{"id":182255,"date":"2024-11-12T10:25:37","date_gmt":"2024-11-12T15:25:37","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=182255"},"modified":"2024-11-12T10:25:41","modified_gmt":"2024-11-12T15:25:41","slug":"tabloid-technique","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/tabloid-technique\/","title":{"rendered":"The Tabloid Technique: How to Easily Land Local Links With Digital PR"},"content":{"rendered":"\n
Local newspapers will link to anything. Seriously.<\/div>\n\n\n\n

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else?<\/p>\n\n\n\n

They\u2019ll cover it:<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

Did you find that their city has the worst train delays in the whole country?<\/p>\n\n\n\n

Yep, they\u2019ll cover it:<\/p>\n\n\n\n

\"Lancashire<\/figure>\n\n\n\n

Even if your data point is quite unimpressive, like their city ranking 37th best for millennials (what does that even mean?), it seems they\u2019ll still cover it:<\/p>\n\n\n\n

\"Daily<\/figure>\n\n\n\n

In fact, judging by the backlinks to many of these campaigns, local tabloid journalists love to compare how their area stacks up when it comes to\u2026 well, just about anything.<\/p>\n\n\n\n

Even this piece<\/a> about cities with the longest driving test wait times in the UK racked up links from 58 referring domains\u2014with most coming from local newspapers:<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

How can you take advantage of this fact to earn links? By using what I like to call the tabloid technique<\/em>.<\/p>\n\n\n

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