{"id":181328,"date":"2024-10-20T21:59:07","date_gmt":"2024-10-21T02:59:07","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=181328"},"modified":"2024-12-27T06:47:56","modified_gmt":"2024-12-27T11:47:56","slug":"pr-report-examples-templates","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/pr-report-examples-templates\/","title":{"rendered":"8 PR Report Examples &amp; Templates to Bookmark for Inspiration"},"content":{"rendered":"\n<div class=\"intro-txt\">At its core, a PR report is about presenting the impact of your hard&nbsp;work.<\/div>\n\n\n\n<p>While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next&nbsp;steps.<\/p>\n\n\n\n<p>Let\u2019s get into examples of&nbsp;both\u2026<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5 real PR report examples\" data-section=\"pr-report-examples\">\n\n\n\n<h2 class=\"wp-block-heading\">5 real PR report examples<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are five real-world PR report examples that stand out for their clarity and&nbsp;focus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_bpauj5c9xriz\"><\/a>The \u201cExec-friendly one-pager\u201d PR report from Rise at&nbsp;Seven<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"461\" class=\"wp-image-181334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-1.jpg\" alt=\"Rise at Seven PR Report Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-1.jpg 824w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-1-680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-1-768x430.jpg 768w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\"><\/figure>\n\n\n\n<p>This one-page summary presents high-level results, perfect for senior stakeholders who need quick insights without getting bogged down in details.<\/p>\n\n\n\n<p>Key metrics, like site traffic and sales generated, are presented through a clear narrative arc: the challenge, the idea, the results.<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">PR reporting is so much more than just how many links or coverage you\u2019ve achieved for your activity. We have the ability to align this much closer to a brand or businesses\u2019 overall objectives and goals. When we\u2019re looking at reporting we focus on rankings, traffic, sales and in the end how much \u00a3\u00a3\u00a3\u00a3 our campaigns have driven.<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Will Hobson\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/Will-Hobson.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Will Hobson,<\/span> <span class=\"quote-author-job\">VP of PR, <a href=\"https:\/\/riseatseven.com\/\" target=\"_blank\">Rise at&nbsp;Seven<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key Takeaway<\/div><div class=\"recommendation-content\"> Provide a concise overview that executives can digest quickly, focusing on performance highlights and clear&nbsp;ROI.&nbsp;<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_s4burc6mp5dm\"><\/a>The \u201cPR supplement\u201d report from Cedarwood Digital<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"937\" class=\"wp-image-181335\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-2.png\" alt=\"Cedarwood Digital PR Report Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-2.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-2-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-2-768x548.png 768w\" sizes=\"auto, (max-width: 1312px) 100vw, 1312px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>This PR report example from <a href=\"https:\/\/cedarwood.digital\/\">Cedarwood Digital<\/a> gives a quick snapshot of digital coverage, showcasing the campaign\u2019s success in terms of links and authority.<\/p>\n\n\n\n<p>The \u201csupplement\u201d report is great for clients who don\u2019t need full PR play-by-plays\u2014either because they\u2019re more invested in other channels, or because reporting is regular enough that they\u2019re already up to&nbsp;speed.<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">This is an example Digital PR report that we attach to our SEO report - we find it\u2019s quite top level - but it works well for our clients.<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Amanda Walls\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/Amanda-Walls.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Amanda Walls,<\/span> <span class=\"quote-author-job\">Director, <a href=\"https:\/\/cedarwood.digital\/\" target=\"_blank\">Cedarwood Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key Takeaway<\/div><div class=\"recommendation-content\"> Supplement broader marketing reports with concise PR snapshots that highlight key coverage.&nbsp;<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_bn64elc7arkk\"><\/a>The \u201cmonthly deep-dive\u201d PR report from Distinctly<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-181328-_cakf90hlkxic\"><\/a><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"732\" class=\"wp-image-181336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-3.png 910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-3-528x425.png 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-3-768x618.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\"><\/h4>\n\n\n\n<p>This is a solid example of a monthly PR report from <a href=\"https:\/\/www.linkedin.com\/in\/laurenkfield\/\">Lauren Field<\/a>, Senior Digital PR Manager at <a href=\"https:\/\/distinctly.co\/\">Distinctly<\/a>, offering the exec summary and next steps up front, followed by a deeper-dive into campaign activities, organic visibility, media coverage, and competitor analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1251\" class=\"wp-image-181337\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-4.png\" alt=\"PR Report Example, Distinctly\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-4.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-4-680x415.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-4-768x469.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-4-1536x938.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>It\u2019s clear from the content that the Distinctly team reports on results across multiple channels, and throughout the entire sales funnel. If you\u2019re looking to report holistically on your PR performance, get inspiration from the <a href=\"https:\/\/drive.google.com\/file\/d\/1pi5ESC4NFSx0pAHdQi4RcX2cK9Hj6wet\/view?usp=sharing\">full report here<\/a>.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key Takeaway<\/div><div class=\"recommendation-content\">Page one of your PR report doesn\u2019t just need to be reserved for performance overviews\u2014include next steps right away for time-pressed stakeholders who need the most crucial info up front. This is a good tactic if you\u2019re creating reports for multiple audiences.&nbsp;<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_6q80s1t8l3jk\"><\/a>The \u201ccampaign wrap up\u201d PR report example from Kaizen<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-181338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-5.gif\" alt=\"PR Report Template - Kaizen\"><\/figure>\n\n\n\n<p><a id=\"post-181328-_wubkn5vd27cd\"><\/a>This PR report from <a href=\"https:\/\/www.linkedin.com\/in\/shakira-sacks\/\">Shakira Sacks<\/a>, PR Lead at <a href=\"https:\/\/kaizen.co.uk\/\">Kaizen<\/a>, is a great example of a well-structured campaign wrap-up.<\/p>\n\n\n\n<p><a id=\"post-181328-_khf51zl02drt\"><\/a>It follows a logical and easy-to-read flow, moving through Campaign Overview &gt; Results &gt; Wider Impact &gt; Next&nbsp;Steps.<\/p>\n\n\n\n<p><a id=\"post-181328-_smg74tc3ts9c\"><\/a>High-level performance summaries, paired with the right amount of context, make this report ideal for mid-level managers or clients.<\/p>\n\n\n\n<p>For more inspiration, <a href=\"https:\/\/drive.google.com\/file\/d\/1-mtwXiHHBNdU8f8JJrxluNC3kQnI5SQZ\/view?usp=sharing\">check out the report in full here<\/a>.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key Takeaway<\/div><div class=\"recommendation-content\">Follow a clear structure that walks the recipient through the campaign\u2019s narrative, and use tools like Canva to create visually pleasing reports that guide the&nbsp;eye.&nbsp;<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_yt401w6u01lz\"><\/a>The \u201clive coverage\u201d PR dashboard from Escherman<\/h3>\n\n\n\n<p>This live reporting dashboard, built by Andrew Bruce Smith, Founder of <a href=\"https:\/\/escherman.com\/\">Escherman<\/a> agency, integrates cross-channel PR metrics like coverage authority and social shares.<\/p>\n\n\n\n<p>PR dashboards don\u2019t tend to give the recipient a whole lot of context. As such, they tend to be better for internal teams, or clients who prefer regular updates and minimal hand holding.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"617\" class=\"wp-image-181339\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-6.png\" alt=\"PR Reporting Dashboard - Looker - Escherman\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-6.png 895w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-6-616x425.png 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-6-768x529.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key Takeaway<\/div><div class=\"recommendation-content\">Live dashboards give internal teams and engaged clients insights to tweak campaigns in real-time.<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create a PR report\" data-section=\"create-pr-report\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181328-_h5ewhbi4bcw\"><\/a>How to create a PR report<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>Now you\u2019ve seen some examples of real PR reports, here\u2019s how to create them.<\/p>\n\n\n\n<p>Here\u2019s the TL;DR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep your reporting simple by focusing on one clear&nbsp;goal.<\/li>\n\n\n\n<li>Tailor the content, metrics, format, and cadence to your audience<\/li>\n\n\n\n<li>Don\u2019t overdo it\u2014stick to key insights and recommendations to keep things clear and actionable.<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Answer a single specific question\" data-section=\"single-question\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_i202bpspgmd7\"><\/a>1. Answer a single specific question<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<p>A great PR report doesn\u2019t overwhelm the reader with information. Instead, it focuses on the most important insights and clearly answers a key question. Think of it as a scientific study, with a central hypothesis that needs testing.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did we successfully drive traffic back to our&nbsp;site?<\/li>\n\n\n\n<li>How much additional awareness did we create with influencers?<\/li>\n\n\n\n<li>Did we successfully turn awareness into product sales?<\/li>\n<\/ul>\n\n\n\n<p>A single-minded objective will keep you on&nbsp;track.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Keep your audience front of mind\" data-section=\"pr-report-audience\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_5e1sstdkro1q\"><\/a>2. Keep your audience front of&nbsp;mind<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<p>Your audience is the most important thing to consider when you start building your report.<\/p>\n\n\n\n<p>Ask yourself: Do they really <em>need<\/em> to know this? What do they actually care about? How do they prefer to consume information?<\/p>\n\n\n\n<p>Doing this will help you create reports that keep your clients coming back.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Choose the right PR KPIs and metrics\" data-section=\"pr-kpis\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_izofwr23ue2o\"><\/a>3. Choose the right PR KPIs and metrics<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<p>Different audiences will be interested in different ways of measuring goals. For example, <strong>on-the-ground teams <\/strong>are more likely to care about granular KPIs like the number of dofollow links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1041\" height=\"709\" class=\"wp-image-181340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-7.png\" alt=\"Ahrefs Backlinks - PR Report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-7.png 1041w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-7-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-7-768x523.png 768w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\"><\/figure>\n\n\n\n<p><strong>C-suite or Directors, <\/strong>on the other hand, will want to see the top-level impact of your strategy.<\/p>\n\n\n\n<p>They\u2019ll prefer overarching PR KPIs like <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a> uplift across a number of campaign-relevant terms.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"587\" class=\"wp-image-181341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-8.png\" alt=\"PR Reporting in Share of Voice overview of Rank Tracker\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-8.png 1229w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-8-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-8-768x367.png 768w\" sizes=\"auto, (max-width: 1229px) 100vw, 1229px\"><\/figure>\n\n\n\n<p>Or even site-level share of voice uplift vs. competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"794\" class=\"wp-image-181342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-9.png\" alt=\"Share of Voice in Ahrefs for PR reporting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-9.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-9-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-9-768x298.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-9-1536x596.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Pick a format that fits\" data-section=\"pr-report-format\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_rzgyvo9yq4lr\"><\/a>4. Pick a format that&nbsp;fits<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<p>The best reports don\u2019t rely solely on numbers\u2014they use charts, graphs, and visuals to tell a&nbsp;story.<\/p>\n\n\n\n<p>If you\u2019re planning to handle your PR reports yourself, Google Sheets or Docs are solid choices, but they can be a bit limiting in terms of design and flexibility.<\/p>\n\n\n\n<p>That\u2019s why a lot of PR pros go for more visual tools like <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Looker Studio<\/a> or&nbsp;Canva.<\/p>\n\n\n\n<p>If your audience is a <strong>senior exec<\/strong>, they\u2019ll typically want a well-designed report featuring top-level summaries, carefully curated stats, and performance headlines.<\/p>\n\n\n\n<p><strong>Clients<\/strong> usually expect a white-labeled report with a healthy amount of context on deliverables and results, given they\u2019re not involved in the day-to-day of it&nbsp;all.<\/p>\n\n\n\n<p>And<strong> on the ground PRs <\/strong>or<strong> internal teams<\/strong> (like you) need live, granular reports, to iteratively review and develop strategy. In-platform data, spreadsheets, and Looker dashboards are format favorites for these bread-and-butter PRs.<\/p>\n\n\n\n<p>Ahrefs\u2019 new PR reporting dashboard is a great example. It gives you a live overview of link and search performance based on your Content Portfolio (ie. your own specified list of&nbsp;URLs).<\/p>\n\n\n\n<p>Here\u2019s what it looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"2048\" class=\"wp-image-181343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-10.jpg\" alt=\"PR Reporting Dashboard Example in Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-10.jpg 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-10-256x425.jpg 256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-10-768x1273.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-10-927x1536.jpg 927w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> If you\u2019re unsure how to report for your client, ask them. They might want to see top-level summaries in one section, and performance deep-dives in another. While a custom PR template will take you a bit longer to configure, the extra effort is worthwhile if it keeps your client happy and keeps your agency on retainer. Plus, no time is <em>really<\/em> wasted if you repurpose those templates for other clients, and build out your own PR report library.&nbsp;<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Set the right reporting cadence\" data-section=\"pr-report-cadence\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_e1ye064bmuag\"><\/a>5. Set the right reporting cadence<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<p>Your campaign goals and your audience are the two main things that should determine your reporting cadence.<\/p>\n\n\n\n<p>For instance, if you\u2019re reporting to the rest of your <strong>team<\/strong>, do so on a live and ongoing basis.<\/p>\n\n\n\n<p>But if you\u2019re presenting results to <strong>senior execs<\/strong>, you\u2019ll be analyzing that data on a monthly, quarterly, yearly\u2014or even sales-cycle dependent basis, if that\u2019s how long it takes for you to see results.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Follow a simple structure\" data-section=\"pr-report-structure\">\n\n\n\n<h3 class=\"wp-block-heading\">6. Follow a simple structure<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s a tendency in PR to over-report. Carving out a clear narrative arc will keep you on&nbsp;track.<\/p>\n\n\n\n<p>The best PR reports I\u2019ve seen stick to this loose formula to deliver healthy insight:value.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exec summary (goal and campaign overview)<\/li>\n\n\n\n<li>Top wins<\/li>\n\n\n\n<li>Expectation vs reality (carefully curated charts that guide the&nbsp;story)<\/li>\n\n\n\n<li>Recommendations and next&nbsp;steps<\/li>\n<\/ul>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3 PR report templates you can copy+paste\" data-section=\"pr-report-templates\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181328-_p1vo1dk2fdig\"><\/a>3 PR report templates you can copy+paste<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>Bank these templates to speed up your PR reporting\u2014feel free to delete any components that aren\u2019t relevant to your goal or audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_ow1y3edby1ks\"><\/a>PR campaign report template<\/h3>\n\n\n\n<p>Ready to create your own PR report? Here\u2019s a simplified template you can customize for your campaigns\u2026<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" data-id=\"181498\" class=\"wp-image-181498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/PR-Report-Template-Ahrefs-680x383.gif\" alt=\"PR Report Template - Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/PR-Report-Template-Ahrefs-680x383.gif 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/PR-Report-Template-Ahrefs-768x432.gif 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/PR-Report-Template-Ahrefs-1536x864.gif 1536w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"><\/figure>\n<\/figure>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1utSTzdlIRuQWr_UCNd4p6U2D3gusRMnrKM7W0QGIqf4\/copy?usp=sharing\">Grab the template here<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_r4o5phkoep7l\"><\/a>Ongoing media coverage template<\/h3>\n\n\n\n<p>This next PR report template comes from Digital PR Lead, <a href=\"https:\/\/www.linkedin.com\/in\/alice-walker-gibbons-5b8b72167\/\">Alice Walker-Gibbons<\/a>, from <a href=\"https:\/\/embryo.com\/\">Embryo Digital<\/a>.<\/p>\n\n\n\n<p>If you\u2019re analyzing the impact of your ongoing media coverage, this Google Sheets example will give you some key metrics to consider in your PR reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1583\" class=\"wp-image-181345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-12.png\" alt=\"PR template - Embryo Digital\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-12.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-12-550x425.png 550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-12-768x594.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-12-1536x1187.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1K6QoS90CM_nCgmSCoeO7XKZypg1YBMyuE21GyRZx0Ws\/edit?gid=1187051980#gid=1187051980\" target=\"_blank\" rel=\"noreferrer noopener\">Grab the template here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-181328-_ojfcax49d4lc\"><\/a>Quarterly PR report template<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alexjonespr\/\">Alex Jones<\/a>, Head of Digital at <a href=\"https:\/\/www.cartwrightcommunications.com\/\">Cartwright Communications<\/a>, has developed a <a href=\"https:\/\/drive.google.com\/file\/d\/1_AC7wLhoFfulpNs5bKqDkliMteJLUBFr\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">follow-along template<\/a> that reflects his team\u2019s approach to PR reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" class=\"wp-image-181346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-13.jpg\" alt=\"PR reporting template - Cartwright Communications\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-13-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-13-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181328-13-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Here\u2019s what he has to&nbsp;say:<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">For digital PR reporting, we often split our monthly and quarterly reports into the following Primary Owned&nbsp;Goals:\n<ul>\n<li>Volume of&nbsp;links<\/li>\n<li>Quality of&nbsp;links<\/li>\n<li>Relevance of&nbsp;links<\/li>\n<li>Domain Rating<\/li>\n<li>Trust Flow<\/li>\n<\/ul>\n<p>We also add in the share of voice and sentiment analysis if these contribute to the client\u2019s goals. We then split our reports into Secondary Shared Goals (SSGs):<\/p>\n<ul>\n<li>Keywords\/rankings<\/li>\n<li>Traffic\/sessions<\/li>\n<li>Conversions<\/li>\n<li>Revenue growth<\/li>\n<\/ul>\n<p>Essentially, we want to analyze ranking and keyword changes in line with links acquired and then the impact on traffic and sessions. This can also tie back goal completions and any revenue driven as a result.<\/p><\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Alex Jones\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/Alex-Jones.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Alex Jones,<\/span> <span class=\"quote-author-job\">Head of Digital, <a href=\"https:\/\/www.cartwrightcommunications.com\/\" target=\"_blank\">Cartwright Communications<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-181328-_h6wl6na5oj2t\"><\/a>Wrapping up<\/h2>\n\n\n\n<p>When it comes to PR reporting, less is often more. Keep it clear, focused, and tailored to your audience\u2019s needs.<\/p>\n\n\n\n<p>If you\u2019re wise about it, your PR reporting will not only prove the impact of your hard work, it will bring you repeat business, bigger budgets, and more creative control.<\/p>\n\n\n\n<p>So, go ahead and bookmark these examples for inspiration.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next&nbsp;steps. Let\u2019s get into examples of&nbsp;both\u2026 Here are five real-world PR report examples<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,390],"tags":[],"coauthors":[464],"class_list":["post-181328","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 PR Report Examples &amp; Templates to Bookmark for Inspiration<\/title>\n<meta name=\"description\" content=\"Here&#039;s how the pros tackle PR reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/pr-report-examples-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 PR Report Examples &amp; 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