{"id":180753,"date":"2024-09-29T03:17:02","date_gmt":"2024-09-29T08:17:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=180753"},"modified":"2025-02-04T04:19:29","modified_gmt":"2025-02-04T09:19:29","slug":"real-estate-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/real-estate-seo\/","title":{"rendered":"Real Estate SEO: 6 Things You Can Do to Compete With Big Sites"},"content":{"rendered":"\n
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they\u2019ve become the default starting point for most property searches.<\/div>\n\n\n\n

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is \u201czillow\u201d. And did you know that\u2019s a more popular search term than \u201chouses for sale\u201d or even \u201capartments\u201d?<\/p>\n\n\n\n

\"Zillow<\/figure>\n\n\n\n

You might think there\u2019s really nothing left for realtors and agencies. But here\u2019s the twist: their niche focus is their secret weapon. These local experts can outshine the big names, proving that sometimes, being small is the biggest advantage.<\/p>\n\n\n\n

This is where SEO comes in. SEO (search engine optimization)<\/a> for real estate involves strategies to boost your visibility in Google\u2019s organic search results. This visibility brings free, consistent traffic that grows as you create more optimized content.<\/p>\n\n\n\n

The opportunity for boutique, small, and medium real estate businesses lies in four key areas:<\/p>\n\n\n\n

    \n
  1. Hyperlocal keyword targeting.<\/li>\n\n\n\n
  2. Long-tail keywords with high intent.<\/li>\n\n\n\n
  3. Local link building.<\/li>\n\n\n\n
  4. Exceptional customer service that fuels positive reviews, boosting your local search rankings.<\/li>\n<\/ol>\n\n\n\n

    In other words, you need to do SEO better where it counts.<\/p>\n\n\n\n

    In this article, I\u2019ll share strategies and tips from SEO experts in the real estate sector, along with insights from high-performing niche sites. Our focus is exclusively on SEO, so we won\u2019t cover search ads or listing your business on aggregators, as you\u2019re likely already doing those.<\/p>\n\n\n\n

    This is the second iteration of the guide. I\u2019ve added some additional tips I got from the LinkedIn community after publishing the original version.<\/p>\n\n\n\n

    Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n\n\n\n