{"id":181857,"date":"2024-11-13T12:13:22","date_gmt":"2024-11-13T17:13:22","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=181857"},"modified":"2024-12-05T09:11:34","modified_gmt":"2024-12-05T14:11:34","slug":"low-hanging-fruit-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/low-hanging-fruit-seo\/","title":{"rendered":"12 Low-Hanging Fruit SEO Tactics You Can Implement Today"},"content":{"rendered":"\n<p>Low-hanging fruit SEO opportunities can help&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get your content indexed by Google ASAP<\/li>\n\n\n\n<li>Achieve maximum results with minimum effort<\/li>\n\n\n\n<li>Show clients fast progress to prevent churn<\/li>\n\n\n\n<li>Get buy-in for more SEO resources<\/li>\n<\/ul>\n\n\n\n<p>Here are 12 SEO quick wins you can implement today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_earsp3jq64or\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 1. Optimize for low-hanging fruit keywords&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><\/p><p>It\u2019s always easier to move something that\u2019s already in motion.<\/p>\n<p>Shifting something from position 4 to 1 will bring in more traffic and have a more significant impact than going from position 100 to&nbsp;15.<\/p>\n\n\n\n<p>That\u2019s why low-hanging fruit keywords are the ones you\u2019re already ranking for in positions 4-15 and that you can improve reasonably easily.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2018\" height=\"1062\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-181857-1.png\" alt class=\"wp-image-181858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-181857-1.png 2018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-181857-1-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-181857-1-768x404.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/word-image-181857-1-1536x808.png 1536w\" sizes=\"auto, (max-width: 2018px) 100vw, 2018px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p><p>You can access a pre-filtered list showing your site\u2019s low-hanging fruit keywords in the Opportunities report:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-181892\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-opportunities-report-in-site-explorer-1-1-scaled.jpg\" alt=\"How to find low-hanging fruit SEO opportunities in Ahrefs.\" width=\"2560\" height=\"1246\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-opportunities-report-in-site-explorer-1-1-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-opportunities-report-in-site-explorer-1-1-680x331.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-opportunities-report-in-site-explorer-1-1-768x374.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-opportunities-report-in-site-explorer-1-1-1536x748.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-opportunities-report-in-site-explorer-1-1-2048x997.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181857-_vs25rfv4us23\"><\/a>Get even more quick wins with high-volume, low-competition keywords<\/h3>\n\n\n\n<p>If you have a long list of low-hanging fruit keywords, knowing where to start optimizing can be&nbsp;hard.<\/p>\n\n\n\n<p>Try adding these additional filters to uncover high-search volume, low-competition keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High search volume<\/strong>: Set a minimum monthly search volume. I like to start with&nbsp;100.<\/li>\n\n\n\n<li><strong>Low competition<\/strong>: Set a maximum keyword difficulty value. I like to start with&nbsp;10.<\/li>\n<\/ul>\n\n\n\n<p>You can adjust these filters according to your data set until you have a more manageable list of keywords.<\/p>\n\n\n\n<p>For example, NerdWallet has almost 900,000 low-hanging fruit keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"985\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-low-hanging-fruit-keyword-list-with-8.png\" alt=\"NerdWallet's low-hanging fruit keyword list with 895,789 keywords.\" class=\"wp-image-181860\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-low-hanging-fruit-keyword-list-with-8.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-low-hanging-fruit-keyword-list-with-8-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-low-hanging-fruit-keyword-list-with-8-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-low-hanging-fruit-keyword-list-with-8-1536x739.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>By adjusting the search volume and keyword difficulty filters, we can reduce the list to under 27,000 to find the ones that can lead to some quick traffic wins:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-additional-filters-applied-in-ahrefs-to.png\" alt=\"Example of additional filters applied in Ahrefs to find high volume, low competition keywords.\" class=\"wp-image-181861\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-additional-filters-applied-in-ahrefs-to.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-additional-filters-applied-in-ahrefs-to-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-additional-filters-applied-in-ahrefs-to-768x364.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-additional-filters-applied-in-ahrefs-to-1536x728.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If this list of keywords is still too large for you, try increasing the volume filter to a value over 100 and\/or decreasing the difficulty filter to a value lower than&nbsp;10.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_ilyvbpvmrbiz\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 2. Snagging more featured snippet mentions&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>If your site already ranks on the first page of Google results, an easy way to get more traffic is to snag featured snippet mentions.<\/p>\n\n\n\n<p>Featured snippets appear at the top of many informational queries and share a direct answer to the query, like&nbsp;so:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2002\" height=\"810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/featured-snippet-for-the-query-50-30-20-rule-.jpg\" alt=\"Featured snippet for the query &quot;50 30 20 rule&quot;.\" class=\"wp-image-181862\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/featured-snippet-for-the-query-50-30-20-rule-.jpg 2002w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/featured-snippet-for-the-query-50-30-20-rule--680x275.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/featured-snippet-for-the-query-50-30-20-rule--768x311.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/featured-snippet-for-the-query-50-30-20-rule--1536x621.jpg 1536w\" sizes=\"auto, (max-width: 2002px) 100vw, 2002px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ranking in featured snippets will improve both your <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a> and traffic to your website.<\/p>\n\n\n\n<p>Using the Opportunities report, you can access a pre-filtered report of keywords where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You rank in positions 2 to&nbsp;8<\/li>\n\n\n\n<li>There is a featured snippet in the&nbsp;SERP<\/li>\n\n\n\n<li>You don\u2019t already show up in the featured snippet<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1205\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-filters-in-ahrefs-to-find-featured-snippet-o.png\" alt=\"Using filters in Ahrefs to find featured snippet opportunities.\" class=\"wp-image-181863\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-filters-in-ahrefs-to-find-featured-snippet-o.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-filters-in-ahrefs-to-find-featured-snippet-o-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-filters-in-ahrefs-to-find-featured-snippet-o-768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-filters-in-ahrefs-to-find-featured-snippet-o-1536x904.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You can use this list of keywords to improve your topic coverage and optimization with snippet-friendly content in each&nbsp;post.<\/p>\n\n\n\n<p>The easiest thing to try for SEO quick wins is adding a new section in your content that directly addresses each keyword and its intent. Immediately underneath the section\u2019s heading:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer the question directly<\/li>\n\n\n\n<li>Fulfill the searcher\u2019s intent<\/li>\n\n\n\n<li>Remove excess or filler content<\/li>\n<\/ul>\n\n\n\n<p>For example, let\u2019s look at the keyword \u201c50 30 20 rule\u201d. Currently, Investopedia is ranking in the featured snippet with the following text:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1960\" height=\"832\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/investopedias-featured-snippet-result-.png\" alt=\"Investopedia's featured snippet result.\" class=\"wp-image-181864\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/investopedias-featured-snippet-result-.png 1960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/investopedias-featured-snippet-result--680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/investopedias-featured-snippet-result--768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/investopedias-featured-snippet-result--1536x652.png 1536w\" sizes=\"auto, (max-width: 1960px) 100vw, 1960px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It is a direct yet succinct paragraph fulfilling the searcher\u2019s intent of understanding what the rule is about and how to apply&nbsp;it.<\/p>\n\n\n\n<p>Compare that to NerdWallet\u2019s content, which is ranking in position 3 for the same keyword:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"262\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-information-about-the-50-30-20-rule-.png\" alt=\"NerdWallet's information about the 50\/30\/20 rule.\" class=\"wp-image-181865\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-information-about-the-50-30-20-rule-.png 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-information-about-the-50-30-20-rule--680x118.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/nerdwallets-information-about-the-50-30-20-rule--768x133.png 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It has a similar amount of content. And, on the surface seems to address the question directly since it begins with \u201cThe 50\/30\/20 rule&nbsp;is\u2026\u201d.<\/p>\n\n\n\n<p>However, it doesn\u2019t quite meet search intent because it doesn\u2019t give enough detail for someone to understand the rule enough to apply it. For instance, it mentions there are three main categories that apply to the rule but does not list&nbsp;them.<\/p>\n\n\n\n<p>A simple tweak to directly answer a question or better fulfill searcher intent is often all that\u2019s needed to help rank in more featured snippets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_61u7ec8aqzbj\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 3. Stealing competitor\u2019s traffic by closing content gaps&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>SEO can often be likened to a race between you and your competitors.<\/p>\n\n\n\n<p>Competitors who have been doing it longer are often much further ahead than you and it can be difficult to know where to direct your efforts to catch&nbsp;up.<\/p>\n\n\n\n<p>A great place to start for some quick SEO results is by looking for keywords where your competitors rank in the top 10 positions, but you\u2019re not showing up at&nbsp;all.<\/p>\n\n\n\n<p>These keywords indicate traffic potential for your industry. If they deliver traffic to your competitors, chances are high that closing these content gaps will also boost your traffic.<\/p>\n\n\n\n<p>By clicking on this opportunity in the Opportunities report, you\u2019ll get a pre-filtered report that&nbsp;has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically loaded your top 10 competitors<\/li>\n\n\n\n<li>Filtered out keywords where you already rank<\/li>\n\n\n\n<li>Filtered keywords to only show the ones where competitors rank in the top&nbsp;10<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1121\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ahrefs-content-gap-report-to-find-low-.jpg\" alt=\"Example of Ahrefs' Content Gap report to find low-hanging SEO content opportunities.\" class=\"wp-image-181866\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ahrefs-content-gap-report-to-find-low-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ahrefs-content-gap-report-to-find-low--680x372.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ahrefs-content-gap-report-to-find-low--768x420.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-ahrefs-content-gap-report-to-find-low--1536x841.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You\u2019ll also be able to see which competitors you have the biggest gaps with. For example, NerdWallet has the biggest gaps with Bankrate and&nbsp;Chase:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/getting-a-content-gap-birds-eye-view-using-ahrefs.png\" alt=\"Getting a Content Gap birds' eye view using Ahrefs.\" class=\"wp-image-181867\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/getting-a-content-gap-birds-eye-view-using-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/getting-a-content-gap-birds-eye-view-using-ahrefs-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/getting-a-content-gap-birds-eye-view-using-ahrefs-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/getting-a-content-gap-birds-eye-view-using-ahrefs-1536x735.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Not all gaps need to be closed. There are many times when competitors will cover topics that do not relate to your business at all. In such cases, skip the topic and move to the next&nbsp;one.<\/p>\n\n\n\n<p>For a complete process you can follow, check out my post <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">How to Do a Content Gap Analysis [With Template]<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_8hgi2yf23smx\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 4. Updating content with declining traffic in the last 6 months&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Reclaiming lost traffic is one of my favorite low-hanging fruit SEO tactics. Preventing content decay is a crucial part of growing a website.<\/p>\n\n\n\n<p>From the Opportunities report, you can access a pre-filtered report in Top Pages that displays all pages with declining traffic in the last 6 months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1857\" height=\"1052\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-top-pages-report-with-filters-to-show-decl.png\" alt=\"Ahrefs' Top Pages report with filters to show declining traffic in the last 6 months.\" class=\"wp-image-181868\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-top-pages-report-with-filters-to-show-decl.png 1857w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-top-pages-report-with-filters-to-show-decl-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-top-pages-report-with-filters-to-show-decl-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/ahrefs-top-pages-report-with-filters-to-show-decl-1536x870.png 1536w\" sizes=\"auto, (max-width: 1857px) 100vw, 1857px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For these pages, you can do a page-level analysis to assess and fix things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poor keyword optimization<\/li>\n\n\n\n<li>Shallow topical coverage<\/li>\n\n\n\n<li>Intent misalignment<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t need to completely rewrite content in order to get performance gains. For example, one of my past clients was steadily losing traffic on many of their top-performing blog&nbsp;posts.<\/p>\n\n\n\n<p>Within three weeks after my team made some strategic content updates, we&nbsp;saw:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>184% boost in organic traffic<\/li>\n\n\n\n<li>460% boost in keyword breadth<\/li>\n\n\n\n<li>1220% boost in conversions<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example of one of the posts we updated.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-articles-performance-increasing-aft.jpg\" alt=\"Example of an article's performance increasing after two content updates.\" class=\"wp-image-181869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-articles-performance-increasing-aft.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-articles-performance-increasing-aft-680x354.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-articles-performance-increasing-aft-768x400.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-articles-performance-increasing-aft-1536x800.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You can see how two updates lead to unprecedented growth that has been sustained for years afterwards. We more than doubled this post\u2019s traffic compared to its peak prior to the first update.<\/p>\n\n\n\n<p>Neither update was a total rewrite.<\/p>\n\n\n\n<p>Rather, I tasked my team to insert some new sections and reword a couple of existing sections so we could better target a broader variety of related keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_a8ccwmvnqim4\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 5. Rewrite old pages with low-traffic performance&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>While content updates are a great quick win for pages that ranked well and started declining, it\u2019s not an effective action for pages that have always had consistently low traffic.<\/p>\n\n\n\n<p>At Ahrefs, we often publish the MVP version of content to see if it takes. It\u2019s how we balance our content\u2019s quality standards with maintaining a consistent publishing schedule.<\/p>\n\n\n\n<p>The reality is that not all of these pieces perform as we&nbsp;hoped.<\/p>\n\n\n\n<p>In these cases, we rewrite the pages that didn\u2019t work out. The Opportunities report provides an easy way to find pages you could consider rewriting quickly. It takes you to a pre-filtered version of Content Explorer:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/finding-low-hanging-fruit-seo-content-opportunitie.png\" alt=\"Finding low-hanging fruit SEO content opportunities with Content Explorer.\" class=\"wp-image-181870\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/finding-low-hanging-fruit-seo-content-opportunitie.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/finding-low-hanging-fruit-seo-content-opportunitie-680x317.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/finding-low-hanging-fruit-seo-content-opportunitie-768x358.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/finding-low-hanging-fruit-seo-content-opportunitie-1536x716.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This report shows pages that have fewer than 50 estimated visits a month and have only been published once.<\/p>\n\n\n\n<p>These are often the best candidates to rewrite.<\/p>\n\n\n\n<p>For example, Mateusz recently rewrote our article on <a href=\"https:\/\/ahrefs.com\/blog\/competitor-analysis-tools\/\">competitor analysis tools<\/a>. He changed the angle and added new tools to the list. You can see an immediate spike in performance after he published the new&nbsp;post:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1187\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-performance-increase-after-rewriting-an.jpg\" alt=\"Example of performance increase after rewriting an article.\" class=\"wp-image-181871\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-performance-increase-after-rewriting-an.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-performance-increase-after-rewriting-an-680x394.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-performance-increase-after-rewriting-an-768x445.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-performance-increase-after-rewriting-an-1536x890.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_ck37nc2uiige\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 6. Consolidate pages cannibalizing each&nbsp;other&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\">Keyword cannibalization<\/a> is when multiple pages on your website rank for the same keyword and compete with each other. It is often the case that they compete because they fulfill the same intent.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1503\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/venn-diagram-of-keyword-cannibalization-issues-ste.png\" alt=\"Venn diagram of keyword cannibalization issues stemming from targeting the same keywords with the same intent.\" class=\"wp-image-181872\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/venn-diagram-of-keyword-cannibalization-issues-ste.png 1503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/venn-diagram-of-keyword-cannibalization-issues-ste-399x425.png 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/venn-diagram-of-keyword-cannibalization-issues-ste-768x818.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/venn-diagram-of-keyword-cannibalization-issues-ste-1443x1536.png 1443w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>There are many cases where having multiple pages ranking is not in itself an&nbsp;issue.<\/p>\n\n\n\n<p>For instance, in the case of <a href=\"https:\/\/ahrefs.com\/blog\/multiple-rankings-study\/\">keyword diversification<\/a>, you can have multiple pages ranking for the same keyword but without competing with one another.<\/p>\n\n\n\n<p>In this case, you have greater visibility on the SERP and can earn more traffic.<\/p>\n\n\n\n<p>The Opportunities report will take you to a pre-filtered view of keywords you rank for with multiple URLs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-multiple-urls-ranking-for-the-same-keyw.png\" alt=\"Example of multiple URLs ranking for the same keyword.\" class=\"wp-image-181873\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-multiple-urls-ranking-for-the-same-keyw.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-multiple-urls-ranking-for-the-same-keyw-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-multiple-urls-ranking-for-the-same-keyw-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-multiple-urls-ranking-for-the-same-keyw-1536x582.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I recommend checking out each keyword to assess if the ranking pages are competing with each other or&nbsp;not.<\/p>\n\n\n\n<p>If you see them constantly swapping positions, consolidating into one article may be the best move forward:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/cannibalization-is-when-multiple-pages-compete-for.png\" alt=\"Cannibalization is when multiple pages compete for the same rankings.\" class=\"wp-image-181874\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/cannibalization-is-when-multiple-pages-compete-for.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/cannibalization-is-when-multiple-pages-compete-for-550x425.png 550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/cannibalization-is-when-multiple-pages-compete-for-768x593.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/cannibalization-is-when-multiple-pages-compete-for-1536x1187.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>However, if you see them all ranking simultaneously for a decent amount of time, then that\u2019s an example of keyword diversification and likely won\u2019t need additional action from&nbsp;you:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/keyword-diversification-is-when-multiple-pages-ran.png\" alt=\"Keyword diversification is when multiple pages rank for the same keywords but do not compete for rankings.\" class=\"wp-image-181875\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/keyword-diversification-is-when-multiple-pages-ran.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/keyword-diversification-is-when-multiple-pages-ran-550x425.png 550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/keyword-diversification-is-when-multiple-pages-ran-768x593.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/keyword-diversification-is-when-multiple-pages-ran-1536x1187.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In this report you can also check out your competitor\u2019s websites to see which keywords offer them great diversification opportunities and more SERP coverage.<\/p>\n\n\n\n<p>Doing so could help you identify new angles or intents that your current content doesn\u2019t cover.<\/p>\n\n\n\n<p>In such cases, you could try creating a new piece of content targeting the same keyword but fulfilling a different intent.<\/p>\n\n\n\n<p>For instance, if you already have a definition post, try creating a how-to guide. The content your competitors have will be a good indication as to which angles and search intents will work best for the&nbsp;topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_izd6r0vyfth8\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 7. Redirect high-value links pointing to broken pages&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Links going to broken pages leak authority.<\/p>\n\n\n\n<p>An easy way to preserve that authority is to point those links to high-value pages instead. Through the Opportunities report, you can access a pre-filtered report that shows you 404 pages on your website with high-value links pointing to&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"1226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-best-by-links-report-to-find-high-va.png\" alt=\"Using Ahrefs' Best by Links report to find high-value links going to broken pages.\" class=\"wp-image-181876\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-best-by-links-report-to-find-high-va.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-best-by-links-report-to-find-high-va-479x425.png 479w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-best-by-links-report-to-find-high-va-768x681.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For large sites with many broken pages, this report will give you a targeted list of redirects to prioritize so that you can stop leaking authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_i98o0mew5bpb\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 8. Build internal links for new content&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Adding internal links between content on your website is one of the quickest and easiest ways to show search engines what pages you want to prioritize.<\/p>\n\n\n\n<p>But, it can be challenging to stay on top of internal links as you add new content to your&nbsp;site.<\/p>\n\n\n\n<p>For example, looking at my portfolio of content on Ahrefs, I noticed some of my latest articles didn\u2019t have many links pointing to them. Or there were unlinked mentions of the topic in other&nbsp;posts.<\/p>\n\n\n\n<p>Using the Opportunities report, I checked out the potential internal links that could be built. This is a handy view when working on a new client\u2019s site when you want to make improvements across the whole&nbsp;site:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"831\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/easily-finding-internal-links-opportunities-using.jpg\" alt=\"Easily finding internal links opportunities using Ahrefs.\" class=\"wp-image-181877\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/easily-finding-internal-links-opportunities-using.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/easily-finding-internal-links-opportunities-using-680x276.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/easily-finding-internal-links-opportunities-using-768x312.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/easily-finding-internal-links-opportunities-using-1536x623.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For my project, I wanted to prioritize only links to my articles, so I searched for the specific URLs I cared&nbsp;about:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"805\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/applying-filters-to-find-internal-link-opportuniti.jpg\" alt=\"Applying filters to find internal link opportunities for specific pages.\" class=\"wp-image-181878\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/applying-filters-to-find-internal-link-opportuniti.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/applying-filters-to-find-internal-link-opportuniti-680x267.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/applying-filters-to-find-internal-link-opportuniti-768x302.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/applying-filters-to-find-internal-link-opportuniti-1536x604.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Adding the suggested internal links led to very quick wins with traffic and ranking improvements in under 7 days for some&nbsp;posts:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"1662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/performance-increase-after-adding-more-internal-li.jpg\" alt=\"Performance increase after adding more internal links to blog posts.\" class=\"wp-image-181879\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/performance-increase-after-adding-more-internal-li.jpg 1984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/performance-increase-after-adding-more-internal-li-507x425.jpg 507w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/performance-increase-after-adding-more-internal-li-768x643.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/performance-increase-after-adding-more-internal-li-1536x1287.jpg 1536w\" sizes=\"auto, (max-width: 1984px) 100vw, 1984px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_r53gw39h7awr\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 9. Tidy up generic or over-optimized anchor text&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>If you already have internal links on your site, you can also gain some quick wins by checking their anchor texts are optimized well.<\/p>\n\n\n\n<p>Anchor text is the word or phrase that you make clickable when you add a link, like \u201cclick here.\u201d For SEO, it\u2019s best to use a mix of anchor text, including keywords, instead of only generic phrases.<\/p>\n\n\n\n<p>From the Opportunities report, you can see a pre-filtered view of all the internal links that have generic anchor text like \u201clearn more\u201d, \u201csee more\u201d and so&nbsp;on:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1880\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-to-find-internal-links-with-generic-a.png\" alt=\"Using Ahrefs to find internal links with generic anchor text like &quot;click here&quot; or &quot;read more&quot;.\" class=\"wp-image-181880\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-to-find-internal-links-with-generic-a.png 1880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-to-find-internal-links-with-generic-a-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-to-find-internal-links-with-generic-a-768x399.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-to-find-internal-links-with-generic-a-1536x797.png 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You can get a detailed page view for each anchor:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"786\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/looking-at-all-links-with-the-same-generic-anchor.jpg\" alt=\"Looking at all links with the same generic anchor text in Ahrefs. \" class=\"wp-image-181881\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/looking-at-all-links-with-the-same-generic-anchor.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/looking-at-all-links-with-the-same-generic-anchor-680x261.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/looking-at-all-links-with-the-same-generic-anchor-768x295.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/looking-at-all-links-with-the-same-generic-anchor-1536x590.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Unless it\u2019s a core section that\u2019s part of your page\u2019s UX design, you could consider modifying the anchor text to optimize it better.<\/p>\n\n\n\n<p>Find opportunities to modify the text to include a keyword or close variation.<\/p>\n\n\n\n<p>Just be careful you <a href=\"https:\/\/ahrefs.com\/blog\/over-optimization\/\">don\u2019t overdo it<\/a>. The idea is to diversify your anchor text, not to stuff keywords in&nbsp;there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_ls0iojnwsb6o\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 10. Close link gaps with competitors&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Closing link gaps is similar to (and just as important as) closing content gaps.<\/p>\n\n\n\n<p>Links are often connected to how authoritative a brand is online. More high-quality links and brand mentions generally lead to more online authority and visibility.<\/p>\n\n\n\n<p>In the Opportunities report, you can access a pre-filtered report with your top 10 competitors and all the sites they get links from that you don\u2019t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1146\" height=\"398\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/closing-link-gaps-with-competitors-.png\" alt=\"Closing link gaps with competitors.\" class=\"wp-image-181882\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/closing-link-gaps-with-competitors-.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/closing-link-gaps-with-competitors--680x236.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/closing-link-gaps-with-competitors--768x267.png 768w\" sizes=\"auto, (max-width: 1146px) 100vw, 1146px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You\u2019ll also get a birds eye view of which competitors are getting the most&nbsp;links:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1848\" height=\"590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-link-intersect-report-to-get-an-over.png\" alt=\"Using Ahrefs' link intersect report to get an overview of link gaps.\" class=\"wp-image-181883\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-link-intersect-report-to-get-an-over.png 1848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-link-intersect-report-to-get-an-over-680x217.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-link-intersect-report-to-get-an-over-768x245.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-link-intersect-report-to-get-an-over-1536x490.png 1536w\" sizes=\"auto, (max-width: 1848px) 100vw, 1848px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Unlike the Content Gap report, however, there are two views you can choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domains<\/strong>: You\u2019ll get the list of domains that competitors have links from that you don\u2019t. I recommend starting here as it\u2019s a shorter list to work from to build a decent outreach list.<\/li>\n\n\n\n<li><strong>Pages<\/strong>: You\u2019ll get a list of specific pages linking to your competitors, but not you. If you want to include specific pages in your outreach messaging, like listicle posts that mention competitors but not you, this view is a better fit.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_aasjr6lbwxaj\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 11. Convert unlinked brand mentions into high-quality links&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Traditional PR focuses on getting brand mentions in high-tier publications.<\/p>\n\n\n\n<p>While these are great for general brand awareness, if there\u2019s no link with those mentions, they\u2019re not great for user experience or SEO. Here\u2019s an example of an unlinked brand mention:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"404\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-unlinked-brand-mention-that-could-be.png\" alt=\"Example of an unlinked brand mention that could be turned into a link as a low-hanging fruit SEO opportunity. \" class=\"wp-image-181884\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-unlinked-brand-mention-that-could-be.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-an-unlinked-brand-mention-that-could-be-680x371.png 680w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If a reader wants to learn more about your brand, where they would normally be able to click, now they have to interrupt their journey to run a separate Google search to find your website instead.<\/p>\n\n\n\n<p>You also miss out on the authority that flows from the brand mentioning your website since links pass authority from one site to another. No link, no flow of online authority.<\/p>\n\n\n\n<p>Within the Opportunities report, you can quickly find all the publications that mention your brand and don\u2019t link to&nbsp;you:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-web-explorer-to-find-unlinked-brand.png\" alt=\"Using Ahrefs' Web Explorer to find unlinked brand mentions.\" class=\"wp-image-181885\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-web-explorer-to-find-unlinked-brand.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-web-explorer-to-find-unlinked-brand-615x425.png 615w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/using-ahrefs-web-explorer-to-find-unlinked-brand-768x531.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s worth reaching out to the authors of the articles in this list to see if they\u2019ll include a link to your site. Not all websites allow external links, but it\u2019s still a low-effort task that can lead to some quick performance boosts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_bkwjmvma71kv\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 12. Fix any critical technical issues&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Technical fixes are the foundation of a healthy website and good SEO. There\u2019s always something that needs fixing.<\/p>\n\n\n\n<p>Technology gets upgraded, integrations break, or web performance best practices change.<\/p>\n\n\n\n<p>Luckily, the Opportunities report offers a quick and easy way for you to monitor the technical health of your website and to prioritize critical issues worth fixing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"603\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/prioritization-of-technical-errors-in-ahrefs-site.png\" alt=\"Prioritization of technical errors in Ahrefs' Site Audit.\" class=\"wp-image-181886\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/prioritization-of-technical-errors-in-ahrefs-site.png 713w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/prioritization-of-technical-errors-in-ahrefs-site-503x425.png 503w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019ll take you to a your latest website audit, pre-filtered to show the most important errors. That way, you won\u2019t run the risk of wasting resources on fixing anything that\u2019s low-impact.<\/p>\n\n\n\n<p>In this report, you\u2019ll be able to identify issues related to pages, links, content, performance, sitemaps, and more. You\u2019ll also get helpful advice and tips on how to fix each&nbsp;issue:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1872\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-tips-to-fix-technical-errors-in-site-au.png\" alt=\"Example of tips to fix technical errors in Site Audit.\" class=\"wp-image-181887\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-tips-to-fix-technical-errors-in-site-au.png 1872w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-tips-to-fix-technical-errors-in-site-au-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-tips-to-fix-technical-errors-in-site-au-768x317.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/example-of-tips-to-fix-technical-errors-in-site-au-1536x633.png 1536w\" sizes=\"auto, (max-width: 1872px) 100vw, 1872px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181857-_bs24rl4261kd\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>There is a whole lot more you can do when optimizing a website for search engines.<\/p>\n\n\n\n<p>But starting with these low-hanging fruit SEO opportunities will help you achieve results that will appease your clients or bosses reasonably quickly.<\/p>\n\n\n\n<p>You can check all of these in under 30 seconds in the Ahrefs Opportunities report:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"875\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/find-low-hanging-fruit-seo-opportunities-in-ahrefs.png\" alt=\"Find low-hanging fruit SEO opportunities in Ahrefs.\" class=\"wp-image-181888\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/find-low-hanging-fruit-seo-opportunities-in-ahrefs.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/find-low-hanging-fruit-seo-opportunities-in-ahrefs-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/find-low-hanging-fruit-seo-opportunities-in-ahrefs-768x477.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Want to see any other quick-win SEO opportunities here? Send me your suggestions on <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">LinkedIn<\/a> anytime&nbsp;\ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Low-hanging fruit SEO opportunities can help&nbsp;you: Here are 12 SEO quick wins you can implement today. It\u2019s always easier to move something that\u2019s already in motion. Shifting something from position 4 to 1 will bring in more traffic and have<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[458],"class_list":["post-181857","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Low-Hanging Fruit SEO Tactics You Can Implement Today<\/title>\n<meta name=\"description\" content=\"Get your content indexed by Google ASAP. Show clients fast progress to prevent churn. Get buy-in for more SEO resources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/low-hanging-fruit-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Low-Hanging Fruit SEO Tactics You Can Implement Today\" \/>\n<meta property=\"og:description\" content=\"Get your content indexed by Google ASAP. Show clients fast progress to prevent churn. 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