analyzes top-ranking pages on Google for that topic, providing keywords and relevant SEO data, making it a beginner-friendly approach to SEO content creation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1042\" class=\"wp-image-182462\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-11-1.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-11-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-11-1-680x346.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-11-1-768x391.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-11-1-1536x782.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>I like how Writesonic guides users through each step of the process. Beginners on your team will find this tool easy to use. It provides tips on why each step matters and offers guidance on selecting options, such as identifying competitors.<\/p>\n\n\n\n<p>The AI even highlights the best choices for you. In the screenshot below, you can see how it explains the importance of selecting competitors and which ones the AI recommends.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1776\" height=\"1206\" class=\"wp-image-182463\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-12-1.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-12-1.jpg 1776w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-12-1-626x425.jpg 626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-12-1-768x522.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-12-1-1536x1043.jpg 1536w\" sizes=\"auto, (max-width: 1776px) 100vw, 1776px\"><\/figure>\n\n\n\n<p>You can even add additional instructions for the AI and make it write in a specific brand voice. By the way, that brand voice is something that AI also takes care of, all you need to do is to give it some writing samples.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1044\" class=\"wp-image-182464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-13-1.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-13-1.png 1750w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-13-1-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-13-1-768x458.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-13-1-1536x916.png 1536w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\"><\/figure>\n\n\n\n<p>Next, there\u2019s the new trend: humanizing content. While we\u2019re <a href=\"https:\/\/ahrefs.com\/blog\/humanize-ai-content\/\">not entirely on board with this idea <\/a>at Ahrefs, I have to admit that the humanized version reads much more naturally, as you\u2019ll see in the samples below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"484\" class=\"wp-image-182465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-14-1.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-14-1.png 1774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-14-1-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-14-1-768x210.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-14-1-1536x419.png 1536w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Finally, the editor stands out as the best in terms of AI capabilities. It offers premade prompts for everything I\u2019d typically use in LLMs to improve my writing, all available with a single click: expand, rephrase, change tone, make more concise, and&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1990\" height=\"1066\" class=\"wp-image-182466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-15-1.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-15-1.jpg 1990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-15-1-680x364.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-15-1-768x411.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-182426-15-1-1536x823.jpg 1536w\" sizes=\"auto, (max-width: 1990px) 100vw, 1990px\"><\/figure>\n\n\n\n<p>I\u2019ll leave judging content quality to you. <a href=\"http:\/\/bit.ly\/4hJTWYI\">Here are the samples<\/a> of original AI content and the same piece \u201chumanized\u201d.<\/p>\n\n\n\n<p>Just one piece of advice before we finish with this tool, always make sure to thoroughly check stuff generated by AI. I know it might sound like defying the purpose of speeding up work but even a quick review ensures the final output meets your standards and reflects your expertise.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Ahrefs - best for AI keyword research and content optimization\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_3olmvz3fqds3\"><\/a><a href=\"http:\/\/ahrefs.com\">Ahrefs<\/a> \u2014 Best for AI keyword research and content optimization<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1036\" class=\"wp-image-182467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-website-1-1.png\" alt=\"Ahrefs' website. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-website-1-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-website-1-1-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-website-1-1-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-website-1-1-1536x777.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you\u2019ve been in SEO for a while, you probably know Ahrefs. But you might have missed some of our AI tools. We were late to the party with our AI writing assistant, but for a good reason \u2014 we\u2019ve developed a tool with a unique approach to AI-assisted content creation.<\/p>\n\n\n\n<p>Here are Ahrefs\u2019 AI features to make you work smarter, not harder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/ai-content-helper\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/ai-content-helper\/\"><strong>AI Content Helper.<\/strong><\/a> Helps you write more comprehensive, more relevant content by uncovering the topics you should talk about in your content and scoring your text in real-time.<\/li>\n\n\n\n<li><strong>AI Content Grader. <\/strong>Compares your topic coverage to top-performing pages for any keyword and gives suggestions on how you can improve.<\/li>\n\n\n\n<li><strong>AI keyword translator. <\/strong>Uses AI to find the most accurate translations for a list of keywords so you can find the right keyword for content in different languages.<\/li>\n\n\n\n<li><strong>Search intent identification. <\/strong>Quickly determines the dominant intent for any SERP by calculating the traffic going into each intent bucket. Ahrefs also analyzes each keyword in their database, showing which intent category keywords belong to during keyword research.<\/li>\n\n\n\n<li><strong>AI keyword suggestions. <\/strong>Helps you brainstorm seed keywords and find long tail\/niche keywords related to any&nbsp;topic.<\/li>\n\n\n\n<li><strong>AI overviews tracking. <\/strong>You can see which keywords trigger an AI overview in Google and which pages on your site have been featured in AI overviews.<\/li>\n\n\n\n<li><strong>AI-boosted patches<\/strong>. Designed to empower non-developers to fix simple technical SEO issues independently, without needing assistance from a development team. It has built in AI to help you with content for titles and meta descriptions and apply in entire batches with one&nbsp;click.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ahrefs starts from $29\/mo and the availability of AI tools depend on your plan \u2014 <a href=\"https:\/\/ahrefs.com\/pricing\">see full pricing<\/a>. The AI Content Helper feature I\u2019m about to cover in more detail is included in all Ahrefs plans to try (you can create 1 new document each month). If you need more, you can get it as an add-on starting from $99\/mo which gives you 50 new documents each&nbsp;month.&nbsp;<\/p>\n\n\n\n<p>Ahrefs won\u2019t write your articles for you. In our opinion and that of many SEO pros in the space, that\u2019s not the best use of&nbsp;AI.<\/p>\n\n\n\n<p>If you want a tool that promises to do all the SEO work for you, much a like an SEO agency for a fraction of the cost, I think the kind of tools you might be looking for are Scalenut, Diib, Alli AI or Frases, and Jaspers of the&nbsp;world.<\/p>\n\n\n\n<p>But if I were you, I\u2019d closely examine the quality of work produced by fully automated tools before using the \u201cI\u2019m feeling lucky\u2019 button\u201d (an actual feature in one of these tools) that claims to handle all SEO issues on your&nbsp;site.<\/p>\n\n\n\n<p>If you want to maintain full control of the process and leverage your hard-earned SEO expertise, or if you\u2019re working towards that expertise, I strongly recommend Ahrefs. It doesn\u2019t automate everything and let you switch off; instead, it provides valuable boosts to sharpen your competitive edge.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Ahrefs' standout AI feature\" data-section=\"ahrefs-standout-feature\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_4w3cy8jdzhky\"><\/a>Standout AI feature \u2014 AI Content Helper<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I recently listened to a podcast where J.H. Scherck provided an insightful explanation of the philosophy behind Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/ai-content-helper\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/ai-content-helper\/\">AI Content Helper<\/a>. On the Optimize podcast (Oct 11 2024 <a href=\"https:\/\/open.spotify.com\/episode\/2VOq6y1bLOnCHCyBVlo0lS?si=2571a837f2804074\">episode<\/a>), he explained how Ahrefs takes a completely different approach compared to typical \u201cbuzzword bingo machines\u201d \u2014 AI writer tools that encourage blindly following keyword counts in the hope that Google will rank your content higher simply due to keyword frequency.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I really respect what Ahrefs has done. I think it\u2019s very smart because they are abstracting the raw topics and making it \u201cplug these in and your writing will be better\u201d. They\u2019re trying to lean more on concepts and ideas rather than subtopics which is essentially another way of saying keywords to mash in. If you can instruct the writer to reference it and not run the show it can be very helpful.<\/p>\n<\/blockquote>\n\n\n\n<p>These \u201cbuzzword bingo machines\u201d foster bad habits. Focusing solely on hitting keyword counts can make you lose sight of the bigger goal \u2014 creating unique, people-first content that adds real value. This is something only dedicated human writers can truly achieve.<\/p>\n\n\n\n<p>By the way, content scores are not an exact science. According to the podcast host, tools like Surfer and Clearscope performed better a few years ago when the search environment was different. But&nbsp;now:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You can get a really high content score in a content optimization tool but that doesn\u2019t mean your content\u2019s any good\u201d. Actually, the content can be really bad and you still can get an&nbsp;A.<\/p>\n<\/blockquote>\n\n\n\n<p>I couldn\u2019t agree more. My colleague Josh Hardwick even studied the correlation between content scores and rankings. The result: very weak correlations. You can <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-score-study\/\">read the full study here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1133\" class=\"wp-image-182468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/correlation-between-content-scores-and-ranking-1-1.png\" alt=\"Correlation between content scores and ranking.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/correlation-between-content-scores-and-ranking-1-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/correlation-between-content-scores-and-ranking-1-1-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/correlation-between-content-scores-and-ranking-1-1-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/correlation-between-content-scores-and-ranking-1-1-1536x1088.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Ahrefs\u2019 AI Content Helper stands apart, which is why it arrived later. It helps you identify the topics needed to make your content relevant to Google \u2014 focusing on topics rather than keywords. It\u2019s a major shift away from the keyword-counting approach that typical \u2018buzzword bingo machines\u2019 encourage.<\/p>\n\n\n\n\n\n<p>You can use the tool for both existing and new content. When optimizing existing content, it identifies topical gaps and suggests how to address them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186076\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/optimizing-with-ai-helper-scaled.jpg\" alt=\"Optimizing content with AI Helper.\" width=\"2560\" height=\"1508\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/optimizing-with-ai-helper-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/optimizing-with-ai-helper-680x401.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/optimizing-with-ai-helper-768x453.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/optimizing-with-ai-helper-1536x905.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/optimizing-with-ai-helper-2048x1207.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n<p>For new content, the Content Helper recommends topics to include in your outline.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186077\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/outlining-with-ai-helper-scaled.jpg\" alt=\"Outlining with AI Helper.\" width=\"2560\" height=\"1437\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/outlining-with-ai-helper-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/outlining-with-ai-helper-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/outlining-with-ai-helper-768x431.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/outlining-with-ai-helper-1536x862.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/outlining-with-ai-helper-2048x1149.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n\n\n\n\n\n<p>Technically, AI Content Helper works on top of <a href=\"https:\/\/ahrefs.com\/big-data\">Ahrefs\u2019 vast SEO database<\/a>. It reads the top-ranking pages for a given keyword to report back the topics that you should probably include in your content.<\/p>\n\n\n\n<p>But here\u2019s the twist. Ahrefs is the only tool on the market that groups top-ranking pages by search intent. So while you choose which content we should base the analysis on, you can be sure you\u2019re optimizing for the right intent.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1420\" class=\"wp-image-182471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-is-the-only-tool-on-the-market-that-groups-1.jpg\" alt=\"Ahrefs is the only tool on the market that groups top-ranking pages by search intent.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-is-the-only-tool-on-the-market-that-groups-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-is-the-only-tool-on-the-market-that-groups-1-613x425.jpg 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-is-the-only-tool-on-the-market-that-groups-1-768x533.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-is-the-only-tool-on-the-market-that-groups-1-1536x1065.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>When writing, the AI assistant feels like having a smart friend looking over your shoulder. Just click to open the chat whenever you get stuck, and ask it anything about your content.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186075\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/2025-03-06_15-49-36-scaled.jpg\" alt=\"Chat function in Ahrefs AI Content Helper\" width=\"2560\" height=\"1224\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/2025-03-06_15-49-36-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/2025-03-06_15-49-36-680x325.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/2025-03-06_15-49-36-768x367.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/2025-03-06_15-49-36-1536x735.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/2025-03-06_15-49-36-2048x980.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n\n\n\n\n\n<p>You can summon AI inside the editor to help you with any word, sentence or entire paragraph of&nbsp;text.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186078\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/in-line-ai-help.jpg\" alt=\"Inline AI help inside the editor. \" width=\"1534\" height=\"1112\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/in-line-ai-help.jpg 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/in-line-ai-help-586x425.jpg 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/in-line-ai-help-768x557.jpg 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/p>\n<p>And let\u2019s not forget about those pesky titles and meta descriptions that always seem to take way more time than they should. The tool\u2019s got your back there too \u2014 it\u2019ll suggest catchy headlines and whip up meta descriptions (so you don\u2019t have&nbsp;to).&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186079\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-titles-meta.jpg\" alt=\"AI helps with titles and meta description. \" width=\"2456\" height=\"1192\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-titles-meta.jpg 2456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-titles-meta-680x330.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-titles-meta-768x373.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-titles-meta-1536x745.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-titles-meta-2048x994.jpg 2048w\" sizes=\"auto, (max-width: 2456px) 100vw, 2456px\"><\/p>\n\n\n\n<p>All of the above available in 174 languages!&nbsp;<\/p>\n<p>A few words about the results of using Ahrefs. I was one of the early testers of both AI Content Helper and Content Grader. To test whether improved topic coverage could lead to higher keyword relevance and better rankings, I used these tools on several of my articles.<\/p>\n\n\n\n<p>The most interesting results came from an article about finding a website\u2019s keywords. It was an ambiguous topic with several distinct methods that could meet user intent. My hypothesis was that by using AI Content Helper, I could \u2018pivot\u2019 the article to make it relevant to a different keyword that I hadn\u2019t originally targeted.<\/p>\n\n\n\n<p>The tool suggested the topic gap I needed to address to rank higher, and the results came within a few days. As you can see below, the rankings were very choppy before the experiment, but they stabilized, keeping me in the top 10 after using the AI helper.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"807\" class=\"wp-image-182474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-1-1-1.jpg\" alt=\"AI Content Helper - case study 1.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-1-1-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-1-1-1-680x268.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-1-1-1-768x303.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-1-1-1-1536x605.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The same happened with AI Content Grader, which is based on the same principle \u2014 focusing on topic coverage rather than keyword count. In the screenshot below, you can see how the top ranking was regained after addressing the topic gap suggested by the&nbsp;tool.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"787\" class=\"wp-image-182475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-2-1-1.png\" alt=\"AI Content Helper - case study 2. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-2-1-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-2-1-1-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-2-1-1-768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ai-content-helper-case-study-2-1-1-1536x590.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>But I\u2019m not the only early adopter. Recently, my colleague Louise used the tool to increase traffic by 72% and documented the process in this&nbsp;video:&nbsp;<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-x69c4s2q9yo\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-x69c4s2q9yo\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/X69c4S2Q9Yo?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/X69c4S2Q9Yo?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/boost-traffic-with-ai-content-helper\/\">How I Boosted Traffic by 72% With Ahrefs\u2019 AI Content Helper<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/ai\" data-ahr=\"https:\/\/ahrefs.com\/blog\/ai-features\/\">All of Ahrefs AI features, explained<\/a><\/li>\n<\/ul>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As I was writing this article, Ahrefs was the only tool that offered a topical scoring system. On November 6, Surfer released a similar feature. The two big differences I noticed are that you don\u2019t have access to topics before you create and accept an outline, and if I\u2019m not mistaken, the overall content score is still based on keywords, not topics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Notable tools\" data-section=\"notable-tools\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_om8gr3gdq0ef\"><\/a>Notable tools<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are some tools that didn\u2019t make this shortlist of the best of the best AI SEO tools but I still think you should try them or have them close just in&nbsp;case.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/zapier.com\/\"><strong>Zapier<\/strong><\/a>. Zapier integrates with ChatGPT so you can use them both to make time-saving content automations like the ones you can find in my guide. For example, you can use it to orchestrate work with content writers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/cloud.google.com\/natural-language\/?hl=en\"><strong>Google\u2019s NLP API<\/strong><\/a>. This tool can extract the entities (or in plain English, distinctive things) from any text. According to some SEOs, you can use it to analyze top-ranking pages and see which entities you could add to your content to achieve <a href=\"https:\/\/www.clearscope.io\/blog\/information-gain-seo\">information gain<\/a>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/www.shopify.com\/magic\"><strong>Shopify Magic<\/strong><\/a>. A tool within Shopify\u2019s suite that uses AI to create product descriptions. Available to all Shopify merchants.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/wordlift.io\/free-ai-product-description-generator\/\"><strong>Wordlift\u2019s free AI product description generator<\/strong><\/a>. Generates product descriptions based on product photos. ChatGPT and its ecommerce user bots can do the same thing equally well, but what I liked about this tool is that it goes with a number of premade prompts (like Amazon optimized, clearance sale, kid-friendly) to make the whole experience pretty much two clicks.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/originality.ai\/\"><strong>Originality.ai<\/strong><\/a>. Originality provides a tool for fact-checking. It could be a good idea to compare results with ChatGPT and Gemini.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/www.linkbert.com\/\"><strong>LinkBERT by DEJAN<\/strong><\/a><strong>. <\/strong>Internal linking can be tedious, but this tool suggests where to place links on a page. It won\u2019t do everything for you, but it will help you catch all the opportunities.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/pl\/writing-tools\"><strong>Ahrefs\u2019 free AI writing tools<\/strong><\/a>. Forty-two different writing aids you can use 100%&nbsp;free.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How I tested\" data-section=\"how-I-tested\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_yjxf41oe59am\"><\/a>How I tested<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I\u2019ve dedicated around two weeks to testing various AI tools specifically for SEO for this article. However, my recommendations are backed by nearly two years of experience exploring tools in this category.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When choosing my top picks, I looked at a few key things to see if each tool would actually make your life easier or do they exploit AI optimism and lack of SEO knowledge to promise things they can\u2019t really deliver.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>First, I wanted to know if the features were genuinely useful or just gimmicks that didn\u2019t add much value. Quality mattered a lot, so I paid close attention to how good the AI-generated results were.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>I also checked for options to customize the AI\u2019s output, which is important when you need specific tones or formats. The first rule when working with AI is never give too big tasks and always provide plenty of context.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The interface was a big factor too. If there was a tool similar to Writesonic but with a smoother, more user-friendly UI, it could make a big difference, especially since I found Writesonic a bit tricky to navigate in places.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Lastly, I thought about scalability to see if the tool could work well for freelancers, small teams, and enterprise.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to choose the right AI SEO tool for you\" data-section=\"how-to-choose\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_plxwh7t3xfza\"><\/a>How to choose the right AI SEO tool for&nbsp;you<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Beyond the obvious things like your budget, team size, and must-have features, I\u2019d strongly recommend checking with some reputable sources on what AI can and can\u2019t do in SEO. Here\u2019s our two cents on the subject:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-seo\/\">14 Ways to Use AI for Better, Faster SEO<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-short-term-arbitrage\/\">AI Content Is Short-Term Arbitrage, Not Long-Term Strategy<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll save yourself some money on tools that try to automate too much or buying tools just because they\u2019ve fit 1\/1000 of a ChatGPTs functionality in some small window that generates a few lines of test for&nbsp;you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"FAQs\" data-section=\"faqs\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-182426-_10nsnhr9lsl7\"><\/a>FAQs<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_lnaokepzko34\"><\/a>How SEOs use AI&nbsp;tools?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>According to <a href=\"https:\/\/flyingcatmarketing.com\/research-report-ai-2024\/\">a study by Flying Cat,<\/a> the most common use of AI is generating outlines (92%), followed by idea generation and keyword research (88%). Only 15% use it to generate entire blog posts lightly proofread by humans.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":182476} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"1288\" class=\"wp-image-182476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/research-how-do-you-use-ai-in-content-production-1.jpg\" alt=\"Research - how do you use AI in content production. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/research-how-do-you-use-ai-in-content-production-1.jpg 1698w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/research-how-do-you-use-ai-in-content-production-1-560x425.jpg 560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/research-how-do-you-use-ai-in-content-production-1-768x583.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/research-how-do-you-use-ai-in-content-production-1-1536x1165.jpg 1536w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_z14yij9czkua\"><\/a>Is Google against AI content?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google isn\u2019t against AI content as long as it\u2019s high-quality, original, and helpful to users. Their focus is on rewarding content that demonstrates <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If AI helps create content that meets these criteria, Google welcomes it. However, using AI to churn out low-quality, spammy, or manipulative content is against their guidelines and can result in penalties.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_25vq7o3d5k4u\"><\/a>Can Google detect AI content?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While Google doesn\u2019t explicitly reveal how it detects AI content, it\u2019s likely that their algorithms are becoming increasingly sophisticated at identifying patterns and characteristics that might suggest AI involvement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_nem46su5pbzn\"><\/a>Can AI tools completely replace human expertise in&nbsp;SEO?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Not yet! AI is a powerful tool, but it still requires human oversight and expertise.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>AI can analyze data and provide insights, but humans are still needed to develop overall SEO strategies and make informed decisions. AI can generate content, but it may lack the creativity and originality that humans bring to the&nbsp;table.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_gylw1s3d10rc\"><\/a>Are there any privacy or data security concerns with using AI&nbsp;tools?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AI tools often collect and analyze user data. Choose reputable providers with transparent data privacy policies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-182426-_tup6u6183ktu\"><\/a>Is data provided by AI SEO tools accurate?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Data and suggestions provided by AI tools can be incomplete and misleading.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Got questions or comments? Drop me a line on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>To answer this, I went on a quest to find SEO tools that got AI right. Tools that don\u2019t overpromise but offer tried-and-tested ways to make you work smarter, not harder. Tools that are not overly optimistic about AI just<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-182426","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Best AI SEO Tools to Work Smarter, Not Harder<\/title>\n<meta name=\"description\" content=\"Overwhelmed by AI tool options? I\u2019ve narrowed it down to the top 3 must-haves and explained why they\u2019re game-changers for your workflow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Best AI SEO Tools to Work Smarter, Not Harder\" \/>\n<meta property=\"og:description\" content=\"Overwhelmed by AI tool options? I\u2019ve narrowed it down to the top 3 must-haves and explained why they\u2019re game-changers for your workflow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T17:40:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T17:22:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1974\" \/>\n\t<meta property=\"og:image:height\" content=\"1742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"3 Best AI SEO Tools to Work Smarter, Not Harder\",\"datePublished\":\"2024-11-21T17:40:31+00:00\",\"dateModified\":\"2025-03-11T17:22:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\"},\"wordCount\":4628,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/3-best-ai-seo-tools-to-by-mateusz-makosiewicz-general-seo-1.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/\",\"name\":\"3 Best AI SEO Tools to Work Smarter, Not Harder\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/best-ai-seo-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/hype-cycle-for-artificial-intetlligence-1-1.jpg\",\"datePublished\":\"2024-11-21T17:40:31+00:00\",\"dateModified\":\"2025-03-11T17:22:02+00:00\",\"description\":\"Overwhelmed by AI tool options? 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